The journey towards ODUMODUBLVCK’s ‘EZIOKWU’ is nearing completion, with impressive showings on Joeboy’s “Normally,” Adekunle Gold’s “Wrong Person” and Falz’s “NDI IKE.” The project promises to be a thrilling ride through ODUMODUBLVCK’s world of pop culture references and musical versatility. Last week, the rapper and singer won the Rookie of the Year award at the 2023 Headies in Atlanta, Georgia—signalling his growth into a talent worthy of recognition.

ODUMODUBLVCK unveils his latest single “MC OLUOMO” off ‘EZIOKWU.’ Produced by Cross Ateiza, the track is a Drill-based rendition of ODUMODUBLVCK’s confidence and swagger. It borrows its title from Musiliu Ayinde Akinsanya—popularly known as MC Oluomo—head of the Lagos state branch of the National Union of Road Transport Workers (NURTW). 

Since his breakthrough on 2022’s “PICANTO” with Zlatan and Ecko Miles, ODUMODUBLVCK has taken pride in subverting the expectations of the music industry. “I can do without their policy I go (I go)/I must fall in with all my niggas aboy (Aboy)/If them wanna bounce person it cannot be mine (Mine oh no)/Men just boku e be like them be rice (E be like them be Rice),” he sings on the runaway hit track “DECLAN RICE.” ODUMODUBLVCK began his career in Abuja—a city currently known for its striving Hip-Hop community—where he built a following before carrying that buzz into Lagos. Although in Lagos, ODUMODUBLVCK hasn’t lost sight of his early days, opting to hail his city at every opportunity.

“MC OLUOMO” is a subtle nod to the contributions Lagos has made to ODUMODUBLVCK’s career thus far. He has been embraced by the Lagos audience at shows and media interviews. At the moment, conversations have risen about Abuja and Lagos’ influences on ODUMODUBLVCK’s music; he has been clear about Abuja’s contribution to his art but has also acknowledged the benefit of venturing into the Lagos circuit.

MY BRO. DEM BORN ME FOR LAGOS.

I LOVE LAGOS.

WHAT I WILL NOT CONDONE IS WHEN PEOPLE START SAYING THAT “IF I DID NOT STEP MY FOOT IN LAGOS I WILL NOT HAVE SUCCEEDED, LIKE SAY NA LAGOS MAKE ME WHO I BE TODAY.

THATS AN UNFAIR STATEMENT TO A COMMUNITY IN ABUJA THAT HAS HELD ME… https://t.co/n9sruXlBB2

— EZIOKWU (@Odumodublvck_) September 13, 2023

“How many time did they try to come back like Kylian/But I quack them down/Many men wan try mess with Messi on a big stage/I call them clowns/Jagaban antics/Run trap like Lagos till the bando babies call on us,” ODUMODUBLVCK raps on “MC OLUOMO.” His lines are punchy and Cross Ateiza’s production lends the necessary heft to his words. ODUMODUBLVCK tears through the track with vigour, dismantling any notion about his unworthiness to sit at the pinnacle of success.

“MC OLUOMO” is a taste of the things to come on the NATIVE Records artist who is set to release his debut mixtape on October 6. It’s a signal to ‘EZIOKWU’ being a compendium of ODUMODUBLVCK’s truths and beliefs. With a deal with Def Jam locked in and ODUMODUBLVCK inching his way into the UK music scene (see Unknown T’s “WELCOME 2 MY STRIP”), ‘EZIOKWU’ is the artist’s chance to stamp his authority with his music.

Stream “MC OLUOMO” below.

ICYMI: What To Expect From ODUMODUBLVCK’s Forthcoming Project ‘EZIOKWU’

Featured image credits/NATIVE