As we draw closer to one of the most highly anticipated celebrations of music and culture in West Africa, it was almost a no-brainer that Smirnoff, a leading distilled spirit brand, joined us for the celebration. The esteemed platform has shown support for our budding creative scene over the past couple years, by partnering with platforms like Big Brother Naija.  

 

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After four years since the last appearance, our flagship festival, NATIVELAND, has now returned bigger and better than ever for the fifth edition with headline sponsor, Smirnoff. Since the NATIVE Network’s establishment and the festival’s birth in 2016, our priority has always been supporting the budding talents emanating from Africa, by providing a platform to showcase their creativity on their own terms. This keys in perfectly to Smirnoff’s long standing support of niche and mainstream creative communities across the world. 

We’ve spent over half of the last decade identifying, analysing and championing the best of tomorrow, today while revitalising live entertainment experiences in Nigeria. It is now time to make our long awaited return with NATIVELAND V, a show-stopping experience on December 22, 2023. Hosted at SOL Beach, Victoria Island, this year promises high energy performances blended by Africa’s rich culture in form of our headliners: Uncle Waffles, ODUMODUBLVCK, Ayra Starr and Lancey Foux, alongside a fusion of cultures through food, style, activations and more. 

Featured Image Credits/Sinalo Ngcaba

ICYMI: ALL THINGS TO LOOK FORWARD TO AT SMIRNOFF’S NATIONWIDE X1 TOUR