Staying True To Our Mission Reshape The Face Of African Popular Culture, The NATIVE Team Curates A Monthly List To Spotlight The Best And Most Exciting New Artists On The Continent. Some Of These Artists Have Dropped Songs To Some Regional Acclaim, While Others Are Brand New On The Block, Working Towards Their First Big Break. Tune In To What’s Next. Click HereFor January’s Fresh Meat.
Although it’s the shortest month of the year, February is exciting for many reasons. Not only does the month carry cultural significance as America’s revered Black History Month, a time where we gather together and reflect on our past and futures as Black people globally but it’s also a crucial time for many artists in the music industry. Being the second month of the year, when all the awkwardness and newness of January is out of the way, many artists around the world begin to settle down and focus, making plans for new projects and singles releases, ready to hit the first quarter of the year with urgent delivery.
In a year like 2021, the music landscape is more unpredictable and everything moves really fast, seeing as we’re all consuming more information now than ever before. Artist discovery may seem a bit tedious today, knowing how many artists are gunning for the attention of listeners in these parts, however, when an artist lands something that really sticks, it’s our duty to put you on to the hottest newcomers in Africa who are consistently meeting the demand for something fresh, defiant, boundary-pushing and above all, authentic. We’re coming up to one year since we launched this column, and the efforts of the alumni from the past year is This month we’ve got an interesting line-up of artists for Fresh Meat from South Africa’s Benzo who’s rapid-fire flow is delivered all in Xhösa to Ruger, the latest Jonzing World signee with a voice of gold.
Enjoy.
Lil5ive
Like many young, nascent artists, it doesn’t take much to figure out that Lil5ive is a reflection of multiple contemporary pop music trends. Like many truly talented young artists with a sky-high potential ceiling, those influences are only touchstones for a distinct style and persona that will only become more magnetic as time goes on. Listening to Lil5ive is like hearing something familiar and unique at the same time; the reference points are palpable, but there’s a conviction to his delivery that makes it easy to realise he’s the author and finisher of his musical offerings.
Just over a week ago, the singer/rapper dropped his debut EP, ‘Dreams & Imaginations’, an instantly riveting tape underlining his eclectic preferences, from moody, piano-rife beats to reflective, first-person perspective writing and a delivery that folds afropop melodies, contemporary R&B ticks and Trap cadences. In the 6-song EP, you can hear hints of the delightful rap-sung yodelling of Roddy Ricch, the versatile croon of Burna Boy, and the street-bred orientation of Bella Shmurda. These may or may not be direct influences, but considering how nearly singular it all sounds, it’s more of a testament to Lil5ive’s already sharpened powers as a music maker.
Beyond its technical traits, the EP, like all of Lil5ive’s music on digital streaming platforms, is driven by introspective, personable writing. Self-discovery and self-assertion are the central theme of ‘Dreams & Imaginations’, a project that thrives on Lil5ive speaking his truth unabashedly, whether it’s detailing his demons (“Drugs”), shrugging off unbelievers (“Where”), or simply representing his idea of what love entails as a young man in these romantically complicated times (“Feelings”).
In an interview withGuardian Nigeria last year, following the release of the video for “Omo Ologo”, Lil5ive says he believes his “personality and [his] sound will distinguish me”. In an increasingly heterogeneous Afropop landscape, his self-assuredness already lays a strong precedent, and considering how well he backs it up on his debut EP, he looks set for greater visibility in the near future.
Ruger
21-year-old Jonzing World signee, Ruger might be new to the afropop scene, but his melodious vocals undoubtedly sounds light years ahead of his entrance into our exciting sonic landscape. Arriving with a bang over a month ago on Jonzing World’s single “One Shirt”, complete with an eye-patch and a killer voice, Ruger made his debut on the scene with label boss, D’Prince and Rema. Each artist delivered impressive verses narrating their journey at the top of their respective scenes, and tihs follows the classic tale of the underdog’s steady incline to victory. This is a strong introduction to the scene, and his affiliation with two afropop heavyweights shows a good start to his rise to the top. As Ruger continues to evolve and show listeners different sides to him as both as an artist and as a person, he’s in good company.
His self-titled debut single, “Ruger”, is reminiscent of the now nostalgic outdoor parties. Opening with “Man I spit fire from day one,” the singer boats about the confidence he has in his ability, even before the fame and celebrity. In all his music, Ruger reassures listeners that he was born for this, with incredibly self-assured and confident lyrics, reminiscent of Rema himself two years ago. Ruger’s default mode is one of unquenchable chill, clearly setting his own pace and connecting with the people he makes music for. With only one song out, he’s really fresh Fresh Meat, but his debut was undeniable, and we’re rooting for him.
Benzo
Whether you like it or not, the female mcees are coming into the game loud, audacious, and ready to take charge. This Women’s History Month, it’s important to celebrate the women who are breaking stereotypes and boundaries, and as an avid fan of these female mcees, Benzo was right up my alley. The 20-year old rapper is a new and fresh voice in the Johannesburg rap scene, having made her official debut a few months ago in November. In her corner of the world, Benzo has been building up momentum, which led us to her debut project, ‘Kumkanikazi’.
Last year, she released her debut single “Kwedini”, an upbeat single that featured fellow Cape Town rapper, Lookatups where both artists traded boastful raps. The uptempo number sees her spitting between Xhosa and English like she usually does “I keep it a 100 and clean/my future is bright,” she brags on the number, fusing her culture with new-age trap..
On ‘Kumanikazi’, her debut project, she continues with this penchant, and her pen game immediately stands out, where she paints a vivid story of her reality whilst drawing on commentary about several universal conversations. She mixes bright pop vocals with snappy raps and futuristic production that makes her songs feel more intimate, and this makes it clear that the 20-year old is just having fun over the beat, consistently showing up as her authentic self throughout her small but potent discography. “Imali”is an instant standout from its opening moments as Benzo raps, “When I wake up in the morning/Get it lit and you welcome to the party/and I run on the beat like a cheetah,” taking no pauses as she churns out bar after bar. It’s clear that Benzo is in tune with popular culture being a Gen Z rapper, which makes her instantly relatable and likeable. Although most of her music is in Xhosa, it’s safe to say that the Johannesburg-based rapper is putting on for her city and she’s definitely one to keep a close eye on in 2021.
Urban Village
Urban Village is not entirely your typical Fresh Meat; they’re a nascent act, popularity-wise, however, they’re far from being relatively new. Formed in 2013, the band comprises bandleader and guitarist Lerato Lichaba, vocalist and flautist Tsubatsi Mpho Moloi, drummer Xolani Mtshali, and bassist Simangaliso Dlamini. All members of the 4-piece band were born in Soweto around the dawn of South Africa’s post-Apartheid era, a common bond that acts as the foundation for their musical exploits.
With a strong appreciation for music from past decades, via their respective families, Urban Village is dedicated to reinterpreting storied musical styles through a modern lens, paying homage to previously established culture with eyes planted forward. This mode of operation has made the band a local sensation in the last few years, mainly dispensing their music via live gigs, even taking the stage at the 2019 Afropunk festival. Last year, via a recording deal with Parisian label NØ Format, Urban Village released its first project, ‘Ubaba’, a short, attention-grabbing EP which served as the precursor to their recent debut LP.
Released in late January, ‘Udondolo’ takes listeners through an abridged history of South African pop music with an experimental verve and a topical edge to it. Tightly crafted and utterly stunning to listen to, the album casts Urban Village as revivalists with a purpose, as they weave a colourful, genre-mashing tapestry by pulling from Mbaqanga, Isicathamiya, and Afrofunk, while adding elements of Rock and Electronic music. Led by Tsubatsi’s agile and deceptively rangy voice, they sing of communal themes, from pride in blackness on “Dindi”, to the ideal of togetherness on “Sakhisizwe”, and “Marabi” evokes the memory of one of the oldest genres in South African pop music, Marabi, while also interpolating harmonies from Solomon Linda’s evergreen“Mbube”.
Having already delivered what will be regarded as one of the best albums of this year, Urban Village have raised their ceiling even higher. While the ongoing pandemic has stalled their momentum as a performance-based band, ‘Udondolo’ projects even more positive things as the world begins to open up, hopefully in the coming months.
SiBi
At this point, it’s almost repetitive to keep stating that there’s an R&B renaissance going on in South Africa; all you have to do is go through previous Fresh Meat instalments to scratch the surface of the myriad of talent breathing new life into a perennially overlooked genre on the continent. Vaal-born singer-songwriter SiBi is the latest artist to make an eye-catching entry into SA’s reinvigorated and generally riveting canon of contemporary R&B. Two weeks ago, she dropped her official debut EP, ‘Riverside’, consolidating on the promise of her impressive, nearly 2-year old first single, “Chill Out”.
Paying homage to her home region’s landmark river, the third-largest in South Africa, the 7-track project (8 songs if you look through her SoundCloud) doesn’t bear too much aquatic overtones, it’s an odd but fitting mix of serene and jumpy feels perfect for a calm evening near a body of water, whether alone or with a group of close friends. With intimacy as its magnetic element, ‘Riverside’ thrives on SiBi’s abilities as an expressive writer, almost to the point where it feels like she’s sharing her life doctrines and simply venting amongst friends. On the EP, she comes across as laser-focused on her goals (“Gang”), self-assured (“Chill Out [Remix]” with Grace Isis and Benzo), and vulnerable (“Pieces”); a multi-dimensional personality make-up that’s instantly gripping.
Similar to many of her colleagues, SiBi’s soundboard blends in vivid influences from hip-hop, and it shows in her beat selection and accompanying delivery. On the Tyler ICU-produced standout, “Dlala”, she moves between airy singing and a smoothed-out style of the now-standard triplet rap flows, matching the production’s Trap-heavy inclination. “My sound is – if Hip hop and R&B had a baby during the summertime who likes to take night time drives,” she recently toldLe’Afrinique. “It’s an unfiltered and honest safe space.” Not just for her, but also for the increasing line of listeners set to be affected by the relatable nature of her music.
Konde Oko
Kondé Oko who used to be known as YCG, is the Nigerian rapper who already boasts of a pretty thorough catalogue. Since he began releasing music back in 2017, as his first release on his Apple Music will reveal, the rapper went on a near back-to-back streak, sharing new singles and projects with fans on a consistent basis. So far, he has four official projects which his potential clear.
Kondé’s brisk and hurried delivery is more than enough to keep listeners entertained throughout its 26-minute runtime of his most recent offering, ‘Good Enough?’, where he shows us that it’s not about whether he’s good enough, it’s how much he’s willing to do. Here, he skips between dreamy trap landscapes, introspective raps, and hard-thumping anthems creating a world of his own where he is fully able to enjoy himself. Whether he’s going solo on a song or joined by close friend and collaborators Na-ku, Baby Brit, and more, his ability is consistent and that’s one of the best things about him. The project opener“Do Betta!”sets the pace for the rest of the album, Kondé is at his most flagrant, assuming the role of a menacing figure on the number waxing lyrical about defeating his opps. “I don’t know shit ‘bout the weather/I can’t do shit for a nigga, most of them goofy on Twitter,” he raps confidently, which shows how sure he is of what he knows about himself – another useful weapon for proficiency.
Although he’s what you would refer to as a relatively young artist himself,‘Good Enough?’ finds him putting on new names in the Hip-Hop/Rap scene from Baby Brit to Yung Kevo. The Baby Brit-assisted “H1 N1” sees the vocally agile rapper trade bars effortlessly with his collaborator, as they both pack an array of vocal deliveries, rhyme patterns, and clever wordplay whilst also being socially conscious. “Blue lives don’t matter, not at all, not to me” to show his disdain for last year’s harmful and disconcerting treatment of Black people by law enforcement.
There is still time to catch the Kondé Oko train as the rapper isn’t going anywhere anytime soon. More than an artist, he’s a creative visionary as on his projects, he assumes the role of the artist, the producer, and the sound engineer, and sometimes even the director and videographer behind his visuals. This is a feat he wears with palpable confidence, although he’s now more willing to allow others into his music creation process, as he reveals in a recent interview. Check out his most recent visuals here:
Blxckie
Sihle Sithole, AKA Blxckie was born and raised in Durban, South Africa. After spending several years as a rap fan, he finally took on rapping last year and has since delivered two hit singles, “Big Time Sh’Lappa” and “Uppity” which earmark him as one of the bright prospects from South African hip-hop. He gained our attention through persistent SoundCloud releases during the first few months of the COVID-19 lockdown. However, what converts most of us listeners into fans is his enticingly confident delivery, which saw him queue up awe-inspiring brags at a machine-gun-like pace to match the energetic trap beats he rapped over; “Big rack, big slatt, big-name/Lean spill so I got a big stain/ Ten toes, I ain’t never switch lanes.”
Blxckie explained in a recent interview with BreakroomAfrica that he was motivated to start rapping cause he got stuck in Johannesburg with Lucasrap$, 808Sallie, Shouldyuang, and Yungseruno, other rappers and produced for 3 weeks and they encouraged him to release music daily like they were doing. After his first breakout single, “Big Time Sh’Lappa” featuring Lucasrap$ put him in the limelight, he followed up with “Uppity” and more recently, “Stripes” featuring Flvme as he continues to keep up the momentum with his singles from the last 4 months racking up over a million streams.
Blxckie has now abandoned his 3-year-long Psychology degree and moved permanently to Johannesburg, where he believes he can continue to grow as an artist with the supportive community of music fans. In just over 11 months, his dedication to music has been rewarded with massive support and we are eager to hear what else he has in store.
móst
Versatility in delivery and an omnivorous soundscape are the go-to tenets for many artists in their development stages. U.S.-based Nigerian artist móst personifies this prevalent trend in a promising manner. Across his sizable catalogue, he’s proven himself to be adept at crafting contemporary R&B songs, competent with laying out rap bars, and delivering the colourful melodies and songwriting generally associated with present day Nigerian pop music. móst encapsulates the increased commingling of R&B with Rap, as well as Afropop’s inspired cadences from both these genres.
Last July, móst dropped his debut EP, ‘Afro Lover’, a serviceable representation of his chameleonic preferences, as he hopscotched from groovy, dance-ready tunes to skittering trap flows and sensual melodies. As its title indicates, the project revolved around romance-related songs, situating the artist’s writing within a universal framework. For his recently released follow-up EP, ‘Mixed Emotions’, móst gets a little more idiosyncratic with his writing, offering listeners a stronger persona to interrogate through his music. The 6-track sophomore still borders heavily on romance, but we also get quick glances into the ideals that make him tick as a person.
On the opening, title track, his sole rapped verse is a stream of consciousness run, where he proclaims his goal of building an estate, references the U.S. putting immigrant children in cages, and ends with a sequence praising his love interest for her qualities. Leaning more into the hip-hop/R&B dimension of his artistry, the self-produced EP finds móst in a far more assured candour, personalising his writing even more while continuing to chisel the elasticity of his vocal abilities. móst is clearly still growing into his own artist, but even at this moment, he’s one to keep tabs on.
[Featured image credits/NATIVE]
Words by Dennis Ade-Peter, Debola Abimbolu and Tami Makinde
The SA house music pioneers are back with a deeply moving and rhythmic new release.
South African house music pioneers, Black Motion, are back with a deeply moving and rhythmic new release...
South African house music pioneers, Black Motion, are back with a deeply moving and rhythmic new release titled “Khululeka.” True to its meaning in isiZulu— “be free” or “find peace”—this track is an anthem of liberation, urging listeners to let go, embrace love, and heal through the power of music.
With their signature percussion-driven melodies and the soul-stirring vocal chants of King Monopoly, “Khululeka” transcends the dancefloor. It is a spiritual and emotional journey, carrying an energy that is both uplifting and transformative. Whether in personal reflection or in the collective movement of a crowd, the song invites listeners to surrender to its message and rediscover love—both within and around them.
Since their formation in 2010 in Soshanguve, Black Motion—made up of Murdah Bongz (born Robert Mahosana), and Thabo (born Roy Thabo Mabogwane)—has become a dominant force in global house music. Their debut single, “Banane Mavoko,” put them on the map, and their albums, including the gold-certified Fortune Teller and the platinum-selling Ya Badimo, have cemented their status as pioneers of the genre. Their collaborations with artists like Oskido and Black Coffee, along with accolades such as multiple South African Music Awards (SAMAs), have solidified their place at the forefront of African electronic music.
Over the years, Black Motion has partnered with brands like Ballantine’s, Sony Xperia, and Coke Studio, and they are looking to partner with more under their new label Intascore, expanding their influence beyond music. With a combined social media reach of over 2.2 million followers, their music resonates with audiences worldwide, uniting people through rhythm, culture, and movement.
Following the release of '888', Kemena reflects on artistic evolution, self-acceptance, and balancing...
A little over two weeks after the release of his first project of 2025, Kemena and I sat down to discuss the...
A little over two weeks after the release of his first project of 2025, Kemena and I sat down to discuss the joys of creating art, the clarity that powers ‘888,’ and the freedom he found in surrendering to his path. Even though we were speaking virtually, his presence feels steady. He is speaking with the quiet confidence that defines his music–intentional yet fluid, deeply personal yet resonant. Over the years, his artistry has evolved, shaped by a desire for creative independence and the pressures of an industry that often demands compromise.
With ‘888,’ Kemena has reclaimed his space. The project neither chases the mainstream nor rejects it; instead, it exists on its terms, rooted in self-assurance. Across seven tracks, he weaves through stories with a sharp lyrical style and layered production, a testament to an artist fully in tune with his craft. In many ways, ‘888’ feels like an arrival—not to the commercial peak the industry might expect, but to something more valuable: a place of artistic certainty.
Standout tracks like “Rainy Day” and “Bola” remind you that Kemena is a storyteller in more ways than one. On “Rainy Day” he flexes his production prowess but the summery vibe of the song does not blunt the sentimentality of his lyricism. With “Bola,” Kemena taps into his element, deploying witty puns and his brilliant approach of social commentary and “I’m not mad, just hungry” is as relatable as it is envy-worthy—to be so intertwined with a lover that they can complete your lines.
Totaling seven tracks with a runtime of 16 minutes, ‘888’ is brief but expansive, a collection of ruminative thoughts, nimble melodies, and declarations of self-assurance. There is no hesitance in Kemena’s voice when he speaks about the album, no lingering doubt about whether he made the right choices, which is the same confidence he’s communicating in “You don’t need me”. ‘888’ is the product of someone who knows who they are and, more importantly, knows that they do not have to prove it to anyone. From the powerful declaration of “I Will Never” to the easy groove of “Evelyn’s Vibration,” the album takes you on a journey. It is a return to himself, a rekindling of the mindset he had before industry expectations clouded his creative instincts. It is also reminiscent of ‘Bond,’ the project that first put him on the radar of music lovers.
“I made ‘Bond’ as a student,” he reflected during our conversation. “I wasn’t trying to be anything. I just wanted to make music. And then all of a sudden, people started calling me—people I never expected. That was how I got into songwriting for other artists. But somewhere along the line, I forgot what it felt like to make music just because I wanted to.” When I asked him how he found his way back, his answer was certain: “I stopped overthinking. I just made what felt right.”
Our conversation, lightly edited, follows.
‘888’ just dropped. How are you feeling?
I feel cool. It’s been nice. I feel like a celebrity, to be honest. I’ve done a couple of interviews already, and I feel like I’m saying the same thing over and over again. But that’s a good thing, right?
‘888’ feels different from ‘Guitars and Malaria.’ Did you approach this project differently?
‘888’ feels like me making music the way I want to again. With ‘Guitars and Malaria,’ there were a lot of industry conversations and people saying, “Work with this guy, collaborate with that person, do this to make the music more commercial.” I don’t regret making that album, but looking back, I think I was trying to fit into something instead of just being myself. I wouldn’t say I lost myself completely but, I lost the balance between the business and my authenticity. I started to feel like my music wasn’t valid unless it was getting industry attention. And for a while, I was chasing that. I was doing what I thought I should be doing, instead of what I wanted to do. I had to learn that I’m probably a project artist. I needed to stop feeling like my music wasn’t enough just because it wasn’t ‘blowing up.’
I started thinking about why people liked ‘Bond’ and, back then, I wasn’t overthinking it. I was a student just making music because I loved it. I wasn’t trying to force anything. But then, suddenly, things started happening—I started getting calls from people I never expected. That’s actually how I got into songwriting for other artists. People in the industry heard ‘Bond,’ reached out, and asked me to write for them. And before I knew it, I was deep in that world. But in the process, I started to forget what it felt like to just make music for me.
Was there a specific moment that made you realize you needed to return to that authenticity?
Yeah. At some point, I just stopped overthinking. I realized [that] I didn’t have to prove anything to anyone. I didn’t have to chase industry validation. I could just make what felt right. That’s where ‘888’ came from.
One of the things that stands out about your music is how it feels both deeply personal and universally relatable. Do your lyrics come from lived experiences?
Not exactly. I think the way my music is put together—the energy, the emotions—is influenced by what I’m going through at the time. But the actual content? Almost none of it comes from my personal life. I don’t write songs like, “Oh, this happened to me, let me put it in a song.” Instead, I take a feeling, a perspective, or something I’ve observed and build a fictional story around it. I also like humor. I like to be witty, to play with words in a way that feels natural but unexpected. That’s always been part of my music.
That makes sense. Your lyrics often have a layered meaning like they say one thing on the surface, but there’s a deeper story underneath.
Exactly. I like to phrase things in ways that make people stop and think. I want someone to hear a line and go, “I’ve thought about this before, but I never knew how to put it into words.” Or sometimes, I just want the music to feel good. It doesn’t always have to make sense, it just has to resonate.
Would you say that’s why artists like Omah Lay and Jon Bellion resonate with you? Because they do something similar with their songwriting?
Yes! Jon Bellion especially. His music is almost like sermons sometimes. He says things in a way that makes you pause and reflect. Like in “Conversations with My Wife,” when he sings, “What if all the things I’ve done were just attempts at earning love? Cause the hole inside my heart is stupid deep” That’s the kind of songwriting that gets to me. That’s such a simple way to express love. He could have said it in a hundred different ways, but he chose that one. That’s what I admire. Not just what they’re saying, but how they say it.
That approach is very present in your music, especially in ‘888.’ What’s your favorite lyrical moment on the album?
It’s a conversation. It’s not one person talking. On ‘I will never,’ there’s this part where one voice says, “The things you want for me, I want it too. The things you like for me, I like it too.” And then another voice—almost like a god-like figure—responds: “Hope you know that I would never say something I don’t mean.” That moment feels special to me. It’s basically a prayer, but I don’t like to box my lyrics in, I keep it open-ended.
With the album it feels like you weren’t just making music but you were reclaiming something. Would you say this project is a turning point for you?
Yes, I think so. It’s not my first turning point, though. ‘Bond’ was the first one. ‘Bond’ was the project that put me in rooms I never expected to be in. Before that, I was just a student making music. Then, suddenly, people were calling me—people I respected. That was how I got into songwriting for other artists. But then, in trying to navigate that world, I lost a bit of myself. ‘Guitars and Malaria’ was me trying to find that balance, and ‘888’ is me realizing that I don’t have to balance anything, I just have to be.
You’ve mentioned that you’re at peace with not chasing commercial success. Is there a part of you that wants mainstream recognition?
If it comes, great. But I’m not going to force it. I know how the game works. I’ve written for big artists, so I know the kind of songs that work in that space. And if I wanted to, I could sit down and make those songs. I could make music that fits neatly into what’s trending. But that’s not why I do this.
Does songwriting for other artists help you keep your music pure?
Yes! That’s a big part of it. Since I also write and produce for other artists, I don’t have to rely on my music to pay my bills. That takes a lot of pressure off. It means I can release what I want, when I want, without thinking, “Will this chart? Will this go viral?”
That freedom must be refreshing.
It is and it’s why I don’t overthink my releases anymore. I’m constantly creating. So when something feels ready, I put it out. I don’t have to wait for industry validation or the “perfect” timing.
What does that mean for the future? More projects?
A lot more. I’ve realized that my way forward is to just keep giving. The Lord has put me in a position where I can create without stress, so that’s what I’m going to do. No long breaks. No holding back. I’ll just keep releasing.
What is the biggest takeaway from ‘888’ for you?
That you don’t have to force anything. Whether it’s love, creativity, or success—what’s meant for you will come when you’re aligned with yourself. And if you have to fight too hard to keep something, maybe it was never really yours to begin with.
In a reversal of events at the turn of the 2000s, Afropop is profoundly reshaping the texture of music...
Over the last two and a half years, some of Afropop’s biggest stars have denounced the genre to advance...
Over the last two and a half years, some of Afropop’s biggest stars have denounced the genre to advance their personal agendas. In a wide-ranging interview from 2023 with Apple Music’s Zane Lowe just ahead of the release of his last album, ‘I Told Them…,’ Burna Boy derided Afrobeats for a perceived lack of contextual subject matter. “Afrobeats, as people call it, it’s mostly about nothing, literally nothing,” he said. “There’s no substance to it. Nobody’s talking about anything. It’s just a great time, it’s an amazing time. But at the end of the day, life is not an amazing time.”
Just a few months later, Nigerian music superstar, Wizkid, also disavowed the genre, claiming that he was not an Afrobeats act and that his then-forthcoming album, ‘Morayo,’ would not be an Afrobeats album as he considered the genre – and the classification it infers – too limiting for the type of music he made. Predictably, fans were incensed by both artists’ stances and the casual dismissal of the genre that their statements invited. What was almost lost in the whirlwind of that discourse is that for all the attempts to capture the totality of African music under the loaded ‘Afrobeats’ label, African music has never been just one thing; and, in that spirit, Afrobeats itself has always been all-welcoming of a multiplicity of influences and styles.
From its earliest iteration, Afropop has always been a potpourri of sounds that took influences from various parts of the Black diaspora and distilled them with an African sensibility. The work of early Afrobeats pioneers like Junior and Pretty is a direct descendant of the burgeoning Hip-Hop blueprint of the ‘80s; while the early 2000s popularity of Ajegunle-based rabble-rousers like Daddy Showkey, Danfo Drivers, and African China occurred tangentially to the rising profile of Reggae on a global scale. The mid-2000s to early 2010s saw the arrival of several dulcet-toned singers like Banky W and Tiwa Savage rooted in the R&B and Soul traditions, introducing a slicker dimension to Nigerian popular music. As always, homegrown stars adapted these foreign styles for their own market while continuing to work on a distinctive style that centered genuine indigenous expression and ingenuity.
Over the years, the fruit of those experiments has ripened to produce a scene that’s bustling with life and talent. As the genre has attained global attention, many sub-genres have come to the fore, showcasing the depth of African music on a global scale. If Wizkid’s sonorous melodies and unbeatable charisma made him the sun of Afrobeats in the 2010s, Olamide’s militaristic bars and Pop anthems rooted in their street sensibilities mark him out as the genre’s moon. It was on Oamide’s back that a nascent indigenous rap circuit rested. Taking the mantle of DaGrin, the Bariga-raised rapper who helped institutionalize rapping in Nigerian languages with cult classics like “Eni Duro” and “Voice Of The Street.” Along with the effort of other stars like Reminisce, Phyno, Lil Kesh, and CDQ, the indigenous rap movement gained steam and, recognizing the Nigerian market’s zest for melodies, soon morphed into Street-Pop, a distinct hybridization of local genres like Fuji, Apala, and Highlife.
Inspired by the work of their forebearers, a new crop of artists have taken Street-Pop to new heights. Zlatan and Naira Marley served as a transitory generation; together with Rexxie, they patented a more melodic take on Street-Pop while infusing a devil-may-care disposition that launched them to the top of Nigerian music. It is fitting that Olamide was the one to hand the baton to Asake, the biggest Street-Pop star of the moment. Similar to the YBNL head’s legendary album run, Asake has released three albums and one extended play in three years, each coming out to a world paying more and more attention to his work. Impressively, Asake has also established himself as a global touring star, regularly playing sold out arena concerts across the world with a music style that is rooted in Yoruba oral tradition.
Asake is not spreading the Street-Pop gospel alone, though. Ikorodu star, Seyi Vibez, has also grabbed mainstream attention for his gritty take on the genre. Initially a divisive figure, his 2023 song, “Different Pattern,” saw him reach a new level of cultural relevance in 2024 and his new extended play, ‘Children Of Africa,’ arrived in February 2025, marking a new era in his career. The yearning for a reclamation of cultural heritage that has created a Street-Pop golden era has not evaded other parts of Nigeria. Shallipopi’s drawling, sprawled-out sound mimics the playful pulse of South-South pidgin while Jeriq, hailing from Nigeria’s South-East, has emerged as one of Nigeria’s most acclaimed rappers. Outside Nigeria, there’s a yearning in Ghana to preserve the purity and history of its Highlife genre, an elemental component of Afrobeats. British-Ghanaian producer, Juls’, ‘PALMWINE DIARIES’ and ‘High Life Sessions,’ both pulsate with the beguiling riffs of the storied genre while the work of Nigerian brother-duo, The Cavemen, is reintroducing Eastern Nigerian highlife to a new generation of listeners.
A youth-led zest for exploration outside the framework of Afropop has also produced a sub-culture that rejects the tenets of mainstream conservatism. Beginning as a band of friends and collaborators who prioritized freewheeling experimentation, Alte music has emerged as one of the most important sonic evolutions of the last two decades. First championed by OG pioneers like DRB Lasgidi, LOS, and Show Dem Camp, the Alte community drew in left-field thinkers and madcap auteurs setting the stage for a new generation of stars to emerge from the depths of SoundCloud circa 2016. In the hands of stars like Odunsi (The Engine), Cruel Santino, and Lady Donli, the Alte experiment reached an unprecedented level of critical and commercial success.
Odunsi’s ‘rare.,’ throbbing with influences from ‘70s Disco and Funk, sits in the canon of great Nigerian debuts and Lady Donli’s ‘Enjoy Your Life’ artfully melded Folk music with Afrobeat and Soul across its 15 tracks. Taken along with the work of producers like GMK and Genio Bambino, these acts built a community that successfully created the blueprint for a sound that reflected the tensions and joys of younger Nigerians who saw life in a specific fashion. It even took flight beyond the borders of Nigeria with a young Amaarae cutting her teeth working alongside some of the most prominent names in the Alte community. The inventiveness and clarity of vision that the community prioritises is evident across both of the Ghanaian-American artist’s albums, ‘The Angel You Don’t Know’ and ‘Fountain Baby.’
In a reversal of events at the turn of the 2000s when Afropop was heavily influenced by outside sounds and genres, music from the continent is profoundly reshaping the texture of music outside its borders. Much like how the Windrush Generation and other immigrants from the West Indies helped to introduce Britain to Reggae, Dancehall and Soca, generations of African immigrants are making music that signals their African heritage, with Afropop as a base influence. The rise in popularity of African sounds has helped UK artists mesh the lingo and sonics from the continent into their work, creating a new genre referred to as Afroswing. Taking influences from Afrobeat, Dancehall, and Grime, Afroswing is distinctive for its use of lyrics from Africa with British rapper, J Hus, credited as one of its pioneers. Songs like J Hus’ “Did You See,” Ramz’s “Barking,” and Not3s’s “Aladdin” signal to the sound of the homeland and speak to Afrobeats’ incredible stride to global popularity as a base reference point for global Black music.
Nearly a decade out from “One Dance,” the Drake, Wizkid, and Kyla collab that pushed Afropop into a different stratosphere, the genre is in safe hands with several stars emerging across different sub-genres that speak to our past, present and future. It is perhaps more than the pioneers imagined when they were making music all those years ago, but all the roads have led here to Afropop being a global sensation that offers various forms of expression to a watching world. There are no limitations on what can be done within the genre, that sense of open-endedness and possibility was always our strength, and it’s why Afropop will stand the test of time.