Amaarae is the girl you want to hit the hottest party with. Since releasing her debut album ‘The Angel You Don’t Know’ last year, the Ghanaian singer, rapper and producer has catapulted to a new level of visibility. On the 14-track offering, she seeks to reinvent her familiar bedroom pop sound, taking on a range of broader genres from Hip-hop to Afropop, R&B, Garage, Punk-rock, and more.
She continues to expand the world around her debut album, first releasing the Gianluigi Carella animated video for “LEAVE ME ALONE” earlier last year and then the riveting visuals for “FANCY”. This was followed by the Kojey Radical and Cruel Santino-inspired music video for “JUMPING SHIP” and then her vibrant performance on A COLOURS SHOW that has since amassed over a million views since its release last year.
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Now she’s serving up a brand new video for “SAD GIRLZ LUV MONEY (SGLM)”, a standout from her debut album which features fellow Ghanaian singer Moliy. Amaarae had been teasing the visuals for the single for quite some time, first announcing the open call back in January for fan cams and accompanying instructions on how to send in videos from her day one fans and followers. Those of us privy to her finsta (private Instagram) have been more clued in than the rest, as the singer countlessly shared videos, pictures, and teasers of the upcoming release.
The singer shared the new video earlier this evening with a premiere on Crack Magazine. The song’s carefree and euphoric theme is brought to life in the new Yinka Soda-directed visual, which features Amaarae and Moliy in a colourful pink world full of all the baddest girls and their stacks of money. With flashing snapshots of Amaarae, Moliy, and their girls flexing cute sartorial choices, wads of cash, and fast cars, the girls are truly living out their raps. The fan cameos and closing credits draw inspiration from the flip-phone era of the early noughties, as Amaarae continues to build and strengthen her visual aesthetic in line with her music. When we last spoke to the singer, she excitedly shared that ‘TAYDK’ was “non-stop affirmations and incantations 4 bad bitches”, and the visuals for “SGLM” certainly does live up to those expectations.
We can’t wait to see how she continues to expand ‘TAYDK’s’ visual world this year.
Watch the video for “SAD GIRLZ LUV MONEY” here.
Featured image credits/Amaarae