Last year, Audiomack, one of the leading streaming services in Nigeria, expanded its operations into Africa with the opening of its first-ever Lagos office. Over the years, the streaming platform has seen increased popularity in the country and across the continent amidst Africa’s slow internet and data services. Continuing their plans to fully integrate into the African ecosystem, Audiomack has now established a novel partnership with Music Business Africa. The online platform founded by Godwin Tom is dedicated to training and empowering young people looking to enter Africa’s entertainment industry.

 

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According to the official press release, this new partnership will include a $5000 donation to the Music Business Academy’s Women’s Fund, formed due to the uneven distribution of opportunities for women in the music and entertainment industry in Africa. Audiomack will also sponsor 20 women to join the invaluable program dedicated to educating aspiring industry professionals on effective music/brand marketing strategies, talent management, business structure, and more. Additionally, five artists will be selected to receive a professional rollout plan, including assistance on the business, marketing, and creative end from attendees of the MBA program.

Speaking about the new partnership, Vanessa Wilkins, Audiomack’s VP of Music & Data Partnerships says:

“We are excited to support MBA’s mission to provide resources and education to historically underrepresented groups in entertainment—particularly women, who continue to face obstacles such as a gaping gender pay gap and extremely low representation amongst industry executives.”

Featured image credits/Audiomack

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