NATIVE Premiere: Watch Blaqbonez and Joeboy In The Glitzy Video for “Fendi”

a charming cut from the Internet's chief rascal

There can be no doubt that 2021 has been the year where all of Blaqbonez’s forward-leaning momentum has culminated in a secure spot at the crescent of Nigerian pop. As a young, rabble-rousing rapper working his way up in the early dawn of the 2010s, Blaq plowed in the underground, releasing a succession of tapes that showed his penchant for fluid lyricism and mischievous name-calling.

That, ultimately, translated into a deal with legacy record label, Chocolate City, which then morphed into a major label debut album that piqued mainstream interest with songs like “Mamiwota” and “Denied.” Much of the time since then has been spent establishing himself as the Nigerian Internet’s chief rascal


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The insouciant streak of Blaq’s Internet persona gave way to a thematic focus on carnal satisfaction on his 2021 album, Sex Over Love’, a full-on pop effort that saw him lean into themes of luxury, lust, and ego-fuelled hedonism. Led by the Buju and Amaarae-featuring “Bling,” the album has carved a niche for Blaq within Afrobeats ever-evolving landscape. Another of the album’s standout tracks, “Fendi,” is an ostentatious tribute to the fast living that inspired much of Sex Over Love’, seeing Joeboy work the boyish charm that has made him a much-loved figure from Lagos to Nairobi while Blaqbonez’s suave whispers of the “Fendi” tagline speak to his new station in life. 

Today, the glitzy TG Omori-directed video for “Fendi” arrives finding both collaborators decked out in full Fendi attire as they sashay between lush shots while translating the song’s lustrous energy in sync with a phalanx of video vixens. With both singers’ verses segueing into each other, they maintain a dynamic control on the narrative of the visuals, employing hypnotic effects to bring more watchers into their world while advancing the sex over love gospel that Blaqbonez has flaunted for much of this summer.

Watch the video for “Fendi” below. 

Featured image credits/Courtesy of the artist

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