How music can help increase your self-confidence

There are several immeasurable benefits of music consumption. Not only does it have the ability to give us hope, healing and make us feel safe enough to release negative feelings, it also gets us turnt or happy with each harmony that swells and shimmers within us. There is definitely an inexplicable connection between music and our moods, and there’s just something about an artist baring out their deepest thoughts that just seem to strike a chord with anyone who’s listening closely.

In 2017, Complex posted a study that discovered the connection between music and the healing of neurological illnesses through the wonders of hip-hop/rap. Music has long been understood to be a cure for both the artist and the listener, so much so that it’s taken on life as a form of therapy. I can confidently say that found a lot of my self-confidence through music, and if you’re anything like me, you’ve always depended on music to take you out of your low moments. I had a small stint with songwriting and rap once upon a time, and now that that dream is over, I have always found cathartis through either writing or through consuming music.

Anyone who has been through uni will understand how difficult the last stretch is, and I spent mine soaking up some much needed Megan Thee Stallion. Her 2018 project ‘Tina Snow’ is a window-quaking affair, filled with off-the-cuff raps and punchy one-liners that have flooded Instagram captions worldwide and started many a TikTok challenge. Megan’s music benefits from her confident delivery, which weaponises misogyny through the execution of profane boasts, which challenge the status quo. Listening to the project will make you go from inadvertently twerking to sticking up your imaginary thigh-high boots to kick anyone who’s trying you to the curb.

There’s something incredibly endearing about hearing Megan belt out the words ‘I’m holding my pussy like a weapon/Cocky as fuck, Bitch you know I’m conceited’ that puts a spring in your step, makes you feel like you want to be like her, say whatever you want to say to anyone and flout the rules. Her recently released project ‘Suga’ is filled with quips that make you want to adopt the self-confidence she exudes. This is evident from songs like “Ain’t Equal” which say: “I’m dedicated, this my passion in me, can’t nobody take it” and “Bitch, I been popping, doing numbers, been lit” to her declaration of being multifaceted on the TikTok sensation, “Savage” where she says she’s “classy, bougie, ratchet. Sassy, moody, nasty”.

On the polar opposite of Megan’s in-your-face bad bitch persona on ‘Tina Snow’ or ‘Suga’, is an artist like Jhene Aiko whose soft music is always emotionally layered. She’s not rapping about changing a new nigga every week, but she’s evoking the same confidence in her music that adds a little shine to your day and gears you up for what life throws at you. Her latest album, ‘Chilombo’ incorporated crystal alchemy sound bowls, which produce an extended vibrational hum with the hopes of unblocking different chakras in addition to the lyrics which will do so when you actually reflect upon them.

On “Speak” she sings about finding herself and her confidence again after leaving a toxic relationship. ‘Speak from my heart, baby Speak from my soul, suga/ Act like you know who you are, speak be free’ she chants, with each lyric empowering women to drop all their worries about what others might think, and start living each day for themselves. Elsewhere on songs like “Born Tired”, she validates your innermost feelings, which self-criticism won’t let you access on your own, with encouraging lyrics like “look at how far you have come, look at all that you have going, look at who have become, baby you gotta keep going”. Last month, we spoke about the importance of women speaking their truth in their music, so that we can reduce the chances of being ignored and have our voices heard when we are mistreated by society.

When you listen to an artist like PrettyBoy D-O you get the same feeling, a strong burst of adrenaline coursing through you and filling you with so much confidence and assertion. The best music is the kind you can feel, and this is what D-O’s infectious energy on his songs benefit from, the ability to make anyone feel what he’s saying. Whether it’s cancelling out the bad vibes on the Sugabana-assisted “Terminate” or making sure the naysayers get an earful on “Dey Go Hear Weh”, D-O’s music connects with listeners and calls them to action.

 

View this post on Instagram

 

A post shared by Prettyboy D-O 🌍 (@prettyboydo) on

When Psycho YP dropped ‘YPSZN2’, two songs that stuck with me the most were “OPPS” and “City of Kings”. These braggadocious and profane boasts can gas you up and fill you with all the confidence you need in the face of . It reminded me a lot of Rick Ross’ music, which if you’re familiar with, you’ll know has made him respected as a boss or a don. He revels in the security and relief of being extremely wealthy, exuding so much self-confidence with lyrics such as “I’ll go to the grave before I be a bitch nigga” in his husky voice, which almost commands you to follow suit. In that same breath, listening to artists such Jay Z or Meek Mill – who rap about overcoming their low self-esteem with intricate details about their past experiences juxtaposed by all the riches they have now – will make you want to level up like them as well.

Similarly, if you listen to Beyoncé’s “Feeling Myself” or “Flawless”, you feel strong and free of any self-doubt you were feeling before you pressed play. The message of female autonomy and inherent authority without the pressure or even consideration of appealing to the male gaze is powerful. You feel like you are on top of the world, and that’s mainly because Queen B said so and how can she be wrong about that? This is why Beyoncé rapping is so revered because the few times we see her in this form, she evokes so much confidence and conviction that you believe everything she’s rapping about even if just for a moment.

The amount of confidence an artist evokes lies mainly in how they present themselves and what their personal brands are associated with. Beyoncé is known for being THAT b*tch, Megan is so sure of herself that you wonder why you don’t feel the same way about your own self, D-O’s carefree nature is kind of a magnet for other people like him who are now known to do things like rocking up to concerts armed with cutlasses and machete’s (please don’t try this at home, it’s just bants). These artists have personalities or brands they have built their entire career on, and this feeds into the music they make and subsequently the feelings they invoke in listeners.

As we all navigate through unprecedented times, music has been a form of escape for many of us. Now, that life as we know it has changed so much and what we know has pretty much been drawn to a halt, listening to music has become a means to feel better about myself and the reality of the world. There’s so much uncertainty to drown out, and I’m listening to these songs more closely, taking in the subtle message that everything’s going to be okay ‘even in my years to come I’m still gon’ be here’ like Destiny’s Child would say.

Featured image credits/NATIVE


Tami is living in a black mirror episode and can’t seem to wake up. Tweet your fave female artistes at her @tamimak_


ICYMI: Music is the cure for the cabin fever we’re all feeling

How music can help increase your self-confidence

There are several immeasurable benefits of music consumption. Not only does it have the ability to give us hope, healing and make us feel safe enough to release negative feelings, it also gets us turnt or happy with each harmony that swells and shimmers within us. There is definitely an inexplicable connection between music and our moods, and there’s just something about an artist baring out their deepest thoughts that just seem to strike a chord with anyone who’s listening closely.

In 2017, Complex posted a study that discovered the connection between music and the healing of neurological illnesses through the wonders of hip-hop/rap. Music has long been understood to be a cure for both the artist and the listener, so much so that it’s taken on life as a form of therapy. I can confidently say that found a lot of my self-confidence through music, and if you’re anything like me, you’ve always depended on music to take you out of your low moments. I had a small stint with songwriting and rap once upon a time, and now that that dream is over, I have always found cathartis through either writing or through consuming music.

Anyone who has been through uni will understand how difficult the last stretch is, and I spent mine soaking up some much needed Megan Thee Stallion. Her 2018 project ‘Tina Snow’ is a window-quaking affair, filled with off-the-cuff raps and punchy one-liners that have flooded Instagram captions worldwide and started many a TikTok challenge. Megan’s music benefits from her confident delivery, which weaponises misogyny through the execution of profane boasts, which challenge the status quo. Listening to the project will make you go from inadvertently twerking to sticking up your imaginary thigh-high boots to kick anyone who’s trying you to the curb.

There’s something incredibly endearing about hearing Megan belt out the words ‘I’m holding my pussy like a weapon/Cocky as fuck, Bitch you know I’m conceited’ that puts a spring in your step, makes you feel like you want to be like her, say whatever you want to say to anyone and flout the rules. Her recently released project ‘Suga’ is filled with quips that make you want to adopt the self-confidence she exudes. This is evident from songs like “Ain’t Equal” which say: “I’m dedicated, this my passion in me, can’t nobody take it” and “Bitch, I been popping, doing numbers, been lit” to her declaration of being multifaceted on the TikTok sensation, “Savage” where she says she’s “classy, bougie, ratchet. Sassy, moody, nasty”.

On the polar opposite of Megan’s in-your-face bad bitch persona on ‘Tina Snow’ or ‘Suga’, is an artist like Jhene Aiko whose soft music is always emotionally layered. She’s not rapping about changing a new nigga every week, but she’s evoking the same confidence in her music that adds a little shine to your day and gears you up for what life throws at you. Her latest album, ‘Chilombo’ incorporated crystal alchemy sound bowls, which produce an extended vibrational hum with the hopes of unblocking different chakras in addition to the lyrics which will do so when you actually reflect upon them.

On “Speak” she sings about finding herself and her confidence again after leaving a toxic relationship. ‘Speak from my heart, baby Speak from my soul, suga/ Act like you know who you are, speak be free’ she chants, with each lyric empowering women to drop all their worries about what others might think, and start living each day for themselves. Elsewhere on songs like “Born Tired”, she validates your innermost feelings, which self-criticism won’t let you access on your own, with encouraging lyrics like “look at how far you have come, look at all that you have going, look at who have become, baby you gotta keep going”. Last month, we spoke about the importance of women speaking their truth in their music, so that we can reduce the chances of being ignored and have our voices heard when we are mistreated by society.

When you listen to an artist like PrettyBoy D-O you get the same feeling, a strong burst of adrenaline coursing through you and filling you with so much confidence and assertion. The best music is the kind you can feel, and this is what D-O’s infectious energy on his songs benefit from, the ability to make anyone feel what he’s saying. Whether it’s cancelling out the bad vibes on the Sugabana-assisted “Terminate” or making sure the naysayers get an earful on “Dey Go Hear Weh”, D-O’s music connects with listeners and calls them to action.

 

View this post on Instagram

 

A post shared by Prettyboy D-O 🌍 (@prettyboydo) on

When Psycho YP dropped ‘YPSZN2’, two songs that stuck with me the most were “OPPS” and “City of Kings”. These braggadocious and profane boasts can gas you up and fill you with all the confidence you need in the face of . It reminded me a lot of Rick Ross’ music, which if you’re familiar with, you’ll know has made him respected as a boss or a don. He revels in the security and relief of being extremely wealthy, exuding so much self-confidence with lyrics such as “I’ll go to the grave before I be a bitch nigga” in his husky voice, which almost commands you to follow suit. In that same breath, listening to artists such Jay Z or Meek Mill who rap about overcoming their low self-esteem with intricate details about their past experiences, juxtaposed by all the riches they have now will make you want to level up like them as well.

Similarly, if you listen to Beyoncé’s “Feeling Myself” or “Flawless”, you feel strong and free of any self-doubt you were feeling before you pressed play. The message of female autonomy and inherent authority without the pressure or even consideration of appealing to the male gaze is powerful. You feel like you are on top of the world, and that’s mainly because Queen B said so and how can she be wrong about that? This is why Beyoncé rapping is so revered because the few times we see her in this form, she evokes so much confidence and conviction that you believe everything she’s rapping about even if just for a moment.

The amount of confidence an artist evokes lies mainly in how they present themselves and what their personal brands are associated with. Beyoncé is known for being THAT b*tch, Megan is so sure of herself that you wonder why you don’t feel the same way about your own self, D-O’s carefree nature is kind of a magnet for other people like him who are now known to do things like rocking up to concerts armed with cutlasses and machete’s (please don’t try this at home, it’s just bants). These artists have personalities or brands they have built their entire career on, and this feeds into the music they make and subsequently the feelings they invoke in listeners.

As we all navigate through unprecedented times, music has been a form of escape for many of us. Now, that life as we know it has changed so much and what we know has pretty much been drawn to a halt, listening to music has become a means to feel better about myself and the reality of the world. There’s so much uncertainty to drown out, and I’m listening to these songs more closely, taking in the subtle message that everything’s going to be okay ‘even in my years to come I’m still gon’ be here’ like Destiny’s Child would say.

Featured image credits/NATIVE


Tami is living in a black mirror episode and can’t seem to wake up. Tweet your fave female artistes at her @tamimak_


ICYMI: Music is the cure for the cabin fever we’re all feeling

NATIVE Exclusive: It’s Adey’s time in the limelight

If you want to talk about how the newer generation of Afropop hitmakers have made a shift in the culture, you should probably have an in-depth conversation with Adey. The producer/songwriter’s streaming statistics reflect that most of his listeners are from Norway, Germany and Australia, and whether or not you believe it’s enough metric to judge the whole industry, there’s no denying the allure of “Juice”, the song that stamped Ycee’s place in mainstream music. 

Adey speaks about the music industry with confidence that can only come from experience. After having worked in the industry for over a decade, his catalogue boasts of hits between solo efforts like “Cigarette” and collaborations like “Wavy Level” and “Juice” featuring Olamide and Ycee respectively. We spoke about his latest piece of work, ‘Akiba’ and more generally, his music career and how Nigeria’s alternative music scene (which he proudly proclaims started in his bedroom) evolved to become the cultural phenomena it is today. 

Adey’s upcoming tape was announced with a snippet, which highlights the atmospheric ambience of his r&b fueled Afropop instrumentals. The anime-style cover art made by Yung Coconut Pie depicts a sword-wielding ‘Samurai’ Adey, which also amplifies his openness to explore other cultures outside Nigeria. “I love cartoons. I watch anime and I read the comics as well.” His appreciation for the Japanese storytelling medium reflects some of the exposure he enjoyed from his child hood, when his parents made sure he travelled to other parts of the world during his holidays. 

“I think all that kinda subconsciously plays into my music. My music is played in random places all over the world and I guess they kinda see something in my music that they like. I don’t quite know what it is, but I just believe it’s all the experience and exposure I gained growing up that’s being translated to music.”

Still, his Nigerian roots are very important to him. You can hear him infuse his African heritage through the melodies and the tin pan drums he produces on songs like “Juice”. Even though he studied Music Technology for A-Levels in England and got fair introduction to the game through that, he admits that he only really started getting the hang of production after spending time at Del B’s studio in Lagos. When Del B would take a break and leave the studio, Adey would mess around on his laptop with the aim to learn something new.

“What that experience really taught me was how to actually actualise what is in your head versus what is coming into your ears, and yeah, I’m quite good at that now.”

The fusion of sounds that make up Adey’s music is very distinct from Del B’s Afropop production, however. Adey blends influences from his childhood, “that whole Kenny G, Jagged Edge and Brande era” and combines it with Afropop beats to create a swelling ambience that makes the vocals on the song more riveting. “I’ve never really been good at making commercial music. I just took what I knew and added it to stuff; Very simple drums and stuff that I could make and program to achieve a new African sound.”

Songs by Phil Collins and Kenny G served as his inspiration while he was creating ‘Akiba’, an project which is expected to position him as a producer/artist who can ride the Afropop wave into the future. With WANI being the only featured artist on the tape, Adey handles most of the vocals, even though he hasn’t always been so confident about his voice. “It is a weird one because I started off as an artist, a rubbish artist. I only learnt production because I couldn’t afford to pay Del B for beats,” he says. He has since grown more confident in his singing ability, as he developed his production process to include writing songs to assist the artists he’s producing for. “You know the reason people pay me so much money is because most times, like 99% of the time, I can capture the aura for that artist.” He wouldn’t mention names, but he assured me that a lot of known songs have his demo versions out there.  

“What I am really good at is basically writing hooks. I love writing hooks. If you notice, most of my songs especially “Cigarette” is just one long hook and I think it’s repeated twice. The verse on that song is like three lines long and that’s how I like to structure my songs.

I believe that at any point in time, songs should evoke maximum emotion. If you are going for depressed, your song has to be evoking that depressing feeling from beginning to end.”

Before he established himself as a double threat in the industry, Adey got his first feel of the music business when he sold his first beat for N5,000. The beat was for LOS family and they recorded the song in his bedroom with a stolen mic. At the time(roughly 10 years ago), he had just recently dropped out of school and didn’t have much support to pursue his music career.  Those days are well behind him now, and today, what counts as a challenge, is getting people who come to him to replicate an old hit song.  

“Most times it’s a success but I don’t feel any pressure to top “Juice”. To be honest, that song has done more than what I personally expected. It wasn’t even my favourite song on that tape. I don’t know how to describe it, it’s very weird. Everybody wants a hit but no one really knows what a hit song sounds like. You can be in the studio with a bunch of guys and they are like this is a hit, this is a hit and you drop the song and it is like hmmn.”

View this post on Instagram

Adey x Femi Kuti, done

A post shared by Adey (@itsadey) on

Even though he’s racked up quite an impressive resume so far, which has seen him work with artists such as Femi Kuti, Tiwa Savage, YCee, Dremo, Davido, Falz, Mr Eazi, Tems and many more, what he finds fulfilling is seeing all his brothers win. Having come such a long way in the last 10 years with a bunch of other artists such as GMK, Genio, Santi and many others, his favourite moments of all of this, is watching them make music people want to hear and pay for, given where they started off from.

“In 2009 we were all just a bunch of lost ass dudes trying to figure out this music shit, you know. Seeing every single one of those people doing well right now is where my main fulfilment comes from.

You don’t know how proud it makes me seeing Santi and Genio working with so many different people, GMK having a song with Damian Marley on his beat. It’s mind-blowing because all of us used to sit in my room and order pizza or KFC or chicken republic and we’d sit down and play video games, trying to make music.

It’s amazing to see things come full circle, where everyone is at this point where they have the ability to make this extremely complex music that people want to hear and purchase. I still learn from these guys every day, the same way they learn from me so that’s where that fulfilment comes from.”

We’re still getting to the point in the entire music industry where producers are just getting their flowers, but the lack of recognition doesn’t bother him. “The important thing is that we all maintain good relationships with each other”, he explained. His most cherished feedback came from his dad telling him how proud he was to hear his song with Tiwa Savage, “Bere Mole” playing on the radio. Adey knows this is what he’s supposed to be doing and that’s enough for him.

‘Akiba’ will be his first body of work when it drops on the 23rd of May, but he tells me it’s actually his 7th EP, and he’s been keeping all this music in the store for when the time is right. Though it’s clear that Adey has led an interesting life, he confessed that he doesn’t feel like he has really started living, because he always held himself back for fear of what others will think of him. Now that he’s over that fear, he’s prepared to let the world hear how he has consistently pushed himself to explore the limits of his creativity. ‘Akiba’ has been a long time coming and it will make the mark it needs to.

Featured Image Credits: Instagram/itsadey
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You are meeting Debola at a strange time in his life. He wandered into a dream and lost his way back. Tweet at him @debola_abimbolu


ICYMI: Listen to “Red” by Adey while we wait for Akiba’s release

Examining the history and value of African hair

Black people are some of the strongest in the world. We are so strong, that we’ve become accustomed to hatred and profiling, adapted to this reality and continued to thrive in the midst of oppression. I always wanted to grow my hair out in secondary school, and this desire was fueled mainly by the need to stand out because everybody having the same buzz-cut just wasn’t fly.

To our adult guardians, however, grown out ‘bushy’ hair made us look irresponsible, and school policy in Nigeria enforces harsh punishment on male students with outgrown hair. In my secondary school, public humiliation was the punishment of choice and teachers would gleefully use scissors to ‘decorate’ (read destroy) full hair on male students. With unsightly cross designs, we never gave this demoralizing act much thought, but we all felt this treatment was completely unjust. The reasoning behind this was aimed at making students appear ‘presentable’, and I always wondered why the hair on our heads was deemed so unattractive, and more importantly, why is there so much focus on a natural part of our bodies?

The need to look clean and presentable is a paramount concern for most people, evidenced by the multi-billion dollar cosmetics industry worldwide. The black hair industry is valued conservatively at around $2.5 billion, with black entrepreneurs only accounting for 3% of total ownership of products marketed to us.

Growing your natural hair as an African person always attracts so much attention, both at home and in foreign lands, and certain styles are seen as serving a deeply rebellious or creative purpose. Whilst one optimistic side would like to believe that this is a testament to the gracious beauty of our lush hair, it is in reality, more closely related to ingrained self-sabotage, and propaganda remnants of slavery and colonialism.

Prior to colonialism and western oppression, Afros and different African hairstyles were used to distinguish and identify people on the basis of their tribe, occupation and societal status. Beyond being a natural aspect of African beauty, African hair and its unique texture sets us apart as a race, and its delicate nature requires deliberate and specific attention. European explorers and their governments in a bid to assert racial domination went as far as fabricating scientific data to prove that the African man was a lesser human, all in a means to justify the ‘civilization’ of Africans.

Using humiliation and psychological warfare, the Europeans facilitated propaganda to ensure that Africans hated every aspect of themselves, issuing draconian policies in Africa, with the help of local leaders, and severing the proud ties transatlantic slaves had to their motherland. Slaves were not allowed any personal belongings(or even clean water), including their instruments of hair maintenance, resorting to using grease to lubricate their hair, and using metal ornaments used to groom sheep to comb their hair.

Over half a century since the independence of most African nations, and close to a full century since the abolishment of slavery, the psychological remnants of subjugation and self-hate are still present in African communities. Natural hair is still not embraced, and a lot of people still maintain conservative opinions about traditionally hairstyles African styles, despite the resurgence of natural Afro-hair philosophy.

You might be tempted to see these perceptions as exaggerations, that can’t really cause much harm, but you would be wrong.  As hair forms an intrinsic part of identity, it’s appearance to some, can lead to harmful perceptions, particularly towards women of colour in professional environments, who go through so much to just be treated like everyone else. Our perceptive nature observes these subtle cues in society, and eventually normalise harmful definitions of our standing in the world.

A 2017 study titled The “Good Hair” Study examined the explicit and implicit attitudes towards the hair of women of African descent in the US, and found that not only was the Afro hairstyle viewed as being less attractive on average, it was also seen as being less professional when compared with long, straight hair. Most black women favoured straight or long curls against braids and afro hairstyles.

Within the survey, the question is posed about ‘Hair anxiety’, also revealed that women of colour also face more anxiety about the appearance of their hair. It is even more difficult to analyse the perceptions of African male hairstyles in society and professional settings as most black men favour shorter haircuts.

Perhaps this has always been the case through history, but there is evidence to support the prized nature of male hair in African society. An interesting piece of anecdotal information is that most black men with longer hair – often locs or braids – are assumed to be athletes or creatives, perhaps because these fields have less rigid dress codes. A male friend of mine who had locs recently cut his hair, and when I asked, he simply remarked ‘you can’t get into corporate doors’. We both work in Lagos.

The discrimination against hair in the west is often seen as being racial, but the negative notions of what natural hair entails back home are still just as firmly entrenched, and rarely examined. In South Africa in 2016, female students of a Pretoria High school protested against proposed school policy that targeted African hair, requesting students with Afros to straighten their hair. This policy exists as a standard principle of most government schools in Nigeria.

This is particularly concerning, as an important aspect of education is guiding students to be comfortable with themselves and appreciate their natural qualities. As we continue to dismantle the aspects standardised racism in our societies, it’s important for us to protect our future generations from the dangerous notion that their hair is not good enough, and hopefully equip them with the history to confidently appreciate every part of their natural beauty.

Perhaps this might inspire more research and development of more African-owned hair care products. Cosmetics is not vanity, it’s the first and most obvious manifestation of personal identity. I hope that more of my male and female peers are inspired to embrace their natural beauty, in their natural hair. You cannot teach a person right or wrong, but you can teach a person how to treat you, and responsibility must come from home first. Until we as Africans and members of the diaspora celebrate, learn and teach the history of our hair, we cannot expect the rest of the world to lead that crusade for us. All people are born free, free to live and maintain their hair in whatever means they deem fit.

Featured Image Credits: Web/ Perception Inst.
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Djaji is a creative Vagabond, send him your takes on music and African culture @djajiprime


ICYMI: Making Great Rap Music & Chasing Money Are Not Mutually Exclusive

Songs of the Day: New music from Medikal, Tems, Ayo Jay, Vector, Big Zulu & more

If there’s one thing to be grateful about in these bleak times, it’s that artists are consistently putting out music that simultaneously soothes us and whisks us away into the promise of a better tomorrow. Even though we’re working remotely, our editorial team at the NATIVE listens to tons of new music, so we figured it’s only right to share the best music we come across, with our selections serving as a representation of the liberal, diverse state of African music today.

At the beginning of the week, we brought you new songs from Don Jazzy and Teni, Fokn Bois, Töme and King Promise, Jean Feier and more. For your listening pleasure today, we’re recommending Tem’s emotionally captivating new single, Vector and Masterkraft’s club-ready banger, Medikal’s foray into drill music, and more.

Thank you to all the artists making and putting out music right now, it’s doing more than you know.

Tems – “These Days”

With three official singles and a slew of killer guest appearances, it’s apparent that Tems is one of the marquee artists of our generation, and her latest effort, “These Days”, is only a reinforcement of that. Lamenting about the breakdown of a relationship and recollecting the initial red flags, “These Days” encapsulates the period we’re currently experiencing, where distance induces reflection and exacerbates flaws we thought we could overlook. In trademark fashion, Tems puts in an emotionally captivating performance, singing her plaintive and powerful set over Rvdical’s earthy neo-soul production.

Ayo Jay – “Peace of Mind”

Since dropping his 2018 EP, ‘Lazy Genius’, Ayo Jay has been mostly quiet. The singer has now made a return with “Peace of Mind”, a romantic cut where he seeks resolution following an argument with a partner. Backed by dreamy guitar riffs and mid-tempo percussion, Ayo portrays the tension between both parties, albeit with a clear bias towards himself, claiming that all he really wants is peace of mind. With his gently flowing melodies, though, it’s hard not to believe him.

Vector x Masterkraft x DJ Neptune – “Eyan Colgate”

This Friday, Vector and Masterkraft will release their joint EP, ‘Crossroads’. Earlier this month, they shared the socially inclined lead single, “If We Must”, however, they head straight to the club with the second pre-release single, “Eyan Colgate”. Assisted by DJ Neptune whose contribution is limited to ad-libs, the pair come together for a groovy banger, with Masterkraft singing the playful chorus and laying down the hypnotic house-inspired beat, while Vector loads his verses with self-aware quips and party-ready raps.

Medikal – “Nonsense”

From recent efforts by Cassper Nyovest and Espiquet, it’s evident that drill is slowly by surely working its way into prominence in African rap music. Ghanaian rapper Medikal is the latest to tap into the subgenre’s menacing attitude, with his latest single, “Nonsense”. Over a haunting and explosive beat, Medikal flaunts his affluence and wags his fingers at those living a lifestyle of fake wealth. “Just because I follow you back on IG don’t make you my bro”, Medikal sneers on the second verse.

Big Zulu x Kwesta x YoungstaCPT x MushioliQ x Zakwe – “Ama Million (Remix)”

Off his 2019 album, ‘Ungqongqoshe Wongqongqoshe’, South African rapper, Big Zulu scored a hit song with the Caspper Nyovest-assisted “Ama Million”. For his first drop of this year, Big Zulu has remixed the single, this time around featuring stellar appearances from fellow S.A rappers Kwesta, YoungstaCPT and Zakwe. MushioliQ makes a return on this remix, singing his infectious hook, while the rappers trade assertive raps on their skill and affluence over a thumping trap beat.

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Dennis is not an interesting person. Tweet Your Favourite Playboi Carti Songs at him @dennisadepeter


ICYMI: LISTEN TO NEW MUSIC FROM DON JAZZY, TENI, FOKN BOIS, TÖME & MORE

Alton Mason’s short, ‘Rise in the Light’ shows the importance of reconnecting with your roots

Last week, Alton Mason released his debut short film ‘Rise in Light’ in collaboration with producer, Amarachi Nwosu of Melanin Unscripted and Soof Light. The short film has already garnered incredible fanfare from viewers and raised an impressive amount for charity, whilst also fostering a community of artists and influencers such as Temi Otedola, Ladipoe, WurlD, Joan Smalls, Iddris Sandu and more for a social impact campaign.

‘Rise in Light’ tells the story of Mason’s reality with fear, perseverance, and finding one’s home. Shot here in Lagos, the film is an incredible moment for the model who fell in love with the country and its people while on a trip there last December. The proceeds from the video are currently going towards COVID-19 relief in Nigeria, particularly for residents of the Makoko area. Over the weekend, the project successfully funded and exceeded their goal, raising over $11,000 for children and families in Nigeria affected by the COVID-19 pandemic, in partnership with the non-profit organisation Khan Foundation.

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Rise in light is more than a campaign, it’s a movement. Through @riseinlight we brought together a group of game changers and powerful voices around the world. We set out on a mission to give a voice to vulnerable communities in Nigeria and express the importance of investing in the youth and their future, especially during these uncertain times. While we reached our goal earlier than expected, we have a long term mission to nurture and spread important conversations on what the world needs and how we rise to the power within us to create change in our global community. Rise with us. Whether this means supporting our funding mission with @khanfoundationNG (which we will leave open for the next week), or being a vessel in your own community. The light is within you. We can all rise to the occasion. Thank you @altonmason, @amaraworldwide & @sooflight for pushing this ethos! Together we Rise❤️ #RiseinLight

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Speaking to Dazed, Mason explains:

“During this global crisis, many of us are losing loved ones, businesses, faith, and hope. We are all being affected by the seen and unseen, and it’s so easy to succumb to the darkness that we are at war with.”

In the film, Mason (styled by Ugo Mozie) sports local brands such as Orange Culture while he walks through the streets of Lagos and immerses himself in the city’s shorelines. The entire film focuses on the city, its people and the incredibly talented works of their hands. It’s actually very impressive that the creative industry has become what it is today, mainly due to the fact that a bunch of young people came together and decided to take up their own space unapologetically.

This is what has left the room for those who aren’t quite so familiar with the reality here to come home and find their rhythm like Alton seems to have in this short film. The cultural exchange between creatives at home and in the diaspora is allowing the immense growth we’re seeing, and the short film places emphasis on the importance of connecting to your roots in order to pass on the joy rather than the trauma of our history to the next generation.

Beyond what meets the eye and coming back home because it’s the cool to at the moment, it’s important for people to take more positive like Alton Mason has, in building value for the creative market here, whilst also giving back to the community. We need to invest in our future and help the economy in African countries by never shying away from reconnecting with our home. In Alton’s words: ‘”Rise in Light’ is a movement created by the youth to inspire and ignite the future leaders of our world. It’s a call for change, evidence of freedom and the expression of love and joy.”

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Tami is living in a black mirror episode and can’t seem to wake up. Tweet your fave female artistes at her @tamimak_


ICYMI: Apple Music are betting on Africa, and that may be the key to victory

AV Club: “Kalushi” uses the anti-apartheid struggle as a backdrop to portray stolen youth

[“Kalushi” was initially released in 2017, and is now streaming on Netflix.]

When it comes to the struggle for civil rights, history is often bifurcated to tell the stories of the more iconic figures, pushing the lesser prominent names to the margins—even those who paid the ultimate price in the fight. For South Africa’s anti-apartheid movement, names that emerge to the forefront are bonafide heroes, such as; Nelson Mandela, Winnie Mandela, Moses Mabhida, Oliver Tambo and a few others whose contributions are widely acknowledged and eulogies.

One side effect of this overt focus on iconic figures is the largely undocumented stories of the foot soldiers with less fame, yet made just as significant sacrifices. Kalushi’, the beautifully shot 2016 film by South African filmmaker, Mandla Dube, documents the story of Solomon Mahlangu, a freedom fighter who was wrongfully executed at the age of twenty-two, despite having witnesses to counter his the judgement. According to Dube, the film and other extensive endeavours in Mahlangu’s memory were aimed at bringing better awareness to the lives of the many unsung heroes of the anti-apartheid struggle, and “Kalushi” does that on a remarkable level.

All too often, it has become the norm for us to consider periods of strife in history as the big picture, when in fact, they’re mostly the backdrop to the everyday struggle of the people who lived through these conditions. While ‘Kalushi’ is set during the apartheid era, it’s more a coming of age story than it is a film about the fight for freedom. At its core, ‘Kalushi’ is a portrayal of Mahlangu and his group of friends, who have been stripped of the innocence and wide-eyed optimism of youth, by virtue of living while black in a society which doesn’t recognise their agency to freedom.

The trigger for ‘Kalushi’ is the Soweto protest of June 16, 1976. Prior to those protests, Mahlangu was mostly apolitical, however, after he heard about the government-sanctioned violence from his girlfriend, Brenda (played by Pearl Thusi), and also endured his own share of police brutality back home on the same day, Mahlangu decided to become a freedom fighter. While the ensuing events following this decision are treated in broad strokes, the film’s most profound moments are the more intimate ones which bring the stresses and strains on Mahlangu’s relationship with friends and family into focus.

By using Mahlangu as the focal point of contact, and centring the film around the lives of those actually going through this turmoil, Dube appropriately uses narrative to his advantage. In the last few years, we’ve had films like ‘Green Book’ and ‘Best of Enemies’, both of which manage to play into and exhort the white messiah role in a racially segregated period. ‘Kalushi’ expertly side-steps that ideal, even though there are white people who testify in favour of Mahlangu. Instead of handing over both power and perspective due to that act of kindness, Dube gives the oppressors and sympathisers power, whilst ensuring his protagonist holds the perspective to control the story.

From the jail visit of Brenda and Mahlangu’s older brother Lucas (played by Funami Shilubana) to his separation from a young boy in a refugee camp, Dube uses this perspective so well that it offsets the film’s bumpy pacing and his directorial faults—the entire Umkhonto we Sizwe sequence is a little too stock. Where ‘Kalushi’’s script struggles, the actors also struggle, and vice versa. For example, Thabo Rametsi (as Solomon Mahlangu) and Pearl Thusi (who spends half her screen time as a schoolgirl—yikes) have little to no romantic chemistry, however, when they have pulled from the emotional spectrum of living through apartheid, they do a great job.

In his seminal essay on American cinema in the ‘50s and ‘60s, ‘The Devil Finds Work’, James Baldwin opined that many films with racism as its backdrop sought for an optimistic resolution, mainly as a way for white people to assure themselves that black people have forgiven the sins of the past, and everyone can get along just fine. When all its gears click, the depiction of the injustice done to Solomon Mahlangu in ‘Kalushi’ is explicitly riveting, whilst the implied theme concerns the way we treat history as it becomes further and further from the rearview mirror.

As a firm reminder of a difficult past, Kalushi’ offers no such brightness beyond Mahlangu’s famous quote: “My blood will nourish the tree that will bear the fruits of freedom.” It’s a proclamation that’s still oddly fitting for a country which is still being plagued by gross financial inequality, an aftereffect of the same system that engendered Solomon Mahlangu’s wrongful execution. If that’s a bit too heavy-handed for you, well, that’s the point.

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Dennis is not an interesting person. Tweet Your Favourite Playboi Carti Songs at him @dennisadepeter


ICYMI: AV CLUB: QUEEN SONO IS A LAUDABLE FIRST ATTEMPT AT BRINGING THE WORLD TO AFRICA

The Shuffle: Revisiting the Ludacris sample on Olu Maintain’s “Catch Cold”

The Nigerian music scene has always been hip to the sounds and trends of popular music around the world; from the psychedelic rock era of the ’70s to the unmistakable hip-hop influences in our music from the noughties. Before Olu Maintain’s “Yahooze” set the pace for flaunting wealth and glamorising ‘the hustle’ in Nigerian pop music, his former group, Maintain contributed to the mainstream allure of hip-hop with their remake of Ludacris’ “Area Codes”, on their 2002 hit single, “Catch Cold”. 

Tolu Maintain and Olu Maintain showed their wholesome embrace of sampling culture through their playful reworking of Ludacris’ flow and repurposing his tale of partying with women to fit their reality as Nigerians. Singing “I catch cold (Pele)/ Ase party won fo” over a stripped-down remake of the same beat Luda rapped on, they infused Yoruba and pidgin English to make the track even more relatable to their Nigerian audience. Following the release of the song, Tolu Maintain explained in an interview that his lyrics were inspired by his real-life experience at a party and the convincing lyrics, “Make I gist you/ E happen true true” make it hard to argue.

“Catch Cold” also managed to capture the influence of urban American culture on Nigerians in the noughties, beyond the actual music. The Big Bamo-directed video featured the duo sporting American fashion trends from the time, wearing large jerseys and oversized jeans, accessorised with flashy chains and durags. The group married their hip-hop influences with their Nigerian reality to create something unique, while still serving as good marketing to make the song instantly familiar to listeners.

Though we doubt that Ludacris himself was aware of this cultural exchange, the song highlighted the potential for cultural merges. While they set this trend, subsequent hit songs like Banky W’s “Ebute Metta” which sampled Rihanna’s “Umbrella” and Sauce Kid’s “Yebariba Samboribobo” which borrowed from Remy Ma’s “Conceited” followed suit without receiving any backlash.

Today, the African music scene is more recognised on the global stage, which has allowed for more mutually beneficial cultural merges. The Wizkid-assisted “One Dance”, Drake his first #1 as the lead artist on Billboard Hot 100 and Beyoncé tapping into our local talents from Tiwa Savage to Burna Boy for her compilation album ‘The Gift’ are a good show of this cultural merge, and also how far we’ve come.

We’re not sure that if “Catch Cold” or any of the aforementioned were released today, their approach would fly, especially given the current attitudes towards sampling and interpolation today. Luckily, it wasn’t, so we can enjoy the jam in peace. Watch Tolu Maintain break down the inspiration behind “Catch Cold” as well as the video for the song below.

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You are meeting Debola at a strange time in his life. He wandered into a dream and lost his way back. Tweet at him @debola_abimbolu


ICYMI: Reminiscing on Olu Maintain’s “Yahooze”

Odunsi The Engine Is Finally Free

The day before our FaceTime interview, Odunsi The Engine is tweeting. Multiple tweets. For most people, especially during the pandemic-induced lockdown, this wouldn’t be out of sorts – we’re all posting more, going out less. But Odunsi is infamously cryptic on social media, rarely posting more than a few discernible words, if any. This particular afternoon though, he’s opening up, by his standards. Reminiscing over his 2016 debut and some key lessons he’s learnt since then, his trademark style of short, sharp sentences doesn’t immediately add up to anything more than an artist connecting with his fans.

Said fans, in a rare moment of instant (digital) proximity, quickly tap into this as an opportunity to demand new music, namely “wicked, sexy!”, the mosh-starting single that premiered at close friend and collaborator, Santi’s December headline show, No Tears In The JungleAfter a little playful back and forth, he closes the series of tweeting with a cloudy promise of new music. It is not until the following day, about 6 hours before release, that they realised not only was he dropping their long sought after single, but he was giving them seven new songs, in the form of an EP aptly-titled Everything You Heard Is True. 

The EP – the result of many months of soul-searching following a cancelled European tour – is an action-packed, genre-mashing 14-minute project that has already garnered considerable fanfare, with standout records like the empowering rap cut “body count” and the aforementioned “wicked, sexy!” inspiring a plethora of Nolly-memes, Instagram captions and Tiktoks – not to mention they both peaked at #7 and #9 respectively, on Apple Music’s Top 100 Chart. The project has also attracted its fair share of criticism from the media, and skepticism from his fans – something he tells me he was expecting, and is well-prepared for.

Tami: So tell me, how did you go from “Can’t you see I’m falling in love, no one else can make me feel this way” on ‘rare’ standout “falling” to “Fell in love in a mosh pit, shawty gonna ride till I’m bussing” on the EVERYTHING YOU HEARD IS TRUE opener, “luv in a mosh”?

Odunsi: With [‘rare’] I was definitely trying to achieve a particular sound. I was [consciously] trying to make 80s Pop music, where the music is like really simple, very catchy and very colourful. That was the music I was consuming heavily at that time, I wanted to make music from that era. But like, it’s all me. I’m just a more rounded person now; I have more things to say directly. If anyone actually remembers,  “Alté Cruise” dropped in March 2018, and that Odunsi is the same Odunsi on ‘EVERYTHING YOU HEARD IS TRUE’. It’s the same Odunsi from “Gangsta Fear”, that’s all me. It’s the same Odunsi that made “falling” that made “shuga rush”.

He comes across as someone who no longer wishes to be understood, reinforcing that the new project may alienate older listeners but may also bring his music to an entirely new crop of followers. He wants his fans to know he hasn’t changed, they’re just getting to know him better. He’s always been this guy. It is an interesting conundrum in the fan-artist relationship in 2020: you think you know everything, but as with anyone, you only really know what they share. Odunsi doesn’t blame some of his fans who are instinctively rebelling against what they perceive as a new sound, he just wants them to know this was in some way inevitable. Whilst he enjoyed making the 80s pop songs inspired by Steve Monite and Oby Oniyioha on debut album rare, as a producer first and an artist second, his soundscape has always been wider than that.

O: I have always said that ‘rare’ would be an album that stamps a period in time. A certain set of people will live and die by that album, and there’s nothing else I am going to make after it that they will like because they love that album for a particular reason. But people that know me, and follow my social media, every project I have dropped, they already know how different I am, how polarising I am, and how my mind works. I do stuff based on my instincts and I have lots of sides to show. Some of the Gemini musicians we love to hate the most, like Prince, Kanye West we all think the same. You have so many personalities, that it’s just like you don’t have time to compete with anyone but yourself. I need to be better than me, I need to do a newer thing than yesterday me. I hate yesterday me and love today me. I want to be last year me, next week.

T: What was the process like creating this EP?

O: It became a social experiment, I would tease music and see how fans reacted. It’s almost like I wrote it with the fans. The songs were like living, breathing objects. Like “wicked, sexy!” already had [inspired] Instagram captions, fan art, and memes, and the song wasn’t even out. The song was alive and having its moment, with everyone talking about it like it’s out. This whole EP is like our party – me and the fans. 

This social experiment is not a new feat by any means for the twenty-three year old-artist as he admits to me it’s been a mainstay from early on in his career. His debut album ‘rare.’ was home to the fan-favourite astrological single “star signs” which came about after he received positive feedback from fans on a tweet he sent out. His Soundcloud page ‘fridaycruise’ is also another avenue for him to test out the waters with fans as he’s been using the unlisted page to freely create with his friends. Creating within a community, and forging strong bonds has been a key pillar in Odunsi’s 4-year career. With close affiliations with The Monster Boys, he himself talks up the “great chemistry” he shares with Santi. But on his latest release, it is the relatively new bromance with Maison2500 that produces two of the biggest records, and he says it was the most organic collaboration he’s had.

T: What’s the story behind “wicked, sexy!”?

O: Maison is one of my closest friends. So when I made the hook, I sent it to him and I was like “maybe this is the one, listen to this.” It was just me guessing, we didn’t want to rush what we were making together, because we knew we had two different type of styles. He sent his verse back and I was like yeah this it. I was not even supposed to perform it at Santi’s show it got played by mistake and that was the first moment, where the song came to life. Where it created its own life.

T: Maison2500 features twice on ‘EYHIT’ and you have a verse on his new single “Dirty Fanta.” What does it feel like finding someone you creatively bond with so well?

O: He’s not the first person I’ve creatively bonded with, because I have that [bond] with Santi too. It’s interesting to have chemistry with someone whose music is totally different from mine. I met him in 2018, we didn’t make any music but we were friends. He would send me his music, and I would send mine too, but it wasn’t like us trying to hop on each other’s songs. A few months later, when he sent music, I could tell he’d picked some things from me, and I also noticed I was picking up lot from him and infusing it into the way I wanted to make music. We both tried new melodies, new bounces, new techniques with our voices.. It made us get better and better, so it’s like that was when we had that moment. With us, its more than music. We were friends first.

T: On ‘rare.’ you presented the girls’ anthem, “hectic” giving women like SOLIS and 234jaydaa a seat at your table. Now you seem to be following suit with “Body Count.”Why is it important for you to feature women in your music?

O: It’s something I am passionate about. I love women that make music. My favourite rappers at the moment are all women. If I am not listening to BKtherula, it’s Baby Sosa, or Flo Milli, or Amaarae, or Deto Black, or Princessa. The flows are very different, it’s very interesting. I would have thought that the new gen of female rappers would sound like Nicki but most of them don’t sound like her. I have a way of just showing people what I like, if you are listening to Odunsi then I want people to hear them on my music.

“Body Count” is the undoubted standout off the new project. Peaking pretty at #7 on Apple Music’s Top 100 Songs in Nigeria, it is the highest charting off the set, and it is swiftly garnering organic buzz on TikTok, Triller and Instagram, with young women rapping along to the catchy bop. Explaining its creation, Odunsi seems to acknowledge he knew it would be a potential hit song, and that gave him more reason to refrain from adding a verse. Whilst some artists may have looked to shoehorn a vocal contribution to a song regardless of chemistry, as a producer first, he realised it had all it needed.

“I already had the hook for “Body Count” last March, but it was in my voice. I called Gigi and asked her if she could do it, which she did. Then I changed the beat a bit, added more of the bounce [that you hear now]. I sent it to Amaarae, and when she sent it back, I was like ‘wow, she has ended this song’. It was one of the hardest verses I’d ever heard. I played it for Deto in London, just as friends, and she said she wanted to add a verse. At this time, I’d never heard her rap but I just said yeah. And she sent me the verse a while later, and it was really good!”

The result is witnessed by all today–the union of three strong and powerful voices from the music scene talking their shit and dismantling years of ingrained purity politics. Odunsi taking the backseat on such a culture-resetting record for women is particularly poignant. He’s particularly excited that he got to give DETO Black her debut, as he states she has been “sonically important in Lagos for years now.” In what immediately feels like a “Star Is Born” moment reminiscent to Nicki Minaj’s scene-stealing verse on Kanye’s “Monster”, it’s safe to say DETO Black is a name you’ll be hearing a lot more of. 

As an MTV baby, growing up as part of the social media generation, Odunsi is all too aware of the spoils and perils of living by the “likes”. Whilst musically, he states his seemingly new sounds have always been there, on a personal level, he’s a far cry from the Odunsi that started out in the music scene at 19. He’s no longer the shy boy from Magodo who would steal his mother’s laptop to produce beats–and he knows this, as he tells me he was more sensitive earlier in his career to people’s comments about him. Nowadays, he’s not focused on the noise surrounding him, “All the comments online made me see the world differently because I started to realise that everyone is completely different and if you decide to do things because of how people see things, you are going to be very lost. From that moment, I just decided I am going to do what my instinct tells me.”

Easier said than done, but Odunsi truly is doing just that. Each new hairstyle is greeted with virtual cries and shrieks, every snippet is greeted with calls for more music, each glimpse into his life is analysed to the finest detail. Whilst he has become accustomed to it, he does admit that before he started creating this EP, it is something that triggered him to retreat into his shell to some degree.

There are just loads of things that people say about me. Earlier in my career, I was very sensitive because I came in the game at 19 and I was just making music with my friends. I remember going on my first [U.K.] tour in January 2019 and when I got off stage, everyone was talking about how I was dressed on Twitter. Because my first reaction is kind of to recoil into myself and go away from everything, which is something I still do now….because I know [posting] could start something that triggers a conversation, and I may not be in that mind-state to feel that pressure.”

Tami: How did you come up with the name ‘EVERYTHING YOU HEARD IS TRUE’?

Odunsi: When I came to London last Fall, I had just released “Wetin Dey/Better Days”, I had a fresh mind and was looking forward to new things and new experiences. I get to London, and I am there preparing for my first ever European tour and then that gets postponed. I am completely devastated and I could feel the devastation from my fans, too. Even though I didn’t even have a new record out, some people were coming to see me perform for the time, to see me play rare. I could feel the energy shift. 

After the tour being cancelled, I felt the weight of everything so I took time out for myself. I stopped posting on social media. I wanted to isolate myself to get new energy and create music, but I feel people just thought I was being reclusive [for no reason]. I lost touch with a lot of people in Lagos, time was just going by super fast, I met so many people and I was going out more than ever and experiencing things I hadn’t experienced before, I was consuming things and learning so much about music history. I was reconnecting with things I saw as a kid but never went into depth. The more I was going through this experience, the more I felt like I had not been thinking about a lot of things for myself. It kept feeling like this is the first time I am every properly thinking for myself.

I’m looking a bit different, I’m talking a bit different, and because I wasn’t dropping music it became like “is everything ok?”. I guess when you don’t tell people why something happened, then they make up their own reasons. The whole thing created a domino effect on my personal life, my career, my professional [relationships]. So it’s just a combination of everything anyone’s ever felt about me, everything anyone wants to believe, because at the end of the day, it’s their perspective and I can’t battle someone’s views. Literally, because everything you hear is true, because if you believe this or that, then that’s what it is. It’s not a war thing, I’m not going to war with anyone about my personality or my vision, it’s more like if you’re with it, you’re with it. If you’re not then…

Odunsi sees himself as rockstar; a sort of Prince-like character, a delinquent, “the leader of the sluts” as he confidently proclaims on the project’s closing track. With clear influences from artists like Kanye West, Toro Y Moi and Young Thug, Odunsi refuses to be boxed in, aesthetically or musically.

‘I feel like I was built for change. I have never really held on to anything too much. I love nostalgia but in terms of my own music, I hate nostalgia because it will stop you from growing and that’s why every year it feels like I’m a new artist starting from the ground’ he tells me, with a strong conviction laughing about how he’s equal parts calculating, and equal parts self-destructive. The aim for Odunsi is to never get comfortable, when you think you have him all figured out he’s ripped that all apart and started again, just because he can.

So ‘Everything You Heard is True’ may alienate people that loved ‘rare.’ but it’ll bring new listeners in as well, who are on the same energy I am on. And then who knows what the album is, that might bring everyone together. I don’t really think of what everyone is doing, I just create what I feel and I know there will be people who feel the same.

 

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On ‘Everything You Heard is True’ Odunsi strips down the artist you thought you knew, in what he calls slightly “self-destructive” fashion. He tells me he’s been spending lockdown watching rock music documentaries and definitely more rap music. “I’ve always been listening to rap but I never really kind of used it, only in like “alté cruise”, and DRB’s “Necessary”

“I was watching a lot of documentaries about rock stars; I definitely felt like one and still do.

Prince, Grace Jones and David Bowie, Lil Reed are some of the artists I really connected with. I started relating more and more to the rock genre, not so much sonically but the energy the ’80s and that individuality. I felt exactly like them and how they saw the world as their playground.”

The last time we sat down with the NATIVE 003 cover star, he told us he was witnessing a full circle moment with ‘rare.’ but that stance seems to have changed now and I can hear it in his voice as we continue our conversation, it’s minutes till the EP drops and he sounds tired but pleased. He talks with the conviction of someone who knows that everything will soon be clear to the non-believers.

“For me, music is more than just something I do, it was my escape and my only hope for a better reality at a point in time. I put everything I have into it, because when I started making it, I had nothing. Even if the project isn’t received well, I will still drop my music because that is how I started out anyways, just dropping music on Soundcloud. Same thing, nothing’s changed. I’m just dropping my music and expressing myself”.

‘Everything You Heard is True’ is Odunsi in his purest form, he’s experimenting more because there’s nothing to lose and the ever-changing state of the world today has shown him the rules simply do not exist. Many of his newer fans may not know that Odunsi actually started out as a producer, and he credits his producer side for giving him the freedom to experiment more with his sound. Through the project, Odunsi builds on his sonic harmonies, and relies on sounds to pass his message across, “It’s like psychedelia but it has bounce. It’s just like a lot of emotion, no heavy bass, just snares and of course the bounce,” he explains, speaking on the project’s production which on the surface may sound like Playboi Carti and Toro Y Moi inspired mood music, but on further reflection, is a deep dive into the mind of a bedroom popstar whose life has changed dramatically in four short years. To go from a feature verse on a friend’s mixtape, to millions of stream and back-to-back #1 projects, is something that would surely have an effect on someone’s psyche.

On “airplane mode”, a song whose creation he credits as the “go-ahead to experiment more”, Odunsi unpacks his sentiments towards love in his new world: “I’m too wise to be all yours.” On “luv in a mosh”, which he admits is his favourite song on the new EP, he paints the picture of a psychedelic, rollercoaster love experience while dealing with the whispers from the peanut gallery. ‘It’s basically like all the things that make my character or my personality. And that’s why “luv in the mosh” is my favourite song, it’s like my entire personality in a song. it’s one of my most concise, perfect expressions so far.”

Not everyone is going to be the artist that everyone loves, I am always going to do what I want to do. I need to be better than me, I need to do a newer thing than yesterday me, I hate yesterday me and love today me. I want to be last year me next week, it’s kind of like bouncing between all of these ideas and influences”.

 

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For now, Odunsi is content. He’s just doing the shit he said he would, and with the help of close friends and family. He knows there are many eyes watching now, and the stakes are higher. It’s what he’s betting on. It’s what he’s waited this whole time for. He speaks glowingly of his peers in the industry, saying that the music he’s heard from Santi and Maison2500 is “some of the best in the world right now”. He feels they, along with the likes of Lady Donli, Amaarae, DND Section, Wani hold a global duty. “Since I was younger, I have always thought about where I am from as a Nigerian kid and me being on the world stage. We’re all at a stage where the music is less about just the music and more about digging deep into your own source, and creating something that makes people feel. Somebody, somewhere is going through the same thing.”

As conversations around a new age of Afropop emerge, this new vanguard of talented, fearless creatives from West Africa see no limit to their dreams. In what is perhaps their most defining element, this class isn’t looking to replace the predecessors; it’s all about staying true to themselves and evolving their own craft. There’s something in the air, I feel it, Odunsi feels it and you probably feel it too, it’s the time to dismantle all the rules and create sounds and experiences that live far beyond you and I, here and now.

I feel like Nigerian kids are going to speak it best. We work very well with pain, and a lot of pessimism mixed with optimism and I think this is what makes us interesting. We hope for the best even though we know things are really bad. An awareness that is poisonous but will definitely bring out some of the best work ever. We have something special, all eyes are on us now. Everyone is watching. It’s time to do the things you always wanted to do.”

Stream ‘Everything You Heard is True’ below.

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Tami is living in a black mirror episode and can’t seem to wake up. Tweet your fave female artistes at her @tamimak_


ICYMI: My 12 Hours with Santi ahead of his first-ever headline show

Tems returns with “These Days”, a number fitting for the times

Given the palpable excitement surrounding her, it’s startling to think that up until now, Tems only has three officially released singles. The regard in which she is held by both fans and her peers is testament to the frightening global potential she has already showcased on tracks like “Mr Rebel”, “Looku Looku”, and her breakout hit, “Try Me”.

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A Gift to the Gang, Love you ALL!🎀 Link in tha Bio!

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Despite no solo releases since “Try Me”, one of the biggest anthems of 2019, she has kept her foot down on the pedal, shuttling between giving us enchanting collaborations with the likes of Khalid, DRB Las Gidi and Odunsi (the Engine), and gracing stages for electric cameos at Palmwine Fest and Starboy Fest, respectively. Despite this, Tems has been acutely aware that her Rebel Gang have been yearning for a song from their leader. Today, she returns with the RVdical The Kid-produced “These Days”, a deep, reflective but uplifting number she describes as “A Gift to the Gang”. Fitting for the uncertain times we are in, Tems sings on the hook with her unmistakeable inflection, about the darkness before the dawn: “These days are made for the pain, these nights are not for the stars.” 

As we all navigate through unprecedented times, music has been a a form of escapist relief for many. Records like this from Tems perfectly encapsulate this. Thank you to her, and and all the artists currently doing their bit to see us through.

Watch the Danielle Mbonu-direct lyric video for “These Days” here.

 

Featured Image Credits: Instagram/temsbaby

NATIVE Business Special: Apple Music are betting first on Africa, and that may be the key to victory

In “How Music Got Free”, Stephen Witt’s brilliant book from 2015, he asks a slightly tongue-in-cheek, but nonetheless poignant question: “What happens when an entire generation commits the same crime?” Said crime being the seemingly worldwide millennial decision to stop paying for music in the traditional way – paying for individual songs and albums. Digital music in the first decade of the 21st century was characterised by illegal downloads on file-sharing sites such as Limewire, Bearshare, and Kazaa, and thus, the industry was forced into the solution which feels second nature today: digital streaming.

Over the last few weeks, Apple Music have rather loudly made a concerted effort to further entrench their presence and investment in the Sub-Saharan African market. Already in music epicentres like Nigeria, Ghana and South Africa, the streaming behemoth announced its expansion to other regions such as Tanzania, Benin and Mozambique, taking their subsaharan African presence to a total of 33 countries. In addition to this, they have rolled out various content features specifically catered to each region: the reputable Top 100 Chart – a real-time rundown of the most-streamed songs in each country; a timed karaoke-ready lyric experience – drawing attention to an aspect of Afro-Pop that is historically overlooked; and a featured section on the platform encouraging listeners to “stream local”.

In a further effort to draw in even more of an audience from the relatively untapped listening population on the continent, Apple Music have leaned into targeted editorial work, centred around the launch of “Africa Month” – their month long celebration of African music. This has included custom commissioned artwork from African creatives such as Laolu NYC on their playlists, exclusive guest curation by artists ranging from Fireboy DML to Angelique Kidjo, and a special Beats1 show helmed by veteran New York radio presenter, Ebro Darden. Speaking over the phone to Ebro, he tells me Apple Music is committed to giving all Africans a genuine platform to present their authentic selves.

“It’s amazing that no matter where you’re from on the planet, you are to be able to put out music that feels and sounds like where you’re from without trying to conform to other standards. That’s what this is all about – people being able to create their own narratives, and have the world consume it. I don’t think Africa makes one style of music – I love Santi and Odunsi. It can go from Nasty C to Manifest. From Teni to Cassper Nyovest. There isn’t one sonic representation of Africa. Crossing over is not the barometer for success. Similar to Hip-Hop, the barometer is not The Grammys or the charts. The barometer is the culture and the people. If other cultural groups and people pick it up and consume it, that’s cool. But if that’s the barometer, we’re doing something wrong.”  – Ebro, Global Head of Apple Music Editorial for R&B and Hip Hop, Beats1 Host.

With the Covid-19 pandemic ravaging the live music industry, streaming revenue has never been more important for artists, and although the debates rage on regarding splits between companies, artists and labels, this is one of the only ways fans can support their favourite artists right now. Seemingly recognising this, Apple Music have gone through lengths to cater their product to the African market, with a free 6-month trial for new subscribers, pushing its availability to Android users through the Google Play store, a web browser option, and competitive subscription fees. Whilst this has helped to endear them to more customers, it must be said that the streaming service has yet to take a hold of the region in the way they were able to do in Europe and North America. High data costs, a less economically privileged population, coupled with initial payment processing issues with local banks (which have admittedly improved since the initial launch), have hindered the progress they would have hoped to had made at this point in their entry into the region.

That being said, although Apple are notoriously tight-lipped about their subscription numbers, they recently announced that the service has surpassed 60 million listeners globally, and a source confirmed to me that they are indeed the leading paid music service in Africa. In Nigeria, if the charts are anything to go by, they seem to have achieved at least one goal: varied demographics in subscription – something that competitors like Boomplay and uduX have struggled with. Whilst pop superstar Simi has dominated the Top 100 singles chart with “Know You”, her catchy collaboration with Poe, and then “Duduke”, a made-for-radio mum-anthem, the albums chart has been ruled by three different artists in the last three weeks: Drake, Odunsi The Engine, and Future. Whilst I’m sure there is some crossover between the streaming fanbases of Simi and Future, it is safe to use this as a signifier of the diverse subscribers Apple Music has managed to pull in Nigeria.

Right now, in Africa it appears that Apple Music are putting in the hard yards of the first mover – something that they were not able to do in North America and Europe, joining the party comparatively late to their competitors – and that in itself, is a minor victory for them, and for African artists and listeners. However, it won’t be enough to stop there. To truly gain the loyalty of both the artists and the listeners, they must continue to make a real investment into the betterment of the African music ecosystem with intentional, carefully curated localised content and products. The future is looking increasingly digital, and now more than ever, we need a future that finds a way to include everyone.

Keep supporting local artists.

NATIVE Premiere: New World Ray embraces the pleasures and misery of drugs and sex in “Minaj” video

Quiet as kept, there’s a new revolution of Nigerian rappers bringing energy to the most-discussed genre in the country. Led by the likes of Vader, Maison2500, DND Section and New World Ray, they are here to be seen and heard. On “Minaj”, one of the two songs from New World Ray’s double single, ‘Minaj//Mollywood’, the emerging rap star showed off his hedonistic lifestyle over a fitting psychedelic trap beat. It continued right where he left off on ‘Fucking Hell’, his 8-track EP from last year which highlighted the highs and lows of the fast life.

808onthetrack produced the mix of droning synths and punchy percussion that set the moody tone for New World Ray’s lyrics about prescription pills and loveless sex with multiple women. Saying “I’m finna pop this pill/ I’m finna tell you how it feel”, as he experiments with his pitch a la Carti, you can almost imagine New World Ray’s vision getting blurred as he describes his intoxicated and lustful feelings. However, the newly released accompanying video takes the depiction a step further by showing New World Ray and two women in a room lit up by red lights.

The accompanying video backs up the song’s most repeated lines, “ménage á trois”, through shots of New World Ray in the company of two female companions. Trippy camera effects from the video’s director, Neron Power, further depicts the hazy world Ray built, losing himself in sex, drugs and rap. NATIVE spoke to New World Ray about the significance of his vivid narration in the constant search for euphoria and he had this to say;

“This song and video is more so significant to the lifestyle I was lost in rather than just me. It’s important for me to put it out now for a couple reasons. One being because it’s a fun song and I feel people need that kinda energy right now, the second being the fact that I’ve been deep into album mode. I’ve produced a project with a fresh new sound that is completely different from this vibe. Releasing this now will make what you hear later completely unexpected.” 

Watch the video for New World Ray’s “Minaj” below.

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You are meeting Debola at a strange time in his life. He wandered into a dream and lost his way back. Tweet at him @debola_abimbolu


ICYMI: Catch up on all the latest songs from artists across the continent

Best New Music Special: WurlD makes a mark with his latest EP, ‘AFROSOUL’

All month, WurlD has been clearing space for the reception of his third project in the span of one year, with the release of singles to whet appetites for some AFROSOUL. First came the TMXO-produced “Love Nobody”, an impassioned confessional where he sets out the parameters he needs from a relationship, which was followed up with the Spax-produced “Ghost Town”, a slower-paced vibe where he shares game with whoever’s listening to focus on the right things.

While “LOVE NOBODY” isn’t as heavy on the lyrics, the intricacy of the mid-tempo EDM beat makes you feel the weight of WurlD’s sparse lyrics explaining what he needs out of his mutually selfish romantic affair. Contrarily on “GHOST TOWN”, which is characterised mostly by the life lessons the lyrics teach, the sombre beat Spax lays down leaves room for WurlD’s lyrical ability to take centre stage, warning anyone who’s listening about the dangers of complacency. He starts off singing “Losing, never lost sight, learning never lost time”, setting the pace for the game he’s about to teach on the rest of the song, showing off his self-awareness by demanding exactly what he wants out of life and stating how he’s going to get it.

Listening to the project will make you go from inadvertently bopping your head to deeping your life in one fell swoop. Sometimes, songs like the opener, “NATIONAL ANTHEM (GROWING WINGS)” gets you to do both. Where ‘Arise O Compatriots, Nigeria’s call, obey’ fits the status quo perfectly, WurlD singing ‘Dem go try, but they can’t divide us/Dem throw stones, but it never go touch us’ against a bass-heavy beat with pulsating drums seems more fitting to a generation of young Nigerians who have clocked the puzzle and refuse to be trapped by their environment. Followed by the aforementioned “GHOST TOWN”, which tells you how to, if you haven’t yet, this message is driven home even more.

Having grown up in Atlanta, WurlD started off making music in the States, with affiliation to artists such as B.O.B, Trinidad James and others, however, back home in Nigeria was where his heart was. It shows in the music, with his intonation and use of Nigerian colloquy, and on the project, songs like “STORY” & “WAYO (KPE LE WU)” segue nicely into WurlD speaking about matters of the heart. In these tracks, he carefully combs through his emotions using familiar situations and presents the tension in a manner which show’s he’s seeking clarity more than resolve. His love songs deal more about the intricacies of his relationships with detailed explanations about what he’s feeling, and whether it’s a declaration of love or description of an agonising heartbreak, the project benefits from his intricate songwriting.

On “STORY”, the romantic air from “LOVE NOBODY” appears short-lived, and WurlD seems to be sent into a brooding melancholy, wondering why he’s been left in the dark. “Why you no dey call me anymore? Why you no dey text me? I feel lonely oh. Why you no dey find? I dey lonely O”, he sings narrating the effects of his lover’s negligence, despite his availability to receive love from her. He continues to seek more understanding of what he’s feeling on the next track, “WAYO” where he’s still hopeful for a lasting relationship but is receiving dispassionate companionship in return. “Anything you want, I want. Any time you call, I show. You know what I need and more”, he sings against the rich slow-tempo Kel-P composition, showing that although WurlD is still in pain he’s reaffirming his blind commitment and warns his lover not to “use me do Wayo o”.

On each track on AFROSOUL, WurlD remains self-assured – even when in pain – and throughout the project, he’s stating clear parameters for what he wants out of his interactions with the world. “CAN’T COME OUTSIDE” brings everything full circle, where he seems to have given up on the relationship, bringing in themes of isolation and distance, which bring about a strange and eerie relatability (considering that we really can’t go outside). It seems as though his inability to be physically present with his lover has driven an irreparable wedge between them, yet he still maintains that she’s always in his heart and that he will always be hers. While he’s come to terms with the reality of his situation, he stays grounded in what he knows, communicating with melodic chants against the intricate beat laid down by Del-B. 

The 7-track project houses a diverse range of sounds, however, still manages to be cohesive in presenting themes of self-awareness, romance, heartbreak, survival and perseverance. Much like the pre-released singles, the songs on the EP can be categorised to present the two main things WurlD’s music represents; innate musicality and vocal dexterity. This is on par with the course of him music as we know it, from when we initially took note of him with singles such as “Show You Off” and “Contagious”, which introduced us to his inimitable sound that he’s only familiarised us more with it since. With three projects in the span of one year, it feels like his first; ‘Love Is Contagious’ introduced us to his sound, his collaborative project with Sarz; ‘I Love Girls With Trobul’ familiarised us a bit more with what he had to offer, and now with ‘AFROSOUL’, he’s making his mark.

What marks the difference between the previously released projects and this one, is the pace, which is fitting to the time he’s released it in. His music is usually introspective, however, AFROSOUL  shines with WurlDs ability to convey his conscious knowledge of himself, which is much needed in these perilous times. While the listening experience is delicate and smooth in his typical manner, the content is heavy and deep-seated, presenting an interesting journey into the heart of a young Nigerian man who is ditching the pretence and machismo and laying his shit bare. 

Listen to AFROSOUL here:

Featured Image Credits: Instagram/WurlD

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ICYMI: GEMS: A list of the best songs released in the past week

Songs of the Day: new music from Don Jazzy, Teni, FOKN Bois, Töme, King Promise and more

Today, one could very easily argue that the Nigerian musical landscape is more liberated from the audience’s expectations than it’s ever been, and artists now have the room to re-imagine genres to fit their own personal expressions. This allows for an expansive range of new music from many different artists, which can become overwhelming, so we’ve decided to help out by sorting through new songs from across all the sub-genres around the continent to highlight all the new releases you absolutely need to hear.

To start the weekend, we brought you Davido, Shizzi, and Wale’s new collaboration “Won Le Ba”. There was also new music from Teni, Wurld, Lady Donli, Dami Oniru, Teffy, GJtheCaesar, Ayüü, and more. To start off the new week, there’s plenty of new sounds to get immersed in from DJ Big N’s new single with Teni and Don Jazzy. There’s also a new collaboration from Töme and King Promise, new Jean Frier, Tim Lyre x Mojo, BankyOnDBeatz, and Muyiwa, Jinmi Abduls x TMXO as well as new tunes from Ghana’s FOKN Bois.

Thank you to all the artists making music right now, it’s doing more than you know.

Dj Big N – “Ife” (featuring Don Jazzy and Teni)

Legendary Mavin selector DJ Big N has just released his first single of the year “Ife”, a swift follow up to his last single “Ogologoma” which featured Rema. For “Ife”, Dj Big N taps in NATIVE 003 cover star, Teni, and Don Jazzy for the groovy new single which samples Grammy-award winning group, All-4-One’s classic single “I Swear”. The romantic number has Teni and Don Jazzy professing their unwavering affection for a love interest with afropop drums and smooth sounding percussions primed for wedding parties and dancefloors, sometime soon.

Fokn Bois – “Gallon (Hey Bad No)”

Ghana’s Fokn Bois have made a name for themselves, as one of the few groups using their music to deliver socially conscious messages, with their last single “True Friends” featuring Mr. Eazi targeted at opening up honest dialogue about the LGBTQI+ members of the Ghanaian society. For their first single of the year, “Gallon (Hey Bad No)” the boys are back with another socially conscious tune, this time aimed at making listeners feel good about feeling bad.

“Say bye-bye to commonsense, we are artificial intelligence/Everybody are you happy?” they sing-rap, as the cut-throat rap verses poke at the injustices citizens face in their country which is juxtaposed with the feel-good upbeat hook that is sure to get anyone off their feet and chanting along. The Kubolor Cini directed music video was created entirely using Instagram filters and sees the boys alongside some of their fans and supporters joining in on the mission to spread some joy.

Jinmi Abduls x TMXO -“Aya”

Jinmi Abduls has built the bulk of his growing catalogue on being charming, with his affectionate lyrics and melodious baritone voice. His new single “Aya” is no different, as he continues this charming streak with help from Grammy-nominated producer, TMXO, and highly skilled guitarist, Bendrixz. Over the shaky drums and highlife-inspired chords by TMXO, Jinmi Abduls does what he does best, making beautiful love songs in Yoruba, which are emotionally layered and incredibly produced.

Töme – “All To You” (featuring King Promise)

emPawa star, Töme is back with a new single “All To You” and this time she’s tapping into the sweet smooth melodies of Ghana’s King Promise. The romantic number has Töme addressing a love interest directly as she longs to go deeper with their love. ‘I’m ready for you, so ready’ she sings over the hook showing her readiness to let go of her defences and give her all to this new lover. Her new project ‘Bigger than 4 Walls’ is set to drop this week and we can’t wait to hear more of her sweet-sounding vocals.

BankyOnDBeatz x Muyiwa Akhigbe – “Don’t Stop”

There are many artist-producer duos that will be immortalised in history as being one of the greatest pairings ever, from Burna Boy and Leriq to Naira Marley and Rexxie to Santi and the Monster Boyz. There is no shortage of these pairings and singer/songwriter Muyiwa Akhigbe and BankyONDaBeatz have proved time and again that they have an undeniable chemistry in their music.

“Don’t Stop” is a swift follow up to their recent ‘Hard Guy’ EP, and the pair are as formidable as ever on this romantic number. ‘I can’t wait to see you/Every minute of the day I’ve got you on my mind’ sings Muyiwa, over melodic acoustic strings, vivid percussion patterns and eclectic drums making for an almost trance-like infectious love song.

Jean Feier – “Here with Me”

We can’t seem to get enough of Jean Feier’s syrupy hazy vocals, which she flaunts so well in every one of her songs. She has been releasing new music weekly since the beginning of the year, in a personal project she has named #NewFeier. On “Here With Me” she delivers a thoughtful acapella number for a lover who she wishes to take everywhere with her, on new adventures. Over the moody production by JXXB, she sings ‘I’m haunted by your memories/There are vultures in the sky And I’m barely getting by’ as she morosely longs for a lover who is far from her reach as she desperately tries to reconnect with them.

Featured image credits/instagram


Tami is living in a black mirror episode and can’t seem to wake up. Tweet your fave female artistes at her @tamimak_


ICYMI: Here’s all the new music you may have missed last Friday

10 young Nigerians tell us about the first album they ever bought

Over the years, the way in which we consume music has changed a lot, and growing up as a millennial or GenZ kid, you’ve  probably had to adapt to these new changes for most of your life. In Nigeria especially, we’ve gone from music consumption being dependent on Alaba market distributions to the digital age of Audiomack and the likes. Depending on how old are, you’ve gone burning CDs and rewinding cassettes to listening to the same album on your walkman until it starts to scratch. When technology became stronger, we moved from composing ringtones to mimic our favourite songs on Nokia phones to the age of infrared and Bluetooth sharing on our phones and then to mp3 players and iPods.

(Credit: Pitchfork)

Gone are the days of gathering all your pocket money and money received from frequent visits from uncles and aunties and taking it to the nearest seller in traffic to purchase your favourite artist’s CD. I can actually remember the first song I was ever drawn to when I was younger, was from my pre-teen cousin who spent most of her time cutting out huge posters from her favourite teen magazines and changing her celebrity crush every other week. I spent my days soaking in some feel-good sounds of JLo and the waist-breaking anthems from Shakira.

A few weeks ago, we spoke to some members of our community to find out how they are alleviating stress during these strange and confusing times, and we found out that majority are seeking out old habits and returning to old movies and music as a means to gain some sort of grounding.

So to take us back a bit, we carried out a poll to find out how many members of our community remember the first album they ever bought. We found out that 62.4% remember the first physical copy of an album they purchased, and we also found that many of these album choices were influenced by close family and friends who were much older. From Wizkid’s stunning debut ‘Superstar’ to Beyoncé’s ‘Dangerously in Love’, here are some of the responses we received:

‘Dangerously in Love’ by Beyoncé was the first album I ever purchased with my money. It was mostly influenced by my parents, especially my dad he always had really current music taste when I was growing up. Also, I was just mesmerised by Beyoncé because she was a black girl pop star and I literally wanted to be her back then.

Ore, 23, F.

The very first CD I owned back then was 50 Cent’s ‘The Massacre’. To be honest, “Candy Shop” was what made me buy it! That song was my shittt in year 5. I wasn’t really infleuenced by anyone around me, I grew up literally glued to MTV Base and Chanel O so I was a very musically curious child. I  became a 50 Cent fan through that and used my pocket money to cop the album when it came out.

GJTheCaesar, 25, M.

For me it was Wizkid’s ‘Superstar’ album. Wasn’t that the same for most of us at the time? A lot of my music taste came from my siblings and they were really into ’90s R&B and neo-soul type of reggae artists like Lauryn Hill.

And then I heard Wizkid’s album and it was afrobeats but then there were some elements of all these other musical genres that I loved, and it was just so much fusion going on. All the songs on the album sounded so different from each other but they all worked together so perfectly.

Emma, 23, F.

For me, it was Wande Coal’s album ‘Mushin to MoHits’. I bought it in that traffic light close to Golden Gate in Ikoyi. The first time I travelled out of the country was to the UK so I got exposed to British pop and a little of their rap so I liked that too. Also discovered Fela and Asa one holiday I spent to the US, his songs were long af but I began to appreciate instrumentals from them. I guess anything I heard and liked was what stuck to me and these are the most memorable.

Ugochi, 24, F.

I think the first CD I bought was Ke$ha’s ‘Animal’ and this was still back in highscool, around 2010. I loved Kesha lol, how can we even forget her songs like “Tik Tok” or “Your Love is my Drug”, that was a great time for music and I was living. I didn’t really know music back then, so I saw Kesha’s album and I bought because I watched the music videos so much on MTV. I still have the CDs and play them in my car sometimes.

Stephanie, 21, F.

The first album I bought was actually Ariana Grande’s “Yours Truly”. I know you’re wondering about that haha, I never had to buy albums before that , because my mom had this CD case with hella albums and dj mixes soo I was always sorted! Arianas album is the first one I bought by myself.

Dami Oniru, 24, F.

The first album I bought was the ‘Blink 182’ album by Blink 182. This was really because my music taste was heavily influenced by my brother who was a huge rock fan at the time. I’m still a big fan of rock music till today.

Martha, 21, F.

The first album I ever bought with my money was Tiwa Savage’s ‘Once Upon A Time’. I actually saved about #250 for that. It wasn’t influenced by anyone in my family, I’m just a huge fan of Tiwa, ever since she broke into the industry. I’d say I was a passive listener, and I only started paying more attention to music when I started making music proper. So yeah I knew of music/artistes but I didn’t KNOW it.

Tsunii, 20, F.

First I ever bought was Eminem’s ‘Relapse’. It wasn’t inspired by anyone in the family. 8 miles made me love shady back then.

Chello, 26, M.

The first album I remember going to HMV to buy was Jay Z & R Kelly’s ‘Best Of Both Worlds’ (ew), so I guess that doesn’t count anymore. The next album I remember having but didn’t buy it myself was B2k’s ‘Pandemonium!’ I got it for Christmas after I begged and begged for months.

Fara, 25, F.

 


Tami is living in a black mirror episode and can’t seem to wake up. Tweet your fave female artistes at her @tamimak_


ICYMI: Here’s what young Nigerians are doing to take the edge off in these uncertain times

Looking back at Santi’s year since ‘Mandy & The Jungle’

A year ago today, Santi released his career-defining debut album, Mandy & The Jungle – a steady stream of hard-hitting records, which deservedly bagged Santi a secure spot within the global music conversation. Known to us and many early fans as the forerunner of one of the most interesting cultural movements in Nigeria, Santi has successfully explored life outside this community in the year since the release of Mandy & The Jungle. 

Writing songs for Rihanna whilst in LA, partying with The NATIVE family in London, and finally making it back home to a crowd of effervescent fans in Lagos, culminated in Santi pressing pause for the early part of this year. In this quiet time, he underwent an introspective assessment of who he is, where he is, and even who is with him. Now, with his promise of new music (which has so far only come into fruition with his feature on Octavian’s “Poison”) Santi’s albeit enigmatic public presence has returned and he’s just in time for Mandy’s first birthday.

To celebrate the momentous day, Santi has spent the day teasing the forthcoming album, giving us glimpses into the new universe via his Instagram story. As a publication dedicated to documenting the music, culture and style emerging from Africa’s various nodes, we at The NATIVE are commemorating Mandy‘s first year by looking back on the life-altering journey Santi has embarked upon through the past year catalysed by the success of the album. From the polarising “Raw Dinner” music video to his US tour with the Monster Boys, followed by his characteristically rowdy debut headline shows, we present to you Santi’s most memorable moments since Mandy & The Jungle.

Listening Party – Lagos

Various

 

“Raw Dinner” BTS

TSE & Deeds

“U Say” BTS

Alexx Figs

Camp Flog Gnaw

Whitney

No Tears In The Jungle, London

TSE & Moyosore Briggs

SOLE DXB

Unknown

No Tears In The Jungle, Lagos

Deeds

The art of using music as a form of prayer

If you grew up in a Catholic home where your Saturdays were spent in catechism lessons, and had to go to mass at 6:30 am every Sunday, you’ll understand why I grew up to hate anything to do with church, God and organised religion. The older I got, the more freedom I had to stray away from the church, and subsequently also from God since that was the only avenue I was taught to reach Him through.

In these confusing ‘Rona times however, everybody is looking for a bit of grounding, a safety blanket in the wake of our current reality, and I seem to have found God again. Without particularly looking or even meaning to, I found God in between the lines of Roddy Ricch lyrics – hear me out.

A few months ago, we discussed with a few young Nigerians about what drives the strengths or weaknesses in their faith and belief, exploring the different avenues to their decisions. As a generation, we don’t have the same religious foundation our parents and grandparents had, and we’re more open to finding different means outside of religious institutions to being grounded in a higher being. This is largely thanks to having grown up adapting to different cultural advances, with access to more information than older generations did, which makes us more open-minded and willing to challenge ‘the way it has always been’.

The ‘Rona has brought about a time of heightened feelings, everybody is living in fear and anxiety about the world as we know it changing. Everything is slowing down and as a result, I’m not just playing music in the background to drown out the blaring horns as I drive in traffic, or when I need to focus on work and silence the thoughts in my overactive mind. I’m actually listening, and the presence of prayer is something that has stood out to me in most things I hear. From reflective hip-hop to danceable afropop, artists are turning to God in times of temptation and turmoil, using their songs to either request for provision and forgiveness or as a means to give praise and thanks.

DMX is one artist who has never shied away from his proximity to God, even through his most troubling times. Outside of his music, he’s been actively evangelising in churches, on the streets, and most recently through Instagram Live. A few weeks ago, he spent a few minutes preaching messages from a bible passage, asking viewers to join him in a prayer to accept Jesus as your Lord and saviour. Every X project has had a gospel message in at least one song, and if we go all the way back to his debut album, ‘Its Dark & Hell Is Hot’, we see him presenting himself humbly to the Lord on “Prayer”. In this spoken-word piece, DMX is questioning his pain and asking God whether he was born to lose or is being taught a lesson, and this is something most people in pain –whether physical or emotional – can relate to.

In the same breath, when you listen to an artist like Bella Shmurda’s debut album ‘High Tension’, on the intro track “Ginger Me”, he’s presenting a similar sentiment, calling upon a higher being to comfort him through his confusion and tell him everything is going to be fine. The album’s lead single “Omnipotent” is also a loud cry for God’s protection, where chants “sheybi iwo lo’n sho mi?” (I know you’re looking over me) on the hook. From two completely different worlds, what ties these two artists together is the music and their pain, which they illustrate for listeners to interpret in their own way.

Outside of songs that are quite clearly aimed at praising God, sometimes one can recognise little details that feel like it’s God talking directly to you. Earlier on, I mentioned that I found God in between the lines of Roddy Ricch lyrics and I wasn’t joking. Somewhere between his “Prayers To The Trap God”, him speaking about his penthouse with a bird’s view through “God’s Eyes” and the absolutely perfect incorporation of a church choir on “War Baby”,  I became envious of the faith he had in God through the perilous times he raps about in his debut album, ‘Please Excuse Me For Being Antisocial’.

I had been listening since the album dropped in December, however, all this quiet time made the music stand out even more, and it was almost as though I was hearing the songs for the first time. Perhaps it was the fact that I was able to relate to how unsettled he seemed to be – even though his reality very different to mine, or that I was just not paying attention to the lyrics before. Regardless, in the same way Roddy needed God, I found that I did as well.

When Skepta, Chip & Young Adz dropped ‘Insomnia’ last month, one song that stuck out the most was “Traumatized” where they detail all the pain they harbour from the trauma of their past lives. Chip ends the hard-hitting song about drug dealing, loss and gang activity with a little prayer he says at night for God to help him beat his addictions, and alleviate his post-traumatic stress.

Future’s “Trap Niggas” starts off saying “show us the way, and if you can’t show us the way, then forgive us for being lost”. On the chorus which became a chant that year, he personifies his gun as God’s protection and also takes the abundance present in the bleak situations they live in to mean God’s blessings. Similarly, on “Oluwa Lo Ni”, Wizkid is convinced that him amassing all the wealth and success he has, given that he’s coming from “one jeans, one shirt, and that same shoe” is only by God’s grace.

When I’m feeling a bit unsure of myself, I play “Keys To The Kingdom” which feels to me like God reminding me who I am. Tiwa Savage’s soft vocals telling me that I have to face my past to grow from it, and Mr Eazi telling me I’m ‘the king inna the kingdom’ pump me with the fuel I need to keep going even when I don’t feel like it. This is exactly what I imagine the power of prayer is, and it’s interesting to have found it through music.

Afropop has always managed to incorporate messages to God without being preachy and in-your-face about it, and you’d be hardpressed to find an artist who hasn’t dedicated at least a few songs to thank God for how far they’ve come. When you listen to a song like 2Baba’s “Thank You Lord” or Tiwa Savage’s “If I Start To Talk”, you feel the presence of God.

The fact that I seemed to feel God in these secular songs, gave me more faith in the fact that there is a God, despite the things that made me sceptical in the past. Through music, I found a different approach to seeking God out, in a way the church and organised religion never managed to my whole life.

There has always been a strong connection between music and the belief in a divine power, and God’s presence shouldn’t be limited to where he ‘ought to be’. The fact that artists like Kanye West have built up even more success after turning to God, in the same breath that Sinach, a bonafide gospel singer, broke barriers by being the first black person to break a record on Billboard USA should mean something.

Prayer is a humbling opportunity to set our struggles at the foot of a higher being, and the entire world would agree that we need to now more than ever. It shouldn’t have a particular shape or form, because, the pain you’re looking to alleviate doesn’t take any particular shape or form either. As far as I know, God is everywhere, and He’ll come and find you wherever you are, even if it’s through your speakers.

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Damilola is the HBIC around here. Don’t tweet at her @damdamxx


ICYMI: We spoke to a few Nigerians about how they’re coping during Ramadan in lockdown 

Gems: A list of the best songs released this week

Presenting our first ever Gems, a nod to the most exciting releases from the week. Every Saturday, The NATIVE will put out a list detailing the best and most enjoyable songs released during the week. With the scope widening and music dropping at an immeasurable pace, it’s easy to miss out on a lot of new drops, so we’ve decided to help out, by collating a list of the best hip-hop, pop, r&b song from all over the continent. Our main goal with this list is to make finding great music of the moment easier for you. 

Odunsi (The Engine) & Maison 2500 – “wicked, sexy”

For our chosen Rap Song Of The Week, Odunsi & Maison make the perfect pairing on the long-awaited “wicked, sexy”. While the mosh-inducing track benefits from Odunsi’s groovy and charismatic beat demands aggressive head bops coupled with Maison’s smooth delivery, the most exciting element of the song Odunsi’s phenomenal verse.

Odunsi’s catalogue is filled with deeply introspective songs, which give anyone listening a good idea of who he is as a person. Every so often, he’ll strip back the vulnerability to chuck his middle finger up to anyone who gives him grief for being himself, much like he did on “alte cruise”. Sporting a sassy and self-assured cadence, Odunsi’s verse manages to include both these elements, by telling us exactly where he’s at in life and what he wants for himself moving forward. ‘I ain’t playing games, I’ve been playing too long/Niggas Worried ‘Bout Me, Worried ‘Bout The Wrong Things”, he raps to drive this message home very clearly and make a great case for one of the hardest lines we’ve heard all year.

dndsection – “Darling”

The last time we heard from dndsection with “Bestie”, we saw him in full savage mode where he declares that if a girl doesn’t want him, he’ll move to her best friend. He seems to have flipped the script and with his new song “Darling”, where he’s teamed up with Chrystel for a romantic confessional and promises a lover heaven and earth.

Against a syncopated beat, which switches smoothly between mid to up-tempo to suit both artists’ flows, dnd and Chrystel set their intentions for each other very clearly. Where Simi & Ladipoe’s “Know You” presents a tale of coy lovers, dnd & Chrystel go right in for the kill, with amorous lyrics and bold declarations. While their synergy definitely makes the song what it is, dnd switching up his usual cutting edge rap for a more melodic tune shows off his range and is the star of the show.

KiDi x Adina Thembi – “One Man”

From the gently powerful combination of Odunsi (the Engine) and Tems to Ladipoe self-described isolation soundtrack with Simi, afropop has seen a few memorable male-female collaborations this year, and we can now add KiDi and Adina’s “One Man” to that list. Off KiDi’s excellent new EP, ‘Blue’, the song is a phenomenal showcase of synergy between the two Ghanaian singers, as they use interplay and occasional harmony collision to great effect.

“You are the woman that I need, I be the one man that you see, you set my heart on fire”, they sing on the delightful chorus, capturing the burning affection between two lovers committed to each other. Backed by a robust, mid-tempo folk groove, “One Man” is a stunning duet suited for wedding playlists and people in relationships looking for a song to personify what their partners mean to them.

Phlow x Tomi Owo – “Energy”

Phlow is redefining her perception of what it means to be a female rapper in Nigeria, and her new EP, ‘Marmalade’, is symbolic of this evolution. While the entire EP is a reset button of sorts, the final track, “Energy” is a clear statement track from the rapper. With all the personal turmoil and career bumps she’s had, Phlow is letting everyone know that she’s only interested in good vibes—nothing more, nothing less.

In a recent chat, Phlow admitted to the integral role Tomi Owo plays on “Energy”, saying that she made the song what it is. Tomi’s mellifluent vocals brings colour and a zen energy to the song, laying out the song’s premise with clarity and charm. Don’t sleep on Phlow’s raps, though. “Blessings in the rain coming down, so we set sail/give me room let me breath, I don’t like mess with that bad energy”, she raps with a confident aura, coasting over Alpha’s jazzy and bubbly production.

Davido ft Shizzi & Wale – “Won Le Ba”

Our Issue 002 cover star, Davido is currently on the victory lap he started in 2017, and he’s bringing all the trophies home. While we had to wait nearly 7 years after his debut for his sophomore album, his next album coming this July won’t be taking that long. Earlier this week, he gave us another taste of what to expect with a new Wale-assisted, Shizzi produced cut, primed for the dancefloor we can’t access right now.

Davido & Shizzi have shown great synergy since the beginning of Davido’s career, and with a mid-tempo mix of afropop and afrohouse, he lays the perfect bedding for Davido’s vocal delivery. In his usual fashion, he’s flexing about being cut from a different cloth, singing in Yoruba that he can’t be touched and that the small-minded won’t understand his success. Wale joins him also maintaining his usual form, wearing his love for Nigeria on his sleeve, as usual, throwing in the odd Yoruba word without sounding like he’s trying hard.

Odunsi ft Amaarae, DETO BLACK & Gigi Atlantis – “body count”

Immediately the song is played, “body count” arrests listeners with Gigi’s incredible hook against the bouncy beat – Odunsi’s only contribution to the song. A few months ago, we discussed how much we need the ultimate girl’s anthem to make a mark for the paradigm shift women in music are experiencing, and the indelible “body count” does this in more than one way.

Lyrically, each featured artist is operating outside of the space carved out for women in music, who are typically more encouraged to perform sexuality to be viewed rather than for themselves. From the hook to Amaarae and Deto’s incredibly well-written verses, the message is driven home with no confusion, with DETO stealing the show with her cadence, body and sex positive lyrics and general BDE. Uniting all the bad bitches all over social media from Tik Tok to Instagram, body count is more than a bouncy track, it’s also a moment for young African women.

Yinoluu – “Birthday” featuring Amaarae

Producers are an invaluable part of the music community, providing some of the best sounds from the continent at the moment. Since his stellar production on party-starting anthem “alte cruise” which a marker for the alte sub-culture at the time of its release, Yinoluu has proven his talent time and time again. 

To start off the year, he has just released a new EP ‘Lost Files’ which he’s enlisted some of the most talented names in the game. Featuring Ghanaian neo-soul princess, Amaarae to Psycho YP, AYLO, Mafeni, Remy Baggins and Barelyanyhook, the project housed many great songs, with one of the standouts being the Amaarae-assisted “Birthday”.  

Amaarae has always embraced and presented sexuality in her music, opening up more honest conversations for young African women experiencing the same feelings. Over heavy chords and hazy production, her bedroom-pop drawl draws listeners in, with which she delivers sensual lyrics saying: ‘You make me feel like it’s my birthday/You know I want you like in the worst way’.  

As emphasised by Jeremih back in ’09 and Rihanna soon after, the song is another addition to the notion of ‘birthday’s’ being a definite day for some action. 

Lady Donli ft. Darko Vibes “Wonda Wonda”

Romance has always been a mainstay in contemporary afropop, with artists everywhere using the universal language of love to connect with fans and followers, who have probably also experienced the highs and lows of dating and relationships. The minister of ‘Enjoy Your Life’ has never shied away from expressing her romantic inclinations in her music, and she has continued with a twist on her latest drop.

On “Wonda Wonda”, Lady Donli is subverting these themes of romance, and delivering a groovy anti-love anthem featuring La Meme Gang’s Darkovibes. Over a groovy highlife-inspired beat laced with afropop drums and smooth sounding percussions, Lady Donli sings about needing distance from love interests, which will definitely feel familiar to anyone who has taken some time in isolation to get rid of a stale relationship.

‘For this your matter, causing too much wahala’ she sings over the song’s infectious hook admonishing all the potential suitors and turning down their advances as subtly as she can. Darkovibes joins her on the song with catchy adlibs that always seem to land at exactly the right spot. Rather than flex his familiar rapping skills, the Ghana-based artist opts for more smooth sounding melodies, putting on his best lover boy persona.

Featured Image Credits: Instagram/

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Words by: Tami Makinde & Dennis Ade-Peters 


ICYMI: A list of 8 essential projects released this week

Meet Phlow, the confident rapper who is redefining her artistic perception

Every time an artist dares to evolve, it’s a way of rebelling against being boxed in by their previous work. Think Kanye when he dropped the auto-tune-heavy ‘808 & Heartbreaks’ after going on one of the greatest three-album runs in hip-hop history, or Santi, who transformed from a potential rap messiah into an artist who personifies the rebelliousness of the post-genre era. Today we have Phlow, who is in the midst of her own evolution, purposefully pushing past the initial perception of her artistry.

Introduced to Nigerian hip-hop circles through her affiliation with Str8buttah, a production company predominantly known for affiliations with hard-nosed, battle-tested lyricists, Phlow immediately garnered attention as ‘the female rapper who could hang with her male colleagues.’

Even though this is engendered by rap’s masculine and sexist tropes, this sort of treatment is deemed as high praise amongst many rap fans, since it means they have an artist to project their ideal image of what a woman rapping should sound like. In truth, Phlow is a remarkable wordsmith—her best work conjures the image of hot knife cutting through butter—but that ability created a rigid boundary around the music she was expected to make. Well, until now.

‘Marmalade’, Phlow’s latest EP, is more vibrant than anything she’s ever released, and much like its cover, it’s quite the colourful and impressionistic affair. The 6-track project is the work of an artist who is reclaiming her autonomy without abandoning her roots. At the core, ‘Marmalade’ is a rap project, however, what brings it together the most, are Phlow’s confident persona, improved songwriting helmed by big, bold and memorable hooks, as well as modish and infectious beats to match.

The EP was entirely produced and engineered by fellow rapper and all-round polymath, Alpha Ojini, and this collaboration allowed Phlow to be more spontaneous and radical in her approach to making the songs. She lets me in on their creative process saying: “Those were very interactive sessions, where we’d both contribute and bounce ideas back-and-forth, but 90% of the project was written and recorded on the same day, with no retakes”. 

In addition to Alpha, the EP also features Psycho YP, Blaqbonez and Tomi Owo, with each artist acting as great co-conspirators without obscuring the fact that Phlow is the main attraction here. As a reset button, ‘Marmalade’ isn’t necessarily a grand arrival for Phlow, but it’s good indication that she’s on her way, constantly working on herself and barrelling forward through preconceived notions and personal losses.

Our conversation with Phlow has been lightly edited for clarity.

NATIVE: How’ve you been holding up through the lockdown?

I’ve been on self-lockdown before the lockdown even happened, so I haven’t really left my house in like over a month.

How comfortable did you feel about rolling out a new project during this period?

I actually started working on the project last year, and the plan was to release it earlier, but a couple of things happened that laid me down for a couple of months. The funny thing about this lockdown is that I sort of feel like everyone came to meet me where I was emotionally. I’d been shut-down since like last November after I lost my dad, and it pretty much took the entire world shutting down as well to sort of revive me.-////////////I know that sounds conceited, but that’s what gave me the zeal to drop the project.

Let’s go back a bit. Did you feel any sense of expectation after your debut EP in 2016 with Str8buttah?

2016 was actually really nice for me. Right in the middle of dropping that project (‘Mind, Body & Phlow), Hennessy was doing the VS Class competition, I was in the same year as Blaqbonez and we both won that season. I didn’t really feel the expectation then, I was sort of in a bubble and just working on music I liked, hoping that more and more people would vibe to it. After that EP, I still dropped three more projects that are super-personal, which was pretty much just ripping pages from my journal and recording in the studio. The pressure didn’t really get to me until the end of 2018, that’s when I was like, ‘there has to be a shift of some sort’. I was still making music—I never stopped—but I was trying to level up, be more relatable in a sense.

What role did being looked at as the ‘pure lyricist’ play in your attempts to level up?

I feel like that perception can be very limiting. For the first couple of years, it was kinda nice, like, ‘okay, I’m the rappity rap lady’ and people expect me to just do that. Then it started to feel like a box for me. I love rap, don’t get me wrong, but I don’t listen to rap as often as you might think—I love other genres. Being boxed into ‘real hip-hop’ and boom-bap isn’t the full picture — that sound just kinda happened. I tend to cling onto whatever appeals to me at every moment and working with Teckzilla (Str8buttah head), who’s amazing with that boom-bap sound helped with that. I’ve been shaking it up, anyway, just finding new things to do so I don’t get boxed in.

‘Marmalade’ sounds notably different from your previous releases. Was that an intentional shift?

Yeah, that was a conscious decision I made. I had already started to talk to Alpha [Ojini] before we got into the studio, we’d already had a couple conversations and I told him I was trying to work on something unexpected. I loved Alpha’s last project, ‘Chvmeleon’ it was sick, and Blaqbonez’s ‘Bad Boy Blaq’ was really sick too, so it just kinda made sense that he was the right person to work with since he was the mastermind behind those projects, and he was game immediately.

During that period too, I was also working on a project with Teckzilla—which I’m still hoping to drop soon—that still sounds a bit like me, but it’s different from what me and Teck usually put out. So, I was already conscious of still having the space to release the music people who know of me are familiar with, while also trying to shock people as well with this specific project.

I noticed you released this project independently. Are still with Str8buttah?

Definitely, Str8buttah is still a very big part of Phlow—they’re the reason Phlow is here in the first place. The last four projects released have been released with Str8buttah, but ‘Marmalade’ was strictly indie. The thing about Str8buttah is, it’s a production company and not a label, so all my previous projects were in collaboration with Str8buttah.

What was the dynamic like, working with Alpha?

Making this project was one of the most challenging and interesting things ever. What would happen is, I would drive over to Alpha’s studio with a manual car that I’d just learnt how to drive—I literally had to always remember how to shift gears along the expressway. There was some drama involved with putting the project together, but the way we came up with songs was, I’d get to Alpha’s spot, he’d ask what vibe I wanted to go with, come up with the beat right there, and I would write on the spot. If you listen closely, you can hear him on the background of some of the songs as well.

Those were very interactive sessions, where we’d both contribute and bounce ideas back-and-forth, but 90% of the project was written and recorded on the same day, with no retakes. Then he’d work on them and send me the mixes to the songs. For example, a song like “Cheque” which a lot of listeners really like, we didn’t spend that long, I wrote on the spot and recorded. Everything was very on-the-spot.

From the outside looking in, this project feels like you hit the reset button. Do you feel that way at all?

Yeah, in a sense. I’m hitting the reset button, but my roots are still my roots in the end. Now, I’m more willing and confident to get on different types of beat, because even before the project dropped, I’d already started Freestyle Friday messing around with different beats. This project has sort of given me a big nudge, so definitely, it’s kind of a reset but I’m still going to stay true to my roots.

My favourite song on the EP is “Energy”, and it features Tomi Owo’s beautiful voice. How did you connect for that song?

I knew her through Alpha’s debut album [‘Half Price’], I knew she was a really really talented singer and artist. “Energy” was the last song we recorded, that was the only beat I found that Alpha didn’t make from scratch that I really liked. I recorded both verses and no hook, and we were looking for what to do and who to add. I know I sent it to a couple of other singers, but then Alpha was like, ‘yo, I know Tomi Owo’, and he felt like she was going to come up with something insane. To be honest, she made that song what it is. She was only supposed to do a hook but she added a verse as well, which was very sick. I think that’s my favourite song as well on the project.

There aren’t too many female rap artists in Nigeria. Do you sometimes feel any pressure to represent women in a male-dominated space.

I mean, whether I like it or not, I’m representing my gender in this music industry. I think about that a lot, and I also think about how women need to work together even more. When we band together, people will have to take us more seriously than they are now, instead of pitting us against each other. They always do that, though—look at Wizkid vs Davido—but working together and pushing each other up is the best way to get over all that.

Listen to ‘Marmalade’ here.

Featured Image Credits: Instagram/phlowetry

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Dennis is not an interesting person. Tweet Your Favourite Playboi Carti Songs at him @dennisadepeter


ICYMI: NAMIBIAN RAPPER LIONESS IS CURRENTLY UNDERGOING A FULL CIRCLE MOMENT

Rap Song of the Week: Odunsi (the Engine) & Maison2500 make a “wicked, sexy!” pair

Expectations have the power to ruin experiencing music, and when a song comes with pre-existing hype, there’s pressure not just for it to be a good song—it also has to slap appropriately. Odunsi’s “wicked, sexy!” faced the same level of expectations after being premiered at Santi’s first-ever headlining show in Lagos last December, and without mincing words, it absolutely slaps.

Much like the other songs on Odunsi’s new EP, ‘Everything You Heard is True’, “wicked, sexy!” commands you put it on repeat, by simply being gloriously catchy and charismatic. The self-produced beat which demands some movement from the listener finds the middle ground between haunting and baroque, with droning strings and a snare pattern which come together nicely for a zero-gravity groove. Arguably one of the most inventive rappers around, Maison2500 skates in customary fashion, creating a vivid portrayal of his rockstar lifestyle where past flings aren’t guaranteed a text back even if they miss him.

https://www.instagram.com/p/CAL1HfVB2-5/

The most surprising and awe-inspiring element of “wicked, sexy!”, however, is Odunsi’s phenomenal verse. Sporting a sassy and self-assured cadence, Odunsi approaches his raps with an impenetrable edge, and we’re not sure there will be too many lines as instantly striking as, “niggas worried ‘bout me, worried ‘bout the wrong things”, in all of rap music this year. Even when he veers towards hedonism, he manages to stay politically correct without sounding like a purity parody, which is basically the stuff of unicorns where rap songs are concerned.

Putting Odunsi’s verse in the context of what “wicked, sexy!” represented before its arrival, it feels even more sublime when you realise that he lives up to the song’s myth by flouting it with a pointed approach. Every line and melody-tinged trick is essential, culminating into the strongest lifestyle statement he’s made since “Alte Cruise”. His performance is a new apex which he’s been working his way up to since putting up an impressive showcase on Psycho YP’s “To the Max”.

Since the smash success of Mayorkun’s Grime-influenced “Geng”, there’s been a conversation about singers making rap (or rap adjacent) bangers and what it means in a space where artists who primarily identify as rappers struggle for hits. In its own way, “wicked, sexy!” as a good contender for club anthem of the year —’rona permitting—reinforces the non-exclusivity of rapping, because all that truly matters is excellence.

Sure, “wicked, sexy!” is what you’d describe as a jam-and-then-some, but no matter which way you put it, the song also features one of the best rap verses we’ve heard this year.

Listen to “wicked, sexy!” here.

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Dennis is not an interesting person. Tweet Your Favourite Playboi Carti Songs at him @dennisadepeter


ICYMI: SHOW DEM CAMP TAKE A WELL-EARNED VICTORY LAP ON “THAT YEAR”

Songs of the Day: New music from WurlD, Wale, Davido, Lady Donli, Darkovibes & more

Today, one could very easily argue that the Nigerian musical landscape is more liberated from the audience’s expectations than it’s ever been, and artists now have the room to re-imagine genres to fit their own personal expressions. This allows for an expansive range of new music from many different artists, which can become overwhelming, so we’ve decided to help out by sorting through new songs from across all the sub-genres around the continent to highlight all the new releases you absolutely Need to hear.

Earlier in the week, we brought you the mythical banger from Odunsi (the Engine) and Maison2500, a new song from one-half of R2bess, Mugeez, a Davido-assisted club-ready cut, Skales’ link up with Akon, and more. To start off the weekend, we have a new collaboration from Davido, Shizzi, and Wale. There’s also new music from Teni, Wurld, Lady Donli, Dami Oniru, Teffy, GJtheCaesar, Ayüü, and more. Dig in, and you’re welcome.

Shizzi, Davido & Wale – “Won Le Ba”

Shizzi has just released his debut single of the year, “Won Le Ba”, a self-produced bop which he enlists Davido and Wale for. The upbeat afropop number is a fusion of groovy percussions and pounding drums creating the perfect backdrop for this self-assured romantic cut. “Won Le Ba” roughly translates as you can’t keep up and Davido and Wale hone in this message with their boastful verses. ‘Y’all make noise but you don’t make ‘nough’ Wale raps on the song’s second verse, as both artists make fun of their competition and boast about the attention they receive from beautiful women.

Orezi – “Your Body” featuring Teni

Orezi is setting the pace for his upcoming album due in July with his latest single, “Your Body” featuring Teni. The sensual song celebrates women in all their greatness and the accompanying music video which is set at an outdoor party, shows how the new track is primed for the summertime–if we ever get one (yes I’m talking to you Miss ‘rona). Teni joins Orezzi to address a potential lover, ‘Hello my baby, how are you doing/I don dey wait you’ both artists sing on the hook against the groovy beat clearly geared towards the dancefloor.

WurlD – “National Anthem (Growing Wings)”

WurlD has just released his new EP ‘AFROSOUL’ a 7-track cut filled with soulful fusions where he unabashedly bares his soul to anyone who’s listening. On the EP’s opener “National Anthem (Growing Wings)”, WurlD delivers a deeply introspective track, where he sends a message of encouragement to fellow Nigerians, telling them we’ll get through the storms. ‘Dem go try but they can’t divide us/Dem throw stones but it never go touch us’ he sings, determined to inspire others who listen to the song to strengthen their resolve while also delivering a catchy number that we can still groove to.

Maison2500 – “Dirty Fanta” featuring Odunsi the Engine

Last month Maison2500 released a new project ‘Turnpike’ which housed the catchy psychedelic number, “Dirty Fanta” featuring Odunsi The Engine. He’s just released the video for the standout track and it’s a family affair, filled with cameos from everyone in the rapper’s inner circle from DRB’s Teezee to DETO Black as Maison’s muse. He’s joined by Odunsi for a psychedelic trip, where they both spits bars about the fun party-filled lifestyle they live illustrated in the video.

 Lady Donli – “Wonda Wonda” featuring Darkovibes

Since releasing her stunning debut, ‘Enjoy Your Life’ last year, Lady Donli has been proactively delivering some fire collaborations from her “Cash Remix” with Davido to her appearance on DRB’s “Ma Pariwo”. She’s been teasing a new single with Darkovibes for a while, and now she’s finally released it. Produced by Kuvie, the groovy afropop number sees our favourite Cash Mummy returning to familiar retro-inspired African sounds, and she pleads with potential love interests to leave her alone, because she’s not in the headspace for love.

Dami Oniru – “Nowhere to Run”

Earlier in the week, we spoke to Dami Oniru about her life while she’s isolation with her family, and she let us in on her new release “Nowhere to Run”. The song was actually an original submission for Beyoncé’s Lion King: The Gift, and has now released it to send her fans an encouraging message whilst we’re all stuck indoors. ‘Nowhere to run to, nowhere to hide/I’ve got no time for tears, only space for greatness here’ she sings, reflecting what many of us may be facing at the moment with having to stay indoors as the world battles with the ongoing ‘rona pandemic.

Speaking to the NATIVE, Dami Oniru shared:

The song is about forgetting who you are at some point, and eventually working through things and rediscovering your power and your strength in your weakness and just remembering that whatever the situation you are going to get through it. It’s inspired by Lion King, and I think the message in the song is really powerful so I thought no better time than now to spread the positivity.

Teffy – “Gidi Bumper”

Teffy is back with a new catchy single “Bumper”, his first release since ‘Melody King 2’ earlier this year. “Gidi Bumper” is a catchy afropop number with catchy drums and smooth melodies produced by MakBlaze. Teffy starts off the song saying ‘many people gonna use this for healing’ as he spends the rest of the song trying to soothe listeners, recognising the unprecedented times we’re all living in. The song clearly aims to give listeners something to keep them happy and take their minds of these times.

GJtheCaesar – “Gyrate” featuring Ayüü

Abuja-based artist, GJtheCaesar has just released the first single of the year “Gyrate” featuring Ayüü, a truly enjoyable number to wind down with this weekend. Both artists trade verses about the elated feeling they get from dealing with their love interests, and how the reciprocated love makes them want to sing and dance. ‘When I get that feeling/Girl I know you feel it’ sings GJtheCaesar over the song’s hook before being joined by Ayüü on the second verse who raps about getting that sensual feeling to make love.

Featured image credits/instagram/TheGuardian


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