Like a legion of pop-stars before him, JoeBoy has a simplistic approach to his music videos, focusing on mirroring the mood of his songs. The “Baby” singer continued his googly-eyed romance on follow up single, “Beginning”, setting his romantic confessions to the lightweight groove of a guitar-led beat Killertunez produces. The music video Mollana Burke directs coasts on the narrative his lyrics already established, showing JoeBoy and his love interest sharing intimate moments where they dance to the music and stare longingly into each other’s eyes. The video holds next to no surprise, closing with JoeBoy proposing to his love interest who seems to have said yes as they end up hugging before the camera fades to black.

Watch the music video for “Beginning” below.

Featured Image Credits: YouTube/emPawa Africa
[mc4wp_form id=”26074″]

You are meeting Debola at a strange time in his life. He wandered into a dream and lost his way back. Tweet at him @debola_abimbolu

ICYMI: Watch JoeBoy’s music video for “Baby”