In the year since being founded, TurnTable has made active moves in its goal to contextualise the state of music consumption in Nigeria. Currently, the platform publishes the TurnTable Top 50, the weekly chart that aggregates the most popular songs in the country across freemium streaming, radio airplay, and TV airplay.

These data points largely cover the most popular means of access to music amongst Nigerians, but the publication is looking towards adding numbers from paid streaming platforms to tell the fuller story of local music listening.

To this end, TurnTable has just announced a partnership with Boomplay, a streaming platofrm in Nigeria. It’s the first direct partnership between a streamer and music chart publication in Africa. Boomplay will distribute data on the most streamed songs in Nigeria to the publication.

 

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With a heavy emphasis on its African presence, and regional offices across Western and Eastern Africa, Boomplay has become a prominent music streamer on the developing continent, with over 59 million monthly active users as of May 2021. The collaboration with TurnTable will advance the noble aim of giving Nigerians insight into the top songs and artists across the country.

In the press statement, Tosin Sorinola, Director of Artist and Media Relations at Boomplay stated:

“With this new partnership, we are bringing Boomplay’s leadership in digital music across Africa together with TurnTable’s definitive music chart to give creators, artists and fans access to even more credible statistics they can rely on.”

Ayomide Oriowo, co-Editor-in-Chief of TurnTable charts agreed, noting that this is the publication’s first direct agreement with a streamer operating in Nigeria, a collaboration that will only bolster how music listening is represented by the numbers. The partnership will also provide better platform-specific analytics and reports, with listeners seeing how their listening habits affect the music terrain in real-time.

“Finally, with Boomplay as the largest music streaming service in Nigeria,” Ayomide says, “this is the first step to creating genre charts that puts the spotlight on other genres of music beyond popular music in Nigeria, as well as an albums chart that gives the performance of albums across all platforms.” TurnTable’s latest partnership is important, one step forward to helping Nigeria’s music ecosystem better understand itself as it evolves.

@dennisadepeter is a staff writer at the NATIVE.

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