Listen To “Smogolo”, Emtee’s First Single Of 2019

Emtee’s future seemed uncertain due to the tenuous relationship with his Ambitiouz Entertainment label earlier this year when he revealed that they were hindering his career’s progress. Now in a seemingly better place, the South African rapper has just put out his first single of 2019, “Smogolo”, featuring label mate, Snymaan.

Since breaking out with his “Roll Up” hit single, Emtee’s music has stayed fervently in the Trap stylings, but for “Smogolo”, he showcases his singing chops over an ambient combination of folksy guitar harmonies, 808 bass and skittering hi-hats produced by go-to producer, Kreazo. His heartfelt singing mirrors concerns from early in the year, and adds an affectionate layer to hustle-themed lyrics like: “It’s been a long time coming, all my life I’ve been hustling, I don’t chase the bag for nothing”. Synamaan delivers his lyrics in his native dialect, adding rustic beauty to the song.

You can listen to “Smogolo” below.

Featured Image Credits: Instagram/emteethehustla
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ICYMI: See the music video for Emtee’s “Manando”

Latin pop-star, Becky G and Digital Farm Animals feature Davido and Rvssian for “Next To You Part II”

Nigeria is on the rise to be dancehall’s new creative hub with Davido’s hit singles finally crossing over to radio in the states and this year’s Coachella having two separate Nigerian sets. Latin-pop would be the natural competition for dancehall dominance but Latin pop-star, Becky G and Digital Farm Animals seem to welcome the competition, bringing in Davido’s Afropop talent to create, “Next To You Part II”, a song that embodies every aspect of a modern pop song.

EDM’s embrace of Afropop has helped the genre and its ambassadors become sort after in the international music scene, creating a space where the signature blend of reggaeton, rap, and pop felt familiar for audiences in dance clubs around the world. The EDM influenced beat for “Next To You Part II” is the same from the previously released “Next To You” single, but Davido’s charming melodies add a distinctly human gait to make Becky G and Rvssian emotionally compelling verses even more riveting.

Stream “Next To You Part II” by Becky G and Digital Farm Animals, Davido and Rvssian below.


Featured Image Credits: Instagram/davidoofficial
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ICYMI: Listen to “Swing” by Quavo, Normani and Davido

Akwaeke Emezi’s “Freshwater” novel is getting adapted into a series by FX

Nigerian writers have been taking the international literati scene by storm, getting spotlighted by international award bodies and getting big co-op TV nods. While we are still waiting for George R.R. Martin’s HBO adaptation of Nnedi Okorafor’s sci-fi novel, “Who Fears Death”, it looks like another Nigerian author’s book is getting the Hollywood treatment with Akwaeke Emezi announcing working with FX to adapt their “Freshwater” novel into a series.

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The non-binary writer made the announcement on social media last week, explaining that they would be writing and executively producing the project along with Tamara P. Carter to bring the surreal novel rooted in Igbo cosmology to TV screens. The novel explores Igbo traditions, spirituality, identity and mental illness as the heroine, Ada, a Nigerian student in her final year of college, becomes aware of her multitudinous selves and has to make peace and accept that she’s “A village full of faces and a compound full of bones, translucent thousands”.

Though the series is still in early production, the book has made a rockstar of Akwaeke Emezi, earning them a place on The Women’s Prize 2019 longlist of 16 books written by women from across the globe, speaking on different themes of femininity and related topics. “Freshwater” is also a finalist for the Lambda Literary Award for Transgender Fiction, the NYPL Young Lions Award, and the Edmund White Award for Debut Fiction.

Featured Image Credits: Instagram/azemezi
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ICYMI: Teni is the girl next door on our print magazine cover

Dr Sid Returns With New Single, “Good Time”

Since breaking out as a superstar, Dr Sid has nursed his reputation as a hitmaker though his releases come few and far between. He just surprised fans with a new single, “Good Time”, in time for daytime summer parties, with the beat and sentiments expressed on the song designed specifically for DJ setlists at nightclubs.

For “Good Time”, Mavin in-house producer, Ozedikuz sets up a boisterous beat comprising of thumping bass drums and shimmering piano keys, underlining the summery vibe Dr Sid imbues his lightweight lyrics with. While the good doctor delivers both verses with his autotuned vocals, the hook is sung by an uncredited female guest artist, who adds warmth by singing the song’s central conceit: “all we need is cocktails, some cigs, foreplay, good sex, we came to have a good time”.

You can listen to “Good Time” below.

Featured Image Credits: Instagram/iamdrsid
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ICYMI: Dr Sid’s “Deep Down” featuring Seyi Shay

Ycee Shares New Laidback Single, “Gold”

The unceremonious end of the working relationship between Ycee and former label, Tinny Entertainment created some doubts as to the artist’s trajectory without his trusted machine. Ycee, though, has handled the split impressively, by setting up his indie platform, delivering a handful of winning guest verses, as well as dropping new music. He follows the release of rap-heavy “Balance” with a new single, “Gold”, his second single of the year. And unlike the debut, it features a laidback, pop-centric vibe synonymous with “Juice”, his biggest single till date.

Singing “there’s gold on my wrist and neck” repeatedly on the hook, Ycee uses “Gold” to reiterate the affluence he’s amassed since breaking out. His verses feature cocksure lyrics that are half-sung and half-rapped over the beat Beatsbykarma produces to the swing of dancehall and the grit of hip-hop, mixing cloudy piano chords and steely drums to create a bop.

You can listen to “Gold” below.

Featured Image Credits: Instagram/iam_ycee
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ICYMI: Listen to YCee’s “Balance”

Wallz Baba Collaborates With Psycho YP And Tobby Drillz For “Cozy”

Ambition is always a solid place for emcees to ground their more outlandish brags and Wallz Baba takes advantage of this with his lineup of sporadic releases, balancing his pursuit of fame and his evident self-belief. His first single of the year, “Cozy” follows the same template, albeit an attempt to reach more ears, via its song structure and guest rap feature.

“Cozy” is a superb slice of pop-rap, featuring a snappy beat built around an ominous piano riff and stomping drum pattern, as well as a sublime hook from Tobby Drillz to set up the song’s assertive disposition. Abuja rap ascendant, Psycho YP delivers the first verse, rife with elastic bar structures and assured raps. Wallz Baba’s second verse follows the same candour, but his verse takes a more personal spin, adding some autobiographical details which give his lyrics a relatable feel.

You can listen to “Cozy” here.

Featured Image Credits: Instagram/wallz.y
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ICYMI: Listen to Pyshco YP’s groovy single, “Be Like You”

A-Q replies Joyner Lucas’ “Devil’s Work” with new single, “God’s Work”

Earlier this month, American rapper, Joyner Lucas put out “Devil’s Work”, a widely shared single that divided opinions because of its controversial lyrics, hinging on the demise of certain, name-checked individuals who the rapper felt the world would be better off without. Veteran Nigerian rapper, A-Q, has released a new single replying Joyner Lucas with his opposite stance, “God’s work”, along with an accompanying video.

Set to the same 808-drum led beat as “Devil’s Work”, A-Q reels off an extended, freewheeling verse, detailing his opposing views through bars that highlight the preciousness of each life. While an abortion line lands rather awkwardly in the midst of global debates concerning the topic, A-Q’s equally sneering and contemplative candour makes “God’s Work” a riveting piece of social commentary. In the DIY video for “God’s Work”, A-Q performs the song in a black and white background, embellishing the stark sentiments expressed throughout the song.

You can watch the video for “Devil’s Work” below.

Featured Image Credits: YouTube/ThisIsAQ
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ICYMI: Listen to A-Q and Ruby Gyang’s “-Ve”

Listen to “RAIN”, the new single from Miles From Mars

Miles From Mars, aka the intergalactic afroR&B band formed by SoulBlackSheep and Bio just released a new single, “RAIN” to add to their growing romanced themed discography. The band debuted last year with “Asteroid Blues” featuring Paula B, laying the lo-fi blueprint for their sonic explorations.

Though both Miles From Mars artists are still quite new, their music has a charming bedroom-pop roughness marked by the lo-fi production, straightforward lyrics and catchy guitar riffs. On “RAIN”, they keep this vulnerability as they candidly address their love interests, confessing their romantic feelings in a mix English and their native Yoruba dialect; “Bi Orun Ban ro/ Bi Ojo Ban ro/ You are the one that I write this song for”. Cuts from a viral voice note of someone expressing similar sentiments to their partner is included in a Drake-esque mood setting finesse and it makes the song even more charming.

Stream Miles From Mars’ “RAIN” below.

Featured Image Credits: Soundcloud/milesfrommars
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ICYMI: Listen to “Asteroid Blues” by Miles From Mars and Paula B

Zlatan Shares Inspirational And Prayerful New Single, “This Year”

Last week, Zlatan released “4 Nights In Ekohtiebo”, a contemplative single informed by a recent, torrid set of events that saw him arrested by the EFCC, alongside frequent collaborator, Naira Marley, who is yet to be granted bail. On bail and potentially with no charges to answer for, Zlatan has just dropped a new single, “This Year”, an attempt at getting back to his regularly scheduled program, and a return to the jovial form that brought him to to the limelight.

Rexxie produces the dancefloor-ready beat for “This Year”, mixing chippy guitar riffs and propulsive Afropop drums, while Zlatan jumps on the beat with his trademark syncopated vocals, delivering lyrics that are equal parts inspirational and prayerful. For his verses, the rapper recounts his rise to wealth and fame, while throwing in self-admonishing lines that will resonate with listeners. It’s his hook, however, that embellishes his sentiments, as he delivers a slew of prophetic lines, and also sings, “As I dey hustle, k’owo nla ko wole (let plenty money enter)”.

For its accompanying video, Clarence Peters directs a colourful video highlighting the song’s perfect for Owambes (high octane Yoruba parties) and large gatherings in general. Solo shots of Zlatan performing the song in traditional wears, as well as the movements of selected party attendants are cut together before it climaxes at the party where Zlatan performs in front of the crowd.

You can watch the video for “This Year” below.

Featured Image Credits: YouTube/ Alleluyah Boyz Ent
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ICYMI: Listen to Zlatan’s “4 Nights in Ekohtiebo”

Best New Music Special: ‘Mandy & The Jungle’ by Santi

When ‘Mandy & The Jungle‘ pops up in conversations five years from now, the most interesting thing to see would be how the roll-out and release of the project is replicated in popular Naija fashion.

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Being a risk-averse artist in a space where traditional styles are safer bets for quick wins, Santi, in spite of his relentless reclusiveness, cannot shy away from being labelled a trendsetter. His new album oozes with an indelible dreamlike Afro-fusion, the truest reflection of Santi’s greatest joy: “A freedom to create without limits”. But what is also unforgettable about this studio debut is the way the record has come to life with a lithe deliberateness at every turn; from pre-released singles to visual aesthetic.

Although Mandy & The Jungle is his fourth studio project, Santi revels in hedonism, nostalgic love and youthful aspirations often commonplace on neo-R&B debuts. That Santi doesn’t make any grand statements does not mean Mandy & The Jungle isn’t laced with poignant thought-streams often warped in his diminutive language (Santinese) and a twisted sense of humour. On the opening track, “Raining Outside”, Santi affirms his availability to a lover who has nobody else to call. He however also lazily suggests their heart-to-heart can wait till morning.

Even before Santi announced his deal with Interscope-affiliated American label, LVRN, speculations about the calibre of features to expect from Mandy & The Jungle tapered towards producers or artists with prominence for an added cross-over edge. But starting with production work done almost entirely by his Monster Boyz collective, Santi’s collaborators are immersed in his own synth-set electronic universe. Instead of following a trend we have come to anticipate from otterly Afropop careers, features from DRAM, Goldlink, Krisirie and Kida Kudz tip Santi as one of the greatest curators of the Alté generation. On “Demon Hearts”, “RX-64 (The Jungle)” and Raw Dinner, Santi fluidly transitions between realms of experimental hip-hop, R&B and contemporary Afropop. Under the careful arrangements and across colourful expressions and synchrony, Santi’s pointed world-view and obscure influences (like Owl City) bubble to the surface.

Mandy & The Jungle is wildly difficult to define, without prior understanding of why Santi has so many far-reaching influences. Santi like many young Africans around the continent was groomed by MTV Base (started operations in Lagos in 2005) in his early teens, then unassumingly transposed onto post-MySpace social networks as an adult. Over the last two decades, the spread of cable TV and mobile technology have become honeypots for investors and startups looking at African markets, but there is no truer reflection of how quickly Afro-urban culture is evolving like the DIY music scene.

The term ‘alte’, was contentiously coined for Nigeria’s DIY musicians in reference to what many traditionalists view as an ‘out of the norm’ lifestyle. But as Santi embodies on his new album, the word ‘Alte’ is short for ‘alternative’, but that’s not what it means. Rather, it’s a compressed summary of the wide-ranging cultural influences can inspire the movement. And when the guitar-licked opening moments of “Diamonds” temporarily transport you to a world of Disney-teen dramas, “Mandy & The Jungle” shines brightest: As validation to a generation’s experience, an acknowledgement of the limitless possibilities that can happen when millennial Nigerian nostalgia meets contemporary popular art.

Stream Mandy & The Jungle below


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The NATIVE Rebel Issue: Santi’s Rebellion

See the music video for Oshmann’s “Mans”

Because art often imitates life, several artists have used Lagos as muse, attempting to capture the famous city through their distinct perspectives. Ajebutter22 recently released his romantic tribute to Lagos, “Lagos Love” with a charming music video to match, but while he agrees on with the stifling reality in the city, his depictions still stand at sharp contrast with the Lagos setting for Oshmann’s new single, “Mans”, as the rapper takes us through the more sinister scenes of Lagos through the eyes of a hustler.

Slow piercing and melancholy instrumentals produced by Toye Aru set up the chilling mood for Oshmann’s hardcore confessional, establishing his hustler instincts as he brags about his ability to navigate the gritty reality on the streets in a mix of English and Yoruba bars. Despite Oshmann’s confidence in his street-smart, the emotions are dark, painting a gloomy picture of Lagos that inspires a noir music video directed by Toye Aru to match his vision through unhygienic streets, scenes of police arrests and under potentially dangerous scenes.

Watch the music video for Oshmann’s “Mans” below.

Featured Image Credits: YouTube/Aru Productions
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ICYMI: Watch SuperWozzy’s music video for “The cops the youth the country”

Skiibii teams up with Teni and DJ Neptune and Falz for new single, “Daz How Star Do”

Among the many perks of Afropop genre is the fluid mash-up of several pop sounds as though they were meant to be one genre. Skiibii’s latest single, “Daz How Star Do” is a testament of this remarkable feature as the song spirals between pop, rap, dancehall and EDM territories without sounding off beat or forced.

Jaysynths Beatz produces the catchy beat for “Daz How Star Do” with a sticky flute sample that does wonders to the song replay value. Skiibii teams up with Teni and Falz bring their fun and humorous sensibilities as they join him to sing and rap about their superstardom. The music video EAD directs is set in Lagos, featuring dancing, horse riding, a mascot for one of the three wise men statue in Lagos and more celebrity cameos as Skiibii reminds everyone of his celebrity. You know, in case his superstar guestlist and lyrics go over anyone’s head.

Watch the music video for “Daz How Star Do” below.

Featured Image Credits: YouTube/SkiibiiVEVO
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ICYMI: See the music video for Skiibii and Reekado Banks’ “Sensima”

Patoranking Releases Anticipated Sophomore Album, ‘Wilmer’

Dancehall artist, Patoranking has just put out his anticipated sophomore album, ‘Wilmer’. The 12-track project is a follow-up to his 2016 debut, ‘God Over Everything’, and is named after the singer’s daughter who also features in the album’s cover art.

While the increased global fanfare around Nigerian music tends to centre more on the country’s more talked about A-list acts, Patoranking’s crossover efforts, which includes sold-out performances across Europe and Africa, places the singer as an integral dark horse in Afropop’s continued rise. ‘Wilmer’s diverse guest list, featuring pan-African collaborations with Busiswa and Nyanshiki, as well as international assistance from Bera and Donae’o, is a marker of Patoranking’s ambition to move to the next level of crossover success.

Earlier this week, Patoranking hosted a private listening party for ‘Wilmer’, with 2Baba, Tiwa Savage and Wizkid amongst the attendees. The album is now available for public ears.

You can listen to Wilmer here.

Featured Image Credits: Instagram/patorankingfire
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ICYMI: See the music video for “Lenge Lenge”, a pre-released single from ‘Wilmer’

Watch Hamzaa In The Video For Her New Single, “London”

Hamzaa’s enchanting performance on Odunsi’s Mine, as well as “Take Me There” off ‘rare’ helped capture the fancy of Nigerian music enthusiasts. Her 2018 project debut, ‘First Signs Of Me‘ also established her endearing brand of emotive soulful pop music, and she builds on that reputation with her new single, “London”, her major label debut.

Dedicated to the city she calls home, the newly-minted Parlophone records signee reminisces on her more peaceful memories of London. “Stay out late at night without a worry, those were the days I felt safe, young and free”, Hamzaa sings over production comprising radiant piano keys, thumping bass and tribal drums. While she expresses worries about the current state of the city, her powerful vocals beam with optimism throughout the song, singing “I will always find love in my heart for London” on the pre-chorus.

For the song’s accompanying video, frames of Hamzaa performing the song alone in a cozy bedroom, then alongside her friends. Quick shots of people moving around the city are also interspersed, representing the song’s celebration of joy and togetherness.

Watch the video for Hamzaa’s “London” below.

Featured Image Credits: YouTube/Hamzaa
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ICYMI: Check out the essentials for Hamzaa’s ‘First signs of Me’ debut EP

Tiwadara releases prayerful and festive new single, “Faaji”

Tiwadara is typically known for his production credit scattered around the experimental catalogue of artists from the indie music scene in Nigeria. However, fans and followers of his Instagram account know that the producer has a decent set of pipes that challenge his reputation as an accomplished producer. For his new single, “Faaji”, he blends both musical talents for a groovy club.

Singing “Gbe mi soke/ Funmi ni money, Aye nbe loke/ I want to turn up”, “Faaji” listens like a pleasant cross between a prayer and a club banger. It’s the perfect sentiment for a song he released to celebrate his birthday tomorrow, the 25th of May, as he fuses Afropop drum riffs with EDM percussion samples and catchy horn samples.

Stream Tiwadara’s “Faaji” below.

Featured Image Credits: Instagram/tiwadara
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ICYMI: Stream the Tiwadara produced tracks from Deena Ade’s ‘Cries of my Subconscious’ EP

Fela Anikulapo Kuti To Be Honored At Felabration UK 2019

Not a lot of artists have a legacy as towering and enduring as Fela Anikulapo Kuti does. The annual Felabration Music Festival held in his honour every year since his passing 22years ago is just one of the many proofs of his legendary status. As part of this year’s festivities, the Afrobeat progenitor and African music icon will be honoured at Felabration UK, set to take place at Indigo at the O2 on Friday, August 30th.

Before patenting Afrobeat, Fela spent an important part of his formative years in the UK, schooling at the Trinity School of Music in London, as well forming and playing with his very first band, Koola Lobitos. Felabration UK is apt, not just for being integral to Fela’s musical beginnings, but also for helping to lay the groundwork for Afropop’s global rise in recent years—his Glastonbury headlining set from 1984 remains a highlight for African music.

Felabration UK will feature some of the biggest African music stars on its stage and is set to offer a show-stopping experience, including décor recreating the ambience of the New Afrika Shrine in Lagos, as well as on-screen visuals and cultural dances. Advanced tickets are available via SHOOBS and AXS.

Featured Image Credits: Instagram/felakutiofficial
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ICYMI: See the rare clip of Fela’s performance on the Pyramid stage at Glastonbury in 1984

Runtown shares long-awaited ‘Tradition’ EP

Runtown just put out his long-awaited Tradition EP a week before its scheduled release date. The 6-song project is coming three years after his late 2015 debut album, ‘Ghetto University’. Although the singer had been teasing a new project since February last year, he was limited to releasing only a handful of stellar singles by a public legal tussle with the boss of his former label, Eric Manny.

Now fully independent, and putting out music under his Soundgod imprint, Runtown intends on using his autonomy as a springboard into the next level of his career, hoping to partake in the global attention Afropop has enjoyed lately. Last year, Runtown’s “No Permission” collaboration with Nasty C provided proof of Afropop’s evolution, as well as his ability to blend Nigerian music sensibilities with western soundscapes. ‘Tradition’ follows the same winning confluence formula, featuring a sole guest verse from South-east London rapper, Fekky on the pre-release single, “Unleash”, with production from premier Afropop producers, Del B and Spellz.

You can listen to Tradition here.

Featured Image Credits: Instagram/runtown
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ICYMI: Listen to Runtown’s pre-released single from ‘Tradition’, “Unleash” featuring Fekky

KA$H shares two-track tape, ‘Dontlookbak’

KA$H usually shares the mic with dndSection, Folabi Xan and OBA as a member of the Traplanta collective, but the rapper just released ‘Dontlookbak’, his first solo tape. The project contains two new tracks, “Benedikt” and “Red + Blue (New Bag)”, as he digs deeper into the emotional extremes that make his rap bars so captivating.

The first track, “Benedikt” coasts on a sweeping synth-led trap beat Elijah Bane produces with bouncy 808 drum machine riffs. KA$H rides the momentum of the beat to perform his cocky set, swearing his loyalty to his brothers; “I’m cupping Gs just for my gees/ It’s not for me”. The second track, “Red + Blue (New Bag)” has a similar flex, written to advertise his penchant for gifting his love interest anything she wants. Though the brags, catchy flow and the psychedelic trap beat Elijah Bane produces have enduring themes typical of the rapper’s growing catalogue, it offers some hint at what drives and motivates him to chase the cash.

Listen to KA$H’s ‘Dontlookbak’ below.

Featured Image Credits: Instagram/kashreborn
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ICYMI: Check out all the essentials from Traplanta’s ‘La Vie’

Listen to “Might As Well” by Dimss

While both dancing and the music that fuels it can be inherently sexual, some artists choose to cut out the middleman and go straight to the source. Dimss’ first single for the year, “Might As Well” highlights the London-based singer’s sensual pen game and his keen ear for melody. The single was released on his birthday, 8th of May, under the imprint of his Family and Friends collective.

Laid back instrumentals set a relaxing ambience with airy synth and percussion harmonies that match Dimss’ effortless flow, riding the beat to perform a masterclass on how to talk your lover into a threesome; “Bad bitch want to come through so you might as well too”. Though it’s not exactly the most practical excuse (unless it is), his playful suggestion is silly enough to work with his charming vocals serving to woo his lover and listeners. If you’re too cheap to spend money on lace, candles, and sex toys, adding Dimss’ “Might As Well” to soundtrack coitus could still ignite passionate lovemaking.

Stream Dimss’ “Might As Well” below.

Featured Image Credits: Instagram/Dimssthebaba
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ICYMI: See the colorful music video for Korede Bello’s “Mr Vendor”

Legendury Beatz and Mr Eazi team up for 3-track project, ‘Zanku Leg Riddim’

Last year’s mainstream emergence and eventual ubiquity of the Zanku dance, was mostly proof of the streets’ indelible influence on Afropop. When prominent production duo, Legendury Beatz released their 2017 debut album, ‘Afropop 101′ as a crash course on the genre, the Zanku had yet to surface. The duo’s latest release, a three-track project with Mr Eazi, ‘Zanku Leg Riddim’, takes cognizance of the popular dance craze dominating pop music zeitgeist in the streets and high-end clubs of Lagos.

Sharing the same title, but differentiated by the guest appearances or lack thereof, all three songs share the same South African House-inspired beat by Legendury Beatz, comprising hard swinging bass drums and humming synths. Mr Eazi delivers the main vocals on each version, setting the mood by detailing specious specifics about club attendants, before going on to delivering the dance instructional repetitive hook; “zanku, leg work/shaku, gaga”.

Mr Real and Zlatan, two of the most popular faces from the recent wave of street music, deliver irreverent, catchy rap verses on their respective versions. The final version features just the instrumental and Mr Eazi’s hook, most likely a call to other artists who wish to create their own version of “Zanku Leg”.

You can listen to ‘Zanku Leg Riddim’ below.

Featured Image Credits: Instagram/legendurybeatz
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ICYMI: Listen to Legendury Beatz and Maleek Berry’s “Love Can Do”

The Shuffle: D’Banj’s “Mr Endowed” as the benchmark for Afropop’s global appeal

With the increased relevance of social media, music streaming platforms among other things, it would be criminal to credit any one thing for Afropop’s recent acknowledgment in mainstream music publications around the world. Yet, if D’banj decided to take the credit for turning the genre into the huge and bankable entity it is today, he’d have good reason. Today marks the 9th anniversary of his 2010 classic record, “Mr Endowed”, which is set to go down in history as the most iconic international collaboration in Nigerian music history with Snoop Dogg’s feature on the song’s remix.

In Afropop’s ongoing metamorphosis into potentially a full-fledged transatlantic pop genre, international collaborations have gotten commonplace enough to be unremarkable and often inconsequential. But when Snoop Dogg joined D’Banj on the showy Don Jazzy produced Afropop hit record, “Mr Endowed”, it was a crucial moment that rippled across the whole country and made every Nigerian feel proud to be recognized by international pop culture tastemakers.

Though the reverie of Snoop Dogg’s rap verse lasted less than a minute, it was pivotal in expanding D’Banj’s audience range, securing his voice on the radio in regional and global pop markets and going on to work with Kanye West’s GOOD Music label a few months after. The unlikely collab between Nigeria’s biggest artist and one of Hip-hop’s most famous and vital figures showcased Nigerian pop music as viable and hastened a massive historical turn where international record labels like SONY, RCA, Universal Music and Warners now have invested interest in the sound.

D’Banj’s impressive career has set the standard for what it means to be a superstar in Nigeria. From his Mo’ Hits days to his solo career, the Koko Master’s catalog is a cornerstone for documenting Afropop’s glamorous history. It’s hard to imagine the present international exposure Nigerian music is enjoying without “Mr Endowed” bridging the gap between LA and Lagos.

Featured Image Credits: YouTube/MohitsRecordsTV

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You are meeting Debola at a strange time in his life. He wandered into a dream and lost his way back. Tweet at him @debola_abimbolu


ICYMI: The shuffle revisits that time Michelle Williams ripped off Nigerian gospel singer, Agatha Moses for “Say Yes”