Since the very start of his mainstream ascension, there has been very little doubt in Ahmed Ololade’s mind about who he is, what he represents, and how he should be regarded. On a verse off his 2022 hit,“Peace Be Unto You,” he famously affirmed, “I just blow but, omo, I know my set.” It’s a brag that points directly to a level of self-assuredness that’s rooted in Asake’s personal conviction about his status and a calmness about the journey that has landed him at the cutting edge of Afropop after years of toiling in the underground. 

In many ways, the most distinctive factor about Asake’s music from 2022  till now, is how unabashedly reflective it is of his origins and where he comes from. No one can come away from listening to songs like “Sungba,” “PALAZZO” or “2:30” and think that Asake is anything but a Street-pop star forged in the crucible of Lagos Island for a global audience. Many times across his debut album, ‘Mr Money With The Vibe,’ Asake is leaning into Lagos-specific street slang and idioms that function both as a narrational tool and quasi-homage to the people that understand the weight of the topics he’s tackling and reflecting on. 2023’s ‘Work Of Art’ was more euphoric but no less instructive to understanding Asake’s id and how he’s engaging with the world as a kid from inner city Lagos that has seen his music garner a worldwide audience. 

While the specifics might differ, there is a common thread woven through the lived experience of people in inner cities across the globe. Too often, they’re the most vulnerable, relegated to society’s lower rungs with little to no access to adequate healthcare, education, and social infrastructure needed to make their lives easier. In lieu of government-led interventions that can easily improve their conditions and help them escape the cycles of poverty that are endemic to these places, what most people have is dreams; using them as an escape from the collapse and rot that surrounds them. 

With seemingly few other pathways to success, many inner city kids dream of blowing up as footballers or musicians. And having no help in sight, they often cling to the hope that they can will themselves and their loved ones into better circumstances off the backs of their skills on the pitch or in the studio. It’s the same story from the hoods on Lagos’ mainland, to the favelas of Rio De Janeiro – the goal is to blow up fast and escape systemic poverty. 

Born and raised in Lagos Island, Asake understands the scale of what his people are up against and what it means to be a dreamer. On “Nzaza,” off ‘Mr Money With The Vibe,’ he famously sang, “I show them pepper kin to sanle,” which translates to an admission that he was mischievous before he ran away from home. In an interview with GQ, Asake shared that he got his stage name tattooed on him during a period of self-doubt, in order to essentially lock himself into his musical dream and spur him to go harder. 

Per American psychologist Abraham Maslow’s hierarchy of needs, the highest level of personal achievement is self-actualisation. It’s the level at which one has conquered elemental concerns for safety and sustenance, as well as attained both self-understanding and freedom. In the less than three years since Asake and Olamide originally collaborated on a remix of “Omo Ope,” Asake has worked his way up Maslow’s pyramid, channeling joy and satisfaction every step of the way. Just 12 days into 2024, he released a new single, “Only Me,” that distilled his feelings about his new station in life into two minutes and 39 seconds of a maximum bragging about his class ascent and the perks of being rich, all while demanding applause from his audience. 

Just weeks later, he kept up with his documentation of the good times, collaborating with Zlatan on “Bust Down,” a triumphant luxuriation in the success that their work has afforded them. It stands in stark contrast to the hopeful tenor of Asake’s hook on  “Peace Be Unto You” from just two years ago where he sang, “Je ka won padi mi ma biza, thank you,” beseeching a supreme being to look positively on him and his friends as they put the work in. Still, as Asake prepares for a new era, it hasn’t been all parties and jet setting from him; there’s also been moments of reflection, with him recounting the cost of his success and the path that has led him on to being a global force.  It’s evident on “BROTHER,” his stirring collaboration with long-time friend and confidant, Ashidapo. “The pain that you feel when food no dey / Na im go make you ginger properly,” Asake soulfully sings on the song’s first verse. 

By the time he guested on Victony’s “Stubborn” in May, it was all too clear that Asake was gearing up for a monumental release later in the year.  On his verse, he was hinting at the rougher edges of stardom and increased pressure, channeling the same melancholic energy that birthed “Lonely At The Top,” a ‘Work Of Art’ favourite that’s noted for its stripped down approach, vulnerability, and candour. Definitive confirmation of Asake’s third album came last month with the announcement of his “Lungu Boy” tour that takes its name from the album’s title, and means a hood boy or someone that maintains a close familiarity with the streets. 

By tapping into a variety of emotions and sharing how he’s feeling with his audience ahead of his third album in three years, Asake is letting everyone know that he’s standing on the precipice of the highest step in Maslow’s hierarchy of needs: self-actualisation. A constant theme in Pop music is returning to – or reclaiming – one’s roots to seek fresh impetus for a forward vaunt, and it’s what Asake is potentially looking to do with ‘Lungu Boy.’ After the swashbuckling breakthrough of ‘Mr Money With The Vibe’ and the mythos-setting ‘Work Of Art,’ Asake is using his music as a tool of connection to the labyrinthine streets of Lagos Island and its propulsive energy, while finding new lanes of expression in Street-pop and helping to codify the sub-genre’s tenets. On a personal level, one can tell that the singer is in a new place as he looks to ring in ‘Lungu Boy’: gone are the colourful dreads and artsy grills that provided a visual accompaniment to his blistering come-up; in their place are smart twists and a liking for sport streetwear fits that accentuate his lean frame. 

 

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In June, Asake released “Wave,” the lead single off ‘Lungu Boy’ and it’s an instructive look at what the album might offer. Produced by close creative partner, Magicsticks, there are visible elements of Amapiano’s distinctive shakers and log drums as Asake sings about living up the good life and never backing away from a challenge. With a video shot in Lagos and referencing the iconic Afrikan Shrine, Asake is paying homage to one of the city’s most iconic cultural landmarks while his lyrics say that he doesn’t want to be stressed. Joined by British rapper, Central Cee, it’s the sort of groovy summer-ready song that Asake has made a stock-in-trade since his breakthrough in 2022. 

In conversation for his 2022 NATIVE print cover story, Asake noted that his artistry is heavily influenced by Fuji, a mainstay in Lagos Island during his early years. “Omo, me I be Fuji artist o,” he said, proudly declaring his allegiance to the storied Yoruba oral genre that has produced legends like Barrister, KWAM 1, Saheed Osupa, Pasuma, and Adewale Ayuba. In fact, “Raise The Roof,” an Adewale Ayuba and Jazzman Olofin song is sampled on “Active,” the Travis Scott collaboration that’s sure to be a highlight on ‘Lungu Boy.’ 

As both he and his music travel the world, Asake has continued to find ways to infuse Fuji in his sets. Tour videos have shown him enjoying an instrumental performance of K1 De Ultimate’s “Aluji Mi” and vibing to Fuji jam sessions on stage. Per the album’s tracklist, “Fuji Bonus” will be a bonus track but it’s already one of the most eagerly-anticipated songs on the album due to some pre-release promotion that has seen snippets of it go viral on social media. Originally, many thought that the song would be titled “Fuji Extravaganza.” It was first recorded as a cover of Olamide’s 2017’s hit “Wo!!” but has now been reimagined as the latest evolution of Asake’s relationship with Fuji as he continues to pay homage to the iconic genre and bring it to more mainstream audiences. 

An important part of the ‘Lungu Boy’ universe has been the visuals that have propped up the world Asake is building. Some of his tour stops have featured memorabilia that proudly celebrates the streets of Lagos Island as the singer leans into his heritage. Places like Adeniji Adele, Freedom Park, and Marina are referenced and brought to life from stop to stop and will be a key part of the ‘Lungu Boy’ tour going forward. Whatever happens next, one thing is certain: now more than ever, Asake knows who he is and where he’s headed and he’s determined to bring his hood on the ride with him.