The Shuffle: How on God’s earth did Terry G get away with “Free Madness”?

The first thing you hear on Terry G’s “Free Madness” is not quite clear. It’s hard to tell if its a piano or a horn or a trumpet, but it plays loudly like white noise in the backtrack for 6 full seconds, even as drums and epic organ pianos set into the arrangement. This intro in which Terry G also announces ‘Testing Microphone Eh/ Terry G testing microphone’, soon devolves into a riotus drum roll with electric pianos bouncing along an energetic melody stream. It’s all too noisy to stand at first but Terry G’s complex instrumentation is only a side-step to his ebullient charisma, and this is where “Free Madness” hooks you.

No one exactly knows how Terry G’s “Free Madness” made it out of the studio. But as Terry G would later reveal at the peak of his success, “Free Madness” was a single-take freestyle he recorded after getting fairly intoxicated and stoned. “Free Madness” supposedly leaked into Alaba DJ mix CDs and eventually the internet a few weeks after the recording, becoming an instant hit and perhaps one of the biggest songs of 2008 in the process.

As “Free Madness” implies by title, there is neither story nor narrative. Yet he manages to cover every inch of the beat with vocals, even if he had to give up on human vocabulary resorting to gibberish at random intervals. The act is not slight when you remember the only artist who comes close to this level of confidence while neatly operating within the confines of mediocrity is probably D’banj. Terry G brought “Free Madness” along with a strong personality that has become an important part of his brand ever since. Like D’banj used the word ‘Koko’ sparingly as a larger part of his shtick, Terry G He popularised the word ‘Gingah’, a similarly vague often referenced word with many loose meanings.

Terry G’s “Free Madness” is completely devoid of any purpose or meaning, yet it’s been nine years since its release and it’s still unclear how this became his break out single. Perhaps in a near future, someone somewhere will write a term paper on how Terry G trolled Nigerian hypocrisy for content in music with a song with no actual content. Until then, I think it’s safe to assume the rumours about the strange but wonderful things drugs can do for you are true.

Listen to “Free Madness” via YouTube below

Get all four songs off Nonso Amadi and Odunsi’s ‘War’ EP

Essentials: Nonso Amadi And Odunsi’s ‘War’ Is The EP They Need At This Point In Their Career

After getting over the initial skepticism for a joint EP from two of Nigeria’s most celebrated indie artists, it eventually registered that maybe it’s too early in their career for rivalry. Nonso and Odunsi have made a name for themselves by building quite a reputable fan base to boast. Despite obvious attempts to steer clear of the Afropop populated mainstream, both artists have earned their spots on radio playlists and a focused collaboration of skill will definitely help increase their individual appeal in the long run. It’s too early to tell how big War will get, but the four-track EP is already racking up SoundCloud numbers and radio is starting to catch on too.

For a lot of new artists, label pressure and cost of promotion per single usually puts a strain on how often they can release music. However, Nonso Amadi and Odunsi are both directly plugged into a growing culturally aware generation, and surpassing the the challenge of appealing to adventurous taste palettes is their greatest achievement thus far. This also allows them the freedom to experiment with various sounds and sub-genres until a final form emerges in a not too distant future.

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The first track on War, “Ocean” immediately draws listeners into a tropical soundscape that carries on all through the entire EP. Higo and Harry produce a mid-tempo beat with synthesizer piano riffs and bass drums. Nonso and Odunsi sing on the same laid-back pitch to give the song a party by beach feel. This sets tone for all of what’s to come on War

The tempo of the EP gets a little high on “Don’t” thanks to a dancehall bounce and samples off “Turn Me On” by Kevin Lyttle and Paul Play’s 2006 hit, “Angel of My Life”. But a mellow underground backtrack renders the song calm, and even better when a jazz saxophone solo sets in towards the close of “Don’t”. The same chill is applied to album mid-point “Stay” . Even title track “War” is a neo-R&B love song with just enough feel of the tropics to ease into summer playlists in the coming weeks.

With War, Nonso and Odunsi deliver a somewhat nostalgic project that taps into a bit of everything to reach for something new. There may be no “Situationship”(s) or “Tonight”(s) on this EP, but considering the responsibility these two artists have to help Nigerian music reap the early benefits of a globalised digital world, War is perfect for what it’s intended to be.

Stream War via Apple Music here

Featured Image Credit: Instagram/nonsoamadi

Listen to Odunsi’s “Desire” featuring Tay Iway and Funbi

Adekunle Gold’s “Work” reinforces some important core virtues

Story by Fisayo Okare

On the morning of Workers’ Day, Adekunle Gold released his music video for “Work” a hustle mantra off his debut album Gold.

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Adekunle Gold’s deeply trenched traditional values surfaces as he sings about virtues of hard work and the importance of staying true to yourself. “Work hard, respect yourself and don’t live a fake life [because] hustle can’t kill anybody”, he says, presumably talking to every Nigerian who lives a public façade to mask the actual reality of their private life. Because, who are you trying to impress really If you can’t live true to yourself?

This subtly gives us all the dose of the Nigerian reality, where people are more concerned with how they are perceived as opposed to who they really are. The result is a society of people augmenting their public personas to fit into the social class they desire. That Lagos big boy may not really own that Jeep; the girl rocking that Gucci bag may have no transport fare to get home; or at the barest minimum, a lot people own flashy smart phones they can’t consistently afford to subscribe for.

On one hand, it’s easy to throw shade at this category of people but the world survives on the principle of cause and effect, even for so-called fake-lifers.

No offence to Adekunle Gold, but we can’t judge people who live pretend lives exclusively without admitting some of our own biases. First impressions are everything and at least one of us has had to show up at a job interview a little sharper than we look on a normal day because we know that’s what we would expect if the tables were turned. Or perhaps that time you had to be at an elitist event so you hopped a bus to the nearest bus stop before uber-ing a few blocks the rest of the way. It’s tough to admit, I know, but the human mind is wired to Judge without basis. Hence, to avoid passing off the wrong impression appearances must be kept up to the roof.

Life is interesting. To say that “hard work pays off” means that when you work really hard, you get to reap great benefits from your effort. But how do we measure hard work? In the music video for “Work” directed by Moe Musa, the B-rolls show people on the street who struggle under the heat of the sun for long hours, hawking food, butchering meat, fishing and sweating their asses off to earn an income. The glamour of working hard is ironically downplayed here when you realize that the amount of literal physical labour doesn’t necessarily translate the same effect to physical wealth. After all, there is no doubt that the brick layer sweating under the sun is a harder worker than the banker clicking buttons away in an air conditioned room, where they stand apart however, is in who gets the bigger pay cheque at the end of the day.

This is not to say that there is no virtue in hard work but philosophical discussions like this require not only context but also an open-minded awareness of our individual privileges. Hard work pays but opportunity is just as important even if you have to fake it till you get it.

Check out the video for Adekunle Gold’s “Work” below.


Featured Image Credit: Instagram/adekunlegold

Sarkodie’s “Gboza”, Speaks Praise After Hustle

You won’t believe what Dencia’s been up to!

Is there any Nigerian (using that word very loosely in this particular context) pop star who has harnessed controversy as successfully as singer and entrepreneur, Dencia? Getting invited to the Grammys, becoming a global ambassador for skin whitening and drawing the ire of feminists around the world, constantly talking her way in and out of feuds, Dencia has all the trappings of the classic diva. And as it turns out with her new single “Ella Eh”, she also has the very rare ability to craft a hit song that literally sounds like nothing else out there right now.

Dencia first gained the attention of the music industry as a recording artist and it seems in 2017, she is returning to her music roots with renewed intensity. Her new single “Ellah Eh” is a pastiche made of the multivariate heritage that the singer has to draw from in her music. The song is sung predominantly in English and French, and what we suspect is either Ewondo or Fang (two of the more prominent indigenous Cameroonian languages) and the music to which she sings has strains of Congolese Soukous, Nigerian Afrobeats, a string riff that could only have come from a Goje and that distinct French West African sound from Mali, Senegal and Cote D’Ivoire that has come to be known as World Music. With production that is only a few hand flourishes away from magic, these diverse influences come together to create an infectious ear worm.

This is the most vocally adventurous we’ve seen Dencia go as well, she layers on harmonies, creates an altered chorus to create a wall of sound for the song’s sonic peaks and works some pretty neat melodies. I can scarcely believe I’m waxing this lyrical about a Dencia song but Good God, give the girl her due.

Stream “Ella Eh” via Apple Music here.

Featured Image Credit: Instagram/iamdencia

Tiwa Savage and the curse of the groupie effect

Best New Music: With “Rock Your Body” Burna Boy proves there’s no genre he can’t own

The first thing you recognize on Burna Boy’s new joint is that crisp sparseness that has become emblematic of British influenced Afrobeats, a crispness that comes from studious production instead of pure, unbridled inspiration. Nigerian Afrobeats is often frenetic, always slightly off-kilter, enough to intrigue you but not enough to completely throw you off. This is why it comes as no surprise that the song is produced by British producer of the moment Juls, who is also collaborating with Burna on a project of his own later in the year. Perhaps this British connection also explains why Burna Boy is breaking character and giving us “Rock Your Body”, one of his chillest songs in years.

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In the last year and half, the singer’s music has been fueled by personal and professional controversies, his comeback single “Pree Me” signaling his reconciliation with long time collaborator LeriQ, and the follow up single “Hallelujah” chronicling the spats and disagreements he’s had in his career, and how somehow his music continues to resonate in spite of, or maybe because of them. Removing himself from our ‘toxic’ industry and collaborating with a producer completely removed from our local politics, might be the reason he’s feeling playful again. Because “Rock Your Body” is peak chill Burna Boy, rife with flirtatious lyrics and quips about bum-bum.

Think “Like To Party” but drenched in Jamaican Patois and a heavy dose of Burna’s relentless charisma. Saxophone solos pop up on the song’s chorus and verses. And traditional Nigerian instruments like the Shekere and the Pot drum provide that subtle afrobeats vibe that the song was otherwise lacking.

It might not be what we’ve come to expect of Burna, but it is definitely a welcome throw back for the fans from the early days and a good primer for people just getting into the singer’s catalogue.

Listen to “Rock Your Body”  via Apple Music here.

Featured Image: Instagram/@BurnaBoygram

Hear “Hallelujah”, Burna Boy’s first single of the year

Charles III is too woke to be living in dreams on “What is Life?”

Isn’t it refreshing when you stumble on an honest to goodness rap song? You know the kind of rap song where all you hear are clearly enunciated 16 bars after 16 bars dropped? The kind of rap song that doesn’t have any corny punchlines or sung-rap segues? The kind of rap song that isn’t trying to be anything else; not a cross-over hit, not a genre chameleon, just itself? Well then you should listen to conscious rapper’s Charles III’s new single “What is Life?” 

The stripped down aesthetic of classic rappers is what Charles III decides to adopt for the new single. A simple midi drum loop, a vocal sample, echoed and repeated through the song like a sombre adlib, and synth guitar notes, sustained to create a wall of sound effects, on which the rapper can muse. And Charles III muses, forgoing the atypical themes from Nigerian rap for a more personal introspective outpouring that wrestles with the place of a rapper in a world where materialism, and unreal pressure forces young creatives to transmute into ugly caricatures of themselves. He is unashamed to speak of his religion, to share his doubts and aspirations, referencing the high street brands that he still rocks, even when everyone else is hopping on the Gucci train, as a metaphor for his life.

You come away from ‘What is Life’, sombre, inspired to look at your own priorities, and in an industry that seems obsessed with escapism, it couldn’t come sooner.

Listen to “What is Life?” here.

 

Get all four songs from the ‘War’ EP by Nonso Amadi and Odunsi

Di’Ja is married, and ready to shed her good girl image

Di’Ja appeared set to steal all fandoms when she released “Awww” back in 2014. However, she failed to follow up with another acclaimed single, only delivering forgettable verses on Mavin’s releases. Whatever the reason for that, “Wan Chop”, is her ticket back into everyone’s playlists. I guess we have to credit Don Jazz for showing faith in the singer who has now proven she still has some pop greatness in her.

Di’Ja delivers the ultimate girl power anthem with “Wan Chop”. Sure, the times when women were nervous about showing sexuality in music videos are fast disappearing but Di’Ja makes all previous attempts look petty. That includes Tiwa Savages “Kele Kele Love” and other songs heralding equal rights for women. Men typically can get away with flagrantly sexual lyrics, while women are forced to tread more carefully around the subject. This hasn’t stopped Di’Ja from making a sexually provocative song with clever lyrics that make it suitable even for kids. Madonna would be so proud.

Don Jazzy produces a mid-tempo beat with high-life piano riffs and drums for “Wan Chop”. Di’Ja sings with reckless abandon on the forbidden subject of cunnilingus, drenching the entire song in double entendres about eating. Olamide almost single handedly ruined Wale’s album with his edgy hook on “Fine Girl”. “Fine girl to ni idi nla. Oon se mi kin la” is far less attractive than eating out, going down, breakfast in bed, whispering to Venus. Di’Ja expresses her sexuality in the most colorful fashion, subverting gender expectations along the way.

“I can’t wait to have your delicacy”, “He said he likes the way I pop it and the thing I put on top it so he thinks I’m the last bus stop” and “It’s my duty to feed my baby, Oya baby come chop” sound like the most innocent things to say. But the emphasis cannot be explained away, and while she flirts with corniness, it never actually gets there. Clarence Peters directs the video for “Wan Chop” featuring candy bars, cakes, ice cream, chocolate coated doughnuts and much more.

Watch the video for “Wan Chop” below.

Featured Image Credits: YouTube/MavinRecords

check out Niniola’s sensual video for “Maradona”

Davina Oriakhi hits yet another homerun with “F.S.L.S”

Davina Oriakhi has come a long, long way since she recorded her first song, honing her craft, perfecting her sound and imbibing the expansive experiences needed to effect transformative songwriting. It seems that Oriakhi is finally ready to make her name in the Nigerian music industry with a new era of music and an EP that showcases her best song writing yet, dropping “Silence Father Have Mercy” earlier in April to great critical feedback. She isn’t letting us get too comfortable though, because she’s already put out a follow up single “F.S.L.S”. 

Seek truth my dear, I say it one time for you to hear

This is the rousing call that Oriakhi starts her new single with, a real inspirational bop, echoing many of the Black female greats like India Arie and Jill Scott, foregoing songs with more lucrative subject matters, and choosing instead, to explore ideas of self worth. Oriakhi gives some of her best vocal work on this song too, her notes sure, crisply taking charge of the song’s single percussion and guitar solo that seems to exist as a non-verbal, complementary bassist. Oriakhi even references Beyonce’s Lemonade taking a phrase from Warsan Shire’s poetry, and pronouncing the phrase in such a way that it stays a hidden gem that only true fans of the album and genre will immediately recognize. Them and journalists.

Two excellent songs back to back almost seems like a fluke, but we are all for it continuing. If the new music continues to grow in creative dexterity and diligence, then it will be life affirming and we appreciate that.

Listen to “F.S.L.S” here.

 

Get all four songs off Nonso Amadi and Odunsi’s ‘War’ EP here

Mo Gunz samples classic trippy 90’s black Britpop for “No Time”

There was a subgenre of  Black British Pop that dwelled on the grotesque and macabre. Inspired, in part, by British punk, goth and emo scenes that were defined by their obsession with gothic literature and aesthetics, but unable to join these sub-genres because of their overwhelming whiteness, these black artists found a way to splice their preoccupation with horror into more socially acceptable genres of pop and R&B, into which black artists were pigeonholed. Groups like Big Brovaz sampled classic and contemporary horror tropes as a way to infuse their music with a sense of wonder, especially ‘spooky’ or ‘ethereal’ samples in their music. It is these sounds that you first recognize when you hear Abuja based rapper Mo’ Gunz’s new single “No Time“.

A simple string of xylophone synth notes on a loop is the song’s primary melody. Added to a mist of foreboding hums, a four count 808 drum, guitar riffs and Nollywood-esque octave bent random synths, turns our primary loop into a anxiety inducing instrumental. Mo’ Gunz runs through a gamut of rap styles, switching with the song’s tempo and instrumental changes as he regales us with his single minded focus on the hustle. The punchlines are decent and he shows surprising dexterity with samples. References are also as vast as the samples on the song with Jesus and horror cult icon Jason getting name dropped.

It is a song you’ll definitely listen to more than once.

Listen to “No Time” here.

Listen to Nonso Amadi and Odunsi’s ‘War’ EP here

“Save Yourself” is Nu Fvnk’s surprisingly good attempt at minimalism

We’ll eventually get bored of even the most exciting things if we see them often enough. Once an art form goes mainstream, it loses its allure, and artists who’ve realized this renounce norms and experiment with different patterns to create unconventional art. Taking influence from several places, or subverting traditional notions has given us awesome art expressions in the past from Laolu’s art works to Fela’s Afrobeat and its pop variations. Creating something refreshingly different has inspired a NuNairobi movement in Kenya, and artists under the East African Wave collective are championing that with their music.

Nu Fvnk is a rapper who developed music producer skills when his limited resources forced him to start making his own beats. He has gotten quite adept at beat production, earning him a place as one of the major producers in the EA Wave. Nu Fvnk songs have a disco-y punk-funk undercarriage layered with his rap vocals. His new single, “Save Yourself” has a mid-tempo time signature filled with bass drums that aren’t typical of Nu Fvnk’s productions. Synth piano riffs play over this ad-lib sounding rap vocals urging us to save ourselves, but doesn’t say from what exactly.

On the downside, “Save Yourself” seems a little light on lyrics, as if experimenting with production and the excitement of juxtaposing his vocals with the beat took precedence over writing. That being said, though Nu Fvnk repeats the same 7 phrases over 3 minutes, it’s easy to conclude that the message of the song is inspirational. He earlier released “Go Green” a pro-earth single with a quicker tempo and more lyrics.

What “Save Yourself” lacks in words, it more than makes up for in rhythm and progression. The laid back minimalist beat is primed just right for good vibes at house parties where the music not only sets the tone, but provides the perfect backdrop for good conversation.

Enjoy “Save Yourself” below.

Featured Image Credit: Instagram/nufvnk

Freshl gears up for whistle blowers on “EFCC Money”

Get all four songs off Nonso Amadi and Odunsi’s ‘War’ EP here

Industry experts raised eyebrows when Nonso Amadi and Odunsi announced they would be releasing a joint project, but thanks to teeming fanbases of both singers, the initial skepticism around the choice of both artists to work together, fettered into feverish anticipation for what has now been released as a four track War EP.

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Except for opening single, “Ocean”, produced by Higo and Harry, War is entirely produced by Nonso Amadi and Odunsi. War doesn’t seem to carry any multi-layered statements within, and admittedly, the pop music high-road is a slippery slope. Still, War is an attempt by two of Nigeria’s most progressive DIY artists to find a sweet spot between new-wave Afropop and post-Drake neo-R&B. First listen reviews are super iffy, but I am a few replays deep into the EP and you will probably never hear another set of tracks perfectly primed for late night radio like War‘s.

We’ll be telling you what we really think of this EP soon, but in the mean time, you can cop a first feel of War for yourself here

Read NativeMag’s exclusive interview with Nonso Amadi

Essentials From Wale’s ‘Shine’

Wale has shown on previously released projects that he is not scared to take on new challenges. Since starting his career as a non-gangster rapper from DC, he has challenged the archetypes of the genre. Hip-hop fans might not appreciate his borderline anti-rap aesthetic, but his aptitude with words and ability to tackle any subject convincingly has earned him the respect of rap critics with previous released albums like Album About Nothing, and more. Regardless of what tone he takes—critical or goofy, reflective or boastful—his songs maintain critical themes. Wale’s latest album, Shine is taking Hip-hop defying rap albums to more delicate extremes than Drake’s Views and More Life.

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Wale’s daughter, Zyla Moon is the inspiration for the album’s name, Shine and the tracks follow the narratives of appreciating black beauty. She features on “Smile” but Wale makes sure to feature artists from Nigerian and American soundscapes to widen his reach for diverse genre merging and a larger fan base. Artists like Lil Wayne, G-Easy, Wiz Kid, Davido, Olamide, Major Lazer, Chris Brown, Travis Scott, Dua Lipa, J Balvin and Phil Ade.

The 14 track album starts with “Thank God”. Gospel themes aren’t new to hip-hop songs and Wale gets a vocalist to give a church choir lead singer feel that is reminiscent of August Alsina. The soulful instrumentals allows Wale test his singing range but that doesn’t take anything away from the hardcore rap bars he delivers. “All you’ll ever be good at is rolling weed and 2K.” Wale has been known to have quality opening tracks, and with the singing, rapping and discussion of social issues, Thank God” has all the qualities for a good intro track.

Rap songs often find their way into DJ’s dance mixes and lots of songs off Shine fit that description. “Fish N Grits” featuring Travis Scott is suitable for the laid back Trap feels while “My Love” featuring Major Lazer, Dua Lipa and Wizkid fits Caribbean dance floors. Wale takes the pop route on Shine even when he features Lil Wayne on “Running Back” that listens more like a pop song than a conventional rap songs. “Fashion Week” is one of the most pop songs on Shine. Bass heavy drums, clap beats and chant synth instruments give the song a Pharrell William meets Swizz Beatz feel. “Fashion Week” embodies Shine‘s theme of appreciating women the most with its intent to make women feel good and dance. It’s a summer jam that has the potential to get dance floors moving.

Davido and Olamide get another chance to prove themselves on an international feature on “Fine Girl.” The 10th track on Shine is an Afropop song with the same mid-tempo pace as Drake’s record smashing “One Dance.Davido gets a decent verse with Caribbean dancehall vibes while Olamide’s Jhene Aiko grocery eating inspired lines feature only on the chorus. Their collaboration goes a long way in debunking the Yoruba demon stereotype with the woman appreciation narrative.

Wale released all 14 tracks on his YouTube account for streaming, but downloads can only be made on spotify and itunes. Shine is easily Wale’s most commercial sounding project of his past 6 albums, but he still remains conscious, demonstrating an uncanny knack for seeing all sides of the world without losing his footing.

Listen to Wale’s Shine here.

Featured Image Credits: Instagram/wale.

AT is in a class only rap G.O.A.T can surpass on “Two of Us”

Listen to Reminisce talk the inferiority of his enemies on his new single “Level Yen”

Words by Fisayo Okare

When you set out to better yourself, there are many who have doubts that you will succeed, but when you eventually do, you feel pride and the impulse to show off your accomplishments, especially when you began as contemporaries and you have eclipsed them entirely. This is often the concept behind many songs. The slang “Levels to this” became popular after rapper Meek Mill released his song “Levels to this shit” where he stated “Lil nigga we don’t rock the same clothes”. Reminisce’s new release “Level Yen” seems to put his own spin on the slang.

https://www.instagram.com/p/BTbZTEBDETM/?taken-by=iamreminisce

Reminisce has always peppered his indigenous rap with English into a kind of patois. Over T-Izze’s production, he boasts “I got enemies I know I got enemies…shout out to niggas that say I’ll never pop…Gucci’s on my feet… Level wa n le o”. As he raps, the drums break right where Reminisce wants to emphasize his point, leaving just the synth-piano. But then again, even the synthesizer pauses intermittently to give the Alaga Ibile a level of respect for his flows.

The hype men in the background enhance the mood of the song as they constantly chirp in monosyllabic words; painting an image of Reminisce with members of his squad talking to that enemy they want to prove Reminisce’s success to. Wo, don’t mess with Reminisce cause, Level wa n le o.

Listen to Reminisce’s “Level Yen” below

Featured Image Credit: Instagram/iamreminisce

Olamide is in love again on new single “Love No Go Die”,

A Win for Bantu: Tay Iwar is opening for Asa’s Encore Concert.

So Tay Iwar announced that he is one of the opening acts for the much anticipated Asa encore concert during a radio tour today. For those who don’t know, singer Asa, who has gained international success for her music, had never played a proper concert open to the general public in Nigeria, until last year’s critically acclaimed homecoming tour. Playing only one venue in Lagos, millions of fans who have loved Asa from afar finally got their chance to see her live, and sing along to the songs that have changed their lives. She also had a line up of opening acts, including soul singer Kaline. But this year she is tapping neo-soul and Bantu collective member Tay Iwar to open her concert.

This is huge for many reasons. Tay Iwar is an Abuja based artist who in spite of incredible pressure has chosen to stay in Abuja and help build the music industry in the city through the Bantu Collective, a union of creatives and musicians. Iwar also fought pressure to change his neo-soul sound, make it more commercial to appeal to Nigeria’s voracious jollof music circuit that churns out ‘hits’ week after week before discarding them. Iwar opening for Asa proves once and for all that he is considered a world class talent, and that he does deserve to shine on the biggest platforms. It will be amazing to see what set list he chooses to perform at the concert.

Another reason to go and buy your ticket if you were looking for one.

AV CLUB: Laura Mvula’s “Generation Anxiety” shows the dark cost of talent

Just in case you forgot, Obesere did it first. He did all of it first

Words by Fisayo Okare and Ehimenim Agweh

“What will society think?”

Take a second to think about that statement; it is the reason many people hesistate before trying something new.

Nigeria is a conservative society. This makes it difficult for people in the limelight to lead lifestyles that don’t conform to societal expectations without being criticised. Take 2Face for example, who cancelled his protest after critics attacked his personal life, or Denrele Edun, whose sexuality has been the subject of many articles, because he refuses to conform to traditional gender roles.

We occasionally get the oddball, who does whatever the hell they want. And, they own it. Overtime, it is these kinds of people who become the dominant cultural figures of our time.

To influence pop culture is no easy feat and the retained relevance of sub-cultural leaders like Mick Jagger, whose biographer described as “the story of a generation” is largely borne from his expressive and eccentric life. Rock stars by definition, negotiate the world on their own terms, and eventually force acceptance from the rest of the world. Boy George, who made a show of blurring gender lines by dressing in androgynous clothing and applying vibrant make up is another testament to the lasting imprint non-conformists have on popular culture. Names like Alice Cooper, Freddie Mercury and David Bowie all helped change how we perceive fame and its trappings. The rock star life is a flamboyant one and these men took pride in going against convention in every way.

There aren’t many people who are destined to forge their own paths in such a public way. Fela Kuti, for example, has had his life documented in film, print and audio, because like the aforementioned names, he was also an oddball. Abass “Obesere” Akande, has lived a celebrated life, but for a man who got famous off a daring brand that tested the limits of censorship in his youth, you’d have expected a lot more respect for his cult-like legacy.

Abass Akande, otherwise known as Obesere is a Fuji musician who became sensational and highly controversial for challenging all the stereotypes around Fuji music. As Obesere, he created a public persona that playfully embraced androgyny, often appearing unclad or in skimpy, revealing clothing. It is important to note that unlike other artists who embrace androgyny, Obesere does not ‘pass’, he neither has sexually ambiguous features or a face that can pass as feminine. So his androgyny stood out in stark contrast to the more socially acceptable versions out there.

Off screen, speculations of drug use and flamboyant experimental adventures with multiple women became urban legend, perhaps due to his music videos, deemed way too scandalous for the 90’s and early 2000’s. Obesere was one of the first musicians to have a retinue of topless women in his music videos. Not to be outdone by them, he also wore sequined blouses, fishnets shirts with flared sleeves and a beaded cap (worn in his music video for Apple Juice), while his contemporaries were still aping Hip-hop’s baggy jeans and durags. His most successful album, 2002’s Apple Juice featured the controversial busty semi-actress, Cosy Orijiakor, and was almost immediately censored for vulgar content.

What makes Obesere even more of an anomaly is the fact that he was a Yoruba Fuji musician, a fringe genre with a specific audience. His bawdy music and exuberant persona helped him cross into the mainstream, even gaining the attention of Sony records and inking a recording deal, long before our contemporary Afropop stars started making news for their deals.

Female fans at Obesere’s concerts were making ‘No-Bra-Day’ statements since before the internet could tweet about it. Imagine meshing near-naked bodies, in an atmosphere of smoke, gin and vulgar loud music at a location, music that was truly appreciated by a select crowd.

Obesere was popular among men with a quirky dance move with his hands positioned like a gun on his nipples while he wiggled them simultaneously. This became the popular choreograph for men and women attending his concerts and in the music videos too.

He said whatever he wanted, and did as he pleased in a country where even the slightest of deviations from the norm is shunned, all of which became a stepping stone for how artists should embrace the type of legacy they want to leave for generations to come.

With phrases like Tosibe, which translates to “Urinate there!” and Asakasa, (literally: “strange or vulgar talk”), his style was unsettling to the general public. He looked funny, he danced funny, and he was funny. He was at the forefront of raising lyrical content and stage performances to heights never before seen in Nigeria.

In a way, Obesere understood the trappings of pop in conservative society, yet he exploited it for fame by seemingly living his truth. He created wild music and got wild reactions. Obesere was once quoted to have said he chose his style and brand because God told him every other thing had been done, and for him to truly become Obesere, he had to become the undone.

Obesere ushered in a wave of more artists who use their voices authentically, saying whatever they feel and doing whatever they want. We have artists who remain in the proverbial closet when it comes to living alternatively –those who do are ridiculed into changing their ways and keeping to mainstream life. Everything becomes blurred and everyone sounds the same.

We need more Obeseres, more artists who are unafraid and unashamed to make bold statements and live however they want. We need the deviants, the children of Chaos and the ne’er-do-wells who shake us up and make us uncomfortable. Why? Because they are us, the real and true parts of us. They are the reflections of our inner violence and fantasies. They are what we cannot hide.

Check out Obesere at one of his concerts below.

https://www.youtube.com/watch?v=zsF74p2CrVU

Featured Image Credit: Instagram/Obeseremusic

Read all about how Terry Apala is showing how Afro sub-genres evolve

Let Maayaa Guide You Through “Limbo”

New genres evolve from experimentation, through fusion of different styles, or by stripping down the old sounds and distilling the very essence of the sound as the foundation for something new. High-life is inspired by Ghanaian style music and American jazz, using string and wind instruments. Fela’s Afrobeat was also inspired by jazz, funk and African social activism. Lately, contemporary artists are finding their sounds within the stripped down versions of old genres, as we’ve seen in the Afro-soul jazz samples on Seyi Shay’s “Yolo Yolo” and on Asa’s Afro soul genre. Afrosoul is about to become a thing again, and Ghana’s Maayaa is set to take make a name for herself with the genre.

https://www.instagram.com/p/BTZG_kEA_y_/?taken-by=_delmiyaa

Her debut single, “Limbo” is an ode to addiction using African folk type narrative. She speaks on her travails with dysfunctional relationships. She delicately romanticizes the intense pains of trying to leave a relationship, but love holds her back, and she’s stuck in a state of limbo. “Limbo” listens like a confessional style song thanks to the blues guitar strums with some undertones of  bass guitar reminiscent of John Mayer.

Though Afro-soul is only moderately appreciated in Africa, Asa, Harry Kimani, and a few others have managed successful careers in the genre. The increasing number of talents will make the genre grow a larger fan base till it becomes completely acclaimed in Africa. Maayaa has already started building a following for herself after performances at the Afraba Concert and VI Music concert last year at Alliance France. Guests were left anticipating a befitting debut release and Maayaa has finally delivered that on “Limbo”.

It is far too soon to compare Maayaa to Asa or Sade Adu, but with singles like “Limbo”, she is well on her way to artistic maturity.

Featured Image Credits: Instagram/_delmiyaa

Adomma impresses with her debut release, “When It Swings”

Bs links up with Odunsi The Engine and Abu on “Bomber”

We have a boner for Ghanaian producer Kuvie, we won’t even lie. He has proved himself one of the most consistent producers this side of the continent, cross pollinating genres and leaving behind a string of hits in Ghana and Nigeria. He might have a new one on his hands in Ghanaian rapper Bs’s new single “Bomber”.

“Bomber” is one of three singles Bs has dropped this year, each one a different sub genre of the afrobeat/hiplife wave. That’s the kind of massive push that makes you sit up and take notice, but Bs is content with putting out that much music He also crosses the border to enlist the vocal stylings of Nigerian neo-afrobeat sensation Odunsi The Engine, as well as singer Abu, with additional vocal work by Spacely and Darkovibes. As such, it’s a bit weird that the song is quite underwhelming vocally, and doesn’t really deviate from the conventional afropop vocal format. Save for the backing vocals and the accents and delivery styles, it’s hard to distinguish who exactly is singing what. But Kuvie more than makes up for it with a sick island beat and traditional wooden drum beats providing hard to miss percussive accents.

The song comes to a modest two minutes, fifty five of pure island vibes and will definitely find its way into DJ set lists and party playlists; it’s a great introduction for Bs, but not everyone else.

Listen to “Bomber” here.

Wizkid remixes “Fine Wine” by British Rapper, Yxng Bane

Jesse Jagz’s “New World” Is Almost Scriptural

While some rappers make music that gets the party moving, others prefer to share their stories. Hip-hop’s history has divided fandoms along these lines since the times of Pac versus Biggie, Nas versus Jay Z and Kendrick versus Drake. The debate surrounding which rap style remains largely subjective, but conscious, reflective rap songs have a tendency to outlive party songs. Nas has remained relevant in Hip-hop conversations because of his widely acclaimed albums; Illmatic, Distant Relatives, Stillmatic and others because they address issues that society relates with even today. One of Nigeria’s more conscious rappers, Jesse Jagz, pays tribute to the Hip-hop legend on “New World”, titled after a track from Nas’ fourth studio album,  Nastradamus.

https://www.instagram.com/p/BTYON05gf_S/?taken-by=jessejagz

Jagz’s last two studio albums, Royal Niger Company and Thy Nation Come exploring topics pertaining to the rapper’s personal life in a way that a lot of Nigerians could relate to. His latest release, “New World” continues this trend. His gospel background from days with Eleven Thirty gospel group shines through, as he effortlessly weaves in scriptural references and creative biblical innuendos. He addresses a number of societal issues from Snapchat filters and suicide bombers, to the state of the economy, media politics, injustice and more.

Initially, Emperor Jagz was the title circulating for Jesse Jagz third album. Fans came to this conclusion after posts on the rapper’s Instagram suggested as much. But he has revealed a different album title on “New World”. He ended the single by saying: “Odysseus is the original. If y’all wait a few more days”. The comparison with the Greek mythological hero is apparent when he says “No one has been as blessed but as cursed as I”, drawing a connection from the epic and his journey in the music industry and the world. We might have a new Odyssey on our hands.

Listen to Jesse Jagz’s “New World” below.

Featured Image Credit: Instagram/jessejagz

See Official track-list for J Hus’ upcoming album, ‘Common Sense’

Juls Reveals Track List For His ‘Leap Of Faith’ Debut LP

After sharing videos for “Give You Love” with L.A.X and “Bad” with Eugy, Not3s and Kojo Fund, the British born Ghanaian DJ has announced his upcoming debut project titled, Leap Of Faith. He revealed a number of high-profile guests that will appear on the album — including Nonso Amadi, Odunsi, Santi, Maleek Berry, Burna Boy and more — emphasizing the influence Nigeria and its vibe has had on his sound.

https://www.instagram.com/p/BTCinCgAs7y/?taken-by=julsbaby_

Juls is among producers credited for redefining the scope of music in Africa and marketing it to global audiences. He produced Mr Eazi’s crossover hit, “Skin tight”, Nonso Amadi’s “Radio” and other neo-Afrobeat singles that have championed the growth of the sub-genre.  The Leap Of Faith LP will be released on the 8th of May.

Below is a post from the producer’s Instagram, revealing all the collaborators and track list.

https://www.instagram.com/p/BTW5Y12gTGY/?taken-by=julsbaby_

Featured Image Credits: Instagram/julsbaby_

Juls takes ghana afropop, dance-hall to london for “Bad” video

NATIVE Mix 004: featuring DJ Wayne

DJ Wayne drops off his second NATIVE Mix with a blend of Afro-Bashment, AfroPop, and Dancehall inspired riddims. A love song from Kojo Funds, a remix by Popcaan, and the latest Burna Boy single are the highlights of an energetic mix.

Listen to the mix and peep the tracklist below.

Bad (feat. feat Not3s Kojo funds & Eugy) – Juls
My 9ine – Kojo Funds
Peter Piper – D-O
Unforgettable (feat. Swae Lee) – French Montana
My Chargie – Drake x Popcaan
Up 2 Something (feat. Don Jazzy & Dr. Sid) – Iyana
Hallelujah – Burna Boy
Let it Ring – Mostack
Notice – Not3s
Grind Don’t Stop (feat. Afro B) – Tion Wayne
Dun Talkin (Remix) (feat. Fredo, Yxng Bane, Frisco & JME) – Kojo Funds
Rotate – Ceeza Milli
Ella – Dice Ailes
Valentine – Abra Cadabra & Kush
Yawa – Tekno
Pass de Agbara – Skuki
Juice (feat. Maleek Berry) – YCEE
My Woman – Dotman
Las Vegas – Yonda

Listen to Native Mix 003: featuring Smoking indoors

With “Ochukwu”, Clay finally finds her hybrid sound

Clay, formerly ClayRockSu, is arguably the most resilient of the bands that sprung up from the Nigerian rock revolution of the 2000’s. With a slew of independent singles behind her and some controversy, Clay has collaborated with Kenyan heavy metal bands, dipped into gospel rock and metal, and somehow stayed part of the conversation around the rock sub-genre in Nigeria. But it seems that finally she has perfected the hybrid sound she’s been tinkering with all these years, which is a bit sad, considering she had a really great potential as a metal band front woman, just look at how well Down has aged.

Her new single “Ochukwu”, the first promotional single off a soon-to-be released EP Roads Less Travelled (and proper guys, I can barely believe it), returns to the classic pop-rock sound that catapulted bands like Switchfoot and Hoobastank to global super-stardom, with a twist of her own of course. She also relies on the religious imagery that defined those bands and their music, subverting them to highlight familiar themes in rock music, especially relevant in the times we live in. Vocally, Clay is more than I’ve ever heard her, she’s isn’t drowned out by the music, and the backing vocals swelling into a wall of sound in the choruses is a nice touch; the mix of pidgin, Igbo and English in “Ochukwu” is bound to appeal to almost everyone no matter who you are.

Perhaps Nigeria is finally ready for a rock artist to go mainstream, and there’s no one better to do it at this point.

The SHuffle: That one time 2face gave us timeless pure wisdom with “Only You”