Despite striking mainstream gold with the lover-boy narrative for his “Like To Party” hit single, Burna Boy has spent most of his career operating in his more menacing psyche. Asides coming across as confrontational, his honest and often personalized songwriting can cost him some mainstream appeal. And though personalized messages make for more stimulating music, sometimes you just want lightweight music you can sing along to without much thought.
On his new single, “On the Low”, Burna Boy finds the sweet spot between the message and his lightweight sensibilities as he performs a romantic celebration of his love interest. Built around a guitar-led beat that Kel P produces fusing synth lines, percussion, mid-tempo drum riffs and horn samples, “On the Low” speaks on navigating intimate feelings in a relationship. Though he confesses his love through sweetly worded lyrics delivered in his soothing and melodic vocals, the chorus reminds his lover that he still has to be cautious; “On The Low”. And just to be extra convincing, he gives a charming interpolation of Magic System’s “1er Gaou” singing “I no Go Fall Your Hand, Never/ Say Na Me You Go Love Forever/ And my Khaki No Fit be Leather”.
The music video Meji Alabi directs for “On The Low” captures Burna Boy’s romantic sentiments, set around a series of transitioning poses, Burna sways with a muse who also performs some seductive dance moves to the beat.
You can watch the music video for “On the Low” below.
Featured Image Credits: YouTube/Burna Boy
You are meeting Debola at a strange time in his life. He wandered into a dream and lost his way back. Tweet at him @debola_abimbolu