JoeyB’s “La Familia” is a contender for hardest African rap song of the year

An integral part of the ongoing verve in the Ghanaian rap scene is an apparent willingness to collaborate. Joey B, Kwesi Arthur and Sarkodie may have broken out in different eras, but on their new collaboration, “La Familia”, they stand shoulder-to-shoulder in confidently declaring their acclaim. Over a frenzied oriental guitar riff and thumping bass, each rapper unleashes an imposing slew of bruising raps, revelling in their come-up and shadowboxing naysayers.

The music video Joey B co-directs with Babs, under the pseudonym Darryl, acts a compelling visual companion piece, emphasizing the bravado at the core of the song. While the video is predominantly in black-and-white, the filter is tweaked for an alluring, nightmarish effect. Amidst the bizarre settings, Joey, Kwesi and Sarkodie sternly perform their verses, in the company of intimidating, macho men.

Watch the video for Joey B’s “La Familia” below.

Featured Image Credits: YouTube/Joey B

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ICYMI: SEE THE MUSIC VIDEO FOR BOJ’S “AWOLOWO” FEATURING KWESI ARTHUR, DARKO VIBES AND JOEY B

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