See The Reactions To The American Music Awards & Its New Afrobeats Category

A lot has been said about the Afrobeats to the World movement. For musicians and their fan bases, rubbing shoulders with global music figures holds a very tantalising prospect. For others, mostly business professionals in the industry, they had considerably lesser faith about the Westernisation of Afrobeats, especially considering how the term wasn’t designed with the intricacies of African music in mind. 

That growing desire to include Afrobeats in global selling points reached a new high last week when the American Music Awards announced a new category for Afrobeats in the forthcoming award ceremony. The conversation was rather concise, because it was only a few weeks ago, at the Ghana-held Global Citizens Festival when the Recording Academy CEO, Harvey Mason Jr. revealed that the festival was consulting with relevant parties about the Grammys’ plan to carve out an Afrobeats category.

It seems that the American Music Awards has put this in place first, ahead of their next iteration next month. Among the nominations this year includes a talented spate of Afropop artists such as Wizkid, Burna Boy, Tems, CKay and Fireboy DML who were recognised by AMA under the “Favourite Afrobeats Artists,” category, which has inevitably spurred a lot of conversation over the past few days.

Let’s get into them, shall we?

Obviously, the AMA establishing an Afrobeats category is considered a good thing by many, but should an all-Nigerian representation be the typical? There’s no doubt the West African country is making perhaps the finest Afropop music right now, but what happens when the needle shift, and somewhere else (maybe not even in Africa) takes the flag? I don’t know much about the politics of geography, but I do know it’s barely right to focus solely at the zenith of a mountain without recognising the similarly important contributions of smaller influences which surround it.

All five artists recognised in the newly-helmed category are equally brilliant and talented in their own regard, however can it be said that they represent the vast terrain of Afrobeats as it is now known. Many fear that the new category will fall victim to the one-size fits all approach that is taken for “World Music.” It’s quite telling that media personalities in the diaspora are picking up on how the Nigerian dominance is essentially leading to the gentrification of African music – soon, we might be thinking that anything that doesn’t sound Nigerian isn’t “proper” Afrobeats.

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Turntable Top 100: Ayra Starr’s “Rush” Remains On Top

Ahead of the release of ’19 & Dangerous’ deluxe edition, Ayra Starr’s “Rush” shows no signs of slowing down. This week, the singers most recent release tops the TurnTable Top 100 in Nigeria for its third consecutive week. The track tallied 47.2 million in radio reach, 67.8 million in radio reach and also attained a new peak of No.2 on both television and radio charts. 

Asake’s “Joha” retains the No.2 spot, solidifying his position as the first artist to have several entries reach Top 2 in the country. This is followed by Young Jonn’s “Xtra Cool” which moves up 10 spots and debuts at No.3 this week. The track retains its No.1 spot on radio for the second week and also tallied 55.3 million in radio reach and peaked at No.7 on streaming platforms with 2.34 million streams. “Xtra Cool” is Young Jonn’s second top ten entry and the artists’ highest charting single, surpassing “Dada (Remix)” featuring Davido.

Following closely at No.4 is Pheelz and Davido’s “Electricity,” and Fireboy DML and Asake’s “Bandana” at No.5 this week. Elsewhere on the charts, Asake also holds down the 6th and 7th spots consecutively with former No. 1 tracks, “Organise” and “Terminator”. Next up is “Philo” by Bella Shmurda and Omah Lay which slides up to No.7 from its previously held No.8. 

To conclude the top ten for this week, Victony & Tempoe’s “Soweto” debuts at No.9, tallying 1.5 million streams. This places it at No.16 on streaming platforms. With 49.6 million in radio reach, “Soweto” also records Victony’s highest charting single as a lead recording artist, surpassing the No.10 peak of “Kolomental” on the TurnTable Top 50 chart. Rounding up the top ten is Blaqbonez and JAE5’s “Back in Uni” which debuts at No.10 with 1.69 million streams and 32 million in radio reach. 

Sitting just below the top 10 is Oxlade’s “Ku Lo Sa – A COLOURS Show” which peaked at No.9 previously, and Asake’s “Dull,” the intro track off ‘Mr Money With The Vibe’ right now, which falls from its previously held spot at No.8 from the previous week.

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Somadina Updates “Rolling Loud” With A Remix EP

In 2018, when Nigerian singer Somadina arrived on the music scene with her official release, the anti-love anthem “IHY,” she instantly gained the attention of fans and listeners with her rapid-fire verses and melodramatic chorus. That year was a pivotal time in the Nigerian pop canon as a new vanguard of Afropop hitmakers were arising from the margins, bypassing industry gatekeepers and making relatable music that was impossible to ignore.

 

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Since her debut, Somadina continues to expand the boundaries of her artistry, taking on new challenges, touring Europe alongside friends like Odunsi The Engine and served up more genre-mashing tunes that have become the go-to for women who look, talk and sound like her. Just last year, she teamed up with Nigerian rapper and uNder (previously Fresh Meat) alum, SGaWD for the girls anthem “Pop Shit” and released “SuperSoma,” a catchy track that offered a deeper emotional palette than ever before.

This year, Somadina hasn’t slowed down her output. Already, she’s released “Rolling Loud,” an upbeat track with fusionist production which highlights that Somadina is surer in both her talent and what matters most to her. Now, the singer has updated this new track with a befitting remix EP which expands the worldview around her music.

The remix pack features 6 remixes from DJ’s across the world, who bring their special touch to the project including the VAN-produced remix, TMSKDJ dance remix, TNKMUSIQ-produced amapiano remix, Blinky Bill & ManCh!ld remix and the Pops-helmed remix. Executively produced by Chin Okeke and mixed and mastered by the talented GMK, the remix EP furthers Somadina’s global ambitions and offers a clear indicator of an artist with a lot more to say.

Listen to ‘Rolling Loud (Remixes EP)’ here.

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Review: Black Sherif’s ‘The Villain I Never Was’

The current Black Sherif dominating global airwaves and the pre-fame Black Sherif who, nestled in the belly of Konogo, was seeking an audience with freestyles share a similarity: vulnerability. It’s a resonant ability to engage in a catharsis that pulls his listeners closer to himself. Take his three-year-old freestyle “Motivation” for instance. In the video, a 17-year-old Black Sherif, seated on cement blocks, is staring at the camera as he lays his vocals over a Highlife-influenced Pop beat filtering from an unseen speaker. In the freestyle, Black Sherif is pleading with the government and those fortunate enough to have better odds at life, to show consideration for the plight of citizens in the poor Ghanaian communities.

If you no get money/Abeg give us motivation/Show me love and hold me down/That be all I dey want from you,” he sings. Black Sherif’s use of “us” is deliberate; he marks himself as one with the people, as one who understands their realities, pains and joys. He considers himself a voice for his people. “I feel like I am touching on spots that people used to not touch and I am being as raw and real as I can be,” the Ghanaian singer told GRM Daily. “I am being the voice of that boy outside, because I am from there, I am from the Zongo (ghetto).”

Raised by a large network of family relatives in Konogo in the Ashanti region of Ghana, Black Sherif, born Mohammed Ismail Sherif, chose a life on the streets, buoyed by a determination to carve his path and harken to the call of his destiny. His travails and experiences are the fertile soil that Blacko—as he is affectionately referred to by fans—feeds his words. His breakout singles “First Sermon” and “Second Sermon,” both odes to street life, capture Black Sherif’s energetic delivery and firebrand lyricism. On his debut album ‘The Villain I Never Was’, which shuffles past the previously planned ‘Road To The Tape’ EP, Black Sherif makes a personal catalogue of his journey and that of the people he holds close to his heart. 

Before the grittiness of “First Sermon” and “Second Sermon,” there was the softness of “Cry for Me,” Black Sherif’s debut single. His Highlife influences colour the tone of his delivery and the mellow rhythm of the track. It was also the opening chapter of Black Sherif’s common-person personality. Although “Cry for Me” showed that Blacko was a talented singer, it was “Money” that brought him recognition in his home country. This time, Black Sherif took his Highlife style of delivery and layered it over a Hip-Hop beat as he sang about his desire to escape poverty. On the remix, which features Ghanaian acts AMG Armani and Tulenkey, the latter makes a pronouncement, “Sherif, you go make am/E be time.”  Less than a year later, “First Sermon” and “Second Sermon” were released and now, Black Sherif’s ghetto gospel is gaining massive appeal around the world.

I’m at my down-est in life/And I’ll be homeless for a while/I know it’s unbelievable/Cause I had a home a few days ago,” Black Sherif reveals on the album’s opening track “The Homeless Song.” It is a striking revelation because no one could have imagined a homeless Black Sherif amid the acclaim trailing his music. But it is an example of the honesty Blacko has embraced all through his career. Ever the optimist, he reiterates that although he might fall, he will always get back on his feet, channelling the emotions from “45,” where he sings, “If I fail, I needed that/I’ll come back stronger.”

Defiant is one word to describe Black Sherif’s attitude in his music. Whether he is narrating personal pains on Kwaku The Traveller” or collective trauma on “Soja,” Black Sherif informs the listener that he refuses to back away and settle for less. On the former, which was released in March, he owns his mistakes with the quotable—“Of course I fucked up/Who never fuck up hands in the air, no hands?” On the latter, where he recognises that he is not the only person in the world with struggles, he calls on listeners not to let the darkness of life overwhelm them. “No, I go dey run my race/I’m gonna keep my pace/Cause I really have no one to blame when I fall again/I can’t stand this pain/I can’t watch me fail,” he raps on Kwaku The Traveller.”

That defiance even shows up when Blacko is having a great time. As he celebrates his victories on “Oil In My Head,” he chips, Man don’t stay down when man fall/I get up and come for more.” On the equally jubilant “We Up,” he sings, “On God I trust no man/I lost few mandem to the game I was close to my grave I fell in a trap/But you know man don’t stay down.” It is a trait that Black Sherif honed while in the Zongo settlements in Konongo, one of the roughest areas in Ghana.

Since the days when Nigeria and Ghana began sharing cultural influences through music and other forms, there have been conversations about both country’s music industries and Nigeria’s dominance in the African music scene. From the issue of Nigerian songs topping music charts in Ghana to the most recent Global Citizen Festival, where headliner Usher called three Nigerian acts (Oxlade, Tiwa Savage and Pheelz) to the stage during his performance, Nigerians and Ghanaians are engaged in constant battle. In the media tour for “Kwaku The Traveller,” Black Sherif favoured collaboration. He visited media houses in Lagos and was featured on shows of Nigerian content creators, helping “Kwaku The Traveller” become the first Ghanaian song to debut at number one on the TurnTable Top 50 Chart.

“I don’t smile when I take pictures most of the time,” Black Sherif told OkayAfrica. “We are sad boys because there is nothing to laugh about.” The melancholy in his music is in alliance with the current crop of melancholy-driven sound permeating the African music space. Last year, Black Sherif released “Ankonam,” whose title translates as a loner; on the track, he evokes a sobering mood about sadness. On ‘The Villian I Never Was,’ he makes a tribute to the disciples of melancholy with “Sad Boys Don’t Fold.” Contrary to the solemnness of “Ankonam,” the energy on “Sad Boys Don’t Fold” is upbeat as Black Sherif paints himself as “the man who’s always been sad and ballin’ every day.”

He brings that melancholy to “Oh Paradise,” as it contends with the song’s bright horn blasts. Dedicated to his late girlfriend who passed away in 2017, Black Sherif revives memories of their time together and expresses frustrations at the good times that they never shared. “Sleep well my lover/I will be fine my lover/And my love for you’ll be forever,” he sings. Delivered mostly in his native Twi, he consoles himself with the belief that she is in heaven and begs her to ask for blessings on his behalf.

 

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Since he entered the music industry, Black Sherif has never hidden his admiration for the Asakaa Boys, the Ghanaian Hip-Hop group who, in 2020, bolstered the rise of Drill in their home country. Borrowing from the Chicago-originated sound, which was adopted and evolved in the UK, then commercially elevated by the late American rapper Pop Smoke, the Asakaa Boys—made up of O’Kenneth, Jay Bahd, Kawabanga, Cedi City Boy, Reggie, Kwaku DMC, Sean Lifer, Rabby Jones and Braa Benk—spun their unique experiences on the sound’s characteristic hard baseline and inspired a new generation of artists. Black Sherif and fellow Ghanaian artist Yaw Tog are some of the popular names on Ghana’s Drill scene.

On ‘The Villian I Never Was’, Black Sherif utilises Drill for “Sad Boys Don’t Fold,”Konongo Zongo,” “Wasteman,” “Oh Paradise” and the Burna Boy-featuring “Second Sermon (Remix).” A self-acclaimed street preacher, Black Sherif pays homage to his roots on “Konongo Zongo,” as he revisits tough decisions he made in the past. He remains on the streets of Konogo and offers a peek into the life of one of its inhabitants on “Wasteman,” giving details about the pressures that many youths in improvised communities face. On “Second Sermon (Remix),” which was released last year and helped Black Sherif’s rise, Nigerian artist Burna Boy gives colour to the certified street banger.

There are not a lot of love songs in Black Sherif’s discography. Before ‘The Villian I Never Was,’ there was only 2020’s “Mariana.” On the album, there are three: Toxic Love City,” “Don’t Forget Me” and “Oh Paradise.” Like “Oh Paradise,” there is a dark streak to Toxic Love City.” On the song, Black Sherif admits his unwillingness to let go of a romantic partner who brings out the worst in him. He wants to leave but he is unsure if someone else will accept him. Between a known evil and an unknown good, he chooses the former. The vibe on the Reggae-influenced “Don’t Forget Me” is healthier, though. He opens up to his loved one, requesting that they spend time together before he inevitably leaves and goes into the world to hustle.

On the production side of ‘The Villain I Never Was,’ Black Sherif sticks with Ghanaian Stallion (“Second Sermon (Remix)”) and Joker nharnah (“The Homeless Song,” “Soja,” “Prey Da Youngsta,” “Konongo Zongo,” “Toxic Love City” and “Kwaku the Traveller”). He also makes space for new collaborators—London (“We Up” and “Don’t Forget Me”), Samsney (“Oh Paradise”), JAE5 (“45”), WhYJay & LiTek (“Oil in my Head” and “Wasteman”), AoD and RNDM (“Oil in my Head”) and Zaylor & Dystinkt Beats (“Sad Boys Don’t Fold”). These producers, diverse in style, cook a potpourri of sounds that offer magnificent uniformity on several listens.

While the production list is crowded, the guest list is not. It is a Black Sherif show, with only Burna Boy disrupting the flow, right at the end. The track list shares the individuality of Omah Lay’s ‘Boy Alone,’ another debut album from the African continent that does not have a crowded guest list. The album’s cover art, which bears similarity to Eminem’s ‘The Eminem Show’, places Black Sherif firmly in the spotlight. ‘The Villain I Never Was’ is Blacko’s diary, where he pens his pains and aspirations and victories. Although he might make mistakes, he is willing to own them while he creates his world. He is unafraid to become the hero of his life.

Stream ‘The Villain I Never Was’ below.

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ICYMI: READ OUR REVIEW OF OMAH LAY’S ‘BOY ALONE’

Songs Of The Day: New Music From TI Blaze, Mr Eazi, Ninety & More

We’re more than halfway through 2022, and it’s been an eventful year for Afropop. There’s been a torrent of great new music, spawning a massive stack of inventive smash hit songs. From Highlife-infused Ghanaian pop, to the unrelenting force that is Nigerian street-pop, to South Africa’s indomitable Dance scene, to tantalising Drill explorations in East and Central Africa, and much, much more, we’re living through abundant and musically expansive times.

Every week, many songs from African artists make their way to digital streaming platforms, and wading through them can be intense. That’s where The NATIVE’s Songs of the Day column comes in to help. We go through as many new releases as possible, spotlighting them here, two to three times every week. This Friday, enjoy new music from T.I Blaze, Mr Eazi, Small Doctor and more. Dig In!

TI Blaze – “Lock Up”

Street pop singer and songwriter TI Blaze is here with his most recent release and bubbly new single “Lock Up.” Over the Niphkeys production, he reminisces on the tough roads he has traversed so far while choosing to focus on the positive side of life. Over instantly memorable production, he sings lyrics “Livin my life to the fullest, living my life with no regrets/Someone pass me my cigarettes,” which paint a vivid image of his past reality.

Small Doctor – “See Me” ft. Mr Eazi 

Street pop singer Small Doctor teams up with “Patek” crooner, Mr Eazi for a new upbeat record titled “See Me.” The Amapiano-infused number sees Small Doctor speaking about his current standing in the game as one of Afropop’s most enjoyable hit makers. Over the Krizbeatz-produced beat, he sings “when they see me coming warning, yawa go dey/that’s why dem haters wanlo kajo bi ti eja kote,” letting his opps know he’s not to be messed with. Mr Eazi makes the song more memorable with his catchy lyrics and relatable lyrics.

Doski – “Next Level” ft. Zinoleesky

Newcomer Doski collaborates with Afropop star and Marlian Music’s Zinoleesky for the new offering, “Next Level.” The uplifting number finds both artists offering encouragement to listeners as they implore us to focus on the positive aspects of life rather than fixating on what is yet to come. Zinoleesky opens the record with memorable lyrics such as “wetin my mama go chop, wetin my mama go chop, all I’m looking for/ I have to work hard,” which serve to remind us where he is coming from.

Bryan The Mensah – “Problem No Dey Finish” ft. Medikal

On his latest release “Problem No Dey Finish,” Ghanaian rapper Bryan The Mensah speaks directly to his listeners about the never-ending struggles of life as a young adult. For its fitting remix, he taps fellow Ghanaian star, Medikal for a catchy update to an already memorable track. Over the infectious production, Medikal sings lyrics such as “I for sell my house but God is in control, I’m still making money everyday,” which speak about the realities of Ghana’s current economic crisis.

Ninety – “Smoke And Chill”

Following the release of his debut album ‘Rare Gem’ earlier this year, Nigerian artist, Ninety returns with the new laid back and trippy tune titled “Smoke And Chill.” Over the song’s euphoric production, he sings “I just wan smoke and chill for this life of dey where I don’t even know what’s real,” letting listeners in on his current state of mind.

Lyta – “Country Boy”

For his first official single of the year, street pop singer songwriter and producer Lyta arrives with the new mid tempo number titled “Country Boy.” Over the song’s melodious production, he sings lyrics such as “music be the only thing that I know, anytime I sing I feel at home/badman ready badman ready to takeover the world,” letting the world know the intricacies of his journey to superstardom.

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Art X Lagos Returns For Its Seventh Edition Next Month

Seven years since its inception, ART X Lagos, the premiere Nigerian Art Fair continues to successfully pioneer and drive evolving conversations around the innovative contemporary art across Africa, while establishing a hub for talents across the globe to tell their stories, as well as showcase their talent.

Every November, the fair gathers a plethora of curators, collectors, art connoisseurs and art lovers at The Federal Palace in Victoria Island, Lagos and since the 2020 COVID-19 outbreak, now holds an extended exhibition on their online platform. 

 

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Last year, ART X Lagos gathered thirty leading international galleries, fifteen of which were present at the physical fair and fifteen others exhibited their works online. All together, last year’s edition showcased 120 artists from over thirty countries including South Africa, Morocco, Angola, Egypt and more were involved in the showcase. The fair’s packed calendar of events also includes the ART X Live! which have seen performances from breakout artists such as Lojay, Aylo and Dami Oniru and ART X Talks which explores a range of topics regarding the state and growth of African Contemporary art.

This year, the artists on display will emerge from an exciting and diverse group of thirty-one galleries from across the world including DADA Gallery (London, UK), Art Pantheon Gallery (Lagos, Nigeria), Gallery 1957 (Accra, Ghana), Stevenson (Cape Town, South Africa), Afikaris (Paris, France), Galerie Atiss Dakar (Dakar, Senegal) and many others.

The works of artists such as John Madu, Raji Mohammed Babatunde, Damilola Onosowobo, Alioune Diouf and photographs from archives of the Iconic Ghanian photographer, James Barnor are also confirmed to be displayed at the upcoming exhibition. In addition, for the first time this year, the Access Bank ART X Prize has expanded to include two winners, one Nigerian and the other, from the rest of Africa or the diaspora at large.

 

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With only a few weeks left till this year’s edition, more details and information from the exhibition can be expected in the coming weeks. In the meantime, the exhibition is slated to hold in its usual location, The Federal Palace in Victoria Island, Lagos from 4th-6th November with over 120 promising artists showcasing their burgeoning talents.

Tickets can be purchased on their online platform artxlagos.com/tickets 

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Best New Music: Kizz Daniel’s “Cough (Odo)” Reinforces His Hitmaking Genius

Kizz Daniel’s claim to the Afropop pantheon of greats has been eagerly dissected in recent months. For some, his consistent display of his hit-making prowess elevates him there. Others have faulted his seemingly edgy brand, a construction in need of the neat finishes acclaimed superstars have possessed all through their career. What does the man in the middle think? Well, he’s focused on nothing but hits and more hits. First with the widely accepted song of the year “Buga” and last weekend, just in time for the festive period, another hit-sounding record in the form of “Cough (Odo).” 

 

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For a while the musician had employed the promotional tactic of snippets, teasing the record with a dance routine created by Poco Lee. As the days pulled closer, we got to learn the record subtitled “Cough(Odo)” was actually part of a bigger project; from EMPIRE and YBNL. Since entering the African music market in February 2022, the independent company which offers label, publishing and distribution services, have worked alongside some of the biggest names in Afropop. Kizz Daniel’s single is the first one off ‘Where We Come From (Vol. 1),’ a compilation album which was recorded at EMPIRE’s San Francisco headquarters. 

In sync with the festival-themed project, Kizz Daniel’s record pulls many signature flourishes. Right from when the beat drops, you know instantly you’re hearing a bop. The Blaise Beatz production contains the shimmering groove he’s become known for, bursting with sunny synths and upbeat percussions. In the sprawling canvas of Kizz Daniel hits, “Pour Me Water” stands as the obvious precursor to “Odo”. But where that record utilises the bright production to counterbalance the theme of heartbreak, the newer record sees Kizz Daniel lean into the colourful possibilities that comes with being in love. 

For those in the know, women play a huge role in deciding who gets to blow. From the Motown era till the golden age of nineties R&B, romantic sentiments—often sung by men, directed towards women—formed an important part of popular music. Nigerian pop space isn’t so different, with an affirmative love record (African Queen) establishing the standard for the 2000s. Because Kizz Daniel’s artistry is audibly influenced by that period in time, he does reflect its unique brand of effervescent desire. 

“Odo” has all the saccharine qualities of a hit record. Kizz Daniel’s vocals is remarkably immersed in his world, promising to love a woman right by engaging with her own desires. In Afropop where accounts of toxicity are sweetly embedded into records, an A-list musician cooing, “I want to carry my love away, to a place she loves,” is definitely going to stand out. Kizz Daniel has more than just an outlier perspective going for him though, he’s a concise songwriter who leaves poignant images in a listener’s mind. Landing softly on a sofa floor was remarkably and humorously discussed, and here it’s “Enter bathroom, fresh up” that’s repeatedly sung in the style of a catchphrase. 

On TikTok already, the song has been catching on as people engage its waist-swerving dance move. From kids to mothers and young women, it’s attracting an audience not quite different from that of “Buga”. All of which confirms Kizz Daniel as a genius hitmaker. The year’s still got some laps to run but there’s no reason why “Odo” shouldn’t feature in those famous street raves or club gatherings. No doubt—it’s two hits from two released songs this year for Vado. That’s truly special. 

2023 Oscars: Nigeria Gets Second Chance At International Feature Film Submissions

Last month, news reached that the Nigerian Oscar Selection Committee (NOSC) would not submit any film for consideration in the International Feature Film category at the 2023 Oscars Awards. Following the NOSC’s verdict that no film met the eligibility criteria, the 15-member committee, chaired by Chineze Anyaene-Abonyi received backlash from critics unconvinced that the three films the committee had voted upon—Kunle Afolayan’s Aníkúlápó, Biyi Bandele’s Elesin Oba: The King’s Horseman and Adebayo Tijani & Tope Adebayo’s King of Thieves—were below the standards of the Oscars.

Following the chaos that trailed NOSC’s decision, two of the committee members—culture and film Journalist Shaibu Husseini and filmmaker Mildred Okwo—resigned, increasing the doubts surrounding the committee’s decision. In a remarkable turn of events, the Academy of Motion Picture Arts and Sciences has, in a letter addressed to Anyaene-Abonyi, granted the NOSC a one-week extension to reconvene and reach a conclusion about the three films in contention.

According to news reports, the letter, dated October 14, reads as follows: “The International Feature Film Executive Committee reviewed the issues regarding the Nigerian Official Selection Committee (the Selection Committee on behalf of the country of Nigeria) and has granted an extension of one week with the deadline of October 21, 2022 at 5:00 PM Pacific Time.

“The entire approved Nigerian Official Selection Committee will be required to all reconvene and make a final determination regarding a submission to the International Feature Film category for the 95th Academy Awards. The final determination must be delivered by the approved Nigerian Official Selection Committee chair and co-chair.

The International Feature Film Executive Committee’s announcement has been met with praise, most especially from Kunle Afolayan who had expressed disappointment about the NOSC’s decision. Shaibu Husseini and Mildred Okwo have also stated their willingness to return to the committee and cast their votes. Nigeria is not the only country yet to submit a film. There are a number of other African countries yet to make a submission including Cameroon, Somalia, South Africa, Egypt, Malawi, Chad and also Haiti and the United Kingdom.

 

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Here Are 7 African Designers You Won’t Get To See At Lagos Fashion Week

Heineken Lagos Fashion Week is unarguably among the year’s most anticipated cultural event. Bringing generations of Nigerian fashion designers under one platform, it has become the premier location for discovering A-level fashion talent from, not just within the country, but across Africa and her diaspora.

Since its formation in 2011, LFW has demonstrated thrilling explorations in the world of fashion. From tapping from the country’s wealth of textile materials to embroidering historical patterns, or channeling the daring aesthetic of queer communities—many talented designers have displayed their wonderful creations on its stages. 

This year the Lagos Fashion Week will hold from October 26th to October 29th, with Atafo, House of Kaya, Maki Oh and Orange Culture being some of the acclaimed fashion designers who are presenting across its three-day runtime. At The NATIVE we wanted to highlight seven talented fashion designers who aren’t debuting any collections at this year’s LFW. Their brands are distinctly African and sometimes cosmopolitan, drawing influences from larger fashion trends in the world. Featuring streetwear savants such as PITH Africa and 5200 to ready-to-wear brand such as Vangei, here are 7 designers you won’t get to see at this year’s fashion week.

Read on to find out who these designers are and how they’re carving unique lanes for their texture-based art to thrive. 

5200 

Streetwear is a huge part of Lagos’ budding fashion scene. For one, they’re mostly created by young people and well attuned to the experiments going on in the streets which, for those in the know, is an endless well of rich inspiration. Standout brand, 5200 has many electrifying designs in their catalogue, mostly of denim jeans attended by eccentric stitches and patterns. With roughly finished edges and ripped parts, there’s a gritty yet classy allure to 5200 which makes them one of the most beloved streetwear brands in the country right now. 

 

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LOUIE DRAY 

Over the course of 2022, the profile of Louie Dray has consistently risen in the fashion landscape. Their works resonate with the demands of the new African youth, simple but seamlessly colourful and comfortable. With their immersive designs embracing an elastic texture which fits on the body, the brand has caught the eye of young people. Pieces with colours ranging from blue, to silver-streaked black and orange have featured in some of the most irresistible looks all year, and observing the Y2K direction of the brand has been truly exciting. Even popular music has been taking note, with superstars Ladipoe and Tems appearing in LD in these past few months. 

 

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VIVIERS 

Johannesburg-based Viviers adopts high concept practices in their designs. It was founded in 2019 by Lezanne Viviers, launching with a showcase which demonstrated their commitment to environmental awareness. Their designs are made from textiles sourced from decades-old fabrics in warehouses, a choice which hints at their desire for originality and durability. Viviers tend to feature sharp edges with an androgynist versatility, not much concerned with the fashion trends of the day. Falling under their ethos of crediting artisans, individual pieces are signed off by the artisans and tailors who create them. Earlier this year, Viviers released their MOTHERBOARD AW2022 collection which connected the shared prospects of fashion and technology through glamorous, intricate pieces reflecting a futuristic outlook.

 

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VANGEI 

The story of Vangei is an inspirational one. Having started out in Ankara designs in the middle of last decade, its founder Kanaan took up other urgent engagements. They couldn’t continue, until 2018 when a scroll through the social media handles of Lagos Fashion Week rejuvenated their drive. It was obvious then: they needed to make clothing, and not just basic styles but they needed to leave a mark. And true to their motivation, Vangei has become a brand to be reckoned with in the Lagos scene. Pieces inspired by queer people have birthed embroidered flower-patterned clothes, chest-baring silk overalls, sky-evoking casuals and many other remarkable works. With the brilliance consistently displayed by Vangei, it shouldn’t be long before they make that LFW debut. 

 

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MAYE TOBS 

Stories are an essential part of Maiyegun Oluwatobi’s creations. His pieces are inspired by Greek myths and other accounts with an edge of Fantasy and superhero tales. The Yellow Belle set, for example, takes its aesthetic direction from the clothings in Beauty and the Beast, a Disney animation that was a favourite for the Gen-Z growing up. Regardless of whether one watched those shows, the interpretations of Maye Tobs are remarkably distinct and multi-layered. With bold colours frequently appearing on their designs, the free flowing, audacious outfits of MT have been carving a unique lane in the dense field of Lagos’ fashion scene. 

 

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CHLOE ASAAM 

Assam’s pieces are strikingly colourful. Their rich patterns are inspired by the Ghanaian culture, situating Chloe among the designers leading a renaissance in the West African country. Ditching luxury pieces, Asaams are unnervingly simple in their wearability and aesthetic. In her early years designing, Chloe ebbed towards androgynous fashion and how they related to technology. But, as she’s said in an interview, she eventually realised her “ethos wasn’t centred around either. They were extensions of it and that the core of my practice is fusing disparate ideas and experimenting to create timeless pieces for women who want to stand out”. Quite fittingly, Chloe’s biggest inspirations are the women and community around her.  

 

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PITH AFRICA 

Youth culture has an unarguably influential position in Nigerian life. From the motions of the alte community to involvement in historic social causes like End SARS, young people have dictated what it means to create and rebel. Co-founded by Nezodo, Ojemen Cosmas and Adedayo Laketu—three friends who met in university—PITH Africa have been a brand to watch out for. Already worn by figures like BOJ and Mathew Blaise, their designs embrace the individuality and daring ethos of youths around the continent. Quirky, colourful designs blur the lines between casual and official. Their signature ‘P’ icon is brazenly emblazoned on parts of shirts, baggy jeans, ties, and caps, embracing an urban aethestic that is quickly catching on among Lagos-based fashion enthusiasts. In a recent interview with  NATIVE Mag, the founding trio talked about their varied intentions, and underlined collaboration and sustainability as short-term checkpoints on their longer path to becoming, in the words of its artistic director, “a multi-billion dollar company”. 

 

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Review: Show Dem Camp’s ‘Palmwine Music Vol 3’

 

Over a decade ago, Show Dem Camp made an important artistic statement and began laying the groundwork for their cultural dominance. The Juls-produced “Feel Alright” diversified their output, especially considering the battle-ready perception many had continuosly viewed them through. With their EP series ‘Clone Wars’ marking poignant, gritty territory in the longstanding tradition of conscious rap, the duo of Wale Davies and Olumide Ayeni embraced the colourful tapestry of Palmwine Music, a coastal practice which preceded the popularisation of Highlife. Instantly, the pair fashioned a unique sound, which offered new variations to now-familiar themes without erasing what we love.

In the years since, Show Dem Camp have become savants of Nigerian Hip-Hop. Sprawling, immersive depictions of the country’s sociopolitical landscape constructs a large part of their acclaim, but it is their palmwine tapes which have cemented their influence on a section of alternative-influenced pop music. With two albums and a mixtape contributing to the series’ acclaim, 2022 began with an unspoken desire for a third album. It was only last year after all, when the duo updated the more favoured ‘Clone Wars’ series with its fifth album, so listeners of the SDC knew something would have to give, and soon. Weeks ago, the veteran duo began teasing a new palmwine tape which, even more teasingly, was billed as the series’ last entry.

Quite unarguably, the rap skills of Tec and Ghost emerge more forcefully in the older series. Their unrivalled wit and observation effortlessly seeps into generational subjects as much as the contemporary, while the lyricism is purposefully streaked with timestamps. On the other hand, the ‘Palmwine Music‘ tapes offer a less technical connection but higher emotive resonance, pulling the SDC community to the group’s artistic vision as closely as possible. These ideals are retained in the series’ finale, but coloured even more distinctly with established practices from the ‘Clone Wars‘ tapes. 

A consequence of that fusion is the expanded scope of ‘Palmwine Music 3’. In our ever-singles driven market, creating an album with seventeen songs is no easy feat. However, this works for Show Dem Camp because they’ve mastered the artful science of dissection, confronting their themes from different layers to present a robust view of life. No different on the new tape, the markings of romantic bliss and its attendant palaver is incisively and humorously evoked. Right from Nsikak’s stirring guitar-led “Intro,” a dedication to that vision is established. In the important role of host, OAP Folu Storms manages the warmth she exudes all project. “It’s not easy being involved in a relationship; it’s not easy loving,” she opines in her monologue, “But it’s something we all have to go through”

The project explores the myriad flavours of romantic love as its entire 56 minutes runtime goes through the motions of love. Whether through snapshots of a sensual nature (“Heads Over Heels”) or the possessive tendencies of a male lover (“Mine Alone”) preceding the cruel aftereffect of a breakup (“Bad Design”), Show Dem Camp remain on-topic for the album’s entirety. Romance, while being a theme throughout the series, had previously propped up more urgent desires such as having fun and getting up to debauchery in Lagos. The duo of “System Fail” and “For A Minute” are quite different, from say, “Live Life” and “Rolling” which are records the least tethered to romantic ideals on ‘PWM 3’

On ‘Palmwine Music 3,’ Show Dem Camp and their guests follow a more lengthy path to catharsis. Frequent collaborator Tems delivers a typically heartfelt hook on the former, establishing her independence with bright inflections. “I won’t give no apologies,” she promises, infusing a daring edge early into the project. The latter record is dominated by Nigerian-American musician ToBi who rollicks around the song’s production with fluid intensity. “This road ain’t paved with no diamonds and gold/ Far from the end of the show, seeking me round of applause,” he sings affirmatively, leading the rappers’ own combination of romantic commentary and musings on their journey. “Now look we got fans way out in Taiwan,” Ghost animatedly raps in his verse, likening that to “moving like a triad.” 

Also contributing to the depth of ‘Palmwine Music 3’ is its trajectory which traces the progression of a relationship into imminent dissolution. While sharpening their lyrical edge with snapshots into their journey, the album’s centre retains an essential softness made possible by the immersive storytelling. The fictional palmwine radio hosted by Ms. Storms plays an impressively connective role in that; throughout the album, nerve-wrecking conversations are held with young people, taking the spontaneous shape associated with the media form. SDC have been exemplary world builders since the early ‘Clone Wars’ tapes, using skits to expound on their relatable themes. On “First Time Caller (Skit),” our narrator mediates between two arguing lovers, her responses fluid and comically flabbergasted as she goes from radio host to potential new girlfriend in a matter of seconds. 

Lagos—where these scenes play out—is infamously streaked with the unpredictable. Folu’s role as conductor allows SDC the novelistic range to embed as many stories as possible, creating a multiplicity of voices that further strengthens the album’s overall narrative. “Bad Breakup (Skit)” goes the classic route by throwing an open-ended question into the vast ocean of opinions. Over the groovy scoring, people reveal the reasons for their breakups; from the mundane subjects of lovers being unable to cook to the rib-cracking complaint of dating an herbalist’s daughter. Jide’s complaint of being suspected as a cheat is continued on “Old Flame,” where Folu’s investigative tendencies take the backseat for Jide and Eno’s scuffle, and her exclamation of “ye!” when the former announces his impending wedding to an Amaka is just classic. 

All the thematic material aside, the production on ‘Palmwine Music 3’ deserves great praise as well, especially considering it’s handled by just one man. The reputation of Spax as an album producer has glowered over the years, and his work here is characteristically brilliant. Advancing the lean, tropical vibe of previous palmwine tapes, he colours version three with contemporary edge. More is demanded of percussion, bursting with movements that reveal themselves as recently-influenced. On “Feel Something,” there’s a roll faintly reminiscent of House music, while “Apollo” and “If It’s Love” cue in peculiarities from folk and the Reggae-birthed subgenre of Konto. Ever the naturalist, Spax adapts sparingly touches of string and violin instruments which vivifies his production across board.

With their choice of features, Show Dem Camp combines previous palmwine eras with first-time collaborators. That gives the album its rounded feel, starting off from darlings of Nigerian Pop—Tems, BOJ Oxlade, Victony, Tay Iwar, WurlD–to an international but pan-African scope, calling up the purposeful features of iconic Ghanaian rapper M.anifest, budding English-Nigerian act Bellah, and American musicians of Nigerian descent Mannywellz and ToBi. Each feature delivers stellar performances, especially Nesta and Twelve XII on late-album standouts “Old Flame” and “If It’s Love”. On album closer “No Regrets,” experienced palmwine tapper Moelogo channels the wealth of personal conviction, his sagely vocals enriched with rolling drums recognisably adapted from Yoruba culture. “No be your fault say you no get, I understand say you are stressed,” he sings with tender understanding, spurring Ghost and Tec to deliver their most heartfelt bars all through the album. 

It’s a viewpoint that the duo have used in the past, but there’s even more affection when you consider how far Show Dem Camp has come, as a duo and individually. Everyone recognises their role as “alte godfathers,” spurring the communal energy which brought the scene great acclaim from 2017 and beyond. Their status as all-time great rappers is also cemented, while they’ve continued to carve in-roads into popular spaces through the Palmwine Festival. All these are directly related to the fact that Ghost and Tec are very skilled rappers and even better partners. ‘Palmwine Music 3’ sufficiently demonstrates how they fuse distinct strengths into an unbeatable whole.

Tec’s everyman personality informs his observational skills, and Ghost is reliably technical while shedding layers of intimacy as he’s been known to do. In all, their language is very original; the cultural richness of Tec blending with Ghost’s stateside heft, a rhyme slayer working in the tradition of Black Thought and Lauryn Hill. Quite obviously, their powers remain pristine—even though this project seems a perfect end to a much-loved series. Their lyricism cuts open new material and techniques waiting to be explored. Till then however, Show Dem Camp have adequately soundtracked the flagrant turns of Nigerian romance in the digital age.

Stream ‘PalmWine Music 3’ below.

Featured image credits/NATIVE

Songs Of The Day: New Music From Rema, Victony, NSG & More

We’re more than halfway through 2022, and it’s been an eventful year for Afropop. There’s been a torrent of great new music, spawning a massive stack of inventive smash hit songs. From Highlife-infused Ghanaian pop, to the unrelenting force that is Nigerian street-pop, to South Africa’s indomitable Dance scene, to tantalising Drill explorations in East and Central Africa, and much, much more, we’re living through abundant and musically expansive times.

Every week, many songs from African artists make their way to digital streaming platforms, and wading through them can be intense. That’s where The NATIVE’s Songs of the Day column comes in to help. We go through as many new releases as possible, spotlighting them here, two to three times every week. This Friday, enjoy new music from Rema, T.I Blaze, 1Da Banton, WurlD and more. Dig In!

WURLD & MAJOR LEAGUE DJZ – “FREE (SOUNDS FOR HEALING)”

The more WurlD sings, the more he reveals the motivations and anxieties of his heart. The blue-haired electro-soul savant describes his latest record “Free” as an unbounding of the mental shackles that’s held him this year, collaborating with the talented producer Major League DJZ to bring the vision to life. Vulnerable as it is groovy, the production pairs a melancholic whistle with the rolling drums, varying the emotions present on this one.

NSG FT. GIGGS – “NYASH”

For a while now NSG have presented a versatile style which is inspired by the sounds of Africa and the United Kindgom. Their preference for bold records with colourful beats burnishes the credo of “Nyash,” which is the group’s freshest drop. Calling the legendary figure of Giggs to the party, they unfurl hilarious tales centered around the body part which forms its title. “Just because you get nyash, you wanna spend all my current and savings,” they sing on the unforgettable chorus, revealing an understanding of Nigeria’s everyday lingua.

CAMIDOH FT. MAGIXX – “SLOW”

“Sugercane” being one of the biggest Afropop songs since last year, the profile of Ghanaian artist Camidoh has remarkably bolstered since his last showing. On “Slow” he continues to chart broader seas in the scene, collaborating with Magixx for a mellow record on record. “Baby imma put you on a codeine vibe, I’ll take it slow,” they sing over bubbly production, their inflections every bit as suggestive as the lyrics hint.

HERMEZ & TIM LYRE – “LUCID CRUISE 2.0”

Glittering synths are a dominant feature in Hermez’s records, and this stretches the vision even further. The soulful Tim Lyre constructs the record’s other part, both artists painting a picture of a posh lifestyle while searching for even more resonant thrills. “Need somebody, can’t f**k anybody,” sings Hermez in the record’s latter parts, gliding over the beat with an eccentric’s assurance.

DETAILMADEIT – “LOVE ME LIKE YOU DO”

While he’s mostly known for his vivacious raps, Abuja-based rapper Detailmadeit also knows how to hold a groove. A fine example is “Love Me Like You Do,” a maximalist record which sees him flaunt his singing skills. It allies beautifully how he’s crafted an energetic song which soundtracks a feeling that’s famously suffused with highwire emotions.

STANY FT. REMA & OFFSET – “ONLY YOU”

Fresh off a cosign from DJ Khaled, French producer and DJ Stany has released his debut record. “Only You” calls up the hitmaking prowess of Rema and Offset, combining Afropop’s percussive rhythms with string patterns born from of French and Latin sonics. Much to Stany’s credit, the fusions are handled incredibly well and the artists, especially Rema, hits this one home. With colourful visuals establishing it’s prospects for the dancefloors, there’s no doubt this romance-filled bop will catch on sooner than later.

TROMS – “MY HEAD”

On his just-released EP ‘Intentions,’ the Nigerian musician Troms investigates love. His alert vocals rouse old fears and contemporary discussions, floating over the striking mid-tempo palette of the project. Although full of gems, there’s an inner vibrancy which lights up “My Head,” where he admits to the submission that comes with loving someone. “She dun nack me juju,” Troms sings in the song’s refrain, accompanied by deft layering of drums and twangy guitars.

BEGHO FT. ZILLA OAKS – “TWOFACED”

A glaze of sunlight over determined eyes: the cover of “Twofaced” foreshadows its youthful, focused energy. Over Kudi-esque hums and drums inflected with Trap elements, Begho and Zilla Oaks unfurl lyrics which make for a very memorable rap song. With beat switches and vocoder effects featuring among the song’s two-minute runtime, there’s no doubt its novel elements with appeal to rap heads from these parts, and maybe beyond.

HIGO & MARADONA – “HELLO”

When Higo gets into his Afropop bag, he creates very immersive beats. “Hello” benefits from that expertise, co-helmed by Maradona. The mood is that of a party starter, boppy but not quite fully explosive, which is a terrain Higo knows how to pull off. Another layer that makes this record interesting is the Fuji-streaked tone of the singer, a natural extension being the catchy adlibs which make up its closing seconds.

DJ VOYST & VICTONY – “B.O.A (BASED ON ANALYSIS)”

Known for his immersive collaborations, DJ Voyst is here again. This time he’s joined by Victony, a musician whose art has resonated with more people than ever over the course of 2022. On “Based On Analysis” he explores the sensual path he’s made a name in, utilising his famous trick of colouring religious hymns with sultry intent. The record is also produced by Magicsticks, and he embeds his distinct Amapiano flavour to carry the svelte tones of Victony craving companionship.

1DA BANTON – “EGO”

Ever since scoring a global hit with “No Wahala,” the Port Harcourt-bred musician 1Da Banton has moved with admirable deliberation. He’s toured several European countries, and on the music front has teased a new record. Now here, “Ego” follows in the groovy direction of his previous songs. His vocal delivery is however more confident than he’s ever sounded, an assurance which pours into the record’s theme of opulence.

T.I BLAZE – “LOCK UP”

Street Hop phenomena T.I Blaze has been on a prolific streak. He’s now added to his growing cache of emotionally-aware songs with “Lock Up,” a record produced by Niphkeys. The beatmaker’s signature drum flourishes are present, but it’s T.I’s singing which catches you. “Living my life with no regrets, somebody pass me my cigarettes,” he sings on his first verse, running through details of romantic life while maintaining perspective on his journey and how far he’s come. A very accomplished record, this.

JULYSINGSONG – “EYIN”

A pristine Highlife flavour suffuses this record. The Anambra-born musician no doubt had the experiences of his childhood influencing this one, casting his sonic ambitions into the rich field that is traditional music. Packed with percussions, guitars and background vocals, “Eyin” is every bit of a party record coloured with a lot of soul. It’s a combination that surely works, so you might want to look out for this particular artist.

YIMEEKA FT. JOYCE OLONG – “HERE WITH YOU”

After teasing the ‘Alter Ego’ project for a while,the producer Yimeeka is finally here with you. This balmy record features R&B purveyor Joyce Olong who paints affectionate images over stirring, somber production. With the writing exciting with its turns of phrases, Olong’s luminous vocals brings this home. When the record wraps up its dilemma into the satisfying promise of its chorus, you’re instantly brought into the dreamscape of memories and longing for the peace of communion.

Johnny Drille’s New Single “How Are You (My Friend)” Emphasises the Power of Friendship

In 2017, Johnny Drille signed to Mavin Records, after years as an indie artist and scoring his breakout Folk tune “Wait for Me.” Since then, the Nigerian singer has curated soul-piercing ballads for his cult audience, who gather to show their love for his music at his annual concert series Johnny’s Room Live. Last year, Johnny released his debut album ‘Before We Fall Asleep,’ which touched on personal and societal issues, and embraced a wide range of genres—R&B, Afropop, Hip-Hop and Alternative Rock.

Aside from singing, Johnny Drille is also a music producer and sound engineer. His handprints are evident on the projects of fellow labelmates, from Ayra Starr’s ‘19 & Dangerous’ to new artist Bayanni’s debut eponymous EP. Earlier in the year, Johnny put out Valentine’s Day-themed tune “You’re Just Single.” Now, he is out with his official single of the year “How Are You (My Friend),” which is produced by Mavin Records CEO and veteran producer Don Jazzy.

“How Are You (My Friend)” is a letter from Johnny to an old friend as he seeks to reconnect with them. “Padi no vex for me/Say I never call you since/But I hope that you are well?” he sings.  He acknowledges that although time has separated him and his friend, he hasn’t forgotten about them. “I know sometimes e be like say nobody send you/That one na lie/I dey for you my friend,” he sings.

Don Jazzy’s production is a mid-tempo Afropop bop that Johnny owns as his; together with the background vocals, the song carries the aura of the community as the voices blend seamlessly.  “How Are You (My Friend” is evidence of the great synergy Johnny Drille and Don Jazzy have, continuing from their collaboration in the short film Liza and the song “ova” from ‘Before We Fall Asleep.’

On “How Are You (My Friend),” Johnny Drille also recognises the strength of friendship as he offers his shoulder as a resting place for whatever might be bothering his friend. He promises to be available both emotionally and financially, to lighten the burden his friend carries. “I know that I don’t call enough/But you are always on my mind, oh/I dey for you my friend,” he sings. In today’s world of money-chasing and busy schedules, Johnny Drille reminds listeners not to forget the people and connections that matter.

Listen to “How Are You (My Friend)” below.

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Essentials: Gambian Trio, Nobles Debut Album ‘Joy’ Is Full Of Positivity & Zest for Life

In 2013, T-Berry (Alieu Colley), Aya (Salieu Mballow) and Pablo (Abdallah Badjan) struck a friendship and decided to become a music group. Before then, they had been chasing careers as solo artists. Starting with the stage name Streethustlers, they made covers of the songs of the Senegalese-Gambian group Kerr Gi Family and Nigerian artists P-Square and Wizkid. As their recognition grew in their home country of Gambia, they felt a need to rebrand and chose the name Nobles.  Last year, they released the EP ‘Bukanom (For the Culture),’ which was meant to promote the diverse ethnic groups and cultures in the Gambia.

On their debut album ‘JOY,’ the Money Empire-signed trio collates musical influences from their home country as well as influences from Sub-Saharan Africa. They began recording the album in 2018, moving between Nigeria, Senegal and Gambia, enlisting assistance from Nigerian music producers Phantom, STG and Teekay Witty, and other African music producers UcheMadeIt, JLive Music and Shyboy. The project features guest appearances from Gambian artistes ST da Gambian Dream and Miss Jobizz, Senegalese artists Wally Seck and Rich Waneh, and Nigerian artist Zlatan.

Over the entire project, the producers serve Nobles a collection of beats that push out the best performances from the group. It is a credit to Nobles’ versatility that they slot themselves into the different soundscapes while adding their flavours. Throughout ‘JOY,’ Aya is charged with delivering syrupy hooks and choruses. On the opening track “My Love for Money,” Aya’s vocals are irresistible as he and his co-members declare their affection for riches. “Never switch on nobody/No, no way/I want the money and the power/In the right way,” Aya sings.

Nobles reaffirm their love for money on the upbeat “Dontoroo” featuring Miss Jobizz; they and Miss Jobizz advise their debtors to pay them what they are owed and not try their patience. “Pay me my money/And stop acting so funny,” Miss Jobizz sings. On “Cherry,” Nobles and Wally B. Seck air their feelings for their romantic feelings as they ask, “Would you be my wife/And let me love you?” JLive Music’s production on “Jomuja” leaps with an urgency that Nobles mirrors as they use their verses to convince their lovers to commit to them.

On “Commando,” Zlatan brings the Naija spice with his trademark ad-libs. He and Nobles tell their love interests that they will “Fight for your love like Commando.” In his verse, while acknowledging the song’s theme of romance, Zlatan shares in Nobles’ love for money when he inquires, “Promoter, you must pay me my dough/Where’s my dough?” JLive Music’s horn-driven production on “Kiki” a standout hit song. Nobles and ST Da Gambian Dream regale the eponymous Kiki with admiration.

In an interview with Nobles, My Gambia reveals that T. Berry is “the money man of the team…responsible for the accounting and the money aspect,” Aya “brings in the melody to the music and gets people on their feet to dance to their music,” and Pablo is “the calm guy in the team.” On the Teekay Witty-produced “Yetereh Allah,” Nobles acknowledge the Almighty for the success in their careers. STG’s robust Amapiano-laced drums direct Nobles and Rich Waneh to the dancefloor on the aptly titled “Party.”

“Afro Mami” praises the beauty of the African woman and Jlive Music makes his variation of the Mbalax genre, providing a heady mix of Drill-like synths, horns and drums. The pace is slower on “Ko Mbudi” as Aya sings, “Me wan know I dey for your mind, baby.”  The romantic sentiments remain on “My Way” but the tempo is heightened. On the song, Nobles call on their lovers to trust their devotion and follow their lead.

“We want to share our life experiences, but we also want to convey a message of unity within Gambian music through this album, and we want this album to put our music and culture on the map,” the group reveals. With their album that exhibits cross-cultural influences, Nobles are positioning themselves and their country, whose population stands at fewer than three million, as one of the places to watch out for in the growth of African music.

“We believe this record can add to the elevation of African music, which is currently evolving worldwide, and we want Gambians to be known more for our sacred culture, lovely traditions and immense capacities as this album showcases, instead of notorious governmental issues, and we hope our album ‘JOY’ can begin to change the narrative for the better.”

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Hot Takes: Mr Money In America, National Honours Award & the Dark Side of TikTok

It’s finally October, and Black History Month is here once again. For many Africans in the diaspora and some of us back home, Black History Month is a pivotal time in Black culture where we honour the triumphs and struggles of Black people everywhere. Celebrating and amplifying Black identities will always be an integral part of the NATIVE‘s mission, so Happy Black History month to all who celebrate.

We’re slowly coming to the end of a busy year, and this only means the detty December period is rolling in any time soon. This year, I’m looking forward to attending as many shows, and of course, crossing over to Ghana for the fun there as well. For us at the NATIVE, December also means end of year lists and ranking some of our favourite artists and projects this year. Revisit past editions here. For today, however, I’ll be focusing on Asake’s US tour which had a bumpy start in Baltimore, to TikTok’s ever totalitarian ways of making money.

What I’m Listening To 

With the year end rolling in, there’s an insane amount of music in circulation right now. Just a few weeks back, CKay released his debut album ‘Sad Romance,’ and I’ve been hooked on it ever since. My personal favourites include “By Now” and “Lose You” which features Ronisia. Other than those two powerful singles, the album itself is an honest portrayal of a toxic love story which is interspersed by alluring sounds and otherworldly production. 

Outside of the album, I’m fawning over a couple of other standout releases including “Xtra Cool” by Young Jonn which is at the top of the Apple Music Charts in Nigeria at the moment, and “Likkle Riddim” by Joeboy which already has the makings of a hit single.

Asake & Nigerian Show Culture 

A few months ago, 2022 breakout star Asake announced his debut USA tour, and a UK tour for the following month. News of the tour was received with rave reviews, as fans clamoured to purchase tickets for the concert and took to social media to share hilarious memes about memorising the singer’s Yoruba-inflected lyrics. It would not be the first time that Asake would enjoy similar levels of viral success, as the YBNL singer has been building key cultural moments with his music, which has led to many drawing comparisons to some of his stylistic forefathers in Afropop including 9ice, Olamide and more.

Officially kicking off on the 22nd of September, Asake’s ‘Mr Money With The Vibe,’ tour has been well underway for less than a month and already, fans are complaining of logistical issues, shoddy security personnel and alarming ticket resellers. Recently, at the Baltimore leg of his US tour, held at the Patapsco Arena, fans and concert-goers complained about the lack of organisation at the event and Asake’s brief stint on stage. Upon further investigation, it was alleged that one of the security personnels present at the concert had their gun stolen from them, leading to the immediate exit of the singer from the arena. In a now viral video, Asake can be seen departing the venue with speed as he is accompanied by a spate of security guards.

It’s not all been bad. Through its near month-long run, Asake’s tour has witnessed some very remarkable moments, which has endlessly been captured by fans and supporters of the artist on social media. From bringing a baby goat on stage to raunchily grinding on female attendees, there has not been a dearth of entertaining moments from the singer’s first-ever tour. However, given it’s his first, there are bound to be some mistakes.

Fans from all across the diaspora have expressed their displeasure at the show’s logistical plans, including the outrageous prices of the tickets, the small and clandestine venue locations and the lack of correct and proper planning. A good example of this would be the announcement and rollout for the singer’s UK arm of the ‘Mr Money With The Vibe’ tour. Since the first London date was announced, fans have come out in throes to express their displeasure at the ticket release rollout, from its pre-release fiasco to its outrageous resellers.

In my opinion, although Asake continues to rise to the upper echelons of Afropop, it’s clear that he still needs space to grow: he’s literally learning how to be a popstar from scratch, no matter how prepared for this moment he may have seemed. It’s also worth noting that many Afropop stars started performing on their home turf before taking their tours internationally but Asake flipped the script and took his tour abroad first. He’s clearly still perfecting his winning formula, and I’m sure the Nigeria tour will be the best one we’ve seen so far.

Buhari has been a bad boy…again?

Earlier this week, the President of Nigeria, President Muhammudu Buhari conferred national honours awards on a talented spate of deserving Nigerians from dominating and leading conversations, both locally and globally, from a range of fields and industries. Among the recipients were author, Chimamanda Ngozi Adichie, singer Teni the Entertainer, Ezra Olubi, the chief technology. officer and co-founder of Paystack.

While many of the videos to arise from the award ceremony centred around Buhari’s mortifying look at Ezra Olubi as he shook his hand and accepted the award, others have also shared scattered thoughts and feelings about young people accepting such level of awards from the very government who failed to protect us barely two years ago. For many Nigerian youth, October is a month of mourning as we remember the devastating occurrences of the EndSARS protests and October, 20 2022.

Two years later, many of us still carry a lot of trauma and anger from the violence inflicted on young people merely for protesting for a better Nigeria, which is could be why people are apprehensive of awards such as this one. While there’s no right or wrong answer to this, we can’t erase the fact that people felt real pain from being let down by the Nigeria government and the armed forces, and in a month of remembrance such as this, many could have seized this moment to pass across a message.

Due to its ever-evolving variety of social, political and economic issues, Nigeria has a constant fixation with messiahs, ideal figures that represent the sort of leadership required to turn around the country’s fortunes. However, it would be unfair to ask anyone to single themselves out as a messiah particularly when many of us witnessed first-hand how women of Feminist Coalition and those who were active during the protests were punished in the weeks and months following its end.

The dark underbelly of TikTok

Since its entry into mainstream popular culture as a mainstay, illegal and unfair business practices have plagued the video streaming app, TikTok. The most recent being the investigation launched by the BBC Eye into TikTok’s dark underbelly of profiting off homeless families and children in Syria. According to the research found, the company has middlemen who work with agencies in China and the Middle East who grant indiscriminate access to families and children from lower-income backgrounds.

These agencies are part of TikTok’s global strategy to recruit live streamers and encourage users to spend more time on the app. As a result, children and young people use the app for several hours as they solicit for gifts and money but in return, they are only given 15% of this earnings. Reports further state that TikTok acquires 70% of these earnings while the middlemen take 35%, leaving the families and children with next to nothing. 

This is so heinous it is unbelievable to begin unpacking this one. This is clearly a case of corporate greed and irresponsibility and it should not be overlooked. Many of these families will only partake in this because there are hard on money and need to take care of themselves and their children. As a company, if you want to render help to the helpless, you should do so from an altruistic point of view and without expecting any returns. To target a country such as Syria were many are war-torn and displaced is the height of callousness and TikTok should pay heavily for this.

It hurts even more knowing that TikTok has now become a viable way for artists and creative entrepreneurs to earn an income online and place themselves in the eyes of their desired audience, but there’s no sweeping something as dark and twisted as this under the carpet. More people should call out TikTok and boycott the app if they refuse to fix up.

Featured image credits/NATIVE

NATIVE Exclusive: Muyiwà Akhigbe Is Powering Nigeria’s Imaginative Realism Scene

When he was 17 years old, Muyiwà Akhigbe discovered he had creativity coursing through his veins. He had just returned home for the holidays from Covenant University, where he studied Computer Engineering. One morning, after sweeping the fallen, brown leaves around his compound into a heap, he was about to discard the debris when he noticed that the heap resembled the shape of a heart.

“I was like, ‘Let me use this broom [that I was sweeping with] and sharpen it well. I made it and I thought, ‘Okay. Alright. There’s something here. I feel like there has just been something in me that loves to create.”

As a multidisciplinary creative, Muyiwà has fingers in many pies: he is a visual artist, singer and art director. In 2020, he founded the advertising agency Gliitzscape with his friend and music manager Adeola Adepoju. Over six years, Muyiwà has worked with brands like Sterling Bank, UBA, Access Bank, House of Chi, Cîroc, Johnnie Walker, Baileys, Glo, British American Tobacco and REDTV, among others.

For Muyiwà, his childhood days were full of love. The oldest child in a family of four, he grew up as an introvert and had few friends – some at school and others in the church. In school, Muyiwà wasn’t a fast learner. With the benefit of hindsight and some research, he reveals that he suffers from attention-deficit hyperactivity disorder (ADHD). 

Muyiwà’s visual art lives on imaginative realism, an art form with its history attached to the Renaissance era, it is a blend of the known and unknown. According to IX Arts, an arts organisation dedicated to promoting popular and critical appreciation of contemporary imaginative realism, it “combines classical painting techniques with postmodern narrative subjects, focusing on the unreal, the unseen, and the impossible, offering visions of humanity’s mythic past, its unexplored future, and, in some cases, the terrifying present.”

Muyiwà’s first artwork of imaginative realism. Image Credits: Muyiwà Akhigbe

Muyiwà’s first encounter with the art form was at an advertising agency where he worked. “[One time] this guy is trying to fuse a flamingo with a giraffe. I was like ‘Okay. I see what he is doing. It’s nice and all that.’ I never had [an] interest [in] it. Until the day I was so bored, and I decided to look for elements. He soon realised that he had created something that was beautiful to behold.  “I feel like once I discover something that excites me, I [develop] tunnel vision [toward] it, I just put my head in it. Every day I started creating something. That was how imaginative realism started [for me],” he shares with the NATIVE.

Most of Muyiwà’s works—like ‘Sea Melon,’ ‘Star Scraper,’ ‘Little drops they say…’ and ‘Dive Down Town’—reimagine real-life scenarios and upend reality as we know it. For him, the art form serves as both an escape from the distress of his world and an outlet to push out the thoughts and fantasies that live in his head. Utilising tools such as Photoshop, Akhigbe exerts control over the canvas and constructs the realities he wants or imagines can exist. “We are in a world where everything is capped,” he says. “The best things go on your mind; the best things are your imagination. Won’t it be marvellous to bring some of those things to life? That’s what still driving me till now.”

Muyiwà’s inspiration comes from observing the world around him; he pries open the emotions, moods and situations of the people he encounters in his day-to-day living. Everything he sees on social media and TV and every place he goes to in his travels has the potential to spur his creativity. He is also a diligent follower of various image-sharing platforms—Pinterest, Behance, Ads of the World, Pexels, Unsplash and Shutterstock, to name a few. His foray into visual art began out of necessity: one time, a friend at Covenant University who usually designed the cover arts for his songs was not available; so he reached out to a course mate who had Photoshop in his computer system to put him through the software. The course mate did and with time, Muyiwà perfected the use of the software, setting him on the path of graphic design.

Gbemi de be. Image Credits: Instagram/muyiverse

He also owes the birth of Gliitzscape, his advertising agency to another friend Adeola Adepoju. For the longest time, Muyiwà toyed with the idea of setting up an advertising agency but he lacked the courage. It was Adeola who encouraged him to give up his fears and pursue his dreams. Adeola handles the business part of Gliitzscape, which includes an online art gallery they use to curate some of the art the company does. Last year, Muyiwà was invited to EXPO Lagos to showcase some of his artworks and it was an occurrence he considers a big win for him and Adeola’s nascent company. But the biggest challenge, he reveals, is that Gliitzscape operates in a niche sector and that imaginative realism is yet to gain wider acceptance in Nigeria.

“We can say [art] is thriving [in Nigeria] but it can be more if the perception of more Nigerians can change toward art,” he says. “If there are more people to appreciate [art], then that will be a good thing.”

Muyiwà terms his music as an Afro-futurist sound. “[It] is a blend of Western Futuristic sound and also Afrocentric sound,” he tells The PGM Club. “When I mean Western, we are taking elements from EDM, House, and a little bit of their contemporary Pop and fusing it with the Afrocentric theme music that we have.” Under OLMA Records, his independent outfit, he has released four projects—2016’s ‘Dear Music,’ 2018’s collaborative rap mixtape with Nigerian lyricist Rhye Ali ‘Conversations,’ 2019’s ‘My Journey Begins’ and 2020’s collaborative project with Nigerian music producer BankyOnDBeatz ‘Hard Guy.’  

“My reason for exploring Afro-futurist music, of which I am still yet to explore it to the fullest, is definitely different from that of the visual art,” he says concerning the connection between his music and imaginative realism works. “I have just reached the point in my life where I don’t want to do anything because it’s a norm. I want to do anything and everything because it is self-edifying. Just like they say, every artist has his or her personality in the art that they create.” Akhigne’s uniqueness lies in his ability to marry all his creative talents: “It’s a very beautiful coincidence – they actually connect. There was a song I did, ‘Out of My System.’ That was like the first song I wanted to use to chart that Afro-futurist scene and the art that I made for it [connect]. All my expressions come from an aligned point of view.”

Interestingly, Muyiwa does not have a favourite visual artist whose style has moulded him. “This might sound funny [but] I follow the art and not the artist,” he says. “And it’s so funny because when it comes to music, I follow the artists [before] I follow the music. Usually, the art draws me in so much and because I am new in this space, I am not very big on art talks and art debates. But in terms of what I have been exposed to, every print ad that I have seen that required imaginative realism, has drawn me in.”

He mentions queer, non-binary, Arab-American artist Ramzy Masri as someone whose works he admires. “He does these things with colours; he is just amazing with colours.” He also mentions a few Nigerian artists who practise imaginative realism—Hannah Durojaiye, Eyitayo Adekoya and Kemi Solaja. “[Imaginative realism] is something that’s already being practised in Europe but it hasn’t yet caught on in Nigeria,” Muyiwà says.

Rush Hour. Image Credits: Instagram/muyiverse

At the moment, Muyiwà is fascinated by AI art. Set on artificial intelligence, which is a field of computer science based on machines that mimic human patterns, AI art is an emerging art form. Muyiwà believes that digital art signals the future of art in the world and that it isn’t a lesser art compared to traditional art. “Art is one. It is many things connected and with the different times and different eras, we’ve seen art transcend,” he says.

“For example, at some point in time horses were the [predominant] mode of transportation. I feel it is the same with art. I don’t think there would be any point in time when a new form [will] replace the other. The most valuable art pieces that we have today are still the ones by the Leonardo da Vinci’s. Art is now very decentralised but still, I don’t think one form of art will take away the glory of another art. All [art forms] are supposed to exist.

For entertainment and relaxation, Muyiwa loves wildlife documentaries, crime documentaries, hanging out with friends and playing games. He acknowledges that the imaginative realism scene in Nigeria is still niche and there is a need for collaboration – a quality that he carries abundantly in his music and hopes to reenact with his visual art.

“Right now, I want to meet other creators and rub minds,” he says. “I can’t do it alone and if I want to get better at what I do, I need to meet with other people who are like-minded. And when the community grows, we can become formidable. While I will always be creating, what I want to do intentionally is meet more artists, especially the ones in this space and see how we can build, because, in the end, life is about community.”

Featured image credits/NATIVE


ICYMI: 11 Projects You May Have Missed This Year

Blaqbonez Is A Skilled Auteur In New Video For “Back In Uni”

Blaqbonez is no stranger to breaking the Internet. Ever since the promotional run for his latest single “Back In Uni” started, the Chocolate City act has embarked on a typical run of whimsical brilliance, and the lingo of shattering the digital space of social media was only expected. It is especially so, considering the immersive way Blaqbonez has brought his fans into this record, eliminating the conventional process of a roll-out. Being one of the people has been a driving force in Blaqbonez’s branding, and the much-heralded visuals for “Back In Uni” is causing quite the stir online as the musician predicted. 

 

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Before one considers the video’s cinematic qualities, it’s worth recognising how Blaqbonez subtly channelled the greats by associating with them all through the song’s creation process. For its afro-swing edge, he’d set off a stream of communication with Jae5, the British-Ghanaian producer whose work with J Hus stands as a legendary touchstone of Black British music. Even without hearing the record, that foreshadowed the sonic direction and even then, Blaqbonez embedded more narrative detail. Visits to his alma mater were captured in spare, telling pictures, spurring conversation among his fan base. In the comments sections, he replied to questions about his time at the Obafemi Awolowo University, stoking fire which caught on beautifully after the record’s release.

The NATIVE selected “Back In Uni” as this week’s Best New Music, establishing Blaqbonez among the growing number of Afropop acts framing their youthful exuberances within the fold of relationships. And now, barely twenty-four hours later, the man has again reached an important artistic achievement. Right now, the words “BB Omori” and “Blaqbonez” are buzzing online, due to the rapper co-directing the visuals of his latest record. After the humorous, revealing exchange with the mercurial T.G Omori, a section of Blaqbonez fans knew he was going to pull this off. He had to. 

A lot of rappers are funny, but most of them never bluff. Beneath the ice cold bars there’s a recognition they can execute if push comes to shove, and Blaqbonez emerges from that tradition. Perhaps few will remember, but he was a battle rapper after all, taking punch after punch from more established MCs in the Nairaland platform, but getting up each time and with more resolve. That tenacity is every bit on display here. 

Alongside Perliks Pictures, the rapper executes a video which is part parody, part ambitious. The success of its parody actually speaks to the ambition but there’s a separate conversation to be had of the cinematography. In a time when online skit makers are challenged to be more deliberate in their production, Blaqbonez knows to tap from existing material. Being a musician grants him shock value, and sampling from other music videos isn’t something many would have imagined. Especially when you consider he was cruising a whip in its trailer video, which is a direction that would ordinarily have worked.

Blaqbonez is no ordinary creator. Pretty much everyone has lauded his inventive schemes, embodying several roles to bring his vision to light. Most might think it a commercial shtick, but there’s artistic potential in there too. Art benefits a lot from inclusion, and from time artists have tapped into multiplicity. Imagine M.I on Safe,” interpolating several hit songs of the day and making a spin on them; many years later, he’s having iconic artists doing voice overs on The Guy,” a layering which had many piqued for his album of the same title. Olamide changing clothes in Eni Duro also had that quality. 

In this generation of Afropop, more artists are diversifying their brand. Producers are pivoting into music careers, songwriters are making their voices heard, and way more deliberation is given to overall aesthetic as opposed to creating the music as a stand-alone product. Not long ago, Burna Boy debuted as a director with the freewheeling visuals of “Last Last“. An artist like Blaqbonez carries the DIY tendencies of Gen-Zers, positioning himself as a creator as opposed to just being a musician. Evolve or die has been a sounding alarm for artists, but for Blaqbonez it’s an ethos he lives by. That much was obvious when he spoke with Korty, another creator who fits in that mould having dabbled in music business and modelling in the past. 

Content rules and Blaqbonez knows this. With incorporations of visual snapshots from Wizkid’s “Bad To Me,” Oxlade’s “Ku Lo Sa” Ruger’s “Girlfriend,” Ayra Starr’s “Rush,” Fireboy DML’s “Bandana” and many more, he sees the potentials for conversation and carves a straight line there. Obviously with its high potential, so are the chances for underwhelming execution. As you’ve probably watched, he very much succeeds. A resonant humour is found in every scene, the familiar reimagined with unbelievable dedication. 

Earlier this year at his anti-love concert which was packaged as a crusade event, Blaqbonez’s peculiar showmanship was colourfully present. For such genius, there’s really no template which is why Blaqbonez will continue to be a hot topic in popular culture. Everything he does is informed by very particular experiences, the humour of one who’s had to claw his way to the top when others had it easier. It’s clear that his forthcoming ‘Young Preacher’ album will lean towards dramatic qualities which should make for interesting conversions such as we’ve seen this afternoon. If anyone can do that, it’s definitely Blaqbonez. 

Songs Of The Day: New Music From Dami Oniru, Tekno, Elaine & More

We’re more than halfway through 2022, and it’s been an eventful year for Afropop. There’s been a torrent of great new music, spawning a massive stack of inventive smash hit songs. From Highlife-infused Ghanaian pop, to the unrelenting force that is Nigerian street-pop, to South Africa’s indomitable Dance scene, to tantalising Drill explorations in East and Central Africa, and much, much more, we’re living through abundant and musically expansive times.

Every week, many songs from African artists make their way to digital streaming platforms, and wading through them can be intense. That’s where The NATIVE’s Songs of the Day column comes in to help. We go through as many new releases as possible, spotlighting them here, two to three times every week. This Friday, enjoy new music from Tekno, Elaine, Toby Shang and more. Dig In!

Dami Oniru – “Soft Life”

After taking a brief hiatus from releasing music, Dami Oniru is back and better. Arriving today is the singer’s first solo release of the year, “Soft Life.” The Remy Baggings-produced number lays her smooth vocals on a euphonious beat and allows Dami’s hop between soft percussive elements and synth-led samples. Over the sultry beat, she opens the record chanting the lyrics such as “Money on my mind, money on my mind,” letting listeners in on her current state of mind.

Blaqbonez – “Back In Uni”

Blaqbonez makes his directorial debut with the brand new video for his most recent offering, “Back In Uni.” The colourful and vibrant video for the record captures Blaqbonez playing different characters of his peers including Oxlade, Ayra Starr, Burna Boy, Wizkid and more. The video keeps viewers engaged as it encapsulates a lot of what is going on in popular culture.

Tekno – “Pay”

Afropop hitmaker Tekno is back with another catchy bop. The Kulture-produced number is an uptempo track which is a feel-good track which has a groovy addition to the production, making listeners move to the melodies of the track. On the chorus of the record he chants “If anybody hold me money, e go pay/you know I hold two baby and I like to celebrate,” speaking on having his racks up as well as enjoying life. 

Elaine – “Fading Away”

Soft touches of alluring melodies are everywhere on the new record “Fading Away” by South African singer, Elaine. The R&B number finds her speaking to a lover who has done her wrong multiple times, letting him know she has no more chances left to offer. Over the melancholic production, she sings on the hook “All the times you did me wrong, I still stuck around/all the things I did for you oh baby, why did you let me down?” 

Toby Shang – “Update” ft Naira Marley 

Hypeman and MC Toby Shang has shared with listeners his debut EP ‘The Best.’ The 6-tracker features Naira Marley, Poco Lee and Rexxie, and cuts across different topics and experiences, from tracks where he hypes himself up to more empowering anthems where he reminds listeners that he’s the best. On the standout single, “Update” he taps Marlian Music honcho, Naira Marley for a boastful number that finds them both speaking on making money and stacking their paper. 

Jamopyper – “Balance”

Street-pop singer and Zanku records signee Jamopyper has arrived with the new amapiano-infused party bop “Balance.” Produced by Niphkeys, the record sees the artist singing in his dialect, speaking on making more money this year as well as showing gratitude to his maker who keeps the money rolling in. 

Shaykeh – “No Matter”

Newcomer Shaykey shares new Highlife-infused rhythmic record “No Matter.” The record finds the artist gliding smoothly over easy-sounding production as she sings about seeing positivity in life. On the chorus she quips “No matter, no matter the circumstances/e no matter the kinda bukata they want use fi try this/cos God don design this.”

 

Beat$byLadi – “Time Flie$” ft Damy, Muyiwa Frank

Canada-based record producer and mix engineer Beat$byLadi teams up with newcomers Damy and Muyiwa Frank for the soulful number “Time Flie$.” The new track sees the singers speaking on making the most of their time, focusing on their grind and chasing their respective bags. 

Dotman – “Sweet Melody”

As the name implies, veteran singer and songwriter Dotman has a sultry and melodic new single “Sweet Melody.” The mid tempo track finds the artist expressing his gratitude for the gift of music. Over the catchy production, he sings “ah ah sweet melody make dem girls go crazy, eledumare don bless me na why dem dey jealous me.”

Featured Image Credits/The NATIVE

uNder Spotlight: Majesty Lyn Is Breaking Through

In 2018, Majesty Lyn scored her first big break in the music industry which crowned all her earlier efforts to make a name for herself. Fairly unknown at the time, she released a number of music covers to popular songs to a small and intimate audience on her growing social media pages, one of which was a refix of Peruzzi & 2 Baba’s 2018 hit record “Amaka.”

Like a number of incredible new artists breaking through the fray, Majesty Lyn found fame by posting these covers and gained the attention of the many new listeners through her smooth and elegant voice. Since then, Lyn has kept the fire burning with earworm releases such as 2020’s “Find Your Way” and the Waye-assisted “Perfect For You” only a year later. She’s kept her music releases precious and powerful, with the most recent offering, her third project ‘Things On Things,’ providing a fuller view of the artist and the person.

 

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It’s interesting to note that before the virality, Lyn was finding her footing in the game as a rapper. She tells the NATIVE that she was more interested in dishing out hard-hitting bars, threading together unique punchlines and rapping circles around her contemporaries than she was about singing. To Lyn, she wanted to make uplifting music rather than give into her pain, and rap music provided that outlet to show up as her most confident self.

“While I was growing up and working on my rap, I had a lot of anger and it was my way of expressing myself and getting through things then I realised it was just a lot for me and it put me in a dark place,” she shared with the NATIVE, speaking candidly about switching her off-the-cuff raps for smoother, mid-tempo melodies. Growth is clearly a guiding force in Majesty Lyn’s career and it’s clear that improving her skills is a sort of pride for the budding star.

Following the release of her sophomore EP ‘Things On Things,’ which she describes as a body of work in which she used to channel all her emotions, she sits with the NATIVE to discuss her journey so far, her process of making music, her plans for now as well as the coming years. 

Her words which follow below have been lightly edited for clarity.

NATIVE: Could you briefly tell me about your upbringing and hometown and how they influenced your entry into music?

Majesty Lyn: First of all, I’m from Port Harcourt city in Rivers State, and I just happened to grow up in a home where I was told that I could do anything. My parents gave us this confidence that no matter what it is, no matter how big the dream is out there, if you put your mind to it then you can achieve it. I grew up in a home full of fighters, so I was raised to be a fighter. I was raised to chase and not give up, and this influenced my music and just generally the confidence that comes with my music.

Is there a specific moment that made you aware you were going to be a musician?

I grew up in a home where they didn’t really let us listen to commercial songs. We were not completely religious home, but for my dad it was more about morals. Most of the songs were talking about real life stuff and they were mainly for adults. We listened to more cultural songs than the secular ones. Every Saturday morning, my family and I listened to the music of a cultural group called the Royal Boys of Rumuodomaya. I believe that I may have been influenced by that, but it was when I competed in a rap battle in University that I knew I wanted to pursue music. I had been writing raps and poems but I didn’t think I was going to take it seriously enough to make it a career. Then, one day when I was in my third year, I randomly walked into a rap battle where I was put on the spot and I just found myself rapping. From that moment on, I knew that I had to chase music.

So what then made you put down the bars for singing?

As much as I love Hip-Hop, I realised that it wasn’t exactly native to Nigerians, it’s foreign to us and a lot more technical. Asides that, rap is a movement, you’re supposed to express yourself completely. The kind of things we talk about and do during the rap battles are just a lot to grapple. While I was growing up and working on my rap, I had a lot of anger and it was my way of expressing myself and getting through things. Then I realised it was just a lot for me and it put me in a dark place, so I decided to try something different. I’m happy I did. 

Who were some of your musical influences growing up?

While I didn’t listen to rap songs or other genres except gospel and cultural songs, I could still hear secular songs from Wizkid and the likes. For instance, on my way to school I would hear it on the radio or in group discussions with my friends at secondary school. So, I started getting inspired musically when walking the streets home from school, and even birthday parties. I loved people like Wizkid, Nicki Minaj, Lil Wayne, and I also enjoyed a lot of P-square but Wizkid was the person that caught my attention the most. In recent times, I’d say that Rema and Burnaboy inspire me with their Afro-fusion influence. 

How would you describe your songwriting and creation process?

Well, usually I start with a beat I have already and do a freestyle, while the beat is being played in the background. Most times, I mumble the freestyle and then I write over the melodies after. Or I can be doing something random and write down a verse that pops into my head. Regardless, I start by creating melodies over the lyrics, or I create the melodies first and then I write after. 

Now let’s talk about the new project ‘Things on things,’ what does it mean for you now that the EP is out in the world?

For me, it’s a lot of relief because the last one year was very exhausting. I don’t think I’ve ever worked on any project for a whole year, so now that the project is finally out I’m very relieved. 

What inspired this EP titled?

The title of the EP was inspired by two things. The first thing was the randomness of all the experiences and emotions I had while I was working on the project. The second thing is the EP’s titular track, “Things On Things.” It was a song I made that was supposed to be on the project but ended up not making it. However, this name was so fitting to everything that I had gone through in the past year, and the theme for the project so we just had to stick with the name.

The EP focuses on daily issues we experience as women, from loving someone to being in toxic love situations and finally finding the strength to leave. How were you able to channel all these raw emotions into ‘Things on Things.’ 

I can’t take full credit for being expressive completely on the project. As much as I did sing most of the songs on the project, some were written by me and other writers as well. It wasn’t just me channeling all those emotions, it was a collaborative effort. The songs that I created myself for example, the last track “Tenderly,” I was going through a toxic relationship, so I knew what it felt like to be in one. It was just easy for me to put it out there and talk about the things I was going through at the moment. 

With this body of work, what sonics and themes did you draw from?

Initially, the theme of this project was meant to be ‘If Summer Walker had a baby with Ckay,’ what would the track sound like? CKay is Afropop with more emo, sad and romantic songs, and for Summer Walker, when it comes to her lyrics and expressing herself, she’s very real and doesn’t hold back. She’s into Trap-soul which is a side of me I wanted to explore, so initially we were going for that. I also drew inspiration from everywhere else. That’s why songs like “Notice” and “On You” show the full range of my versatility.

‘Things on Things’ is much different from your last project. What would you say you represent right now with this project?

I am a lot more expressive, so right now, I view myself from a point of view where I’m not being held back by anything. You can’t put me in a box, and say this is what I can’t do, or this is what I can do. That’s the kind of message I’m trying to pass out there. Regardless of what you’re going through, it may not necessarily be rosy all the time but you’re going to get through it. I had to make the songs as relatable as possible for everyone that listens, so they know that regardless of what they’re dealing with, they’re not dealing with it alone. 

What’s the most important thing about the music you create? How do you want your listeners to react to the music you create? 

I’m hoping that when people listen to my songs they can relate to the sound, not just the melodies but also the lyrics. I would like to be seen as someone that understands what my listeners are going through. I would like for people to listen to my music and not feel alone. 

So what’s next for you from here?

My contract is ending in a few days, so right now the management team and I are pitching and trying to get a good deal. We are looking for a label or an investor that can just get my career to the next level. I’m ready for my next level.

 

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ICYMI: Blaqbonez “Back In Uni” Is An Anthem For The Unbelievers

What’s Going On: Nigeria’s Severe Floods, Burkina Faso-Russia Connection, ASUU Strike & More

“What’s Going On” Tallies Notable News Headlines From Across The Continent — The Good, The Bad, And The Horrible — As A Way Of Ensuring That We All Become A More Sagacious African Generation. With This Column, We’re Hoping To Disseminate The Latest Happenings In Our Socio-Political Climate From Across The Continent, Whilst Starting A Conversation About What’s Important For Us To All Discuss. From Political Affairs To Socio-Economic Issues, ‘What’s Going On’ Will Discuss Just That.


SEVERAL NIGERIAN COMMUNITIES EXPERIENCE SEVERE FLOODING

Since last month Nigerian states have endured severe flooding. About 27 states across the country were reported to have been affected, with casualties running in the hundreds. Over half a million people have been displaced and even more losing valuable property, stoking great conversation in recent times. With images online revealing just angles of the disaster, a number of people clamoured for more awareness about the destruction by water going on in Africa’s most populated country. 

For years now the message of adjusting to climate change has fallen on the government’s deaf ears, with Nigeria essentially failing to plan for rainy seasons and their typical turbulence. Poor environmental practices and unplanned infrastructure are some root causes, while Nigerian officials say this year’s flooding was caused by overflowing rivers, rainfalls that have long stretched beyond the usual season, and more historically, the release of excess water from Cameroon’s Lagdo dam. 

So far, many states from Kogi to Benue, Taraba, Jigawa and Anambra have been heavily affected by these floods. Residents have fled their homes, and farms destroyed, which economic forecasters predict will have an adverse effect on the availability of food going into the festive period. “In terms of the supply of agricultural production,” said Mai Farid, who heads the African department at the International Monetary Fund, “it is going to drop which will put even further pressure on prices. And in addition, the floods have affected some of the transportation networks which makes it even harder for food to transfer into the country or even out in any essence storage”. 

THE BURKINA FASO COUP & ITS RUSSIAN CONNECTION

Recently, we reported that Burkina Faso had gone through its second military coup in nine months. This one was spearheaded by 34-year-old Capt. Ibrahim Traore who overthrew the former President Lt-Col Paul-Henri Damiba who, subsequently, fled to the neighbouring Togo from where he sent well wishes to the current administration. 

Many were left to consider the frequency of military coups across West Africa in the event’s aftermath, especially with Guinea and Mali having had successful coups since last year. Political observers have made connections between Burkina’s coup and Russia; in the capital of Ouagadougou, young people were seen waving the Russian flag. Quite telling was the congratulation passed to Capt. Traore by Yevgeny Prigozhin, an oligarch close to Russian President Vladimir Putin and the founder of the Wagner Group—which the BBC describes as “a shadowy mercenary organisation active in several African countries”. 

Describing the captain as “a truly worthy and courageous son of his motherland,” he said: “The people of Burkina Faso were under the yoke of the colonialists, who robbed the people as well as played their vile games, trained, supported gangs of bandits and caused much grief to the local population”. As widely reported, Yevgeny was playing to the dissatisfaction of many former French colonies towards the establishment of France. On his part, Captain Traore called for support from any world powers “willing to help” the country in its security fight against insurgents and militants. 

GHANA’S ECONOMIC CRISIS LOOMS

Way back in July, it was reported that Ghana was suffering its highest inflation fall-out in two decades. Traders and other business people bemoaned the high cost of importation and as well the ludicrous cost of clearing them from the ports. A then-recent hike in fuel prices also had an adverse effect on the West African country, an offshoot influence of the cedi’s depreciating value. 

Three months later, the complaints are still plenty. Ghanaians have taken to social media to bemoan the persistently rising cost of living, as the dollar continues to rise against the local currency. In an address to the UN General Assembly in late September, the Ghanaian President Nana Addo Dankwa Akufo-Addo related the problem to a global economic crisis and rallied the need for African economies to react progressively. He also drew connections with the World Bank’s observation that these were unprecedented times since the seventies, which was a direct consequence of the pandemic which brought “our world [to] a thundering halt, as we cowered from a health pandemic from an unknown, malicious virus, coupled with a devastating global economic pandemic. High budget deficits were no longer a concern of only developing nations”. 

Still, Ghanaians have had credible reasons for voicing out their complaints, considering how President Akufo-Addo’s administration has positioned the country as a cultural utopia for internationals looking to experience the African vibe—which is bolstered by the burgeoning status of Afropop—up close. It would therefore be in the interest of all to place local issues at the forefront of the government’s concerns even as other affairs continue to be run with the pragmatic assurance that Ghana has shown. 

A SOLUTION TO NIGERIA’S ASUU STRIKE 

Yesterday there were widespread reports that Nigeria’s Academic Staff Union of Universities (ASUU) had reached an agreement with the country’s Federal Government. Since February 14th, millions of university undergraduates across the country have stayed at home due to the strike declared that day by ASUU. 

In a series of back and forths, both parties—with the intermediary of the Education and Labour Ministers—had failed to reach a compromise. President Muhammadu Buhari began to personally involve himself in negotiations some two months ago, but even after an unconfirmed report that he’d given two weeks for the settlement of the strike, nothing actually resulted from the emergency meeting. In recent weeks, he’s positioned the Speaker of the House of Representatives Femi Gbajabiamila as an intervening party in the negotiations, and that’s brought the desired results.

A clip which circulated yesterday saw the ASUU President Emmanuel Osodeke laud Gbajabiamila for the way he’s handled the talks which had been holding since last week. This was coming after the court fracas between the Government and ASUU which resulted in the Court of Appeal ordering an immediate resumption from the union. “Please, let all of us work to put a beautiful end to this thing we have started,” said Osodeke during the meeting, “so that every Nigerian will be proud that we have universities we can be proud of…So, once again, thank you very much and we hope that working together, in the next few days, we can put an end to this particular imbroglio in the Nigerian educational system”. 

TurnTable Top 100: Ayra Starr’s “Rush” Spends A Second Week At No. 1

It looks like Ayra Starr may have another hit on her hands as her solo single “Rush” spends another week at the top of the charts. The record “Rush” remains at No. 1 for another consecutive week in a row. “Rush” tallied 5.31 million streams and 47.2 million in radio reach. It also tallied 7.76 million in TV reach, which is good enough for No. 12 on the TV chart this week. Last week, Ayra Starr became the first female artiste to record multiple No. 1 entries in Nigeria and only the second artist to have multiple No. 1 songs off a debut album.

Asake’s  “Joha” hits a new peak at No. 2, moving up four spots from last week’s previously held position at No. 6. The record tallied 3.54 million streams and 39.1 million in radio reach. As a result, Asake has become the first artist to have multiple entries reach the top 2 in Nigeria. Asake’s “Terminator” holds at No. 3 spot for another week and at No. 4 remains Pheelz and Davido’s “Electricity.”

Rounding up the top 5 this week is “Organise” by Asake at No. 5. The record slips down three spots from last week. It also spent a week at No. 1. Fireboy DML & Asake’s “Bandana” moves down from No.5 to No. 6, after spending seven non-consecutive weeks at No. 1 becoming the joint-longest No. 1 of 2022. Bella Shmurda & Omah Lay’s “Philo” holds at its No. 7 peak for another week while Asake’s “Dull” rebounds 10-8. Rounding out this week’s top ten; Wizkid’s “Bad To Me” drops from No. 8 to 9 while Oxlade’s “Ku Lo Sa – A COLORS SHOW” falls from  9-10.

Just outside the top ten; Victony & Tempoe’s “Soweto” rises to a new peak of No. 11, while Young Jonn’s “Xtra Cool” jumps from No. 25 to No. 13 on this week’s Top 100; however, it is the first song to occupy No. 1 on the radio chart and fall outside the top ten of the corresponding aggregate chart for that week.

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Best New Music: Blaqbonez’s New Single “Back in Uni” Is an Anthem for the Unbelievers

In the promo video for 2018’s L.A.M.B August Hip-Hop projects, while M.I Abaga, Loose Kaynon and A-Q delivered pointed answers to the questions about the Rap culture in Nigeria, Blaqbonez went off target, repeating the words, “I’m just a humble guy.” At that time, everyone wondered what kind of stunt Blaqbonez was pulling. When his project ‘Bad Boy Blaq’ eventually came out, one thing was clear: Blaqbonez is a terrific artist. ‘Bad Boy Blaq’ featured Oxlade, Loose Kanyon, A-Q and Terry Apala; the track “Mamiwota” showcased Blaqbonez’s ear for melodies and also served as a breakthrough for singer Oxlade. Those moments exemplified the duality of Blaqbonez: astute vocal delivery in the studio and eccentric humour outside of it.

 

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Last year, Blaqbonez doubled down on his playful side to promote his debut album ‘Sex Over Love.’ He went out into the streets with a megaphone, calling on people to listen to his project. Across social media platforms and interviews, he pushed his gospel of sexual encounters devoid of romantic attachments. The music on ‘Sex Over Love’ matched the energy Blaqbonez exhibited off wax; it was a collection of Hip-Hop and Afro-pop songs, on which the Nigerian artist effortlessly blended his rapping and singing skills. On “Back in Uni,” the lead single off his sophomore album ‘Young Preacher,’ Blaqbonez’s strengths are on display again.

In the months leading to the release of “Back in Uni,” British-Ghanaian record producer JAE5 revealed that he charged £25,000 for a beat. His tweets got people talking, with Blaqbonez pleading with his fans to stream his song when it comes out. He also engaged in a mild trolling of Asake to vacate the No. 1 spot on the music chart. At the moment, “Back in Uni” sits at number eleven on Apple Music’s Top 100 songs in Nigeria.

On “Back in Uni,” Blaqbonez, who is an alumnus of Obafemi Awolowo University (OAU), excavates his past romantic dealings during his time in the tertiary institution. “My girlfriend way back in Uni/Some things she’ll never know/Oh lord I did her dirty/Some things she’ll never know,” he sings in the chorus. For Blaqbonez, there is no sincerity in romantic relationships; everyone is cheating on their partners with others.  He accepts his culpability when he sings, “To all the keles wey I don ghost/Didn’t mean to play with your heart/But that’s just how the game goes.”

JAE5’s production is minimalist with an Afropop-influenced Hip-Hop rhythm. Blaqbonez expertly flows on the track, changing his cadences as he finds pockets of melody. Theme-wise, “Back in Uni” taps into the debauchery that began from ‘Sex Over Love’ and runs into CKay’s ‘Sad Romance’ and Fireboy DML’s “Ashawo.” In a largely conservative society like Nigeria, there is a lot of hush-hush on matters of sex and having multiple sexual partners. Artists like Blaqbonez are bold enough to stand their ground and stick to their reality, even if it goes against the views of the majority.

Across social media platforms, there are always conversations about the dishonesty prevalent in many relationships. Those conversations have birthed the term “breakfast,” which in Nigerian speak stands for heartbreak. “This street no send your mental health/Shey you no dey see am for internet?” Blaqbonez sings on “Back in Uni.” For him, one of the efficient ways to avoid heartbreak is to break hearts instead. Although that doesn’t make for a healthy view of relationships, it is hard to fault Blaqbonez’s logic.

After sharing a hilarious exchange with Nigerian video director TG Omori, Blaqbonez revealed that he would be directing the music video for “Back in Uni.” According to him, the video drops tomorrow, and in his usual fashion, he is breaking the internet. ‘Young Preacher’ also drops in about two weeks. Judging by “Back in Uni,” the album will continue his gospel of ditching the love tropes and sticking to his ideology of closing one’s heart to love while opening up to sexual pleasures.

Listen to “Back in Uni” below.

Featured image credits/Blaqbonez