Falz's "Loving" music video is a throwback special - The Native

Falz’s “Loving” music video is a throwback special

Borrowing the rich folky melodies of highlife, Falz’s new song, “Loving” delivers an eloquent, lovesick serenade that promises festivity and celebration. Though it’s not the first time Falz is putting his indigenous influences over his rapper sensibilities to make a commercially inclined song, the beat Yung Willis produces with live music simulating percussions, guitar riffs, gong samples and talking drum riffs takes him from club DJ playlists to wedding DJ sets.

His lyrics, “Omo mummy, liking the way that you move your body/ See, as I dey I wan meet your daddy/ Mo ti seytan, I ready to marry”, also emphasize the wedding direction and Twitch keeps up the narrative in the retro music themed music video he directs. The music video for “Loving” puts Falz’s comical character on full display as we watch Falz perform the role of a struggling musician trying to win the affection of a beautiful woman before we later see him bath in the glow of the spotlight at a show he performs at.

Watch the music for Falz’s “Loving” below.

Featured Image Credits: YouTube/FalzVEVO

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