The positive reception of Nigeria’s World Cup jersey is proof of how style and sports intertwine popular culture across the country and its diaspora. This is why NATIVE is partnering with sportswear giant Nike to launch limited edition jerseys themed after Nigeria’s street football culture.
The NATIVE’s limited edition jersey design is a mixed print of Adire-inspired patterns meets tyre tracks, a tribute to the popular make-shift goalposts used by kids on streets of Lagos.
The newly released jerseys from this Nike collaboration aims to merge The NATIVE’s growing influence in Nigerian popular culture with the country’s favourite sport. Speaking on the launch, The NATIVE founder, Seni Saraki told Nike News, “We wanted to create something that wouldn’t look out of place on the field and in the dance. In Nigeria, the football shirt has always been a vital piece in anyone’s wardrobe”
You can visit nike.com/jerseyshop for more details on where you can pick up yours.
Here are more looks from the Lagos shoot below:
Toye is the Team lead at Native Nigeria. Tweet at him @ToyeSokunbi