ALÁRA Lagos just launched the first edition of, ‘Emerge ALÁRA’

ALÁRA Lagos is calling on all young African creatives in the fields of Fashion apparel design, accessory design and fashion media to partake in the first edition its Emerge ALÁRA Award.

ALÁRA Lagos has launched a new awards platform, Emerge ALÁRA, aimed at supporting the growth and exposure of young creative Africans within and outside the continent. The platform will focus on Design, Art, Fashion and Cuisine, and intends to hold ceremonies for each category separately. For the first edition Emerge ALÁRA: Fashion Edition, the art house is calling on all designers and fashion media creatives to apply for an opportunity to be added to their formidable list of creative partners.

Work chosen will not only be recognised but will also earn the creative behind the work a mentor placement with industry experts handpicked by the team at ALÁRA Lagos. They also offer financial support and training that will help facilitate an exhibition ALÁRA Lagos intends to organised for the cohort at the end of the training.

Eligible parties must be between the ages of 18 and 30 and need to present two bodies of work along with their application. Applications are open now until the 17th of August.

Interested parties are expected to apply via ALÁRA Lagos’ website by the 17th of August. Applications require filling the form on the website, with two samples of personal work. After the vetting process, the successful parties will be announced in September.

More details on the Emerge Alara website.

M.anifest releases “Azumah Nelson Flow”, a tribute video for Ghanaian boxing hero

Though M.anifest’s “Azumah Nelson Flow” was released last year, the new video update adds some poignancy to the song. M.anifest pays tribute to the Ghanaian boxing great and the underdogs in the industry with socio-politically charged lyrics laced over the bass-heavy beat produced by Rvdical The Kid.

While the video opens with a clip of Azumah Nelson swearing he’s the best boxer in the world before going on to prove it, the video for “Azumah Nelson Flow” ends with South African rapper, Riky Rick at an award show, dedicating his award to young artist “That Never Get On Radio Because They Don’t Have Enough Money”. Elsewhere in the video, viewers are taken through the lifestyle of rural Ghanaians, celebrating the energy of the fishers, boxers and others practising their trade in the area.

Watch the video for “Azumah Nelson Flow” below.

Featured Image Credits: YouTube/M.anifest
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ICYMI: Afropop’s global take over and Yemi Alade’s shaking leadership table

Sade is releasing an album soon

According to Stuart Matthewman, Sade is dropping a new album soon. Matthewman who is an original member of the Grammy-nominated band, told RatedR&B that Sade Adu and the team currently have a bunch of songs that they’re working on. According to his interview, they’re currently working on perfecting everything, “When we’re happy, then we’ll let everyone else hear it”.

Earlier this year, the group’s lead singer, Sade Adu, came out of her music slumber upon the request of Ava DuVernay, for “Flowers in the Universe”, an original song for Ava’s film, A Wrinkle In Time. There’s no release date yet and there aren’t a lot of details but Sade is known for taking long hiatuses, releasing epic albums and then going back into hiding. The group’s last album was 2010’s Soldier of Love, before that was Lovers Rock in 2000 and 1992’s and Love Deluxe, each release standing seven years apart on average.

Featured Image Credit: Instagram/Sadeadu_

 

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Uzo Aduba is apprehensive, but brave in the new season of “Orange Is The New Black”

World Cup 2018: The French national team is living the ultimate African fantasy

In a world where immigrants are held in detention camps around the world, the World Cup Finals in Russia provides an interesting insight to the immigration laws of the countries that participate in the global sporting event. Football’s governing body, FIFA, allows players of different nationalities play for any country they have a clear connection to and this year’s World Cup saw a total of 82 players, playing for countries that they weren’t born in. France stands out in particular with 15 of the 23-man squad they fielded being immigrants, and 21 more, playing for other countries. Making a total of 50 French-born players who participated in this year’s competition alone.

In line with recent events from around the world, it’s no surprise that after defeating Croatia 4-2 to win the competition, the headlines were largely political. Some have called it a win for Africans and immigrants around the world.

Global Migration to France became intense in the 20th century, after the second world war ended and France found that they lacked the labor force needed to rebuild the economy. The government opened its borders to immigrants from Europe, the Americas, Asia and Africa, seeking job opportunities. One of the major reasons people rushed at France’s opportunity was to flee from wars in their home countries, but others in less urgent situations moved too. What they were looking for was greener pastures, a fantasy ideal life they had been unable to achieve in their home countries. And clearly, this search still holds till date.

Historically, humans have moved from space to space in search of better. French President Macron pointed this out during his speech at his special appearance at the Tony Elumelu young entrepreneurs conference; people migrate in search of what they perceive is their ideal life. What has evolved, however, is the reasons we move. Our reasons have gone from natural survival to self fulfillment, manifesting in different ways and often determining where we go. Unfortunately, the people we confide these fantasies can sometimes manipulate these dreams for their selfish benefits—traffickers are the example Macron emphasis in his speech.

Human trafficking and smuggling have become intertwined with the idea of an immigrants, but that perception often skewers the human element of another person trying to find better opportunities. Many migrants have debunked this premise with their achievements, but we still live in a time where tensions often arise due to ethnic differences. After winning the World Cup with a team of immigrant players, France’s broad ethnicity shows the prejudice isn’t justifiable.

While France’s World Cup success has been attributed to the close-knitted diversity in the team, France isn’t quite free of racism. Their national colors, (Blue, White and Red) celebrates their diverse community (black, white and Arab), but occasionally, reports of racist incidents have sparked crisis in the nation. Former coach, Laurent Blanc for instance, was forced to resign after his statement insinuating that black players are physically superior but mentally inferior.

Notwithstanding, talents from immigrant families continued to dominate the French national team, with most of them coming from areas called ‘Banlieues’; A French word that literally means “Suburb”. These ghetto areas have high levels of unemployment and poverty, but are also the world’s number one talent pool for soccer players with the combination of established academy systems and France’s unique immigration system.

Sixteen of the 23 Les Bleus players are from immigrant families from Morocco, Zaire, Algeria, Cameroon, Congo Nigerian, and Angola. Thomas Lemar is of Nigerian and Guadeloupean decent, Samuel Umtiti was born in Cameroon, while Steve Mandanda was born in the Democratic Republic of Congo. N’Golo Kante’s parent’s are from Mali, Paul Pogba’s parents are from Guinea, Blaise Matuidi’s parents are from Angola. Nabil Fekir’s parents are from Algeria, Ousmane Dembele’s mother is of Mauritanian and Senegalese descent. Presnel Kimpembe and Steven Nzonzi’s fathers are Congolese. Corentin Tolisso’s dad is from Togo. The young talent, Mbappe, is half Cameroonian and half Algerian, while the leading scorer of the squad, Antoine Griezmann, is half German and half Portuguese.

Naturally, the team was treated like the 6th African team in Russia. The French players also reciprocated this support by playing African music in the videos shared during the competition along with a memorable ‘Shaku Shaku’ celebration after scoring in one of the group stage matches. Their joy and celebration of each other’s differences and the complexity of identity is infectious. They exude love and togetherness with their team of Black, White, Arab, Christian and Muslim players.

Watching them jumping around and hugging after coming together to achieve a shared dream, is an ideal for what our greater world should be. If you ask the average African man on the streets what his ultimate fantasy is, it’s somewhere between having enough money to take care of his family and going abroad for greener pastures. In our individual journeys, the search for happiness can lead to bleak places like trying to cross the Mediterranean in unsafe conditions to escape a difficult reality. If it’s any consolation, perhaps we could celebrate those who seem to have found those greener pastures after all.

Featured Image Credits: Instagram/brfootball

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ICYMI: Hear Popcaan and Davido team up for a second feature, “Dun Rich”, off Popcaan’s new album

See Ajebutter22 and BOJ in monochrome video for “Yawa”

The release of Ajebutter22 and BOJ’s Make E No Cause Fight EP, has earmarked the end of a long-sought-after collaboration project from the two hitmakers who seem to only accentuate each other on tracks. “Yawa”, is one of the lead tracks off the new project and the duo has released a video to highlight the chill and noir nature of the track itself. “Yawa” features monochrome shots of BOJ and Ajebutter22 with cameos from Lady Donli, DJ Femo, Wura Salvador and others.

Check out Ajebutter22 and BOJ in “Yawa” below.

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Fisayo is a journalist in search of words. Tweet at her @fisvyo


Best New Music Album Special: Ajebutter22 – “What Happens In Lagos”

Ngozi Okonjo-Iweala is joining Twitter’s board of directors

Ngozi Okonjo-Iweala, Nigeria’s former minister of finance, has been appointed to the board of directors of Twitter. Twitter’s CEO, Jack Dorsey, affirmed this appointment via his twitter account. Adding that the two-time finance minister will be joined by former World Bank president, Robert Zoellick, on the board, effective immediately.

Omid Kordestani, Executive Chairman of Twitter added that Dr. Okonjo-Iweala and Robert Zoellick were appointed for their broad perspective on the global economy. “Ngozi and Bob are distinguished leaders with unparalleled global perspective and policy expertise, we are confident they will be incredible assets to Twitter as we continue to focus on driving transparency and making Twitter a safer, healthier place for everyone who uses our service”.

Dr. Okonjo-Iweala has held several positions at the World Bank, most recently as managing director from December 2007 until August 2011, she is also the board chair of the Global Alliance for Vaccines and Immunization (GAVI). She’s no stranger to leading global teams, and intends to do the same at her new position. “As we strive to build a better world for tomorrow, Twitter can amplify messages and drive critical conversations around today’s most important issues. I look forward to partnering with Twitter’s talented directors and leadership team as we work to leverage the power of Twitter for good”, she said.

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The day Reno’s Nuggets turned to Reno’mockery, thanks to international twitter

Listen to “What Are We” by DJ Java and Bella Alubo

Often times, understanding the reality of a relationship leads to its ending. Unfortunately, the alternative isn’t much comfort either as Bella Alubo proves on DJ Java’s new single, “What Are We”. Over the tropical influenced EDM beat, Bella Alubo paints a portrait of a relationship built on ambiguity. Social media banter will convince you her lyrics asking “What Are We/ Are We Friends of Lovers?” is a taboo in relationships, but Bella’s sultry vocal filtered through autotune machines draws listeners to the tortured anguish of uncertainty. On “What Are We”, she’s done with the games as she asks the song’s muse “Why Are You Hurting Me?”.

You can stream DJ Java and Bella Alubo’s “What Are We” below.

Featured Image Credits: Instagram/bellaalubo

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ICYMI: Hear DJ Java’s “Tight Jeans” featuring Falz and OZ

See Wizkid and MHD in new music video for “Bella”

Wizkid seems ready to chart new territories with his new feature on French artist, MHD’s new single, “Bella”.

Odd as it may seem, the highlight of this year’s World Cup in Russia was France’s sociable immigration laws and the country’s unprejudiced appreciation of talent. MHD has garnered a rather impressive fanbase with his Hip-hop niceties, but it’s his fusion of Trap and Afropop on “AfroTrap” that has done the best on YouTube. His new single, “Bella” features Wizkid who joins him as they perform an ode to their love interest over a beat that allows them to share a chemistry despite the language difference. The video for “Bella” is set in a dimly lit room, showing MHD and Wizkid performing their sets in colourful costumes.

Watch the video for “Bella” below.

Featured Image Credits: YouTube/Mhd official 

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ICYMI: Tiwa Savage’s “Tiwa’s Vibe” gets a befitting video

Popcaan and Davido team up for new track, “Dun Rich”

Popcaan and Davido have teamed up to make music for the second time, after releasing “Story” in 2017. The new record, “Dun Rich” comes off Popcaan’s anticipated sophomore album, ‘Forever’ and features Popcaan and Davido both taking turns singing about transforming a woman’s life with their wealth.

You can stream “Dun Rich” below.

Featured Image Credits: Instagram/popcaanmusic

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ICYMI: Listen to Boyewa’s “Blood Is On D Flo Demo” before he takes it down

the Subtext promises to provide answers to the questions no one is asking about Africa’s digital economy

The propagation of Africa as an emerging digital landscape has led to increased attention on new businesses in this industry. The growth of multinational digital corporations around the world has enabled the age of information technology currently allowing Africa to leapfrog past several stages of development stalled by colonialism and poor economic conditions. However, we have come to find that some markets across the continent (including Nigeria’s) are still not prepared for the accelerated rate of innovation in the digital economy.

When these outcomes are analysed, the conclusion as Osarumen Osawuyi points out, is often that Silicon Valley solutions can’t work in the emerging markets. This may or may not be the case, but according to Osawuyi, there is very little information that shows an understanding of why. The stories on the emerging brands in the digital space have been gradually documented over the years but there’s a lack of much-needed commentary on what their success or failures mean. Because of this lack of context, we miss the trends, what the fall of specific companies mean for the industry and/or why we as individuals living within the ecosystem should care.

Osarumen Osawuyi’s proposed solution is ‘the Subtext’. As a tech journalist and researcher, he has witnessed the results of this lack of commentary and expert perspective firsthand. In an interview with The Native, Osawuyi said that the Subtext is his response to the information gap he found in Africa’s technology industry. The trend analysis, he said, is particularly important now because Africa’s technology industry is “getting more important”. the Subtext provides what a platform where an industry expert like himself, can give “Sometimes witty, often thoughtful” analysis perspective on trends and shifts in Africa’s digital economy.

Using the smartphone market as an example, the Subtext illustrates the kinds of happenings Osamuyi says could be avoidable in the introductory publication, “the Manifesto”. The decline in Africa’s smartphone user growth was affirmed in the first quarter of 2018, but Osamuyi emphasizes that anyone “paying attention would have picked up on this trend a while ago”, he backs this with a graph that shows the market’s movement from 2010-2016.

Osawuyi will publish “two or more” essays similar to “The Manifesto” twice a week. Like this one, they will analyse and clarify past and present market trends, providing perspective for everyone; from entrepreneurs to economic historians to students working on school projects.

 

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ICYMI: Hear Popcaan and Davido team up for a second feature, “Dun Rich”, off Popcaan’s new album

Deborah Ayorinde set to recur in third season of HBO’s “True detective”

Three years after the second season ended, HBO announced a new season of the anthology series, “True Detective”, is in the works. The new installment is expected star Academy award winner, Mahershala Ali and Carmen Ejogo, while the additional cast members, include Luke Cage and “Girls Trip” star, Deborah Ayorinde.

https://www.instagram.com/p/BlTtwiWngpF/?utm_source=ig_embed

According to Deadline, the Nigerian-British will play a recurring role as Becca Hayes, the estranged daughter for the retired State Police detective, played by Mahershala Ali. According to reports, it will tell a true story of “Macabre crime in the heart of Ozarks”, and will play out in three separate time periods. Though there’s no release date yet, there’s much to anticipate. The show will also take place in the Southern region of Missouri.

Featured Image Credit: Instagram/Itsdeborah

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Djimon Hounsou is set to appear in DC’s Aquaman, Shazam! and Marvel’s Captain Marvel

PatricKxxLee releases new single, “Ghosts Love Me” from rehab

PatricKxxLee’s “Ghost Love Me” is one of the sunniest songs penned about battling depression. Though the rapper’s fondness for synths makes for a spine-chilling baseline with distorted vocal harmonies, drums are locked on to a groove that makes the song catchy, despite its otherwise nightmarish sensibilities. Chanting “I See Ghosts In My Room, And I Ain’t Scared of Them” for the hook, and skulking through the verses like a villain in a slasher flick, PatricKxxLee seems ready to take on any opposition in his way. But the press attached to the single explained how “PatricKxxLee is taking a break from shows and all other activities from today until further notice. He’s not well. And while he tried to “fix things” along the way, he finally realised he needs to do so in peace and quiet, seeking proper help. ” 

https://www.instagram.com/p/Bkz0G2TlBYL/

Admitting his troubled thoughts and struggles with depression is a brave feat for a rapper, especially in Africa, where mental health patients are often regarded with scorn. PatricKxxLee in previous releases may have hinted at his problems through metaphors alluding them to “Demons”, but on “Ghosts Love Me” he blatantly addresses these issues, with lyrics confessing that he hates himself and has been dealing with suicidal thoughts since he was “Only 9-Years Old”.

You can stream PatricKxxLee’s “Ghosts Love Me” here.

https://soundcloud.com/patrickxxlee/ghosts-love-me

Featured Image Credits: Instagram/PatricKxxLee

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ICYMI: Watch the thrilling video for PatricKxxLee’s “So and So”

Duncan Mighty continues an exciting run with his feature on DJ Xclusive’s “Gimme Love”

Songs about love have always been part of highlife and popular Nigerian music. Take “Fake Love” for instance, Duncan Mighty’s hit single after debuting over a decade ago. The public acceptance of the romance-themed single featuring Wizkid revived the glory days of the singer and put him back atop Afropop conversations. He has since gone on to feature on new songs, the latest being DJ Xclusive’s new single, “Gimme Love”, where he makes promises to win the affection of a love interest over the Maestro D produces. Duncan Mighty loyalists will be pleased to hear his voice over the familiar the mid-tempo guitar-led baseline.

Listen to DJ Xclusive and Duncan Mighty’s “Gimme Love” below.

Featured Image Credits: Instagram/djxclusive83

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ICYMI: See the video for Duncan Mighty and Wizkid’s “Fake Love”

Tiwa Savage’s “Tiwa’s Vibe” gets a befitting music video

If Tiwa Savage’s catchy vocal performance on her latest single, “Tiwa’s Vibe”, has taught us anything, it’s that contempt can be exhilarating. The party-ready jam echoes the popular, “If You No Get Money, Hide Your Face” quote from Small Doctor, as Tiwa Savage drizzled over the simple yet luxurious beat Spellz produces with lyrics poised in supremacy and rich with pride; “If You No Dey Shayo, Make You Comot oh/If You No Get Money, Make You Compot oh”.

The mix of synth harmonies and electronic guitar samples ensure “Tiwa’s Vibe” is catchy and accomplished on dancefloors. And the recently released music video Clarence Peters directs highlights the combination with the glamorous scenes set at a night club and by the beach. Tiwa Savage and her backup dancers perform a choreography, bathe in gold lighting while the set is propped by gold plated bottles.

See the video for “Tiwa’s Vibe” below.

Featured Image Credits: YouTube/Tiwa Savage

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ICYMI: Di’ja and Tiwa Savage own their thirst in the video for “The Way You Are”

Blaqbonez tells the Afropop story through trap’s airy filter on “Melanin Melody”

Davido sits at that height where everything he does seems to be subject of conversations. Thanks to his last single, “Assurance”, we have a unified slogan to pressure lovers for more affection. Blaqbonez’s latest single, “Melanin Melody” finds similar inspiration as he performs a heartfelt set, interpolating a couple lines from Davido while professing his love over the airy trap beat. Rapping “I Really Hope You Believe Me/ I Ain’t Never Met You But I Know You’re The One/ Spending Hours On The Phone”, before switching the flow for a sultry outro where he sings “Treat You Better Lover/Chioma My Lover, Spend My Chedda”, Blaqbonez expresses Afropop sentiments through trap music’s catchy rhythm.

Listen to Blaqbonez’s “Melanin Melody” below.

Featured Image Credits: Instagram/blaqbonez

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ICYMI: Hear all the tracks on M.I’s ‘Rendezvous’ album

Djimon Hounsou is set to appear in DC’s Aquaman, Shazam! and Marvel’s Captain Marvel

A few days after Djimon Hounsou was announced as the wizard Shazam on DC’s Shazam!, an image confirming the Beninese-American actor’s role in Aquaman was released to Entertainment Weekly.

https://www.instagram.com/p/BlLeTL0FQSr/?hl=en&taken-by=entertainmentweekly

According to the report, the cut is from a scene where Hounsou’s character, Fisherman King, and King Orm, played by Patrick Wilson contemplate waging war against the surface dwellers [us] who keep polluting the ocean and endangering the lives of the sea creatures. Aquaman will be released later this year, on the 21st of December, followed closely by Shazam, which is to be released in April of 2019. In between both, Djimon Hounsou will reprise his role as Korath the Pursuer Marvel’s Captain Marvel in March next year.

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Uzo Aduba is apprehensive, but brave in the new season of “Orange Is The New Black”

Best New Music: Boybreed’s “Follow Back”, is a summer bop for social media sparks

Love songs may be the most persistent category of music known to man. Because these songs tell a small part of our individual stories, they’ve changed as society has changed. The progress of technology, diversity and equality has changed our definitions of love and music has adjusted adequately.

Produced by Syn X, who has already imprinted his deftness on tracks like LA’s “Faraway” and Marz and Barzini’s debut EP, In Spirit with a guitar bass-line, “Follow Back” is layered with synths and a Carribean-infused drum riffs.  Boy Breed’s “Follow Back” is mastered with additional vocals from Jilex Anderson, for a song presented as the theme song for the mystique and wonder of falling in love over likes and filtered images; “You have a five-star body where yuh get that”, Boybreed croons, with a seductive melody. “Follow Back” is deliberately sensitive, vulnerable and gentle, showing the exaggerated importance of first impressions in relationships instigated online.

You can listen to Boybreed and Jilex Anderson’s “Follow Back” here.

https://soundcloud.com/freemedigital/boybreed-follow-back-feat-jilex-anderson

Featured Image Credits: Instagram/boybreed

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ICYMI: Listen to “.Mine.” by Ade Losade

Ezi Emela is back with new a new single, “Retire”

“Retire”, is a mid-tempo bop produced with atmospheric synths, piano harmonies and bass-heavy drum riffs that turn studio sessions into late night drives. Ezi Emela performs an ode to the freedom of being with a love interest that shares a similar passion for weed. While her lyrics, “Everybody Scatter When We Rolling/ We The Baddest Over Here And We Know It”, are too carefree to detail the relationship’s essence, with a voice as compact and emotive as hers, there’s no mistaking the suggestive and romantic undertone.

https://www.instagram.com/p/BlNKKV7l2N4/?taken-by=eziemela

The guest verse from GB, however, emphasizes the romantic direction, promising that nothing will come between him and his lover. But with the breezy melody and Ezi Emela’s hook, “We No Send, Dem No Like Us/ We Just Here To Inspire/ Where the Green, Where The Lighter?”, “Retire” is a cheery depiction of psychedelic romance.

Listen to Ezi Emela and GB’s “Retire” below.

Featured Image Credits: Instagram/eziemela

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ICYMI: Hear Ezi Emela bring the heat on “Chineke Meh”

Hear Jamal Swiss’ heartwarming new single, “No Stress”

After hearing the mix of eastern highlife melodies with synth lines and a trap bounce Jay Blakez produces for Jamal Swiss’s new single, “No Stress”, you wonder what took so long to make the Afropop fusion a reality. The opening flute harmonies build to the most calming beat drop with layers of traditional drums, rattling samples, scatting 808 samples, guitar riffs, percussion and ambient synths. The smooth and pleasant instrumental arrangement serves as the backdrop to Jamal Swiss’ romantic confessional; “You Got Me Acting Like A Lowlife/ But I’m Just Trying to Find a Good Wife”.

While the beat beckons listeners to a carefree time unwinding on the dancefloor, Jamal Swiss performs a pseudo romantic set that doubles as a socio-conscious song giving some commentary on how everyone is faking it till they make it. Packaging his purposeful lyrics with a charming sense of humor however eases the tension and makes “No Stress” heartwarming; “You Sef Over Do Your Own/ I No Go Leave You Alone”.

You can stream Jamal Swiss’ “No Stress” below.

Featured Image Credits: Instagram/thejamalswiss


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ICYMI: Jamal Swiss and Dusten Truce’s summer show, Young Kulture #YKTHE5TH, was that show last summer

2Baba is having a golden career moment like no other artist from the last two decades

Nearly thirteen years ago, the release of “For Instance”, off 2Baba’s ‘Grass to Grace‘ album, sparked rumors that he was being witch-hunted by president Obasanjo, Nigeria’s first civilian president after many decades of different military regimes that silenced and persecuted free expression. Last year, 2Baba was allegedly bullied out of holding a march against the government. After weeks of prior build-up that somewhat tilted the country towards the possibility of another ‘OccupyNigeria’, 2Baba surfaced online, looking overdressed and exasperated with a video calling off the protest a week before the slated day.

In Nigeria, like many parts of the continent, revenue flows from bottom to the top and never back down, so income is constricted for ‘frivolities’ like music. Artists are forced to also try and make income from the same honeypot as politicians and big corporations. The hypocrisy of 2Baba then becomes apparent, especially after canceling out on fans who expected him to actually pull off the protest.

During a recent interview, 2Baba said: “We have a society where they play every type of music from morning till morning. There should be time for some kind of music that are immorally heavy (And) should play at a time when kids are sleeping”. For all of the media storms that have swayed public opinions away from 2Baba, he understands better than anybody that the farce of a society’s morality is only as true a reality as what people are allowed to talk about. Without a doubt, the two parts of Mr Idibia (2Face, 2Baba) have seen the light and dark of Nigeria. He’s aware that while the young must be protected, truth should not be masked as evil or fallacy.

Since the end of colonization till date, Nigerian culture as a whole has witnessed several jumps because of the constant rifts between imported influences and long-held values. As a result, it always seems like nothing sticks for too long; Not our electricity, not our media, not our institutions, not even our democracy. But with the release of 2Baba’s “Amaka”, already making rounds on radio, its been over 20 years since he was a ‘Plantashun Boi’, and has saliently become one of the most consistent Nigerian ‘truths’. So much so that the arch of his career is often told with the dreamy rhetoric of being inspirational for coming generations.

His debut album, ‘Face 2 Face‘, shot him into the limelight and five albums, many singles and awards later, no other artist passes the test of serving as a blueprint for the conventions that have become the format for popular Nigerian music. Using a blend of Hip-hop-R&B, Caribbean music and his traditional African sounds, 2Face eased Nigeria and Africa into an era for refined popular music, made at home for people at home.

The important thing about 2Baba’s staying as one of Nigeria’s most relevant pop stars till date, is the rarity, especially given the kind of artist he is. Pop music’s volatile nature is reflected in how Afropop seems to only be capable of assuming only one sound at any particular point in time; Think the recent ‘ponpon’ and ‘shakushaku’ rave. The P Square brothers, D’banj, Asa, are amongst the few who seem to have been around the block for just as long as 2Face, but none got into the spotlight before 2Face recorded “Omode Meta” with Tony Tetuila and Ruff Rugged and Raw in 2000. Think about this, 2Baba has seen as many inflation as careers that took off and crashed prematurely—and probably more.

Featured Image Credits: Instagram/official2baba

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You are meeting Debola at a strange time in his life. He wandered into a dream and lost his way back. Tweet at him @debola_abimbolu


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