Best New Music: Joeboy lands a double banger with “Beginning”

JoeBoy is gradually taking over our headphones and playlists. The singer broke out with sleeper-banger, “Baby” via Mr Eazi’s #emPAWA, earlier in the year, and has since emerged as one of the more promising voices from the music empowerment project. “Beginning”, his new follow up single is a mellower shade of his first hit, keeping themes of light-hearted love, but with flutes and harmonic synths on “Baby” stripped back for a highlife-inspired groove. JoeBoy may be a product of an internet-boosted virality, but unassumingly he is also enjoying an unprecedented mainstream crossover. At this pace, all he needs now is a little time and patience and we may have the humble beginnings of a breakout Afropop star on our hands.

Stream JoeBoy’s “Beginning” below:

Image Credits: Instagram


Toye is managing-partner at NATIVE Nigeria. Tweet at him @ToyeSokunbi


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