D’banj has a message for everyone in his “As I Dey Go” music video

Find out why it's none of your business

Despite the excitement that followed his “It’s Not A Lie” debut for the year featuring Wande Coal and Harry Songs, D’banj’s King Don Come album wasn’t among the more talked about albums this year. Coming from someone who was once hailed as the ‘African Michael Jackson’, the album’s promotion left a lot to be desired; Particularly given the number of potential sleeper hits chocked into the album as proof the Kokomaster is still every bit an entertainer.


Though “As I Dey Go” isn’t one of the more memorable tracks from the 12-track offering, that doesn’t mean the song should be forgotten; in fact, it should be remembered for highlighting the cohesively satisfying structure of the tracklist. Positioned just after “El Chapo” which some have criticized for promoting the violent lifestyle of a drug dealer, “As I Dey Go”‘s blessed and unbothered narrative could be seen as a response to the critics.

Singing “If They Like, Make Them Do Anyhow/ I Go Still Make My Money” over the Tefa and Cheeky Chizzy produced mid-tempo beat with high-life guitar riffs, horns, rattling samples and synths, D’banj shows his confidence hasn’t wavered at all. And Matt Maxx’s directs the video with all the right elements to depict his superstar; A mansion, a flashy car, chains and glossy filters. But the videos also tries to enunciate some of the more hidden message the song carries.

Following the story of a man who despite being late for a job interview offers to help a lady whose car broke down by the road, we learn that sometimes what seems like a stupid decision could turn out to be the right one when the video eventually reveals the helpless lady as his soon-to-be employer.

You can watch the video for “As I Dey Go” below.

Featured Image Credits: Instagram/iambangalee

You are meeting Debola at a strange time in his life. He wandered into a dream and lost his way back. Tweet at him @debola_abimbolu

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