10 African artists who are also music executives

The music business is a notoriously tricky industry. A lot of artistic minds have been unable to crack it, while musicians have sometimes struggled to make the best business decisions, leading to blow-back on the artists and an associative label, if there’s one. It then becomes twice as hard when a music executive happens to be a recording artist, one who’s still in the active years of their creativity.

However, a number of people have been able to crack the ice and extend the creativity of their careers onto other artists. In the contemporary African music scene, Olamide is the biggest example that comes to mind, using his YBNL label to break the likes of Adekunle Gold, Lil Kesh, Asake and Fireboy DML over the years. With each passing year and another breakout artist on his hands, the ‘Unruly’ artist has revealed himself as worthy of reverence, although he’s not the only figure in this conversation

To properly highlight the brilliant figures who are music executives while being artists themselves, the editorial team at NATIVE Mag compiled this encompassing list. Spanning the breadth of the continent, from Nigeria to Tanzania and South Africa, we’ve put forward an esteemed cast of these hybrid personalities, celebrating them but also recognising the joyful moments they’ve given to listeners through the largesse of their heart and the brilliance of their minds.

DJ Maphorisa

In the South African music scene, DJ Maphorisa is an important and respected figure. He embodies diverse roles—singer, record producer, DJ and songwriter—as a music maker working across genres but with a solid influence in house music and Amapiano. His catalogue of hit tracks features impressive acts in both the South African and African music spaces, including Black Coffee, Kwesta, Uhuru, Major Lazer, Mafikizolo, Wizkid and Runtown, among others. After leaving Kalawa Jazmee Records, the label co-founded by Oskido, another influential name in South African music, DJ Maphorisa floated his label, first named Blaqboy Music and now known as New Money Gang Records.

As a label owner, DJ Maphorisa has continuously nurtured South African music talents, offering a steady stream of opportunities for those artists and their fans to connect. The label has witnessed the entrance and exit of talents such as Tyler ICU, Sha Sha, Daliwonga, Lucasraps, Bontle Smith and MaWhoo, among others. The healthy presence of female artists on the label, in a notoriously male-dominated African music scene, lends credence to DJ Maphorisa’s drive to support talents. These artists have made an impact with their music, in turn furthering DJ Maphorisa’s legacy as a leading light in South African music.

Don Jazzy

You can’t delve into the rich history of Nigerian pop music without mentioning Don Jazzy. The mid-2000s were knockout years stacked with countless hits, many of which Don Jazzy lent his vocals and expansive knowledge of production. He had already attained icon status when he founded Mavin Records in 2012, birthing some of the biggest stars the scene has ever seen. Don Jazzy led the first class of stars, comprising Wande Coal, Tiwa Savage, D’Prince and Dr Sid. Years down the line his influence has only increased and the label powerhouse introduced an even wider range of artists.

Don Jazzy’s mastery of the mainstream music market, home and abroad only further established his maestro status as he struck out with endless pools of creative vision. That being said, he’s hacked the system but even that well-trained eye for talent in the past couldn’t have prepared us for the astronomical success his latest class of stars are currently experiencing. In one corner, LADIPOE is broadening the reach of Nigeria’s rap scene with memorable blends of Nigerian Pop  and on the other side, Johnny Drille’s sonorous vocals are soundtracking some of the greatest R&B meets Folk records of our time. Beyond home base, Ayra Starr and Rema have achieved admirable feats as they trot the globe with only a few extended plays and two full-length albums between them.

With other notable mentions like Crayon, Magixx, Boy Spyce, Bayanni and the recently signed Lifesize Teddy, Don Jazzy continues to be incredibly influential, consistently shaping the image of an African powerhouse through expansion and peerless longevity.

Diamond Platnumz

WCB Wasafi is one of the biggest employers in the East African music space. Founded by Tanzanian superstar Diamond Platnumz, its roster doesn’t only include musicians but producers, artist managers, dancers and photographers. Having ascended an unparalleled level of relevance in the Tanzanian music scene prior to the 2010s and crossed over to continental ubiquity with the Davido-featuring “Number One,” the artist has been strengthening the pillars of his empire, parlaying his wealth and connections into cornerstones for other artists to spring forth, and to his credit few have left controversially.

Harmonize and Rayvanny are two big artists who’ve passed through the Wasafi label, their stylistic similarities to Diamond seldom hindering their chances of breaking out. Both artists were branded distinctly, and that has been a defining trait in the presentation of Zuchu, Mbosso, Lava Lava and Queen Darleen, all four being current signees to the label. The first two are household names, and the rest aren’t so far off. Through his own outlandish branding and impeccable sonic choices, Diamond Platnumz has always been a fine businessman but it’s something special to extend that grace to such a wide range of artists, while still being active himself.

Teezee

NATIVE Records hasn’t been around for more than a year and it’s already one of the most influential labels around. A large chunk of its success can be attributed to Teezee, its founder who is also one of the co-founders of Native Networks. Through its affiliation with Def Jam Recordings, the music executive has spearheaded the domination of Odumodublvck, who’s unarguably been one of the revelations of the year. Teezee is never far away from Odumodu, in shows or business meetings, guiding the hands of the maverick artist so each move is deliberate and fitting.

English Premier League side Arsenal FC using the rapper’s “DECLAN RICE” hit to announce the former West Ham captain is just one of the several instances where Teezee has struck gold with his moves, which should come as no surprise really, considering he’s also an artist. He’s not just any artist too—he’s a part of DRB Lasgidi, the supergroup which influenced the West African alternative movement with their music and branding, starting from the late 2000s. He’s coloured the visual presentation of ODUMODUBLVCK with eccentric touches, imbibing communal ethos onto his stagecraft and other aspects of his artistry. Considering that Teezee has scored a masterstroke with his first signing, there’s no telling how excellently the next era for NATIVE Records would come off.

DBN Gogo

DBN Gogo makes her own rules. It’s an observation that’s easy to discern from her career thus far, whether that’s DJing with a constant aura of freedom or irreverently dismissing conversations about being privileged or curating bangers that range from lilting to thumping. As part of her influence in improving female inclusion in South Africa’s male-dominated Dance scene, DBN Gogo heads her own record label—no mean feat in a space where women have to hijack their respect.

In partnership with UMG Africa, Gogo founded Zikode records as an avenue to upscale her already fledgling career and give a platform to less known talent she believes in. Just over a year since its launch, Zikode Records is blooming. “Bambelela,” her debut single under the label, was an immediate hit and her November 2022 debut album, ‘What’s Real’, is a cohesive body of work that strengthened her curatorial cred and also introduced Stixx, Nvcho, EltonK, DJ Stopper, and Unlimited Soul as the mix of vocalists and DJ/producers on Zikode Records.

In March, the crew dropped ‘ZIKODE PRSNTZ’, an 8-track compilation project that highlights the potential for Zikode Records to become a powerhouse label in Amapiano and South African Dance in general. It would definitely be interesting to see a couple of women join the roster in the near future, but for now DBN Gogo is clearly just following her rules and eclipsing boundaries.

Davido

With a decade-long run, Davido is undoubtedly one of the biggest exports of Afropop in our time. His timeless classics and instantly recognisable vocals have successfully spearheaded the domination of the domineering genre on a larger scale, earning him a slew of international co-signs and cross-continental bestsellers. This weighty influence however, only motivates the Afropop veteran to give back to the community that enabled his bottomless reach via his record label, Davido Music World (DMW).

Since his 2018 Headies Awards speech, where he delivered the symbolic words “We rise by lifting others,” surrounded by a slew of  mentees, Davido has relentlessly expanded on this ethos. In the early years of DMW’s establishment in 2016, Davido sprung a slew of talented acts on the booming scene armed with solo and collaborative hits. Think DJ/Producer E-Cool, street rap luminary Idowest, versatile rapper/singer Dremo, or his biggest protege yet, Mayorkun, to name a few. After two genre-defying albums and chart-topping singles, Mayorkun has continued to deliver bangers, even after parting ways with the label.

The announcement of Davido’s fourth studio album arrived with the introduction of DMW 2.0, ushering in two effervescent talents ready to steal the spotlight under the tutelage of the popstar. From their performances on the highly anticipated album, ‘Timeless’, it became clearer that Logos Olori and Morravey held a promise of capitalising on the launchpad provided by their mentor. Given Davido’s evergreen touch and stronghold on the industry, the pair couldn’t have asked for a better mentor to position them for global triumph.

D’Prince

Depending on who you ask, D’Prince still had a lot to offer as an artist. When he receded from the ubiquity of the mainstream, the years weren’t that far away from hits like “Take Banana” and “Oga Titus,” revealing his yet-potent grasp on the language of popular culture, but alas D’Prince had other plans. He wasn’t going to be an average player in a good team when he could be the coach of a great one, and so he took the second option.

When Rema was signed onto Mavin Records, it was D’Prince who took his hand. Actually, the Benin-born youngster was signed onto Prince’s Jonzing World, which had a subsidiary-esque arrangement with Don Jazzy’s outfit, a relationship smoothened by familial ties between both execs. A freestyle had portended the initial link-up, and from there D’Prince, along with the Mavin academy, chiselled Rema into a bonafide superstar, possessing everything he needed to shine in the modern market. Ruger came not too long after, and his Dancehall influences overtly inspired his confidence and swag, but if a thread was strung through both artists, the brazen appeal of D’Prince emerges as an inspiration. Being an artist who knew how to juggle sensual tease and social commentary, he’s the best mentor both artists could ask for.

Naira Marley

When “Issa Goal” hit our airwaves in 2018, not only did it deliver one of the most memorable records of that year, it also marked the introduction of an unapologetically raw and imperious character into Street Pop. Naira Marley quickly summoned a vivacious cult following with raging fans ready to rally behind the superstar to the ends of the earth. For those that weren’t quite onboard the Marlian train, his hypnotic tracks and captivating, high-spirited personality did a great job at convincing audiences of his outstanding influence. With his hands woven deep into the fabric of Street Pop, he took a fresh talent under his wing with the aid of his 2019-established label, Marlian Music.

Zinoleesky appeared hot on the scene with an admirable hunger to win, and a sheer mastery and understanding of the market on the Afro-House number, “Kilofeshe.” He crooned a braggadocious manifestation turned reality as the bar, “I’m trending, I don’t know why,” bolstered him and the label to unimaginable heights. He went on to cement his reign with increasingly notable contributions to the textural and sonic soundscape of Street Pop, invigorated by the genre’s grand master. Barely half a decade since its inception, Naira continues to use his core establishment to dig deeper into the streets to fish out note-worthy acts like Vusic, Fabian Blu and CBlack to fling the ropes of the genre beyond its borders.

Mr Eazi

It’s irrefutable now: Mr Eazi helped significantly reupholster the sound of urban West African music. Banku Music, the signature style of buttery, highlife-indented jams, is undoubtedly the bridge to a significant portion of  what is widely referred to as Afrobeats. These days, Eazi’s music might not induce the same level of mania that it did during his 2016/2017 run, he’s definitely grown into one of the most successful figures in African music, through the boutique Label Services imprint, emPawa Africa.

In 2019, the company provided 100 rising artists with funding for new music videos, announcing itself as a space to help talented artists grow. That same year, Joeboy emerged as a fully-formed hit-maker, becoming the emPawa’s biggest success story yet. The label is also home to Ghanaian dancehall singer J. Derobie, while supporting a countless number of releases from artists all across Africa. In a reflection of how Mr Eazi has moved throughout his entire career, emPawa is a pan-African endeavour operating on global standards. It’s far from an altruistic business but the company is clearly artist-inclined, taking cues from its founder who’s made a habit out of deciding his own fate without fear.

Olamide

Olamide’s entry into the music space in 2010 was facilitated by Coded Tunez, the record label owned by singer and beatmaker ID Cabasa. From the streets of Bariga, a promising Olamide carried his dreams of stardom with raps brewed from tough-life confidence and mastery. After finding his breakthrough, he founded his music label YBNL Nation, swiftly prioritising a personal touch for his budding career. More than a decade later, YBNL Nation, just like Coded Tunes that had 9ice, 2Shotz, Reminisce and Lord of Ajasa, among others, hasn’t only catered to Olamide’s career but has been instrumental in the discovery and development of numerous music talents.

Lil Kesh, Viktoh and Adekunle Gold, in addition to the music producers Pheelz and Young John, were the first set of artists on the roster of YBNL Nation. Both Lil Kesh and Adekunle Gold—different in style but similar in their originality for indigenous rhythms—became huge successes, winning hearts across Africa and the world. Pheelz and Young John were essential to the stories of both artists, as they honed their craft while still serving hits. The second set wasn’t as successful but Fireboy DML stood out. The artist was the label’s conduit to a changing music scene experiencing the ascendancy of new stars. Fireboy DML, under Olamide’s tutelage, made an instant impact with two well-received albums (the first is considered a classic).

YBNL Nation is in a new moment heralded by the genre-merging, Afro-centric world of Asake. The artist had a stunning rise in 2022 and within a year, he has become a force roaring through the charts around the globe. YBNL Nation’s partnership with EMPIRE (an American music and distribution label) has also allowed the label to reach new heights. Over time, it is clear Olamide’s proficiency as a curator of talent is undebatable. 


Written by Emmanuel Esomnofu, Nwanneamaka Igwe, Uzoma Ihejirika & Dennis Ade Peter.


ICYMI: UNDER: BEST NEW ARTISTS (JULY 2023)

Our First Impressions of Burna Boy’s ‘I Told Them…’

Last year, Burna Boy released ‘Love, Damini’ — a culmination of his impressive successes over the past decade, capped off by several Grammy nods, wins and chart-topping hits. The album, packed with classics and mainstream hits, perfectly encapsulated his essence and tumultuous journey thus far. As he basks in unfathomable levels of global success, Burna’s unrelenting confidence cannot go unnoticed as he reshapes the quality and range of sounds emanating from these parts. It is with this immutable poise he carries the crown of African Giant with a seventh studio album, ‘I Told Them…’

He long teased the 15-tracker, drawing us steps closer with “Sittin’ On Top Of The World” and “Big 7” after the completion of what was the biggest tour of his career. The arrival of ‘I Told Them…,’ however, comes with a sour taste in audiences’ mouths following an interview-stacked press tour including a sit down with Zane Lowe for Apple Music. As the name suggests, the album is a poignant boast of Burna’s achievements thus far and how against all odds, he is quite literally sitting on top of the world. 

The album’s collaborations ranging from Wu-Tang Clan to Seyi Vibez serve as a melting pot of Burna Boy’s endless pool of influence from world genres, particularly the deep cuts of Hip-Hop in the early 90s wrapped up by generic African instruments and embellishments. With the arrival of ‘I Told Them…,’ the NATIVE editorial team shared their initial thoughts on Burna’s braggadocious displays. Tap in! 

 

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FAVOURITE SONG

Nwanneamaka: “On Form” is my favourite song so far owing to its standout production on this project. Those conversational elements at the start infuse a certain degree of Burna’s personality and I am not mad at Burna’s effortless flow. However, my accolades have to go to producer P2J for his groovy, drum-led production. It easily plays into the eclectic atmosphere Burna has been constructing within his self-dubbed genre Afrofusion.

Daniel B: “Big 7″ undoubtedly stood out to me, thanks to its infectious hook and the exquisite instrumental sample derived from the Boechi-assisted track “Willemstad,” originally by the Dutch rap duo, Qlas & Blacka. Burna truly surpassed expectations with this song, and I think people will keep spinning the track for years to come.

Emmanuel: He might not like to hear it, but Burna Boy makes better love songs than combative ones. Even you might argue but then a song like “Tested, Approved & Trusted” comes up. Smooth vocals run assuredly over the mellow production, creating a warm feeling that mirrors the exhilaration of romance. Few songs this year have left such a strong impression, and when the time for individual promotion comes, I hope it’s on first-row consideration. 

STANDOUT PRODUCTION

Daniel B: It’s definitely “Thanks” for me. I’m a huge fan of West African percussion and its utilisation in this song was truly exceptional. It beautifully complemented the repetitive melody of the piano and effectively conveyed the core message of the song. Through this track, he distinctly showcases his prowess as an innovator in crafting Afropop.

Chigoziri: “Giza” is a fave and serves as a stand-out production. The way the song opens up with a mysterious flute and syncs up with the iconic log drums is truly impressive. Not to mention Seyi embodying the song. Everything comes together to form a masterpiece. 

Sien: It has to be “City Boy.” The song’s arrangement is marvellous. The thumping bass makes me want to stomp my feet every time it comes on.

BIGGEST POTENTIAL HIT

Uzoma: Seyi Vibez did irredeemable damage on “Giza.” It’s obvious that Burna Boy let him own the show and wisely so. Other than opening Seyi Vibez to a wider audience, “Giza” is a sure-fire banger. It’s destined to become a favourite on dance floors. The production. The flows. Everything is gold.

Daniel A: Amid the controversy leading up to the release of the album, there’s one thing that is sure. When it comes to music Burna Boy knows how to spin the hits. On ‘I Told Them…’  a couple of songs stand out with “Big 7” and “Giza” featuring Seyi Vibez already showing potential signs of becoming hits. 

Alex: I believe On Form” is going to be a hit. The track is groovy and the upbeat sound propels a listener to take to dancing and body gyrations. The message will resonate with Nigerians and the beat will make the song a go-to for fun. 

BEST FEATURE

Moore: Of all the features I’d have to say the standout one to me is Dave’s feature in “Cheat On Me.” Though he only has one verse on this delightfully fun song, it gives the song the necessary flavour and dimension. 

Alex: “Giza” featuring Seyi Vibez stands out in the album. I’m picking it over other features because I feel Burna and Seyi’s vocals really complement each other. In the back of the drum-indented track, Seyi Vibez and Burna Boy displayed uncommon synergy that translated to the well-produced “Giza.” The production takes the track a notch higher too. Clean!

Dennis: GZA, obviously. Maybe not obviously and I’m talking from a place of bias, because ‘Liquid Swords’ is one of the albums that truly helped me understand the magic of Wu-Tang after I repeatedly tried and failed to get into the group’s iconic album back then. Back to the matter at hand, the Genius’ spoken word outro on the titular intro track is packed with poignant boasts. Zero clichés, all figure 8 bars.

BIGGEST SKIP

Dimeji: For me, “Giza” is definitely the biggest skip. Undeniably, it is a fantastic song. Seyi Vibez and Burna achieve a chemistry on this track that gets better with each listen. However, I feel like the song doesn’t really match the overall vibe of the album and would have been much better as a standalone single. As it is, the song stands apart from the mellow, Pop-influenced sound I feel Burna Boy was trying to hone in on the project. It disrupts the direction and musical flow in the process.

Sien: Every song is a beautiful piece in the grand masterpiece but one piece that seems out of place is Thanks.” I feel J.Cole would have done better on probably another track because the dynamics of the track left him simply floating.

Chigoziri: First of all, I’d have to say that every song on the album is impressive alongside interesting collaborations. The biggest skip would probably be “12 Jewels” featuring RZA. There isn’t exactly anything wrong with it, but it kind of kills the musical flow of the album.

OVERALL IMPRESSIONS

Uzoma:  ‘I Told Them…’ is one of Burna Boy’s most cohesive body of work. There is a clarity about what it seeks to do that runs throughout the album. Burna Boy has always been at his best when he feels there’s a point to prove. Despite the triumphs he has amassed, he still harbours feelings of underappreciation. That, and his homage to American pop culture, make up the essence of ‘I Told Them…’ The album also succeeds because it delicately balances Burna Boy’s homegrown appeal as well as his international sojourn.

Emmanuel: Needless to say, this has been one of the more anticipated albums of the year. And coming into its time, there were a lot of events and conversations that highlighted the potential of Burna’s ranking in the Great Pantheon of Afrobeats (the term he doesn’t like so much), leading him to create his most combative project in a while. The conviction is admirable, but sometimes the need to consistently proclaim greatness blurs his focus, thus creating some noticeable off-moments (“Thanks”). Regardless of this perceptive flaw, the sonic direction, especially its infusion of spoken word, gave me a lot to think about. And that will keep me returning. 

Nwanneamaka: I went into this album with a lot of scepticism due to the tirade of interviews leading up to its release. The jury is still out on his decision to dunk on Afrobeats in his pre-album press run. That being said, from my perspective, there are two types of music listeners. Those who pay attention to the instrumentals and others who listen to the message. ‘I Told Them…’  holds gleaming production qualities that cut across varying sonic directions and producing something cohesive. Particularly his clean attempt to almost body Seyi Vibez on his own sound, each song is a nod to Burna’s versatility. If this is Afro-Fusion, then I guess I’m here for it. 

Listen to ‘I Told Them…’ below.

[Featured Image Credits/The NATIVE]

New Music Friday: New Projects From Burna Boy, Kelvyn Boy, Ayo Jay & More

It’s another Friday and time for a roundup of music projects from African acts to check out. Throughout the week, music has poured in from all over the continent and sometimes it can slip through the cracks, unheard. This column serves to bring those projects to your ears as you prepare for the end of work and look forward to the weekend. It’s a packed week for new releases. From Burna Boy to Kelvyn Boy, settle in for an experience as we travel the African continent for the latest music projects.

BURNA BOY – ‘I TOLD THEM’

After months of bated expectations, Burna Boy’s new album is here. As the title suggests, ‘I TOLD THEM’ is an assertive collection which links Burna Boy’s travails at home to the global vision he’s continually sharpened with his music. The features are colourful but purposeful, from the likes of legendary Wu Tang clan members RZA and GZA to the swashbuckling Seyi Vibez, and even rappers like J. Cole and Dave makes appearances.

TITI BAKORTA – ‘MOLENDE’ 

Bakorta’s take on Congolese pop and folk sounds is emboldened by his rich personal history, which includes performing with musicians who saved him from a boat accident. Since then he’s played in bands which regularly explored the continent while matching their intriguing rhythms with sounds from outer places, thus giving Titi Bakorta’s artistry a hard-wrought excellence. This is especially audible in the complex movements of ‘Molende’, an album whose many instruments does not diminish its cohesiveness as much as it portrays a multi-faceted aspect of Bakorta’s colourful world.

AYO JAY – ‘TOMMY’

For about a decade, Ayo Jay has come to occupy a unique position in afropop. He’s one of the genre’s artists stateside where he’s based, with records like “Your Number” and “Gimme Kiss” becoming ubiquitous hits. Since the ‘Lazy Genius’ project released five years ago, the talented dulcet-voiced artist hasn’t put out another project, until now. ‘Tommy’ extends Jay’s bright-hued style which is amplified by guest showings from American rapper Fabolous, US-based producer Wavos, and a rare verse from the Nigerian rap savant Mojeed. 

KELVIN BOY – ‘FOR THE CULTURE’

Since making his debut in 2015, Kelvyn Boy’s colourful interpretation of Highlife and afropop has earned him a loyal following. He’s met that love with a palpable ease for creating music, which has given him three projects so far. On ‘For The Culture,’ the latest of those, his sonic vision expands to incorporate the sensibilities of features like Tekno, King Promise, Babyboy AV and Stefflon Don. The core element is however the earthy grace of Ghanaian Highlife, which contributes to the live-centric feel across its seven songs.

VEANA NEGASI – ‘NO APOLOGIES’

From firebrand Wendy Shay and songbird Gyakie, to veteran soul siren Ria Boss and folk-pop upstart Baaba J, women in Ghanaian music are broadening the scape of the scene in tangible ways. Veana Negasi is looking to be the latest inclusion in that growing list, having officially debuted last year with “Get Down.” After the February-release of her second single, “Hol’ Me,” she’s dropped her debut EP, ‘No Apologies’, a no-feature 6-track project that serves as a worthwhile introduction as a showy singer and near-full formed songwriter.

KOREDE BELLO – ‘BEAUTY & BLISS’

No one could forget the electric entry of Korede Bello. Sporting an afro and a guitar, and a mellow vocal tone, the artist would come to embody more than teenage freshness. His releases in recent years have been sparse, understandably due to his return to academic life, but he’s finally followed up on 2020’s stellar ‘Table For Two’ with a new project. ‘Beauty & Bliss’ is exactly that; a sterling collection of bluesy records which showcases Korede’s pristine qualities as a singer-songwriter. With the lone feature coming in Mr. Eazi, the eight track project is intimate and realised, portending a promising comeback for the artist.


‘NATIVEWORLD’ A YEAR LATER: 7 STANDOUT GUEST APPEARANCES

Essentials: Kaestyle & LeriQ Bond Over R&B-Tinged Melodies on ‘Asylum’

When an artist and a producer find chemistry, they make music; if we are lucky, the music comes as a body of work. This is the case of Kaestyle and LeriQ who have put out the five-track ‘Asylum.’ In recent years, music producers have left the shadows to stand beside artists as bonafide creators deserving of attention and acclaim. Sarz has been one of the most dominant Nigerian producers with his collaborative projects; ‘I LOVE GIRLS WITH TROBUL’ with WurlD, ‘LV N ATTN’ with Lojay and ‘Sweetness’ with Obongjayar have made a significant impact on the careers of Sarz and the artists featured, as well as on the landscape of the Nigerian music scene.

 

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LeriQ, like Sarz, is a veteran. He got his big break in 2013 after he produced Burna Boy’s ‘L.I.F.E’ in its entirety. The project—coated with LeriQ’s signature producer tag “It’s LeriQ, call the paramedic”—was an Afro-fusion masterclass in how it imbibed multiple sounds from Dancehall to Fuji to Afrobeat to Reggae to Galala. Two years later, LeriQ released his debut album ‘The Lost Sounds,’ which featured Burna Boy, Phyno, Wizkid, 2Baba, Cassper Nyovest, Timaya and Tay Iwar, among others.  LeriQ has continually released music, even showing his skills as a vocalist on 2018’s ‘Luv.Wav.’

Kaestyle, on the other hand, is a newcomer who possesses a huge dose of potential. After signing to KeyQaad (same home as Omah Lay and M3LON), Kaestyle debuted his EP ‘Kae’s Study,’  introducing his brand of Afropop, which has a solid base in R&B. The project featured Omah Lay and Victony and portrayed the Port Harcourt talent as a competent songwriter and vocalist. On the Semzi-produced “Soundtrack,” he further exercises that mastery for feel-good tunes.

On ‘Asylum,’ Kaestyle and LeriQ address familiar themes through exciting unique sound choices and deliveries. On the opener “The Bag,” Kaestyle makes his intentions clear: he puts in the work to get enough money to live his best life. “Ain’t nobody getting in my way o/I want it now,” he sings. LeriQ also reveals his manifesto with a delightful production of background vocals and rumbling bass. Sonically, “The Bag” is an easily identifiable feature of LeriQ’s production: a familiar soundscape with an element of surprise lurking.

“YOLO,” which recalls Teni’s “No Days Off,” continues Kaestyle’s hope for a better life. It’s a bouncy tune with a catchy hook that is meant to get the people on their feet and bobbing their heads. “Say my name gon’ live forever/But I’m trying to live for now/If this life is just a show/I’ll kill it and take a bow,” sings Kaestyle. LeriQ sprinkles “YOLO” with electronic elements with a shift in the latter parts of the song. It is a song with the potential to become a runaway hit record.

R&B is an important ingredient in Kaestyle’s music. It’s evident in his delivery regardless of what genre he’s working with. He and LeriQ slow things down on ‘Asylum’ with “21” as Kaestyle flexes his vocals. He praises the anatomy of a love interest and the feelings she elicits from him. “Oh my, do that dance that you do on TikTok/Ain’t no time for you to flip flop/21 but with a big butt/Girl, I need some,” he sings. He does the same on “eMotion” but with more sexual urgency, singing, “I’m gon’ make you moan/Eat it till you’re sore.” The song, in mood and theme, is reminiscent of Jeremih’s “Birthday Sex.” 

While Kaestyle’s vocals make ‘Asylum’ a smooth and enjoyable listen, LeriQ’s production is fundamental to the project’s success. He and Kaestyle showcase an understanding of each other’s uniqueness; what binds them together is their versatility and ear for sound and the skill to weave sound with well-tailored lyrics. Kaestyle and LeriQ are at their highest powers on “Ugly Truth,” mining Afro-R&B goodness out of the song. Kaestyle wraps LeriQ’s mid-tempo production with dollops of irresistible melodies.

From DJ Coublon and Oxlade’s synergy on ‘Eclipse’ to the brilliant experimentations of Sarz’s collaborative projects, ‘Asylum’ is another depiction of the magic that can happen when two minds are in sync. Kaestyle and LeriQ have made their case as a dynamic duo. ‘Asylum’ is music at its glorious and finest state.

Stream ‘Asylum’ below.

Featured image credits/NATIVE

NATIVE Selects: New Music From Tekno, Diamond Platnumz, Guchi & more

Every week, new music shows up, sweeping fans and music lovers off their feet while artists gauge reactions to know the effect of their creativity. At the NATIVE, we are committed to keeping our ears on the pulse of the music scene and bringing the best sounds to your doorstep. In our last edition, we brought you new releases from Major League DJz, Efya and more. Today, we have songs that move from Afropop to Amapiano to R&B, with our select artists showcasing their unending talent and passion for creativity. Lock in!

DJ NEPTUNE & INTERNATIONAL BOY – “LAGOS”

Fast-rising R&B and Afropop artist, International Boy teams up with the talented DJ Neptune for an undeniable chemistry on Lagos.” After seeing International Boy’s cover of Count Your Blessings” which featured Spyro, DJ Neptune graced the young talent with his production skills, aiding in opening him up to a larger audience. The song captures the hustle and bustle of the city of Lagos over the catchy tunes with lush Amapiano embellishments. 

TEKNO & SHALLIPOPI – “SO WHAT” 

Tekno teams up with Shallipopi to deliver a fresh new single “So What?” This Amapiano-laced hit centres around minding one’s business as Tekno sings in the intro and at many points in the song, “Check, you see me dey complain?” Shallipopi also embodies his verse, adding flair to the overall outcome. 

REMY BAGGINS & YKB – “FIRE 4 FIRE” 

Talented artist and producer, Remy Baggins partners up with YBK to deliver an electrifying new single “Fire 4 Fire.” Impressively produced by Remy himself, the song perfectly syncs elements of the early 2000s R&B with modern sounds making it nostalgic yet fresh to the ears. Both singers express their burning desire to ignite a passionate and intimate relationship with someone special.

TEKNO – “POCKET”

With So What?” freshly out in the music space Tekno graces us again with a new release “Pocket.” With the multi-talented artist dropping a new album, ‘The More The Matter’ on September 1st, “Pocket” serves as a sneak peek into what we should expect from the album. In his new single,  Tekno highlights the power and influence of money as he sings, “When money pocket no go dey dull your body/shey you no know money dey ginger body,” The mix of Afrobeat and Amapiano in this masterpiece is balanced and enjoyable as it carries the message of the song. 

GUCHI – “NOTICE ME” 

Following her previously released songs “All Over You” and “Mon Bebe” the talented Nigerian singer collaborates with Loud Behaviour to grace us with another song for the year “Notice Me.” The Afro-pop singer confesses her love to her romantic interest, “I don’t want to fall in love but for you I will/ I don’t want to waste no time but for you I’m free.”  Who she has been trying to get along with but he doesn’t seem to notice her. From the title, we can tell her goal and aim. She emphasizes this in the chorus where she shows off her vocal prowess, “Na today you go notice me/ Since I don dey show green light” 

DIAMOND PLATNUMZ – “OVERDOSE” 

The multitalented Tanzanian Bongo Flava recording artist has delivered a lot of songs this year including My Baby” which featured the Nigerian talent, Chike. Diamond Platnumz delivers yet another single, Overdose” in which he showcases beautiful use of his mother tongue, Swahili. His vocals layer effortlessly over the log drums and percussion instruments. 

MOËTT & SCUMIE – “BANK ACCOUNT” FT. K.KEED & BUZZI LEE

Scumie, K.Keed and Buzzi Lee stand to be powerful and talented South African female rappers who together create “Bank Account” a heavy-hitting trap single produced by the renowned Moët The Goat. In celebration of Women’s Month, these talented women rise to the occasion to give women yet another song to empower themselves. K.Keed leads this trap banger with Scummie adding an intro and verse and Buzzi Lee wrapping it up. Each one of them brings in their unique style and showcases their heavyweight verses in this banger with just bars from top to bottom. 

10TEN, BLAQBONEZ & TAR1Q – “DEALER” 

Producer and songwriter 10Ten releases Dealer” with help from Blaqbonez and TAR1Q. The artists sing about how when life comes tumbling down, the dealer is the person they turn to. They all hop on the chorus which is emphasized throughout the song, ” When I’m in the zone I call all my niggas/ When I’m in the mood I call all my bitches/ When everything wan kill me I call all my dealers.” 

FRIDAYY & FIREBOY – “YOU” 

American-Haitian singer, Fridayy, joins forces with Nigerian talent Fireboy to release You” which sits as one of the songs on his album Fridayy.’ The love song showcases the vocal prowess of both artists as they reassure their love for their lover. Fridayy in the chorus makes it clear, “They be on my line but I only want you / ooh-ooh I’ma press decline when they tryna drive through, ooh-ooh.”  

ENAKY – “FAMILY”

As the message of Afropop vaunts even higher, so does the desire for more original voices. Luckily, there’s been no shortage of ascendant stars as social realities have been blurred into sound, in language so intriguing and lived-in. “Family,” the new record from Enaky, reveals an artist deep into their craft. The earthy production sets her on the introspective path, as she sings of little things bothering her and the need for her family to cover her. It’s an honest song whose feeling is amplified by her striking vocals. 


Words By Chigoziri Ezeaku.


Featured image credits/The NATIVE

Olamide, Pheelz & the synergy of artist-producer pairings in Afropop

No music-making process is complete without either the producer or the artist. Most times, it is both involved in the creation of music–with each offering their strengths to mould a collection of sounds into a coherent beat or lay vocals onto that beat to concoct a newer experience for the listeners. Everywhere in the world, the artist-producer equation has become a regular feature, with many artists and producers working with different names, fueled by the passion for creativity. But there are moments when a producer and an artist develop a closeness that defines the musical landscape. Both the artist and the producer become two peas in a pod, making music that leaves a lasting impression on their careers and the hearts of the audience.

The Nigerian music scene has been favoured with many of such significant artist-producer relationships. In the 70s, 80s and 90s, amid the backdrop of economic and political changes, Nigerian musicians were garnering global attention with their blend of Nigerian/African sounds and Western influences. Some of these artists were signed to foreign music labels, which provided them access to some of the best personnel and platforms at that time. 

While Fela Kuti self-produced a large number of discography, he also formed good relationships with British producer and sound engineer Jeff Jarratt and British drummer Ginger Baker. Jarratt and Baker had their input in some of Fela’s music, with the most notable being Fela and Ginger’s ‘Live!’ (1971), which Jarratt produced. Jarratt also produced Fela’s ‘Fela’s London Scene’ (1971) and ‘Afrodisiac’ (1973). American music producer and manager Andrew C. Frankel was a notable presence in the careers of King Sunny Adé, Haruna Ishola and I.K. Dairo. Frankel produced Adé’s ‘Ẹ Dide / Get Up’ (1995) and ‘Odù’ (1998) and was the mastermind behind the compilation projects ‘Definitive Dairo’ (1996), ‘Apala Messenger’ (2003) and ‘Synchro Series’ (2003). French musician and producer Martin Meissonnier was also instrumental to King Sunny Adé and Fela Kuti’s careers, as he handled Adé’s ‘Juju Music’ (1982) ‘Synchro System’ (1983) and ‘Aura’ (1984) and Kuti’s ‘Black President’ (1981), ‘Original Suffer Head’ (1981).

Following the arrival of the late 90s and early 2000s, the Nigerian music scene experienced a shift with the emergence of a new set of artists inspired by the music of the homeland and from foreign lands, most especially America. Still, the artist-producer dynamic persisted. In 2004, 2face Idibia (now 2Baba), released his debut album ‘Face 2 Face’ under Kennis Music with production handled solely by OJB Jezreel. OJB Jezreel also contributed to Idibia’s sophomore album ‘Grass 2 Grace’ (2006) and both projects are considered part of the canon of contemporary Nigerian music. Idibia spoke about his and Jezreel’s chemistry, revealing that they were on “the same creative wave[length].” 

Another prominent duo was Don Jazzy and D’banj, who currently has alleged sexual assault charges against him. The duo returned to Nigeria from London to form Mo’Hits Records. The Don Jazzy-D’banj connection was an instant hit, with D’banj’s magnetism as an artist matching the eclectic productions of Don Jazzy. That relationship produced three critically acclaimed albums—‘No Long Thing’ (2005), ‘RunDown Funk U Up’  (2006) and ‘The Entertainer’ (2008)—and evergreen hits. In 2009, Don Jazzy did his magic on Wande Coal’s debut album ‘Mushin 2 Mo’Hits.’ Entering the frame also in 2008 was 9ice’s ‘Gongo Aso,’ which solidified the connection he and ID Cabasa shared. ‘Gongo Aso,’ D’banj’s albums, Wande Coal’s album, Timaya and K Solo’s works on ‘True Story’ (2007) and ‘Gift and Grace’ (2008) highlighted the potential for producer-artist collaboration to enrich the country’s musical space.

Beyond the shores of Nigeria, producer-artist collaborations were yielding glorious results, too. LL Cool J’s debut album ‘Radio’ (1985) was a career breakthrough for the then 17-year-old rapper and an emerging Rick Rubin. The album was also a watershed in America’s Hip-Hop culture as it signalled a wider acceptance of the genre following the project’s mainstream success. Big Daddy Kane’s ‘Long Live The Kane’  (1988) with Marley Marl, Method Man’s ‘Tical’ (1994) with RZA, Raekwon’s ‘Only Built 4 Cuban Linx…’  (1995) with RZA and Missy Elliot’s ‘Supa Dupa Fly’ (1997) are some of the best projects of one artist-one producer of that era in Hip-Hop

The late 2010s was the beginning of a new phase for Nigerian music as artists on the homefront courted the attention of the world. Wizkid and Samklef showed excellent signs on the former’s debut album ‘Superstar’ (2011), with Samklef producing six out of the project’s sixteen tracks. Davido and Shizzi were responsible for some of the biggest songs on Davido’s ‘Omo Baba Olowo: The Genesis’ (2012). LeriQ was the sole mastermind of Burna Boy’s 2013 debut album ‘L.I.F.E,’  installing the duo’s names into Nigerian music folklore. “It was an instant connection, we both knew this is what we’re looking for,” LeriQ told Flaunt. “As a producer, finding that one artist that can work with your sound is really key. I knew this is actually perfect for my kind of music, and vice versa.”

After Olamide left ID Cabasa’s Coded Tunes and floated his label YBNL Nation, a young producer called Pheelz—whom he first knew while they were both at Coded Tunes—became his go-to guy. On 2012’s ‘YBNL,’ Pheelz covered the length and breadth of the album that delivered hits and earmarked Olamide as a serious talent. Since then, Pheelz and Young Jonn, another producer who later joined YBNL Nation, have become important fixtures in Olamide’s careers and those of the artists signed to the label, most notably Lil Kesh, Adekunle Gold and Fireboy DML. Other notable musical relationships are in that period Reminisce and Sarz, Flavour and Masterkraft, Falz and Sess, Show Dem Camp and Spax and Naira Marley and Rexxie, among others. 

With Nigerian music venturing further into the global conversation, more spaces are being opened for creatives to excel. Music producers are leaving the backseats to take charge of their careers as creators deserving of the full attention artists enjoy. Some become artists themselves and others collaborate with artists on an equal footing. Sarz is a veteran producer who has continually refined his journey as a music maker as he orchestrates impactful projects. His collaborative projects with WurlD, Obongjayar and Lojay crisscross different genres with an affinity for originality. In the category of producers-turned-vocalists, Kel-P is the latest entrant. After the defining work he did on Burna Boy’s ‘African Giant’ (2019), he now moves to the front of the microphone—joining a long list that consists of Masterkraft, Killertunes, Young Jonn, KDDO, CKay and Pheelz. 

While some producers have yet to have a collaborative project with an artist, their connections with certain artists are hard to ignore. London and Rema have announced their dynamism with hit after hit. On Rema’s 2022 debut album ‘Rave & Roses,’ London, in addition to producing some of the tracks on the project, serves as executive producer, connecting all the dots so that Rema’s magic shines through. Niphkeys and Zinoleesky are another duo who bring fervour to their songs replete with great production and sharp life-on-the-streets lyrics. Ruger and Kukbeatz have been unstoppable with their brand of Dancehall-tinged music. Magicsticks and Asake were the kings of 2022 with ‘Mr. Money with the Vibe’ soundtracking both local and international airwaves, and they replicated their brilliance a few months ago with Asake’s sophomore album ‘Work of Art,’ and Magicsticks has cited their relationship as divinely orchestrated.

These collaborations, in all their dimensions, point to one fact: the creative depths are inexhaustible. Artists and producers will continue to seek opportunities to fuse their energies for the pleasure of audiences and the advancement of the music scene. For the Nigerian music industry, the recent works have proved that the producer-artist connection is a tradition that has no end in sight. As long as the act of music-making remains, artists and producers will bond and set our hearts and dancefloors alight.

Featured image credits/NATIVE


ICYMI: How women in comedy are navigating Nigeria’s androcentric music industry

Review: Olamide’s ‘Unruly’

For the uninitiated ear, providence might make it seem that Olamide was born a legend. His lengthy discography and charismatic demeanour already reveals a legacy contented with itself. It would take a graceful retelling to underline the rapper’s rise to the top, to show that it wasn’t always written in the stars. As a young kid growing up in Bariga, there weren’t many templates for the kind of superstar that Olamide currently is. If his generational quality was visible in one move, though, it was this: after becoming nationwide famous with his second album, he established the record label known as YBNL, giving a voice to many young kids like himself, at a time when few artists were doing so.

That label has blossomed into a most fruitful tree, readily contributing leaves to the pages of Nigerian music history. Removed from his second arc as a serial pop hitmaker, which before then was preceded by his zesty rap personality, Olamide has doubled down on his role as a music executive. The duo of Fireboy DML and Asake are his prized signees, and behind their every move, on the paper and in the studio, is the boss’ wizened aura that has been a recognisable feature.

 

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Still, what makes Olamide so entrenched in the popular imagination almost fifteen years after his introduction doesn’t completely hinge on his business acumen. Rather, it is his relentless search into the pockets of his artistry, emerging with sonic gems. Sometimes they’re unformed, too rough at the edges (‘999’) and other times, they reach for refinement, as on ‘UY Scuti’, but there seems to be some important missing element. Regardless of the initial reception to his albums, however, some records do find a way, in the dogged style of their creator, to creep into the public consciousness and remain there, an avatar for one of Nigeria’s most profound talents in the modern era.

When the artist shared that ‘Unruly’ would serve as his last album, it was quite surprising, even though audiences took it with a pinch of salt. From JAY-Z to Prince and Michael Jackson, artists have announced their supposedly last albums, and then returned years later with a propulsive new project that eclipsed those sentiments. That didn’t seem like an Olamide concern, because his recent releases have revealed willingness to grow, and spawned credible hits like “Motigbana” and “Rock,” both offering distinct sides to his artistry. Considered with the cult classic ‘Carpe Diem’, this period of Olamide’s career has offered sparse releases—relative to his prolific tear for most of the 2010s—but largely successful ones.

Olamide first mentioned the word ‘unruly’ on the remix of “ZaZoo Zehh,” the uber-popular hit from the quasi-controversial street-pop singer, Portable. One must however recast their attention to his breakout period, when a swathe of established acts readily associated with his brand, which can be considered an indirect way of making theirs seem more gritty and in touch with the streets. It was, however, a reigniting of old flames for Olamide, who was influential in positioning Street Pop on the radar of contemporary Nigerian audiences. With his current style focused on establishing groove over disrupting the status quo, the street jam-evoking song was like meeting a former lover in a strange land.

That was when he must have begun thinking—if he were to make ‘Unruly’ his last album, or convincingly sell the idea that it was his last, then he’d have to leave the scene with his guns blazing. It’s like how the closing scene of a movie has to be resonant and with his music having cinematic promise since forever, Olamide must have crystallised that vision over the years. Released earlier this month, the album bears the result of that patient contemplation, which has been the most visible character trait of the man born Olamide Adedeji.

Opening records are a chance to lay down an album’s values. From the militaristic machismo of ‘Street OT’’s “Oga Nla” to the tropical luxury of “Another Level,” off ‘Carpe Diem’, there’s been no shortage of memorable album openers from Olamide. However, he’s honest not to shortchange the listener, so that the first song is very rarely the best song on the project. “Celebrate” dissolves that implicit urge by being one of the best records on ‘Unruly’, whose jazzy progressions matched with ‘Piano log drums makes for a grand listen.

Accounting for his wins while sketching the motions for celebrating them, it’s an easy ride into the album. “I want to pop champagne for my pain, many things dey wey dey drive me insane,” he sings in the record’s opening line, accompanied by sizzling horns and faint touches of crowd vocals. As a person, Olamide is one of the most introverted artists in Afropop, and thus, the second line of that progression carries its own tension. However, the album’s intent remains clear and focused; that tension is masterfully retained in the background, so that zesty and victorious airs are maintained.

That emotion of forging ahead through personal tests is captured on “No Worries,” which is one of the most triumphant songs on the album. Rinsing razor-sharp flows over the most impressionist production, legacy comes to the fore of Olamide’s considerations, as he constantly reiterates “I no dey worry, God go do am.” For as long as he’s released projects, a piercing sense of optimism has always been the message of Olamide. Even in his earliest arc, when he had little of the reverence he’s accorded today, the artist always moved with the assurance of someone who recognises their unique potential.

The classic status of the decade-old ‘Baddest Guy Ever Liveth’ was hinged on pop-rap moments like “Turn Up” and “Durosoke” as much as it was on straight-out rap records such as “Anifowose” and “Sitting On The Throne.” Here, “Celebrate” and “No Worries” are among the songs that summarily chart the evolution of Olamide from the streets to becoming a cultural icon, and his recent albums have attempted to capture that graceful perspective. Featuring a swathe of rising acts on ‘999’ and toning down his sound to a breezy lull on ‘Uy Scuti’, it seemed that he was too focused on legacy to give a stirring account of it. ‘Unruly’ works out those narrative flaws, mostly because he’s having fun while taking stock of his legacy. At this point, it’s already set in stone, so in the words of the legendary Muhammed Ali, he floats like a butterfly and stings like a bee.

‘Unruly’ indeed benefits from the directness of perspective. Olamide sounds the most inspired he’s been in a minute. From this angle, records like “Gaza” and “Supplier” emerge. A poignant back-and-forth enlivens every bar in the former, supplying a communal energy that’s been present in Olamide since “Abule Sowo” and “Lagos Boys.” In many ways, this project throws it back to that era of Olamide; a brave lyricist whose novelty stems from relaying experiences too familiar, that not many artists have attempted to bring them into sound. “Supplier” is a more lived-in record; starting out with a rap cadence, Olamide switches up the flow mid-verse, attempting a patois inflection around the second he says, “Give you headache like the Naija ganja; I be thoroughbred, don’t call badman rasta.”

From top to finish, there’s a lot of such moments. As Olamide himself reminds us, “[he] don’t give a flying fuck.” On the mellow-framed “Jinja,” he’s still lyrically edgy, not so much in the bars as much as the delivery. Each line flows with a kind of alcohol-induced revelry, imbibing the message of the song in sound. “Doom” and “Street Jam” move some levels above on the same sonic metre, although to varying success. The former’s scattershot flow is in good taste, and flows well into the boppy quality of the production, but it doesn’t affect the listener as poignantly as some other songs on the same metre. On the other hand, “Street Jam” immediately ranks among some of Olamide’s best records. The song’s ancestry can be traced to the music the YBNL honcho created before the 2010s, its communal energy derived from its Hip-Hop swag and street-evoking perspective that’s evident in records like “First Of All” and “Goons Mi.”

Among the signifiers of this album’s success is how it incorporates features. Throughout the several stages of his career, Olamide has eagerly stretched his collaborative ethos to include different facets and eras of the industry. From collaborating with modern-day greats like himself (Don Jazzy, Tiwa Savage, Wizkid) to joining hands with rap savants (Reminisce, Phyno, Chinko Ekun) and even sampling traditional music icons, most popularly K1 De Ultimate, his career has been a masterclass in reaching out within one’s industry.

On ‘Unruly’, he takes his most popular route yet, featuring five bonafide Nigerian pop stars. Quite interestingly, all five features play a similar role—providing the hook/chorus, as well as other attendant peripherals—and all the songs follow themselves, creating an intriguing movement within the album, like it was an EP enclosed within an album. The sound never goes out of his grasp, though.“Trumpet” features one of the most engaging hooks CKay has delivered in recent times, his svelte showcase infusing a mellow ease on the record. As far as pop-rap songs go, it’s perhaps the most successful on the project. Which isn’t to say the other acts underdelivered, although to an extent, BNXN’s output in “Come Alive” is hackneyed, utilising an approach he’s used too often previously.

Fireboy DML on “Shibebe” is surely more evocative, his breezy expressiveness mirroring the movement of a vehicle cruising past the Lagos highways when it’s past 2AM, and the city’s night life becomes the most poignant it would be until the realism of morning emerges. What happens then during such moments is the stuff of Rema’s output on “Mukulu,” with the Mavin artist again demonstrating the sultry appeal of his lyricism. With the verbal manipulations he’s mastered, a word like kunu becomes something more, a metaphor signifying something larger than its liquid nature.

Asake shows up on “New Religion,” one of the pre-released songs from the album. As we’ve seen on “Omo Ope” and “Amapiano,” both artists are like sonic twins, tapping from similar strains within the Yoruba consciousness. While Asake reflects his through the combative sphere of Fuji, his label boss turns more often towards Hip-Hop, and in some ways “New Religion” merges both sensibilities. It’s a fine record, however, beyond its individual brilliance, it’s indicative of the direction Olamide turns towards on ‘Unruly.’

Since making his entry into the nucleus of the Nigerian mainstream, Asake’s pairing of Fuji lyricism over Amapiano sonics have seen him become unarguably the most influential artist around, and with the close working relationship he shares with Olamide, it’s no surprise that the latter adapts some structural and sonic styles from him. The most evident is the progressive ‘Piano rhythms across the album, also delivered by the inimitable Magicsticks, whose work across ‘Mr. Money With The Vibe’ remains a most memorable showing in modern Nigerian pop. When Asake’s sophomore ‘Work of Art’ seemed to draw from the same well of South African pop music, the conjecture was that he was too obviously rehashing the sound, even though the vocal deliveries were essentially different.

Likewise, Olamide makes ‘Unruly’ distinctly his. The narrative across the album cannot be evoked by anyone else, and certainly not in the same style. More than a decade into his career, he’s still relaying the perspectives that made him so beloved, seemingly digging deeper into his bag to make its telling worthwhile. ‘Unruly’ is a cohesive album, but with the subtle shifts within its delivery, it’s unarguably one of the most sterling projects of his career. It’s hard to imagine this as his last.


REVIEW: ADEKUNLE GOLD’S ‘TEQUILA EVER AFTER’

NATIVE Selects: New Music From Efya, Major League DJz, Harmonize & More

Every week, new music shows up, sweeping fans and music lovers off their feet while artists gauge reactions to know the effect of their creativity. At the NATIVE, we are committed to keeping our ears on the pulse of the music scene and bringing the best sounds to your doorstep. In our last edition, we brought you new releases from Davido, Karun and more. Today, we have songs that move from Afropop to Amapiano to R&B, with our select artists showcasing their unending talent and passion for creativity. Lock in!

EFYA – “JARA JARA”

Ghanaian songstress Efya has been around for about a decade. Yet her acclaim stands on her consistency, which is burnished by her colourful takes on afropop. “Jara Jara,” her latest record, is made bubbly by the drums and zesty horn playing, while Efya uses her commanding vocal presence to wax poetic about a lover’s intimacy. It’s a song that carries the listener into the fullness of her heart, while serenading as a bop. 

BENIE MACAULAY & DRESHIE – “KANAYO”

Both artists are in scintillating form on this brooding number. “Kanayo” is titled after the iconic Nollywood artist, and its hook also references the infamous sacrifice jokes that’s been going around in recent times. Asides this connection to popular culture, the song is indeed its own affair, with the vocal tones of the artists especially delivering the message of a love perfectly. With fine touches of electronic music, the song manages to flirt with explosiveness without completely giving into it, a choice that contributes to its enjoyable mystique. 

HARMONIZE FT. RUGER – “SINGLE AGAIN (REMIX)”

On this affectionate record, the talented duo of Harmonize and Ruger chart the tumultuous progression to being in love and falling out of it. Amidst the vibrant clash of ‘Piano drums and choir-esque vocals, it’s Harmonize who sets things off with a story-laden verse which depicts why he’s unable to love. On his part, Ruger extends the bad boy aesthetic he’s created with his songs, his svelte vocals melding perfectly with his host’s. A fine record, it’s prime to further stretch the ubiquity of its original. 

JOSIAH DE DISCIPLE FT. MALINE AURA – “AMANGA”

On this captivating record, Josiah De Discipline layers the bewitching production which Maline Aura coasts over. Over time the South African DJ has mastered that role of tastemaker, linking up with some underappreciated albeit talented musicians from the country and beyond. Maline does evoke the aura of her name, impressing her lithe vocals with memorable allure over the the knocking ‘Piano drums and soulful loops. A song to keep for all times.

TIPSHAN – “ALL OVER YOU” 

Nigerian artist Tipshan got his musical knowledge listening to the greats like 2Face Idibia, Fela Kuti and Burna Boy. His latest song “All Over You” bears traces of those influences, from the Afrobeat-evoking production to the fullness of his vocals. A feel-good affair, it accounts for the memories shared between a man and his lover, wanting to extend its goodness for the foreseeable future. 

PABRYMO FT. ODUMODUBLVCK – “DEY PLAY”

Releasing ‘City Boy’ just last weekend, a standout from that EP is this sizzling collaboration with ODUMODUBLVCK. Operating from a gritty rap perspective, it’s a haunting record that paints life as it goes underneath the glossy frames of popular culture. Both artists are in scintillating form, with PaBrymo’s aspirational direction perfectly complemented by Odumodu’s short but poignant verse. 

MAJOR LEAGUE DJZ FT. ELAINE & YUMBS – “ALL NIGHT LONG” 

One of the most consistent figures in South Africa, the duo of Major League DJz have released a new song. They pull from their vast network as they feature Elaine and Yumbs, whose vocal contributions enliven the soulful ‘Piano production. Their dreamy voices interweave around each other, creating a warmth the song benefits from.


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AV Club: ‘Jagun Jagun’ raises the ceiling for Yoruba epic films

‘Jagun Jagun’, the third Yoruba epic to involve Femi Adebayo and (to a far lesser extent) Odunlade Adekola within the last year-plus, is primarily hinged on spectacle. It’s an unsurprising approach, especially if you’ve seen last year’s Nigerian box office hit, ‘King of Thieves’—also streaming on Prime Video. Even beyond that ultra-popular, big budget example, you can glean the influence of the smaller scale films with premises untouched by modernity and set in rustic locations, the ones you can catch on African Magic Yoruba.

 

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In these films evoking is not enough, the goal is to subsume the viewer with more than enough signifiers of core culture so that the aesthetic is definitive. Adire, Aso Oke and other parochial types of attires are used, beads and other divination props are prominent, dialogues are laden with rumbling aphorisms, the houses are clay-made huts, and there’s a lot of arable, natural scape in those locations. For those with action sequences, the closest thing to a modern weapon is always the smokey, pre-colonial, gun.

In the television films without the privilege of deep budgets, these showy elements add to entertainment value, since they’ll have to heavily lean on actors carrying the weight of not just the story, but the film itself. There isn’t much to defer to if the acting performance isn’t selling a plot, or the story construction itself isn’t worthwhile. When there’s a bigger budget, the broader limit on how these props and set designs can be used in enhancing a film’s experience or mask its deficiencies. The small spectacle of those smaller efforts can be blown up into cinema-worthy films or, perhaps more fitting for the 2020s, on-demand streaming.

That’s the lineage ‘Jagun Jagun’, a Netflix Original, falls into. From the onset, you can tell the Femi Adebayo-produced film wasn’t made on a shoestring budget. In fact, the hue is so bright it immediately reminded me of Prime Video’s ‘The Rings of Power’, the blockbuster fantasy epic which leveraged the natural beauty of New Zealand and excellent use of CGI into creating a world with ethereal realms and sinister kingdoms. Set across multiple villages in close proximity, ‘Jagun Jagun’ has similar ambitions, although clearly on the same scale, and it’s executed across a two-plus hour run time that’s generally stimulating, if uneven.

 

In ‘Jagun Jagun’, Lateef Adedimeji plays Gbotija, a young warrior who has to lead the charge in ending the tyrannical Ogundiji, the egomaniacal warlord magnificently played by Femi Adebayo. It takes well over an hour into the film for this central conflict to get going, though. What we get in the first hour is the set-up of subplots that funnel into the main plot, as well as introduction to characters beyond Gbotija and Ogundiji, like the battle-tested Gbogunmi, Wehinwo, the young man sent to Ogundiji’s fighting academy by his entire village, and the love interest Iroyinogunkitan, who plays an important role in a semi-satisfying twist.

As the subplots and characters are unfurled, the dialogue comes out as one of the stars of the film. Proverbs are loaded into the writing—there are subtitles, even though they move quite quickly. The metaphors, diabolical quips and boastful quotes come at viewers thick and fast, and it’s a credit to Adebayo Tijani’s writing that it doesn’t all come as a barrage. It’s also due to the cast that very little feels forced or over-performed. (The closest we get to over-performing is the heavy-handed tirade Gbotija goes on just before the climatic fight scene.)

Going back to the budget, it’s definitely a boon to have a roster of all-star veterans making up the bulk of the support, and even fringe, roles. When Odunlade Adekola only stars in a single scene, with Bimbo Ademoye and Yinka Quadri both appearing for only about a third of a film, as well as Adebayo Salami and Dele Odule in essential cameo positions, you’ve definitely entered too big to fail territory in Yoruba Nollywood. All of the that star power and personnel is needed since the film sprawls a little longer than necessary, which means it’s up to the acting to ensure every scene is entertaining even when some aren’t essential.

In a scene that would be otherwise forgettable, the great Ayo Mogaji stars as the mother of Ajitoni, played by the ever-combustible Aishat Lawal, who resorts to loud insults to rebuff the marriage proposal of Agbeloba (Ayo Ajewole aka Woli Agba). That scene, which lasts about two to three minutes and serves as comic relief, could’ve been cut without altering the film, but it adds some information that works in service of the film. Ajitoni is devoted to Wehinwo, who’s cruelly killed by Ogundiji, which leads to a search for revenge that effects heroism and a thirst for vengeance. ‘Jagun Jagun’ is winding but it can’t be accused of not being well-thread.

 

It’s similar to ‘Anikulapo’ in that sense, Kunle Afolayan’s Yoruba epic from last year that saw its titular character descend into wanton greed after acquiring an otherworldly power. In that film too, it takes a while for things to really start going, giving viewers an elongated backstory that could easily have been condensed. What worked for that film, ultimately, were its story and acting performances that did some good to even the parts that could’ve been left on the cutting floor. In a way, you could read the sprawl of the film as a form of over-explaining, where the filmmakers wants to show as much as possible rather than simply trust the audience to figure the rest out.

It’s the same trap ‘Jagun Jagun’ falls into, unnecessarily expanding on Ogundiji’s notoriety as a mercenary and dulling all the edges of Gbotija into the innocuous type of protagonist that’s easy to be indifferent about. Perhaps, it’s down to the idea that epics have to be grand in scope, but with a straightforward, good versus bad premise and sans extensive world-building, there isn’t that much to be absorbed by.

For what it’s worth, ‘Jagun Jagun’ is an improvement on the two other recent Yoruba epics in the Femi Adebayo filmography. Last year’s ‘King of Thieves’ and July’s ‘Orisa’ are bonafide cinema hits, the latter is still showing on the big screen and has grossed over 100 million naira despite opening on the same weekend as global box office smashes ‘Barbie’ and ‘Oppenheimer’. Both those films, though, are essentially the same: Odunlade Adekola and Adebayo are cast on opposite sides in the tussle for the control of a fictional kingdom.

The plot nuances are slightly different but the similarities are very striking, even to the point that criticisms can be applied both ways. Most obvious is the lack of depth between the four leading characters in the two films, which makes it difficult to fully understand their motivations and root for or against them. As Ageshinkole (‘King of Thieves’) and Komokomo (‘Orisa’) terrorises the villages, plundering the former through stealing and kidnapping in the latter, his ire feels aimless to even the viewers—who should at least be in on his reasons some ways into the film. Instead, both films are hinged on late revelations that don’t quite hit.

In ‘Jagun Jagun’, the story progression is clearly much better, and it’s evident that directors Adebayo Tijani and Tope Adebayo have a stronger control over the plot than they did on ‘King of Thieves’. (Odunlade Adekola directed ‘Orisa’.) There are still parts that need drastic improvement, especially the use of VFX and CGI, the former quite garish without always inducing a visceral judder and the latter is used to kitschy effect. At this point, though, it’s about growing forward, which is what ‘Jagun Jagun’ accomplishes, raising the ceiling for a film genre whose spectacle was once limited to a niche audience.


ICYMI: ‘FATAL SEDUCTION’, ‘WURA’ & WHAT SERIES REMAKES SAY ABOUT STREAMERS IN AFRICA

Turntable Top 100: Olamide’s “Jinja” reaches a new peak at No.5

Just last week, all 15 tracks off Olamide’s highly anticipated album, ‘Unruly,’ debuted on Turntable Top 100 between No.36 and No.95. This comes only one week after the album was released and this week, “Jinja” slides up 31 spots in a new peak at No.5. The Eskeez-produced track tallied 1.97 million on-demand streams across platforms and 47.1 million in radio reach, making it Olamide’s 12th entry in Top 10.

Asake’s “Lonely At The Top” kicks off this week’s Top 5, spending its sixth consecutive week at No.1. It is just a week behind “Bandana” as Asake’s longest No.1 song in Nigeria, tallying 4.04 million on-demand streams and 97 million on radio reach. After moving up two spots last week, Khaid’s “Anabella” maintains its position at No.2 while Omah Lay’s “reason” marks its 9th week on the chart with this week’s No.3. Burna Boy’s “Big 7” off his forthcoming album, ‘I Told Them’ takes up No.4 and Olamide’s “Jinja” closes out the Top.5.

Just outside the Top 5, Adekunle Gold’s “Ogaranya” slips one spot to No.6, similar to Young Jonn’s “Sharpally” that occupies No.7 this week. Blaqbonez’s “Like Ice Spice” slides up one spot to No.8 and “Terminator” by King Promise slips one spot to No.9. Shallipopi’s “Obapluto” spends its second consecutive week at No.10.

The rest of the Turntable Top 100 chart sees Falz’s “Ndi Ike,” assisted by Flavour and Odumodublvck debut at No 13 and just above at No.12 is Olamide’s “Gaza” gliding up the chart from last week’s No.40.

Featured Image Credits/The NATIVE

Best New Music: Aya Nakamura threads desire & commitment on “Cherie”

For Aya Nakamura—or at least in her music—desire makes the world go round. Dating all the way back to her debut album, ‘Journal Intime’, the Malian-French singer has been fiddling with the thread that connects libidinous urges and smouldering affection, swinging between the candy-coated allure of giving into sweet nothings and the steamy edge of being an incredibly attractive woman. Ultimately, her ethos is agency.

The cliché is that romantic yearning can be all-consuming, which is true to an extent, but that ideal doesn’t always take into account the nuance of choice. Liking a person is easy, not so much for reciprocity, and even harder than that can be defining a situation instead of running on vibes. The latter wrinkle is where the evolution of Aya Nakamura is evident, especially on her early 2023 album, ‘DNK’. Across earlier albums, she sang of reciprocity in straightforward, innately sensual, and utterly efficient ways, the intoxicating essence of her husky voice muscling over vibrant musical choices in contemporary Afropop—from Africa to the Black European diaspora.

For ‘DNK’, she leaned a lot more on Zouk-Love, a subgenre that’s more impactful on Afrobeats than many listeners know. While the album is far from homogenous, the consistent centre of a singular sonic style is different from the scattershot verve of previous albums, and Aya Nakamura hugs those part-silky, part-rubbery grooves with some of her best writing and singing performances yet. On “Chérie,” one of the three songs added to the new deluxe edition of ‘DNK’, she relishes the full control she has over a romantic situation.

The narrative is simple: A guy likes her and wants to commit, she enjoys the effects she has on him even though he’s being warned that it might be a rollercoaster ride. It’s the Cleopatra effect, and the execution is effortlessly stunning. Sung entirely in French, the intense devotion she inspires in her love interest is obvious, even if your grasp on the language is rudimentary. It’s also a plus that Aya Nakamura is singing in the consensus language or romantic love.

“C’est dans tes bras que tu veux que j’m’endorme/attention, c’est dangereux, attention,” she sings on the pre-chorus, a line that, through my entry-level Duolingo ears translates as, “You want me to fall asleep in your arms/be careful, that’s dangerous.” There’s a trace of mischief in her voice, knowing that she’s setting the terms of engagement. In a way, “Chérie” feels like a self-given rejoinder to “Baby,” the standout single off the original 15-track edition of ‘DNK’. On that fairly older song, she lays out her frustration with a romantic situation where her interest acts lovestruck but consistently keeps the conversation about commitment at bay.

As many people who’ve ever been in a situationship will tell you, “going with the flow” is a recipe for tragedy. Not that every situation should be entered with an immediate mission, but there’s a phase where decisions need to be made for emotional clarity. “Chérie” is a playful approach to that point, and it can even be read as a coy attempt at being sure it goes beyond the infatuation-drunk, honeymoon period. “Je veux juste te faire confiance (I just want to trust you),” she sings over Kimo and Silly raiito’s snappy drums and the neon glow of whistling synths.

Regardless of what perspective resonates with each listener, whether through the singer’s courted eyes or as the interest making the initial advances, desire and commitment are universal themes. Aya Nakamura adds a layer of narrative specificity that makes “Chérie” not just a wondrous listen, but also a gleaming gem in a catalogue full of them.


BEST NEW MUSIC: LIFESIZE TEDDY CHANNELS A SELF-AFFIRMING VULNERABILITY ON “AIR”

What’s Going On: Zimbabwe Heads to the Polls, ECOWAS Rejects Niger Proposal & More

“What’s Going On” Tallies Notable News Headlines From Across The Continent — The Good, The Bad, And The Horrible — As A Way Of Ensuring That We All Become A More Sagacious African Generation. With This Column, We’re Hoping To Disseminate The Latest Happenings In Our Socio-Political Climate From Across The Continent, Whilst Starting A Conversation About What’s Important For Us To All Discuss. From Political Affairs To Socio-Economic Issues, ‘What’s Going On’ Will Discuss Just That. This Week’s Headlines Come From Niger, Somalia & Zimbabwe


ECOWAS REJECTS NIGER’S 3-YEAR PLAN 

Days after arriving in Niger Republic to hold peace talks with its military junta, the Economic Community of West African States (ECOWAS) has rejected its proposal to return to civilian rule after three years. On Saturday, the self-imposed Nigerien Head of State Abdourahmane Tiani revealed this, although he gave no further details and said that the principles for the transition would be established in thirty days time, when a dialogue hosted by the junta would take place.

The ECOWAS had sent a delegation headed by Abdulsalami Abubakar, the former Nigerian Head of State. It was however the body’s commissioner for political affairs, peace and security Abdel Fatau-Musah who responded to Tiani’s proposal, rejecting it in clear terms. “ECOWAS is not accepting any prolonged transition again in the region,” he said to Channels TV early on Monday. “The earlier they give back power to the civilians and concentrate on their primary responsibility that is defending the territorial integrity of Niger, the better for them”. 

The situation in Niger Republic has attracted not only the indirect involvement of global superpowers like Russia and America, but it’s been discussed as a major political moment within Africa, especially with a lot of citizens increasingly disillusioned by the government in their respective countries. This new development comes after the ECOWAS threat of a military intervention in Niger, which Fatau-Musah says “is very much on”. 

SOMALIA BANS TIKTOK, TELEGRAM & 1x BET 

The government of Somalia has announced a ban on social media platforms TikTok and Telegram, and online betting site 1XBet, which it claimed were being used by “terrorists” for the purposes of propaganda. The decision came out on Sunday evening, and across informed parties, was considered an extension of the Somali government’s move against the radical islamist group Shebab, which has been locked in violent battles with the central government in Mogadishu for more than fifteen years now. 

Internet providers were ordered by the Ministry of Communication and Technology to cut off access to the three platforms by August 24, warning that legal action would be taken in the case of inaction. According to the Ministry, TikTok, Telegram and 1X Bet were used by “terrorists” and “groups spreading immorality to “disseminate violent images and videos and mislead public opinion”, and banning them would “speed up the war [against] the terrorists who have spilled the blood of the people of Somalia”. 

This comes with little surprise as many governments across Africa have proven their disregard for freedom of speech and the channels which allow them. With no proper alternatives in place, users are left to deal with the sudden disruptions to their everyday lives. Internationally-owned social media platforms like TikTok have thus been the subject of intense scrutiny by governments, with privacy and economic concerns heavily influencing their policies along the line. 

ZIMBABWE HEAD TO THE POLLS 

In two days time, Zimbabwe will head to the polls for her general elections. Among other national posts, the people of Zimbabwe would elect a new president, which has typically dominated conversations leading up to Wednesday. The primary contender is the ruling president Emmerson Mnangagwa who assumed office after the military forced Robert Mugabe to retire in 2017. 

The party Mnangagwa belongs to, ZANU-PF, has been in power since the country’s independence in 1980. He was also a close ally of Mugabe until they had a falling out and for many Zimbabweans, especially young people, the incumbent’s ideas haven’t shown any intent of moving the country forward. Being eighty years himself, Mnangagwa finds himself on the opposing end of youth ideology, and it’s even more sketchy considering the election which won him his first official tenure was widely disputed. 

Nelson Chamisa, from the Citizens Coalition for Change (CCC), is the major opposition. He’s much younger, at 45 years old, and came second with 44% at the 2018 elections. After a court ruling in 2020 stripped him of the leadership of the former main opposition Movement for Democratic Change (MDC), he formed the CCC last year and has repositioned himself as a popular face ahead of the forthcoming elections. 


ICYMI: NIGERIAN STUDENTS PROTEST PROFESSOR WITH HISTORY OF SEXUAL ASSAULT

NATIVE Exclusive: Cheque Is Making All The Right Moves

Cheque’s foray into music was unplanned. As a scholarship student at Obafemi Awolowo University, books were his only companion and entertainment. During a three-month strike declared by the Academic Staff Union of Universities (ASUU)—a casual phenomenon in Nigeria’s dysfunctional tertiary education system—he met a schoolmate who lived in the same street as him. They began a friendship and, one day, Cheque paid this schoolmate—who is now known in the music sphere as Zamorra—a visit and found him rehearsing for a rap battle. Cheque would follow Zamorra to rap and singing contests on campus, and soon, he, too, caught the bug for music.

Cheque’s early musical iterations were far from exceptional. “I was very awful at that time,” he says. “But I could picture myself becoming one of the best one day.” Cheque forged on with intent—taking up the stage name Kyle B—and striking connections with more students-cum-entertainers on campus: Fireboy DML, Yhemolee, Asake, Blaqbonez and Jaido P, to name a few. Still, for all the efforts he poured into music, Cheque never considered it a viable career option. “It was when I finished school that it dawned on me this is what [I’d] do.” In 2018, Cheque and Fireboy DML came to Lagos and signed a one-year contract with a music label. After the expiration of the contract, the label couldn’t retain Cheque and Fireboy DML, and it fell on the two hopeful acts to navigate their careers.

“It was at that time we met one of our friends and we started staying with the friend, and then we were making Instagram freestyles all the time,” Cheque says. It was those freestyles that caught the attention of Olamide, veteran Nigerian artist and CEO of YBNL Nation, who snapped up Fireboy DML as one of his newest signees. Cheque didn’t have to wait too long for his breakthrough, though; Phyno, another veteran Nigerian artist and boss of Penthauze, found one of Cheque’s Instagram freestyles and DMed him. In 2019, Phyno signed Cheque to his label, alongside two other artists – Nuno Zigi and Rhatti.

Cheque immediately got to work. In a single year, he released four singles that showed his versatility as a rapper and a singer. “Pain Away” and “Jekasoro” placed him in Afropop terrain and “Abundance” and “Energy” beamed light on his suave Hip-Hop flows. Both characteristics have become identifiable to Cheque and, with more iterations, he has continued to polish his skills. In 2020, he released ‘Razor,’  his debut EP under Penthauze. The project gave Cheque his breakthrough hit in “Zoom,” a sweet Trap banger about speeding past detractors and ill comments. The song won Cheque more acclaim and boosted his confidence as a performer but deep within him, insecurity gnawed at him.

Months before he dropped “Zoom,” Cheque, in a bid to treat acne, applied a cream that badly burnt his face. The mishap caused him to withdraw into himself. “I became very conscious whenever the camera came to my face,” he says. “I looked down most times when shooting music videos  and hardly smiled at the camera.” While he battled with his insecurities, Cheque continued to make more music. “History” with Fireboy DML and “Call Me Baby” preceded the release of his debut album ‘Bravo,’ which, alongside Fireboy DML, featured Ayra Starr, Olamide and Jackboy. “History” was one of the standout songs on the album. It told a story of perseverance bound by friendship.

“I realise that whenever I’m with Fireboy, I’m close to my highest chakra,” Cheque says. “I feel unstoppable because we know each other’s strengths so well. When we make music, there’s no hindrance, the song finishes so fast, the melodies just pop out so fast and so easily.” It is a camaraderie that Cheque also shares with other artists who were his pals in university; take for instance his guest appearance on Blaqbonez’s “Best Friend” off ‘Sex Over Love’ (2021). “It’s like a film trick because you never see stuff like that coming,” Cheque says about the successes of his friends/colleagues from OAU. “I would be jealous if it was not me; these are the people that we used to look for 200 naira rice to eat. Now [we] are driving cars and living in great houses. It’s crazy, I’m not gonna lie. At the end of our careers, I think we deserve a great movie or series.”

The gratitude and joy that Cheque feels about his current state are the core parts of his latest EP ‘Chequemate.’ The project’s title is a stylised word for “checkmate,” a winning move in a game of chess. With his face completely healed, Cheque’s insecurities have disappeared and he feels that he’s at his most powerful. “If you go [through]my social media right now, my teeth are probably open to the camera, smiling. That’s who I naturally am,” he says. “Anybody seeing me now is not seeing a fake person; they are seeing who I really am. Which, in turn, gives me more confidence to keep making music the way I want to make and present it.”

The six tracks on ‘Chequemate’ foster a storytelling thread of beating the odds and emerging victorious. From the anthemic “Hustler” with Fireboy DML to the love tune of “Sunflawa” with Crayon to the celebratory “God Bless Me,” the project is meant to inspire listeners to take the best shot at their dreams. ‘Chequemate,’ which was supposed to be an album, is the first instalment of the EP series, with a sequel scheduled for release later this year. While Cheque loves for his music to find an audience, he considers himself his first audience.

 

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“I’ve never tried to prove any point to anybody because when I make music, all I do is make sure people understand what I’m saying,” he says. “I don’t feel like I need to prove any point because criticism is very good. If somebody says I’m not good, it’s alright with me. I don’t have a problem because I don’t want to please everybody. Pleasing everybody is a waste of time. Even Jesus didn’t please everybody.”

Although Cheque is generally noncontroversial, once in a while he lets out his feelings on social media about the state of Hip-Hop in Nigeria. “The reason they say [Hip-hop[ is dead in Nigeria is because most heads fail to recognise the vibe has changed, they still wanna rap like it’s 2010 or previous,” he posted on X (fka Twitter) in July 2021. “Well…it’s all melodies now. Get with the program and help your culture.” Earlier this year, he engaged in a mild faceoff with Abuja-based rappers. For Cheque, the Nigerian Hip-Hop scene is striving but is yet to operate at full capacity, no thanks, he believes, to awards organisers. 

‘Zoom’ was by far the biggest hip-hop song [when]it came out in this country [but] they didn’t recognise the song at all. They put songs that we know that the people at home are not inclined to give a fuck about,” he says. “And that kills the genre because you refuse to acknowledge the song that they all love. You put hardcore rap that nobody can sing any of the lines and you’d just be seeing songs with low numbers and nobody’s really listening. There’s no impact.”

Cheque also admits that he’s aware of the murmurs about Phyno not favouring Igbo artists after his former label mates Nuno Zigi and Rhatti (who are Igbo) left Penthauze. “I don’t feel any type of way,” Cheque, a native of Ondo State, says. “When people say Phyno doesn’t help [Igbo artists], I feel this thing is about mentality. Doing music, to me, is a crazy concept because it takes a lot of emotional strength to keep driving. You have to have a reason and great mental strength to wake up and keep recording. You need to have that and I feel like that’s one of the things that still keeps me going. Phyno helps everybody. He signed two Igbo guys and me, so [he’s] definitely helping Igbo guys.”

‘Chequemate’ is the beginning of a new journey for Cheque. He has overcome his battles and cast aside his worries to focus on the bigger picture: becoming as great an artist as he can be. With the support of his label (as well as his distribution partner EMPIRE) and the warmth of his best friends, Cheque has the world in his palms. His manifesto is clear when he says, “I have hidden myself for a long time but now, I want to show people what I can do.”

Featured image credits/NATIVE

New Music Friday: Projects From Bella Alubo, LeriQ, Bontle Smith & More

It’s another Friday and time for a roundup of music projects from African acts to check out. Throughout the week, music has poured in from all over the continent and sometimes it can slip through the cracks, unheard. This column serves to bring those projects to your ears as you prepare for the end of work and look forward to the weekend. Settle in for an experience as we travel the African continent for the latest music projects.

BELLA ALUBO – ‘LAGOS 101’

Bella Alubo’s latest EP, in the title, pays homage to the Nigerian city popular for its rambunctious energy. She makes it clear on “Lagos 101” with Falz. After that, Bella Alubo pays homage to the sounds that appeal to her: from R&B to Dancehall to Afropop. She is a fierce character on “Unstoppable,” rubs shoulders with the rap legend The Notorious B.I.G on “G.O.A.T” and revels in the joys of life on “Party Gyal.” ‘Lagos 101’ is a fine effort.

YAADMAN FKA YUNG L – ‘YES INDEED’

Yaadman, formerly known as Yung L, has never wavered with quality output. His consistency (and the quality therein) has kept him in the music conversation even as times evolve. On his new EP ‘Yes Indeed,’ Yaadman reminds listeners of his brilliance with his patois-influenced delivery that cuts through to the soul. While ‘Yes Indeed’ has a playful vibe to it, Yaadman ensures it’s packed with solid work with songs such as “Looking For Me” and “Sabi Boy.”

KAESTYLE & LERIQ – ‘ASYLUM’

It is no surprise when artists and producers link up to make a project. Newcomer Kaestyle and veteran LeriQ are the latest duo on that roster. On ‘Asylum,’ both creatives fuse their energies and perspectives for a thrilling body of work. Kaestyle identifies his need for wealth on “The Bag,” unfurls his seductive side on “The Emotion” and chases fun on “Yolo.” On ‘Asylum,’ LeriQ’s versatile production is the perfect foundation for Kaestyle to blossom.

PABRYMO – ‘CITY BOY’

On ‘City Boy,’ Nigerian act PaBrymo puts his best foot forward with a collection of songs that highlight his penchant for relatable street-smart lyrics and ear for groovy beats. With the assistance of Seyi Vibez, ODUMODUBLVCK, Minz, Kida Kudz and Rasaqi NSG, he makes ‘City Boy’ an interesting project that is sure to find a home within listeners.

ABIDOZA – ‘PHOLA’

South African DJ/producer Abidoza drops a new album that furthers the heritage of the Amapiano genre. Over groovy beats that fuse elements from R&B to electronic music, ‘Phola’ is a worthy addition to the canon of South African dance music. Featured artists, including Xenia Mannasseh, MaWhoo, Leandra Vert and Berita, give voice to Abidoza’s productions for a wholesome listening experience.

THA BOY MYLES – ‘LEVEL UP’

Rising Nigerian act Tha Boy Myles follows up 2021’s ‘Mylestone’ with a new EP ‘Level Up,’ where he showcases more of his talent. “Level Up” with BNXN is one of the project’s standout tracks – encouraging listeners with stories of their perseverance. There are also love songs such as “Something Special” and the Fave-assisted “One Sided.” Any listener will come off ‘Level Up’ with a better appreciation of Tha Boy Myles.

BONTLE SMITH – ‘THIS IS ME’

Bontle Smith takes centre stage on ‘This is Me,’ as she curates her sonic universe of joyful Amapiano beats. She uses her vocals across the songs while also inviting collaborators to join in her orchestrations. On songs like “Dipula,” “Melodi,” and “Shabesa,” Bontle operates from different emotions, touching aspirational topics here and seeking fun there. In all, ‘This is Me’ is a good showing for Bontle Smith.

JAY CLIFF – ‘WICKED SUMMER’

On his latest three-song pack, Ghanian act Jay Cliff shows his slick flows and deft songwriting. There’s an ease with the way he sings, a breezy confidence that is infectious. The production is eclectic in style fusing elements of Dancehall and Afrobeats and Amapiano for a tasty result. All three songs—“Unruly,” “Up to You” and “E.N.D.”—deserve listenership.

Featured image credits/NATIVE

NATIVE Selects: New music from Davido, Abidoza, SGaWD & more

Every week, new music shows up, sweeping fans and music lovers off their feet while artists gauge reactions to know the effect of their creativity. At the NATIVE, we are committed to keeping our ears on the pulse of the music scene and bringing the best sounds to your doorstep. In our last edition, we brought you new releases from Tochi Bedford, Cruel Santino and more. Today, we have songs that move from Afropop to Amapiano to R&B, with our select artists showcasing their unending talent and passion for creativity. Lock in!

DAVIDO & MUSA KEYS – “UNAVAILABLE (REMIX)” FT. LATTO

Davido’s Afro-House chart-topper is the gift that keeps on giving. After the release of his fourth studio album, Davido dropped a series of cross-continental remixes including Major Lazer. He takes it one step further to tap American rapper, Latto, for a new remix. The iconic introductory verse and hook remain unchanged while Latto taps to match the track’s energy in the second verse. She effortlessly rides the wave of the beat in rap as she reminisces on the toxic traits of a previous relationship. An admirable attempt. 

ABIDOZA – “DON’T WANNA LOVE YOU” FT. XENIA MANASSEH & JAY SAX 

After a fairly silent year, mainstay Amapiano DJ and producer, Abidoza, has released a new project dubbed ‘Phola.’ Right in the middle of the album, he taps Xenia Manasseh for her sweet-sounding vocals on “Don’t Wanna Love You,” a stellar contribution to the rhythmic Private School Amapiano hits emanating from these parts. Her soulful vocals hold a stark vulnerability as she confesses of being scorned by love over a mid-tempo production gleaming with saxophone chords and funky basslines. 

PATORANKING – “HIGHER”

Patoranking added to his catalogue this year with an upbeat Afro-House-tinged single called “Higher.” The track immediately leads in with a bass-heavy drum pattern stacked with melodious strings. “If e no be God, tell me no where I wan dey,” Patoranking croons in the first line, attributing all praise to his successes thus far to God. He sustains a joyful and appreciative tone as he thanks God for protecting him from his enemies, accompanied by choir chants in the background. 

REMINISCE – “WHY?” FT OXLADE

“Why?” is a solemn confessional by Oxlade’s instantly recognizable notes on, carried along by Reminisce’s braggadocious flow. The reigning oja flute draws listeners into the track with its hypnotic notes accompanied by Oxlade’s soothing vocals. He addresses his love interest, begging her to stick beside him despite his shortcomings. Reminisce elevates the track with a laid-back flow reiterating his dedication to the muse despite the questioning of several naysayers. 

BAD BOY TIMZ – “LOTTO”

Bad Boy Timz’s newest single provides a comical sample from an iconic poem meets monologue by Nollywood mainstay character, Paw Paw. It lays the foundation for a story of love as Bad Boy Timz compares the feelings of joy his love interest provides to that of winning a lottery. He seamlessly transitions between singing and rapping, armed with bars in Yoruba and English over a mid-tempo, drum-heavy soundscape. 

SGAWD – “DUMP ALL YOUR WORRIES ON THE DANCE FLOOR”

Any fans of Azealia Banks or perfect infusions of dance and rap would love SGaWD’s new single. She sets the scene with a brief self-affirming message to her listeners, reminding them that she is the hottest in the room. SGaWD commands attention over the track’s ethereal production, chanting lyrics such as “Roll a blunt then I move my hips some more,” charged with undeniable feelings of euphoria. “Dump All Your Worries On The Dancefloor” inches us one step closer to her highly anticipated project, as she continues expanding the scope of her artistry with other-worldly genre fusions.

KAYODE – “TO THE TOP”

After releasing ‘STILL FIGURING LIFE’ earlier this year, Nigerian act Kayode returns with a new single. On “To The Top,” he narrates his struggles as a rising musician and the ways he kept his belief alive. “I was hustling the money wasn’t coming in/In Akoka with my brothers we were struggling/Oh my God I knew I had to level up,” he sings. Kayode sees himself on an upward trajectory and celebrates his journey and accomplishments.

 

KARUN & BLOCKA BEATS – “LIE TO ME (KENZA REMIX)” FT. KENZA

Kenyan alternative R&B star, Karun, returns for a remix of her hit single with Kenza. The single which originally had a gleaming production with underpinnings of SA’s dance scene now takes the shape of a futuristic electronic track with Karun’s same honeyed vocals. Her vocals hold a raw vulnerability as she beckons on her muse to reaffirm her despite knowing the realities of their failing relationship. Across the single, Karun drifts in and out, allowing Kenza’s glowing production to shine through.


Words By Nwanneamaka Igwe & Chigoziri Ezeaku


Featured image credits/NATIVE

‘NATIVEWORLD’ A Year Later: 7 Standout Guest Appearances

In 2020, NATIVE Sound System (NSS), a music production collective (under the auspices of NATIVE Networks) with a passion for promoting the African youth culture, took a decisive step in curating the sounds and artists championing Nigerian music on the homefront and across the world. Recording camps were formed in Lagos and London, and artists—established and rising—were invited to collaborate and birth interesting sounds that highlighted the diversity and talents of Africa and the black diaspora.

The result of their work came in the form of the 15-track compilation album ‘NATIVEWORLD’, which boasted names such as Ayra Starr, Cruel Santino, Teezee, The Cavemen, Lojay, Lady Donli, BOJ, Odunsi (The Engine), Show Dem Camp, Obongjayar, PsychoYP, Bloody Civilian, Tochi Bedford, Joyce Olong, DETO Black, SGaWD, DAP The Contract and NSG, among others. Today marks the one year anniversary of ‘NATIVEWORLD.’ The album is a labour of love – from its sonics to its visual identity. It is an extension of Native Sound System’s connectedness to the pulse of the youth culture through fashion, radio and other areas of entertainment.

The magic in ‘NATIVEWORLD’ are the hitherto unlikely combinations of talents. Artists whose styles were thought too dissimilar turn their differences into strengths, sparking brilliance that comfort zones would never have made. In honour of ‘NATIVEWORLD’, NATIVE Mag‘s has selected seven guest appearances that epitomises the album’s spirit of hyper-collaboration—no mean feat for a no skips project with over 30 contributors. This is a celebration of NATIVE Sound System’s present and the lustre of our future.

AYRA STARR – “STUCK ON YOU”

Ayra Starr the star that you are. Her mastery of delivering standout hooks and verses that will ring in your ears days after has never been up for questioning. Her twinkling vocals introduce this project standout with an echoey line “Can’t get my mind off you.” She leads in the high-tempo track with mellifluous brazen confessions of love in the first verse and carries on the hook in a message to her muse over a glistening production. Ayra also provides supporting vocals over DAP’s effortless flow in the second verse, heightening the track’s other-worldly feeling. Just as Ayra’s been stuck on her love interest, I’ve also been stuck on this track and its masterful display of relationships complexities in a series of melodies.

THE CAVEMEN – “TORTOISE”

The Cavemen couldn’t have been a more perfect fit for an intro track of a genre-bending album with glowing elements of dance like ‘NATIVEWORLD.’ The track leads in with an intoxicating bass-heavy beat strong enough to get your heart thumping to the rhythm. Like a portal opening, smooth chords and subtle shakers accompany the  charming bassline as new notes unfold with The Cavemen’s chant-like adlibs. “Let the music take you away,” the pair command in the pre-hook, urging audiences to give into the feeling of freedom the chords instil. They go back and forth recognizing the veterans that have laid the groundwork for the success Nigerian music experiences today. They set the tone of the rest of the project when they croon, “Ka anyi gba egwu” which translates to “let’s dance.” Effortless and clean finish. 

WANI – “WEDDING RING”

Assembled on this lucid record are a quartet of highly affecting singers, but Wani puts in arguably the strongest shift. His millennial-sounding vocals are the first you hear, his crooning revealing suggestive tendencies while painting the most serene picture about being in love. It’s the kind of performance that makes you ask your boys what their plans on marriage are, the kind that makes you reflect on the substance of your romantic affairs. As though in agreement that his tone and perspective most carries the song’s message, the other artists leave the hook for Wani, who exudes pleasant warmth until the song’s last second.

ALPHA P – “PRESSURE”

Alpha P does most of the heavy lifting on “Pressure,” to great effect. He is provided a massive assist from producer Le Mav, who creates a catchy, Amapiano-tinged production. The log drums and the handclaps power the jubilant mood and it’s this setting that Alpha P enters with panache. His vocals glide throughout the songs, with melodies and adlibs clashing into sweet symphony. His co-collaborator Lady Donli also adds passionate, sultry vibes, stamping her imprint with confident yet soothing vocals. Still, Alpha P steals the show with his dynamism on the chorus, pairing unrelenting melodic chants with an assuredness in delivery.

KNUCKS – “HONEST”

The biggest strength of ‘NATIVEWORLD’ is how the artists lay down their diverse skills for the benefit of a song. “Honest” is unarguably one of the best examples, merging the alte-influenced singing of Teezee with the particular candour of Tec’s verse, who turns up for Show Dem Camp. They’re brilliant efforts like many of the contributions on this seminal album, but it’s Knucks who emerges the surprising star of the show. His verse wields a precision that’s heavy with realism yet assuming feather-light humour, as seen in a bar like “Knucks is in his bag like he stays in Birkins”, the last word delivered to land with the specificity of place. And yet his thoughts move beyond him, embracing the grace that comes with being a narrator for generational experiences.

BLOODY CIVILIAN – “COLD FREESTYLE”

Bloody Civilian lays out her feelings plainly. That much is clear on her fairly recent debut EP, ‘Anger Management’, but the evidence tracks back further, like her gauzy appearance on “Cold Freestyle.” Singeing the threads of a toxic situationship, her disappointment is palpable. However, it’s her carefree resolve – “This time was the last time/I gave you my best side, baby” – that makes the song really hit. Over SHOLZ’s cavernous bass and glistening dance arrangement, Bloody sweats out all the heartache and the freedom she radiates is nothing short of glorious.

LOJAY – “RUNAWAY”

The emotive value of Lojay’s ability as a writer can never be understated. A big part of that is specificity, it makes listeners believe he’s pulled these narratives from his personal life – which is often the case. On “Runaway,” he’s in sterling, lived-in form, playing one half of a relationship teetering on the edge of collapse. The antidote might be communication, so also could it be the catalyst for an irreversible end. Lojay embodies the unease; the fear isn’t just heartbreak, it’s the path to that point and the million and one things it can do to a person, especially when you’re the person looking to initiate the conversation and compromise. Lojay gave up the expressive goods.

Revisit ‘NATIVEWORLD’ here.


Written by Emmanuel Esomnofu, Nwanneamaka Igwe, Uzoma Ihejirika & Dennis Ade Peter.


NCVRD: HOW SINALO NGCABA CREATED NATIVE SOUND SYSTEM’S ‘NATIVEWORLD’

A 1-Listen Review of Yaadman fka Yung L’s New EP, ‘Yes Indeed’

Yaadman has been around for more than a decade, and has colourfully interpreted Dancehall for the homebound audience. He’s had sterling moments capturing the popular imagination, combined with his own restless search for musical clarity. The artist who was previously known as Yung L has however forged through, putting out critically-acclaimed projects and burnishing his cred among a section of fans as one of the most distinct artists orbiting African music. 

With his new EP, ‘Yes Indeed,’ the artist returns from an excellent showing the last time, on 2021’s cult classic ‘Yaadman Kingsize’ which, as written by Dennis Ade Peter, “pulls and wastes no punches, rendering Yung L in his multidimensionality, as a raunchy gentleman, serial peace seeker, and socio-political observer”. That album filtered Yaadman’s rasta-influenced philosophies through a cosmopolitan lens, culling in features which ranged from Seun Kuti to Tiggs Da Author. On the latest project, the focus is expectedly leaner, as Yaadman reserves space for just one guest artist, Oliander. There’s a lot to expect however; if anything, the artist’s recent projects have been stellar, and he’s stepping into this with the weight (and perhaps grace) of excellence, especially with the poignant direction of his name change. 

On that note do we give ‘Yes Indeed’ the one-listen treatment. In usual 1-listen review fashion, all reactions are in real time while the music plays. No pauses, rewinds, fast-forwards or skips.

“LOOKING FOR ME”

Sweet reggae groove here. I’m in love with this bounce, the drums are really mellow and feel-good. The kind you roll a good kush to. Yung L’s skating through this one; he’s in his Caribbean bag. Each inflection and each word works like a spell. “Hot like fire, but me cool like breeze” is a line that perfectly captures the mood of this song. What a chill way to start off the project. Put Chronixx on this and everything goes absolute bonkers. Which isn’t to say the song isn’t nice as it is; being a Reggae head, I know I’ll be playing this for a long time.

“VAWULENCE”

One thing about Yaadman is that his beats would always bang. The mysterious undertone here perfectly accentuates the confrontative energy he’s bringing here. The bass line is quite buttery, and I like the tempo. “Say I come in peace but I carry small violence” is such a caption-ready lyric. Everything about Yung L’s artistry is measured; from the weight of the imagery to his vocal technique. He’s able to do a lot of things with his voice but he doesn’t make the versatility overbearing; it just is. Two over two here.

“S.O.S (REMASTERED)”

This song was my introduction to Yaadman. I was in secondary school when it dropped and I could sing every word, which is saying something considering I wasn’t in too deep on Reggae and Dancehall then. But the vibe of the song is just unique; it’s truly one of the greatest Nigerian songs of the modern era. I’m not liking this remastering a lot; there’s a lot of angst that’s been taken away through its polishing. Still, the words are as evocative as ever. It remains an enjoyable record, even if that scratchy quality of its original is elusive here. For documentation purposes though, Yaadman has done well in resurrecting this song into the consciousness of music lovers.

“SABI BOY”

Asake-esque horns starting out this one, you can tell the mood is about to be celestial. Yaadman knows how to paint intriguing character portraits; when the song starts off from a third-person perspective, you know he’s about to deliver gems. The mood is here is serene but not sombre; there’s purpose in its melancholy, and it’s the kind of song I would surely appreciate in a more reflective setting. Per structure, it’s a good way of repurposing the project’s direction down the mellower path, which Yaadman has more often favoured in this stage of his career. 

“ME SHE WANT” FT. OLIANDER 

A love song here. Yaadman does these well. These kind of his songs exist in that steamy zone between flesh-turning desire and respect for the other person. Really laid back vibes here; it’s not doing me in yet, but I know it would in the future. When a song has potential to grow, I think people have a sense of that from the beginning. The duet form here is also a winner; I’m loving Oliander’s tone and her songwriting. She’s deep into the song, her verse is like lipstick—gets everything set. Okay, she’s turned the song on its head; I think this might be the standout hit from the EP.

“MOTIONS”

Choir chords from the start of this one. A lot of artists favour this direction on the last song of a project. Yaadman is really singing here though; the leanness of the production amplifies his voice in a really electric way. He’s directly sinking into my soul, each note is like a message from far away but yet so near. “I just need some time and space” always makes for a poignant line because we’re always needing time and space, and they seem so uneager to align. The world demands so much. “Get my head right, get my mind right,” me too, Yaadman. Preach on, my brother.

FINAL THOUGHTS

The longer artists practice their craft and their unexplored subjects lessen, it becomes a considerable challenge to relay fresh perspectives. Especially in popular music where redundancy is hastily observed and sometimes criticised, the unspoken rule has always been to evolve. Artists like Yaadman, however, remind us that there’s no one road to evolution, as he’s renewed themes he’s been mindful of all his career, which is charting an invigorating path to spiritual self-actualisation while soaking the blessings of mortal life.

‘Yes Indeed’ is a masterful effort. Each song here propels itself from within, bursting often with an effervescent energy that doesn’t rely on charging the listener. The vibes are relaxed and introspective, the result of years of sharpening one’s technique. Not releasing a project since 2021, Yaadman seems to have emerged from a channel of personal discovery, emboldened by the experimental scope of contemporary Afropop. He courts novelty, especially in the sound, but the direction pays homage to his own interests. He hones into his mental landscape longer than he does on his last EP, ‘Juice & Zimm’, and reaps here the dividends of that sustained focus.


ICYMI: OUR 1-LISTEN REVIEW OF OLAMIDE’S ‘UNRULY’

Hip-Hop Saved My Life: A Love Letter To The Genre At 50

Looking around the music world today, no other art form has been as influential as Hip-Hop. When people discuss the genre now, it’s as an extension of capitalism, a thorny growth on the skin of Black music heritage. The American scene, being the central location of the movement for obvious reasons, has not given its lovers a lot to love outside of the music. Brazen deaths, the coolness with which drug and gang culture is depicted, the consistent slipping onto debauchery—all these have edged popular conversation over the brilliance of Hip-Hop acts, who’ve turned our shared experiences as Black people into impeccable raps and striking visual moments. 

My instincts tend to be optimistic, however. As the culture which began in the Bronx area of New York clocks fifty this year, it’s a blossoming period to assess one’s immersion into this most particular expression. Nowadays, I’m knowledgeable a bit on the African origins of rapping. How our ancestors who crossed the Atlantic curved Soul from their hearts, which came through their mouths in spellbinding rhythms. With R&B being a direct descendant of that yearning, Hip-Hop emerged from that consciousness through proximity to the former’s sound and cultures. 

This consistent search for the narrative behind my favourite genre is sparked, no doubt, by my present occupation as a writer, but before all this was captured in my mind’s eye, connection was the sole motivation. Born in the late nineties, my baby’s ears must have picked up on songs like Sisqo’s “Unleash The Dragon” and “I Can,” as those saccharine-infused records were the Hip-Hop music I recognised, one which was close to the crowd and approached technique with that maximalist perspective. 

That era belonged to mixtape CDs and disc jockeys reigning supreme. The areas where I grew up in mainland Lagos were culturally vibrant, hosting street jams and random parties at any given chance. Perhaps nostalgia clouds my memory, but if I remember correctly, that was a happier period for Nigeria. Most people might say the same; our fortunes have so drastically changed, that it has affected communal life, in a very profound manner to say. When I encountered music, and Hip-Hop particularly, it was outside and the wind splashing on our faces made the music much more beautiful

Hip-Hop belonged in the centre of our cultural life. You could hear it in the breezy cadences of Jay-Z and Missy Elliott, the glitz-packed records of T.I much later, 2Pac Shakur’s angsty songs which the country’s provocated youth immediately resonated with. From the mid-nineties to mid 2005, the sounds which proliferated the mainstream were rinsed from across the Atlantic, the culmination of cultural exchanges which began in the 16th Century. This wasn’t to say that Nigerians were sole recipients of that thrilling tradition—far from it. I wasn’t too keen on categorisation then, but I knew we eagerly created from those established examples, holding our output against theirs in the contest and context of interrogating identity.

The African needn’t be bound to geographical inspirations, especially since every art form that’s emerged since the so-called modernisation has been the creation of many peoples and cultures, the result of continued interaction. You could feel R&B in the most searing way through the songs of P-Square. Theirs was a brilliance captured in sound and picture, as their inspired records drew ostensibly from what was pouring in from America. Still they managed a certain Nigerianness in their ethos, the consistent infusions of Igbo and experiences grounded in familiar locales. 

Thinking about it now, it seems R&B has always carried the weight of homebound expectations. Its sound, considerably grander than Hip-Hop and viewed through plush, upscale imagery, would have been considered too gritty for the mainstream 2000s. So, its artists, from Plantashun Boyz to Styl Plus, had to prove that they were indeed Nigerians, creating those colourful lyrics taken from their native lingua. Which isn’t to say the music sounded forced; if anything, the success of that fusion would come to be a model for rappers in subsequent years, the likes of Ruggedman and M.I Abaga who sought to champion homebound experiences through raps.

From its entry into Nigeria, Hip-Hop operated on very different terms. I’ve sat with Obi Asika who narrated his historic suggestion to Junior & Pretty when he saw them rap for the first time; that instead of forcing the then-popular Americanised expression, they should rap in Pidgin-English, which is the de-facto common language in most urban areas across Nigeria. Creating “Bolanle” and other iconic songs, the Storm Records duo revolutionised Hip-Hop in Nigeria, but for the most part rappers had only themselves to listen to. Rap is perhaps the only genre where having an outsized ego happens to be an important requirement to reach elite status, and for better or worse that has reflected in the music. 

In the 2000s, the biggest discussion within Nigerian Hip-Hop was language. Given that identity was so closely linked to our language, the medium of passing across such an important message became similarly important. The haughty lyricism spawned by English-speaking rappers—Mode 9 most popularly—was implicitly challenged in the raps of street-influenced purveyors, who believed our local identities were striking enough to be carried into the traditional essence of Hip-Hop. 

Discussions on identity are seldom new within art circles. 1962’s seminal Makerere Conference on African Literature spawned such debates, as writers like the Kenyan great Ngugi Wa Thiong’o expressed the strong opinion that our writing wasn’t doing much against erasing colonial identities if it wasn’t steeped in the intricacies of our local languages. It’s an idea he later expounded on the groundbreaking essay, ‘Decolonising The Mind’, and carried into his own work by changing from his erstwhile name of James Nguigi and writing all of his books ever since in his native language of Gikuyu, although he later translated the majority of them into English. The Nigerian Chinua Achebe stood on the counterview, his own books imbibing much of Igbo culture and spiritualism without losing its native soulfulness. It was he who said, quite profoundly: “Do not be deceived that we have chosen to write in English, for we intend to do unheard of things with it.”

During the ’00s, I was behind on the divisive lingual conversation in Nigerian. I couldn’t gauge the real-time reaction to “Elbow Room” or “Peace or War,” but later I would find and hear the stories, mostly through the internet. And it’s a bit ironic that for the depth of Hip-Hop culture I’m now immersed in, my first attentive moment was “Coming Home,” a comeback record of some sorts for Diddy and his label Dirty Money. Before then, the nineties-dominant mogul had barely scored a hit record, but with its massive promotional chest and that searing hook from Skylar Grey, the song came home, quite literally to me. I liked its progression so much that I wrote its lyrics, word for word, on a book and through that learnt to rap the song. 

Even though I came up in the era of mobile phones, for a time, we didn’t know the possibilities of Al Gore’s Internet. We didn’t know that you could punch a set of words onto Google and its entire lyrics would come up. If we knew, the music books whose paperbacks bore the glossy images of superstars wouldn’t be such a dominant force in youth culture. For me, I went through the painstaking but rewarding process of playing the song on my sister’s phone and writing the lyrics. I couldn’t have known it then, but that was an essential formation of the sense of rhythm, which is important for every artist, whether a writer, painter or pianist. Intuitively, I began to develop an affinity for knowing the creative process behind these songs. 

For a while though, I continued to write along to rap songs which I liked. One poignant and humorous memory returns: how I’d hidden in the backyard of a compound on a school day, delaying myself because I was writing the lyrics to M.I’s “Undisputed Champion”. The Jos-bred rapper was the first idealised rap superstar I witnessed in full consciousness, the Short Black Boy seized the public imagination by impressing a vivid image of rap on teenagers like myself. 

His first two albums, ‘Talk About It’ and ‘MI 2: The Movie’ are unarguably classics, but at the moment of release, they were larger-than-life portraits of a cosmopolitan existence. For we still had an eye on America and, to a lesser extent, other parts of the world, and like rappers before, we subconsciously pitted our mental abilities against theirs. We wanted the assurance that we were performing at global levels and M.I was the perfect embodiment of that. A returnee from the US, his music bore the sleek poetry of our shared spoken word and his sonic choices amplified by his production skills. 

When the young people began using the Internet more frquently, M.I Abaga was a touchstone for that contact. Seeking communion with like minds, I frequented Hip-Hop groups on the then-popular 2go app. We called each other wack and wrote even wacker bars, but that was an introduction to the depth of knowledge that can be obtained from falling in love with something someone else is in love with. From there, I struck off with a group of friends (we were texting, rather than rapping) and joined a rap collective known as Diabolic Emcees (DMC in abbreviation) which we took to Facebook where it blossomed. At the height of its powers, the group had thousands of members who regularly shared their written tracks, complete with hooks, verses, and feature verses, in some cases. Few of us had any intent to record the lyrics; just writing them and getting plaudits was enough for us. 

DMC became more than an online community for me. Favouring an austere style which was influenced by poets, I would put out written track after written track, earning the respect of my peers. I never thought about it then, but how many of us had Hip-Hop offered an alternate reality? In our personal lives, we probably weren’t paid much attention but through raps we learnt to take life seriously, to get in touch with transcontinental conversations when our mates were fussing over Mathematics. Art has that ability to transcend age, and so we were wiser than our years, as evidenced in the level of lyricism teenagers were showcasing.

There was Mark Enkrypt, who had the incisive metre of Nas; there was Moorpen, influenced by the niche rappers who spawned timeless rhymes about science, afro spiritualism, conspiracy theories, and still flexed their own abilities. There was Rxbel, who I’m still friends with today, carrying the torch of poetic rap but with more edginess than myself, who fancied abstractness over solid shots. 

One would be surprised by the number of persons across different spheres of life who share a similar history. One thing about Africans is that regardless of our position on the continent, Hip-Hop is never far from our origin story. For us, the genre allowed the formation of interests which went beyond ourselves, and we took great pride in sharpening that knowledge. Finding such communal spaces as DMC was one way of doing so; another way was watching more skilled practitioners edge it out or explain concepts in songs. For the former, Nairaland was my preferred channel. Figures like Ibime, AirForce, and later Blaqbonez (yes, the famed Preacher of Sex over Love) were battling each other in the platform’s celebrated rap groups, and in real time I learnt how seemingly far-off elements can be brought into rap, and that only contributed to my conviction that rap was the most intelligent genre ever. 

Unfurling the concept in rap songs was catered to by Genius, which back then went as Rap Genius. As my elder siblings bought me mobile phones, seeing I was quite the curious one, I became a bonafide user of the platform. Seldom did I contribute to the discussions; I observed from a distance, seeing rap enthusiasts like myself share their opinions on what the lyrics meant, and I sifted them through logical eyes, reaching my own conclusion after days and weeks of listening to the songs. That was the height of the blog era, though for purist reasons, we weren’t interested in the annointed purveyors of the period, the Kendrick Lamars and Drakes; rather we found out artists like Mos Def, Common, the Wu Tang Clan, and Eyedea, whose illuminating perspective made me a fan for many years. 

That blog era offered the Nigerian Hip-Hop community its last true form of having a vibrant online presence. No one could have forgotten the reaction to M.I’s ‘Illegal Music 2’. So many of us went through each song wanting to know who had the best feature verse among the many rising MCs who were on the mixtape. The unanimous choice was Boogey, whose silver-tongued flow on “Ridiculous” had us jumping on our seats, his approach quite similar to the hair-raising lyricism of Eminem. Within underground circles, we championed him along with the likes of Kahli Abdu, Rukus, Lord V, A-Q, and many others, who stirred that imaginative sense by taking shots at each other as eagerly as they collaborated, the culture bubbling with online conversations which brought so many people together. 

As a Nigerian Hip-Hop fan, that was my favourite era. The easy perspective would be longing—for those supposedly glory days, for their activity and brilliance, for the blessing of a community that cared. I won’t do that, especially since Hip-Hop in the country has been consistently viewed through a one-dimensional lens. Not many people have recognised the stirring power of Afrobeats, and its risk of running a single story, and rap being on the periphery of the popular consciousness. 

If anything, the scene’s problem has not been the absence of exciting rappers as much as it is of depreciating range among the popular demographics. With playlisting and algorithm technologies, fewer people are checking out the music that lies beneath the rubble of the warfare that is capitalist-informed industry. There’s a host of electric female rappers on the scene, from the Mavin Records-signed Lifesize Teddy and sGawd to Deto Black and mildly viral sensation Brazy, all of whom have different aesthetics to match their distinct sounds. On the male side, the vastly different presentation in someone like Psycho YP and someone like PayBac iBoro, proves the variance of contemporary Nigerian rap. There’s Show Dem Camp whose sociopolitical awareness have been broadened with their infusions of palmwine music, which has resulted in one of the most legendary catalogues across Nigerian Hip-Hop history. Ladipoe is not so far off, a true auteur yet immersed in contemporary life. 

The reason why ODUMODUBLVCK is so important to rap culture, and why he has been championed by most of the greats, is because he throws it back to the aforementioned period, when rap was pristine and fitted into any and every shape of our everyday existence. With his branding he’s more Nigga Raw than Phyno, embracing colourful aspects of the Igbo identity, and harkening to the visual template laid by luminaries like The Trybesmen and Eedris Abdulkareem. His lyricism also accounts for the middle class Nigerian life, beneath the focus of the mainstream, poignantly relaying young and dangerous experiences with skill level no rapper has managed since Erigga, who’s featured him tellingly on the excavating “PTSD”. With his ‘EZIOKWU’ project expected later this month, and with Olamide mostly returning to his rap roots on ‘Unruly’, there’s been a lot of bars going around.

In recent times I have found myself moving with a bounce that is recognisably Hip-Hop, basking in the everglow of the music that has most influenced me. These words become then a letter to this lover who’s turned fifty, a celebration of its entire essence, the numerous joys it has given us, even now, amidst the devastating consequences of its exponential growth. May this lover live, and may we continue to find new ways of loving her. 


50 YEARS OF HIP-HOP: A CURRENT LOOK AT NAIROBI’S THRIVING RAP SCENE

Asake Is Basking In Global Success After Selling Out The O2 Arena

It is almost impossible to think that just over a year ago, many people were not familiar with the unstoppable force that is Ahmed Ololade. Though any core music heads who had their ears to the streets couldn’t get enough of the 2020 street-pop hit, “Mr Money,” Asake still largely flew under the radar of mainstream Afropop conversations. Now, two months after the announcement, he joins the genre’s flag bearers as the fourth artist to close out one of the biggest concert venues in the world-O2 Arena. After a decade of relentless hard work and dedication, Asake is sitting at the top of the world and rightfully so.

 

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The last time we caught up with the NATIVE cover star as the indisputable face of modern Afropop with the biggest, loudest and most relentless breakthrough act of 2022, Asake was barely three months into his debut album. He tactfully, under the guidance of the genre’s key veteran, Olamide, positioned himself as a serial hitmaker determined to make good use of the spotlight he received. The 12-tracker, a cult classic in its own right, provided a mix of his typically catchy, upbeat productions and more slower-paced tracks like “Nzaza” and “Muse.” 

He also reinforced his versatility with tracks like “Dupe,” a House-influenced track, serving as an appreciation for his tumultuous journey thus far. Contrary to many that think the YBNL signee sprouted out of nowhere, his catalogue is evidence of years of perseverance and patience. “See, there’s no magic in this thing. It’s just endurance and perfect time,” he shares in a moment of stark vulnerability with the NATIVE.

The new year saw the same relentless force as Asake continued expanding the scope of his artistry with alluring visuals directed by frequent collaborator, TG Omori. This came alongside the release of “Yoga,” packed with new techniques amidst the all-too-familiar log drums-shaker pairing. He experienced an evolution in ways beyond his sound as he transformed from a local celebrity to a global superstar in high demand to grace stages across the globe.

After embarking on a UK tour late last year, Asake’s performances received varying reviews due to poor logistic planning and over-capacity venues that resulted in unfortunate deaths at O2 Brixton. Asake was on a mission to redeem his newly formed image with inimitable performances for global festivals and talk shows including a soulful yet hypnotic rendition of “Organise” at The Jimmy Fallon Show.

The next we heard of the superstar, “2:30” dropped. Over a month later, his Olamide-assisted chart-topper, “Amapiano” arrived with the announcement of his sophomore album, ‘Work of Art.’  The tune was an ode to the South African dance scene and its unfaltering penetration and redefinition into varying parts of the continent with supporting themes of Asake’s attained success in the past years. Armed with his experimental touches on the project’s pre-released tracks, Asake was primed to reveal a new and improved vision with the familiar undermining of his Afro-House and Fuji embellishments.

But when the Basquiat-themed album hit the airwaves, audience reception was on opposite ends of the spectrum. Some celebrated Asake for his unfathomable ability to dish out hit after hit in such quick succession while other conversations stirred around his music falling flat due to its repetitive baselines. While there may be some merit to the latter perspective, Asake’s unbridled confidence in his style and craft showcased across ‘Work of Art’ is evidence that he is in control. An appropriate response to the projects naysayers can be referenced in his sit-down with the NATIVE, where he shared:

If something works for you, it means you’re the originator of it. So why will you leave it? I come with a sound and the people love it, so I might do it 70,000 more times, your own is to keep enjoying it. I just have to be doing it well, that’s all that matters to me.”

It is with this irrepressible confidence and admirable defiance Asake has become a household name in just two years. As he takes on the O2 Arena, following Afropop’s greats—Davido, Wizkid and Burnaboy—we’re eagerly sat on the edge of our seats to witness what more outstanding feats Mr Money has up his sleeve.

Featured Image Credits/The NATIVE


REVIEW: ASAKE’S ‘WORK OF ART’

Midas the Jagaban returns with new single and shares details of forthcoming EP

If you’ve ever come across viral TikTok hit “Party with a Jagaban,” then Midas the Jagaban is not too far off your radar. The South Londoner arrived hot on the scene in the summer of 2020 with an air of enchanting mystery with their masked personality and unique taste for indigenous Afropop with underpinnings of Afroswing. From the debut EP, ‘Midas Touch EP’ to subsequent releases over the past few years, Midas has ushered in delectable sounds that blend Afropop sensibilities and global influences with catchy beats and playful lyricism.  

After a much-needed hiatus from the scene, Midas makes a resounding comeback with the first promotional single off the highly anticipated extended play, “More Vibes, More Money.” Combing through their expansive catalogue, it is clear that Midas is accustomed to putting together songs that feel right to blast in the summertime and the recently released single is no exception. The intoxicating drum pattern exudes a thrilling and exuberant sound that lives up to its unique style and boundary-pushing sound. From the title of the Diquenza-produced single, it is clear that they’re here for good vibes and Midas doesn’t disappoint. 

The song leads in with Midas’ upbeat vocals accompanied by light shakers and a high-tempo drum pattern, perfectly leading into the upbeat dance track. They emphasise through its course that they’re here for a good time and when the hook draws in we’re left with a head-bobbing tune as they repetitively croon “More Vibes, More Money.”  We rediscover Midas’ flare for genre-bending tunes with the inclusion of smooth piano chords and log drums at the second pre-hook and towards the end of the track. This shows that despite being away for a while, Midas’ ears are to the streets as they provide a unique contribution to the Afro-House sounds emanating from these parts. 

The song’s accompanying Yukki-directed video finds the masked artist in a tent, seeking healing from an unknown yet fascinating jewel. The supernatural powers of their source work in their favour after which Midas finds their way back to the camp to meet people awed by their arrival. It is a clear and simple yet expressive style of visualising their comeback to the music space. 

With “More Vibes, More Money”, Midas the Jagaban is signalling a new phase of her career as she looks ahead to the release of upcoming EP, Midas Touch Vol. 2: Return of the Mask,’ slated for release in November. Going by her latest single, this new era will certainly have you running it back to catch her sonic intricacies. Watch this space.

Listen to “More Vibes, More Money” here.

Featured Image Credits/The NATIVE