The Everlasting Resonance Of 2Face’s ‘Face2Face’

From the very beginning, Innocent Idibia was feted as the great hope of Nigerian pop post-1999. And if you need proof of 2Face’s exalted reputation from that era, just press play on Eeedris Abdulkareem’s scorching diss song, “Wackawikee MCs,”  off his 2002 solo debut album, ‘Pass,’ where he fired shots at all the leading figures of Nigerian music from the late ‘90s to the early aughts with reckless abandon.  Of all the artists mentioned across the venomous five-minute record – Eddy Remedy, Tony Tetuila, and Blackface – only 2Face was spared the Kano-born artist’s ire. Instead 2Face received a compliment; Abdulkareem playfully described him as the Plantashun – a play on the name of the iconic boy band – with the rest of his band members described as Boiz. 

Something about 2Face always stood out as the heart of Plantashun Boiz, the three-man band that played a critical role in revolutionizing Nigerian pop. Between his boyish good looks, undeniable songwriting chops, and a mellifluous vocal style that ranged between heartfelt crooning and chest-thumping gusto, the Jos-born singer had a charisma  that made him the de-facto poster boy for a new generation of singers not irreparably traumatised by the years of military rule and the economic hardship that resulted from undemocratic rulership. 

At the tail-end of  “Wackawikee MCs,” amidst the bluster of a long-winded post-script, Eedris Abdulkareem would lay down the gauntlet in a way that would have far-reaching consequences for Nigerian pop music in the coming years, daring the Plantashun Boiz to release solo albums to test out who had the most traction of the band’s three members. Abdulkareem’s taunt landed on already-tense ground due to a build-up of unresolved issues among the group’s members, and even the release of  ‘Sold Out,’ the band’s sophomore album, could not stop their eventual splintering. 

Just two years after “Wackawikee MCs,” 2Face would be the first of the Plantashun Boiz to put out a solo album, turning in ‘Face2Face,’ a landmark album released under Kennis Music in 2004  that would reshape the fabric of Nigerian pop from top to bottom. At that time, Kennis Music was an absolute behemoth that was at the pinnacle of the music business in Nigeria while 2Face, undoubtedly talented, was fresh out of a boy band and hoping to make his mark as a solo artist. He desperately needed a win to validate his decision to leave the Plantashun Boiz and ‘Face2Face,’ rich with an almost-diaristic journaling of his day-to-day life, his imperfections, and dreams, would prove an ace. 

While with Plantashun Boiz, 2Face had the steady hands of Nelson Brown who helped the group develop their signature blend of Hip-Hop, R&B, and Soul music imbued with a Nigerian essence. Alone, the singer was going to have to figure out a way to bring his musical ideas to life without the figure who helped guide the earliest parts of his recording career. To work on ‘Face2Face,’ 2Face would team up with storied producer, OJB Jezreel, whose studio in Surulere was fast becoming a well-established destination for some of the most forward-thinking Nigerian music of that era. By the time 2Face sought out OJB to start work on  ‘Face2Face,’ the producer was already widely-regarded as one of Nigeria’s most inventive producers, receiving praise for his experimental work with distinctive percussive patterns and electric riffs that imbued the Hip-Hop they were making with an unmistakable Nigerian flavor. 

If 2Face was undoubtedly Nigerian pop’s biggest star-in-waiting, he was also one of the scene’s most visibly-criticized figures of that era. Reports about his personal life, supposed moral failings, and messy dealings with the Plantashun Boiz  regularly made the news and became national talking points.  ‘Face2Face’ provided an opportunity for the singer to address his critics and naysayers, and it’s an opportunity that he gleefully took on the pensive lead-off, “Nfana Ibaga,” while promising, “I go bare my mind/ I go bare am black and white.” There’s a host of issues being discussed on the song: the ridicule he experienced for not completing his education and the prevailing view that he’d never get married due to his messy sexual history are just some of the most pointed criticisms 2Face runs through. Atop OJB’s percussion-heavy instrumental, the singer delivered a melodic masterclass as he clinically deconstructed the claims against him and gave a window into his future plans for domination. 

While the bigger point about ‘Face2Face’ was 2Face’s grand debut as a solo voice, the subtext of the project was the sort of experimental sonic direction that he could take as he was no longer working within the strictures of a band. A lot of the biggest Plantashun Boiz songs drew from an R&B and Soul template that was both dreamy and lulling. On ‘Face2Face,’ 2Face still draws from that background but with a slight twist. Hip-Hop’s typical form and texture are adapted to assert his independence while relying on the unique tone of his voice, his usage of language, and OJB’s spirited production to translate the Nigerian experience effectively. 

It was a trick that worked even when he was emoting about the redemptive powers of romance as he does on “Ole.” Sing-rapping about a woman’s hold on him, 2Face sounds genuinely at a loss, mouthing off lines like, “You don’t even make me feel like your number one.” Well-regarded rapper, Freestyle, contributed a verse to the song that’s a clever wink to the 2Face-against-the-world narrative that bleeds through ‘Face2Face.’ By this point in his career, 2Face already had a well-earned reputation as a lothario of sorts and, on ‘Face2Face,’ he attempts to do away with that perception with a variety of romantic slow burners. “Right Here” is a throwback to the boyish charm of his Plantashun Boiz days but it was the guitar-laden ballad, “African Queen,” that captivated a generation of listeners. 

Amidst the hyper-machismo and lyrical competition of post-1999 Nigerian pop, not many had attempted to make a song dedicated to – and made for – women. Everything about “African Queen” course-corrected that gaping hole. From the opening guitar strums to 2Face’s breathless upper-reaching vocals and the tenderness of his syrupy lyrics about the abiding appeal of African women, it was a song unmistakably made for and about one primary audience. Rather than alienate listeners due to the specificity of that approach, “African Queen” eventually spread beyond the shores of Africa and became a rallying cry for black love everywhere, earning 2Face international acclaim and the MTV Europe Music Award for Best African Act in 2005 – an important liftoff point for the global assimilation of Afropop. 

For all of the celebratory motifs on Face2Face,’ it is still primarily a product of its society and a reflection of the time period it emerged from. 2004 was just five years from the end of military rule and there were – and are – still visible signs of that era’s trauma. Everyone with a gun in early 2000s Nigeria effectively existed as judge, jury, and executioner; no one displayed this inherently brutal trait more than the Nigerian police who had built a reputation for heavy-handedness and reckless behavior. The skits on ‘Face2Face’ reflect the time and, one in particular, “Police (Skit),” shines a light on the duplicity of the police and the widespread distrust many Nigerians have for the police force. Twenty years on, not much has changed from the exact scenario described in  “Police (Skit).” The Nigerian police still lurk in dark corners and are broadly indistinguishable from armed robbers in their manner of operations and demeanor.  It is a sobering fact that lends another layer of prescience to ‘Face2Face.’ 

Five years out from a brutal military dictatorship, Nigeria was on the path to healing but things were still far from perfect. Poverty and institutional rot still persisted but music was a salve; and in 2004, 2Face was there to administer it.  Across the 11 songs on ‘Face2Face,’ he was urging his audience to love deeply, find a semblance of peace, or just get on with the groove in the middle of whatever problems were besetting them. Keep on Rocking is an instructive listen in this regard. It is an urgent party floor summons that both entertained and reassured with the opening line, “Nothing dey happen.” It is the sort of bacchanal-invigorating jam that a plethora of artists would aspire to create in the year to come even if their creations would never touch the dexterity of 2Face’s original.

For all the angsty energy that birthed ‘Face2Face,’ its closing stretch seemingly sees 2Face in more relaxed spirits as he settles into a meditative state. A Yoruba panegyrical stretch leads to soulful supplication onThank U Lord,” a heartfelt tearjerker that revealed 2Face’s spiritual inclinations as he attributed his success to a supreme being while delivering part of his second verse in his Udoma native language. The final song of the album,Odi Ya,” is similarly sung in Udoma and features a verse from erstwhile Plantashun Boiz co-member, Blackface. 

The release of ‘Face2Face’ heralded a new epoch in Nigerian music as 2Face lasered his way to the top of the scene’s taxonomy thanks to slick melodies distilled from the skeleton of Hip-Hop, R&B, and soul that bore an easily distinguishable Nigeria marker. Working with OJB Jezreel, the album launched 2Face’s solo career and instantly placed him in rarified air. There was no doubt that the songs on the album were good but what stood out was the narrative of an eminent talent inviting his listeners along for a project-length incursion into his life while dealing with the maladies of a nation rising from ashes. Without ‘Face2Face,’ there is no integrated vision of Afropop that directly leads to the lineage that births Wande Coal’s ‘Mushin 2 Mo’Hits,’ Wizkid’s ‘Superstar,’ or Rema’s ‘Rave & Roses.’ In 2004, with his back to the wall, 2Face returned with a genre classic for the ages that created a template for the present and future of Afropop–and cemented his legend for all ages. 

[Featured Image Credits/The NATIVE]


ICYMI: REVIEW: WIZKID’S ‘SUPERSTAR’

While the boys bicker, Tems and Ayra Starr gear up to release career-defining albums

To say 2024 got off to a combative start would be an understatement. All the positive energy brought on by the new year quickly dissipated when artists across the globe began using their social media to air out their grievances with one another. From JT vs Yung Miami to Megan the Stallion vs Nicki Minaj, all bets were off when it came to exposing unpleasant information about some of the industry’s mainstream favourites. In Hip-Hop, this volatile energy manifested in multiple chains of interlocking beefs, initiated by a surprise verse delivered by Kendrick Lamar on Future and Metro Boomin’s “Like That”. Any notions of a Big 3 in Hip-Hop (Drake, J.Cole and himself), were shattered when Kendrick took the mic on that record  to crown himself Rap’s lone champion. And in  the month since the song’s release, the verse has prompted a response from J.Cole which was later withdrawn, as well as a slew of social media responses and diss tracks thrown every which way. 

The sentiments have seemingly trickled down to home turf, taking shape in a slightly different format. Since the random Instagram rant where he denied the Afrobeat label, audiences have seen Wizkid be more vocal than ever as he gears up for his upcoming album, ‘Morayo’. As expected, a considerable amount of uproar ensued and Fireboy followed shortly after with similar comments, leaving fans questioning the reasoning behind the sudden need to denounce  a genre that has helped earn artists like them accolades they enjoy today. Shortly after, the resident Prince of Afropop, Rema, took to X fka Twitter to get some things off his chest. After denouncing the decade-established Big 3 of Afropop – Burna boy, Wizkid & Davido – he shared that there’s now a Big 4, while embracing the term many of his peers are  suddenly rejecting: “Afrobeat >> AfroAnything,” he declared on X. 

Just when we thought the dust had finally settled, Wizkid took to X to ruffle some more feathers, a move  many are now led to believe was a stunt to drive sales and streams for current and future releases. After cheekily referring to Mavins CEO, Don Jazzy, as an influencer, Wizkid responded to a fan’s request for new music with a viral video of Davido, which was recently shared by an alleged sexual partner of his. Understandably, this warranted a response from Davido who took a jibe at the former’s music career, reigniting the almost decade long on-and-off squabble between the pair. Eventually, the interaction spiralled from subtle remarks to direct insults about the other’s craft, a stark contrast from the brewing bromance sparked by the announcement of a joint tour early in the year. 

And it’s not just two of the Big 3 going at each other. Abuja-based Drill rappers, Odumodublvk and Esskay, as well as Afropop hit-makers, Kizz Daniel and Tekno have also been at loggerheads. While Odumodublvck dismissed his squabble with Esskay as a PR stunt to promote his upcoming music, the latter pair publicly hashed out their disputes over monetary compensation from their hit song “Buga.”  The issue started over a fake interview where Tekno was said to have shared his feeling of slight for his 50% cut on the song which allegedly earned “billions of naira.” While Tekno denied ever doing the interview, he did throw subliminals in Kizz’s direction. 

In the midst of all the tension, fans are weary of the focus being driven away from the music; because as summer fast approaches, we have no hit single to soundtrack the season. But not to worry, because while the boys bicker over nothing, Tems and Ayra Starr are gearing up to drop highly anticipated, career defining albums this month. Since we last saw full-length project releases from the pair, they were at completely different points in their career and in just a short couple of years, it’s safe to say they’ve surpassed any previously set expectations. 

Since Tems sauntered onto the global stage with a vocal assist for Wizkid’s “Essence,” her rise to stardom has known no bounds. The peerless delivery for the pop star’s ‘Made in Lagos’ album positioned her to stretch her enchanting vocals and skilled penmanship beyond these parts, snagging her credits with Rihanna, Future – which earned her Grammy – and more across various projects. For her sophomore EP, Tems served her charm and chords on a stunning 5-track EP, ‘If Orange Was A Place’ gaining her a growing cult following supported by her inimitable star qualities. While the emotion-laden release was an effective reminder of Tems’ penchant for feel-good music, it provided only a peek into the artist’s ever-evolving yet reliable discography which would later lead down a path to greater success. A first look into the world of her upcoming debut album was “Me & U” a piercingly vulnerable tune where Tems challenges her faith, followed shortly by self-produced “Not An Angel,” with assistance from Sarz. She pulled more of those hit-making recipes with GuiltyBeatz, this time, assisted by Spax for “Love Me Jeje,” in an unofficial debut on the Coachella stage. The star shone brightly alongside  Wizkid and Justin Bieber, after which she previewed the then unreleased single, paying a tribute to Seyi Sodimu’s 1997 love classic with the same name. Basking in the light shone by her memorable performance, Tems announced her debut album, ‘BORN IN THE WILD’ slated to arrive this month. 

 

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Also treading a glorious path to stardom is Ayra Starr, who’s recently enjoyed many outstanding career feats since her debut album ‘19 and Dangerous.’ After releasing a follow-up in the form of a deluxe with features from music icons like Kelly Rowland, Ayra cemented her place as one of the greatest hit-makers of this decade with a slew of hits like “Sability,” “Stamina” and more. On them, she embodies confidence while bearing the crown as one of the youngest and most outstanding female acts coming from this part of the world. However, “Rush” really set things in motion for Ayra’s talent to seep through the cracks of a wider global audience, after the track earned millions of streams online. Deservedly so, she scored her first Grammy nomination for the monster single, granting her the title as the youngest Nigerian woman recognised for the award. Through her relentless efforts, Ayra never fails to remind us of the impact she’s had on the fabric of Afropop and how dearly she holds the responsibility of her position. Ahead of her sophomore album, ‘The Year I Turned 21,’ Ayra is heavy with gratitude on “Commas,” an ode to the journey thus far and the financial gains credited to her hard work and God’s grace. 

With all the negative energy in the air, anchored by random and erratic X rants and shady Instagram stories, it is reassuring to find some promising releases lined up in May’s calendar. And rather than relying on old releases, we can observe the boys, rest assured the faith of our song of the summer still lies in great hands. 

[Featured Image Credits/The NATIVE]


ICYMI: THE RISE OF A NEW BIG THREE IN AFROPOP

uNder: Best New Artists (April 2024)

There has never been a more exciting time to be attuned to the pulse of African music. Across the continent, young, talented musicians are displaying incredible ingenuity while subverting genre norms and putting fresh spins on popular sounds across hip-hop, R&B, and Afropop. Archiving and cataloging the work of these inspired acts has never been more important than it is now, and it continues to be central to what we do at The NATIVE. In March, we hosted the inaugural edition of our uNder live showcase, completing a journey that started as ‘Fresh Meat’ in one iteration before evolving to its current form. The task has always been to shine a spotlight on rising acts across the continent who are doing innovative things with their music. 

With uNder alums like Tyla, Ayra Starr, and Omah Lay seeing huge success, we’re always obsessively on the lookout for who’s up next and, this month, we have a roll call of talent who we believe deserve all the attention and support possible. 

TG.BLK

For fans of: Ictooicy and Amaarae. 

Tg.blk’s music blurs the boundaries between moods, feelings, and genres. The Mombasa native sounds like she spends hours scouring the underground circuit for the coolest subterranean influences that she can meld with her stream-of-consciousness raps that oscillate between leering braggadociousness and withering self-introspection. It has all the perfect ingredients for a sound that pays stylistic homage to the lyrical rigour of golden-age Hip-Hop but is not afraid to subvert that genre’s sonic trappings in favour of forward-thinking production styles. 

Always interested in music and Hip-Hop from her teenage years, tg.blk’s artistic awakening was inspired by watching Straight Outta Compton in 2015. After seeing the biopic, tg.blk formed a group with a friend in high school called Butterscotch. They released a six-song mixtape of  popular song covers before disintegrating. Things took a more serious form for tg.blk when she moved to the United States for university and started making beats using a cracked copy of Logic. She gravitated towards lo-fi instrumentals that complemented her DIY approach to making music and released “Cap Chronicles” in January 2021. 

Later that year, she released her break-out song, Love Being Used.” Built around a psychedelic instrumental that explores putting herself  through toxicity and pain just to experience love, it’s a concise and emotionally-weighty examination of the landmines that we can sometimes walk into when navigating relationships. For an artist whose music depends so heavily on genuine experiences, it’s not a surprise that it took another two years to hear from tg.blk again. Her 2023 release, “Nydfrystl,” was a status update on the evolutions in her life as she settled into life post-university and acclimatised to life in Mombasa again. 

2024 has been tg.blk’s most prolific year yet. In February, she released “Gin and Wine (Ginuwine)” and followed it up with “Motorola Money”–which she  described as her first “bad bitch anthem”–on the last day of April. Speaking about the song, tg.nlk says: “It’s about having fun with your friends, getting money and feeling confident. It’s the first “bad bitch” anthem I’ve ever made and it was so fun to write.” “Motorola Money on my cell phone bitch chat gpt ai shit” was basically me referencing bad bitches making money online. There’s so much free money online and these days you don’t even have to work to get it. I’ve literally seen people making money using AI. Also it just sounds cool.” – W.O. 

BOISTORY

For Fans of: Odeal, Tay Iwar & Gabzy

At the core of Boistory’s musical expression is freedom, manifested through a free-spirited approach to the soundscapes he traverses as well as the holistic approach to creation he adopts. While he majorly operates within contemporary R&B, he intricately incorporates elements of Funk, Jazz and other genres to create a melting pot of sounds that convey complex emotions we can all relate to. Alongside genre-bending, Boistory’s versatility shines brightly through his masterful production and sleek bars, made clear by his clever penmanship. Speaking about taking on the roles of singer-writer-producer, Boistory shares, “The autonomy is the big piece of this for me. [I like] not having to rely on people. That isn’t to say not say that there’s anything wrong with the collaboration but if I have an idea and I want to pursue it, no one else can get into your head to put it down.” From his low-fi 2019 debut, “Bruised,” to the enchanting hums on “Leaning,” Boistory presents a sensual energy dripped with honeyed vocals and soft croons, a clear inclination towards the emotion-laden delivery we receive across future releases. 

Tracking a steady path to success, Boistory has held on to his piercing vulnerability, only refining his tone and messaging. He arrives armed with jazzy bass lines and sleek keys, anchored by silky vocals he uses to contrast the darker emotions and anxieties he expresses. Because his charm almost overpowers his occasionally dark observations, Boistory’s messaging only comes through clearly to the vigilant listener who catches the suggestive undertones. His recently released two-pack, ‘BEBE/CINNAMON’ is a clear indicator of his style, as he tracks a drawn out interaction between lovers, where their non-committal intentions are tucked under a bed of groovy, psychedelic chords and a vocal assist from Odunsi(The Engine). Other than his ability to deliver the harshest realities of romance in the sweetest tones, Boistory’s appeal lies in his explorative approach which positions him as a refreshing face bound to leave audiences captivated in the long run. – N.I.

INTERNET GIRL

For fans of: Obongjayar & VntageParadise

Initially starting as a duo that rapped over silvery trap beats, childhood friends TK and Nesse started Internet Girl as an outlet for their artistic expressions. While adding the finishing touches to their debut project, the duo met lead guitarist/producer, Griggs, through Instagram and the three soon became an indie-pop trio with a fast-growing following from a vast international audience. 

Internet Girl is propelled by a boyish aesthetic and an upbeat funk that stylizes and soundtracks the lives of curious and edgy teenagers. Through projects such as ‘The World I love’ and ‘Parasocial Interaction, characterised by Nesse’s vocals and enveloped by production from Griggs and TK, Internet Girl has amassed an international audience swooned by their brazen funk and mesmerised by their sonic fusion, which is reminiscent of 80’s punk bands and Radiohead music. 

Although the band does not get as much love locally as they do internationally; at the heart of their far-reaching music is an authenticity that is largely inspired by internet culture and a thirst to reimagine and create a distinct global sound through a local lens. – J.F 

SINACHI

For fans of: Odunsi(The Engine) & Cruel Santino

Sinachi oozes confidence in how he wants to be perceived and even more so in how he wants his music to be defined. Raised in Gwagwalada, Abuja, and heavily inspired by early alte forerunners, Sinachi’s music is both a consolidation of all his progenitors and an unending desire to be decidedly different, creating music that feels novel yet equally familiar. 

Since kicking off his music career in early 2021, Sinachi has roared up the industry at full throttle, handing off two EPs and two albums that earmark the quintessence of his varied artistry while demonstrating his relentless work ethic and countless artistic mutations.

Sinachi earned his cornerstone moment with the 2022 release of “Chigal,” but he has remained undeterred in rising to the apex of the alternative scene, refining his music to its most distinct form yet. He still pays homage to his early inspirations, but now he is taking the torch from their hands to light his path. – J.F

[Featured Image Credits/The NATIVE]


Words by Wale Oloworekende, Nwanneamaka Igwe & Jim Falola


ICYMI: UNDER LIVE: FOUR ARTISTS PERFORMING AT THE LIVE SHOW

Monkey Shoulder and Worldwide FM are teaming up to support grassroot artists across the globe

With the global music scene becoming increasingly interconnected, artists from all over the world are building relationships and reaching audiences far beyond their geographical boundaries. 

To further this creative momentum, Scottish Whisky brand, Monkey Shoulder and online radio station Worldwide FM are joining forces to empower global grassroots music communities, through an initiative called Studio Monkey Shoulder. 

The programme invites applicants from Nigeria, the UK, US, Taiwan, and India, to apply for a grant worth up to N100 million in rewards and sponsorship. Through Studio Monkey Shoulder, trailblazers from the participating countries will be selected to receive both the capital to bring an original project to life, and invaluable support from Worldwide FM and Monkey Shoulder.

 

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These kinds of initiatives are natural for Worldwide FM, whose mission is to provide platforms that champion marginalised voices and alternative perspectives.

“This is exactly why I started Worldwide FM radio and there are so many other incredible community-driven projects out there I want to uncover, which is what excites us about Studio Monkey Shoulder,” said Gilles Peterson, DJ, broadcaster and founder of Worldwide FM.

For its part, Monkey shoulder the world’s first made-for-mixing blended malt whisky is all about challenging conventions. 

“Monkey Shoulder believes everything is better when diverse,” said Ieuan Morgan, Global Manager for Monkey Shoulder. “That applies to our whisky as it also does to music that fosters creativity, variety, and innovation. Our ambition is to serve as a long-term supporter of grassroots music scenes. By partnering with Gilles and Worldwide FM, we look forward to unraveling new talents and telling their stories.”

For more details about Studio Monkey Shoulder and for submissions, click here.

[Featured Image Credits/The NATIVE]


ICYMI: SHE RUNS THE BOARD IS HELPING WOMEN IN MUSIC THRIVE

God Bless The DJ

For many, the makings of a great DJ relies heavily on their ability to tap into the energy of a space and determine just how to match or boost the mood in the room. From setting the mood with slow jams on night-time radio shows, to playing the hottest new songs on the block, the role of the DJ has always been to package the best sounds to suit the moment. With the rise of radio in major cities like New York and Memphis, DJs started to gain more cultural relevance, as well as an increased demand to have their sets heard in spaces other than your car stereo. But the origins of modern day DJing go back to The Bronx in the early 1970s, where DJ Kool Herc introduced the idea of choosing two identical records and extending the rhythmic segments by blending the sounds from the end of one song to the start of another. 

DJs became the fuel for Hip-Hop jams, as they researched the right selection of music to match their audiences tastes, while introducing new sounds that they could tap into. With this level of responsibility, these vibe curators were understandably very focused on the process and hardly had time to pick up the microphone and interact with their audience. That’s where Emcees, or as we refer to them now, hypemen, came into the picturetheir job was to get the people involved. So before the arrival of streaming platforms and increased accessibility to music across the globe thanks to the internet, DJs had already begun cementing themselves as true music custodians. From block parties to wedding receptions, the craft gradually transcended into opening for various acts at events or festivals, effectively enabling DJs to stake their claim in the music industry. 

Later in the 1990s, the industry witnessed a significant influx of international DJs who gained popularity for one-of-one sets and mixes with refreshing experimentations across Hip-hop and Techno. DJs across Africa began navigating a steady come-up by pairing homegrown influences and soundscapes with Western sensibilities. The likes of Vinni Da Vinci, DJ Superfly and DJ Mbuso soundtracked a large part of the movement into the continent, intricately weaving House music into the identity of South African people. 

Thanks to high cost implications and sometimes unavailability of artists during this time, event planners began stacking their festival lineups with DJs, giving them the room to build more tangible audience relationships. South African veteran DJ, Black Coffee, made his way into the scene with the Red Bull Music Academya travelling music initiative with festivals and workshopsfrom joining his cousin’s sound system crew at parties across SA. He slowly weaved his way into the international dance scene in the mid 2000s with a series of memorable sets, a remix for Hugh Masekela’s 1972 hit, “Stimela,” and a debut album. He became a fixture of the global electronic scene and has since flown the flag of the vibrant House sounds in his native South Africa and beyond. His impact has stretched further into mainstream, R&B and Pop-leaning audiences with a chart topping sample for Drake’s Jorja Smith-assisted “Get It Together” off “Superman” from his 2009 album, ‘Home Brewed’ or his refreshing approaching to mixing on Snoh Alegra’s “Do 4 Love” and Alicia Keys’ “In Common.” Black Coffee’s magic lies in taking sounds commonly associated with  niche music audiences, and making them digestible for any kind of palette. 

As the production-led electronic genre went globe-trotting, DJ-led initiatives sprang up everywhere, with resources dedicated to empowering the craft’s finest talents. Think Boiler Room, one of the biggest online music broadcasting and promotional platforms, established back in 2010. Alongside promoting great music in a vibrant environment to select partygoers, Boiler Room focuses on underground DJs, giving them an audience that will yield steady streams across the internet. Canadian-American DJ Kaytranada, who had his breakthrough moment on the platform over 10 years ago, has gone on to be one of the scene’s leading faces, sticking out for his unique interpretations blended with Pop, Hip-Hop and a slew of other genres. At this point, it feels like clockwork to see a new DJ-producer emerge onto the scene but veterans like DJ Khaled have long guarded the keys with mammoth tracks like Rihanna and Bryson Tiller’s “Wild Thoughts.”

In these parts however, DJs are still slowly upgrading from being second class citizens in the music industry. Tracks like DJ Maphorisa’s “Soweto Baby” and SPINALL’s “Gba Gbe E” or “OHEMA” would rule the airwaves for weeks on end but many fail to recognise the songs’ ownership when the vocals are provided by behemoth artists like Wizkid, Burna Boy and Mr Eazi respectively. Another unmissable mention in this ilk of uniquely talented but previously underappreciated DJs is Prince Kaybee, forever transforming the face of Dance with soul stirring features like “Charlotte,” off his 2017 sophomore album, ‘I Am Music.’ Crediting issues aside, these acts spun unforgettable mixes on the deck and produced evergreen tracks in the studio, summed into an impact that cannot be overstated. 

Still, the pandemic-induced resurgence of the House scene, serving sounds straight from the burbs of South Africa, introduced a newfound admiration for the craft. This Deep-House soundscape from the 90’s emerged with soulful innovative accents often paired with jazz sensibilities and a message certain to transcend language barriers. Acts like DJ Lag who popped up on the scene in the early 2010s as a pioneer of Gqom, stirred the pot of Electronic music now presented alongside uniquely South African touches in the form of instrumentals and ad-libs. From there, a genre that holds similar sensibilities upon which Gqom was built, Amapiano, emerged. Amapiano DJs and producers were breaking out from the underground spaces into lounges, unlicensed liquor spots, clubs and more only to later earn peak time slots at events and festivals. ‘Piano luminaries like Scorpion Kings, Major League DJz, Virgo Deep and Focalistic came into full view with inventive equations that drew from Deep-House led excursions and the growing presence of Private School Amapiano.  Shining bright in the male-dominated scene are acts like Uncle Waffles, with three extended plays featuring hit tracks “Tanzania,” “Yahyuppiyah” and “Peacock Revisit”, and a spot on the music festival stage of our generation, Coachella. Right by her side are acts like Lady Du and DBN Gogo, also stretching boundaries with their Bacardi-infused takes. 

Away from the domineering South African music scene, we have decade-long contributors like Sarz, breeding the cross-continental collaborations like “Happiness,” coupled with appearances across global stages. The burgeoning party culture, padded by an ever-evolving club scene that drives audiences from across the world to Lagos and Accra, has also shed great light not just on the importance of DJs but the harsh realities they face back home.

In an exclusive sit-down with DJ Lag, he shared,

“Most of the places I play treat me like a king but back home they wont give that much respect because you’re born here. They already know who you are. Overseas they take you seriously because you’re an international artist to them.” 

The craft has always held a certain level of sacredness, where a DJ playing your song in the club could see you catapulted to success, especially for underground artists yet to be discovered. Because if your record popped off in the clubs, successfully winning the souls of intoxicated attendees searching for an escape, you were likely to receive support on radio which later translated to high streaming numbers in days to come. Think Davido’s “Champion Sound” , which became hot in the clubs and on the streets months ahead of its official November 2021 release, when the Focalistic-featuring Amapiano tune was leaked to DJs. 

Despite their indelible impact in the promotion and preservation of the culture, DJs are still slow to receive unbridled industry-wide support and respect. When considered for bigger events and festivals, they either barely play ten-minute sets or find themselves trapped opening for an artist with a three hour set they’re hardly prepared for. On the other hand, Emcees whose entire presence acts as a plus for the DJs, often receive higher monetary compensation or recognition than the acts themselves. Other times, issues arise when DJs who’ve made a name for themselves request their names be boldly written with style specifications on your lineup like the main acts they are. But whether or not the scene chooses to prioritise their craft,  DJs across the continent have taken their power back with the aid of DJ-focused events. Boiler room continues to spread its global impact with its recently concluded Lagos comeback while DJ Spinall flew Lagos to Palm Springs for Coachella. Accra’s iMullar Sound System, SA’s Barcardi Best Day Ever and Lagos’ Obi House or Element House also serve as noteworthy references of just how much growth the industry is bound to witness if we put some respect on their names.


Featured Image Credits/The NATIVE


ICYMI: THE INTOXICATING VIRALITY OF TITOM & YUPPE’S “TSHWALA BAM” AND IT’S ACCOMPANYING TIKTOK-DRIVEN DANCE CHALLENGE 

She Runs the Boards is Helping Women in Music Thrive

According to a 2022 report examining Inclusion In The Recording Studio, women make up 23% of the music creation process, showing that the goal of gender parity in the music industry still needs some heavy lifting. This is why initiatives like Platoon’s She Runs The Boards ring extra important in today’s climate, creating a direct pipeline for women in the music industry to be discovered, seen and heard. 

She Runs The Boards is a global music programme created to challenge the status quo and provide the tools, time and opportunity for women in music to create and connect with each other. The programme was created by Linda Ayoola (Head Of Music, Africa) and Grace Hsiu (Senior Manager of Artist Strategy) with the aim of challenging the lack of racial and gender diversity in the global music industry. 

For Women’s History Month, She Runs The Boards partnered with Apple Music Publishing to curate a women-led writing camp at Platoon Studios in London. The writing camp featured Platoon artists, Izabel, Sarah Phenom and other female and non-binary songwriters, artists and creators. The camp was a key part of their commitment  to shifting the often male-dominated culture of the music industry, and creating spaces to celebrate and help develop the talent that women in the industry have to offer. 

 

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In addition to the writing camp, Platoon also hosted a production masterclass, held to equip women from diverse communities with the skills they need to thrive in the industry. Findings from the Inclusion In The Recording Studio study showed that 6.5% of the producers credited on songs in the Billboard Hot 100 chart throughout 2022 were women, which surpassed the previous record of 4.9% in 2019. This small, yet notable increase can be attributed, in part at least, to the efforts made by women-centred initiatives such as She Runs The Boards, who are well positioned to keep creating space for women in today’s music industry.  

In an interview with Music Week back in 2023, Hsiu stated: 

“We’re focused on two things: a curated roster of amazing artists; and building a strong community around this roster that encourages each of them to tell their individual story, not be afraid to experiment and take risks, and ultimately build their brand. Our studios were built with that ethos in mind.” 

This year’s edition of She Runs The Boards took this goal a step further, launching the first Selecta, a DJ mix series spotlighting upcoming DJ talent across all genres. The first two mixes were released last week to celebrate Women’s History Month and featured mixes from DJ Charisse C and DJ Lora

Last year, Platoon launched She Runs The Boards in Nigeria in collaboration with our friends at Femme Africa, with a day-long production masterclass. This year, the partnership has continued with a women-led recording camp, held in Lagos last week. 

Speaking to the NATIVE about She Runs The Boards, Ayoola says:

“We believe in the transformative power of music to break barriers and build bridges across continents. By creating a music camps and initiatives exclusively for women, we aim to foster a supportive and inclusive environment where diverse voices can shine, collaborate, and inspire.”

Featured Image Credits/Platoon


ICYMI: HOW J ERVING’S HUMAN RE SOURCES IS BETTING ON GLOBAL STORIES 

Bobrisky’s sentencing should make us all worried

Despite being outlawed by the Central Bank of Nigeria back in 2007, spraying money has been a cultural mainstay in Nigeria for decades. From weddings to birthdays to religious ceremonies, you’d be hard pressed to find any kind of celebration where performers, celebrants and party goers alike aren’t being showered with mint notes on the dancefloor.

This year, however, the law seems to be cracking down on the practice, and last week Bobrisky was sentenced to six months in jail with no possibility of a fine, for spraying money at the premier for Eniola Ajao’s new Ajakaju film premier back in March. The Economic and Financial Crimes Commission (EFCC) first detained her on April 3, after they obtained video footage of her spraying the band with new Naira notes at the event.

In a 2022 article for the Republic Journal, writer Ayoola Oladipupo explored the cultural history of money spraying, and its origins in the 1950s and ‘60s owambe culture of the south west. “In line with the Yoruba praise culture, juju musicians would also panegyrize the highly respected members of the audience, who would almost subconsciously respond to the words of the singer and the talking drum by ‘spraying’ the performers with banknotes in appreciation of their showmanship.”

Money spraying spread from its starting point in the Lagos and Ibadan party scenes, making its way across Nigeria and becoming so mainstream, that it spurred a whole industry for “mint” notes. Its prevalence and significance as a cultural practice is what makes Bobrisky’s arrest and sentencing so concerning. 

First, there’s the hypocrisy. If the Nigerian government is going to talk about abuse of the Naira, then the call is coming from inside the house with this one. CBN criminalised money spraying because it “constitutes an abuse and defacing of the Naira.” The bank, Oladipupo also mentions in his Republic article, also believes that money spraying has contributed to the growth of an illicit ‘mint’ market, where new banknotes are sold at far higher prices than their face value. Meanwhile, thanks to government malfeasance and a legacy of financial mismanagement throughout Nigeria’s halls of power, the Naira has spent the last decade steadily sliding downward into the currency crisis that we are presently facing. That abuse of the Naira feels like a more worthy cause to pay attention to, rather than a social construct that has no bearing on the state of the country’s affairs.

In addition, there’s the myriad of other pressing issues that the Nigerian government ignores on a daily basis, such as unemployment, the cost of living, gender based violence, extreme poverty, lack of adequate services for vulnerable people and of course the ever-looming threat of widespread civil unrest due to the combination of all these factors. To come down on celebrities for spraying money, when the government coffers are reportedly filled with the spoils of their greed feels like a joke in a country where the average citizen survives on less than $1 a day. 

It’s also really important to note who is being arrested. Bobrisky has told us many times that she identifies as female, a fact that has put a target on her back both culturally and legally in Nigeria. Despite the existence of robust communities of gay, lesbian and gender nonconforming people throughout Nigeria’s history, attitudes toward queer people have barely evolved since Christian European settlers first succeeded in convincing Africans that homosexuality was unnatural. And in a country where violent queerphobia is not only socially acceptable but has also, at points, been codified into law, it’s not hard to draw the obvious conclusion that Bobrisky is being targeted. 

Meanwhile, EFCC has so far been curiously silent when it comes to other powerful men who are arguably even more lavish and excessive with their “mutilation” of the naira. 

News reports from earlier this month suggested that the state agency was planning to arraign Lagos-based business man Obi Cubana, who is well-known for money spraying. 

No further updates have been shared and based on his social media activity, he still appears to be free. 

Last week, it was announced that Bobrisky has been transferred from Ikoyi Prison, to Kiri Kiri Correctional Centre, a maximum security level prison reserved for the most violent of offenders. And if there was any doubt that this is a bigoted witch-hunt, consider the fact that the Nigerian Correctional Services have gone out of their way to disclose private information relating to Bobrisky’s gender identity and to confirm that she’s being held in a male prison. 

What’s most terrifying about her arrest and sentencing, though, is that it shows just how easily the government can arbitrarily enforce laws that had previously been so widely ignored, many people didn’t even know they existed. Bobrisky, an openly trans woman is being publicly and violently scapegoated because the expectation is that in a society built to hate people like her, no one will care. 

But while the government may be working hard to stoke the flames of prejudice so easily ignited in the Nigerian spirit, the truth is that we are all at the mercy of their self-interested whims. And make no mistake, if it can happen to Bobrisky, it could happen to any of us. 

Soon after her sentence was announced, the EFCC’s official X account put out a statement warning people to avoid Naira abuse. A poem attached to the post reads: 

Na our Naira you dey Abuse 

Change your ways, you Refuse

When the EFCC comes to Accuse 

Know say you no go get Excuse 

Ask Bob for the update to Use

This is a government institution making light of its own overreach, but there’s nothing funny about what’s happening. It’s a show of both how deeply unserious and how frighteningly tyrannical our state agencies are, and it’s something that should seriously worry us all. 

Featured Image Credits/The NATIVE


ICYMI: SILENCING NIGERIA RAPPERS IS NOT THE ANSWER TO CYBER CRIME 

The Intoxicating Virality of TitoM & Yuppe’s “Tshwala Bam” and its Accompanying TikTok-Driven Dance Challenge

In the hyperproductive and inventive Amapiano scene, songs are churned out rapidly. On the average, an artist can release about three to five songs or  projects and appear as a guest on countless others. However, only a select few songs get to become bonafide hits that resonate beyond their primary audience. Their cross-market breakthroughs can be attributed to several factors, such as the quality of the song, contributors, release planning, roll-out strategy, promo, and sometimes just pure luck. In 2024, TitoM and Yuppe’s “Tshwala Bam” is the latest to have joined the premium list of Amapiano records that have traversed borders.

Casual Amapiano listeners might not be familiar with TitoM, but dedicated and attentive fans know that this is not an overnight success. The Pretoria-born producer/DJ has worked with multiple established ‘Piano acts and famously appears as a feature on Mellow & Sleazy’s hit tracks Imnandi Lento,” “Amasango,” and Thesha.” While Yuppe is on Toby Franco’s Umona and Major Keys’ Cina,” which were both relatively trend-worthy and prominent. 

Following its release on February 23rd, “Tshwala Bam” soared to the top of streaming charts in its home country of South Africa. Armed with a shoulder-throbbing challenge, the viral track has seen seismic growth. It is now well on its way to becoming a global phenomenon with the likes of Kai Cenat, Saucy Santana, Shenseea, Jason Derulo and the Beyoncé famed Les Twins trying their hand at the rhythmic dance challenge. 

The upward trajectory of “Tshwala Bam” mirrors that of Tyler ICU’s Mnike — which was the second most exported SA track, according to Spotify 2023 Wrapped data. Over the past few years, a couple of other Amapiano songs have significantly impacted the global pop framework. For instance, three of the five songs nominated for the Best African Music Performance category at this year’s Grammys were steeped in Amapiano elements; the Asake and Olamide hit record is even named after the genre. These fusions have also spawned compelling cross-continental collaborations, one of the latest being the Pheelz-assisted and produced Usher single “Ruin,” which concurrently has a standalone EP featuring Amapiano remixes from Soa Mattrix, Junior Taurus and Major League DJz.

The Making of the Song 

The story of how the now career-defining “Tshwala Bam” came together is one of fate and chance. “I met S.N.E at a social [event], and we did a track,” shares TitoM. Impressed by S.N.E’s natural singing talent, Tito told Yuppe about his desire to work with him more. “We tried to organise a [studio] session with him, but he couldn’t make it. We then decided to create a new beat and use the vocals from the previous track and that’s how “Tshwala Bam” was born,” the Mamelodi township-hailing producer continues. 

“The whole thing was unplanned,” adds Yuppe, who also comes from the same township. “We did the beat in my bedroom studio, but the first version [of the song] is not the one you know. We didn’t finish it, actually. The following morning, we sent [the initial version] to S.N.E.” 

However, it was not as simple and straightforward as they put it. Though he corroborates the story, S.N.E (the lead vocalist on the track) speaks about his disappointment when the initial track he did with Tito was released as an instrumental only, without any explanation or communication. In his head, he thought the vocals were not good enough. So he was pleasantly surprised when Tito and Yuppe used those same vocals as the hook of another song.

After a handful of touch-ups and versions of “Tshwala Bam,” the pair added EeQue to the track. The vocalist-rapper, who has previously collaborated with the globetrotting Uncle Waffles (“Yahyuppiyah”) and Focalistic (“Khekheleza”), brought his dashing melodies and dizzying flow to the table, adding another pocket to an already exhilarating record.

The Song’s Meaning and Messaging 

While the dance has been the driving force, the song’s lyrics and meaning have also sparked conversation online. There have been varying interpretations of the lyrics and their meaning, even among South Africans. Although the song’s lyrics are sung in isiZulu—the country’s most widely spoken (and understood) indigenous language, S.N.E jokingly says he is now also unsure about what he hears when he listens back despite being the one who wrote the words. “People just started saying “mzala” (cousin) instead of “tshwala” (alcohol),” S.N.E clarifies the first line of the hook. “To a point where now I even hear myself saying “mzala” when I know what I said when we recorded.” 

Though underpinned by a thumping, floor-inviting beat, the song carries a weighty message and tackles a heavy societal issue. “I wrote it from the perspective of someone who abuses alcohol,” S.N.E reflects. “I highlight and try to relate to someone who has a drinking problem. I stay in the township so I see so many of them. And I see how much they themselves realise that alcohol is wrong for them, but they still drink it.”

Lyrics and English translation of the hook

Ngixolele tshwala (mzala)[forgive me alcohol (my cousin)]/ Ungay’qed’ imali yami [don’t finish my money]/ Uyang’sind’ umthwalo wami [my burdens are heavy]/ Ngal’theth’icala [I spoke about this before]/ Wetshwal’udlala ngami [you are playing with me alcohol]/ Endlini bakhala ngami [they are complaining about me at home]/ Wadlala ngami wetshwala bami [you played with me, my alcohol].”

The song’s subtext highlights the complicated relationship between people and liquor. “It’s more like having a conversation with alcohol,” the Soweto-raised vocalist clarifies of the original lyrics. “This is for someone who acknowledges that they are an alcoholic and realise how bad their situation is so much that they result in talking to the actual problem so as to plead with [the alcohol] to leave them alone.” 

TikTok Challenge and Streaming Success

In the last few years, TikTok has bolstered the popularity of many songs. In the post-COVID-19 social media and streaming era, a number of songs first surface as teasers on the short-form video platform, and then some sort of challenge or use of the sound carries the snippet to notable virality. Similarly, the “Tshwala Bam” trend begins with a clip of three guys (dressed in black) doing the now-famous dance at what seems to be a house party. The only catch is that they had been dancing to a different song when the original video was first shared. “I started uploading the sound onto TikTok around December, but people didn’t pay much attention to it,” Yuppe shares.

We were about to drop another song [“Aklaleki”], but I also wanted to push “Tshwala Bam” because it had so much potential. Then this guy I met through TikTok combined the video [of the three guys dancing] with the sound and, boom, it was magic.”

Thereafter, social media users started discovering and resharing the updated video. The song stuck and grew enormously as the clip became famous, and people started using the sound to participate in the challenge. Since going viral on TikTok, the sound (both original and official) has amassed 7 billion views and 5 million creations on the platform. On streaming platforms alike, the club banger has reached unprecedented milestones. In just over one month since its release, the infectious song has amassed 14 million combined views on the audio on YouTube. It has surpassed 15 million global streams on Spotify—making it the fastest Amapiano song in history to achieve this feat. The mega-hit track remained at the top of the streaming giant’s daily and viral charts for over 45 days consecutively. With over 5 million streams on Apple Music, it has reached the apex on the DSP’s all-genres charts in South Africa, Tanzania, Mozambique, Angola, Zimbabwe, eSwatini, and Nigeria—becoming the first South African song in three years to reach the peak of the highly competitive chart, the last song being Focalistic & Davido’s “Ke Star (Remix).” 

There have been momentous uptakes in charts outside the continent as well; the U.S., the U.K., and Germany are in the top five streaming countries for the monstrous track after SA and Nigeria on Spotify. It has also landed some impressive Spotify’s Viral and Shazam charts positioning in countries such as France, Netherlands, Switzerland, and Canada. The anthemic song debuted on the Billboard U.S. Afrobeats Songs charts at #26 and joined Tyla’s “Water” as the only South African song to land on the renowned charts in its first week. It went on to peak in the top ten. On the other side of the Atlantic, “Tshwala Bam” debuted at #3 on the UK Official Afrobeats Chart. “It’s so surprising what the song has done,”  Yuppe admits of its success. S.N.E concurs:

“I didn’t expect this to happen because of how the song was created. The vocals were initially rejected, so naturally, I didn’t expect any good or much from them. I had given up on those lyrics and vocals.” 

The track’s universal appeal continues daily as global stars and internet sensations attempt to do the challenge. Its massive triumph adds to the steady growth of Amapiano globally. It solidifies the genre as not just a seasonal, one-mega-hit-song fad in other markets outside of South Africa.

[Featured Image Credits/The NATIVE]


ICYMI: REVIEW: ‘TYLA’ BY TYLA

Inside Platoon & Femme Africa’s She Runs the Boards Camp

From the euphoric release of operating behind the mic to navigating the drama that unfurls at boardroom level, there is no Afropop without the contribution of its women. In the twenty-odd years since the genre has risen from a sub-regional powerhouse to a key component of global pop’s framework, women have been at the forefront of that evolution, working ardently to propel African music to the top of the charts and the minds and hearts of millions across the globe.

The theme for 2024’s International Women’s Day was ‘Accelerate Progress,’ and our friends at Platoon and Femme Africa took this up a notch with She Runs The Boards in London and Lagos last month. At no time has the propulsive force of the women in AfroPop been felt as much as it has now, and the scene seems ripe with opportunities for women to charge their way through the often male-dominated music scene.

To reiterate the initiative’s ethos, Toluwaleke Subair, Programs Manager for Femme Africa explains

“Through She Runs the Boards, we’re not just creating music; we’re shaping the future of the industry and inspiring the next generation of female artists, songwriters and producers, it is important to me that we continue to build platforms for women to connect, collaborate, and create and SRTB represents just that!” 

She Runs The Boards is a global music programme created to challenge the status quo and provide the tools, time and opportunity for women in music to create and connect with each other. The programme was created by Linda Ayoola (Head Of Music, Africa) and Grace Hsiu (Senior Manager of Artist Strategy) with the aim of challenging the lack of racial and gender diversity in the global music industry. Last year, the pair came together for the first She Runs The Boards activation in Lagos, which saw a day-long producer masterclass with women in production.

While women in the far more established global industry continue to create space for themselves, women on the continent are also making their unique marks on the scene. With Platoon and Femme Africa’s latest collaboration, we are being introduced to fresh new voices in the music scene, to add to the already bold and vivacious music we’re getting from women on the continent such as Asa, Tems, Ayra Starr, Bloody Civilian and more.

Speaking to the NATIVE about She Runs The Boards, Ayoola says:

“We believe in the transformative power of music to break barriers and build bridges across continents. By creating a music camp and initiatives exclusively for women, we aim to foster a supportive and inclusive environment where diverse voices can shine, collaborate and inspire.” 

Helmed by a female-led group of musicians, songwriters, producers + more, the Lagos She Runs The Boards camp is the first of its kind, with the aim to develop female talent and give them the opportunity for their music to be heard. The importance of third party spaces such as this for women in music has never been clearer than it is today, and we’re looking forward to hearing more from such partnerships.

[Featured Image Credits/The NATIVE]


ICYMI: SHE RUNS THE BOARDS IS HELPING WOMEN IN MUSIC THRIVE

How J Erving’s Human Re Sources is betting on Global stories

What does it take for a talented artist to achieve superstardom? In recent times, we have seen several artists make this graduation from locally-respected musician, to internationally-acclaimed star. 

From Asake’s meteoric rise which has led to headline shows across the globe, to Uncle Waffle’s steady incline which started from an online community, it’s been made abundantly clear that the continent has a wealth of diverse talent who are ready to present African music and culture to the rest of the world. Acts like Ghana’s SuperJazzClub, a collective of multidisciplinary artists, encapsulate this sentiment. Pushing the envelope through a combination of eclectic soundscapes, authentic chemistry and creative charisma, the group have earned the hearts of supporters both locally and globally as seen by festival placements across the globe. 

As expected, the music industry itself has also had to pay attention to the dynamic scene on the continent and one company seeking to do things differently when it comes to partnering with African talent is Human Re Sources. Founded in 2017, Human Re Sources is a digital distribution company driven by a desire to support and develop artists that move culture. In the murky waters of the music industry, it is the commitment to this ethos which has allowed the company – run by music industry veteran J Erving – to stand out clearly. Boasting success with artists such as the oft-imitated Brent Faiyaz and more recently, turbo-charging the comeback of Raye which culminated in a record-setting night of wins for her at the BRIT Awards, Human Re Sources have a proven track record of taking an artist from cult hero to global success. 

With the backdrop of the first uNder Live – NATIVE Magazine’s bi-monthly live music showcase for emerging artists – we sat down with Founder J Erving and VP Sydney Lopes to talk about the success that Human Re Sources have found and how that informs their desire to develop artists in the hotbed of talent that is the African continent.

Image of Ghanaian collective SuperJazzClub at Native's uNder Live
Ghanaian collective SuperJazzClub performing at uNder Live, hosted by Native and Human Re Sources

Seni Saraki: You guys are having an incredible moment right now. Tell us what’s going on.

J Erving: Yeah, we’re having a moment with Raye, who represents the next phase in this journey of Human Re Sources. I think the goal for us is to continue to have, and work with artists that move culture and move the needle, while breaking some barriers. Take Raye, who’s essentially turning into a global superstar as an independent female artist; it really hasn’t been done before. We want to be connected to people that are really authentically in the culture and care about the art and the artists. We don’t want to misappropriate culture in any way, we want it to always feel very authentic and very real. So I think our points of entry, and how we navigate all of this stuff, we have to be shoulder to shoulder with the real players, and the real people that are doing it and care about it.

SS: 100%. Obviously, Raye’s been this incredible success story, but she’s a British artist and you guys built your company in the States. In the context of coming to Nigeria, and to Africa as a whole, how do you see that strategy of being able to go through a region to break someone globally out here as well?

JE: Again, I think it’s moving into the market in a real way, with real people. I’ve seen some of the ways that other people have done it. And I’m not here to be judge and jury but our approach is to try to do it authentically. We have some teammates that are from there, we have genuine interest and love for the music and the culture. There’s nobody that understands the culture better than [Native] do and we’d like to figure out how do we shed more light on what’s happening there? How do we work these other markets to expand and build something, and take the things that are special and that are deserving? For the artists that are working hard, how do we give them a little more light, to grow and expand their audience? There’s no way that we’re going to come there and set up shop and be “the guy” there; we’re going to lean on people that we trust, and that we know have similar vision. 

Ezra Olaoya: Across different markets, what are the universal things that you’re looking for which tell you that an artist will be able to move culture?

JE: I think it’s authenticity. Like when I met Brent, he was a hood nigga from Baltimore who sang songs about relationships and gave us a point of view of a guy who comes from the streets and didn’t really have the manual for relationships, how to deal with women and how to deal with certain situations in life. He spoke for a lot of us who didn’t know how to put the words together, and certainly not the melodies and the voice to carry it. With Raye, she played me an album that was introspective, that talked a lot about things that she had experienced as a young biracial woman. She showed that she had a wild side and did some fun things, and also had some demons that she was dealing with, and also had some predatory men that were around her and mistreating her and she made an album about it, and it was an amazing group of songs. SuperJazzClub is a collective and I grew up on collectives like Wu Tang and NWA which were collectives of artists that did very different things but it was a movement where the music was kind of like a cherry on top but I would have bought my Wu-Tang apparel regardless. SuperJazzClub is reminiscent of how I grew up. The diversity there, the fact that they’ve cliqued up and the way that they have all of the individuals representing different things, I can sign up for that and it feels very real. 

SS: On that, in America there’s almost an idea of what music from the continent should sound like and you kind of have proven already by who you’ve signed that you don’t believe in that. However entering into this new market do you feel like you have to have certain kinds of artists in order to be successful? Are you looking for your [version of] Tyla’s “Water” or Rema’s “Calm down”?

JE: I want hits, I’m not gonna lie to you. I respect what Tyla’s done. I’ve got a tonne of respect for the folks that are involved in the Tyla project. That old school artist development is a lost art. A lot of labels would have sat over there and waited until something jumped off on TikTok but they got to work. Rema, I think he’s dope, this is what I’d listen to in my free time. I would love to have artists that have that level of success, especially if it’s done as credibly as those guys you mentioned. I would love to have that level of success with any artists that we sign from the continent.

EO: In an industry that’s so data driven, how do you communicate intangible things like “authenticity” especially when you may not have numbers to back it up?

JE: This is very simple for me and it goes back to my grandmother. She used to have a saying that I didn’t really understand until I got older. She would say, “at some point the bill’s gonna come due.” And I’ve applied that to our business. That is a knife that cuts both ways. If you are doing dope shit, and you are authentically serving the art, at some point that bill is going to come due and that bill is going to be in your favour. The numbers are going to work out and you’re going to have success, you’re gonna turn the corner with something like we’ve had with Raye and Brent and others. At some point you’re gonna get paid off of it, the bill’s gonna come through. The same thing works on the other side – if you’re doing shit, that’s fluff, at some point, somebody’s gonna lift up the hood and realise that this is not real. And there might be some numbers that felt good for a second but at some point that bill is gonna come due. We’re cooking soul food and it fills you up a little differently. It takes longer to cook but it fills you up differently. The satisfaction is different and you’re gonna be kept full for the whole day. It’s not microwave food that’s gonna keep you full for 40 minutes then you gotta go eat again. We’re not playing the numbers game, the numbers are going to come out in the wash.

SS: Artists will be seeing the successes that you’ve had and I’m sure many will be wondering what you are looking for in an artist. What is that?

JE: It’s when you and Sydney and the team and everyone says, “this is the one.” When the music gives me goosebumps, and we all are feeling collectively like this is one of them ones. I do things by committee. I don’t know it all and I’m certainly not going to hear every artist. I trust the people around me and the people that are in it. How do I look telling you what’s hot or not in your own backyard? You can’t tell me the best golf balls to play with, because I’m 50 years old and I’m playing golf. In the same way, I can’t tell you the hot artists in your backyard, I would look nuts doing it.

Sydney Lopes: I started going to West Africa five years ago and I was quickly humbled because as Americans, we do this coloniser thing where we go somewhere like ‘Oh my God, this is amazing.’ Meanwhile locally they’ve always known that they’ve had superstars, they’ve always known they’ve had the Remas and Amaaraes and many more in their backyard. Now the music industry here in the US is finally recognising that. We think we’ve “found” these stars when they’ve always been there. So just piggybacking off you J to say we can’t go to your backyard and tell you “they’re a new star,” when you know better than us.

 

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SS: One of the biggest issues at home that artists find with music distribution companies is that there’s still no transparency so they may as well sign for a major label. How does Human Re Sources provide artists with the sense that they have an idea of what’s going on?

JE: It’s as simple as a dashboard, right? Like we have a dashboard where you can see where every dollar is spent, where every dollar is earned, where your audience is. So you have complete transparency and insight to your financial world there. It’s all about transparency for us. In our space it’s easier to keep an eye on spend and all those things compared to front line labels.

SS: Speaking of frontline labels, you guys are in the Sony system. For African artists who may look at a Wizkid or a Tems and think they need to sign to a major label, do you feel like you have a system in place that allows you to support an artist at the global level like you’re doing with Raye, across different regions and different continents?

JE: All we can do is put in the work. The beauty of where we set up is having boots on the ground outside of the US and being able to act quickly on things that are catching heat. We are absolutely set up to do that. I think it’s having artists that have international appeal and continuing to push market to market. It’s also about artists being willing to do the work. Raye is coming to the US and it’s SNL, Coachella, it’s touring, there’s a lot of building. There’s a lot of work to make it resonate globally in the way that it should.

SL: There’s also so many digital tools that have really opened the market for global growth. Platforms like Tiktok along with AI tools are allowing a lot more creatives to break through in different ways than we’ve seen before. So I think we’re all kind of learning the trends as they come.

SS: Moving forward, looking at where Human Re Sources is at, what are you most excited about?

JE: Growth and expansion. This is part of it. Taking the first step into the continent, finding those other artists that we can break globally and doing it in a very real, cool, authentic way, and have some fun doing it. To me, that is the best thing about what we do. We’re able to do shit that we actually love and care about. And we’re able to have some fun with it.

EO: Having worked in music for some time in established markets in the US, is there anything you’ve learned in your experience that you’d apply to the Nigerian context?

JE: The tough part is vetting the good guys. It’s about trying to get close to people who authentically care and aren’t trying to take advantage of artists. The good guys [have] got to support the good guys if that makes sense, which is why we wanted to work with you. We’ve got to see the good guys collaborating and cosigning one another in a real way and saying if you’re going to do something, do it here, because these are some of the good guys.

SL: I’m a big proponent of the fact that you can’t ideate in a new territory if you haven’t experienced it. I’ve never been to Nigeria before and of course we want to do more there. But I don’t think we can do that until we actually see the market and see how people react to the music. We see how people party, the energy, like that’s wildly important to me. So my hope is that this along with things we do in the future, that we get to see things firsthand, and then we get to J’s point. Meeting with people like you all is the only way we’re going to make our best judgment call –  seeing things first hand, saying how we feel, having open discussions. And I know it’s tricky and we’re new coming in, so we have to be ready to learn lessons, as well.

Shallipopi’s ‘Shakespopi’ Album Review

Consciously or inadvertently, Shallipopi is always toying with gimmicks. It’s a fascinating ploy that has worked in his favour. So far, the Benin-born star has edged his way to the apex of Afropop thanks, in part, to the quotable quirks that litter his music, his jocular personality, and the community-building zest of his Plutomania shtick that has landed perfectly with a Nigerian-majority audience that’s both enamored with and cautious of what he represents. From the very beginning of his mainstream explosion, the singer’s playful interpretation of street-pop–and the ascendancy it afforded him–have been viewed with suspicion by listeners and critics alike concerned with the quality control of Afropop and the politics of who gets to be heard and played widely.

For the singer, it’s been quite an unbelievable rise to popularity. Shallipopi was still living in Benin and harboring cautiously-guarded dreams of music superstardom when he self-released his breakout single, “Elon Musk,” early in 2023. First finding a niche audience in TikTok’s street-pop-consuming TrenchTok community, “Elon Musk” was initially pigeon-holed as a fraud-adjacent one-time hit. But something about Shallipopi’s teasing drawl, the novel unfamiliarity of South-South street-pop, and BusyPluto’s exhilarating meld of amapiano sonics and twinkling flutes soon made the song an inescapable presence at parties and events, setting the stage for Shallipopi’s rise to national prominence.

Still, things could have all gone horribly wrong for the singer. A May 2023 brush with the Economic and Financial Crimes Commission (EFCC) who accused him of internet-related fraud gave credence to the widely-held theory that the inferred meaning of “Elon Musk” lifted directly from his lived experience. His stint with the EFCC was, however, short-lived and culminated with the release of “Ex Convict,” a flippant tongue out that made light of the prevailing narratives swirling around about his alleged criminality and the EFCC affair. It all made the arrival of his debut project, ‘Planet Pluto,’ even more anticipated. Anchored by BusyPluto’s chromatic instrumentals and deft sample choices, listening through the six songs felt like crash-landing into the very heart of Crown Uzama’s id as he navigated his cultural identity, the vestiges of his past life in Benin, and the new lease on life that his freshly-minted stardom afforded him.

Linking up with Dvpper made the prospect of the release of a debut album a foregone conclusion and, when ‘Presido La Pluto’ hit streaming in November, fans and cynics alike approached it with a cautious optimism, hopeful that the singer could expand on the whimsical-yet-engrossing personality and Benin heritage that ‘Planet Pluto’ hinted at. It’s a promise that went largely unfulfilled: the edgy, shining beats supplied by BusyPluto were dulled by an uninspired navel-gazing that consumed the better part of the 13-tracker with very few exceptions like the ODUMODUBLVCK-featuring “Cast,” the previously-released “Things On Things,” and a balmy collab with Tekno on “So What.”

Social media criticism of ODUMODUBLVCK’s verse on “Cast” propelled the song to ubiquity at just the right time and this, combined with the sheer cultural mass of Shallipopi’s influence in 2023, furthered the breakout star’s winning streak into December, Nigeria’s most packed party season. The Shallipopi industrial factory has thrummed on, sharing outtakes from studio sessions with Wizkid, ArrDee, and Rema while hinting at an extensive collaboration with the latter (who shares his Benin ancestry) to the delight of listeners. A lean start to the year for Nigerian music in 2024 opened the field for Shallipopi to make the first major statement of the year and it’s an opportunity he has taken eagerly to release his sophomore album, Shakespopi.

With a title inspired by a running Internet joke about Shallipopi’s writing skills being superior to that of British poet and playwright, William Shakespeare, the singer is clearly leaning into the aspects of his online persona that make him engaging, while conducting a real-time survey on his staying power and reach. There are parallels for what Shallipopi is trying to do on Shakespopi in other fields: a heat check is one of the most exciting things to watch in basketball as a confident player tries a series of challenging shots to confirm a successful streak. A sense of invincibility is at play throughout Shakespopi which offers everything you might expect from a Shallipopi project: a carefully curated selection of beats, flipped samples that pay homage to his Benin heritage, a comical interpolation of a popular rhythm, chest-thumping bars about his success disguised as casual musings on life, and some pointed reflections on his relationships with people from his past.

If Shallipopi has learned anything from his time at the top of Afropop, it is the predictability of the genre’s routines. The singer has a template that has consistently delivered his definition of success–hit songs to tour off–in the last 18 months and he clings to it fiercely on Shakespopi with only slight tweaks from place to place. Lead single, “ASAP,” is a stylistic throwback to ‘Planet Pluto’’s most enthralling listen “Obapluto,” which received critical praise for spotlighting the ageless work of Pa Monday Edo and the Osemwegie Ebohon Theatre International Troupe.

“ASAP” samples the work of another Edo legend, Alhaji Waziri Oshomah and his Traditional Sound Makers whose Afemai music style was a huge draw in the ‘70s. The clever sample of “Ikwekiame Nedumhe” is an inverse of the downstated approach favoured on “Obapluto.” Here, instead of letting his vocals sit over the sampled material, Shallipopi makes the song wholly his, rattling off about his hit-making prowess and the allure of his financial security before looping in the instantly quotable line, “Na Shalli dey write but na Shakespeare dey shake,” for extra effect. It’s a gambit that works for one of ‘Shakespopi’’s most enjoyable listens.

Still, there is a BusyPluto-sized hole at the heart of Shakespopi; the fellow Benin native has helped shape Shallipopi’s sound–the snarly flow, warbled texture, and charismatic fusion of hip-hop and log drums–since he captured mainstream attention. With BusyPluto taking a backseat here, rising producers, Producer X and larrylanes, attempt to imbue Shallipopi’s street-savvy south-south sound with a south-west street-pop sensibility. There are orchestral horn arrangements and traditional drum patterns dexterously woven to urge Shallipopi to a new level and mitigate his writing inadequacies. The instrumental for “New Cat” is a case in point: Shallipopi’s vocals are stacked atop a bouncy beat showing a potential for a strong song in the opening one-minute stretch before the singer regurgitates tired talking points.

There is justifiable criticism for Shallipopi’s improvisational writing style which is often marked by a lack of rigour or could be interpreted as wanting for effort. In one interview from 2023, he admitted to recording all the songs on ‘Planet Pluto’ in a two-hour stretch and it’s not difficult to imagine that some of the songs on ‘Shakespopi’ came to life off the same approach. The malaise of listening to the jarring delivery pattern of “Start Am” fully unfolds around the same time that Shallipopi whispers, “Are you 21 Savage or Tiwa Savage?” It’s an instructive moment that reveals the lengths that Shallipopi will go to stitch words together and the well-earned apprehension he gets from purists and listeners in the know.

Persistence pays and a look through Shallipopi’s catalogue pre-“Elon Musk,” shows the mark of a grifter prepared to take shot after shot in the hope of sinking one. It’s a trait that has played an important role in humanising him to his Nigerian audience and inspiring some of his best work. No song quite channels that impulse like the sticky-sweet “Dey,” where Shallipopi’s verses, ad-libs, and flow coalesce for a thesis on his grind and peace of mind. “Billion” also feels like a fruit of that tenacity; it’s also undeniably the highlight of ‘Shakespopi.’ There is a refreshing clarity of thought and execution to “Billion” that signals last year’s “Speedometer.” The pacing is different but Shallipopi is similarly supercharging his journey while sharing the spotlight with a roll call of talented acts. Zerry DL pays an emotive homage to the Plutomania movement and his testy journey to material success in tandem with fellow Plutomina Records associates, Tega Boi DC and Jeneral, before Reehaa wraps things up with a soulful interlude.

Left to his own devices, Shallipopi will invariably fall into the excessively trite aspects of his formulaic approach to music. “Hightension” interpolates the melody of Manu Pilas’ “Bella Ciao,” off the soundtrack of Netflix’s hit show, Money Heist. It is a spiritual twin to “Oscroh (Pepperline)” off ‘Presido La Pluto’ but it feels like a cheap and callow attempt to reverse-engineer a hit off nostalgia, pure shock value, and the diatribes it can inspire in online circles.

For all its inadequacies, though, Shallipopi is seriously making an effort on most of ‘Shakespopi.’ The writing is more layered than it has been at any moment in his career so far. “Find Me” and “Trees” are proof of this marked improvement even if only the latter manages to further the narrative of the singer’s journey in any discernible fashion. The pitfalls of his staid approach are all too clear to see: there are very few interesting experiences for Shallipopi to to draw off like he did on “Ex Convict,” flipping his brush with the EFCC into a conspiratorial middle finger at law enforcement; and no matter how irreverent slangs and quirks sound, their novelty is bound to peter off.

The thing about heat checks is this: at some point, human infallibility comes into play and a shooter misses a basket. It’s the same with gimmicks, they eventually stop moving the audience in any excitable fashion and all that’s left is a sense of incredulity at what one is witnessing. Shallipopi is playing a delicate game with his audience and ‘Shakespopi’ is a furtherance of his heat check with an audience doubling as a baying crowd with their eyes trained on the rim, watching for how this new shot lands. So, we wait with not-so-bated breath and wonder how much longer the gimmick can last for.

Inside Uncle Waffles’ Stunning Amapiano-Powered Rise To Global Stardom

Picture the scene: it’s a balmy night in 2021, and the lights are swirling around Zone 6 in Soweto, South Africa. Coloured in revelry, the faces are young and excited, and while the propelling force is the music, the focus, the visual centre of this scene, is Uncle Waffles. She’s dressed in a black crop top, moving affectionately to “Adiwele,” the hypnotic hit record from Young Stunna. When she points her hand to the right, the camera pans and the crowd emerges, a miracle of activity and compressed space. A star is born. And ever since, that star has shone even more remarkably, occupying a distinct position in the still-forming canon of Amapiano.

This past December, festival goers at NATIVELAND were treated to an electrifying set by Uncle Waffles. It was a return of significant proportions, as the Nigerian city of Lagos was one of the first places she visited three years ago when her career started taking off. Then, she had performed at the Ghana-held Global Citizen Festival and breezed into Lagos the day after, with tired puffy eyes but an unrelenting vision nevertheless. Her 2023 NATIVELAND performance had none of that rush, however. Assured, well-rested, and coasting on the triumph of successful years before that, the youth-centric audience witnessed a tastemaker approaching the fullness of their artistic potential. 

For Uncle Waffles, that memorable performance was evidence of a well-realised creative run-up which began earlier in August 2023. This was when she released ‘SOLACE,’ a jazz-punctuated EP which sought to expand the sonic base of Amapiano. With seven shimmering songs featuring a talented cast of southern African artists including Lusanda, Tony Duardo, Murumba Pitch and Manana, its centering of soulful sounds and heartfelt themes offered an alternate view to the delirious, upbeat direction the Dance genre is known for. Demonstrating this tendency was “Echoes,” the lead single whose synths soar and lapse with dreamy inventiveness. Elsewhere, those same convictions are snatched at, the expression and expansion provided by features that dissolve into Waffles’ own vision.

In her review of SOLACE, Nwanneamaka Igwe suggests that Uncle Waffles is “leaning towards Private School Amapiano—a school of thought which believes that Amapiano should be more soulful and heavily vocalised. It strays away from the heart-thumping drum patterns paired with light shakers and general production-led facet to the genre. On the contrary, this embraces melancholic interpretations [towards evoking] the same transcendental emotions.”

It’s thus interesting that Uncle Waffles considers SOLACE’ a Side-B to ASYLUM,’ the short project released in March. From the jump, it was clear that Uncle Waffles’ exciting interpretation of Amapiano was forward-thinking, landing her on Spotify’s New Music Friday playlist in the United States amongst other placements. The artist’s honing into such levels in her craft, within five months nonetheless, only reveals her ever-moving perspective. You would be hard-pressed to situate her in one spot. Where ASYLUM had lots of percussive influences, yells and howls, and its associative setting being the light-moving dancefloor, there was a marked change in SOLACE: here the atmosphere renders itself complex, offering a wider spectrum of the experiences which shape the music, which in turn has shaped Uncle Waffles. Both projects are like the Yin and Yang of her yet-forming artistry, heat and ice, in perfect contrast.

Imagine the stuffed soundscape of “Sghubuhandro,” whose epic eight-minute runtime is only punctuated by vocal chops of “Uh uh.In this asylum, words aren’t the focus, but the set mood, which is often achieved by a combusting application of speed and precision. The titular visual reveals the then-prominent red hair of Waffles, not any bit outlandish because there’s a lot of colour around, and in the opening scene she runs to the DJ set-up amidst frenzied yells of “Waffles, we wanna party!”

From her early music—particularly on her first project, ‘RED DRAGON—Uncle Waffles’ curatorial expertise had been clear. She wasn’t one to glide down the obvious road; wasn’t overly keen on courting the attention of the popular names in the Amapiano scene. She was rather open in her process, in those four songs creating a dazzling vision of drums and soul, the reverberating mystique of its sonic core flecked with the pureness of the feature appearances. 

Released in March 2022, a collaboration with Sony Msolo and Tony Duardo, her debut song “Tanzania” was part of those four songs. Speaking prior to her NATIVELAND appearance, she said: “I think one thing about ‘Piano, there is no gatekeeping the sound. So everyone is always open to work with anyone. If you wake up today and you have a good song, you’re probably gonna be in ten studios that whole week cos people wanna work with you. So within ‘Piano, it’s always just about, okay, let’s just do it guys, get a hit song. ‘Cause it’s about the genre outside of just us as individuals and with collaboration, you know that’s the only way to really take it over the edge because we’re combining our strengths to make a hit.”

This kind of  insight into the potentials of collaboration isn’t limited to musical productivity—it also reaches into the marketing side of things. And that’s also another area where Uncle Waffles excels; especially given her entry into the Amapiano scene at a period of burgeoning international acclaim. She has quickly positioned herself as a Gen-Z representative of its expansive soundscape, touching the sweet spot where that demographic aligns with millennials. She has played prestigious global events, but while doing that, made sure to oil the wheels of her homewards vehicle. To this effect she toured several parts of Africa, from Ghana to Nigeria and anywhere else, really, where people knew and loved the name Uncle Waffles.

A cheery disposition shines from her interviews, where she speaks intimately and knowledgeably about her ascent and how it coincides, so beautifully it’s almost poetic, with the soaring wings of Amapiano on global horizons. To understand the story of Uncle Waffles is to understand how essential musical agility has been to the trajectory of not just Amapiano, but the many Dance forms that have come before it, from Kwaito to House and the several subgenres in-between. 

Amapiano’s place as the in-demand Dance subgenre out of Africa cannot be denied. Since the late 2010s, its hypnotic log drums and piano melodies have come to mean something more than just the fact of its existence—Amapiano, an Nguni term which loosely translates into ‘the Pianos’, has now become a marker for youth culture. Its early purveyors like Kabza De Small, DJ Maphorisa and MFR Souls had their tracks played in parties in the Pretoria neighbourhood of South Africa, spurring instantaneous reactions which in turn led these musicians towards fiery productivity, since the music was placed in demand of social realities that were nearby and urgent.

Like many South African genres before it, Amapiano’s success comes from the rigorous demands of the fusion that lies at its core. At once unique, with those fast-knocking drums that have become popular the world over, the sound also takes from the established cornerstones of house and kwaito. In an episode of his show Joy Ride, the legendary South African producer Oskido spoke to Kabza about the demands of musicianship and also asked him how Amapiano started. Kabza responded that it was MDU who introduced the log drums and the sonic culture robustly influenced by township DJs, who were highly competitive in the craft and always experimenting with the latest tools and plug-ins. They took a beat, he said, from 125 BPM to 115 BPM, slowing the sound so that the tempo could be felt and the bass made more powerful. Oskido affirmed by saying that kwaito had similar experimentation at the start, slowing down the beats through a process they used to call ‘international.’

Obviously the genre we all love today has paid its dues, working its way out from the back-corners of creativity and shining onto the big stage. For all the dedicated work its pioneers put in, the growth of its biggest stars cannot go understudied. Black Coffee might not have invented House music but his catalogue immensely propels it, and his international incursions have blazed open a new hall of possibilities for producer-DJs like him. Likewise has DJ Lag been that cultural figurehead for the Afro Techno-influenced style of Gqom, whose pulsating beats have caught ears as big and tasteful as Beyoncé’s.

When one considers the way she’s started out her career, it seems fitting to expect that Uncle Waffles would occupy a similar pantheon of reverence among her generation.  All three of projects so far reveal a progressive movement towards a fullness in artistic perspective, making her the perfect representative of ideals which any movement would be proud of having, especially Amapiano, with the consistent stabs at the flesh of its history, the incessant debates about where it started and where it’s headed.

Uncle Waffles has always spoken knowledgeably about her chosen sound, and her ability to be articulate while reflecting her perspective has been revelatory. A figure like her would be invaluable in the years to come. Thus, Billboard dubbing her the Princess of Amapiano, while seemingly reactionary early-on, feels now quite like an obvious thing to say. But Uncle Waffles can’t wait to be Queen—all those years spent practising and playing the waiting game were an essential lesson in timing, and she’s now here, reaping the dividends of a journey that started a long time ago.

To the world, she’s Uncle Waffles but not too long ago she used to be just Lungelihle Zwane,  born twenty four years ago in Eswatini. Brought up by her grandmother in the countryside, she ventured into South Africa in her older years and lived there until her breakthrough. Her journey into the art of DJing started with the spark of a formed image; she’d been working a job before the pandemic, a means of earning money to finance her way through school, but after finding a DJ set-up at the office and learning its intricacies from a colleague, she went on to spend eight hours everyday on it.

When she started, her mother supported her but always advised her to have a back-up plan. Then the bookings started coming. Then there were more bookings, and even now that her daughter has blown up, she “still doesn’t kind of get what happened to me,” Uncle Waffles explained to The Beat FM a year ago. “She’s still like, ‘how did this happen? Is this forever?’ But [my family] have been very supportive.”

Deeply rooted in the concept of family, Waffles approaches her artistry with a humble rigour that nods at her modest beginnings. It’s obvious in the way she gives herself to the art form of performance too. The traditional image of a disc jockey is one who looms ominously over their set-up, motionless except for intermittent head nods, perhaps a shake of the hand or a smirk captured through the shifting lights. A typical Waffles performance could not be any further from that.

In place of static reserve is flamboyance and colour, movement in varied forms contorting and spreading against each other, an elegant variance. She comes down from the haloed position; she becomes one with the crowd. She dances. Perhaps this seems trite but it’s a fairly novel practice for a DJ, whose set-ups have sometimes included dancers but didn’t have the DJ’s dancing  themselves. Uncle Waffles’ motivation for doing this goes beyond having fun—it’s a decision influenced by nuance. She says: “I started slowly dancing at shows here and there, you know, just a little something and people really loved it. So I started falling in love with actually performing through the music, making sure that the performance and the playing is completely together. I always say that as much as I understand the language of ‘Piano, dance always speaks for ‘Piano. You always understand it through how people dance it. You know, everyone understands dance”.

Uncle Waffles is not shy about her influence on the scene. “I’ve definitely seen a lot of DJs stepping out of their comfort zone,” she says. “I don’t feel like you need to be pushy to dance, as much as you can be unique without dancing. There’s plenty of DJs that actually exist and they’re doing well without dancing. But I haven’t seen a lot of people push themselves that way, you know, try to dance”.

The world of Dance probably agrees with Uncle Waffles because she’s been one of its biggest purveyors ever since that big break three years ago. This is especially relevant, since Dance is one of the most connected genres throughout the world, with variant histories but essentially the same focus on energetic and sometimes swooning music that translates into movement on the dancefloor. Shortly after the release of “Tanzania,” she hosted a residency on BBC Radio 1, a moment that was influential in bringing the radio’s listeners to the vibrance of Amapiano.

Uncle Waffles has already played the sort of stages that artists get after long years of relentless hard work. That she’s been there, and done that, is testament to both her unique strengths and the peculiarities of her generation—social media prominent among those. But to truly understand the magic that is Uncle Waffles, one must leave whatever perception they have of her, abandon imagination and sneak-views into her process; one must watch her perform. From Afro Nation to Coachella, where she was the first Amapiano act to grace its stages, she left international audiences in awe with her electrifying set lists and performances. She’s also played at events such as South Africa’s Cotton Fest, the Germany-held Hype Festival, Lightning in a Bottle and Roskilde Festival, where she played alongside the likes of Kendrick Lamar, ROSALIA and Central Cee among other international megastars. Performing with megastars on global stages isn’t the only way Uncle Waffles is propelling Amapiano forward: in June 2023, she started curating a Tracks IDs playlist with Spotify that spotlights her favourite Amapiano songs, bringing even more of the genre’s rising talent to the ears of audiences around the world.

Last October, Uncle Waffles was named cover star of Forbes Africa. It’s the kind of recognition that underscores the mutability of her brand, since she’s recently had a special burger named after her by KFC and has also been part of Western fashion’s biggest night, the Met Gala. Forbes recognizes this business acumen that Waffles possesses, a necessary other-side to her creative interests. In writing about her, they affirm that she’s “a true depiction of Generation Z, the demographic cohort shaped by the digital age and shifting financial landscape” and Waffles, in an interesting response to a question, sort of echoes the early concerns of her mother, but she’s ostensibly more positive in the subtext she gives the consideration. “Being thrown into the industry,” she said, “I had to learn while running. Because the typical stories [are] that you blow up, and then it falls away, you kind of disappear into the mix. So for me, I’ve blown but, but what do I do to make sure I stay relevant? I’ve been granted this beautiful blessing. How do I make it the rest of my life?”

One of the ways she hopes to do this is through her positioning, not solely focused on brand but also the legacy she leaves for the Amapiano genre and the several artists who’ll hope to emulate her upwards trajectory in the years to come. “[It’s] about ‘Piano, actually leading the voice of ‘Piano,” she said just before getting on the NATIVELAND stage. “It’s about doing headline shows and writing your own narrative, creating your full experience according to you. Because recently, you know, I’ve been going all out on my shows. So Amapiano allows you to prove that DJs can also headline your shows. Having DJs can be a full performance, you know. We haven’t had DJs headline Coachella and stuff like that. I’m definitely going to be pushing myself a lot more.”


[Featured Image Credits/The NATIVE]


ICYMI: REVIEW: UNCLE WAFFLES’ ‘SOLACE’

uNder LIVE: Four artists performing at the live showcase

At the NATIVE, our goal has always been to bridge the gap between the mainstream and underground, while championing tomorrow’s rising talent from the African continent: today. Through our annual end of year festival, we connect those home and abroad to the key cultural drivers and storytellers reshaping the face of music across the continent. For the December 2023 iteration of NATIVELAND, we showcased our dedication to the cause with our first uNder line up, transporting the alum of our monthly column spotlighting rising stars, to the mainstage. But for our inaugural uNder LIVE showcase, we’re focusing the attention on both artists who have graced the column and others who are pushing the envelope of their craft and are on the cusp of a big breakthrough. 

In partnership with Human Re Sources, NATIVE Magazine is presenting special performances from acts across West Africa. There’s SuperJazzClub, who are making significant strides across Electronic and Hip-Hop music with their unique production styles. Alongside the Ghanaian collective is Kold AF, whose sensitivity and visceral edge have earned her a spot amongst a new generation of young women musicians creating resonant epics, as well as the ethereal Nigerian Afro-soul star, Toyé. The fourth act will be Rigo Kamp, who’s already made a lasting impression with enchanting performances across niche audiences in Lagos. 

Get to know the artists performing at  NATIVE Mag’s inaugural uNder LIVE showcase. 

SUPERJAZZCLUB

SuperJazzClub artfully side steps categorization. The Ghanaian interdisciplinary collective’s dreamy music is a rich fusion of lounge music, funk, neo-R&B, and hip-hop that’s deeply marked  by their lived experiences and eclectic interests. Formed in 2018 as a vehicle for its members’ penchant for risk taking and daring music tastes, SuperJazzClub have built their reputation brick-by-brick while nurturing a tight-knit community that’s deeply invested in every single highlight and success that has come along the way. The nine-member group first released its debut single, the self-affirming, reverb-heavy, post-soul experiment, “Couple Black Kids” in 2019, setting the stage for  their intention to subvert sonic expectations for artists operating from Accra. 

With afropop continuing to gain recognition on a global stage, SuperJazzClub have resisted the urge to waver on that  journey of authenticity, instead seeking out the most hypnotic, surrealist sounds as tools for self-expression. “Bordeaux,” the balmy follow-up  to “Couple Black Kids” is a chilling recounting of mental health struggles that is tethered by haunting shrieks at every turn. A couple of other singles like “Cellular” and “What You Want”  also help set the tone for the collective’s first project, ‘For All The Good Times.’ Released in the thick of the COVID-19 pandemic, the eight-track extended play glistens with their contemplations on placelessness (“July 4”), angst (“Wide Awake”), and manic euphoria (“Till the Morning”). It was a crowning moment for the collective and its ethos of freewheeling creativity. 

They have only continued to ascend in scope and vision since the release of ‘For All The Good Times. 2021 releases “Cameras” and “Jungle” saw more overt hip-hop influences on their work while the release of 2022’s soothing “MAD” was an act of self-mythologising that was met with critical acclaim and widespread commercial success. If anything, the success of “MAD” encouraged the group to lean even harder into their con-conformist style and 2023 was a year of explosion of sorts.  A series of mini-EPs, ‘ACT 2’ and ‘ACT 3,’ have shown their knack for layering specific anecdotes into thrilling experiences with a rich storytelling technique that marks them as a force to pay attention to. 

KOLD AF 

Lived experience is what lies at the heart of Kold AF’s music. Still in her early twenties, she’s consistently created songs that both capture and transcend this phase of her life. Listeners were introduced to her back in 2023, when she appeared on two songs from Aristokrat Records’ ‘Open House Vol. 1’. On those records an important sonic inspiration for Kold AF is revealed to be Dancehall, which supplies the sheen and grit of “Pisces,” where Kold explores the recent phenomena of young people using zodiac signs as basis for their personalities. Oscillating between that Caribbean-leaning flow and cold rap cadences, Kold AF may have emerged as a descendant of musicians like Jesse Jagz and Eva Alordiah, but her stories are entirely hers.

That much was obvious on ‘Kold Szn’, a two-pack which was released in December 2022. Totalling just over five minutes, it nevertheless bore witness to the musician’s expanding abilities, especially her song-making. Where previous releases leaned on poignant lyricism, here the production was allowed space to soar, resulting in the sort of pop-tinged accomplishment that’s a TKTK for an original musician like Kold AF. “Blues” sparkles with refinement; over stripped sonics, the musician bemoans the shortcomings of a past lover, but it’s her vocal delivery that really drives the message home. Even more novelty enters “Wasted,” the second song off that release. Understated synths are the production’s central feature, while subtle touches and a beat switch enables the singer’s trademark assortment of flows the space to shine. 

The singer’s debut EP, ‘KOLLIDE’ and her Aema-assisted releases on ‘no PITY,’  showcase the breadth of her artistic growth.  Kold’s sensitivity and visceral edge are her dominant trait and there’s no limit to how vulnerable she can get. Much like Ayra Starr and Bloody Civilian, Kold AF belongs to a generation of young women musicians who are turning everyday experiences into resonant epics. 

TOYE

Toyé’s gravelly vocals hint at his origin clearly. The singer blends Yoruba, English, and pidgin to make a variant of chill soul-pop inspired by his childhood in south-west Nigeria and adolescence in the United States of America.But it is his voice and the way he blends words and feelings into euphoric rhythms that make him a star in the making. His debut single, “Shayo,” was a breathless dedication to Lagos, romance, and enjoyment that was helmed by Grammy-winning Liberian producer Ace Harris. Where “Shayo” is undoubtedly a high watermark for a singer still figuring out how to unleash the full potential of their voice, it’s follow-up, “Attitude.” is a slicker affair that allowed Toyé to simply float over lush, mid-tempo instrumentals that sound custom-made for his voice. 

Those early experiments with Ace Harris helped Toyé refine his sound as he settled on “Faaji” as a descriptor of his music, signalling at the deeply oral style of Yorba traditional music and the work of noted masked singer, Lagbaja. “Take Time,” a 2019 collab with dndSection and Zarion Uti offered evidence of Toyé’s growth as a singer as he switched between belting a falsetto and open-ended singing on his verse. He experimented with dancehall influences on his 2020 remix of “Attitude,” holding court with a rising Jada Kingdom while the release of “Payroll” in 2021 was a bold attempt of synthesising Afropop with his soul sound. 

Later in 2021, Toyé would receive props for his contribution to A Better Time, the third album by afropop giant,  Davido. Toyé was credited as the songwriter on the Chris Brown and Young Thug-featuring “Shopping Spree,” a highlight off the COVID-19-era album. Buoyed by that highlight, Toyé has continued to shine: “Takes Time” is perhaps the most experimental song in his oeuvre with the singer trying his hand at a ballad inspired by his southwestern Nigerian roots interspersed with pidgin. 

Stepping into the pop arena on “Ni Nigeria,” a collaboration with Tomi Tribe, Toyé’s “Faaji” sound is crisp atop a ‘piano-inflected instrumental where he declares that it’s not to be messed with. It’s a powerful impulse that hints at the sublime confidence in his work that would pave the way for his pondering on modern relationship dynamics on “BILLING = CHILLING” and the year-ending groove of “Paper.” At this moment, there’s no one quite as adept at fusing the sonics and feel of 2000s-era southwestern Nigerian music into a soul framework as adroitly as Toyé does. 

RIGO KAMP

Coming soon…

[Featured Image Credits/The NATIVE]

Review: ‘TYLA’ by Tyla

The internet might think otherwise, but Tyla didn’t just appear out of nowhere. 

The Johannesburg-born and raised artist’s rapid ascent to Pop supremacy has been a true testament to how talent, old-school artist development, and the universe can align to make a superstar.

It took just over a year for the singer’s first-ever release to catch fire. Getting Late,” the inexplicably groovy Kooldrink-collaboration took over TikTok a year after its release, thanks to its exceptional, choreography-heavy visuals. Unbeknownst to her, that would be just a precursor to global virality. Since Tyla’s breakthrough, her artistic approach has been a breath of fresh air to many: her R&B and Pop-inspired takes on Amapiano caught attention and established her profile as a must-watch talent. Getting Late” sounded like nothing that had been out in South Africa at that time. Naturally, labels came knocking, a bidding war ensued, in which Epic Records emerged victorious.

Two years after her debut, the singer followed up with the DJ Lag-featuring, Gqom and Afrotech-infused track Overdue (which was featured on the soundtrack of the second season of Netflix Original ‘Blood & Water’) before returning to ‘piano-inflected soundscapes on To Last.” Towards the tail end of 2022, To Last received the remix treatment from Amapiano mainstays DJ Maphorisa and Young Stunna, whom Tyla also appeared alongside on ShaunMusiq & Ftears’ Thatha Ahh.” These collaborations and a feature on Kelvin Momo’s Ngowam,” from the well-received ‘Amukelani,’ gave her much needed credibility within an Amapiano scene that is built upon authenticity. Around the same time, Tyla performed at Scorpion Kings’ Printworks show in London. That stage appearance marked her first performance on UK soil and planted a seed for her return to Europe in early 2023, as an opening act on Chris Brown’s ‘Under The Influence’ tour. 

Tyla continued her sonic explorations on the House track Been Thinking and teamed up for a cross-continental collabs with her Nigerian counterpart Ayra Starr on Girl Next Door.” However, it was her third single of 2023, “Water,” that changed everything for the starlet from Johannesburg. After the July drop, TikTok did its thing, and Tyla was out of here. Late-night  appearances and performances came next, followed by an enticing music video, high-profile interviews, a Top 10 peak on the US Billboard Hot 100, and remixes with Marshmello and Travis Scott. To top all these achievements, Tyla received a gramophone from the Recording Academy for the inaugural Best African Music Performance category at this year’s GRAMMYs, in a highly competitive field including relative veterans such as Davido & Burna Boy. 

After the unprecedented success and a breakout moment on that global stage, Tyla has finally presented the world with her self-titled debut album. The eponymous offering expands on her signature blend of Pop and R&B, paired with a constant undercurrent of her nation’s dear Amapiano – a sonic mixture she describes as “Pop-Piano”. The “Pop” is important. For decades, Black women have been boxed into categories such as R&B, “Urban”, and more recently Afrobeats, by a male-dominated industry intent on protecting its version of Pop, and the perks that come with it. So far, it does appear that Tyla is successfully breaking through as a Pop star from the continent, bringing with her all that comes with that unique identity – her accent, her dance moves, her swagger and an entire continent, and most importantly, her country, behind her. 

Listeners are welcomed to her eagerly anticipated debut set with a sound recording from a studio session with Kelvin Momo, who she describes as her “favourite Amapiano producer.” Akin to her arrival on the scene in 2019, her now unmistakeable velvety vocals pierce through the conversation on “Intro”, singing in Zulu “Wang’bamba/Wang’thatha/Wang’beka” (which loosely translates to ‘you held, took and placed me…’). The 41-second clip is an intentional and touching hat-tip to her roots. While prolific Amapiano hitmakers like Kelvin Momo (the only South African feature on the album) gave Tyla credibility early on, the success of “Water” has made her somewhat of an unofficial flag-bearer for the music from her country. And she’s clearly not forgetting where she came from as she embarks on this transatlantic journey.

Tyla’s upbringing deeply informs her musical makeup and presentation. American R&B from the ‘90s and 2000s is a staple in many households in South Africa, particularly in black and coloured communities, and as such, these influences are a cornerstone of Tyla’s artistry. Other genres, such as South African House, Afrobeats, and obviously Amapiano, have largely inspired the Edenvale native. The arrival of her debut was announced with three new songs that explored and showcased the different styles she has a knack for.

A resounding guitar loop creates a perfect background for Tyla to churn out some memorable sung-rap lines as she does telling a boy off on the R&B-drenched “Butterflies.”I don’t need reparations, boy, bye/Countin’ blessings by the dozen/Oooh, I’m God’s child/All it took was dedication to make me fly,” she sweetly coos. “On and On” is bouncier and more pop-intuitive. The party-themed track was first hinted at during the Chris Brown tour, the songstresswho only had several titles to her name at the time premiered the song in front of thousands of attendees. A day before its official release, the song premiered during Tyla’s debut performance on COLORS. However, from the bundle of songs, it became apparent that the Afropop-influenced “Truth Or Dare” was going to be her primary focus. The choir-loaded and brimming thumper prominently features the same heavyweight cast of contributors as “Water,” which made it a fitting follow-up and bolstered the rising star’s credentials. 

By working with the same producers, composers, and songwriters–which mainly consists of Sammy Soso, Corey Marlon Lindsay-Keay, Samuel Awuku, and Ari PenSmith (whom she playfully calls the ‘Fantastic Four’) – Tyla maintains a cohesive sonic congruence that serves her well, similarly to how she has carefully carved out her visual aesthetics and brand identity.

“Breathe Me” is cut from the same cloth that made “Water” in relation to its subtle and nimbly suggestive lyrics. “Don’t talk too much, I know what you need/Follow me, no need to follow your mind, or your heart/Whoa, mouth to mouth when you’re touching me/Open up baby, I’ll fill your lungs, CPR,” she sings on the bridge before moving to the more daring hook. “You don’t need no air; you can just breathe me, breathe me/One breath ain’t enough, breathe me/Inhale harder, wanna feel your heart beat louder/Take you higher, we can go where you wanna, na-na.” 

In a similar vein, “ART” also touches on the subject of attention with carefully crafted, innuendo-filled lyrics such as “Draw me in/Look at what you started/Good with your hands, can you paint my body?/Go ‘head and brush up on me/Baby, when you want it, sign it, dot it” and “Fresh out the gallery/Can you handle me?/Handle me carefully, I’ll be yours to keep/ I’m your centrepiece/Make the canvas speak.” While love and romance thematically reoccur on the album, such imaginative and meticulous songwriting makes it make the point stick long after the song segues into another.

On “Safer,” an earlier cut on the album, Tyla expresses reluctance to fall in love with someone she knows is wrong for her. “The last time that I met someone like you/ Had some good times and we had some bad times too/And it looks like you gonna be that times two/As bad as I want ya/I know that it’s danger, I know that I’m safer running,” she sings before the crowded vocals of the hook come on. It’s another example of how skilfully Tyla skirts emotional landmines. Nigerian superstar Tems joins her for a scene-stealing contribution on “No.1,” and together, they serve notice about prioritising themselves and leaving a toxic romantic relationship over a polyrhythmic Afropop-inspired bop. It almost feels like a full circle moment for the singer-songwriters who have shown appreciation for each other’s work and are leading the pack for a new generation of women artists from the continent who are redefining the perception of popular music coming out of Africa.

Even with the world’s spotlight and gaze on her, Tyla has remained genuine and authentic to herself. The accent is still the same, and in interviews and performances, her charismatic personality shines out through the occasional “yohs,” “yeeeys” and “asambes,” expressions unique to her home country. The Gunna and Skillibeng-assisted “Jump” is a sticky-sweet Dancehall riddim. But even while orchestrating intercontinental link-ups and settling in new territory, Tyla brings along “hayibo” party chants and the log drum. “They never had a pretty girl from Joburg/ See me now, and that’s what they prefer/ I don’t touch no wheel ‘cause I got a chauffeur/ First class, how I get ‘round the world,” she confidently kicks off her verse on the track.

Similarly, this energy permeates the reggaeton-tinged “On My Body,” featuring Mexican-American superstar Becky G, as she impressively glides across the peppy beat. The collaboration between the two pop stars also highlights and strengthens the already existing relationship between Latin and African popular music.

Whether attributed to good management and artist development, it’s not a stretch to assume that Tyla has been preparing for this moment all her life. In the deep recesses of the internet, there’s a video of an 11-year-old Tyla singing Justin Bieber’s “Die In Your Arms” and “Fall.” And if you stroll down enough on her Instagram feed, you will see posts of young Tyla Laura Seethal singing covers of popular songs and tagging established producers. Artists and music enthusiasts usually say it takes your whole life and lived experiences to make your first album, and this seems to be the case for the Jo-burg born musician. The album, which has been close to three years in the making, fits the bill for a coming of age story. 

As with all coming of age stories, there are bound to be moments of consternation. One such moment arrived early in March when Tyla was forced to cancel her eagerly-anticipated tour due to an injury. Some of the public reaction to Tyla’s reason for cancelling the tour has bordered on vicious trolling of the young star who found herself accused of using the injury to cover up poor ticket sales. It all ties into a larger conversation about accusations of her being an industry plant, mostly from stateside detractors, that have been a constant throughout her whirlwind run since the release of “Water.”

“Priorities,” a refreshingly introspective groove, feels like an attempt at responding to the critics–and finding inner peace through the turmoil, as she asks herself, “How many places can I be at once?/ How many people can I be at once?/ How many people can I please at once?” At its best, the album is a deft attempt at quieting naysayers and non-believers as well as steeling herself for what is sure to be a memorable career.

‘TYLA’ is Seethal’s first victory lap, as she struts the global runway and engraves her artistic and international ambitions, allowing her undeniable talent as an adaptable, international Pop star shine through. 

[Featured Image Credits/The NATIVE]

Dare Olaitan On Directing The Short For Nigeria’s Most Wanted Tour

There was no song quite as ubiquitous throughout the 2023 installation of Detty December as “Cast”–the unmissable late year hit by Shallipopi and Odumodublvck–that got fans amped up from event to event as they tried to keep pace with every word of the song’s salacious lyrics.  Between the Benin-born star’s warped, syrupy flow and Odumodublvck’s acerbic verse, the pair managed to engineer a song that had audiences enraptured and underlined the unique skill sets– unpredictability, insouciance, and charisma–that made them 2023’s undeniable breakthrough acts. 

Just as “Cast” divided audiences upon its release, Shallipopi and Odumodublvk have polarized opinions since breaking out; and their notoriety has made them perfect candidates for infamy within Afropop.  The weight of their individual successes and the popularity of “Cast” always meant that they would get on the road to meet with fans at some point in 2024 and, in a novel attempt at galvanizing their fanbases, they are touring together as a musical superduo dubbed Nigeria’s Most Wanted. 

The Odumodublvck and Shallipopi joint tour was announced early in March with a short film directed by Nigerian filmmaker Dare Olaitan (Ojukokoro: Greed and Knockout Blessing). Providing the visual accompaniment to the tour announcement required a specific treatment that referenced the notoriety of the subjects in relation to their home country and how much their points of view are shaped by the Nigerian living experience  as well. “So the concept we followed was from a TV show back in the day called America’s Most Wanted,” Olaitan says. “I flipped it and tried to imagine what certain things would look like if they were happening in Nigeria, and I just approached it from that angle.”

To better understand all that was happening in the short film announcement for the Nigeria’s Most Wanted tour, we spoke to Dare Olaitan about coming onboard the project, his influences, and what it was like working with Odumodublvck and Shallipoi. 

 

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A post shared by EZIOKWU (@odumodublvck)

Our conversation has been edited for clarity. 

NATIVE: When did you first hear about the Nigeria’s Most Wanted Tour?

Dare Olaitan: I heard about it a week before we shot the video. It was last minute. I am good friends with Kuluspy, who works with NATIVE Records and Odumodublvck. We go way back. She reached out to me and asked if I was interested in working on the project and I told her that I was. I thought it was a great, workable idea and we made it work. 

How did the conversation proceed when you were informed about shooting the tour announcement video video?

The NATIVE Records team sent me the treatment and I saw that it was something for a short film. It was within my area of comfort and I was going to be working with one of my close friends, Dafe [Oboro]. So, I knew everybody involved with the project and that made it very easy to come onboard and make it work. 

Did you make any changes when you came on-board?

At the time I came onboard, the script was just a treatment. I turned it into an actual script. So, all the lines and dialogue that made the film were written by me. 

When was the decision to cast Layi Wasabi made?

That decision was made from the get-go. Seni has decided to do that. He had imagined that and had an idea on what it was going to look like. I just came on to help refine and polish the script and vision. 

What do you think he brought to the production?

With casting actors sometimes, you want someone that would enable the audience to have a feeling from just seeing the character and Layi is associated with humour. Seeing him in that role made it easy for people to accept him because it’s something that he already does in his daily life. It was a good choice for him to have the role because it’s something that the Nigerian audience is already familiar with. 

What was it like shooting the short?

It was fun. We shot it in one day and smashed it. We had about three scenes, and in Nollywood, we shoot an average of about 10 scenes a day. So, it wasn’t anything out of the ordinary to make this work. Everyone had a great time and before we realised it, we were done. 

What was the creative direction for the short?

So the concept we followed was from a TV show back in the day called America’s Most Wanted. Everything in our film is informed in some way by that show. When the idea was shared with me, I just took it and tried to make a Nigerian version of it. I flipped it and tried to imagine what certain things would look like if they were happening in Nigeria, and I just approached it from that angle. 

What are some of the elements you included to make it a truly Nigerian depiction?

Every element in the montage is a replacement one way or the other. If you compare the montage for the original America’s Most Wanted with what we ended with, you’ll see that it’s a very different thing. From the people inside the building smoking to Layi making his entrance, it’s just a bunch of things I found funny from TV shows I found funny when I was growing up. 

The end scene is Odumodublvck and Shallipopi preparing to go on a ride, is there a different meaning?

No, it’s just what it means. They’re going on tour so they’re headed to the airport. There’s very little subtext to it, it’s very on-the-nose. It’s basically a PSA for their tour so we tried not to complicate it. It was nice working with the team, NATIVE Records, Anti World Gangstars, and  Dvpper. They were super professional, everyone came on time, and I have no complaints. 

[Featured Image Credits/DareOlaitan]


Words by Wale Oloworekende

NATIVE Mag presents uNder LIVE in partnership with Human Re Sources

For almost a decade, The NATIVE’s mission has been to champion African youth culture while spotlighting underground and alternative creative communities with the of reshaping the mainstream output. This vision has been actualised in more ways than one, but particularly, our monthly column, uNder, which kicked off four years ago in March 2020. 

Initially termed Fresh Meat, we spent some time every month curating a list of the best and most exciting new artists from around the continent. While some artists had gathered regional acclaim with a couple of releases, others were new to the block and working their way up their first big break. 

In many ways, uNder has always been an opportunity to lightly predict the next big thing. Long before his outstanding debut with ‘Mr Money With The Vibe’, Asake led the February ‘22  edition as a confident and refreshing contributor to street-pop and Deela’s “rapid fire quips” and “unfiltered sense of confidence,” recorded August ‘21, has earned her a blooming career marked with charming remixes from Flo Milli. Regardless of the varying stages of their career, uNder was created to celebrate young African acts pushing the boundaries of their creativity while holding the promise of expanding the scope of music from these parts. 

To bring our monthly column to life, NATIVE Magazine partnered with Los Angeles based artist services and distribution company, Human Re Sources, for our inaugural uNder LIVE showcase. Since establishing in 2017 under the leadership of J Erving, Human Re Sources has remained an outstanding independent powerhouse dedicated to talent development and positioning artists to deliver music to a global audience. The uNder LIVE showcase, scheduled bi-monthly, will similarly give emerging acts across the continent a chance to further their craft and showcase their skill in front of a live audience. The first edition, presenting four exciting acts, is slated for March 28th, 2024 will take place at Miliki, Lagos. 

To secure a front row seat at the action, RSVP here

[Featured Image Credits/Ify Ike-Nwabuoku]


ICYMI: UNDER (JANUARY 2024): FOUR ARTISTS YOU SHOULD BE PAYING ATTENTION TO

Tyla’s Transparency about her health is Refreshing

Tyla is basking in the limelight right now, and deservedly so. Earlier this year, she brought  home the Grammy for  Best African Music Performance, but before “Water” added Grammy winner to Tyla’s list of accomplishments, the Sammy Soso production earned her the ears of millions of social media users across the globe. Joining the likes of CKay’s “love nwantiti (ah ah ah)” and the Selena Gomez-assisted “Calm Down,” the Johannesburg-born singer soundtracked the year with her charming vocals and hypnotic choreography. A confident exploration of seduction and femininity, “Water” took Tyla from a viral TikTok sensation to a Billboard chart topper with millions of streams. She leveraged the momentum with remixes from Travis Scott and Marshmello, followed by a self-titled EP with standout tracks like “Truth or Dare.” And after all was said and done, she announced her debut album currently slated for release on March 22, 2024, alongside her world tour that included a stop at Coachella. Tyla was living the dream but despite the newly added accolades, she decided to step back from all upcoming appearances for health reasons. 

 

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A post shared by Tyla (@tyla)

In an open letter to her fans, who she also calls ‘tygers’, Tyla shared: “I am absolutely heartbroken to have to say this but as of right now, I won’t be able to proceed with the tour. In consulting with medical professionals, it’s becoming increasingly clear that continuing any music festivals or tour dates would jeopardise my long term health and safety.” The singer  explained that this injury is something she’s silently dealt with for the past year and promised a safe return by summer. While some shared messages of support wishing her a speedy recovery, others  suggested the tour cancellation was as  a result of low ticket sales, rather than an illness. The general consensus for the latter audience made claims bordering on the fact that Tyla going on tour “after one hit song” is a poor decision from her management. But these baseless takes show just how  many new listeners aren’t privy to her early days, pre “Water.” 

The 22-year-old  earned early domestic success with her 2019 debut, the Kooldrink-assisted “Getting Late.” A dreamy introduction, buoyed by twinkling keys and the rising prominence of lush log drums set the tone for Tyla’s soothing vocals on the Amapiano record. In 2021, Tyla signed with Epic Records, a subsidiary of Sony Music Entertainment. She sat amongst international household names like Future and Travis Scott, evidently primed for the success she currently enjoys. While these moments weren’t as wild as her debut, Tyla’s “To Last” and “Overdue” for South African Netflix series, ‘Blood and Water,’ proved that she was just a few right moves away from becoming a global phenomenon. Her talent on one hand, Tyla’s journey to stardom was backed by her charming and authentic personality, and once the forces aligned, she easily joined the ranks of  contemporary R&B/pop legends  like Aaliyah and Amerie. 

Knowing that Tyla is more than ready to embark  on any small or large scale tours, it’s also important  to remember the primary purpose of a tour in the first place. Live music, especially delivered across multiple parts of the world, is essentially a way for artists to connect to their fans and build a wider network within the music industry. It takes that sometimes impersonal interaction of streaming your favourite artist’s music through a listening device and  translates those emotions in real time, over a beautifully set up sound system and most importantly, amongst listeners like yourself. Things have  been back to “normal” for a while now following months of COVID restrictions and concerts are in full swing with different precautionary measures in place. Still, a well organised live event relies on a series of factors and people, whose  deliverables include but are not exhaustive of; securing  a venue, ticketing, covering logistics like sound and lighting crews, transportation, hospitality, press, hair & makeup, choreographers, backup dancers & singers, artist’s band, sound engineer, stage designers, private security, medical staff and any other contingencies.

 

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A post shared by Tyla (@tyla)

Bearing all that — including financial investments and pre-bookings — in mind, it’s safe to assume that a tour like the one Tyla was likely planning, would only be cancelled or postponed due to the most  severe of circumstances. All this put into place, the well oiled machine that results in a successful tour must prioritise the health and safety of the star of the show. A typical runtime per show spans across one to three hours of production. For tours stacked with back to back dates, the physical demands are uncountable. And for Tyla who planned to visit 33 cities across UK, Europe and North America, it’s easy to see why she’s refusing to embark on this tour while having health concerns. 

Tyla isn’t the only artist who has had to tread the waters of live performance carefully, out of concern for her health. Ahead of his Tafawa Balewa Square performance in April 2023, we spoke to Davido about his third iteration to the series and what was essentially a comeback from a grief-induced hiatus, ‘Timeless.’ He was basking in the limelight with Musa Keys-assisted “UNAVAILABLE” and “FEEL,” nudging a space into Afropop’s trending soundscape and crossing the borders to soundtrack millions of videos on Tiktok, but Davido could barely express this excitement. For How Davido Got His Voice Back, Davido sipped some tea and cut out all forms of non-essential verbal communication, on doctors orders. Similarly, many live and social media attendees for Beyoncé’s RENAISSANCE tour can attest to the gradual progress in her performance delivery, initially stunted by a knee injury, after nearly 30 years of challenging choreography. Same goes for Rihanna’s 2016 ANTI world tour which was postponed for bronchitis or Lady Gaga in 2013 after suffering a labral tear of the right hip caused by strenuous movement. The list is endless but the pattern is clear. Despite the high stakes, these artists chose to prioritise what was truly important and as the record shows, they were better for it. 

Some on the other hand, have made a lifestyle of globe-trotting without breaks. Artists like  Burna Boy are closing out various venues at breakneck pace, raising questions about how much is too much when it comes to delivering that live experience. For her part, Tyla has recognised her personal limits and decided to take a step back as opposed to postponing the doomsday only to deliver mediocre performances. Her  transparency is particularly commendable considering the ghosting we’ve grown accustomed to by artists we look up to. On one hand, it’s true that  celebrities don’t owe us every detail of  their personal lives. But when the information in question affects their supporters directly,  as is the case with purchased tickets, performers owe it to their fans to be  as open and honest as possible. And even without giving too much away, Tyla did just that. We still don’t know exactly what she’s dealing with,  but the singer offered just enough information to relay the severity of the situation, enforce her personal boundaries and  emphasise that she knows just how inconvenient  her absence will be. If anything, her statement is telling of the sort of relationship Tyla intends to build with her audience in the years to come. 

The million dollar question remains, will Tyla be able to achieve the comeback she imagines? Considering the currently oversaturated music industry, where hundreds of new entrants are vying for attention from an industry highly fixated on “the next big thing,” has Tyla built enough momentum to return even stronger? Only time will  tell. One thing’s for certain, though, Tyla’s health and recovery are priority. 

[Featured Image Credits/The NATIVE]


ICYMI: THE RISE OF TYLA’S GLOBAL HIT SINGLE, “WATER”

Audio Girl Africa launches Produc-HER bootcamp in Lagos

A non-profit organisation based in Lagos, Audio Girl Africa was established to create more opportunities for women in music with audio technology and music business skills. Audio Girl Africa, aimed at nurturing a safe space to create through workshops, internship opportunities and mentorship programs, provides its students the adequate support and professional network that bridges a gender gap in audio engineering and record production in Nigeria. 

In line with Women’s history month, Audio Girl Africa is set to launch their first ProducHER series bootcamp in Nigeria, a sequel to their 5-day bootcamp hosted in March 2023. The initiative will be joined by leading Nigerian music label, Mavin Global for the flagship songwriting and recording boot camp held in Lagos. The writing and recording sessions are aimed at fostering a collaboration amongst female creatives across the industry, mobilising them to create and release a project as a group. This year’s boot camp was supported by a series of sponsors including the Warner Music Group(WMG). Managing Director for Warner music Africa, Temilade Adeniji shared, “In awarding Audio Girl Africa with a grant under the Repertoire Fund supported by the WMG BFF Social Justice Fund, Warner Music Africa furthers our commitment to championing participation of young African women in audio technology and the music ecosystem at large.” 

Through this grant, Audio Girl Africa hosted her first 2-day Live Sound Workshop for 2024 in Ibadan, training fifteen young women on the basic skills of live sounds, including live music set up, sound mixing and recording plus more. The ProducHER boot camp series will hold from 11th March to 15th March, extending an invitation to all emerging and independent female producers, vocalists, songwriters and other creatives, to participate in an opportunity to collaborate with some top creators in the industry. With over four years in the making, according to Founder and CEO of Audio Girl Africa, Febe Adedamola, this inaugural ProducHER session promises to be crucial in expanding our creative community with more bright minds.  

Featured Image Credits/Audio Girl Africa


ICYMI: UNDER: BEST NEW ARTISTS (FEBRUARY 2024)

The women behind the biggest Afropop Stars

From the euphoric release of operating behind the mic to navigating the drama that unfurls at boardroom level, there is no Afropop without the contribution of its women. In the twenty-odd years since the genre has risen from a sub-regional powerhouse to a key component of global pop’s framework, women have been at the forefront of that evolution, working ardently to propel African music to the top of the charts and the minds and hearts of millions across the globe. 

The theme for 2024’s International Women’s Day is ‘Accelerate Progress,’ and at no time has the propulsive force of the women in Afropop been felt as much as it has now. In honour of IWD and the work being done by women in Afropop, we at The NATIVE are celebrating some of the women driving some of Afropop’s acts to success across the globe. 

BOSE OGULU 

Bose Ogulu, popularly known as Mama Burna, is a giant who has history as a linguist, academic, and business woman but she’s most well-known for her role as the manager of her children, Burna Boy and Nissi.  Ever-present from the beginning of Burna Boy’s career, she set up his first recording deal with Aristokrat Records and served as his manager in a first stint until 2014. After returning as his manager in 2017, she orchestrated the run that took Burna Boy from misunderstood virtuoso to Grammy Award-winning superstar, while receiving acclaim for some of her public speeches, like the famous 2019 BET Awards acceptance speech where she reminded the audience that they were Africans first before they became anything else. 

 

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A post shared by Bose Ogulu (@thenamix)

RONAMI OGULU 

A key part of Burna Boy’s transglobal appeal lies in his imagery and fashion. That aspect of his brand is handled by his sister, Ronami Ogulu, who helps to translate his idea of cosmopolitan pan-African co-operation into stylish fashion statements. Even though her role on team Burna only became official in the last half-decade, Ronami has been an ever-present at Burna Boy’s side since his breakthrough with “Like To Party,” in 2012 and has helped to guide him through several style evolutions in the 12 years since then. She officially became a key part of his team as his global campaign took off in 2018 and she’s since curated several timeless looks for him ranging from his 2019 Kenneth Ize outfit for his Coachella performance to attending the 2023 Met Gala in custom Burberry. 

 

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A post shared by Ronami Ogulu (@r0nami)

JADA POLLOCK 

Jada Pollock is a British-American music executive and entrepreneur who has worked with Nigerian superstar, Wizkid, for over a decade, helping to establish his international profile. In addition to her work in music, she has consulted for Premier League footballers and sports stars. Jada has also worked on brand management for a number of music industry personalities like Bu Thiam and managed stars like Pia Mia + more. Since working with Wizkid, Jada has been instrumental in taking the singer’s career to new heights, and bringing Afropop to a global audience with special highlights like the groundbreaking success of Wizkid’s fourth studio album, ‘Made In Lagos.’ 

 

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A post shared by Jada Pollock ☄️ (@jadastyles_)

GRACE LADOJA  

Grace Ladoja is always keen to showcase the diverse range of talent in Afropop. Born in the United Kingdom to Nigerian parents, Ladoja has worked in music for over a decade and has since used that platform to work on landmark initiatives like MetallicInc London and Our Homecoming, an annual showcase of African creativity in music, fashion, and art that aims to connect the diaspora with the motherland. As a co-founder of the music company, Metallic Inc, she has also been instrumental in platforming some of Afropop’s most dexterous performers such as Lojay and the celebrated record producer, Sarz. The release of “Happiness,” the Asake and Gunna-featuring lead single off Sarz’s forthcoming debut album hints at a new era for producers working in Afropop. 

RAYA KHALED

Currently, there are few Afropop acts with a stronger visual identity than YBNL singer and songwriter, Asake. In the two years since Asake has staged a coup on the mainstream of Afropop, he has not only received critical praise for his amapiano-inflected, energetic variant of street-pop, his style has also been in the spotlight. Raya Khaled, his go-to stylist, is responsible for so many of his striking looks, complimenting the artist’s natural swagger. Raya has worked extensively with acts like Ciara, Kelly, Cardi B, Bia, and Davido but it is with Asake that she creates some of her most compelling looks. By blending the traditional elements of Asake’s heritage with the innovative edges of high fashion, Raya is creating a new playbook for fashion in Afropop. 

 

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FEYISOLA OGUNBANJO

Feyisola “Kulupsy” Ogunbanjo thinks of herself as a liaison, helping creatives to bring their dreams to life and execute campaigns efficiently. She started her career as a marketing executive at Trace TV and has gone on to work as a public relations and branding officer at Chop Life Crew where she played a key role in furthering the public acceptance of its frontline act Mojo AF. Always evolving. Kulupsy presently works as the project manager for hip-hop star, ODUMODUBLVCK, who has taken Afropop by storm over the last year-and-half  thanks to hit tracks like “DECLAN RICE” and “Cast.” Kulupsy is also the marketing operations lead at NATIVE Records

 

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[Featured Image Credits/The NATIVE] 


Words by Wale Oloworekende


ICYMI: 10 AFRICAN ARTISTS WHO ARE ALSO MUSIC EXECUTIVES 

uNder: Best New Artists (February 2024)

As African music continues to take new forms each day, the plethora of talents at our fingertips increases by the second. The purpose of our column, going all the way back to the ‘Fresh Meat’ days has always been to spotlight these budding talents at varying levels of their career and in some ways, predict what’s likely to be the next best thing. If we do say so ourselves, the column has successfully done just that. Long before his outstanding debut with ‘Mr Money With The Vibe’, Asake led the February ‘22  edition as a confident and refreshing contributor to street-pop and Deela’s “rapid fire quips” and “unfiltered sense of confidence,” recorded August ‘21, has earned her a blooming career marked with charming remixes from Flo Milli. So without going into it too much, it’s safe to say that our forecasts are inarguably reputable. 

Since re-evaluating the impact of our column, our limited entries ensure that the best in class acts are brought to the forefront, while still casting the net wide enough to include rising stars from across the continent. This February edition, we’ve brought Labdi, a Kenyan songbird exploring the sadistic highs and lows of life through a solo career with traditional soulful rhythms while delivering Electro-Pop hits with her Norwegian collaborator, Bernt Isak Wærstad, for Unganisha. Joining Labdi are, Fuji-infused Afropop artist FirstKlaz, Laik, a Sierra Leonean crooner armed with gritty urban soul renditions and finally, ALL MY COUSINS, the family-led artist collective from Ghana. With a promising year ahead, these are some of the artists you should be looking out for. 

LABDI

For fans of: Sun-El Musician & Coco Em

Ladbi’s official entry into the scene goes back to 2018 with “Paro,” an upbeat, electronic record she released under her duo commonly referred to as Unganisha. Together with her Norwegian collaborator, Bernt Isak Wærstad, the collective provided what was undeniably a refreshing perspective to electronic music emanating from these parts. Their experimental outlook, buoyed by a continuous pursuit to merge the worlds of east african traditional sounds with the western sensibilities of club music, birth a culturally resynthesized collection of vibrant sounds. Tracks like “Mamarina,” characterised by jazzy synths and steady rhythms or “Ago,” a high-tempo rendition slicked with heart-thumping vibrations, indicate the pair’s penchant for unbridled exploration. The arrival of their debut album, ‘Mbili Mbili’ half a decade later only reiterates their carefree outlook on creating boundary-free soundscapes while capturing the exhilarating and daunting themes of life. 

Lead vocalist, Labdi, managed this while tracking a path to success as a soulful solo artist accompanied by her Orutu since the start of 2022. The single string instrument, originating from the Luo Community of western pre-colonial Kenya, assists Labdi in communicating her emotionally resonant performances across songs like “Nang’o.” Her incessant need to push the envelope becomes increasingly apparent after learning the vertical fiddle is forbidden to women in those parts but according to Labdi in a 2021 interview, “that was reason enough for me to choose it.” Faced by the male-favoured challenges of the music industry, Ladbi continues to prioritise her craft with honest portrayals that key into indigenous Kenyan sounds such as Benga and Ohangla . Her latest 3-track release, ‘Seche Johera,’ shed light on her detailed storytelling skills and tasteful songwriting as she tracks a long-winded journey of love’s highs and lows. 

ALL MY COUSINS

For fans of: Hagan, 95ANTNY, SuperJazzClub 

Considering how far the works of this family-formed group have travelled, it’s clear they would not be underground acts for much longer.  The Accra-born artist collective came up in June 2022, from varying music backgrounds interwoven by their love for DJing and the fast evolving rave culture across the world. Initially, ALL MY COUSINS was born by the need to create a network of creatives across the globe with its founder, Ansah Live, and core members including 95ANTNY, Seyyoh, Common Juls, Cozyshrt, Big Leaflet and Narah. The imprint of ALL MY COUSINS can be felt all across several cities in Europe, a nod to their experience in building community through arts, music and nightlife. Together, they lead conversations concerning youth culture through the arts while encouraging freedom and curiosity through various modes of expression. 

Last year, the group showcased their skills beyond the deck with a few singles produced, written and recorded in-house, thanks to the varying creative backgrounds of its members. Largely house-focused tracks, “Tricky” and “ACT A FOOL” are upbeat tunes layered with heavy drum patterns and soothing croons, fit for the dancefloor where the group’s mission originated. Their latest release,  “SOIRÈE,” showcases a string of seamlessly chords helmed by charming lead vocals of 95ANTNY, all pieced together under the shared production credits with Nigerian DJ-Producer, Kikelomo. Pulled in from afro-tech and electronic elements, the production crafts a bouncy yet soulful canvas for the balmy performances that follow. It goes without saying that ALL MY COUSINS is one of Ghana’s best kept secrets, steadily pushing the envelope of Afro-House and reiterating the unifying forces of music. 

FIRSTKLAZ 

For fans of: Fireboy DML, TAR1Q & Taves

Abuja is currently an oasis of creative explosion across cultural formats. The success of the capital city’s bustling hip-hop scene has belatedly cast a nationwide spotlight on the sea of talent that dot its musical scene and the city’s ascendant stars have taken the increased limelight with a mission to prove themselves. Currently, one of the city’s brightest stars is the pop fusionist, FirstKlaz, who warps influences from soul, R&B, and hip-hop with a distinct African sheen that is rooted in the specifics of his lived experiences. FirstKlaz first registered on the scene with the release of his mid-tempo sizzler, “Tonight,” in 2019, displaying a knack for crafting emotive tunes that cut to the heart of his desires while its follow-up, “Jo (Freestyle),” showed a more extemporaneous side to the singer who melded influences from hip-hop and afrobeats over a skittering instrumental. 

More proof of his FirstKlaz’s omnivorous pop appetite was served on his next single, “Gbese,” a feisty collab with fellow Abuja stars, ODUMODUBLVCK, Reeplay, and DJ Nitro Boomin’ accessorized with groovy horns and rolling drums. Another song, “Show Them,” with ODUMODUBLVCK followed in 2021, showing FirstKlaz’s knack for pulling his collaborators into his genre-agnostic, hypnotic sonic world.  Always keen to expand the range of his work, “Ogini,” FirstKlaz’s final release of 2023 offered a glimpse into his star turn on the horizon as he futuristically adapted highlife influences to thrilling effect. Breaking new ground on his 2024 release, “Gen-Z Fuji,” the singer re-interpreted the storied Yoruba oral genre, tapping into the lyrical prowess associated with Fuji while stylistically recasting his delivery scheme. It’s a punt that has borne results for the singer who has seen “Gen-Z Fuji” chart on several streaming charts and positioned him for future success –including a soon-to-be-released second instalment of  “Gen-Z Fuji” with Terry Apala–as afropop heads for an era defined by indigenous sounds. 


LAIK  

For fans of: Omah Lay & DarkoVibes

Laik might live and work in the United States of America but the singer’s worldview is definitively shaped by music from the breadth of the black diaspora and the sounds of his home continent, Africa. Since he started his career in 2017 with the release of “Love Me,” the singer has made it a mission to use music as a tool of effusive expression about the intricacies of love and the uncertainties of life from his point of view. The release of his song, “Talk To Me,” in 2020 set the stage for the arrival of his debut E.P, ‘Wanted,’ a meditative dome on desire and romance that arrived in the thick of the global pandemic that shut off most of the world. Most of the charm on ‘Wanted’ came from the easy-going manner in which Laik fused elements of dancehall, Afropop, and R&B to create highlights like “Wantin” and “Gimme Dat.”

Always edging closer to a refined version of his sound, the singer blended influences from his Sierra Leoneonian origins with a distinctive island bounce on 2022’s “Onika,” another number dedicated to a love interest. 2023 propelled the singer to a more widespread audience thanks to the success of his single, “Story,” which takes listeners on a journey with Laik as he recounts all he’s been through in the last half-decade. A more lively showing on “Kiss Kiss” sees the adoption of more pop-driven production while remaining true to the message of romance that has been omnipresent throughout his career while the year-ending “Ahje” showed a singer at ease with his ability to conquer the world with the power of his music. 

 

Featured Image Credits/The NATIVE


Words by Nwanneamaka Igwe and Wale Oloworekende


ICYMI: UNDER(JANUARY 2024): FOUR ARTISTS YOU SHOULD BE PAYING ATTENTION TO 

The Shuffle: Odunsi (The Engine) & RAYE bring their seductive charm to “Tipsy”

When Odunsi (The Engine)’s ‘rare.’ arrived in 2018, it cemented him as one of the youngest mavericks spearheading the second coming of a creative renaissance in Nigerian music. Initially led on by the likes of Black Magic and Show Dem Camp, the alternative creative community took a new face with the likes of Odunsi and his peers leading the pack. Armed with a penchant for experimentation, ‘rare.’ tapped into the depths of the singer’s psyche to produce otherworldly music that rebelled against mainstream formulas audiences had grown accustomed to. His impact stretched beyond the country, gaining ears from music lovers across the globe. British-Ghanaian crooner and recent record-breaking recipient of six BRIT Awards, RAYE, was not exempt from keying into Odunsi’s imminent star power. 

With the synth-heavy nostalgia derived from the rattling samples explored on the genre-defying debut, Odunsi’s prowess as a well rounded artist and producer shone through brightly, setting the tone for chameleonic artistry he currently boasts of. A few months after the release, RAYE caught wind of Odunsi’s light and the result was a pristine collaboration dubbed “Tipsy” – a sweet spot between his avant-garde methods and her charming chords, meeting for a timeless R&B record. While the track was only released in 2019, the teaser—pre the seasoning of RAYE’S sultry rendition—was featured in the visuals for “In The Morning” two years prior. 

The track’s misty atmosphere is set with lush slow-tempo piano chords and groovy rhythms of 808 drums, followed shortly by Odunsi who begins narrating a tale of a risky night out. Set up by deep club-ready synths, it’s quite fitting that the scene is set on the dance floor, where a woman in another relationship catches the narrator’s eye. The intro line sings, “Sipping on something light, but you can’t think right” immediately establishing an intoxicated scene that whets our appetite for the series of bad decisions about to be made. 

Odunsi carries on to rain his muse with a series of praises and a couple lines and drinks later, it becomes evident that she is welcoming his advances. A brief consideration to retreat sees Odunsi masked with desire as he begs for divine assistance to inform his next steps in desperate croons, “God show us the way, God not another day, ah.” He holds on to a semblance of restraint despite his urge to reciprocate and briefly turns to address his love interest’s partner, “But your girlfriend tipsy, your girlfriend freaky/And she trying to impress me, she better not text me, ‘less it gets messy.”

Ahead of the melodious hook, Odunsi resigns his faith, indicated by softly delivered double entendre lines, “But baby you thirsty, so why don’t you have a drink?” The contemplative tone has now shifted to a slightly braggadocious one where he relishes the feeling of being desired and now, he is ready to engage consequences be damned. Odunsi’s cheery vocals are accompanied by a kaleidoscopic fusion of electric percussions, getting us ready for RAYE’s luscious perspective buoyed by soothing chords. 

Unlike Odunsi, she arrives at the table significantly more self-assured, backed by low cadence hums ready to seduce her love interest. She immediately confesses at the crown of the second verse, “Baby, I’ve been sipping now I’m tipsy again/Babe, I know you love, you like me moving risky again.” However, the following lines provide new information that leads us to believe that more than one member of this equation is in a relationship. “If you got a girl, you shouldn’t kiss me again/You won’t let me go cause you gon miss me with him,” RAYE warns. At this point, all caution is thrown to the wind as they give into the highs of their intoxication which have blurred the lines between right and wrong. 

RAYE has now taken full charge of the song and the situation for the rest of her verse, where she invites him to understand that the feelings are beyond her control. Subsequent lines also reveal that this isn’t the first time the pair are meeting on the dancefloor, “You’re the only one I call when I’m drinking, should be flattered by it.” After a brief rendition, Odunsi takes over again with the intoxicating hook, charming his way through the questionable morals behind their actions. At this point, the pair no longer feign remorse for their actions as they fully commit themselves to the helms of the liquor. 

They’re on the same page when the track draws to a close as they banter back and forth the tuneful chords. “Now when the liquor go down, I’ll be needing you now/So drop everything and pull up on your girl, cause you know I’m your favourite,” RAYE leads. Odunsi affirms her suspicions, beckoning her to leave all reservations behind as he confesses the dizzying effect she has over him. By the end of the song, the verses indicate that the alcohol-motivated affairs are only to be engaged within the dance floor as Odunsi lulls, “But when we sober up we can leave that in the past tense,” an agreement that’s clearly mutual. 

Listen to “Tipsy” here.

[Featured Image Credits/The NATIVE]


ICYMI: REVIEW: ODUNSI(THE ENGINE)’S ‘RARE.’