D’Prince’s evolution from an all-star artist to record label mogul is happening in real-time. Less than two years after unveiling Rema as its first signee, his Jonzing World imprint recently announced newbie singer, Ruger, as its latest act – in collaboration with Sony Music UK. Considering the stratospheric heights Rema has reached since his phenomenal, self-titled debut EP, Ruger clearly has big footprints to follow, but if the new joint single with his label mate and label boss, “One Shirt” is any indication, he looks set to chart his own path to acclaim.
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As much as “One Shirt” is an introduction to Ruger’s ability as a formidable songwriter capable of slinging catchy melodies, the song is a victory lap of sorts for the entire Jonzing World family, a rising label imprint that has taken off and only has the world to gain going forward. The newly unveiled signee takes the lead on this cut, laying down the celebratory tone with his instantly memorable hook, revelling in his new lifestyle of sipping on expensive drinks, chilling with “Omoba”, and the promise of better to come. He also alludes to the days of wearing a single shirt to multiple venues and constantly hustling, ensuring that his celebration doesn’t come off to the new audience as premature.
D’Prince and Rema both join in with sole verses in between the hook, with the former celebrating his status as an ascendant kingpin, and the latter sneering at naysayers and relishing his success. Scoring their triumphant cadence, Ditweni’s beat is delightfully and wickedly groovy, taking inspirations from Afrobeat and Funk by mixing effervescent drums, shimmering pianos, growling bass guitars, horn blasts and scratchy electric guitar riffs. “One Shirt” is undeniably catchy and its message of success after persevering is quite relatable, both aspects which will very likely drive the song into prominence in the early days of this young year, and young star.
In the accompanying video, directed by DK, the trio’s celebratory mood is put within a mystical realm, as it opens up with Ruger seemingly resurrecting into his new life. Later on, D’Prince passes the torch to Ruger (quite literally), while Rema performs in the midst of dancers styled in ritual-leaning attires.
Watch the video for “One Shirt” here.
Dennis is a staff writer at the NATIVE. Let me know your favourite the Cavemen songs @dennisadepeter