As promised, this is the second part of Joey Akan’s Ubi Franklin vs Iyanya series. This segment of the story features an uncut interview with Iyanya. The artist goes into his side of the story, opening up on strained relationship with his former business parter, working with other MMMG label mates, moving to MAVIN and his new management deal with Temple.
Part 2:
“Ubi destroyed my life” – Iyanya
By Joey Akan
https://www.instagram.com/p/Bu7Kjhegn2u/
Over the past months, I have spoken to Iyanya and Ubi Franklin extensively about this. The men speak from a vulnerable position. Iyanya, as a hurt soul, seeking to turn his sad story into fuel for a rebirth. This Q&A has been left largely unedited, in an effort to convey the emotion and all the nuance of the conversation.
Joey Akan: How Did MMMG Start?
Iyanya: We started that label from scratch. I was the major sponsor of the label till my last day. I was in charge of everything. Yeah, once in a while here and there, he go support when he fit, but I was in charge of everything; house, videos, everything.
I was in charge. I was actually the boss of the Triple MG, but I no carry am for head. I dey believe say e get where I go come out now tell you say I be boss, you no go even need spell the ‘boss’. All these guys wey dey rush CEO, I no dey crazy about am like that cos I know say na something wey you fit get. Time no dey wey them go talk say you no be boss. So I just focused on the music, say make I focus on the music, make I focus on my performance. Let me just focus on being an artist, believing that we don turn brothers, we don turn family.
People go dey come meet me tell me these things. People wey dey close to me go come dey meet me. But in the past, most of them too been don reject me. So it now started sounding like “oh maybe them dey beef us, or them dey beef the guy say now maybe him don come make am’. Ubi, go con meet me say ‘remember that guy wey been no give you show.’ So e go come make sense to me say the guy just dey talk him shit. Because, the same people wey dey come report am to me, I dey see them with am dey ask for favours. Him go dey do them favours. So I was just like ‘okay, let me wait.
When it dawned on me that I was just in a mix of some fucking guys, na that CAC thing. I just dey like this for my house like one number dey call me, dey call me
Joey Akan: What year was this?
Iyanya: Bro, I can’t really remember what year it was but I think it was like 2012 or 2013 around there. I didn’t pick up the call. The guy messaged me saying “you don’t know me o, but I’m trying to save you.” Na one of those messages wey go touch you. I come reply am say ‘who is this?’ He now said, “just pick your call.”
I picked, and he said, “Bro, I’m a big fan. I love your person. I’ve never met you but I’ve heard good things. I love your music. But this thing I’m telling you, I can lose my job. That’s why I won’t tell you who I am. But I’d tell you what to do’.” Till now, I do not know who that person is. He said, “bro, demand for your CAC.”
I no tell Ubi. I buy ticket, fly go Abuja. As I come reach Abuja, I come demand from the girl wey na one of my control wey dey there. She come facilitate am fast. After two days e don come out. We bring am come my room. Ah bro, when I read this thing ehn, bro, I shock. As at that time We don dey make bar, we do “Kukere”, do “Ur Waist”. When we dey make that bar, because we no get any investor, and because as I dey see am say as we dey put we dey progress, so I now focused more on just building the label and building everything. So I put all my investment there. And him too, if I no approve money for song, if song no do well him go con meet me say ‘you know say I tell you to approve this money.’ Since then I con feel say make him no dey give me that excuse, so I con dey approve moni, I no know who say everything wey I dey do all these years, all the shows. Even that Dana flight, na God use me save the whole Triple MG from that Dana flight wey crash.
You guys were supposed to have a show?
Bro, that Dana flight wey crash, we were not far from 18, 20 minutes to the airport. In fact, the guy wey book our flight don call us say him go delay the flight small cos of us. Because say him wan collect him ‘egunje’ (commission). Bro, we dey go airport- you see me ehn, my instincts no dey lie. E never lie to me before. I tell them say make we turn back. Everybody con complain. I remember for car that day everybody con dey say ‘ah Iyanya you don get one babe wey you wan fuck’. I actually get, but that was not the main reason. I just ask say ‘what are we going to do in Lagos?’ they say ‘nothing’. I say ‘why can’t we just do a Sunday evening in Abuja and go back tomorrow morning and start work? Na Sunday now, you just spend your Sunday for air dey waste time dey go dey delay flight. I just use idea turn that thing down. We no reach where we dey go. We try one place to eat, e no work. Before we reach the next one, my phone dey ring, everybody dey call me ‘Are you okay?’
I say wetin happen? them say flight don crash. I say which crash? Them say the Dana that took off from Abuja. As I dey answer that call, Emma Nyra dey call me for inside that restaurant with tears con hug me say ‘I love you, you just saved my life’. Emma dey cry, she no fit hold that tears, Emma dey look me say, “G, I could have been dead today.” It was a very emotional time.
That one con pass. I no know say all these things wey dey happen when these CAC papers come, my name no dey anywhere. So if I bin die for that flight, nothing, ehn? The people wey Ubi pack full Triple M G documents na him brothers. I keep quiet, I no tell am. Na one of our egbon (Godfather) wey dey show us love, I come go meet. He shock! That time I dey date Freda Francis. I tell Freda. She shock too! Everybody shock. That our egbon con call am come I con talk say I wan leave. Him always dey get one way of convincing our egbon and because say na he dey support us that time, he con say make I no leave, make we just settle am.
But from the day my interest, my happiness, my zeal, ended.
What did he say was the reason why he did it?
He didn’t say anything
How was his disposition when he entered the room?
You know him ehn, he always has his ‘bro i’m sorry.., you know…it happened…and it happened because I was not very sure.’ I was not very what? You brought me a paper and I signed it. You took the one I signed and did whatever you did and put your own. Long story short, we went back and forth they now corrected it. But by that time, I don already give up on everything. I con dey live with one kind fear say men, this guy can actually kill you. If this nigga dey watch you dey spend all this money, this nigga dey watch you dey put in all this creativity, this nigga dey watch you dey do all these things, this nigga know say you get two sisters wey you dey take care of wey no get papa. This nigga knows all this shit but this nigga still kinda thing. So if say, God no use me save us for that flight, all of us go die, him family go enjoy all my sweat. At that point too, the label was shaking. People didn’t want to invest because people don already know the story. You know, from that day till I left Triple MG, Ubi was my enemy, but we dey together. I played safe because I saw what he did to Emma Nyra. I saw how he oppressed her when she left him. You understand? I saw all the stunts wey him go dey do. You know how all this industry shit dey be.
How did the people in the label feel about the Emma Nyra situation?
We were not happy yeah, nobody was happy. My own advice to Emma at the time was: “Yo, if the nigga is treating you like this, I’d support you to leave.” But sometimes when you give people that kind of advice, they may think you’ve actually been wanting them to break up since
You understand me? Instead of seeing you trying to save them. Cos I was like; ‘look, this shit is getting out of hand man, we no know the next one wey go happen where they go hit your head somewhere you die.’ Before that time, I dey tell her say, report to your parent. let your parents step in. She no dey tell them, because them too don’t dey get their relationship, so it was almost like, Emma is a real one. Emma na Akata. (Local slang for black American Woman). And you know say akata dem dey loyal. Akata girl, her boyfriend fit beat am now, enter this dining here dey do cocaine. Akata go enter here tell am say ‘You motherfucker, the cops are out there, get your shit’. You understand, but naija babe no dey loyal reach like that. So she just feel say ok.
Emma dey for the table when we dey try form that name Triple MG. In fact, na Emma suggest ‘Made Men’. Na she bring up the name actually. Emma say ‘I just see you guys as young guys, very hard working.’ Bro, this hard work wey you see me dey work now, no be forming o. na who I be. I no dey carry work play, ask them. I no dey carry work play. So she just come up with the name.
How was your relationship with Ubi Franklin at this time?
From that time wey I see that CAC paper, even after them correct am, me I don dey look am. This man, my brother, I no think say I wan share anything with you. Ubi came up with all kinds of business ideas after that CAC thing. I refused to do anything. I always told him to his face that, ‘bro, this one that I’m doing with you, I never see result. So I no go fit do anything.’ Me and Ubi dey enter plane, dey sit down next to each other, but we no dey talk. When we see people, you know how industry be. But deep inside, we know say, man, me I dey look this nigga like, “who the fuck is this nigga? like, how heartless can you be?
Where was Tekno in all of this?
I dey for Europe, I no even know say him don sign Tekno. Because na him actually invest in Tekno. When him wan invest in Tekno, when him wan sign Tekno we never dey alright. I tell am say make we try make our money first. Make Iyanya brand stand so we go fit do more. Him say no, him believe in Tekno. I say no wahala. Na two of us get label, so feel free to bring in your boy if you want. I go push am with my own platform, which is what I did. His first tours, his first shows, he opened for me.
One day, I dey with am for America, Tekno say – you know as I dey na, playful, laugh everywhere. I con dey play with am, dey laugh, I just notice say him quiet, him say him just dey confuse because say the way I dey play with am, dey laugh with am like say him feel say I hate am. I say ahn ahn, wetin happen, wetin you do me. Him talk say Ubi bin dey always talk say I hate am na. Say I dey jealous am. Say I dey feel say him get talent, him go con blow.
God wey keep me alive today, all those boys, everything I did. Bro as you see me ehn, I get free spirit. If you hurt me I’d tell you. Because I need to dey happy to dey fit function for this job. So I no go allow your stupidity or your fault or your negativity to come stress me. I tell am say, ‘boy I got love for you man. I’ve got love for you and I’d always have love for you. It’s nothing. I don’t have anything to struggle with you. You’re Tekno, I’m Iyanya. No matter how many songs you do in this world you’d never be Iyanya, I’d never be Tekno. You can’t say’, oh because you are Tekno, I’m no more Iyanya. I can’t say because I am Iyanya, you can’t be Tekno. I say no worry, just dey patient, you go soon dey make money.
Omo, Tekno say ‘baba I don make like N30 million. That was just for “Duro”. I shock! Him say ‘Duro’ alone, him go don make 30 million at least. Like, after Ubi comot him share, Tekno own na 30 million. That means he made more. We dey America, I con call Ubi say, is this true? Him say ‘I invest money.’ You know e no dey hard am to cry crocodile tears. I con say, this tour wey I dey do sef how far for the money? I never see the money, I just dey do these shows. Big A (A top Afrobeats show promoter in the USA) dey give me small-small money. I con go confront Big A.
Before that 2face rendition wey I do for AFRIMMA, Big A don already plan me, don already write am for the program say Iyanya go do a rendition for 2face. I go meet Big A say ‘I’m not doing this shit unless you tell me what is happening’. Big A tell me say, “Bro, I’d tell you the truth. ‘Part of your tour money, I sent Ubi a car.” Guess who the car was for? Selebobo. It was a Camry. I was doing my tour, Ubi was giving Selebobo car just to prove that he was the CEO. Sele would come to me and say, “Ubi said I don’t like you.” So imagine where I was in the midst of these guys. Ubi, Sele, Tekno. All negative vibes. There were times in the house that I pay for rent. Those boys go wake up, dey form like say them no greet, I go call Ubi and I’d tell Ubi, “Ubi, see, talk to these your boys I’d chase them out.”
Him go talk to them, them go come meet me for back say, “Baba no be like say I get any beef o ..” Him go make am be like say na the boys hate me. But the boys go come meet me say, “Na lie o. This guy dey constantly tell us say you no like us.” In fact, the way he was training them, he dey give them that motivation wey be say for inside their heart, they go dey reason say ‘I must blow fuck this guy up’.” That’s why Tekno would see me today pass. Then when him wan form social media hype him go con post picture, me and Iyanya are doing a song but we no dey talk. Me sef I go, go under go answer am na, ‘brother let’s do it.’ But this nigga would see me outside and not greet me. I dey look am dey laugh because you sing Pana or because of what? That’s by the way.
Tell me about the day you decided to leave?
Exactly. So it was BET week, out in LA man, with one of my boys. Before I went for that BET trip, because I had some shows too, I don already call Ubi say, ‘Man how far?’ I don already tell am say my contract don expire. Because what I did is, before my contract expired – because I know how cunning he is, you know – what I did was that I added extra two years. You know why I added extra two years? Because I wanted to see how he would come out and tell me that we signed something that was eight years or six years. So I added extra two years, so we couldn’t do anything. So, immediately I gave him that info that my contract is expiring, he started his underground battles. People con dey post some negative things about me. At that point, Instablog con dey target me badly.
Since I left him, the battles no be here. People wey owe money sef, wey Ubi talk say make dem no pay. Some of the money wey I collect, him need to talk to them before them go even pay me the bar. Some songs wey I suppose release, him go call them, tell them say make them no give me the song. Say him wan give another of him artist. Bro it wasn’t easy for me. You know how I dey feel when you dey see somebody wey you live your life for, dey try destroy you.
I con text am. I tell am say, “See, let me tell you the problem wey you dey make yeah, you no fit fight the dragon wey you train. If you be criminal, make you train another criminal, you con hear dey hear say na him be the baddest criminal for the city, you need to dey careful. Because him know where to come find you. Na you train am. Na you tell am say if somebody hold gun you suppose shoot left. So If you come no change wetin you train am, him go escape your bullet shoot you.” I tell am say, bro don’t try me. I no want to fight you. But I can destroy you. Na why, you see all these things now, normally artist don come out dey talk am up and down, I no talk am. You know why I no talk am? cos even me sef, I dey try just focus on my own new life. Try get my own life right.
Did you give Ubi all your MMMG shares?
Bro, I gave that company to Ubi. I signed off my shares. You know why? I was so broken that I said to myself, “I don’t want to wake up in the morning and see any email saying Triple MG. I said to myself ehn, this is where God is going to prove to me if I did this on my own or he did it for me. Those are the only two reasons why I left. I left so I can find my happiness.
I remember when Temple signed me, I dey with Idris for office. Idris dey sign me, I say baba I no even know as I dey like this, if I fit sing. I dey broken. I’ve been so hurt wey be say, I’ve been in that situation wey be say, I go dey ask myself wetin I fit do to pass out come back. After I don give you company, I no come out con talk your dirt, he even still fight me, still dey block my ways, make people for industry dey see me like ‘after all Ubi did for you, you left him’. But they no know the inside story. Some people no know say I give am the company. So he dey go round dey tell people say, Temple sign me give me millions. Temple no give me shit. They wan give me but I say I no want because they be investors.
Imagine say I tell them say I need 150 million, they con give me 150 million, I con start to dey spend all that million. Now like this, my debts go dey go haywire. So I don reason all those things ahead say look. Let’s build this shit together.
Did they pay you for the shares?
No. I didn’t want.
Did they offer?
No.
Would you consider working with Ubi Franklin again?
Ubi is a born manipulator. Him con enter the industry wey need manipulation. Him con dey use am very well. E get so many people wey no dey talk.
See ehn, instead make I work with Ubi again ehn, I’d go and start farming. That one na suicide wey you just go carry. You no hear the people wey him dey with already? This one get court injunction, the one fight am yesterday. You see Tekno own na him even worse. You know wetin him dey do now, he dey do the same thing wey I do. Of course na, he get where him post say he’s too frustrated, blah blah. See as them dey like this, Ubi no dey touch him money o. Them dey give Ubi him shares.
So now, you have a joint venture with Temple Music?
Exactly. I can show you my contract. In Temple, I have a right to bring my artist and groom my artist there, not one, not two. Even, I can bring 40. E dey my contract. So it was not even like a label way. I be boss for Temple too. Na why I fit talk, them go answer. Na why I dey fit chance them dey go keep quiet, because you don see say, them put money, but them no put the kind money wey I put for myself to reach where dem sign me. But them don see bar. They know, them dey tell me say na good business. I play you Chairman (Temple CEO) voicenote wey him say ‘Since you came, it’s been amazing’ cos they know, the brand is so strong that’. You dey see me, I no dey stay one place na. You dey see me I dey travel everyday. I dey go Europe in the next three days, one month per 10 shows. I still get things wey dey lineup. And I still never drop any new jam, just old songs and “Iyanu”. So imagine now make we drop these new songs and shit, the guy still dey follow me everywhere.
How would you describe your life post-Ubi, with Temple?
Life with Temple, honestly. The thing I like about life with Temple is that it’s visible. It’s a transparent business. As you dey make your money, you dey see your money, they no dey cut you. I dey get statement every month end and Temple no dey do anything without my approval. My only problem, they no dey want make you dey spend money like every other artist. You know, them no believe in am. Na our only fight be that. Them want make you drop video with OAP them, drop am with letter. Or they want say e be say maybe the video na N6 million now. Them go say, “No, we are your management now, we can’t encourage six million video now. We are making you spend too much. You know you need to make money, we need to make money.” Na our fight be that since I join them. Nothing else. Nothing do them. Everything is transparent.
The third part of this story featuring Ubi’s interview will be published 8PM tomorrow 21st of March, 2019
Joey Akan is an award-winning music journalist based in Lagos, Nigeria. He is a public relations consultant and commentator on African music and pop culture.
In a reversal of events at the turn of the 2000s, Afropop is profoundly reshaping the texture of music...
Over the last two and a half years, some of Afropop’s biggest stars have denounced the genre to advance...
Over the last two and a half years, some of Afropop’s biggest stars have denounced the genre to advance their personal agendas. In a wide-ranging interview from 2023 with Apple Music’s Zane Lowe just ahead of the release of his last album, ‘I Told Them…,’ Burna Boy derided Afrobeats for a perceived lack of contextual subject matter. “Afrobeats, as people call it, it’s mostly about nothing, literally nothing,” he said. “There’s no substance to it. Nobody’s talking about anything. It’s just a great time, it’s an amazing time. But at the end of the day, life is not an amazing time.”
Just a few months later, Nigerian music superstar, Wizkid, also disavowed the genre, claiming that he was not an Afrobeats act and that his then-forthcoming album, ‘Morayo,’ would not be an Afrobeats album as he considered the genre – and the classification it infers – too limiting for the type of music he made. Predictably, fans were incensed by both artists’ stances and the casual dismissal of the genre that their statements invited. What was almost lost in the whirlwind of that discourse is that for all the attempts to capture the totality of African music under the loaded ‘Afrobeats’ label, African music has never been just one thing; and, in that spirit, Afrobeats itself has always been all-welcoming of a multiplicity of influences and styles.
From its earliest iteration, Afropop has always been a potpourri of sounds that took influences from various parts of the Black diaspora and distilled them with an African sensibility. The work of early Afrobeats pioneers like Junior and Pretty is a direct descendant of the burgeoning Hip-Hop blueprint of the ‘80s; while the early 2000s popularity of Ajegunle-based rabble-rousers like Daddy Showkey, Danfo Drivers, and African China occurred tangentially to the rising profile of Reggae on a global scale. The mid-2000s to early 2010s saw the arrival of several dulcet-toned singers like Banky W and Tiwa Savage rooted in the R&B and Soul traditions, introducing a slicker dimension to Nigerian popular music. As always, homegrown stars adapted these foreign styles for their own market while continuing to work on a distinctive style that centered genuine indigenous expression and ingenuity.
Over the years, the fruit of those experiments has ripened to produce a scene that’s bustling with life and talent. As the genre has attained global attention, many sub-genres have come to the fore, showcasing the depth of African music on a global scale. If Wizkid’s sonorous melodies and unbeatable charisma made him the sun of Afrobeats in the 2010s, Olamide’s militaristic bars and Pop anthems rooted in their street sensibilities mark him out as the genre’s moon. It was on Oamide’s back that a nascent indigenous rap circuit rested. Taking the mantle of DaGrin, the Bariga-raised rapper who helped institutionalize rapping in Nigerian languages with cult classics like “Eni Duro” and “Voice Of The Street.” Along with the effort of other stars like Reminisce, Phyno, Lil Kesh, and CDQ, the indigenous rap movement gained steam and, recognizing the Nigerian market’s zest for melodies, soon morphed into Street-Pop, a distinct hybridization of local genres like Fuji, Apala, and Highlife.
Inspired by the work of their forebearers, a new crop of artists have taken Street-Pop to new heights. Zlatan and Naira Marley served as a transitory generation; together with Rexxie, they patented a more melodic take on Street-Pop while infusing a devil-may-care disposition that launched them to the top of Nigerian music. It is fitting that Olamide was the one to hand the baton to Asake, the biggest Street-Pop star of the moment. Similar to the YBNL head’s legendary album run, Asake has released three albums and one extended play in three years, each coming out to a world paying more and more attention to his work. Impressively, Asake has also established himself as a global touring star, regularly playing sold out arena concerts across the world with a music style that is rooted in Yoruba oral tradition.
Asake is not spreading the Street-Pop gospel alone, though. Ikorodu star, Seyi Vibez, has also grabbed mainstream attention for his gritty take on the genre. Initially a divisive figure, his 2023 song, “Different Pattern,” saw him reach a new level of cultural relevance in 2024 and his new extended play, ‘Children Of Africa,’ arrived in February 2025, marking a new era in his career. The yearning for a reclamation of cultural heritage that has created a Street-Pop golden era has not evaded other parts of Nigeria. Shallipopi’s drawling, sprawled-out sound mimics the playful pulse of South-South pidgin while Jeriq, hailing from Nigeria’s South-East, has emerged as one of Nigeria’s most acclaimed rappers. Outside Nigeria, there’s a yearning in Ghana to preserve the purity and history of its Highlife genre, an elemental component of Afrobeats. British-Ghanaian producer, Juls’, ‘PALMWINE DIARIES’ and ‘High Life Sessions,’ both pulsate with the beguiling riffs of the storied genre while the work of Nigerian brother-duo, The Cavemen, is reintroducing Eastern Nigerian highlife to a new generation of listeners.
A youth-led zest for exploration outside the framework of Afropop has also produced a sub-culture that rejects the tenets of mainstream conservatism. Beginning as a band of friends and collaborators who prioritized freewheeling experimentation, Alte music has emerged as one of the most important sonic evolutions of the last two decades. First championed by OG pioneers like DRB Lasgidi, LOS, and Show Dem Camp, the Alte community drew in left-field thinkers and madcap auteurs setting the stage for a new generation of stars to emerge from the depths of SoundCloud circa 2016. In the hands of stars like Odunsi (The Engine), Cruel Santino, and Lady Donli, the Alte experiment reached an unprecedented level of critical and commercial success.
Odunsi’s ‘rare.,’ throbbing with influences from ‘70s Disco and Funk, sits in the canon of great Nigerian debuts and Lady Donli’s ‘Enjoy Your Life’ artfully melded Folk music with Afrobeat and Soul across its 15 tracks. Taken along with the work of producers like GMK and Genio Bambino, these acts built a community that successfully created the blueprint for a sound that reflected the tensions and joys of younger Nigerians who saw life in a specific fashion. It even took flight beyond the borders of Nigeria with a young Amaarae cutting her teeth working alongside some of the most prominent names in the Alte community. The inventiveness and clarity of vision that the community prioritises is evident across both of the Ghanaian-American artist’s albums, ‘The Angel You Don’t Know’ and ‘Fountain Baby.’
In a reversal of events at the turn of the 2000s when Afropop was heavily influenced by outside sounds and genres, music from the continent is profoundly reshaping the texture of music outside its borders. Much like how the Windrush Generation and other immigrants from the West Indies helped to introduce Britain to Reggae, Dancehall and Soca, generations of African immigrants are making music that signals their African heritage, with Afropop as a base influence. The rise in popularity of African sounds has helped UK artists mesh the lingo and sonics from the continent into their work, creating a new genre referred to as Afroswing. Taking influences from Afrobeat, Dancehall, and Grime, Afroswing is distinctive for its use of lyrics from Africa with British rapper, J Hus, credited as one of its pioneers. Songs like J Hus’ “Did You See,” Ramz’s “Barking,” and Not3s’s “Aladdin” signal to the sound of the homeland and speak to Afrobeats’ incredible stride to global popularity as a base reference point for global Black music.
Nearly a decade out from “One Dance,” the Drake, Wizkid, and Kyla collab that pushed Afropop into a different stratosphere, the genre is in safe hands with several stars emerging across different sub-genres that speak to our past, present and future. It is perhaps more than the pioneers imagined when they were making music all those years ago, but all the roads have led here to Afropop being a global sensation that offers various forms of expression to a watching world. There are no limitations on what can be done within the genre, that sense of open-endedness and possibility was always our strength, and it’s why Afropop will stand the test of time.
Ahead of the release of ‘The Breeze Grew A Fire,’ we sat down with Mereba to discuss putting together her...
Mereba exudes a palpable warmth. When she speaks, as she did with me via Zoom one evening in late January,...
Mereba exudes a palpable warmth. When she speaks, as she did with me via Zoom one evening in late January, she’s gentle and perceptive, speaking in soft, meandering passages that paint an intimate portrait of the LA-based singer’s mind. Similarly, her stirring discography, which dates back to 2013, evokes a keen sense of serene intimacy. “I’m inspired by those little moments in life where you’re like “Ah that’s really beautiful,”” she tells me halfway into our conversation, making sense of the ethereal quality that her music possesses. “It could be an interaction between two people, it could be something in nature, it could be a memory I have. Those are the moments that drive me to go get my guitar and write a song.”
The 34-year-old singer, songwriter, producer and instrumentalist has been writing songs for as long as she can remember. Growing up between Alabama, North Carolina and Pennsylvania, as well as an unintended one-year stint in her father’s native Ethiopia, ensured that Mereba picked up a wealth of influences that would go on to inform her richly diverse and understated sound. After years living across multiple cities, she finally settled in Atlanta where she became a staple in the city’s indie music circuit. “There, I met my peers who I made music with and are still my peers to this day. People like J.I.D, 6LACK and my crew. We all were just coming up during a really rich time of music there so that was a big part of my journey,” she reminisces fondly.
In the years that Mereba lived in Atlanta, she released 2013’s ‘Room For Living’ and ‘Kotton House Vol 1,’ two extended plays that neatly outline the foundations of the balmy and eclectic style that she would perfect years later, leaving ample room for her soothing vocals and evocative songwriting to shine. She also joined Spillage Village, a musical collective that comprises others like Earth Gang and JID, contributing to various releases like ‘Bears Like This Too Much’ and the critically acclaimed ‘Spilligion.’ Following her time in Atlanta, Mereba moved again, this time to Los Angeles, where she signed her first major record deal and released her debut album ‘The Jungle Is The Only Way Out.’
Since the release of ‘The Jungle Is The Only Way Out’ in 2019, Mereba has continued to hone her unique sound, continually experimenting and ironing out the rich textures of her temperate style on subsequent releases like 2021’s ‘AZEB.’ Ahead of the release of ‘The Breeze Grew A Fire,’ her first project in four years, we sat down with the LA-based singer to discuss the story behind her well-received debut, her various influences as well as the process of putting together her highly-anticipated new album.
This is your first album in about five years. How are you feeling?
I feel really excited. I’m definitely excited to give my music back to the world again. I’m also ready for connection, performing the songs, and sharing these new stories.
You’ve been making music for a long time now, but do you still feel any nerves before a major release like this?
I don’t know if it’s nerves. I think I feel anxious about the fact that the music is being released and people are going to hear it. But I guess I’m anxious in a good way for them to hear the music, to get to experience what I’ve been toiling away at and what I’ve been excited about for a while. It’s more like a good anxiety.
I think the first time I came across your music was in 2019. I heard “Heatwave” with 6LACK off of your debut album ‘The Jungle Is The Only Way Out.’ I believe that album was sort of a breakthrough moment for you. Can you tell me a bit about how it came together?
That album coming together was quite a journey. I started ‘The Jungle Is The Only Way Out’ years before it came out. I had left Atlanta and moved to L.A at this point. I didn’t know so many people when I just moved and so I was kind of starting over in certain ways. I was writing a lot of songs that felt really powerful to me but they were sonically different from what I used to make before. I was also learning how to produce, I was in Ableton learning how to make beats and just produce my music. Because I didn’t know so many people, I couldn’t outsource some of these things so I was just experimenting on my sound on my own.
Over the years, the community that I was a part of in Atlanta, everyone started finding their way in music but we still stayed closely in touch even though I had moved to L.A. I featured on a song with J.I.D and that kind of got me back into making music properly again because at that point, I was working random jobs, my car got taken and I had to start taking the bus to work. I was living a completely different life. It was my friends that put me back in the zone. They would invite me to sessions and just remind me that I wanted to do this music thing. Then I started putting together songs I had made over the years like “Sandstorm” and “Heatwave” with 6LACK which we made way before the album came out and even my solo songs like “Black Truck.” Most of the songs on that album had come from that period where I was struggling but knowing I was meant for music somehow.
How many years did it take to put your first album together?
I’ll say about four to five years. They say you write your first album for your whole life. “Highway 10” is the first song I made on that album. I made that song in 2014 and the album came out in 2019. In the years before the album came out I was signed to a bad record deal and I couldn’t get out, I couldn’t release music. All I could do was just create and that ended up forcing me to just hone in on my sound.
After your debut, you released an EP titled ‘AZEB’ two years later. Listening to that project, it felt lighter than your debut which was a lot darker and more melancholic. Do you remember what headspace you were in when you made this EP?
I was definitely feeling a lot lighter when I was making ‘AZEB.’ I felt like I had shed a lot of the weight that I carried during all those years of uncertainty. I was in a much more hopeful place when I was making one-half of the project. The other half was made during the early days of the pandemic so it was like a mix. Songs like “Rider,”“Beretta,” and “My Moon,” those songs represent beautiful, light type feelings to me while some of the other songs like “News Come,” and “Another Kin” are more intense lyrically and sonically.
Let’s talk about ‘The Breeze Grew A Fire.’ How did you land on that as the title for your second album?
The making of that title was different from how I titled my other projects. It didn’t come to me right away and I decided to not force it, I believed it was going to come eventually. So the making of this album has always felt very gentle. In contrast to what I had been through for so many years, I felt like I was in a much softer space creating this album and this feeling of a breeze just kept coming to me. It was also kind of like springtime going into the summer and the idea of a breeze became so prominent that I was going to title the album breeze. But as I continued on the journey of finishing it, it felt like the album was saying something a bit more. I realized that the album wasn’t just about all these gentle feelings and relationships I’m singing about like friendship, family, and my son but these things also inspire me to live with purpose, conviction and to have a spark in me. Things that make people “strong” are inspired by these little moments and experiences that we have and less by the force of trying to make a fire forcefully.
You co-produced “Phone Me” and “Counterfeit,” the lead singles for this project and you’ve also produced a lot of your older stuff as well. I’m curious to know how taking the reins on the production side affects your music-making process in general.
I got really into producing during that period when I felt lost in life. I got into Ableton, playing the guitar on my computer, sampling my voice and just experimenting. So songs that I produced from ‘The Jungle Is The Only Way Out’ like “Sandstorm” and “Kinfolk,” were me experimenting a lot with learning how to produce. With this new album, the first two singles were heavily produced by my co-producer Sam Hoffman. When he sends me things that I like, I’ll add things to them and it could be the opposite as well where I produce a song and I’ll have him or another friend add something to it. That process is personal because I could completely be in my world and get the feelings that I want to convey out through production as well as writing the song out lyrically. When I unlocked that part of myself, it felt like my whole life that’s what I’ve been wanting to do. To be able to make the music arrangements and compositions come to life.
A lot of the time I would start with a simple beat or drum loop and I’ll build chords over it with my guitar. I experiment with writing when it’s bare and then fill in the production as I write the song. They’re a very interwoven process.
I’ve read that you’re heavily influenced by legendary acts like Stevie Wonder and Lauryn Hill. Are there other acts that inspire you when it comes to the production side of music specifically?
That’s a great question. In certain ways, I’ll say it’s the same people that I look up to because most of them produce. Interestingly enough, what I love most about these musicians is that they are very involved in the sonics of the music they’re making. So the people that you mentioned, like Stevie Wonder who mentored me and encouraged me to continue on the path of producing my music versus being a singer who works with a producer. I feel like it’s important to the language of an artist to at least know how to contribute in some way to the sonics of their music.
I’ll say Quincy Jones is the blueprint for me just because of the span of work that he did. He’s the concept of producer I’d like to work towards in my life.
Do you have a favourite memory from creating ‘The Breeze Grew A Fire’?
There are a few. There was a time when I made this song on the album called “Hawk.” The song is dedicated to a really dear friend of mine who passed away unexpectedly in 2021. It was not easy to write and when I first wrote the song, it was sad, slow and reflective of the whole situation. I listened to it after I made it and I started thinking about my friend and the things that he liked. He was a very expressive and hilarious person who loved dancing and dance music. At that moment a light bulb went up and I felt like the song needed to be more of a dance song because I wanted to make something that he would love and not something he would think is corny. It was a really beautiful moment musically and personally.
If there’s one thing you would like your fans or listeners to take away from ‘A Breeze Grew A Fire,’ what would it be?
I hope it brings a sense of comfort and warmth. I also hope it tells a clear story of what matters to me. I just really hope it makes people feel better, that’s really it. I think it’s one of those albums where it’s a personal album for me and I think it’s meant for personal moments too. I hope it lives in people’s lives in comforting ways.
Asake broke the internet when he unveiled his new tattoos earlier this year, and he’s doubling down while...
Asake broke the internet when he unveiled his new tattoos earlier this year, and he’s doubling down while...
Asake broke the internet when he unveiled his new tattoos earlier this year, and he’s doubling down while ushering in the GIRAN Republic era. On “Military”, Asake ditches the log drums & Amapiano-inspired beats that paved the way to his rapid ascent to stardom. Rapping over stripped back production dominated by a live drum loop, he picks up where he left off sonically on ‘LUNGU BOY’, drawing inspiration from his Hip-Hop influences, as he delivers a defiant, heartfelt battle-cry to his fans and doubters alike.
For the last few months, rumours have swirled around Asake on the gossip blogs, on everything from who he’s dating to his record label situation to his physical appearance, with fans, critics and disgruntled ex team members all throwing in their two cents. Since his emergence in the limelight, Asake has been a man of few words – we should know, we did his first ever magazine interview back in 2022. But on this track, he addresses the chatter head on, opening the song dismissively rapping “ Awon lo lenu won koma so lo/ Tio ba affect bank me, ko ma soro” loosely translated to “let them keep talking, if it doesn’t affect my bank account, there’s nothing to say”. He goes on to flex his financial muscle above everyone in his “set”, despite being “low-key”, while affirming he could drop an album tomorrow with no tracklist, and it would still slap.
He takes a break from the braggadocio between verses to directly shout out his mentor Olamide, the man who gave him his big break. While it does appear their business relationship may have run its course, the mercurial artist is making it clear he remembers how he got here. The Asake & YBNL run will be studied for years to come. In the midst of the continued rise in global consumption of Nigerian music, Asake hilariously raps “Oyinbo koro lenu mi”, a reminder that he will not be diluting his sound for the benefit of our friends in the West.
Quietly dropping the track exclusively on YouTube & Audiomack a couple of days after the 2025 GRAMMY ceremony, in which he was nominated for the second year running, this response may have gone over the heads of those who lurk in the comment sections of the gossip blogs. But it is the most Asake response we could have expected, isn’t it? On his own terms, in his own native tongue, he pulls no punches as he ushers in a new era of independence.
This morning, Asake released another record, the Magicsticks-produced “WHY LOVE”,which notably comes under his new imprint Giran Republic. Reverting to a more familiar sonic cocktail of pulsating log-drums and choral vocals, he sings melodiously,“You know I’m a Soulja boy, but in your case, I’ll calm down.” The duality of man.
The rumours will keep swirling and people will keep talking, as they tend to do when you reach the heights the Lungu Boy has soared to. And for all the aesthetic change and talk of a new era, it appears Asake is going to continue to do what he has done more consistently than nearly every artist in Nigeria since his mainstream emergence in 2022: drown out the noise with new music.