Continuing its long-running focus on championing the wealth of Africa’s creative talent and cultural legacy for a global audience, cult Dutch streetwear brand Daily Paper arrived in London earlier this month with a flagship store in Soho to kickstart a new phase in the label’s growth. This announcement came a year after the brand, run by founders Hussein Suleiman, Abderrahmane Trabsini, and Jefferson Osei, launched its New York flagship store, a marker of their cross-border growth over the years.

The move to Britain’s multicultural business and commercial hub—London—comes after years of establishing a presence within the city via regular pop-ups, campaigns, collaborations and periodic stockists at stores like Selfridges and Far Fetch. Describing London as “home away from home”, the Amsterdam-based brand is now making a play to extend their reach in the city with their forthcoming music series, Unite Sessions.

 

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According to their official press release, The Daily Paper: Unite Sessions aims to embrace London’s hyper-localised authenticity and multidisciplinarity by celebrating all four corners of the capital through music and community. Having constantly straddled the intersection between streetwear and community, the fashion brand will mark the start of a new chapter for the brand as a global powerhouse and multi-disciplinary platform.

With a stellar roster of artists including grime icon Ghetts, British-Nigerian rapper ENNY, BDE X FLEX and Elheist, the one-of-its-kind freestyle experience is aimed at spotlighting iconic and grassroots talents from boroughs across London. The series will be released over four consecutive Sundays in a row, with each film featuring a spoken word session followed by a fresh exclusive freestyle—created especially for the project—by each respective talent. The first performance will be premiering on the Daily Paper Youtube channel this Sunday, stay peeled for all the promising content.

Watch the trailer for Daily Paper: Unite Sessions below.

Featured image credits/DailyPaper

Tami is the Community Editor

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