Words by Fisayo Okare

An earlier Instagram post from L.A.X tagged 2017 ‘Year of Rasaki’, hinting the singer’s big plans for the year. This has directly reflected in a series of back-to-back roll-outs to keep L.A.X in conversation and rotation.

After releasing his first and second single of the year, “Big Daddy” and “Stay With Me”, King Rasaki returns with a music video to his third single, “Run Away”.

It’s not enough to release a song and not strategically promote it. To keep up the hype for the release, L.A.X has been using the #RunAwayChallenge similar to the #Unameitchallenge, #Jujuonthebeatchallenge and a host of other, social media dance competitions that require participants to make videos of themselves and their friends dance and lip-syncing to the song.

Although, L.A.X’s music video for the song features none of those who have stood up to the challenge, “Run Away” is directed by Labi and features popular British Model and Youtuber, Jenney Paula.

Watch L.A.X’s “Run Away” below.

Featured Image Credit: Izzlax/Instagram

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