FROM THE DEPTHS OF THE UNDERGROUND, TO THE CORRIDORS OF THE MAINSTREAM, THE NATIVE DEFINITIVELY COVERS THE MUSIC, ART AND STYLE OF TOMORROW: TODAY.
Africa has been built on a foundation of censorship and conservatism firstly by the colonial powers, and then by authoritarian regimes from within.
Technology has gone a long way in the mission to eradicate this suppressive way of living. Africans have never had such a voice within their countries as they do now.
Walls are being broken down, the youth especially now have a vocal input in the shape of the country culturally, politically and economically. We make or break anything and everything.
The NATIVE aims to create a constant dialogue between the underground and the mainstream, thus reshaping the face of popular culture.
The NATIVE aims to IDENTIFY, ANALYSE AND CHAMPION the new culture.
A key component of the NATIVE as a cross-platform brand, is to bridge the ever-widening cultural gap between locals and the diaspora.
The NATIVE will be published 4 times a year, with each issue covering a unique theme.
The editorial content will focus on music, style, art and the communities in which they are nurtured.
The NATIVE will use in-depth interviews, investigative storytelling and intimate visuals to provide a novel take on the culture.