Listen to the Masterkraft remix to Justin Bieber’s “Peaches” featuring Omah Lay & Alpha P

With vaccine passports, fully vacced memes and the nostaglic summer nights rolling in, a new contender for song of the summer is here. Today, Justin Bieber’s chart-topping single “Peaches” which previously featured Daniel Caesar and Giveon received a refreshingly unexpected Afropop remix. Produced by talented beatsmith Masterkraft and now featuring two uber-talented fresh faces on the Afropop scene, Omah Lay and Alpha P, the newly minted remix is another feather in the genre’s globe-throttling bow.

 

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Beginning with the song’s ubiquitous chorus, which has been the soundtrack to many TikTok dances since the song’s release, the number segues into Masterkraft’s distinct Afropop drums and bounce indicating that this is about to be another banger. Alpha P is the first one in the ring, wasting no time to bring it home as he rap-sings “I got my weed from Kalakuta/Me I no sendy anybody if you jealous me, I get boys from Bariga/The real life peaches, dem dey hail from Nigeria”. The UMG-signed artist has definitely been building up to this moment with his string of international features including the recently released “Jiggy Bop” which featured on ‘Coming 2 America: Rhythms of Zamunda’.

Omah Lay comes in on the song’s second verse, armed to the teeth with the distinct otherwordly melodies that have been front and centre of every song he has laid his hands on. Singing “Fire dey burn for my rizzla, try to be good but I relapse/But she still lets me swim in her river/I no dey fear if I lose my guard because I know say she got me”, he fires off lines that perfectly fit within the song’s pan-African direction.

In an accelerated system of hype and exposure, more cross-border international collaborations such as this are expected, however, “Peaches (Masterkraft Remix)” manages to strike a fine balance in favour of the African acts on the song, never letting them stray from their familiar sound. This is definitely one for your playlists this weekend.

Stream “Peaches (Masterkraft Remix)” below.

Featured image credits/Instagram


ICYMI: Show Dem Camp set to release fifth installment of ‘Clone Wars’ series

Daily Paper debuts Unite Sessions, a series dedicated to London’s local heroes

Continuing its long-running focus on championing the wealth of Africa’s creative talent and cultural legacy for a global audience, cult Dutch streetwear brand Daily Paper arrived in London earlier this month with a flagship store in Soho to kickstart a new phase in the label’s growth. This announcement came a year after the brand, run by founders Hussein Suleiman, Abderrahmane Trabsini, and Jefferson Osei, launched its New York flagship store, a marker of their cross-border growth over the years.

The move to Britain’s multicultural business and commercial hub—London—comes after years of establishing a presence within the city via regular pop-ups, campaigns, collaborations and periodic stockists at stores like Selfridges and Far Fetch. Describing London as “home away from home”, the Amsterdam-based brand is now making a play to extend their reach in the city with their forthcoming music series, Unite Sessions.

 

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According to their official press release, The Daily Paper: Unite Sessions aims to embrace London’s hyper-localised authenticity and multidisciplinarity by celebrating all four corners of the capital through music and community. Having constantly straddled the intersection between streetwear and community, the fashion brand will mark the start of a new chapter for the brand as a global powerhouse and multi-disciplinary platform.

With a stellar roster of artists including grime icon Ghetts, British-Nigerian rapper ENNY, BDE X FLEX and Elheist, the one-of-its-kind freestyle experience is aimed at spotlighting iconic and grassroots talents from boroughs across London. The series will be released over four consecutive Sundays in a row, with each film featuring a spoken word session followed by a fresh exclusive freestyle—created especially for the project—by each respective talent. The first performance will be premiering on the Daily Paper Youtube channel this Sunday, stay peeled for all the promising content.

Watch the trailer for Daily Paper: Unite Sessions below.

Featured image credits/DailyPaper


Tami is the Community Editor


ICYMI: How NBDA successfully integrated into streetwear culture in Nigeria

Listen to KiDi’s new sophomore album, ‘The Golden Boy’

At the fourth edition of the 3Music Awards, held earlier this year, KiDi swept all four of his nominations at the ceremony. He won awards for Artist of the Year, and last year’s Blue won EP of the Year. These wins were a marker of the Ghanaian singer and producer’s undeniable dominance, as he’s gone from star-in-the-making to bonafide superstar. Not too long after his well-received debut album, Sugar, he released the viral track “Enjoyment”—which won Song of the Year—and he followed up with the hugely successful EP, Blue.

 

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A creative and commercial level-up, ‘Blue’ portrayed KiDi as an artist in stronger control of his powers as a singer, songwriter, producer and all-round hit-maker. The EP spawned gems like the Disco-influenced “Next Time I See You,” the Afropop-R&B merger “One Man,” and the inevitable smash hit “Say Cheese.” Refusing to hit the brakes anytime soon, KiDi has been making moves towards a new album since the beginning of the year, signing a joint venture deal with U.S-based label services company, EMPIRE, and long-time record label, Lynx Entertainment. Under this partnership, KiDi has now dropped his anticipated sophomore album, The Golden Boy’.

Announced a few months back, The Golden Boy’ is a clear statement of higher intent and apotheosis from KiDi. “I’m that special kid that is really going to do wonders and great things in this world,” he says of the title track on the Apple Music liner notes. “I believe that I am the golden boy of my generation.” On the album, KiDi produces six of the songs, while sharing production credits for the other eight tracks with producers including Pheelz, Guiltybeatz, and more.

The album features vocal contributions from Nigerian Afro-Dancehall singer Patoranking, Lynx label-mate Kuami Eugene, and Ghanaian rapper Joey B. It also includes the pre-release singles, “Spiritual” and “Touch It,” both colourful, dance-ready songs hinting at a festive, self-assured direction.

Listen to The Golden Boy here.


@dennisadepeter is a staff writer at the NATIVE.


BEST NEW MUSIC: KIDI TAKES INSPIRATION FROM THE ‘80S ON “NEXT TIME I SEE YOU”

Show Dem Camp set to release fifth instalment of ‘Clone Wars’ series

Later this year, Show Dem Camp’s debut album, ‘The Dreamer Project’, will be a decade old. In that time, and over the last five years especially, the rap duo of Tec and Ghost have established themselves as a phenomenal blueprint for indie rap music coming out of Nigeria. Since its introduction in 2017, the groovy Palmwine project series has earned SDC the bulk of its recent commercial impact, however, they haven’t abandoned the Clone Wars series, a line of lyric-driven, hard-nosed rap tapes which are integral to the group’s unwavering reverence amongst “hardcore” hip-hop fans.

On July 9th, SDC will be releasing the fifth installment of the Clone Wars series, subtitled “The Algorhythm.” The project’s announcement follows months of speculations and clamour by fans seeking a timely follow-up to early 2019’s Clone Wars IV: These Buhari Times, the most socio-politically charged edition of the series yet. Debuting in 2010, the Clone Wars series was initially used as a freewheeling avenue to flaunt traditional technical rap prowess, but by the late 2016 release of Clone Wars III: The Recession, Tec and Ghost followed a 4-year project hiatus with deeply introspective, lived-in raps.

 

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Upping the ante, ‘These Buhari Times’ leaned into incisive commentary on Nigeria’s societal conditions, with features from M.I Abaga, Ladipoe, Vector, DAP the Contract and more. Announced along with its stunning cover art, which includes visual allusions to the pandemic and raging insecurity in Nigeria, it seems fitting to predict that Clone Wars V: The Algorythm will continue with the socio-political fervour of the series’ last edition. The album will also include features from Reminisce, Ladipoe, Jesse Jagz, MOJO, Tomi Owo, and more.

Ahead of the album release in two weeks, SDC has shared the lead single, “Rise of the Underdogs 2,” the sequel to a track off Clone Wars III. Produced by TUC, the song’s gruffy Afro-Caribbean soundscape is fitting for Tomi Thomas’s booming vocals and boastfulness, which sets the tone for the song’s thematic direction. On the first verse, Tec continues to prove relatable and self-assured, referencing the cutthroat lifestyle predominant in Lagos and reiterating his drive to live on his own terms. Following on the second verse, Ghost goes full lyrical braggadocio, piling on vivid metaphors as an imperial statement of his superiority to any supposed competitors.

“Rise of the Underdogs 2” is a welcome precursor and strong reminder that SDC still have their pens sharp, in case anyone ever doubted.

Listen to “Rise of the Underdogs 2” and pre-add Clone Wars V: The Algorythm here.


@dennisadepeter is a staff writer at the NATIVE.


ICYMI: WE SPOKE TO THE DIRECTOR BEHIND THE THRILLING VIDEO FOR SHOW DEM CAMP & BUJU’S “DO ME NICE”

Review: Olamide’s ‘UY Scuti’

Depending on how far down the YouTube rabbit hole you are willing to sleuth, there’s a chance you’ll come across a grainy DaGrin tribute video released by Olamide about 11 years ago in memoriam of the rapper’s tragic passing just as his career was gathering momentum. Together, at the turn of the last decade, DaGrin and Olamide represented the sun and moon of indigenous rap in Nigeria, inspiring the steering away of popular music in the country away from its pseudo-Western sheen to a more authentic reflection of the life and realities of being Nigerian. Operating from different spectrums in the indigenous network, the duo were supposed to usher in a new epoch in Nigerian pop with their unique skill sets—DaGrin, a rapid-fire delivery scheme as well as a penchant for anthemic hooks and Olamide’s elastic voice that was equal parts memorable and zesty.  In a cruel twist of fate, DaGrin exited the world without ever meeting Olamide, not to talk of collaborating or codifying the tenets of indigenous rap.

In the tribute video for DaGrin, Olamide raps about having tears in his eyes at the icon’s passing but those tears became fuel for his drive when the mantle of representation fell on his shoulder as the music industry grappled with a world where indigenous music wasn’t the order. In 2011, Olamide began a run of production that is unprecedented in modern Nigerian pop. Starting from Rapsodi’, Olamide released at least one studio album per year until 2017. The music on those LPs is an eruptive, panoramic view of the streets that raised Baddo, the places where his faith was burnished, and the aspirations that motivated his rise. Many have also criticised some of the music from that time for being rudimentary and guttural without appropriate care for sequencing and cohesion, with the lustre that powered Olamide’s work receding near the end of his glorious run of projects.

Exiting the decade when Olamide rebuilt Afropop in his image, it was clear that the Bariga-born impresario needed fresh impetus to maintain the prolific streak that he kept in the 2010s. That shot in the arm came in the form of a joint venture deal with US-based label and distribution service, EMPIRE. Carpe Diem, the first album released in partnership with Empire, smoothed over the edges of previous efforts and re-established a nexus between Olamide and the zeitgeist of Nigerian pop. On UY Scuti, the quick-fire follow-up to Carpe Diem, Olamide is in a euphoric mood, delighting over glistening mid-tempo instrumentals attuned to his drawling flow. Much like one decade ago when Olamide’s voice helped secure indigenous music’s permanence, the net reward of UY Scuti could be a landscape where even-paced, mid-tempo ditties might become de rigueur of Nigerian pop; the attraction is obvious following the critical and commercial success of Get Layd and Made In Lagos.

Yet, while Omah Lay and Wizkid’s efforts were primarily composed of soft-edged tales of hedonism and lustrous desire, Olamide’s lo-fi sound here extends on that narrative to present a more stripped down version of the sound that almost borders on the labyrinthine in its grunge aesthetic. Olamide’s writing captures the tension of straddling this introspective streak with his excesses as a popstar; at times, this results in him teetering on the edge of apologetic acceptance and nihilistic indifference. “Mercedes Benz splash dirty water for my face inna mi ghetto one day / I saw myself speeding and I did the same thing for Lagos island one day,” Olamide gently offers on “Need For Speed,” as he considers the contradictions of his life over Eskeez’s fluid instrumental.

Described as his “first official pop album,” UY Scuti eschews the voracious appetite of typical Afropop projects, focusing on an integrated vision of Olamide’s woozy echoes and coos. Lead single, “Rock,” owes some of its origin to shoegaze but Olamide’s restrained delivery has shades of the orchestral elegance of “Melo Melo,” while a witty line like “Ma lo fe broke nigga, fight for your life” has gotten the women on-board to Olamide’s vision of blissful, financial worry-free romance. “Julie” is a pithy anthem powered by sepia guitar riffs that have tenderness at its core even if it’s not an entirely believable performance by Olamide. More importantly, both singles are an accurate portent of where Olamide’s music is headed towards when he stands alone: less bombastic pop and more sanguine emoting over mellow beats.

One of the most constant criticisms that has been lobbed the way of Olamide since the early days has been the duration of his projects, with a few dragging on till they became slugfests. Carpe Diem was a course correction in that regard, closing out at 38 minutes. UY Scuti is even shorter, holding just ten tracks and taping off at 28 minutes, a move that is sure to increase its streaming potential. Some might even view the reduced runtime as a shameless play for replayability but Olamide sounds genuinely refreshed, presenting his thoughts in clear, lucid strokes that are as glossy as they are melodic. The mischievous ad-libs and background effects on this album prove as much.

Over the last 18 months, very few established figures have kept their ears out for the emergent powers of Afropop with the purposeful intent that Olamide has, crate-digging for the most exciting sounds coming out of sections of Lagos and beyond. The most exciting songs on Carpe Diem—“Triumphant,” “Infinity,” and “Loading”—are products of Olamide’s ability to coax stellar performances from some of today’s exciting voices while urging them to his level. 75% of the guests on UY Scuti are singers stepping out of the underground and on the precipice of mainstream breakthroughs; Olamide allows them space to showcase their gifts without inhibition. On “Jailer,” Jaywillz delivers a honeyed chorus over a highlife-influenced beat that Olamide nonchalantly weaves a charming story around. Layydoe rises to the occasion on “Rough Up,” with her siren voice setting the stage for the cinematic feel of a song that sees her and Olamide blur the line between Dancehall and Afropop.

Much of the album builds up to “Want” and “PonPon,” the two Fave-assisted tracks that pairs Olamide unhurried flow with the “Beautifully” singer’s sinuous melodies. “Want,” structured as a typical rap-sung collaboration, maintains its twinkling feel for the full length of the song before tantalizingly ending with a phone dial-in that hints at more. On “PonPon,” Olamide goes toe to toe with Fave for the opening sequence before launching into a verse that she keeps up with via warm adlibs. It doesn’t have the star power of Burna Boy and Jorja Smith’s “Gum Body” or the sun-sprinkled delight of Wizkid and Tems’ “Essence,” but it is just as effective at articulating desire with a smouldering urgency that is contagious. Phyno steals the show with an impressive spell of musicality on “Somebody” near the end of UY Scuti, enunciating his feelings for a love interest with a well-threaded verse that packs in all the clichés of love in a Nigerian pop music sense, but is the rare exception that has soul.

Olamide’s beat selection is also squarely on the money, seeking out quaint beats that present a serviceable canvas for him to bare his mind on sex, love, and his life without any jarring stops in the overall messaging. It all hints at how much of a shot in the arm the EMPIRE deal has been. Carpe Diem was scrapped and reworked when Olamide met P.Priime last year, UY Scuti benefits from a similar partnership with burgeoning producer, Eskeez, who has production credits on all the songs on the album. His minimalist, noir instrumentals are familiar but hardly homogenous, aiding the continuity of Olamide’s thought even when topics are not fully resolved on one song. For all the suave English one-liners that Olamide utters across the album, he remains a Bariga-born musician in tune with the humorous ways Yoruba can mask sexual innuendos. On “Cup of Tea,” he gets into that pocket, flipping the song’s refrain into a verb dripping with intent. A mark of an excellent record is that there are very few ways it can be improved beyond its current form and by the time Olamide utters the last words on the reggae-inspired “So Much More,” there are few blind spots on his most curated effort yet.

In the decade since Olamide ploughed his way into the limelight, he has expanded the notion of pop superstardom, transforming the pop arena into an ever-enlarging gallery picking up sonic influences from Lagos’ mainland to cities across Nigeria and the world. Through it all, Olamide has kept pace with the industry by first evolving from indigenous rapper to unbeatable pop presence and then totemic cultural figure. With album number 11, Olamide moves into a whole new galaxy where he explores desire, affection, and the man he has become over beats that almost sound gloomy but still seem capable of inspiring elation.

On ‘UY Scuti’, he’s the biggest star in the universe not because he’s profoundly reshaping the austere sound of the moment but because he sounds like he is genuinely having some fun in the wondrous galaxy he has made for himself.


@walenchi Is A Lagos-Based Writer Interested In The Intersection Of Popular Culture, Music, And Youth Lifestyle.


NATIVE EXCLUSIVE: OLAMIDE BREAKS DOWN HIS NEW ALBUM, ‘CARPE DIEM’

Songs Of The Day: New Music From Burna Boy, Sute Iwar, PRVNA & more

Much as we’d like music drops to slow down and give us a chance to catch up with the unique tunes that are sprouting from across the world, the reality of the music business in the post-2010 era is very much different. With amazing songs dropping at an unrelenting pace, it’s not always easy to cut through the noise and sheer volume of it all to find the music that will accompany our melancholy, inspire our next creative breakthrough, tether us our loved ones more securely, or take us to a place of unencumbered elation.

That’s where our ‘Songs of the Day’ column comes in. We try to keep our fingers on the pulse of music from across the continent and beyond, bringing you exciting songs from talented musicians who are continuously trying to bounds of artistry with their music. Last weekend, we brought you new drops from Ghanaian star Gyakie, British-Nigerian rapper ENNY, Nigerian rap star Psycho YP, South African production duo Black Motion, and much more. This week, we’re bringing you new releases from Burna Boy, Patoranking, Dj Spinall x Oxlade, Ycee, Yemi Alade, Niniola, DEELA, PRVNA, Joya Mooi and more. Enjoy.

Dj Tarico & Burna Boy – “Yaba Buluku” (ft. Preck & Nelson Tivane)

After keeping the clubs and venues on lock with his hit single, the Amapiano-inflected “Yaba Buluku”, which featured on his EP ‘Moz Piano Vol.2‘, Mozambican DJ Tarico is back with the song’s official remix, this time featuring Nigeria’s Odogwu. Burna is ushered into the song with the words, “Odogwu you bad/E Fi Le Fun Burna,” as the song’s propulsive rhythm begins to build. Over the song’s infectious groovy beat, Burna Boy sings “Baby your body Roboto, make I fly you go obodo,/oyinbo make we jodogo” as he delivers a braggadocious verse that runs through his sexual prowess and his wealth. As Burna has proven once before on “Jerusalema“, he’s got the ability to kill any genre with ease.

Patoranking – “Celebrate Me”

After closing out 2020 with his memorable album ‘Three’, a 12-track project that showed his continued ability to deliver party-stopping hits, Patoranking is back with his first official single of the year titled “Celebrate Me”. The midtempo single finds the singer calling for people to give others their dues while they are life and not when they are dead and gone. Singing “Abeg no carry my blessings run/Today na you tomorrow fit be my turn/Celebrate me now when I dey alive”, he makes a convincing case for why we should give people their flowers today.

Spinall – “Jabole” (ft. Oxlade & Ycee)

Following the release of his highly anticipated fifth studio album ‘GRACE’, DJ, producer, and singer, Spinall has returned for the video to his latest single titled “Jabole” which features Oxlade and Ycee. The sweet-sounding single comes from a Yoruba street slang “ma je ko jabole”, which is meant to encourage women to keep their swag on at all times. In the new video directed by Dalia Dias, we can see Spinall, Oxlade and Ycee delivering their set accompanied by an array of beautiful and powerful women around them.

Yemi Alade – “Rain” (ft. Mzansi Youth Choir)

After the release of her fifth studio album ‘Empress’ last year, singer Yemi Alade has been treating the singles on her project to befitting video treatments. The latest video to get such treatment is “Rain” which features the amazing Mzansi Youth Choir. In the recently released vibrant video directed by Ovie Etseyatse, we see the singer in a vibrant rainforest where she sings her verses while backed up by the South African-based choir and an incredible dance team. Championing strength, unity and togetherness, the video reminds us that we are united in our differences.

Suté Iwar – “U” (ft. SGaWD)

Over the weekend, Abuja-based rapper, Suté Iwar released his fifth studio album ‘199X’, a 17-track course of genre-mashing singles where he deftly unfolds the complexities of love, youth and loss. On the SGaWD-assisted “U”, the singer examines his infatuation with a muse. “You told me don’t stop it, just cause you love it/You’re my favourite subject, that’s cause I love you” he sings over the song’s infectious hook as he ruminates on his relationship with this woman. The best part yet is SGaWD’s incredible vocals which she lays down on the second verse, confidently showing listeners that while she’s got the rap thing on lock, she’s also got the sweet-sounding R&B hands.

Niniola – “RYDE”

Earlier this year, the Queen of AfroHouse released her R&B offering, a succinct romantic 5-track offering titled ‘6th Heaven’ which showed off a different, softer side to the singer. She’s just released the official video for the standout track “Ryde”, a romantic number that finds her reassuring her lover of her undying commitment. Singing “We’ll be riding it out for life”, she promises to stay ten toes and become a ride or die to this person. In the accompanying video, we see clips of the singer in a car workshop performing her verse while backed up by male and female dancers. It turns out her boo is in the mix as the video closes with Niniola walking off into the dusk with her love.

PRVNA –  “Believe” ft. KDotMelody

Following the release of her bouncy single “Get Down” and the Devstar-assisted “Let Myself Go” earlier this year, British-Mauritian singer PRVNA is back with a new single titled “Believe”, a romantic uptempo number featuring KdotMelody. Over the song’s groovy production she sings “On the first day, you really had to chat real gimmicks/Now I must say, this could be it in the best way”, full of belief that the person on the other end of her drink is her soulmate. What’s more charming than hearing your lover say “When you’re in my arms, all bad vibes decease”.

Joya Mooi – “Remember”

Following the release of her EP ‘Blossom Carefully’ last year, Dutch-South African singer Joya Mooi is back with a new single titled “Remember”. The slow-tempo track finds the singer reflecting on the past. The accompanying video supports the track’s comforting and pensive feel which follows Joya in a peaceful coastal setting within Rotterdam’s Maasvlakte before her body is duplicated as she explores its geometric installation.

DEELA – “CHAINS”

Following her entrance into the rap scene last year, London-based Nigerian rapper DEELA is back with a new single titled “CHAINS”. The incendiary new track finds the rapper getting down to business and talking her shit over a menacing beat produced by WizzerOnDaBeat. “It’s a shame, niggas lost me/these niggas insane, all these niggas need chains” she quips on the first verse, delivering bars with razor-sharp precision as she clearly states what she doesn’t want from these niggas.

Featured image credits/Instagram


ICYMI: Four takeaways from TurnTables’s inaugural quarterly report

NATIVE Exclusive: Cloud X is on a mission to diversify festival lineups in the UK

According to a recent report by the UK Music report, many positions in senior levels of the UK music industry remain egregiously white, male, and middle-class. Only 6% of music industry execs in the UK are Black and these numbers are even lower when you consider the lack of gender diversity rampant at the heart of the industry. This means that the music and entertainment industry by virtue of this low representation already fails the diverse community of artists, listeners, and music lovers that it caters to today.

This lack of diversity equally trickles down into other sectors of the music industry. This year, despite seeing a return in concerts and festivals due to the easing of lockdown rules, a survey carried out by The Guardian found that a majority of the musical festival line-ups in the UK still lack women. Since then, more than 100 festivals and conferences, led by U.K. advocacy group Keychange, have planned to establish a 50/50 gender split by 2022. However, that reality still seems uncertain when, this year, big-ticket festival line-ups such as Wireless and Parklife still lack diversity and representation.

Cloud X—a festival for the culture with values of community, creativity, and inclusion at its heart—is on a mission to diversify the festival lineup in the UK. Founded by friends and business partners, Ben and Dabieh, the summertime staple has become a popular hotspot in the UK for anyone looking to have an inclusive musical experience.

 

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Formed back in 2015, Cloud X Festival was created out of a need to cater to the diverse community of music artists and lovers in the UK. Originally an underground rave in a parking lot with an eclectic lineup of upcoming acts in the Hip-Hop/R&B scene at the time of its first event back in 2015, the Cloud X brand began building and growing into a massive event that took on different European cities from Paris to Berlin.

This year, after a year-long break from curating any festivals, the Cloud X team is back again and has partnered with Native Sound System with a pioneering 50/50 gender lineup that rivals many of the festivals taking place this year. Ahead of the August 8th festival, we spoke to co-founders, Ben and Dabieh about the importance of community, where it all began, and their plans for the future.

Our conversation which follows below has been lightly edited for clarity.

NATIVE: What was your first concert experience that put you on this path?

Ben: Growing up I had a babysitter who was an up-and-coming DJ and even after she stopped looking after me we stayed friends. When I was 15 she invited me to see her play out as part of an all-women of colour DJ collective at the opening of a club called XOYO, a now-famous club in London. I ended up having an absolutely wild night and after their set we went to an afterparty in Brixton in south London, near where I lived. It was in this huge illegal warehouse space and to me at the time It was the dopest thing ever. I immediately knew David and I needed to have our 16th birthday’s there. I went into school on Monday and told David and that week we met up with the owner, a guy called Pedro, and organised our party. When we posted it on Facebook & invited our friends, we were hoping that about 60 people would come. Long story short, like many of these parties that go viral on social media, it went wildly out of control. 1500 people turned up and my older brother who was on the door decided to up the entry fee from £3 to £20 a head. Big move from him!

Dabieh: We curated the lineup out of friends or people that we just loved from the area. The music we liked wasn’t getting platformed and you have to remember that at the time – Brixton in the late 2000s – the area was one that people didn’t really want to go to. In the crowd, there was like drag queens, people of all races, Black, white, Asian, African, everything. It just felt like the most London, most Metropolis mix you could possibly have. It was a spirit of that event, that first event, that I think really drove us on. We had orchestrated this cultural moment by accident. And yeah, after that event, a lot of the local venues heard what we’re doing and asking us to come to do shows not even caring that we were underage. And from there, we just kept moving. We still try and incorporate that spirit in everything that we do.

“We had orchestrated this cultural moment by accident.”

NATIVE: How did you go from those events to Cloud X?

Dabieh: In the simplest terms, we started off as a very underground, illegal rave. Over the years, we kept hosting different types of music that we liked and platforming different types of artists that we wanted to work with. And because we were building a reputation for bringing in amazing artists and audiences, a lot of venues started asking us to come and use their spaces. And that meant that we moved essentially from these really underground illegal spaces to something a bit more formal and official which still had the same spirit of the underground. We started by doing parties in different venues and different cities across the UK and then expanded out to Europe, doing parties in Paris and Berlin. By visiting all these different places and seeing how much enthusiasm there was for what we do, we realised that the kind of music that we loved simply wasn’t getting platformed in the UK. And that was fundamentally a lot of R&B, Hip-hop/Rap, Grime, Afrobeats.

We had the first-ever Cloud X Festival in 2015, which was really a celebration of Hip-hop and R&B in London. We booked an artist called RAY BLK, who went one on to win BBC Sound of the year, we had A2, Chance the Rapper pulled up – it was just an amazing day. The year after that, we linked up with Jamal Edwards – who owns the platform SBTV – as we used to share an office with him. We came up with a festival called the Cookout which we did with SBTV. We curated the lineup, which included artists like Dave, AJ Tracey, Lancey Foux, Bree Runway, Nadia Rose, Knucks and more. It was just the most incredibly curated event and a lot of those artists went on to do very well. A lot of them are now household names in the UK. In 2017 we repeated that festival, and in 2018, we took a break to keep the energy of what we were doing new. We then decided we were going to upscale it to a much bigger festival the following year. We had it all planned out until the pandemic. Anyway, this year’s Cloud X Festival is really the end result of that whole journey.

 

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NATIVE: What inspired the decision to host an R&B-focused festival in the UK?

Ben: We specifically didn’t want to do a festival that was huge but instead wanted to make something that – emerging out of the pandemic – really celebrated London, and by extension, Britain’s culture, which is such a melting pot of all these cultures and people. It’s meant to be a tastemaker festival. I think making a festival that is based around community and creativity and the DIY spirit of what we do has been super important. And it’s crucial to us that what we do is gender-balanced and inclusive, in part because that’s the only way to plan a festival that makes sense, and also because a lot of the established festivals haven’t been doing that.

NATIVE: How do you sustain your community as a brand and a festival?

Ben: Cloud X itself is multi-faceted. We throw parties. We manage artists. We release artists’ records, and we help them creatively too. Many of the artists on the festival lineup are actually artists we work with in different ways, which is all part of sustaining & building a community as well as a brand. But I think in a more macro sense, we’re curating a culture and a platform for culture, particularly because a lot of the communities that the artists & the Cloud X team come from have been deliberately marginalized. For me, creating infrastructures for people to exist within and platforms for people to tell their stories is super important, and festivals and live is one aspect of that.

Dabieh: This is why we believe that NATIVE Magazine and Native Sound System, by extension, is an important publication to partner with. You create that voice, you know, the millennial voice of West Africa. I’m from Ghana, but we needed the native magazine, as a continent.

NATIVE: How has the COVID-19 pandemic affected you both as event organisers?

Ben: When we were thinking about the festival this year, the one thing on our mind was how much was there an appetite for live music? We thought- do people still want festivals? Do they still want to be in a room full of people after a pandemic? I think overwhelmingly our responses were that actually, young people, and by and large, our demographic, do want to go to festivals. And so for us, the most important thing was that we should persevere and do so in a safe way. We’ll be paying very close attention to that and making sure that everyone feels safe but also everyone can celebrate because it’s been a difficult time.

Dabieh: So because the last year has basically been lived online, it forced us to think about how we treat the festival both on the day and after, how we can reach a larger audience internationally while still having this very physical real space. Also, just making sure that there’s a lot of interactive ways that people can essentially tap into the festival even after the show. And so, we’ll definitely be employing techniques that we haven’t really before, such as live streaming and Twitch. In that sense, that’s a good thing for us as the pandemic forced us to think more interestingly about how we utilise the event, about what an event even is.

 

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“I think it just goes back to that very first event when we were 16 watching drag queens, Rastafarians, and like black, white, Asian, all in one room.”

NATIVE: The first wave of the festival line-up just came out and it has got 50/50 gender inclusion. How do you champion community and inclusivity as a festival and as a brand?

Ben: For me, it’s a no-brainer. All cultural institutions should really be practising inclusivity. It’s not only the fair and right thing to do, it should naturally be the only option in an era where people are interested in stories that have previously been marginalised. The idea that there are not 15 out of 30 brilliant artists for a festival lineup who are female, is, to me, ridiculous. And to be clear. It’s not a thing of positive discrimination – the women who are on our lineup are not only there because they are women, but because they are brilliant artists in and of themselves. So there’s nothing tokenistic about how we’ve gone and chosen the lineup, but we have been very conscious to make sure that it’s inclusive.

Dabieh: This is also how Ben and I have built Cloud X internally, in a way that people don’t see. Our workforce is very balanced. It’s, in fact, more women but it’s not really about the numbers, it’s about making sure that we have a team that’s entirely representative. It means that you actually make decisions collectively that end up representing the diversity of the world we live in. Even Ben and I as co-founders, Ben’s white, I’m Black, I’m Christian and he’s of Jewish descent. So we don’t hide from those differences, we actually discuss them as a team. I think it just goes back to that very first event when we were watching drag queens, Rastafarians, and like black people, white people, Asian people, all in one room. That is what the world is and should feel like and maybe because we saw it so young, we were like this is the spirit that we always want to keep. So it really is at the core of what we do and it shouldn’t ever be tokenistic. You know, it should just be common sense.

Ben: Exactly. For us, it’s something that’s meant to be always inclusive and it’s run by an inclusive team. I think that a lot of UK festivals that have failed to do those things seem more of a representation of an old guard of the traditional music industry that needs some self-reflection on how it’s been built, for whom its been built, how the personnel are all stacked in a certain way. Particularly given that we all know a lot of people in power in the music industry, as in any other industry, will be primarily male and white and rich and straight.

NATIVE: Tell us about the partnership with Native Sound System?

Dabieh: As we said earlier, Native is one of those platforms that is basically providing a space for marginalised voices, and also just actually platforming in a really interesting way a lot of the amazing music and talent coming out of Africa. We’ve been working closely with Native Sound System DJs Addy and Sholz and so as part of the event, NSS have their own stage with an exclusive lineup that will be announced towards the beginning of July with artists they feel represent a lot of the great music coming out of West Africa that should also be found in London.

NATIVE: Would you ever have a Cloud X festival outside of London?

Dabieh: We’re actually planning to build an office in Ghana and that’s a big thing in our medium-term strategy. We’ve been looking at finding some good spaces in Accra and taking the festival over to West Africa at some point.

Featured image credits/VickyGrout


Tami is the Community Editor.


ICYMI: Cloud X announces 2021 festival lineup; to be co-curated by Native Sound System

ECOWAS Court restrains Nigerian government from arresting Twitter users

If the current administration of the Nigerian government was in a passive-aggressive relationship with Twitter over the last few months, its position in the last few weeks makes its stance on the platform, and social media in general, clear. Following the deletion of President’s Buhari’s tweet, which invoked genocidal civil war and was widely reported by Nigerians, the government suspended Twitter’s operations in the country over “activities capable of undermining Nigeria’s corporate existence.”

Within hours of the statement, ironically released via Twitter, local internet service providers and mobile networks disabled access to the social networking app. The ban drew widespread criticisms from Nigerians and the international community, citing it as a move to restrict freedom of speech in a country running a democratic system. In a rare interview, President Buhari refused to address the suspension of Twitter’s operations, another indicator that his administration’s dedication to regulating and restricting social media might not be thawing anytime soon. Circumventing the indefinite ban, many Nigerians have taken to VPNs in order to access Twitter, but are doing so under threat of prosecution by the Attorney General of the Federation, Abubakar Malami—who himself was allegedly caught violating the ban.

Yesterday, the ECOWAS Court of Justice in Abuja restrained the President Buhari-led administration from arresting Nigerians using Twitter, pending the full hearing of the suit brought before it by the Socio-Economic Rights and Accountability Project (SERAP) and 176 concerned Nigerians. The court stopped the “government of President Muhammadu Buhari and its agent from unlawfully imposing sanctions or doing anything whatsoever to harass, intimidate, arrest or prosecute Twitter and/or any other social media service provider(s), media houses, radio and television stations, the plaintiffs and other Nigerians who are Twitter users, pending the hearing and determination of this suit.”

In its ruling, ahead of the substantive hearing which has been adjourned to July 6, the court stated that it viewed the interference with Twitter as interference with human rights, and admonished the Nigerian government to “take immediate steps to implement the order.” It remains to be seen if the Nigerian government will comply with the ECOWAS court’s order, as access to Twitter is still disabled solely via local network providers. The President Buhari-led administration hasn’t always shown the utmost respect for the rule of law, with its track record of detaining and re-arresting citizens contrary to court orders. Ironically, just last week, the Nigerian president called on the regional union of ECOWAS to pressure Mali to return back to civilian rule.

Established in 1991, the ECOWAS court has accepted the submission of complaints for human rights violations since 2005, and member states must take all measures necessary to ensure execution of the court’s decision. Hours before the ECOWAS court’s ruling, President Buhari appointed several ministers to negotiate over the Twitter ban. The envoy notably includes Lai Mohammed, Babatunde Fashola and Isa Pantami, all of whom are regular targets for the civil criticisms Twitter enables.

This is a developing story.

[Featured Image Credits: Web/Foreign Policy]


@dennisadepeter is a staff writer at the NATIVE.


ICYMI: FOUR TAKEAWAYS FROM PRESIDENT BUHARI’S INTERVIEW WITH ARISE TV

Gay is African

“Doesn’t the Sergeant know that there are men who from youth desire women, and others, who are attracted only to men? Why should he be punished now? After all, he knows not why God created him like this, that he can only love men!”

A quote in “Same-sex Life among a Few Negro Tribes of Angola”

I. Homosexuality in pre-colonial Africa

There is nothing African about homophobia. Despite what’s been constantly peddled to us by the likes of political conservatives and religious leaders, a glance at African history reveals that homosexuality is not “un-African”; rather, it is the laws that criminalize it that are. Like other societies in the world, whilst widespread African communities generally placed an importance on heterosexual marriages as the basis for family life, African societies were also characterised by a diversity of sexual expressions. Several African cultures believed that gender was not dependent on sexual anatomy. This is displayed with androgynous deities like Esu Elegba, the Yoruba goddess of the crossroads or Mawu Lisa, the Dahomey goddess.

The myth that homosexuality was absent or introduced by the “West” in pre-colonial African societies is one of the oldest and most enduring. For Europeans, black Africans, of all the ‘native’ peoples of the world, were classed as the most “primitive man”. Hence, as a primitive man, he was ruled by instinct, his sexual energies had to be devoted to his most “natural” purposes, sexual reproduction. Today, with the failure of many African governments, countries like Nigeria need a distraction that plays into the psychopolitics of the nation. Therefore, they use the virility of a true “African man” and his masculinity as a distraction, stating that it must be maintained, as gender equality and homosexuality are threats to heteropatriarchal African societies.

To understand African homosexuality, we must abandon Western beliefs and values of sexuality, love and marriage. Sexuality in pre-colonial Africa was complex: the organising of gender, sexuality and reproduction are not comparable to the rigid structures of western contemporary societies. Love, intimacy and companionship whilst welcomed, were not necessary or expected in African societies. In order to prevent depicting a forged unified mythical African homosexuality, multiple patterns of same-sex sexuality are discussed. It is pertinent to note before we begin, that in every region, female same-sex patterns were poorly documented and frequently misunderstood. These relationships were not often revealed to men, especially outsiders, hence it has seldom been mentioned by anthropologists working on the continent. However, Audre Lorde was surely correct in her stance when she stated that with so many African men working away from home, it was not unusual for African women to turn to each other.

Leading the colonization of Africa, the Portuguese became the first Europeans to discover that African sexuality and gender diverged vastly from their own. In the early 17th century, efforts to conquer the Ndongo Kingdom of the Mbundu were thwarted by King Nzinga. She had become King by succeeding her brother, which was not uncommon in the matrilineal society of the Mbundu. In the late 1640s, the Dutch military observed that Nzinga was not known as Queen, but King of her people. She ruled dressed as a man, surrounded by young men dressed as women who were her wives. This Nzinga behavior was not personal eccentricity but was based on the recognition that gender was situational and symbolic as well as personal and an innate characteristic of the individual.

Describing Zande Culture, Evans Pritchard stated, “Homosexuality is indigenous. Zande do not regard it as at all improper, indeed as very sensible for a man to sleep with boys when women are not available”. He went on further to state that this was regular practice at court, and some princes even preferred boys to women when both were available. These relationships were institutionalised, men that had sexual relations with another’s boy wife, would pay compensation. People asked for the hand of a boy, just as they asked for the hand of a maiden. The men would treat the parents of the boy acting as if he had married their daughter, addressing them as father-in-law and mother-in-law. However, when the boy grew up, he would then take his own boy wife in his turn, whilst the husband would take a new boy wife. It was not uncommon for a member of these tribes to have up to 3 boy wives in succession.

Although substantially converted to Islam by the late 15th century, the Hausas today still participate in a possession religion called the Bori cult, which many believe to have survived colonialism. Gaudio believes that there has been little if any non-African influences on Hausa same-sex patterns. In 1994 when a local Muslim newspaper characterized homosexual marriages as a western practice alien to the Hausa culture, many refuted this stating that it was indigenous to them, even though marginal. Hausa “gay” men refer to their homosexual desires as real and intrinsic, but also regarding their reproductive obligations as even more real and more important than their homosexual affairs, which are often referred to as wasa – play. Arranged, or mandatory marriage does not require heterosexual desire, neither is this desire referred to as natural or even necessary. Pre-colonial kinship obligations and family interventions ensured marriage happened. These societies did not need to suppress homosexuality, as long as it did not threaten the directive to marry and reproduce.

There were also often many African explanations for homosexuality. Among the Fanti of Ghana, where gender mixing roles for males and females were common and observed, it was explained that those with heavy souls, whether male or female, will desire women, whilst those with light souls will desire men. In the Dagara of southern Burkina Faso, it was explained that gender had little to do with anatomy. The earth is described as a delicate machine with vibrational points which people must be guardians of in order for tribes to keep their continuity with the gods. Individuals linked with this world and other worlds, experience higher vibrational consciousness, far different from a normal person, they explained is what makes a person gay. It is important to note that the Dagara were a tribe described to know astrology like no other tribe encountered and that the great astrologers of Dagara were often gay.

All over the world, people view homosexuality as a vice of other people. The recurrent British claim that Norman conquerors introduced homosexuality to the British Isles. The French view homosexuality as Italian, Bulgarian or North African, Bulgarians as coming from the Albanians, and so the story goes. African societies did not lack homosexual patterns, there is more than enough substantial evidence showing that same-sex patterns were traditional and indigenous. African same-sex pattern was not only widespread throughout the continent but was diverse. In fact, it is stated to be more diverse than those found in other parts of the world.

II. The Importation of Homophobia

The situation in Europe however, was largely different. In 1533 King Henry VIII signed the Buggery Act, which criminalised sex between two men, into British law. The accepting attitudes in Africa quickly changed as penal codes were implemented against homosexual practices which were seen as felonious crimes by the British. These penal codes were based on Christian doctrines which interpreted homosexuality as ‘savagery’ and ‘sodomy’. The British sought to instill in Africans, the belief that homosexuality was a primitive practice that needed to be wiped out if we were to conform to European civilisation. Thus, the views of Europeans towards homosexual practices in Africa were rooted in White Supremacist thinking that placed African practices as primitive. The quest to eliminate the acceptance of homosexuality in Africa by the colonisers also illustrated the ‘desire to remove it from the perversions which occurred in European societies’, as Boris Bertold puts it. For example, Captain Sir Richard Burton, who was a European traveler described some parts of Africa, Asia and the Americas as a ‘sodatic zone’; describing places where European homosexuals could freely express their relationships as they could not in their home countries.

Between 1897 and 1902, the Penal Code, which had been previously enacted in India by the British, was applied in African colonies, criminalising homosexuality. It stated-:

“Whoever voluntarily has carnal intercourse against the order of nature with any man, woman or animal shall be punished with imprisonment for life, or with imprisonment for a term which may extend to 10 years and shall be liable to a fine.”

This code created a legal basis for homophobia and is responsible for the discrimination that homosexuals face in ex-colonies today. The effect of British colonial rule over the Hijra people in India also reveals the impact of the importation of homophobia into British colonies. The Hijra people are non-binary, trans and intersex and were given legal recognition as a third gender for over 4000 years as shown by ancient records. After the implementation of the Penal Code criminalising homosexuality, the protection that this community enjoyed was removed whilst the homosexual community was also being persecuted. Although these laws were repealed after India gained its independence, this community still faces severe discrimination especially in access to healthcare.

Over a century after stripping away African culture and forcing us to conform to Western norms like homophobia, the tables have turned and the U.K now uses the very homophobia they instilled in our communities as a means of further repression. For instance, David Cameron, ex-Prime Minister of the U.K threatened to cease financial aid to Uganda as they continue to violate human rights by persecuting homosexuals.

Instances like these should be a pointer to African leaders to think for themselves rather than attempting to fit into the archaic mold of morality which was imposed on us. It becomes clearer as time goes by that morality is a social construct. Whilst the threat of withdrawing aid in the instance above appears to be intended to promote more progressive attitudes in Africa, this approach is, in the words of the Ugandan Presidential Adviser Yoweri Museveni, an ex-colonial mentality of saying ‘you do this, or I withdraw my aid’. Therefore, it is possible that the resistance against the decriminalisation of homosexuality is partly explained by the fear of neo-colonialism which illustrates that the scars of colonialism still lie deep within us. However, rather than continue in this pointless direction of opposing progressive thinking because of who it may come from, Africans need to reclaim the progressive aspects of their culture that were stripped away and evolve, as this is the route to true independence.

III. Homosexuality in Nigeria Today

Nigeria has continued to maintain colonial attitudes towards the LGBT community. Homophobia in the country is now supported by the Same-Sex Marriage (Prohibition) Bill (SSMPA), which was passed in 2014. This heavily polices the LGBT community and imposes harsh punishments with sentences ranging from 10 to 14 years in prison.

This law sent the message to the local and international community that the Nigerian government had no intention of giving into the pressure of protecting the rights of sexual minorities. More importantly, it has further exacerbated violence against the LGBT community and has empowered the police to arrest and detain people based on their perceived sexual orientation. There are repeated reports of arrests of the LGBT community, raids of events and safe places, and even a police unit declaring it was ‘on the hunt’ for homosexuals. The homophobia displayed not only by the police, but encouraged by civilians as well, is a major reason why the intersectionality of sexual orientation and police brutality was so crucial during the #EndSars movement. Undeniably, the most disheartening aspect of the SSMPA, apart from the law itself, is the fact that it was viewed so positively by Nigerians. This again highlights the hostile environment in which the LGBT community must exist and shows the extent to which the passing of the SSMPA made an already bad situation worse.

As the SSMPA has effectively legitimised violence and erasure of the LGBT community, it is important to highlight the efforts of the community to be seen and heard.

#THEENDSARS PROTEST

The #ENDSARS protests, which first began in Nigeria, in 2016, against the SARS unit which is known for its brutality against the very citizens they were created to protect. The protests were reignited again in October 2020, provided many queer Nigerians to voice their violent experiences with the police in Nigeria. Queer Nigerians were amongst the first to join the protests. Whilst they were met with hostility by other protestors, who felt it was neither the time nor place for them to air their views, they stood strong and demanded to be heard. If anything, it amplified their voices and showed the world what a homophobic country Nigeria is. The video of LGBT activist, Matthew Blaise, an openly gay person in Lagos, screaming ‘Queer lives matter’ on the streets of Lagos garnered over 3 million views on Twitter. It was bold moves like this that made the #ENDSARS movement a notable movement in Nigerian queer history.

Living Loud and Proud
Despite the criminalisation of the queer community, there are still people who refused to be silenced and live a life that is not theirs. They resist the law by existing. Considering the ignorance and hate that thrives in Nigeria, to say that living in one’s truth in such an environment is brave, would be an understatement. People like Matthew Blaise, Amara the Lesbian, Bobrisky, James Brown and more, have shown that they will not be silenced or policed by unjust laws. They have shown that despite belonging to a marginalised group, there is still incredible power in resistance.

However, it is worth recognising that not everyone who belongs to the queer community is privileged enough to do this. Some people face more immediate danger and risk. Therefore, it is important that we all stand in solidarity to promote queer rights and push against the homophobic laws in this country. Of course, we still have a very long way to go, considering that a lot of the homophobia we see is rooted in religious beliefs. Yet, hopefully, one day homophobic Nigerians will show even an ounce of the queer community’s own bravery, and begin to question their intolerance and hate and grow beyond that. We hope that many of the young LGBTQ+ Africans reading this know that they are seen, and are a part of a beautiful African history.

Featured image credits/NATIVE

Four Takeaways from TurnTable’s inaugural quarterly report

As far as the music business is concerned, numbers make the world go round. Even in the Nigerian music space, where figures can be a shadowy metric, artists and labels are keenly aware of how sales signify relevance. It’s why M.I bragged about selling 30,000 copies of his debut album in 30 minutes, and why P-Square used to quote otherworldly amounts as their pay-outs under the famed Alaba market distribution model. These days, though, numbers are a little more transparent than hearsay, but there’s still some much-needed context, which is where TurnTable has been putting in active efforts in the past two years.

In the post-digital era of music, Nigeria is still finding its feet in a vastly untapped market that is fulfilling its potential however it can. Globally, streaming is king, but the phenomenon is still taking time to penetrate the market in these parts. Through its weekly charts, led by the Top 50, TurnTable has reflected a significant portion of Nigeria’s streaming audience through its current tracking of freemium platform numbers. Beyond that, it’s also continued to hold up a mirror to more traditional, and inarguably far-reaching, mediums of music consumption, tracking impressions from radio and TV.

In considering these legal means of accessing music, TurnTable is offering us the reality of Nigerian music’s listening infrastructures, albeit slightly fragmented due to lack of ready access to paid streaming platforms—which should be fixed sometime soon. At the top of this week, TurnTable released its inaugural quarterly report, summarising key facts and figures on the most popular metrics from the first quarter of 2021. If you’ve been following the TurnTable Top 50—which the NATIVE has been summarising every week—these details are anything but alien. If you haven’t, they should be revealing even though they won’t be totally surprising. Here are four talking points from the report, which you can view in full here.

Omah Lay’s dominance continued

2020 was the year of Omah Lay, but it hasn’t stopped there. The Port Harcourt-raised singer, songwriter and producer emerged as the singular, most captivating talent during a quarantine-wracked year. His debut EP, Get LayD, came out before TurnTable started sharing metrics but there’s no doubt of the impact it had. By the November release of his sophomore EP, What Have We Done, Omah Lay’s readiness for superstardom was sealed, evident in the numbers and feats he posted during the first quarter of 2021.

He set the record for most weeks (11!) at number one on the Top 50 with “Godly,” racking up the most streams across freemium platforms for any song in that period. His song-defining appearance on Olamide’s “Infinity” also played a big role in its feat as the third most streamed song during this period. Extending his role as a stimulus pack, he also helped Ajebo Hustlers and Ghanaian singer Gyakie earn hugely popular songs, the latter’s “Forever (Remix)” landing at the apex of the Top 50 for four non-consecutive weeks. Omah Lay is clearly just getting started.

YBNL’s ever-present EMPIRE

Nine years ago, Olamide released his sophomore album, YBNL (Yahoo Boy No Laptop), his first of many albums on the record label of the same title. In the time since, YBNL has emerged as a mainstay in the Nigerian mainstream, through Olamide’s prolific spree of hit singles and albums, and a constant cast of emergent new stars from Adekunle Gold to Lil Kesh to Fireboy DML. Early last year, YBNL announced a joint venture deal with the U.S-based indie powerhouse label EMPIRE, a move that’s already yielded dividends for both parties.

Under this arrangement, Olamide released his tenth studio LP, Carpe Diem, an album whose hype swelled in the aftermath of the EndSARS protests. With several fan-favourites, the project spawned megahits in “Infinity” and the Bad Boy Timz-assisted “Loading,” the former being the 2nd most popular song in the first quarter of 2021 by joint metrics, and the latter coming in third on the TV impressions metric thanks to its stunning, VR-indebted music video. Fireboy’s sophomore LP APOLLO came out around a year ago, but his feature appearance on Peruzzi’s “Southy Love” and Cheque’s “History,” both well-performing tracks on the Top 50, helped YBNL rank as the number two on the top labels chart for Q1, all stats considered.

With Olamide’s new album, UY Scuti—and its lead single “Rock” currently at number one on the Top 50—still gaining traction, this won’t be the last time YBNL will feature heavily in TurnTable’s quarterly reports.

Davido can’t stop, won’t stop

Since Davido brashly asked us to get out the way and watch him work on his sophomore single, he’s remained the quintessential Afropop superstar. While it took seven years to follow up his debut album, the singer returned with his third studio album, A Better Time, about 365 days later. With a laser focus on delivering hit songs, ABT is a stellar presentation of Davido’s abilities to bounce around diverse musical styles and synthesise widely loveable hits. The album has fulfilled intentions so far, going by the number of feats it scored on TurnTable’s Q1 2021 report.

Propelled by ABT and his feature on Teni’s chart-topping “FOR YOU,” Davido ranked second in the most equivalent streams in that period. He also led the pack in both radio and TV impressions, with the star-studded video for “Jowo” racking up 118 million TV impressions to lead that category. These accolades also extend to collective achievements, where DMW leads the pack as the top label in Q1, all stats considered. During that time, his collaborations with star mentees Mayorkun and Peruzzi, “The Best” and “Somebody Baby,” respectively, regularly featured in the top fifth of the Top 50 charts. Davido is a one-man chartbuster, but he also has a formidable crew with him.

Street Hop is alive and doing way beyond fine

Early last year, following the marquee runs of Naira Marley and, to a slightly lesser extent, Zlatan, there were several doomsday predictions on the inevitable demise of the latest wave of street-bred music. It’s typical, though, considering Nigerian mainstream music’s penchant for ripping through sonic and dance styles from the inner hoods with reckless abandon. Eighteen months later and it’s safe to call bull to these predictions, with this prolonged prominence making it clear that the streets have the sauce and are in no rush to relinquish it.

Of the ten most-streamed songs in Q1, seven are headlined by artists who make street-bred music. Olamide has two entries with “Infinity” and “Triumphant,” the latter features Bella Shmurda who also has “Cash App” and the Masterkraft-headlined “Hallelu” as entries. Naira Marley’s late December singles, “Koleyewon” and “Chi Chi,” are at numbers 2 and 6, respectively. Rexxie’s “KPK,” featuring Marlian Music signee Mohbad, completes the takeover at the fifth spot. During the same time, Bella Shmurda’s slapper “Rush” was the most popular song amongst Triller users in Nigeria, making him the most popular artist on the short form video-making and sharing app.

Like Reminisce and Olamide proclaimed all those years ago, “streets ti takeover,” and there isn’t much Twitter fingers and/or armchair pundits can do about it.


@dennisadepeter is a staff writer at the NATIVE.


ICYMI: EVERYTHING YOU NEED TO KNOW ABOUT THE RECORDING CERTIFICATION OF NIGERIA

Four takeaways from Angelique Kidjo’s ‘Mother Nature’

Angelique Kidjo is African music royalty and a global music icon. About three decades ago, the Beninese singer, songwriter and producer made her major-label debut with Logozo’, a classic album that’s fundamental to the contemporary bridge between music made by Africans and the rest of the world. Commandeered by her equal parts agile and siren-like voice, the searing merger of traditional Folk rhythms with Disco’s shininess prioritised her African identity, while putting it in conversation with a world that was on a slow and steady track to globalisation.

Long before Afropop to the World became a rallying cry, Angelique Kidjo had been exporting music heavily influenced by both her Beninese roots and pan-Africanist curiosity. Constantly innovating and consistently captivating, with an unyielding dedication to presenting the continent in its regality and infinite potential, her sprawling discography is a treasure trove of invigorating numbers. For her excellence, Ms. Kidjo has won four Grammys for Best World Music Album, the most by an artist in that category.

As accomplished as she is, there are no signs that Ms. Kidjo will be slowing down anytime soon. Earlier this month, the revered artist put out her thirteenth studio album, Mother Nature’. It includes previously released singles, “Dignity” and “Africa, One of a Kind,” featuring Yemi Alade and Mr Eazi, respectively. The album also houses eleven new songs, with guest appearances from Burna Boy, Sampa the Great, EARTHGANG’s Olú, and more. Here are a few takeaways from the album on the first few listens.

Less reimagining, more originals

Angelique Kidjo’s last two albums were cover projects—with a twist. In 2018, she reimagined Remain in Light, the classic album by British Rock band Talking Heads. Released in 1980 and produced by Brian Eno, a self-proclaimed Fela admirer, the album was partly inspired by Afrobeat and African rhythms, an influence Ms. Kidjo excavates and puts on full display on her cover album of the same title. The next year, she followed with the Grammy-winning Celia, a compilation of cover songs by legendary salsa singer Celia Cruz, also heightening the African influences that were a part of the Cuban trailblazer’s music.

On Mother Nature’, however, Ms. Kidjo is almost entirely back to curating “new” music. The only pseudo-cover track on the album is “Africa, One of a Kind,” the pre-released single which heavily samples “Africa” by Salif Keita, and features Mr Eazi and the Malian legend himself. At that, Kel P’s production is masterful enough to stand out, even though the song doesn’t entirely escape the shadow of its source material. Generally speaking, the musical choices on the album are constantly stellar, piecing together an eclectic fabric with threads from Afropop, Folk, EDM, Hip-Hop, Afrobeat, and more. With about a dozen contributors behind the boards—a transatlantic cast that includes James Poyser, Rexxie, Kel P, Blue Lab Beats and more—Mother Nature’ benefits from Angelique Kidjo’s preference for collaboration.

A voice for the ages remains commanding as ever

There’s no mistaking the distinct timbre of Angelique Kidjo’s voice. With a long line of highly ubiquitous songs, including “Wombo Lombo,” “We We” and “Agolo,” the Beninese singer has one of the most recognisable voices in African music till date. It’s one of those voices that can equally squeal and bellow, and in the same breath send chills down your spine and shake the very foundation of a room. Her voice is still in premium shape on her latest offering, serving as a commanding force with a singular edge in both visceral appeal and clarity.

On the bracing title track, she sings over Kel P’s thrumming bassline with an encouraging emphasis that keeps the song’s messaging from being overbearing. For the most part, she leans into the refined power of her singing, and she’s able to perfectly project whatever emotion is required. On “Omon Oba,” arguably the best song on the album, she conveys pure, unadulterated joy in being of African heritage, which she believes is inherently royal. The Burna Boy-assisted “Do Yourself” is primarily led by the Nigerian singer, but it’s Ms. Kidjo’s blaring backup vocals that pushes the song into unforgettable territory—an example of how magnetic she is on an album with multiple visiting voices.

In conversation with a younger generation of Africans

Guest features were never a predominant part of Angelique Kidjo’s albums. While she’s always been highly collaborative on the musical side, Ms. Kidjo’s voice is almost always the exclusive vocal component, except in the rare cases that include Alicia Keys, John Legend, Diane Reeves, and a handful of others. She breaks the mold on Mother Nature’, which features a whopping 11 vocal guests, comprising African artists and a few from the diaspora. Throughout the album, she merges quite strongly with her guests, all—except Salif Keita—of whom are from a younger generation.

In the album’s Apple Music liner notes, she’s quoted as saying: “You don’t invite somebody to have dinner with you to tell them, ‘You can’t do this. You can’t eat that now.’ You offer the food and they do what they want with it.” That ethos greatly benefits the collaborative efforts on Mother Nature’, taking account of the featured artists’ strengths without dampening Ms. Kidjo’s essence. Inspired by last October’s End SARS protests, defiant lead single “Dignity” is a Yemi Alade duet that finds both singers snapping at societal injustices and proffering a solution with the popular adage, “Respect is reciprocal.” On “Omon Oba,” she’s joined by Beninese singers Zeynab and Lionel Loueke, who are in harmony with her elation.

The collaborations are as much about complementing, as they are about contrasting. Zimbabwean-American singer Shugundzo appear on two tracks, the acoustic intro song “Choose Love” and streaking EDM cut “Meant for Me,” her wispy voice adding subtle yet profound embellishments to Ms. Kidjo’s resounding singing. On the romance-themed “Take it or Leave it,” Olú, one-half of Dreamville’s Earthgang, adds an enthusiastic rap verse. Zambian-born Sampa the Great joins the proselytising of “Free & Equal,” putting in a typically stellar shift that exemplifies just how much of a generational conversation Mother Nature is.

Continued optimism for a pan-African Utopia

Even with her global acclaim, Angelique Kidjo’s commitment to Africa is unquestionable. In 1983, she was forced into political exile due to her stance against a brutal, Marxist-Leninist regime, a true marker of how long she’s been committed to social justice. Nearly four decades later, and there hasn’t been any drastic positive change. Instead of being embittered or coming across as jaded by the lack of change, Mother Nature indicates a renewed hope in Africa from Ms. Kidjo. Throughout the album, she sings like the only acceptable outcome is a continent that will be enabling to all of its inhabitants, rather than the select few that continue to gain at the expense of the few.

On the penultimate song, “One Africa (Independence Cha-Cha),” she invokes the memories of Thomas Sankara, Kwame Nkrumah, Patrice Lumumba and Nelson Mandela, all pan-African icons for their dedication to making their countries—and the entire continent—better places, until their deaths. As much as it’s a cry for help, the song is also a prayer for the emergence of similar-minded leaders for the current generation of youth and those coming after them. Mother Nature’ is wilful in its belief, which makes the preachy passages come across as invigorating, and the admonishments on songs like “Choose Love” and “Mother Nature” feel like the warm advice of a caring aunt.

Listen to Mother Nature here.


@dennisadepeter is a staff writer at the NATIVE.


NATIVE EXCLUSIVE: DJ POIZON IVY ON HER TIME AS MUSIC COORDINATOR FOR THE 2021 BASKETBALL AFRICA LEAGUE

Best New Music: Olamide’s “Need For Speed” is an undeniable testament of growth

Over the weekend, Olamide released his ninth studio album and his eleventh project in over a decade of his chart-topping career. ‘UY Scuti’, the swift follow-up to last year’s genre-mashing ‘Carpe Diem’ served as another well-defined piece in his artistic mosaic. Over 10-tracks, the rapper switches his gruff rap style and radio-ready hits for a softer, more melodic flow, this time delivering pop staples that will linger on minds long after hearing them.

There’s no denying that Olamide’s legacy ranks amongst the most powerful in this current climate and ‘UY Scuti’ is an effortless show of this veteran finesse. The album takes its name from the largest-known star in our universe — a statement by Olamide on where he sees himself currently and a marker of where he’s still yet to go. With help from a talented spate of collaborators and producers, together, they deliver an incredible taster of songs that accurately capture his growth over his decade-long career in the game.

Speaking to Apple Music at the time of the album’s release, the singer shared, “I’m a citizen of the world now, so my choice of sound is a combination of all the beautiful music I’ve heard. This is a full-time pop album, and it’s way above everything I’ve ever done,” and that’s certainly what we are hearing in the music now. A celebratory hitmaker moving the needle on his creative output yet again and widening the scope of his ability, despite his veteran status.

 

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Olamide is certainly eons away from the Bariga boy he once was, surviving day to day and plotting his way out of the ghetto. Today, he’s one of Afropop most revered hitmakers, with a dynamic record label that has kickstarted and boosted the careers of artists such as Lil Kesh, Adekunle Gold, Davolee, Lyta, Fireboy DML and more.

On ‘UY Scuti’, Olamide sounds at his most relaxed. The street poet delivers a mix of pop-leaning R&B laced with a range of other genres from Afropop to Reggae, and more. While he expertly affords his collaborators such as Fave and Layydoe the space to take centre stage on “Pon Pon” and “Rough Up” respectively, it’s the album’s opener “Need For Speed” that’s an instant standout and sets the pace for the entire album.

Set in Lagos, Olamide paints a vivid picture of every ghetto kid with a dream to make it in life. Over warm keys and an array of ambient melodies, he sings “Hustle gat me high steady grinding for the doe/Destination far time is flying no be small/Trying to chase my dreams Lagos traffic make it slow,” visualising the mind of the average Nigerian with a dream. Olamide tells listeners that he was once on the bitter end of the stick, dreaming every day of the fast life like those in the cars he saw around Lagos, bidding his time till he became a star.

However, as he’s grown older, become wiser and made all the doe he possibly could, he realises the hypocrisy of life and witnesses a full-circle moment: he’s become the rich, detached individual speeding in the fast car. “I saw myself speeding and I did the same thing for Lagos Island one day/People worship money but we pray to God no be so,” he quips on the next verse, deeply regretful of his actions but armed with an understanding of the ever-changing dynamics of life. It’s almost bittersweet and a reminder that we can also be villains in someone else’s story. Olamide turns inwards, assuring listeners that they don’t have to rush to their dreams while reminding them of the world’s failures and potentials. He holds a mirror to his current reality and ours, reminding us to be empathetic no matter the side of the puddle we land on.

“Need For Speed” definitely encapsulates the premise for the remainder of the album. The need to slow down, let go of the excess and focus on playing the long game to victory. And if there’s anyone who knows a thing or two about bidding one’s time, betting on yourself, providing for people around you and playing the long game, it’s Olamide—an artist who’s upped the ante at every step of his career and carved out a space for himself and others after him.

Stream ‘UY Scuti’ below.

Featured image/Emmyshotz


ICYMI: Lojay’s commitment to artistic growth is paying off

The Best Projects of 2021, So Far

With the COVID-19 vaccine in circulation, “fully-vaccinated” captions popping up across regions, the midway mark of this year is one the world has been keenly anticipating since the coronavirus forced us into a global lockdown. Summer is here and this year it’s the closest thing to normal we’ve felt in a while; travel plans are being renewed, club nights have been reloaded and the music that accompanies these ventures is as good as ever.

Last year, we were treated to albums from Africa’s most prolific stars, from Burna Boy and Davido to Kazba de Small, Nasty C – even Wizkid finally dropped the long-teased ‘Made in Lagos‘. Though the second half of last year would seem a hard act to follow, the first half of this year has been an exciting one too, by way of releases. Kazba De Small returned alongside DJ Maphorisa and Tresor; Mavin debuted another self-proclaimed Ayra Starr; Tony Allen, Femi Kuti and Made Kuti made a showing for Afrobeat in the contemporary sphere; and Sarz teamed up with Lojay to do what he does best: empowering artists through his outstanding production prowess.

Nearing 2021’s halfway mark now is as good a time as any to reflect on the music we’ve been blessed with so far this year, and commemorate the works of art that have stood out as top of the class, despite the rife competition these days. With a strong showing for African Hip-Hop, including After Dark by Skillz8Figure – who appeared in our top 20 best albums of the previous year –Blxckie’s B4NOW and more, here are The NATIVE‘s top ten projects released in 2021, so far.

10. After Dark – Skillz 8Figure

After featuring on our end-of-year lists the previous calendar year for his charming debut ‘Gangsta Luv’, Skillz 8Figure returns this year with its glittering follow-up ‘After Dark’, a project that further cements his capabilities as a pop star. Over the 8-track project, the Ghana-via-Sierra Leonean singer curates catchy melodies that play into Afropop conventions and linger on the lips for hours after. While he’s able to effortlessly pair his silky vocals with the groovy familiar productions on solo tracks such as “Sempe” and “Julie”, Skillz 8Figure never loses any momentum on the project’s features, bringing each player from Psycho YP to Oxlade and Twitch 4EVA seamlessly into his romantic and lustful world. As he continues to build his discography and improve his craft, it’s clear that Skillz 8Figure has the right ingredients for wider success and is well on the way to the next stage in the evolution of his artistry.

9. Ayra Starr – Ayra Starr

At the start of the year, Mavin unveiled their latest jewel—Ayra Starr, the 18-year-old with a voice of gold. Her introduction to the scene came hot and heavy with the release of her confident self-titled EP, a 5-tracker that finds her singing empathically about life, love, self-discovery, and sexuality all from a Gen Z perspective. Standout tracks “Away” and “Ditr” are filled with fierce reflections of her experience as a young African woman, a sentiment that feels like the driving force of her current creative output. Her videos were vibrant and colourful, her looks cool and modern and her lyrics poignant and relatable, she was the complete pop girl package. While comparisons were once rife between the singer and other young female acts such as Tems, Arya Starr has managed to stay clear of the haters and keep the focus on what’s really important—the music. The newcomer continues to carve out her own distinct lane in the game by showcasing her powerful, soulful vocals and her diverse musical influences and connecting with a new generation of listeners through apps such as TikTok. Mavin has got another one in the bag.

8. Yaadman Kingsize – Yung L

Yaadman Kingsize is the best project of Yung L’s career, so far. Before its release in the early days of the year, the Jos-raised singer conferred the same honour on his sophomore LP, and it’s impossible to disagree. Lasting just under the half-hour mark, Yaadman Kingsize pulls and wastes no punches, a succinct and captivating depiction of Yung L’s multidimensional personality as a hedonistic gentleman, serial peace seeker, and socio-political observer. Representing the ever-tightening bond between Afropop and Caribbean Pop, the sonic palette on the album is tastefully curated, often minimally populated but always brightly textured. Yaadman Kingsize ranges from stomping and seductive Dancehall cuts to Afrobeat-inspired bops, coming together as a strong showcase of Yung L’s riveting lyricism and high-grade songwriting abilities.

7. There Is No End – Tony Allen

When Toni Allen passed at 79 in April 2020, the entire music world united to mourn the passing of one of the most gifted music minds of the 20th century. Together with Fela Anikulapo-Kuti, Allen pioneered the firebrand amalgam of jazz, funk, and soul music that became afrobeat. While Fela supplied the invective-laden lyricism and conceptual direction for Africa ‘70, Allen’s percussion and innate talent of rhythmicity provided the base for the grooving musicality that the band came to be known for. A month before his passing, the icon had released Rejoice, a long anticipated full-length with famous trumpeter and anti-apartheid activist, Hugh Masakela. On the afrobeat-jazz hybrid album, both musicians united the spirit of both genres as Allen provided polyrhythmic drum loops and Masakela responded on his flugelhorn with splaterrings of delicate yelps and choruses.

If Rejoice was a dedication to the genres that they helped define, There is no End is Allen’s manifesto to the future as he collaborates with a number of modern artists and spreads the breadth of afrobeat to accommodate their art. Allen’s post-Africa ‘70 years were characterized by free-spirited collaboration with a roll call of artists from across the globe, but even then, those collaborations often saw the musicians orbit their joint galaxies. On There is no End, the old master creates new conversations with artists like the Zambian-born-Australian hip-hop artist, Sampa The Great (“Stumbling Down”) and grime great Skepta in tandem with celebrated poet, Ben Okri (“Cosmosis”). There is an abiding sense of urgency in the calming grooves of “Deer In Headlights”, a collaboration with rapper Danny Brown and a grungy warmth in Nate Bone’s unhurried verses on “Hurt Your Soul”. At the time of his death, Allen had worked on more than 40 albums, perfecting fusions and breaking down boundaries in music with his knack for powerful compositions and with There is no End, the legend caters to the evolving taste of a new generation and shows that there will be no end to the potency of Afrobeat music.

6. Rumble in the Jungle – Kabza De Small, DJ Maphorisa & Tresor

The concept of time is fluid within the bounds of South African-born genre Amapiano. With tracks extending as long as nine minutes, its creators focus on ensuring that its wavy basslines and gorgeous piano chords disrupt time’s relativity, and as much of sub-Saharan Africa fell into the ennui and routine of COVID-19 lockdown last year, the genre surged to popularity, soundtracking long days and even longer night. The Scorpion King’s Once Upon A Time In Lockdown provided a sense of comfort and intimacy for many going through the lockdown without such comforts at precisely the time when it was most needed, while Kabza Da Small’s unsinkable I Am The King of Amapiano: Sweet and Dust was a lap of honour for the Amapiano popularizer at the precise moment the genre was primed for global popularity. Not one to rest on their laurels, the super-producer duo returned with another addition to their swelling oeuvre in April.

Twenty minutes short of two hours, they attempt to create an album that pays homage to the pan-African ethos while remaining Amapiano-centric in its layout and execution on Rumble In The Jungle. Congolese-born singer, Tresor, joins the Scorpion King for the full stretch of the set here, with his lithe voice serving as a sonic map of where the duo’s homages are geared towards. The fluid percussion arrangements and lived-in grooves of Amapiano’s house influence are sometimes swapped for a more staccato delivery on songs like “La Vie Est Belle” and “Mali Mali” that makes this an album more accessible to people across the continent, but on songs like “Dust In The Wind” and “Starry Nights” they offer effervescent reminders of their cool brilliance. In tandem with the producer duo for the entirety of the album, Tresor coaxes delightful pockets of melodies on songs like “Folasade” and “Neriya” while proving himself capable of owning the bright lights on “Love Like A Weapon”. As prolific as they are prodigious, Rumble In The Jungle saw Amapiano’s foremost pairing take ownership of the genre and provide a template for its cross-continental co-option.

5. No ZZZ2 – Zilla Oaks

With relation to its bustling, no frills prequel, NO ZZZ2 is a purposeful expansion of Zilla Oaks’ astonishing skill-set as a rap artist. In the near three years since his previous solo project, the Abuja-based rapper has done some growing, palpable in his spree of feature verses and loose single, and far more evident on his latest tape. NO ZZZ2 is an exciting distillation of Zilla at a new peak, a commanding set with diversity in its musical choices and overall approach. There’s a blaring, spine-tingling intro, a Trap meets Afropop banger, a bar-fest laden with quotable raps, and scene-stealing features that makes proceedings even more fascinating. Even with the emphasis on his versatility, Zilla proves himself to be a singular talent with a sky-high technical ceiling.

4. For(e)ward – Made Kuti

What do you do when you’re attached to a revered musical lineage? For Made Anikulapo-Kuti, the answer was simple: Throw down your own gauntlet. For(e)ward, Made’s debut album is a dazzling and distinct entry into the storied canon of Afrobeat, the genre pioneered by his grandfather and furthered by his father Femi and uncle Seun. Released as one side of Legacy+, the double-sided compilation with Femi’s Stop the Hate on the other side, For(e)ward situates Made as the ideal progressive auteur for Afrobeat. On an album where he plays every single instrument, Made leans into his intuition as an experimental musician, gathering the multiple threads of the genre and piecing it together into his own unique fabric. In there, he offers meditative mantras and deeply thoughtful commentary, sung in his affecting baritone and sometimes spoken with preternatural clarity.

3. Trouble in Paradise – Shekhinah

Trouble in Paradise‘ is Durban singer Shekhina’s long-overdue sophomore album. Four years apart, ‘Trouble in Paradise’ is an album reflective of Shekhinah’s journey through adulthood so far, soulful and sorrowful documentation of how she has handled the intensification of all life’s problems as responsibilities grow. Primarily addressing the battlefield that is growing up through relatable stories of love – both of the self, and of romantic partners – Shekhinah immerses listeners in her vocal diary, with mesmeric soulful vocals that float atop of mystic productions, as heard on the album’s first track, “Tides” and sustained throughout the record. Heavy on the water-based idioms, “Tides” is followed by a fluid album ripe with supple dexterity, and and an encyclopedic yield. R&B cuts such as “Fixate” and “Diamonds Do”, show a proficient understanding of the genre’s multiple iterations, whilst more experimental productions, found on the meditative “Wedding Song” or the loosely-structured “Fall Apart” flaunt Shekhinah’s venturous audacity with music-making.

Sonically, this album is a delight, lyrically it is a bittersweet treat that touches our most intimate musings, but brings this troublesome thought to the fore. Where ‘Trouble in Paradise‘ truly soars, however, is how Shekhinah wields and intersects these aspects to illustrate the complexity of adult emotions with divinatory accuracy. Throughout this series of love tragedies, Shekhinah’s vulnerable lyrics are titrated into energetic yet soft-toned songs that wholesomely depict the confusion and non-linear reality of heartbreak and issues of self-worth. At times the world is bleak and the mood is low, as we dwell, but even in our sad states, excitable moments creep in, whether its the good memories that feel as present as the show-stealing horns on “Miserable” or incidents of pride an achievement that have us feeling our the groove that leads “Insecure” despite us feeling just that. Concluding the project with a mirror monologue that scolds herself and affirms herself at the same time, Shekhinah bids farewell to the things that make her cry, the stories and experience that tie this project together. It is an intentional ending to her journal of the trouble she found in paradise, a purposeful farewell that reiterates the depth of Shekhinah’s craft throughout this project.

2. LV N ATTN – Lojay & Sarz

It may seem too early to have newcomer Lojay and skilled beatsmith, Sarz’s joint project ‘LV N ATTN’ on any mid-year list but just one listen will have you running it back to catch all the intricacies and melodies that the duo have to offer. Promotional single and project opener “Tonongo” is a slinky Afropop number that finds Lojay quipping about his love for women with a hazy baritone imploring her to whine to the beat of the song. In fact, melodies are front and centre of everything this project has to offer, veering through a cocktail of sounds from Amapiano on numbers like “Monalisa” to Dancehall, Afropop and more—all deliberately intended to amplify the candor of their passion. Their peak synergy and star power make the project an event, however, nothing usurps the guest appearance of Wizkid on the EP’s titular track. Not only is the Afropop singer’s influence felt heavily throughout the entire project through Lojay’s use of vocal trickery in his singing but his inclusion almost becomes a legitimising co-sign of Lojay’s undeniable star power. Rarely does an artist break into the mainstream with the help of two of Afropop’s most famed names while holding their own weight and putting on a self-determined showcase. Lojay is definitely an artist who has a lot more to say but till then, this potent re-introduction would have to suffice.

1. B4NOW – Blxckie

Opening with a capella takes, “Mama It’s Bad”, Blxckie wastes no time raising the bar for contemporary rap on the continent. Over a simple piano-led beat Blxckie introduces the melodic flow that will accompany his cocksure lyricism flaunted on this track as apparent throughout the tape. As is customary in the rap game, B4NOW embodies bravado; from his cool countenance and style to the fan attention he commands, from jealous opps to testimonies of how he came up from the trenches to trophies, on B4NOW, Blxckie brags about the enviable life Hip-Hop success has bestowed upon him.

When the music doesn’t slap, this trope becomes cringe and forced; listeners question “really?” when these arrogant bars aren’t supported by quality music. But these pitfalls aren’t anywhere near Blackie’s radar. This album is an evidence sheet of everything Blxckie boasts of, you don’t need to look any further to see that like David, this rising star has overcome the Goliath music industry that bullies most unorthodox talents into submission. When Blxckie brags about the fanfare surrounding him on tracks from “Hut” to Big Time Sh’lapppa”, there is no doubt of it. Two standout tracks on the project, where “Hut” is a melodic rap cut ripe with skilled similes, Big Time Sh’lapppa” opens up a sequence of high-pitched spoken delivery that emphasises Blxckie’s prowess in a number of Rap styles, particularly juxtaposed with the R&B take preceding it, “Hold”. Given an affectionate length of five minutes, “Hold” is the track to exemplify the diversity of B4NOW – by all means a Hip-Hop album through and through. Its song length contrasts records shorter than two minutes, its sonic make-up augments the album with sounds from R&B music where House was earlier represented on the number before it, “Sika”, as he passionately and vulnerably sings to a partner for love, “Hold” depicts the multiplicity of the artist with charming and relatable flair.

Tying this album together is Blxckie’s delectable sung flow. Though not apparent on every song, for example, “Gas”, or “Steppin” opt for more aggressive showings, opening with a melody-led take and closing in a similar fashion on “Tall”, Blxckie puts his best foot forward throughout this album, booting all competition out of the way. As the year goes on, these are going to be difficult shoes to fill – for every artist for Blxckie. As he says on “Uppity”, with the most real line of the year: “My hardest song is um.. Well I don’t know cos I haven’t made it yet.


Words by Adewojumi Aderemi, Dennis Ade-Peter, Tami Makinde and Wale Oloworekende


ICYMI: READ OUR RANKED LIST OF THE BEST ALBUMS OF 2020

TurnTable Top 50: Olamide’s “Rock” returns to No.1

Following the release of his album, ‘UY Scuti’, Olamide’s “Rock” has returned to number one after reaching the summit two weeks ago. “Rock” drew 36.12 million in radio airplay impressions, 10.75 million in TV reach, and 1.73 million equivalent streams. It is the third song to reach the summit of the chart in two different stints, having first hit No. 1 on the Top 50 on the chart dated May 31, 2021.

Ladipoe & Buju’s “Feeling” slides from number one to two after topping the chart for two consecutive weeks. The balmy summer anthem leads this week’s radio and streaming chart with 40.3 million in radio airplay and 1.91 million equivalent streams respectively. It drew 2.95 million in TV airplay impressions.

Burna Boy’s former No. 1 “Kilometre” is steady at number three while wunderkind, Rema, debuts at number four with his latest single, “Soundgasm”. The London-produced single received 1.05 million equivalent streams, 31.3 million in radio reach and 100,000 in TV reach. It also matches the number four peak of “Bounce” to become the artist’s joint highest-charting single on the chart.

Jonzing World’s Ruger’s “Bounce” jumps to No. 5 with 6.9 million in TV reach, 32 million in radio reach, and 345,000 equivalent streams. It is the artist’s first top-five entry on the chart. Wizkid’s summertime hit, “Essence,” featuring Tems, holds at number six while Blaqbonez’s “Bling” with Amaarae and Buju slides from number four to seven. The only non-Nigerian song in the top ten is Justin Bieber’s “Peaches” featuring Daniel Caesar and Giveon, returning to the top ten at number eight.

Rounding out this week’s top ten of the Top 50, Joeboy’s “Show Me” is steady at its number nine peak while Adekunle Gold’s “It Is What It Is” falls from number seven to ten.

You can view the full breakdown here.

[Featured image: Instagram/EmmanuelSoyombo]

“I represent the possibilities of rap music in Nigeria”: An Interview with Zilla Oaks

Zilla Oaks’ confidence in his skill-set as a rap artist is unshakeable. Falling in love with the art of penning and spitting bars about a decade ago, Zilla has been sharpening his abilities for quite some time. He’s deep into the proverbial 10,000 hours required for mastery, a fact he’s well-aware of and isn’t afraid to give himself props for. “People tend to underrate me,” the Abuja-based lyricist tells me over the phone on a Tuesday evening, “but I know what I can do so I just keep doing my best.”

In 2016, Zilla dropped his debut EP, ‘NE:GRO’, one of the first projects to properly capture the possibilities of Nigerian (rap) artists successfully adopting Trap, the Hip-Hop subgenre that had grown into dominance in the years prior. This was the time where SoundCloud was the safe haven for young artists making and releasing music that didn’t necessarily fit into mainstream Afropop conventions, a befitting time for the release of ‘NE:GRO’, an impressive Trap tape that still holds up till date and foreshadows the style’s increased spread. On the album, you can also hear Zilla trying to reconcile his Nigerian roots with his multi-cultural upbringing, which now forms a definitive part of his approach to making rap music.

“Not a lot of people know that I was born in Lagos and after a few years, my family moved to the U.S.” Zilla explains of his background. “We stayed in the U.S. for like nine years and we moved to the UK for like five years, so the rap culture has been embedded in me from time.” The effect of that early exposure is evident on his new sophomore full-length LP, No ZZZ2. On the project, Zilla hopscotches between varying styles to project the portrait of a rap artist in full artistic bloom. It’s a wonderful intersection between bars and vibes, a lyrical offering that is in tune with the modern trends of rap music from Abuja to London to Atlanta.

No ZZZ, the 2018 prequel, was a strong statement with a tunnel vision focus on delivering hard-nosed Trap cuts and telling listeners of the obsession with his grind. Exhibiting a lot more growth, No ZZZ 2 finds Zilla embracing range, both in thematic concerns and in musical choices. The intro song, “Dirt,” is uninhibited chest-beating over brash, cinematic production, “Vibez on Vibez” folds Afropop and Trap into a festive bop, AYÜÜ-assisted “Bussdown” has its roots in Roadman Rap, while “Yuu” flaunts a lesser-seen but compelling tender side.

Fitting all these sonic choices into a 53-minute set, the project is neither scattershot nor remotely winding. Even with a fair bit of stellar guest appearances, Zilla stays the main attraction, tying all the colourful threads into a vibrant and captivating whole. He’s dropped his best project yet—and one of the better rap albums of this sprinting year—but in true self-confident fashion, he’s “aiming to take it higher” very soon.

Our conversation with Zilla Oaks follows below, and it has been lightly edited for clarity.

NATIVE: How did you get into rapping?

Zilla Oaks: I started rapping from, let’s say, 2011. Ever since I put out my first song, I’ve always felt like, ‘yo, I’m good at this thing.’ I first started recording with Tay Iwar, he was on the R&B side and he used to produce stuff for me. I met his older brother, Suté, and we just built this rapper-to-rapper relationship. I was highly affiliated with Bantu, Sute and I had a couple of songs, they helped me out with my first project, NE:GRO, they had a lot of production credits on that and ever since then it’s been madness.

I consider NE:GRO to be an important tape for Trap music in Nigeria because it preceded a lot of things. Do you think so?

Yeah, because I was one of the first to do it on that level. It makes me a pioneer and it makes me happy to know that a lot of people are now on this wave, a lot of people are listening and can express themselves in this way. It gives me confidence that Africans are going to take this genre higher, it’s just a matter of time.

How were you able to adopt that before a lot of rap artists in Nigeria?

Well, the thing is, not a lot of people know that I was born in Lagos and after a few years, my family moved to the U.S. We stayed in the U.S. for like nine years and we moved to the UK for like five years, so the rap culture has been embedded in me from time. It’s not like I just came and started rapping or having in these accents in these rap songs, or sounding like I’m from New York or even when I chat Grime and sound British. These are all parts of my life. Even though I have a couple of Afrobeats songs, it’s easy for me to get in the booth and rap rap, that’s why I was quickly comfortable on that Trap vibe.

I like that you mentioned being a pioneer, it’s just symbolic of how self-convinced you are, even in your tweets.

Well, a lot of people will say I brag a lot, I’m feeling myself and whatever. It’s just the confidence. All my favourite rappers are confident and cocky, so it’s part of the rap game. I’m not riding on any specific trends, I’ve just worked on my craft to the point where I’m very confident in myself.

Speaking of your upbringing, how does your assimilation of these different rap cultures play into your creative process?

For me, it’s just about making shit that’s mind-blowing. I can make five records in a week and I might like only two, I can play the five for my guys and they’d like the other ones. It’s just that Mamba mentality, like greatness only. There are days when it’s like war, where I can’t even bang out one track, that’s when I step back, listen to more music, get more inspiration then go back and rap. That’s it.

Since you record so much, how did you know you were making No ZZZ2?

It was putting out No ZZZ and I knew I wanted to have a sequel because many rappers have this thing with following their albums with new parts. No ZZZ made a statement and I wanted to continue that, but the thing with that tape is it’s basically all about grinding, don’t be on your snoozing level and all of that. So, it was just me making tracks that could fit into that mood but also pushing myself further. After 2018, I was just recording a lot, like a hundred songs between 2019 and 2020, so it was just about picking and putting the best ones together and that was it.

Corona also helped me out, ‘cos that period was just dry. I left my mum’s house, started renting Airbnb’s, apartments, hotels and recording in these places, that’s when I knew I was working an album that was going to be ready. It’s like when Kanye and Jay-Z were traveling to record [Watch the Throne], it was just that type of vibe. The same thing kinda happened when Apex was making Welcome to the Ville, we were all in Nigeria that time, knocking out records in the same place and then picking for the final cut later. That’s basically the process for us.

Great that you mentioned the Apex compilation because I’m sure a lot of people would like a sequel.

Definitely. In fact, the songs we’ve recorded for Welcome to the Ville 2 are crazy! It’s just like watching the whole Marvel universe grow and assembly, we’re making better music, we’re having more experiences, everyone is evolving, everyone is in their bag. It’s just great.

From Bantu to Apex Village, how did that happen?

The Bantu situation was more of an affiliation and family, and at the time, I’m not sure if we sure of their structure but they were clearly building something. The Apex thing just happened based on the facts that me and my guys—that’s [Psycho] YP, Marv [OTM]—were mostly located in Gwarimpa in Abuja. We just found that we’re always linking up, always making music, and we were just like, “hey, let’s just form a collective.” We have artists, we have photographers, we have videographers, so it’s a family-type thing and we’re moving at everyone’s pace.

No ZZZ2 is much more musically diverse than your last, what would you say you represent right now with this project?

Right now, I represent the possibilities of rap music in Nigeria, and I’m aiming to take it higher. No ZZZ2 was a bar I had to personally set, to top everything I’ve done yet. It’s just me putting out more of who I am, letting everybody know my pain, my confidence, my endeavours, and more. When people listen to Rap and Trap these days, it’s more braggadocio than storytelling, which is something I do but I put a little more thought into all of it so people can know that Zilla Oaks and his gang are very much on top right now.

The tape has several really good features, but which one would’ve made you flip a table? For my money, I’d say D-O’s verse on “Ogini” because that shit is crazy!

Yo! Yo! Yo! D-O’s verse has to be number one for me, too. D-O showed me nothing but love, man. He gave me a verse and also the hook on “No Conversate,” and what he did on “Ogini” was mind-blowing. Many people don’t really look at D-O as a rapper, but you check the lyrics and he’s absolutely going off. He’s talking about living in bondage in Nigeria, coming up in Port Harcourt and Lagos, grinding every day, and more stuff—like he’s a badass rapper. I’d heard him on Blaqbonez’s “Nikes” and I remember thinking that I had to tap in with him immediately before shit gets too late, so I DMed him to shoot my shot and now when he comes to Abuja we link up, which is basically what happed with “No Conversate.”

For “Ogini,” I was chasing Prettyboy for like six months. Dremo sent me his verse in like two months, and I’d played him the song in the studio—he’s always in the studio—when I was in Lagos. There was another time I played the song for Telz and Damayo, they were like, “D-O, you have to do this. You have to hop on this.” That’s how it all happened, and he hit me back with that crazy verse.

You also have a reputation for killing features, that verse on Alpha Ojini’s “Pop II” is nuts.

Yeah. Alpha sent me that track at night around like 8 pm and I wrote that verse almost immediately. I always time myself when I’m writing, if I’m taking more than three minutes to come up with stuff I’ll just go open Twitter and tweet some shit. The vibe was there, my guys and I were already jamming to the original “Pop”, so when Alpha sent me that I was like, “yo, major win.” For me, when I get that excited like that is when the bars come out, so I opened my notes, wrote in like ten to twenty minutes, recorded and sent it back to him.

Artists would kill for that type of feature verses.

Yeah, and that’s my mentality with features, especially last year when I was just about working on my project for this year, so I took a lot of features during that time like my personal projects.

Earlier, you mentioned a positive representation of rap music in Nigerian, which can be difficult to do due to perceptions. What do you think needs to improve for our rap music to be a bigger deal?

I feel like a lot of good things are already happening, people are already coming from outside and looking at us. The other day, [UK rap star] Backroad Gee was on Twitter the other day asking for the hardest Drillers in Nigeria, and a lot of people mentioned me. Next thing, Backroad Gee DMs me to check his last tweet and send him something, he wanted artists to put their verses on a potential remix of his song, “A Yo”. That got me excited and, bro, I went hard!

Yeah, I heard the snippet you posted.

Yeah, man. Basically, we just need people who care about rap, people who have the infrastructure and the resources, just to help strengthen the foundation and everything will fall into place. So, I’d say Apex Village is one of the more structured collectives around, and we’re doing okay for ourselves, but if you give us more infrastructures, more platforms to amplify our songs, trust me the rap thing will grow by a lot. People don’t pay attention to rappers till they see that glory, that shine. Migos came to Nigeria back in 2017, and before then a lot of people used to be like, “you guys are listening to Migos, the mumble rappers.” Migos were in Lagos, they sold out that show and everyone in there was shouting their lyrics word for word, and some of them in there would’ve been part of those saying those mumble rapper things. All we have to do is figure out how to step and stay in the limelight, and at Apex Village, we’re not waiting for anybody to do that for us.

When I spoke to YP for NATIVE’s Issue 004, he flat out told me that moving to Lagos was a NO for him. Are you also an Abuja guy till the end?

Firstly, there’s a lot of structures in Lagos that we know we have to tap into, so we know if we’re going to Lagos it’s going to be for a week. It’s to get an apartment, go to MTV Base today, go to Trace tomorrow, go to another place the next day, and we know all of these places are not in Abuja. See, we can operate from Abj and do the frequent in-and-out of Lagos. It’s not like it’s hard, we’re in Lagos every few months for shows and other stuff, but I don’t see myself moving there even as I get bigger. I want to drive my Lambo without all that traffic, haha. YP will tell and I will tell you, it even shows in our analytics, it’s a lot of love for us in Lagos, anytime any day.


@dennisadepeter is a staff writer at the NATIVE.


NATIVE EXCLUSIVE: LADIPOE TALKS SELF-CONVICTION & PUSHING HIS ARTISTRY

The best and worst looks from this year’s Big Brother Naija Reunion

Big Brother is back once again. The reality show that once connected hearts and minds across the continent on the timeline is finally back again for Season 4’s highly anticipated reunion which officially kicked off last week. Once again, our screens are graced with the past season’s vibrant contestants including Nengi, Dorathy, Ozo, Laycon, and Kiddwaya, although the star of the show is visibly AWOL.

This year, however, there’s no denying that we’re all watching and consuming Big Brother Naija in a totally different way from how we have experienced past seasons. For the past two weeks, Nigerians have been banned from connecting and accessing Twitter on local networks and major wifi service providers across the country. Twitter—a social media app that has become a melting pot for ideas from around the world—was a big part of the way we consumed reality tv. From shows like Love Island, Too Handle to Handle and even Big Brother Naija, it’s taken on a life of its own; affording viewers the ability to watch alongside friends and acquaintances, so that you’re ever ready to join in each episodes’ bout of memes and jokes. Without Twitter, those real-time moments and reactions can never be instantly received.

There’s notably been a dearth of reactions to the current season on many timelines—save for the few able to access the social media platform via VPNs. However, if you’re looking closely enough, you’ll certainly have caught a glimpse of the fashion conversations the premiere episode sparked last week. Viewers debated on who came dressed to kill and who needed to fire their stylist ASAP. To this end, our creative assistant, Ada Nwafor is starting off a new mini-column where she’ll be taking you through the sartorial hits and misses of the week. Stay tuned for all the hot takes!

Episode One

Hits of the week

Nengi

A classic and chic look, you can never go wrong with a black dress and she definitely understood the assignment. It wasn’t over-embellished and accessorised.

Dorathy

The color was an amazing choice for such an elegant but yet sexy dress. Although I wish the skin-like net would have fit better with her skin shade. Loved that her bust didn’t look overpowering, it was just well sewn and put together. A big fan of the slit. 

Neo

The best for the men and even some women for sure. Great color, amazing double breast suit. The fabric isn’t quite common, but this was on a league of its own. You’d think he was the host, and not Ebuka.

 

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A post shared by Neo Mobor Akpofure (@neo_akpofure)

Miss of the week

Triky Tee

The worst thing about the outfit to me was the color. Not a good choice and the material didn’t make it any better.

 

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A post shared by Sinclair Timmy (@trikytee)

Lucy

It reminded me of power rangers with that overly exaggerated sleeve. The dangers of bright colors is that they show all the flaws and more. The fabric wasn’t bad, but I believe the cut and color worsened it. 

 

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A post shared by Lucy Edet Essien (@iamlucyedet)

Lilo

Puffed sleeves are not always a safe bet. The fabric made the dress so dull. The fit and styling weren’t any better. 

 

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A post shared by Lilo Aderogba (@liloaderogba)

Episode 2

Hit of the week

Nengi

Amazing colour and material choice fits like a glove, loved the fact that the hair was sleeked back and that’s how you do an exaggerated sleeve. Conservative yet very sexy and flattering.

Prince

I love that the tux fabric had subtle embellishments to it, and it wasn’t plain. The fit is everything. Black is always a classic.

Miss of the week

Lucy

I’m finding it really difficult to like anything about this outfit. It’s just horrible and looks like a child’s outfit for church. The colour combo was horrendous, from the styling to the hair and the purple ruffles just didn’t make sense.

 

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A post shared by Lucy Edet Essien (@iamlucyedet)

Tolani Baj

The suit wasn’t so bad but was extremely basic and it looked like she was going for a job interview/presentation. No effort or imagination. The fit wasn’t so great either.

 

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A post shared by TBAJ (@tolanibaj)

Episode 7

Hits of the week

 

Stay tuned!

Featured image credits/NATIVE

Wizkid & Skepta on being a father and a star

With one of our very own, Teezee recently joining the Dad Club, Father’s Day this year is a particularly poignant celebration for us here at The NATIVE. Honouring paternal bonds that have helped steer, support and supervise our lives, Sunday June 20 is the day dedicated to the father figures in our lives – whether they be biological fathers, older mentors, siblings and family members, or even mothers who did the parenting job of both.

Celebrated on the third Sunday in June, yearly– as declared in 1972 by American president Richard Nixon – in American histories, early iterations of Father’s Day include the daughter of a civil war veteran marking the day to honour her dad who raised six kids as a single parent, or before that a commemoration of the loss of hundreds of fathers and men who died in a mining accident on July 5, 1908. Across Africa, Father’s day is typically observed on the third Sunday of June, although some countries such as Mozambique – which celebrates Father’s Day on March 19 along with their former colonising nation Portugal – and Egypt (June 21) recognise different days.

This Father’s Day, NATIVE are joining in the festivities, hosting our Father’s Day Wellness Hub to offer the dad’s among us the respite they surely need.

NATIVE Presents WizMag: 4-Pack Deal £65

Back in November, fresh off the success of ‘Made In Lagos‘ which included another seamless collaboration between Wizkid and Skepta, the “Longtime” friends sat down for an exclusive interview to appear in Wizkid’s special edition WizMag. During this conversation, Skep and Wiz chopped it up with The NATIVE about everything from the evolution of their friendship, the youth-led EndSARS movement which had just reached its bitter conclusion at the time, and their favourite #MIL tracks. After all the career talk, Wizkid and Skepta were also keen to remind us why they do it all in the first place: their kids. Sharing earnest sentiments about fatherhood and the immeasurable impact having children has had on their respective lives and careers, to celebrate Father’s NATIVE are unveiling this exclusive segment from our Special Edition WizMag, guest edited by Wizkid himself. Read the extract below.

Tobi: From your perspective as a musician, how has fatherhood affected you, or changed the way you approach things, even creatively?

Skepta: I don’t know, it’s a game changer in so many ways but I feel like fatherhood reinforced what I already knew. You know, as Wiz is, we’re the kind of people that everyone around us is good, you know what I’m saying? If you come around us, you’re good. So, you know, when it’s your blood now, it’s just that extra special person to give your energy to. Before, I was a bit confused as to why everywhere I go, I’m “big bro.” Even people older than me would call me big bro. 

Wizkid chuckles

Skepta: How comes I keep taking on that position? But I get that [now]. We’re just blessed with that kind of energy and we’re always going to look after people because of the way we’ve grown up; it was hard. We come from mad places, if we can give to others, we will. So with the fatherhood ting now, it’s just a blessing in the sense that at least every time I step out of my house, if I’m staying in the studio till stupid o’clock, I can look and know that it’s for someone that’s my blood.

Wizkid: Facts

Skepta: It makes it worth it, man. It makes all the hours worth it.

Wizkid: Facts man, yeah. He’s said it all. I had my first child when I was 21, so I kind of had to be 30 years old immediately. Fatherhood just puts everything into perspective. We’re young, we’re all moving fast in a world where you’re just trying to create your own lane. You don’t really know where everything is going to go, so when your kid comes, you realise that this is the essence of everything, you know? From the first time I got that call that I was having my first son, I changed the way I move, the way I hustled. Everything changed. That was when I actually started putting everything together. Before, I was just all over the place – with niggas, in the studio, [in] hotels – mad life. But when you get a kid, that’s the blessing, it’s just in front of you. It helps you man; it changes you and everything.

Skepta: Obviously Wiz was a father before me innit. I remember when I was finally having my daughter – you can probably hear her in the back –  he just told me “you’ve got it.” You feel like when you have a child, it’s going to stop your money, it’s going to stop your swag, it’s going to stop the way you move. You worry that you’re going to turn into a parent, the same parent that you’ve had on your nerves this whole time. But I remember him telling me “you got it, you’re still going to be you, just a super-version of yourself.” That was one thing I remember, if we’re talking about advice, I remember him telling me “you got it.”

Wizkid: Yeah, I remember that conversation.

Skepta: Which was good to hear from a worldwide artist that’s a dad!

Wizkid laughs

Skepta: You get me, I’m like rah, this guy has got mad swag. If he can do it then I can definitely do it.

You can buy a copy of our WizMag, as well as posters and other merch via our shop.thenativemag.com, and sign up to our Father’s Day NATIVE Wellness Hub here.

Featured Image Credits: Elliot Simpson/NATIVE


ICYMI: CELEBRATE FATHER’S DAY WITH THE NATIVE WELLNESS HUB

Songs of the Day: New Music from Gyakie, ENNY, Psycho YP & more

Much as we’d like music drops to slow down and give us a chance to catch up with the unique tunes that are sprouting from across the world, the reality of the music business in the post-2010 era is very much different. With amazing songs dropping at an unrelenting pace, it’s not always easy to cut through the noise and sheer volume of it all to find the music that will accompany our melancholy, inspire our next creative breakthrough, tether us our loved ones more securely, or take us to a place of unencumbered elation.

That’s where our ‘Songs of the Day’ column comes in. We try to keep our fingers on the pulse of music from across the continent and beyond, bringing you exciting songs from talented musicians who are continuously trying to bounds of artistry with their music. Last weekend, we brought you new drops from Rema, Prettyboy D-O, Kida Kudz, Rexxie and more. Today’s roundup includes new drops from Ghanaian star Gyakie, British-Nigerian rapper ENNY, Nigerian rap star Psycho YP, South African production duo Black Motion, and much more. Enjoy.

Gyakie – “Whine”

On the back of the smash success of “Forever” and its Omah Lay-assisted remix, Gyakie emerged as a pan-African star. While majority of the attention has come from that big single, the Ghanaian singer is wasting no time in reeling in listeners who may not know that she has more songs. Off last year’s debut EP, Seed, she’s just dropped the music video for the next single, “Whine”. Produced by Yungd3mz, “Whine” is a sunny Afro-Caribbean bop that finds Gyakie in carefree, party girl mode. Giving the song new life as the summer of reopening enters full effect, the video is collage of Gyakie in eye-catching outfits singing and dancing, by herself and along with bevy of female dancers.

ENNY – “I Want”

Whether she’s speaking honest truths or offering much-needed solidarity, ENNY’s small but sizable catalogue pegs her as an artist who makes lived-in music. On her latest single, “I Want,” she’s in self-affirming mode, validating all her pertinent needs and seemingly trivial wants without a single care for what the world might think. “I’d like mental peace and 100 grand/and a peng ass babes and we’ll do up raves,” she raps over Paya’s upbeat production. In its new video, ENNY can be seen living it up in different settings, from a 9-5 in a diner to a semi-rowdy night out with friends.

Mas Musiq & Boohle – “Nguwe”

Mas Musiq has earned a reputation for making songs that land closer to the more soulful axis of the Amapiano spectrum. Shonamalanga, the stunning collaborative EP with singer Aymos, the two instalments of his Mambisa series, and his sprawling lists of production credits are irrefutable proof of his intuitive approach to the South African House subgenre. His latest single, “Nguwe,” continues that streak in fine fashion by combining groovy percussion, an array of gleaming keys and occasional synth breakdown. It also features singer Boohle, who switches between honeyed singing and expressive scatting.

Black Motion – “Xxikiwawa”

Across the duo’s sprawling discography, Black Motion’s mastery of the rhythmic essence of Afro-House is unmatched. Their last album, The Healers: The Last Chapter, is a 41-track odyssey that completes the spiritual arc they began with their debut album. Although it hints at new beginnings, their new single “Xxikiwawa” continues to showcase their powers at creating Tribal-inflected House Music, featuring Booming synths, vocal chant samples, sax synths, and echoing pianos. Fairly recent breakout star Lady Du takes vocal command of the track, rapping in isiZulu with her typical fervour, while Pholoso adds boisterous chants as the song’s infectious hook.

Psycho YP – “Euphoria”

Psycho YP’s sophomore mixtape, YPSZN 2, helped elevated his profile as one of the finest rap talents on the continent, earning him nominations at the Headies and last year’s South African Music Awards. Following the self-titled joint tape with Azanti, YP is getting to set to drop his next solo project, reportedly an EP even though there’s no publicly announced title or release date yet. Ahead of the project, he’s dropped the lead single “Euphoria,” a Trap banger with street-hop overtones. Co-produced by Ramoni and Jaylon, with background vocals from Azanti, “Euphoria” is, YP boasts of the well-earned fame and wealth he’s accrued since stepping into the game, berating doubters from the past and revelling in the ecstasy of living his dreams.

L.A.X & Davido – “Pepe”

L.A.X has made a habit of not going too long without delivering songs meant for widespread, club-ready rotation. Months after his sophomore album, Zaza Vibes, which spawned the hit songs “Sempe” and “Go Low,” the singer recently returned with “Pepe,” a Davido-assisted single where both singers brag of their desirability and deep pockets over Napjil’s summery instrumental. A few days back, the accompanying video for “Pepe” was released, and it captures the playful overconfidence the two singers projected on the song, via shots of them singing and dancing animatedly under multi-coloured lights and alongside video vixens.

Ibejii – “Gonto”

Ibejii’s brand of Afro-Soul excavates the depth of the Yoruba language and its maxims, in order to profoundly express the human experiences, especially as it concerns Nigerians. “Gonto,” the lead single to his upcoming fifth album, is a poetic middle finger at the corrupt leaders insensitive to the plight of its citizenry, and a bracing hymn to the current generation fighting back against the impunity. Released last Friday ahead of the Democracy Day protests, the song has now been supported by a video, a live performance piece that takes into account the orchestral elements and agitated messaging. Also spliced in is footage from an upcoming film helmed by Ibejii, which will star Dakore Akande, Christian Paul and others.

DolapoTheVibe – “Work”

Last October, DolapoTheVibe shared her debut EP, Unanticipated, a formidable showing of her nascent abilities to make resonant and catchy Afropop songs. For her first single of the year, “Work,” she sneers at those who like to exploit other people’s pockets rather than work for their own money. The singer alludes to personal experiences as she sings, “you wan chop all my money, shey mo jo Dundee (do I look like a dunce?)”, over the snappy production by Miraqulous.

Badthesoundboy – “O Dun”

Nigerian-born producer, BadTheSoundBoy is gearing up for the release of his debut EP titled ‘Bad for You’ which is slated for release next month. Ahead of this, he’s giving listeners a taste of what’s to come with the release of new promotional single “O Dun”, a groovy anthemic number that deserves to be on your playlists. Over the song’s uptempo production, he addresses a love interest who’s love he can’t seem to get enough of as he quips “Girl o dun mi/Girl I like as e dey sweet me” over the song’s brassy production. It’s a classic Afropop number set to get you and a special someone whining and dancing at every listen.

NATIVE Exclusive: DJ Poizon Ivy on her time as Music Coordinator for the 2021 Basketball Africa League

Over two years after its announcement, the inaugural edition of the NBA-affiliated Basketball Africa League (BAL) took place in Kigali, Rwanda, from May 16 to May 30. Initially scheduled to tipoff in early 2020, this yar’s edition was held in a bubble environment that required all twelve teams involved to gather in the Rwandan capital and play all the games in the Kigali Arena. Egyptian national champions Zamalek emerged winners of the league’s debut edition, closing out a 2-week run of group and playoff games.

“It wasn’t a tense environment, there was security and a great venue,” Poizon Ivy the DJ recalls of her time serving as Music and Sound Coordinator at the recently concluded league. Born and raised in Nairobi, Kenya, before moving to Dallas at age 9, music and basketball have been ever-present in Ivy Awino’s life. She played basketball in high school, started figuring the turntables out in college, spun for a short while in the WNBA, and is now a well-known figure as regards sound-tracking games in the NBA.

Currently, the Senior Manager of Corporate Social Responsibility and Sports Sound Strategist for the NBA’s Dallas Mavericks, DJ poison Ivy is well-versed in the act of keeping basketball games lively, having spun music and directed audio proceedings at countless professional games, including a record-making stint at the 2018 NBA all-star game held in Los Angeles’ Staples Center, as it official DJ—the first woman to hold that title. She brought all of that experience to this year’s BAL, entertaining the limited crowd in the Kigali Arena and engaging viewers from all over the world with her eclectic music selections and audio prompts.

“It was one of those things I had foreshadowed while it was in the works but I didn’t know that,” she tells me of being tapped to be part of the league’s game operations. “I just envisioned this opportunity where I’d be able to program Basketball games on the continent with fully African content.” Throughout our conversation via Zoom call, she’s palpably grateful for being able to play such an important role at the debut edition of a pan-African league that has the potential to be hugely, globally significant in coming years.

During the 2-week league, DJ Poizon Ivy used the opportunity to celebrate, flaunt her knowledge—and discover even more—of the diversity of music being made by African artists across the continent and in the diaspora. With plans to release a playlist with all the songs she spun at the BAL, and a short project featuring song remixes debuted during the league, DJ Poizon Ivy will be displaying how tapped in she is into African music. For now, she’s still very excited about her work at the BAL, so much so that she considers it a landmark in her career, so far.

Our conversation with Poizon Ivy the DJ follows below and has been lightly edited for clarity.

NATIVE: How did you get into DJing and music in general?

DJ Poizon Ivy: Music has been something that’s been present in my life for a long time. I’ve played piano since I was five years old, I played the cello at some point, always been interested in the vocal realm, you know, performing. I’ve always been intrigued by the arts, stage shows, music directing and how all those concepts come together. That’s just been a common thread throughout my in terms of personal interest. In terms of DJing, when I was in college some of my good friends were top DJs in the city, so it was just one more instrument to learn and my house was always the party house. One of my friends, Josh, he’d bring turntables since we had parties and one day I was like, “I want to learn how to DJ.” He dropped off the turntables and he left them there for me to figure out how to set up, that was the birth of DJ Poizon Ivy.

How far back was that?

Oh man, that’s at least ten, eleven years.

I know you were a Ball Kid with the Dallas Mavericks, but how were you able to link DJing back with Basketball?

Basketball has also been a common thread in my life, whether it was being a ball girl to playing on a team in high school, and then I ended up being the team manager. A lot of my friends would now remind me that I made warm-up CDs in high school, so there’s some foreshadowing in there. I auditioned to be the Milwaukee Bucks DJ in 2012, nearly landed that position but ultimately didn’t. I toured with the WNBA for a while, then when the Tulsa Shock relocated and became the Dallas Wings, I went with them for a season. At that point, I had a friend of mine who nudged me to reach out to the Mavericks and ask about any available opportunity. Some point in the summer, their DJ resigned and they were searching for a new DJ, being that I was top of mind they reached out and here we are five years later.

What’s been the best moments of that journey so far?

That’s hard because—not to be that person—for me, every day I work is a new day. There are no games that are the same, so I value each and every one of those opportunities. But I would say that what I just got done doing, sound directing the BAL because that came as a result of trajectory and progression throughout the NBA. All roads led me to that, so definitely being the sound director and music coordinator has been the height of all that.

How did you get into that role?

It’s actually been a long time coming. Obviously, my relationship with [BAL President] Amadou Gallo Fall was important. Immediately after learning about the inception of the league in 2018, I knew the people who were going to be responsible for game operations, and they’d even reached out to me before I even reached out to them. It was one of those things I had foreshadowed while it was in the works but I didn’t know that, I just envisioned this opportunity where I’d be able to program Basketball games on the continent with fully African content. The season was supposed to start in 2020 but, you know, Covid-19. I was actually four days out from leaving when the world shut down, and there was a possible restart at the end of last year but that didn’t happen, so it was a long time coming. It was also one of those things I’ve kinda been like, there was no other person for the job but me.

Was this your first time in Rwanda?

Yes, this was my first time visiting Rwanda. Granted, I am East African but I’m just now getting a chance to travel around East Africa. It was my first time but it definitely won’t be my last, it’s an amazing place if I may say so myself.

What was the experience like, considering the arrangements and restrictions brought about by the pandemic?

It was different because there’s a difference between travelling then and travelling now. You know, keeping up with testing requirements and all of that. But I’m very proud of the league and this being the fourth bubble to execute—NBA, WNBA, G-League and now this one. Managing these large competitions with people who are in close contact with each other, pulling that off is something that the NBA’s medical team should be recognised for, which made it enjoyable because you knew that in the bubble everyone was Covid-free. It wasn’t a tense environment, there was security, a great venue, and still being able to host a limited number of fans while restricting access to those in quarantine protocol. It’s a cool feat. I think the joy is that I was in there and part of it all, actually seeing it from the inside out is one of my highlights.

What were your specific roles and how was stressful was it?

As the music coordinator, I’m responsible for all the sounds you hear in a basketball game. I’m responsible for all the offense and defense prompts, all of the in-game stuff, so it’s not just the music before and during the game. I mean, it’s not stressful because it’s what I do every day for the Mavs, I’ve done it in several different capacities whether it be overseas, or All-Star or other functions. I think the difference between us and others is that our business is always high pressure, so with every experience, you’re getting training for the next time. For me, it was more so the nerves of, “Oh man, this is actually happening, like I’m actually here.”

How did you select songs to spin?

You know, market research is really, really important. Beyond the people in that arena, you typically have to program for the people also watching on TV, and that’s over 215 countries. Then obviously, there are teams from different countries playing so you gotta know who’s in front of the TV. I tried to travel around the globe during every game, I mean around the globe from the pan-African and diaspora lens. So, whether that be South, North, East, West, central, and artists from all over the diaspora with African ancestry. It was new songs, old songs, traditional stuff, and obviously for the arena you want to keep it up-tempo and show a lot of love for the hometown. I had two presidents at one game, the president [Paul Kagame] was at several other games, so there’s like learning all of their patriotic songs and all that kind of stuff.

How much are you tapped into music out of Africa?

I listen to a lot of stuff, my process of discovering music has no rhyme or reason. Like when I was in the bubble, they had a bar that was across my room and they played music out there and it would be different teams from different countries, they’d play their stuff. I would shazam everything—Shazam and YouTube are my two favourite things. Anyways, I’m very much tapped into music from the continent. In terms of what I’m listening to, there’s “OTF” by Yinoluu and Riverays, “Sativa” by Runtown and Minz—I’ve always loved Minz’s music. I’m really happy for King Perryy, also for Tems because it’s great to see her star rising. There’s Hart & the Band, they just dropped a new album, also Bruce Melody, and a lot more East African artists. Oh yeah, Fireboy. I remixed “Champion” with this Nigerian EDM duo, Maze & Mxtreme, those are my boys. We’re actually getting ready to release a remix pack of three songs we remixed for BAL purposes. But still, generally speaking, I’m a really big fan of Harmonize, the whole Wasafi family, my girl Bey T, Xenniah Manasseh and more.

You’re really plugged in.

Oh yeah, I could go on and on, I’m always listening to music. I’m actually getting ready to release a BAL playlist with every song I played during that 3-week span.

For you, which were the most memorable games in the league?

The first and the last games. Eventually, I would tell the full story, but in the first game the power went out. Like, we’d been rehearsing for this for a long time and the power goes out, but it tested my ability to bounce back. That’s live production for you, you can rehearse all you want to but on show day something goes wrong, you just have to adjust. This was the first game, we wanted to get off to the races; it was a Patriots game, a home game, it was crazy but we scaled through. Then the last one because, after going through weeks of games and being emotionally invested, it was crazy to see how people become fans of different clubs. In the championship, I was like, “How did I end up DJing a championship game?” I’m still excited from all of it.


@dennisadepeter is a staff writer at the NATIVE.


ESSENTIALS: GUILTYBEATZ’S ‘DIFFERENT’ IS RICH WITH A FUSION OF SOUNDS

Listen to Ilaye’s sophomore EP ‘Sixth Sense’, Now!

Fresh meat alum Ilaye knows a thing or two about navigating life as a young woman. ‘Pneuma’, her debut EP from October last year, is a marvel in detailed storytelling and empathetic messaging. Here, she wove stories with soulful melodies covering topics such as love, loss and innocence with a child-like empathy.

On her sophomore release ‘Sixth Sense’, she continues her refreshingly unfiltered musings covering the misfortunes and promises that come with love–this time with a more mature perspective. “We set out to make a project that reflects love, self-awareness, and bare emotions. It took a challenging amount of patience; but it’s finally here!,” she shared on her Instagram yesterday.

 

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Over 6 succinct tracks, Ilaye finds herself becoming the poster girl for those who don’t quite know how to navigate life’s many storms. Her buttery smooth vocals are armed to the teeth with affirmations for anyone struggling to pick themselves back up from heartbreak (“Counted all my losses, yea embrace it/Always keep it real, ain’t gotta fake it”) on tracks such as Lady Donli-assisted “Yktv”. There are also sharp observations about finding your self-confidence on other numbers such as “Regardless”, where she sings, “Look in the mirror, you can see you the baddest/Don’t ask for permission, take up space and say less”.

Pairing wistful familiar production from a host of producers such as Remy Baggins, Sir Bastien and more, the singer’s silky timeless vocals take centre stage, guiding and coaching listeners through a tightly honed musical experience created to uplift them and provide aural healing for those coursing through similar experiences. As an artist who is sorely underestimated in the music scene, her second offering ‘Sixth Sense’ shifts the pin on her creative output, showcasing her newly refined confidence. To this end, the NATIVE spoke to the singer about her journey so far since ‘Pneuma’ and the making of ‘Sixth Sense’ with Lady Donli, Show Dem Camp and more.

Our conversation with Ilaye follows below, and it has been lightly edited for clarity.

NATIVE: Hi Ilaye, how would you describe your journey since ‘Pneuma’ in 2019?

Ilaye: Amazing actually. That was my first body of work and I didn’t expect the acceptance that it got at the time of release. I think the journey since then has been kind of revealing. I have found aout more interesting things about myself as an artist and that has translated into the music. I figured that my writing style kind of morphed and it wasn’t something that I had planned. Most times when I write, I don’t think about the music that I am about to write, the words find me and it comes to me naturally. During this time, I’ve noticed that my sound morphed, previously it was raw Alternative but now it’s a mix of R&B, Rock, Afropop and slightly Trap. I also feel like my listeners also grew since ‘Pneuma’ so I’m grateful.

NATIVE: What’s the inspiration behind your latest EP ‘Sixth Sense’?

Ilaye: The inspiration behing my EP is the need to represent the strength of emotions. Emotions as a weapon or a tool or a blessing. In Nigeria, we tend to demonise emotions and a lot of people grew up in environments where we couldn’t express our emotions and we had to tone it down or act tough. I think it’s bullshit because if you are not allowed to feel, it’s like you aren’t allowed to be alive. Every song on ‘Sixth Sense’ represents the emotions I was feeling at the time so I kind of associate sixth sense with all your other senses outside the main five senses. It could be love, regret, confidence, self-awareness, and even loss. It signifies emotions and feelings and how potent and valid they are and how okay it is to have them.

NATIVE: How was collaborating with Lady Donli, Show Dem Camp and producers like Remy Baggins?

Ilaye: It was amazing collaborating with all of them. It was seamless and there were no back and forths which is something I like when I am making music. The synergy was just perfect and they are genuinely nice and kind people so I feel like they just understood the project and what I was trying to do. They blended with the whole process and I am super grateful to all of them.

 

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A post shared by ILAYE (@ilayemusic)

NATIVE: Describe your songwriting process.

Ilaye: Writing is my favourite part of making music. I barely sit down and think of what to write, I can be doing something entirely mundane and then a song idea just comes to me. I immediately pick up a pen or pad and record the melody or lyrics on my phone. Other times, I do sit down to write and that’s usually when I’m writing for someone or I have to deliver a verse really quickly. To be honest, I don’t like those times because the times when it just comes to me are usually more seamless and amazing and it feels really good because it’s almost something implanted in me. It usually comes with a high – almost like a hallucinogenic experience.

NATIVE: When was the last time you fell in love?

Ilaye: I think 2017. That was the last time I fell in love. It was trash—okay it wasn’t trash but it was good sometimes and confusing at other moments.

NATIVE: What does the rest of the year hold for Ilaye and her fans?

Ilaye: Hm, good stuff. There are a couple more singles and things dropping after ‘Sixth Sense’ towards the end of the year. I am excited and thrilled and just going with the flow at this moment. I am also detaching myself from the pressures and working intentionally.

Listen to ‘Sixth Sense’ below.

[Featured image credits: Instagram/@sabr.art]


Tami is the Community Editor.


ICYMI: Elsa’s World

How NBDA successfully integrated into streetwear culture in Nigeria

Sneakers have become a highly lucrative cultural juggernaut. In 2020, the global sneaker market was valued at $79 billion with predictions to reach a further peak of $260 billion by 2026. This large shift is due to the changing perceptions of sneakers in the world today. They are no longer exclusively manufactured and purchased for their durability on various sports pitches but have become cultural staples in the fashion and sports industries today. Case in point: Lil Nas X’s satan shoes which retailed for $1,018.

In Nigeria, however, assimilation into our culture has been a slow build. While there’s undoubtedly a market for the product here, it seems that many consumers within the country prefer to purchase sneakers from trusted international brands. A 2018 report reveals that Nigeria’s sneaker importation revenue was valued at $100 million in 2018, confirming the attitudes towards local brands selling the same products. In the instances where home-grown shoes are purchased, consumers end up buying counterfeit because of their eye-catching prices, a move that’s resulted in the rapid growth and expansion of the Aba (second hand) market.

NBDA, a home-grown footwear brand wants to create change in the existing cultural landscape. Founded back in 2015 by founder, Ben, a sneakerhead based in Lagos, Nigeria, the brand has taken the country’s alternative scene by storm with its collection of monochrome sneakers and slides. He tells me, “I looked at Nigeria and its creative scene and I found that everyone was focusing on clothing brands and people weren’t really catering to the needs of the diverse market.” Now, the brand’s shoes are donned by everyone from your favourite alien musician, Wavy the Creator to DRB member, BOJ, MAVIN singer/rapper Rema, photographer TSE and many more within the creative community.

“There is a market for sneakers in Nigeria but what we have discovered is that people still have a preference for foreign brands.”

 

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Although the brand was formed nearly 6 years ago, NBDA didn’t quite take off till a few years later when its founder – who prefers to be out of the limelight – moved back to the country and began to lay the groundwork for the brand as it is now known. After encouragement from friends who had seen the sneaker prototypes he had made, the brand’s CEO decided to take things a step further by teasing the potential product on social media. “It gained a bit of interest online from people curious about the brand and that’s when I decided to make the first official pair,” he tells me. “They were pair of red high-top sneakers with zips at the back and black soles and it had stingray leather. It was made in China so the quality wasn’t great but it was a start for us.”

To own a footwear brand in Nigeria is incredibly difficult. In 2019, the textile, apparel, and footwear industry-a subsector of Nigeria’s manufacturing sector had a negative GDP performance, according a report by Stears Business. There aren’t many factories to seamlessly manufacture shoes within the country—particularly, not the shoes Ben and his team were looking to make. He tells me that the brand was initially self-funded (and largely still is) and as a result, he bore the brunt of the manufacturing and production costs.

With no home base to create prototypes, NBDA wholly outsources its manufacturing and production process, a feat that mars many fashion and design businesses within the country. Ben tells me that the team currently manufactures their different products in 11 different factories across 4 different continents: “Sometimes, the constant back and forth with the designs and edits and then sending stuff to Portugal or China or Vietnam and it coming back and then having to like send it back and work constantly on the product can elongate the process for months or years.” Each pair of NBDA slides or sneakers requires an in-depth design process where it is sketched, transformed into a 3-D sculpture before being made into a prototype after many corrections and additions have been made.

The realities of manufacturing outside the country are even steeper when you take into account the falling Naira rate. Ben tells me that NBDA currently has to compete with an ever-falling currency and the need to retain their product prices from their community of shoppers. “We’re spending 12000$ to fix soles designs currently. A few years ago, that amount would have probably been N4.8 million but today, it’s probably more than N7.2 so you have that pressure of your costs constantly going up but then, you have to keep the prices the same and there are customers who even want the prices to come down.” Alongside this, NBDA also has to deal with the additional costs that come with shipping and importation into the country. With all the back and forths that come with shoe production, Ben tells me that this is another difficult area to navigate as a designer in Nigeria. Ultimately, the goal would be to create a manufacturing base within the country in the next few years.

“The goal is to manufacture NBDA product here in Nigeria in about two to three years. As long as we have the right volume then we’ll be able to do it because volume drives manufacturing.”

Despite all these factors at play, business is going well for the brand and they have found a way to remain afloat due to backing from the alternative industry and collaborations with key players in the budding streetwear scene. Ben tells me that the power of community is a driving factor at the heart of the NBDA brand. “Most times, we see that there is a long chain of friends buying our products. At first, customers will come with many questions about their first purchase but after their first pair, it’s almost guaranteed that they come back from more after seeing the quality of our products.”

Community is truly at the heart of everything that the brand stands for. So much so that the brand’s title, the abbreviation NBDA has come to mean anything the wearer wants it to be. “We want to be community-based and we want people to build that NBDA community and form whatever it means to them. We want people to give it its own meaning. I’ve heard very interesting variations. My best would be Nobody Dies Alone because it reminds me of Pharrel and N.E.R.D’s ‘Noone Ever Really Dies’ and I used to be a huge fan growing up.”

Alongside this, NBDA also champions collaboration. Over the years, they have collaborated on exclusive collections and releases with a number of home-grown brands such as Severe Nature, Shade of Grey and PIECES, a few streetwear brands that have become cult figures in Nigerian streetwear. By collaborating with these brands, NBDA has been able to build consumer trust with many within the creative community who already look to these brands as trusted home-grown labels with reliable quality.

 

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Over the past few years, NBDA pivoted into manufacturing slides, a staple in many wardrobes across the country. Due to the hot climate, many consumers would rather purchase comfortable open-toe shoes with easy circulation for walking longer distances rather than covered footwear such as trainers. Ben tells me that creating the slides was actually a by chance. “We started off with the sneakers and then dipped into Chelsea boots for a bit then came right back to sneakers. But with the slides, they were literally a mistake,” he shares. “We just accidentally posted it online and the feedback was crazy. We were really shocked. The sneakers do well but the slides do a whole lot better. We probably do like 5 to 6 times more slides than we’d sell sneakers.”

Although this has been their sole focus for much of the past year. Ben informs me that the brand will be realigning its focus on its love for sneakers this coming summer. There are currently a number of collections in the works, although he’s keeping those quite close to his chest – exclusives are typically shared on the brand’s design page – however, he tells me NBDA is now looking to collaborate with influencers and people within the creative community that help drive the culture. Currently in the works is a stellar collaboration with Iretidayo Zacchaeus, the founder of Street Souk, a streetwear festival held annually in Lagos.

As for what to expect, well you’ll just have to wait patiently and see, however, Ben does share that “Ireti has a huge impact in the streetwear community in Nigeria and we’ve let her add her own touch and her own details to the collaboration.”

[Featured image credits: Wole Babalola/NBDA/Pieces]


Tami is the Community Editor.


ICYMI: How fashion could greater influence the music industry in Nigeria