The tree of African-birthed music has many offshoot branches, of which R&B is one of the strongest. As an art form, it’s also perhaps the most underrated among genres created by Black people—wielding neither the sonic flamboyance of Jazz or the lyrical ingenuity of Rap, the rhythm and blues is true to the natural zeal to sing one’s joys and pains into existence. A miracle of popular music, R&B’s embodiment of vocal strength and melodies as a portal to great emotions have been channelled and tweaked over the decades, and Nigeria hasn’t been missing from this conversation.
Over the past three years, there’s been a consistent movement of R&B-influenced acts into the centre of the country’s mainstream pop scene. To chart that progression would necessarily summon the history of our music, but this is the truth: R&B has long resided in the shimmering glare of mainstream attention, but very sparingly has its notable practitioners been spread across eras. Presently, there’s a lot more musicians audibly influenced by the sensibilities of the genre, even though the focus on “Afrobeats” have led to some obscuring of their skillset and the musical roots that informs them.
Just as Western Hip-Hop/Rap spurned imitations from early pioneers of the Afropop genre, so also did R&B influence an entire generation of hitmakers from 2Baba who endlessly shared his affection for women to soul-singer Asa to P-Square, Chidinma, Omawunmi, Simi, Flavour, Praiz, Nonso Amadi and many more. Perhaps the biggest primer for R&B’s re-entry into cultural dominance can be traced to YBNL/Empire’s Fireboy DML. Though many listeners got to know him from “Jealous,” the groundwork for the record’s success was accumulated during the YBNL Compilation tape. Before the pandemic came into sight, before the sound of Nigerian pop slowed considerably, Olamide was strengthening the foundations of his house. The compilation project was the first he’d put together as a label, and the space afforded to Fireboy DML proved that he heard something in his artistry.
Anyone who heard that project could bear witness to that something. From the impeccably-sung notes of “Fire Down” to the sombre reflections in “I’ll Be Fine” and “Finally,” a riveting duet with Temmie Ovwasa, the youngster clearly had the structures of tradition going for him. He became a quintessential old soul in the style of Leon Bridges, connecting the experiences of his generation to the sounds of his foundational years. He tried to etch that awareness into his chosen descriptor, referring to his music as Afro Life which—even though it technically isn’t a genre—has the sort of quirky balance you’d expect from a musician who reveals himself as moulded by the sensibilities of an earlier time.
Those qualities emerged wholly in ‘Laughter, Tears & Goosebumps’, an album that’s largely referred to as classic. If Nigerian pop thrives off hyper-masculinity and the sexualisation of women, the ethos of R&B prefers a less-brazen and more respectful path to highs of a sensual nature. “Need You” was expository of the album’s sensitivity, constructed on warm guitar notes which paved the way for honest, lamba-streaked appraisals of his love interest. The rest of the album runs on that gamut, only colouring the production with more pomp which spawned hit records “Vibration” and “Scatter”.
As initial buzz around ‘LTG’ progressed, it was the slow burning R&B records which took the centre stage. “Energy” and “Like I Do” were particularly invigorating, especially the latter which was produced by P Priime and features among the artist’s most exhilarating performances. Cooing, ad libbing, and really singing, it was reminiscent of Styl Plus’ prime years, a golden era in the sprawling field of Nigerian music.
In the years since Fireboy DML has diversified his output, releasing the eclectic, disco-influenced ‘Apollo’ and ‘Playboy,’ his most conventionally pop album. Other artists however carry the same ethos into their music—the pandemic was perhaps influential in that boom, but throughout that year and afterwards there’s been a recognition of one’s softer parts, especially in subjects of romance. Unlike Fireboy DML however, some of these musicians embrace a post-R&B sensibility—theirs are suffused in external influences, with the production often setting the mood as opposed to singing the emotions into existence.
An important figure in that conversation is melvitto, whose 2019 project ‘The Night Is Young’ showcased his ability to craft eccentric beats attuned to the R&B sensibilities of his guests. Gabzy and Oxlade were standout performers, shedding layers of intimacy on “In Fact” and “Wait For You” respectively. They have both worked with the producer afterwards, especially Gabzy who embodies the experimentation the genre has found in the hands of musicians who operate just outside the glimmer of popular music. Yinka Bernie, WhoIsAkin, to an extent Odunsi (The Engine), Tay Iwar, Ric Hassani, Majesty Lynn, Ria Sean and Azanti all have enviable projects between themselves, using their experiences of masculinity and heterosexual romance to express poignant emotions.
Hassani’s “Thunder Fire You” was an internet sensation at some point—many thought its mix of harsh language and tender singing was funny, but that was really demonstrative of Nigerian-esque stories and how beautifully R&B carried them. “2:25” was an important part of Whoisakin’s ‘Full Moon Weekends,’ relaying bad boy lyrics with a cool tenderness, and in the second verse he actually sings, “2000 R&B typa love is what I want”. Bernie’s ‘Something New’ is emotionally charged with images of mental awareness, while Tay’s ascension to the zenith of pop spaces has been hinged on his mastery of the genre, an ability to relate timeless tension with unparalleled ease and complexity.
Similarly, African women are tapping into a modern take on the R&B coming out of Nigeria. The trio of Tems, Ayra Starr and Fave all lean towards R&B, even though they’re like Fireboy DML in that colourful pop-esque beats have been purposefully employed in their oeuvre as well. Their deep cuts are often tied to their purist selves however, with records like “Higher”, “Beggie Beggie” and “N.B.U” demonstrating that quality. Like their male counterparts, details of troubled romance are etched into the records but with an even more powerful edge of their own agency.
Outside the popular names, there’s a bevvy of women musicians who are stylishly wielding the fizzy allure of R&B as well. Too many to mention all, the figures of Tomi Agape, Joyce Olong, Ria Sean, Tomi Owo, Olayinka Ehi and Falana have captured stirringly the realities and imagination of women with an acquired cosmopolitan taste, presenting their lifestyles as only normal and not an archetypal representation of Nollywood’s city lady—those who, having come from rural backgrounds, quickly get exposed to the intricate, sensual details of urban life and lose their morals along the way.
The R&B buzz has entered the radar of even legacy artists like Tiwa Savage and Simi who have released stripped, soul-baring projects in recent times. ‘To Be Honest’was the latter’s immersion into the vulnerable, witty direction her seminal ‘Simisola’ embarked on. Simi’s childbirth was then in the recent past, and from its experience the famed songwriter cut stories with a personal edge, exploring responsibility, celebrity, friendship and similar fields of interest. On the other hand, ‘Water & Garri’ had an authentic core which placed the five-song EP within year-best conversations. “Work Fada” took ominous, soulful chants reminiscent of orisha worshippers into a treatise on productivity and the demands of capitalism, while Tay Iwar and American R&B icon Brandy respectively coloured “Special Kinda” and “Somebody’s Son” with their trademark flourishes.
While the folksy duet with Nigeria’s alt-pop prince is my personal favourite off the tape, the Brandy collaboration is unarguably the more transcendental hit record. And like some of Ms. Savage’s finest hits, it connects a vibe that’s unapologetically international (read: R&B inspired) with sunny Afro-inspired rhythms and her vibrant fusion of English and its Nigerian Pidgin equivalent.
In recent times, there’s been a conversation about the standing of R&B globally. Especially in the US, observers have pointed out that the genre isn’t influencing and dominating popular music as it once did. Following the continued ascension of the pop scenes across Latin America, Korea and Africa, the 1940s-birthed R&B is possibly the oldest genre still circulating the perimeters of popular fandom.
Afropop’s recent embracing of its R&B roots speaks rather to an increasing demand for specificity—in truer terms, R&B has always resided here. Sharing the Black American affiliation with Gospel, it’s been a sonic touchstone for as long as would-be musicians began engaging with church singing programs. Nigeria’s relationship with the genre is especially poignant, stretching to the country’s mass cultural importation which began in the nineties. On TV’s, radio, and public events, the choice music was either Hip-Hop or R&B. However, the younger generation and the artists gravitated towards Rap while older generations, more conservative in their outlook, embraced the smooth swag of R&B.
By the 2000’s, R&B was arguably one of the most played genre in the country. Titans had emerged everywhere: 2Face, even though with more amorphous influences, had the genre as a major tool in his arsenal; his fellow ex-Plantashun Boy Faze displayed masterful artistry on his sophomore ‘Independent’; the ever-thrilling Styl Plus delivered classic records like “Olufunmi” and “Imagine That”. The new decade also saw the formation and dominance of Kush, the iconic women-led group whose accomplished R&B sound was striking on their classic album ‘The Experience,’ paired with effervescent writing which leaned on gospel themes.
You also have to recognise P-Square, for being pioneers who made R&B sound grand without losing its emotional resonance. From “Omoge Mi“ to “Am I Still That Special Man,” the duo’s lyrical sensitivity was barely hidden. Another purposeful deployment came on Paul Play’s “Angel Of My Life,” which soundtracked the semi-righteous mode of Nigerian romance at that point in the 2000s. That’s the terrain Flavour and Chike often vaunt into, folding the sweet-talking techniques of Highlife into bluesy and evocative records—“Gollibe” and “Hard To Find” are highlights of this sub-category. Elsewhere, across the country’s north and southern parts the likes of Bez Idakula and Johnny Drille infuse a folkloric edge to their Western-styled sonics, and as such their records might sometimes be classified as R&B as much as Rock, owing to the deeply layered fusion it possesses.
In the mid 2010’s, Darey Art Alade and Banky W were cleanly-cut purveyors of the sound, offering distinct versions of R&B but with unmistakable reliance on their vocal strengths. While the latter stayed largely purist, the Empire Mates Entertainment co-founder had eyes keenly fixed on expanding his reach as a pop star.
Somewhere in their middle, you’ll find Wande Coal—the highly revered musician who’s an inspiration for many names in this piece. From Firebo DMLy to Tay, a mention of Wande’s influence has never been far away. What was this Black Diamond cut from? That was the question of everyone as he ripped maximalist beats with the same ease with which he flowed over slow production, inventing melodies from an ethereal stratosphere only he had access to. His vocals were very accomplished in the R&B style, yes, but Wande’s versatility was enviable even among the biggest figures associated with the genre. Who else could deliver “Who Born The Maga” and “Ololufe” in the same album?
Oxlade is the most obvious progeny of Wande Coal, and he hasn’t been impatient to play down the influence. From vocal techniques to Yoruba-stewed songwriting, the musician represents the shining light of R&B on the Nigerian mainstream. It took mere seconds on his debut project ‘Oxygene’ for him to demonstrate his affiliations (“O2”) and later on, toeing the vulnerably hurt path with “WEAKNESS”. Many are of the opinion the musician needs to expressively explore his R&B roots on a project, but he’s continued however to impress with succinct projects and singles. “KU LO SA” has been one of the year’s biggest releases, taking off on TikTok while Usher recently brought Oxlade out at the Global Citizen Festival which was held recently in Accra. Considering how often the dance-ready songs of P-Square were compared to Usher, it bears on the position of Afropop today that he’s bringing Oxlade to his stage and dancing the routine with him.
Also deserving of R&B platitudes is Chike, whose execution plays more to melancholy and theatric constructions. He’s a famed storyteller, using his duo of critically-acclaimed albums ‘Boo of the Booless’ and ‘The Brother’s Keeper’ to peruse love and its potential for catharsis, pain, and eventual destruction. On the 2022-released album, records like “Enough” and “Nothing Less, Nothing More” were suffused with great emotional depth carried by Chike’s powerful singing. Sparse touches of percussion and sombre piano notes formed a thin layer of sound underneath his vocals, which was strikingly reminiscent of the practices of the singing talent shows he passed through on his way to pop superstardom.
In the aftermath of Afropop’s boom in global markets, R&B offers the scene a way to diversify their positioning. Rather than colour everyone with mainstream connections, the deliberate invocation of the genre can point an essential finger to the ebbs of musical history across several African countries. No two countries interpret R&B the same way, because the modes of daily lifestyle audibly influences the music that’s being created. And while ‘blues’ might be evoked with a strong note, it takes far more immersion to strike the appropriate rhythm.
Experimentation has however been in full bloom, with artists embodying the post-R&B ethos championed by Canadian musicians like Drake and Bryson Tiller. The poignant records of Nonso Amadi is created from this perspective which deftly shifts between R&B and ambient music and Rap. Listen to records like “Do Not Disturb” and “temptations,” you’ll see Omah Lay falls under this category while CKay’s “you” also encapsulates the breezy potentials of R&B when paired with the raw energy of Amapiano drum patterns.
All this points to the vivacity and ever-expanding relevance of R&B. Whether it’s eventually recognised by the creators for its utility and candour remains to be seen, but there’s no doubt R&B has deftly reclaimed its influence close to the centre of mainstream Afropop. From 2019 till now, fewer genres have been consistently adapted while remaining timelessly potent. If you aren’t convinced of that status, a closer listen to the newly-released songs should sufficiently convince you because R&B is alive and well.
The SA house music pioneers are back with a deeply moving and rhythmic new release.
South African house music pioneers, Black Motion, are back with a deeply moving and rhythmic new release...
South African house music pioneers, Black Motion, are back with a deeply moving and rhythmic new release titled “Khululeka.” True to its meaning in isiZulu— “be free” or “find peace”—this track is an anthem of liberation, urging listeners to let go, embrace love, and heal through the power of music.
With their signature percussion-driven melodies and the soul-stirring vocal chants of King Monopoly, “Khululeka” transcends the dancefloor. It is a spiritual and emotional journey, carrying an energy that is both uplifting and transformative. Whether in personal reflection or in the collective movement of a crowd, the song invites listeners to surrender to its message and rediscover love—both within and around them.
Since their formation in 2010 in Soshanguve, Black Motion—made up of Murdah Bongz (born Robert Mahosana), and Thabo (born Roy Thabo Mabogwane)—has become a dominant force in global house music. Their debut single, “Banane Mavoko,” put them on the map, and their albums, including the gold-certified Fortune Teller and the platinum-selling Ya Badimo, have cemented their status as pioneers of the genre. Their collaborations with artists like Oskido and Black Coffee, along with accolades such as multiple South African Music Awards (SAMAs), have solidified their place at the forefront of African electronic music.
Over the years, Black Motion has partnered with brands like Ballantine’s, Sony Xperia, and Coke Studio, and they are looking to partner with more under their new label Intascore, expanding their influence beyond music. With a combined social media reach of over 2.2 million followers, their music resonates with audiences worldwide, uniting people through rhythm, culture, and movement.
Following the release of '888', Kemena reflects on artistic evolution, self-acceptance, and balancing...
A little over two weeks after the release of his first project of 2025, Kemena and I sat down to discuss the...
A little over two weeks after the release of his first project of 2025, Kemena and I sat down to discuss the joys of creating art, the clarity that powers ‘888,’ and the freedom he found in surrendering to his path. Even though we were speaking virtually, his presence feels steady. He is speaking with the quiet confidence that defines his music–intentional yet fluid, deeply personal yet resonant. Over the years, his artistry has evolved, shaped by a desire for creative independence and the pressures of an industry that often demands compromise.
With ‘888,’ Kemena has reclaimed his space. The project neither chases the mainstream nor rejects it; instead, it exists on its terms, rooted in self-assurance. Across seven tracks, he weaves through stories with a sharp lyrical style and layered production, a testament to an artist fully in tune with his craft. In many ways, ‘888’ feels like an arrival—not to the commercial peak the industry might expect, but to something more valuable: a place of artistic certainty.
Standout tracks like “Rainy Day” and “Bola” remind you that Kemena is a storyteller in more ways than one. On “Rainy Day” he flexes his production prowess but the summery vibe of the song does not blunt the sentimentality of his lyricism. With “Bola,” Kemena taps into his element, deploying witty puns and his brilliant approach of social commentary and “I’m not mad, just hungry” is as relatable as it is envy-worthy—to be so intertwined with a lover that they can complete your lines.
Totaling seven tracks with a runtime of 16 minutes, ‘888’ is brief but expansive, a collection of ruminative thoughts, nimble melodies, and declarations of self-assurance. There is no hesitance in Kemena’s voice when he speaks about the album, no lingering doubt about whether he made the right choices, which is the same confidence he’s communicating in “You don’t need me”. ‘888’ is the product of someone who knows who they are and, more importantly, knows that they do not have to prove it to anyone. From the powerful declaration of “I Will Never” to the easy groove of “Evelyn’s Vibration,” the album takes you on a journey. It is a return to himself, a rekindling of the mindset he had before industry expectations clouded his creative instincts. It is also reminiscent of ‘Bond,’ the project that first put him on the radar of music lovers.
“I made ‘Bond’ as a student,” he reflected during our conversation. “I wasn’t trying to be anything. I just wanted to make music. And then all of a sudden, people started calling me—people I never expected. That was how I got into songwriting for other artists. But somewhere along the line, I forgot what it felt like to make music just because I wanted to.” When I asked him how he found his way back, his answer was certain: “I stopped overthinking. I just made what felt right.”
Our conversation, lightly edited, follows.
‘888’ just dropped. How are you feeling?
I feel cool. It’s been nice. I feel like a celebrity, to be honest. I’ve done a couple of interviews already, and I feel like I’m saying the same thing over and over again. But that’s a good thing, right?
‘888’ feels different from ‘Guitars and Malaria.’ Did you approach this project differently?
‘888’ feels like me making music the way I want to again. With ‘Guitars and Malaria,’ there were a lot of industry conversations and people saying, “Work with this guy, collaborate with that person, do this to make the music more commercial.” I don’t regret making that album, but looking back, I think I was trying to fit into something instead of just being myself. I wouldn’t say I lost myself completely but, I lost the balance between the business and my authenticity. I started to feel like my music wasn’t valid unless it was getting industry attention. And for a while, I was chasing that. I was doing what I thought I should be doing, instead of what I wanted to do. I had to learn that I’m probably a project artist. I needed to stop feeling like my music wasn’t enough just because it wasn’t ‘blowing up.’
I started thinking about why people liked ‘Bond’ and, back then, I wasn’t overthinking it. I was a student just making music because I loved it. I wasn’t trying to force anything. But then, suddenly, things started happening—I started getting calls from people I never expected. That’s actually how I got into songwriting for other artists. People in the industry heard ‘Bond,’ reached out, and asked me to write for them. And before I knew it, I was deep in that world. But in the process, I started to forget what it felt like to just make music for me.
Was there a specific moment that made you realize you needed to return to that authenticity?
Yeah. At some point, I just stopped overthinking. I realized [that] I didn’t have to prove anything to anyone. I didn’t have to chase industry validation. I could just make what felt right. That’s where ‘888’ came from.
One of the things that stands out about your music is how it feels both deeply personal and universally relatable. Do your lyrics come from lived experiences?
Not exactly. I think the way my music is put together—the energy, the emotions—is influenced by what I’m going through at the time. But the actual content? Almost none of it comes from my personal life. I don’t write songs like, “Oh, this happened to me, let me put it in a song.” Instead, I take a feeling, a perspective, or something I’ve observed and build a fictional story around it. I also like humor. I like to be witty, to play with words in a way that feels natural but unexpected. That’s always been part of my music.
That makes sense. Your lyrics often have a layered meaning like they say one thing on the surface, but there’s a deeper story underneath.
Exactly. I like to phrase things in ways that make people stop and think. I want someone to hear a line and go, “I’ve thought about this before, but I never knew how to put it into words.” Or sometimes, I just want the music to feel good. It doesn’t always have to make sense, it just has to resonate.
Would you say that’s why artists like Omah Lay and Jon Bellion resonate with you? Because they do something similar with their songwriting?
Yes! Jon Bellion especially. His music is almost like sermons sometimes. He says things in a way that makes you pause and reflect. Like in “Conversations with My Wife,” when he sings, “What if all the things I’ve done were just attempts at earning love? Cause the hole inside my heart is stupid deep” That’s the kind of songwriting that gets to me. That’s such a simple way to express love. He could have said it in a hundred different ways, but he chose that one. That’s what I admire. Not just what they’re saying, but how they say it.
That approach is very present in your music, especially in ‘888.’ What’s your favorite lyrical moment on the album?
It’s a conversation. It’s not one person talking. On ‘I will never,’ there’s this part where one voice says, “The things you want for me, I want it too. The things you like for me, I like it too.” And then another voice—almost like a god-like figure—responds: “Hope you know that I would never say something I don’t mean.” That moment feels special to me. It’s basically a prayer, but I don’t like to box my lyrics in, I keep it open-ended.
With the album it feels like you weren’t just making music but you were reclaiming something. Would you say this project is a turning point for you?
Yes, I think so. It’s not my first turning point, though. ‘Bond’ was the first one. ‘Bond’ was the project that put me in rooms I never expected to be in. Before that, I was just a student making music. Then, suddenly, people were calling me—people I respected. That was how I got into songwriting for other artists. But then, in trying to navigate that world, I lost a bit of myself. ‘Guitars and Malaria’ was me trying to find that balance, and ‘888’ is me realizing that I don’t have to balance anything, I just have to be.
You’ve mentioned that you’re at peace with not chasing commercial success. Is there a part of you that wants mainstream recognition?
If it comes, great. But I’m not going to force it. I know how the game works. I’ve written for big artists, so I know the kind of songs that work in that space. And if I wanted to, I could sit down and make those songs. I could make music that fits neatly into what’s trending. But that’s not why I do this.
Does songwriting for other artists help you keep your music pure?
Yes! That’s a big part of it. Since I also write and produce for other artists, I don’t have to rely on my music to pay my bills. That takes a lot of pressure off. It means I can release what I want, when I want, without thinking, “Will this chart? Will this go viral?”
That freedom must be refreshing.
It is and it’s why I don’t overthink my releases anymore. I’m constantly creating. So when something feels ready, I put it out. I don’t have to wait for industry validation or the “perfect” timing.
What does that mean for the future? More projects?
A lot more. I’ve realized that my way forward is to just keep giving. The Lord has put me in a position where I can create without stress, so that’s what I’m going to do. No long breaks. No holding back. I’ll just keep releasing.
What is the biggest takeaway from ‘888’ for you?
That you don’t have to force anything. Whether it’s love, creativity, or success—what’s meant for you will come when you’re aligned with yourself. And if you have to fight too hard to keep something, maybe it was never really yours to begin with.
In a reversal of events at the turn of the 2000s, Afropop is profoundly reshaping the texture of music...
Over the last two and a half years, some of Afropop’s biggest stars have denounced the genre to advance...
Over the last two and a half years, some of Afropop’s biggest stars have denounced the genre to advance their personal agendas. In a wide-ranging interview from 2023 with Apple Music’s Zane Lowe just ahead of the release of his last album, ‘I Told Them…,’ Burna Boy derided Afrobeats for a perceived lack of contextual subject matter. “Afrobeats, as people call it, it’s mostly about nothing, literally nothing,” he said. “There’s no substance to it. Nobody’s talking about anything. It’s just a great time, it’s an amazing time. But at the end of the day, life is not an amazing time.”
Just a few months later, Nigerian music superstar, Wizkid, also disavowed the genre, claiming that he was not an Afrobeats act and that his then-forthcoming album, ‘Morayo,’ would not be an Afrobeats album as he considered the genre – and the classification it infers – too limiting for the type of music he made. Predictably, fans were incensed by both artists’ stances and the casual dismissal of the genre that their statements invited. What was almost lost in the whirlwind of that discourse is that for all the attempts to capture the totality of African music under the loaded ‘Afrobeats’ label, African music has never been just one thing; and, in that spirit, Afrobeats itself has always been all-welcoming of a multiplicity of influences and styles.
From its earliest iteration, Afropop has always been a potpourri of sounds that took influences from various parts of the Black diaspora and distilled them with an African sensibility. The work of early Afrobeats pioneers like Junior and Pretty is a direct descendant of the burgeoning Hip-Hop blueprint of the ‘80s; while the early 2000s popularity of Ajegunle-based rabble-rousers like Daddy Showkey, Danfo Drivers, and African China occurred tangentially to the rising profile of Reggae on a global scale. The mid-2000s to early 2010s saw the arrival of several dulcet-toned singers like Banky W and Tiwa Savage rooted in the R&B and Soul traditions, introducing a slicker dimension to Nigerian popular music. As always, homegrown stars adapted these foreign styles for their own market while continuing to work on a distinctive style that centered genuine indigenous expression and ingenuity.
Over the years, the fruit of those experiments has ripened to produce a scene that’s bustling with life and talent. As the genre has attained global attention, many sub-genres have come to the fore, showcasing the depth of African music on a global scale. If Wizkid’s sonorous melodies and unbeatable charisma made him the sun of Afrobeats in the 2010s, Olamide’s militaristic bars and Pop anthems rooted in their street sensibilities mark him out as the genre’s moon. It was on Oamide’s back that a nascent indigenous rap circuit rested. Taking the mantle of DaGrin, the Bariga-raised rapper who helped institutionalize rapping in Nigerian languages with cult classics like “Eni Duro” and “Voice Of The Street.” Along with the effort of other stars like Reminisce, Phyno, Lil Kesh, and CDQ, the indigenous rap movement gained steam and, recognizing the Nigerian market’s zest for melodies, soon morphed into Street-Pop, a distinct hybridization of local genres like Fuji, Apala, and Highlife.
Inspired by the work of their forebearers, a new crop of artists have taken Street-Pop to new heights. Zlatan and Naira Marley served as a transitory generation; together with Rexxie, they patented a more melodic take on Street-Pop while infusing a devil-may-care disposition that launched them to the top of Nigerian music. It is fitting that Olamide was the one to hand the baton to Asake, the biggest Street-Pop star of the moment. Similar to the YBNL head’s legendary album run, Asake has released three albums and one extended play in three years, each coming out to a world paying more and more attention to his work. Impressively, Asake has also established himself as a global touring star, regularly playing sold out arena concerts across the world with a music style that is rooted in Yoruba oral tradition.
Asake is not spreading the Street-Pop gospel alone, though. Ikorodu star, Seyi Vibez, has also grabbed mainstream attention for his gritty take on the genre. Initially a divisive figure, his 2023 song, “Different Pattern,” saw him reach a new level of cultural relevance in 2024 and his new extended play, ‘Children Of Africa,’ arrived in February 2025, marking a new era in his career. The yearning for a reclamation of cultural heritage that has created a Street-Pop golden era has not evaded other parts of Nigeria. Shallipopi’s drawling, sprawled-out sound mimics the playful pulse of South-South pidgin while Jeriq, hailing from Nigeria’s South-East, has emerged as one of Nigeria’s most acclaimed rappers. Outside Nigeria, there’s a yearning in Ghana to preserve the purity and history of its Highlife genre, an elemental component of Afrobeats. British-Ghanaian producer, Juls’, ‘PALMWINE DIARIES’ and ‘High Life Sessions,’ both pulsate with the beguiling riffs of the storied genre while the work of Nigerian brother-duo, The Cavemen, is reintroducing Eastern Nigerian highlife to a new generation of listeners.
A youth-led zest for exploration outside the framework of Afropop has also produced a sub-culture that rejects the tenets of mainstream conservatism. Beginning as a band of friends and collaborators who prioritized freewheeling experimentation, Alte music has emerged as one of the most important sonic evolutions of the last two decades. First championed by OG pioneers like DRB Lasgidi, LOS, and Show Dem Camp, the Alte community drew in left-field thinkers and madcap auteurs setting the stage for a new generation of stars to emerge from the depths of SoundCloud circa 2016. In the hands of stars like Odunsi (The Engine), Cruel Santino, and Lady Donli, the Alte experiment reached an unprecedented level of critical and commercial success.
Odunsi’s ‘rare.,’ throbbing with influences from ‘70s Disco and Funk, sits in the canon of great Nigerian debuts and Lady Donli’s ‘Enjoy Your Life’ artfully melded Folk music with Afrobeat and Soul across its 15 tracks. Taken along with the work of producers like GMK and Genio Bambino, these acts built a community that successfully created the blueprint for a sound that reflected the tensions and joys of younger Nigerians who saw life in a specific fashion. It even took flight beyond the borders of Nigeria with a young Amaarae cutting her teeth working alongside some of the most prominent names in the Alte community. The inventiveness and clarity of vision that the community prioritises is evident across both of the Ghanaian-American artist’s albums, ‘The Angel You Don’t Know’ and ‘Fountain Baby.’
In a reversal of events at the turn of the 2000s when Afropop was heavily influenced by outside sounds and genres, music from the continent is profoundly reshaping the texture of music outside its borders. Much like how the Windrush Generation and other immigrants from the West Indies helped to introduce Britain to Reggae, Dancehall and Soca, generations of African immigrants are making music that signals their African heritage, with Afropop as a base influence. The rise in popularity of African sounds has helped UK artists mesh the lingo and sonics from the continent into their work, creating a new genre referred to as Afroswing. Taking influences from Afrobeat, Dancehall, and Grime, Afroswing is distinctive for its use of lyrics from Africa with British rapper, J Hus, credited as one of its pioneers. Songs like J Hus’ “Did You See,” Ramz’s “Barking,” and Not3s’s “Aladdin” signal to the sound of the homeland and speak to Afrobeats’ incredible stride to global popularity as a base reference point for global Black music.
Nearly a decade out from “One Dance,” the Drake, Wizkid, and Kyla collab that pushed Afropop into a different stratosphere, the genre is in safe hands with several stars emerging across different sub-genres that speak to our past, present and future. It is perhaps more than the pioneers imagined when they were making music all those years ago, but all the roads have led here to Afropop being a global sensation that offers various forms of expression to a watching world. There are no limitations on what can be done within the genre, that sense of open-endedness and possibility was always our strength, and it’s why Afropop will stand the test of time.