EXCLUSIVE: Orange Culture’s SS/20 Collection is a “fiery battle with self”

The NATIVE partnered with Creative Director, MOMO for limited edition Lagos Fashion Week Zine.

Written by The Native - 25.Oct.2019

Too often in Nigeria, and in Africa in general, fashion is viewed through a Eurocentric lens, however, we’re currently experiencing a paradigm shift, where we’re demanding the right to tell our own stories, for us, by us. This is why The NATIVE in collaboration with Nigerian creative director, MOMO have been commissioned by Lagos Fashion Week to produce a limited edition zine, showcasing a variety of the immense talent this season.

From veteran designers such as Lisa Folawiyo of namesake brand, to newcomer Faith Oluwajimi of Bloke, the predominantly editorial zine features powerful looks from some of the latest collections to be showcased on the catwalk over the next four days.

In a bid to tell our own stories, it was essential for us to bring together a young, talented team of African creatives to present these collections through editorial. Following the runway shows from Day 1, here are our exclusive profile and editorial for Lagos Fashion Week, on Orange Culture.

Orange Culture is one of the most definitive fashion brands, made with the intention to challenge the status quo and learned ideals about gender. Orange Culture champions wardrobe androgyny, with colourful pieces and unconventional silhouettes from netted trousers to asymmetric tunics.

Describing this collection, Creative Director Adebayo Oke-Lawal explains it as “the fiery battle with self, as we probe the relationship between man and his destructive, shadowed self. We venture into the necessary and progressive need for men and women to look within themselves, and fight the demons that constantly haunt them.”