To mark International Women’s Day 2026, Sony Music West Africa is rolling out its Women’s Month flagship programme, ‘Bloom & Bloom,’ a platform built to spotlight and support women who are shaping Africa’s creative and business spaces.

Guided by this year’s IWD theme, “Give to Gain,” ‘Bloom & Bloom’ presents success as something collectively built. The programme focuses on collaboration and long-range thinking with the principle idea that when women actively support one another, new doors open and lasting influence takes shape.

The experience opens on 19 March with the Greenhouse Panel Sessions, a close-knit forum designed for open and thoughtful conversation. Creators, founders, executives, and cultural voices will gather to talk about issues that influence modern creative careers: from intellectual property and brand ownership to turning creative ideas into lasting businesses and building institutions that stand the test of time.

This year’s lineup includes names like Nigerian actress Mimi Chaka, co-founder of PiggyVest, Odunayo Eweniyi, Victoria Nkong of the All Africa Music Awards (AFRIMA). They will share hands-on insights from their journeys across music, media, entrepreneurship, and culture, offering lessons on how to grow industries while revolutionising the systems that support them.

The programme wraps on 20 March with the Bloom & Bloom Mixer, an invitation-only evening bringing together voices from different sectors. Part celebration, part launchpad, the mixer will spark conversations that can turn into creative collaborations, lasting well beyond Women’s Month.

Sony Music West Africa has made empowering women a consistent focus. In 2024, it launched the two‑day Lagos summit ‘She Is…,’ featuring panels, networking, and career insights. That evolved into 2025’s ‘In Her Element,’ which also introduced a mentorship programme for emerging women in the industry. 

This year, that momentum continues with ‘Bloom & Bloom,’ prioritising the growth of young women across West Africa’s creative scene. As conversations around International Women’s Day move beyond optics, Sony Music West Africa is aiming to build practical platforms that expand its role in the region’s creative ecosystem and support the development of a more sustainable industry.