In recent years, we have been privy to several momentous occasions with the sounds from these parts incessantly redefining the status quo and breaking boundaries one track at a time. Now more than ever, spotlighting the expansive talent pool and variety of sounds emanating from this side could not be more critical. From the homegrown artists telling the stories of the streets in Johannesburg to the burbs of Abuja or Nairobi and even the artists emerging from the diaspora.
With a viewer attention span shorter than ever, some exceptional talents may skip your radar but the monthly instalments of our uNder column are here to ensure that all corners are covered. A month after bringing you artists that we expect to have a big 2023, we’re back with a new set of great, budding artists for uNder’s 2023 February class, with hypnotic sounds from South Africa’s viral Amapiano sensation, Justin 99, joined by the experimental synths from Flier in Kenya, the exuberant and introspective indie raps of Horrid the Messiah, plus more. Find your new favourite artist(s) below.
KEMUEL
Earlier this year, Kemuel got recognition from some of the greatest in the game. It is telling that the duo of Spinall and Olamide allowed him space to establish the direction for “Bunda,” the lead record off Spinall’s sixth album, ‘Top Boy’. Beyond industry affiliations, Kemuel has shown glittering promise since the release of last year’s ‘ESCAPE’, a well-curated project which introduced him as one to watch out for.
Described as a literal escape from the restrictive shackles of realism, the longing for perfect union enlivens the project. Right from the ethereal sonics of “AWAY”, there’s an associative vibe to Kemuel’s sound. Not quite heavy in percussive tones, the colours of his singing meet the exquisite movements of Wondah, who produces the entire tape. “Can we run?” poses the song’s central tension, but between the reverb echoes of “away, away” and the inclusion of ominous elements, a lot of sonic layers unfurl. “FINALLY” and “MUMU” reveal similar sensations, Kemuel’s vocals ever poignant and coloured with bases of hums, strings, call-and-response patterns. Unhurried, it’s the type of Afropop CKay and Victony gets consistent props for, although Kemuel’s language is distinctly his, not quite risqué as the aforementioned names but tender, serenading with his milky vocals.
As a child, Kemuel loved to play with choir instruments, enabling a grasp on the rudiments of sound. In 2021, his production for Sukah’s “Spotlight” showcased the atmospheric elements he’s now immersed in. The titular record of that EP—and also the last—demonstrates Kemuel’s appeal: affectionately scripted, the laidback grooves radiate with purpose and passion. Over time we’ve seen artists that produce make great music, and Kemuel seems to have so much in the bag. His journey burns with promise.
RHITA NATTAH
One of the most striking qualities of Moroccan singer Rhita Nattah is her voice; it bears so much emotion and charisma. The next thing that catches your attention is her lyrics, which shine with insight from lived experiences. Although she has been in the music industry since 2016, Rhita Nattah released her first single “Not the Same” in 2019, in partnership with long-time collaborator Samir El Bousaadi. She and El Bousaadi, since the days of her Afrobeats-themed covers, have spent time learning production and songwriting and crafting a sound that is both ancient and contemporary.
“I gave up on everything for the music, and made bloody sacrifices in Morocco to be able to create it,” she tells the NATIVE. “In Morocco, there’s no music industry and artists don’t even get paid their royalties from organisations. Samir El Bousaadi and I used to have two eggs per day and create music. Even though I had a master degree in French didactics and he was working as a graphic designer director, he gave up on his work to live doing his passion, because we can’t imagine ourselves doing something else.”
In early February, Rhitta Nattah released ‘INNER WARRIOR,’ a documentation of her journey and experiences, as regards love, self and Moroccan society. Effortlessly, through traditional Moroccan music, R&B and Soul, she makes room to vent her angst, embrace her vulnerabilities and call out her country’s politicians. “I am gonna tell you things about myself/I didn’t know before/Things I hide from myself, from myself/Oh, some days were dark,” she opens up on “Garden” off ‘INNER WARRIOR.’
“Counting all my blessings, I’m not willing/To give up on my soul and my sanity/I have faith in my words and their honesty,” she sings on “Fear Nothing,” revelling in her inner strength. “I want to be a voice for the people, a friend, a sister, through my music and words,” the singer tells The NATIVE. Rhita Nattah is a voice that will be heard for a long, long time to come.
JUSTIN99
The intoxicating log drums and sweet-sounding shakers, accompanied with the heart warming melodies commonplace in Amapiano have become a comforting sound for most listeners privy to South Africa’s burgeoning scene. Ever so often, artists like Justin99 discover new ways to transform the transcendental ‘piano sounds and facilitate an even deeper connection to the listener, devoid of language barriers. Framed within the digital age, a viral moment for an artist like Justin couldn’t be more perfectly timed and well deserved. While many may recognise his 29-second snippet for the #Justin99Challenge, accompanied by striking dance moves from a number of Tiktokers, Justin99’s discography holds other notable tracks.
His debut, “Chipi ke Chipi,” off Amapiano hit-making producer-duo Mellow and Sleazy’s ‘Midnight in Sunnyside’ couldn’t have been a more perfect entry into the scene, a chippy viral hit song with over 2 million plays on Spotify alone. Doubling down on stellar collaborations, Justin99 enlisted Mr JazziQ, Pcee and EeQue for a catchy, thumping rendition on “ZoTata,” alongside “Mozambique” and “Dlala 99,” off the Volume 2 compilation of South Africa’s Black is Brown Entertainment album. From his small but mighty catalogue and snippets of future collaborations with Amapiano heavyweights like Kabza De Small, the producer, DJ, dancer and vibes curator has proven to be a promising act to keep an ear out for.
Intricate songwriting has always been a forte for rappers. Listening to Horid The Messiah, the South African rapper’s formative diet of classics from older relatives and the contemporary model of A-Reece is revealed through the strength of his pen. Horid began releasing material two years ago, pairing glossy, trap-suffused production with narrative zest. The October 2021 debut EP, ‘I V T A P E S’ had four tracks under a runtime of ten minutes, but it was enough time for Horid to flex tightly-scripted bars and exuberant deliveries, with themes like self-belief and romantic fissures scripted with visceral ability.
The Johannesburg-bred rapper continued to forge on, his tendency to collaborate with fellow rising acts—Kaz, Eddie Soul, fellow uNder alumni Scumie—burnishing his credo amongst a community of like-minded folks. Horid’s sobriquet as ‘Baby Jesus’ might reference his diminutive stature but it’s also a reflection of his complete appeal as a music superstar. Modelling and acting for brands, he’s got one foot in the corporate world while the second roams, enabling stellar releases such as “I WON’T TELL” and the ‘While You Wait’ project, both in 2022. “HURT” was the latter’s opener and an indication the rapper sought to probe the greater demons of his mind. “I don’t condone all the shit that I’ve done, this is something that you don’t deserve,” he raps over a thinly sketched production. An immersive project advancing the shock value of glitz, The Messiah’s humane quality comes alive.
Horid walks on a path trodden by the likes of Reece and Nasty C, rappers whose pop-leaning direction does not diminish their dedication to street narratives. The Solo Sae and Ficz-assisted “UHHH” also marked a great start to the year, its distinct cadences and synth-heavy production endowing the record with ostensible hit qualities. Horid The Messiah’s fine range is demonstrated most recently in his Valentine’s Day-released two-pack ‘Do 4 Luv’, baring, at this point, his double-edged sword of boisterous cuts and soulful introspection.
CHELSEA DINORATH
There’s an obvious sensuality to Kizomba music that lends itself the best to affectionate performances. For a genre whose popularity cuts across multiple continents with Lushophone ties, there’s no shortage of great vocalists and there’s always an influx of fast-rising talent, who understand the music’s form and how to function within it. Angolan singer, Chelsea Dinorath is on track to become Kizomba’s latest superstar, delivering earworm jams with heartfelt intentions.
Even though she’s been making music for much longer, she officially debuted in 2019 with “Retrato Perfeito,” a mid-tempo song where the building blocks for her artistry can be heard in hindsight. In subsequent years, she followed up with diverse singles, going the contemporary R&B route on “With U,” singing in multiple languages on “Toi Et Moi,” and contributing a lilting half-verse to the ensemble cast hit song, “Céu Azul.” While a large part of the last couple of years could be described as her development stage, Chelsea Dinorath is officially in full bloom.
With her richly textured, siren voice and a writing style that boils down the tension of romance into gorgeous songs, the singer’s abilities have been better realised over her singles from the past year. It’s no coincidence that it comes with her full lean into Kizomba, like the winning warmth of her biggest song yet, “Sodadi.” On “Melhor,” log drum infusions accent the buttery groove, showing her willingness to innovate within genre boundaries. Chelsea has already opened her account for 2023 with “Unfollow,” which emboldens the effortless beauty of her voice – a striking artistic trait that will help carry her to greater successes.
FLIER
Flier describes himself as the “purveyor of all things fly.” There’s an enveloping serenity to a Kenyan singer, rapper and producer’s music, where personal dispatches take on a relatable warmth. On “Filthy Rich,” his vocals and minimalistic production choices invites you into his world where he sings his admiration of being rich and being able to make it out.
Singing and rapping in both Kiswahili and English, his voice cuts across the chorus with the first verse being a dedication to his family and the second verse to his romantic muse, both of which he promises the world to them. His singles are often paired with distinct guitar productions as seen in “Embrace,”“Policy” and “Kile Tumepitia.” The most exciting part about Flier’s career is his ever-diverse creativity which sees him explore diverse subjects. Whether it’s love as seen in “Bandia” or just teasing his production skills in “Run Deputy Run,” which carries clear inspiration from Bob Marley and the Wailers’ 1973 hit, “I shot the Sheriff.”
With a limited digital footprint and a sprawling catalogue of singles that stretch back four years, Flier is yet to hit a mainstream breakout moment but he doesn’t seem keen to break the mode of his operations, seemingly trusting that the music will find its intended audience. Flier’s music found us, let it find you too.
TOLIBIAN
Nigerian street-pop is fond of elevating viral stars with veritable talent. (See: Zinoleesky.) Ilorin-raised Tolibian first popped on Nigeria’s youth culture radar with a series of ear-catching, humour-tinged covers of popular pop songs, with the most notable arguably being his cover of Buju’s “Peru (Refix)”—itself a cover of Fireboy DML’s global hit song, “Peru.” Those covers exhibited the influence of Apala on his vocal tricks, which is fitting since the genre of Yoruba folk music has a deep history tied with Ilorin.
In 2021, Tolibian officially kicked off his journey with his debut single, “Abortion,” a fine display of his ability to deliver songs relaying the Nigerian experience, delivered in a winning mix of pidgin English and Yoruba quips. He’s followed with several well-received singles, setting himself up as an accessible voice in street pop without losing the winning charm of his earlier covers. Even as his voice and style is heavily influenced by Apala, there’s a very modish tilt to Tolibian’s artistry, even approaching the R&B-influenced side of Nigerian pop with songs like “Abaya Palava” and his most recent lovestruck single, “Hello.”
Over the past two years, Tolibian has converted internet listeners into fans with his voice of gold, and the potential for stardom is brighter than ever. With a knack for blending catchy Afropop rhythms with soothing R&B melodies, Tolibian is one to look out for this year — a fresh new voice of the generation we’re looking out for this year.
LEANDRA.VERT
In November, South African Amapiano producer/DJ Musa Keys spearheaded the eponymous release of his label’s debut compilation project, ‘House of TAYO’, packed with contributions from emerging artists on the imprint’s roster. On this compilation, singer Leandra.Vert quickly showed out as a standout performer, turning in indelible contributions across the four songs she’s featured on. With her cherubic, positively dizzying voice, she floats over the saxophone-infused “AboMalume” and adds an ethereal dimension to the project’s commercial centrepiece, “Blue Tick.”
Before her House of TAYO affiliations, Leandra.Vert was already flaunting her potentials as a singer, mainly opting for soulful pop and R&B soundscapes on earlier singles, including the 2021 debut song “In Too Deep” and early last year’s “Tse Monate” with Mustbedubz. Both love songs, they served as an introduction to her raw vocal talents, which she’s been harnessing better with subsequent releases. Drawing inspiration from a range of artists, including current neo-soul luminary Ari Lennox and soul-fusion rule-breaker Iamddb, the singer has spent ample amounts of time perfecting her craft to fit varying sonic moulds, with Amapiano being the current focus of her sound. The sample size isn’t huge, but Leandra.Vert is already an artist to pay attention to.
Compiled and written by Emmanuel Esomnofu, Uzoma Ihejirika, Nwanneamaka Igwe, Wonu Osikoya, Tela Wangeci & Dennis Ade Peter.
The SA house music pioneers are back with a deeply moving and rhythmic new release.
South African house music pioneers, Black Motion, are back with a deeply moving and rhythmic new release...
South African house music pioneers, Black Motion, are back with a deeply moving and rhythmic new release titled “Khululeka.” True to its meaning in isiZulu— “be free” or “find peace”—this track is an anthem of liberation, urging listeners to let go, embrace love, and heal through the power of music.
With their signature percussion-driven melodies and the soul-stirring vocal chants of King Monopoly, “Khululeka” transcends the dancefloor. It is a spiritual and emotional journey, carrying an energy that is both uplifting and transformative. Whether in personal reflection or in the collective movement of a crowd, the song invites listeners to surrender to its message and rediscover love—both within and around them.
Since their formation in 2010 in Soshanguve, Black Motion—made up of Murdah Bongz (born Robert Mahosana), and Thabo (born Roy Thabo Mabogwane)—has become a dominant force in global house music. Their debut single, “Banane Mavoko,” put them on the map, and their albums, including the gold-certified Fortune Teller and the platinum-selling Ya Badimo, have cemented their status as pioneers of the genre. Their collaborations with artists like Oskido and Black Coffee, along with accolades such as multiple South African Music Awards (SAMAs), have solidified their place at the forefront of African electronic music.
Over the years, Black Motion has partnered with brands like Ballantine’s, Sony Xperia, and Coke Studio, and they are looking to partner with more under their new label Intascore, expanding their influence beyond music. With a combined social media reach of over 2.2 million followers, their music resonates with audiences worldwide, uniting people through rhythm, culture, and movement.
Following the release of '888', Kemena reflects on artistic evolution, self-acceptance, and balancing...
A little over two weeks after the release of his first project of 2025, Kemena and I sat down to discuss the...
A little over two weeks after the release of his first project of 2025, Kemena and I sat down to discuss the joys of creating art, the clarity that powers ‘888,’ and the freedom he found in surrendering to his path. Even though we were speaking virtually, his presence feels steady. He is speaking with the quiet confidence that defines his music–intentional yet fluid, deeply personal yet resonant. Over the years, his artistry has evolved, shaped by a desire for creative independence and the pressures of an industry that often demands compromise.
With ‘888,’ Kemena has reclaimed his space. The project neither chases the mainstream nor rejects it; instead, it exists on its terms, rooted in self-assurance. Across seven tracks, he weaves through stories with a sharp lyrical style and layered production, a testament to an artist fully in tune with his craft. In many ways, ‘888’ feels like an arrival—not to the commercial peak the industry might expect, but to something more valuable: a place of artistic certainty.
Standout tracks like “Rainy Day” and “Bola” remind you that Kemena is a storyteller in more ways than one. On “Rainy Day” he flexes his production prowess but the summery vibe of the song does not blunt the sentimentality of his lyricism. With “Bola,” Kemena taps into his element, deploying witty puns and his brilliant approach of social commentary and “I’m not mad, just hungry” is as relatable as it is envy-worthy—to be so intertwined with a lover that they can complete your lines.
Totaling seven tracks with a runtime of 16 minutes, ‘888’ is brief but expansive, a collection of ruminative thoughts, nimble melodies, and declarations of self-assurance. There is no hesitance in Kemena’s voice when he speaks about the album, no lingering doubt about whether he made the right choices, which is the same confidence he’s communicating in “You don’t need me”. ‘888’ is the product of someone who knows who they are and, more importantly, knows that they do not have to prove it to anyone. From the powerful declaration of “I Will Never” to the easy groove of “Evelyn’s Vibration,” the album takes you on a journey. It is a return to himself, a rekindling of the mindset he had before industry expectations clouded his creative instincts. It is also reminiscent of ‘Bond,’ the project that first put him on the radar of music lovers.
“I made ‘Bond’ as a student,” he reflected during our conversation. “I wasn’t trying to be anything. I just wanted to make music. And then all of a sudden, people started calling me—people I never expected. That was how I got into songwriting for other artists. But somewhere along the line, I forgot what it felt like to make music just because I wanted to.” When I asked him how he found his way back, his answer was certain: “I stopped overthinking. I just made what felt right.”
Our conversation, lightly edited, follows.
‘888’ just dropped. How are you feeling?
I feel cool. It’s been nice. I feel like a celebrity, to be honest. I’ve done a couple of interviews already, and I feel like I’m saying the same thing over and over again. But that’s a good thing, right?
‘888’ feels different from ‘Guitars and Malaria.’ Did you approach this project differently?
‘888’ feels like me making music the way I want to again. With ‘Guitars and Malaria,’ there were a lot of industry conversations and people saying, “Work with this guy, collaborate with that person, do this to make the music more commercial.” I don’t regret making that album, but looking back, I think I was trying to fit into something instead of just being myself. I wouldn’t say I lost myself completely but, I lost the balance between the business and my authenticity. I started to feel like my music wasn’t valid unless it was getting industry attention. And for a while, I was chasing that. I was doing what I thought I should be doing, instead of what I wanted to do. I had to learn that I’m probably a project artist. I needed to stop feeling like my music wasn’t enough just because it wasn’t ‘blowing up.’
I started thinking about why people liked ‘Bond’ and, back then, I wasn’t overthinking it. I was a student just making music because I loved it. I wasn’t trying to force anything. But then, suddenly, things started happening—I started getting calls from people I never expected. That’s actually how I got into songwriting for other artists. People in the industry heard ‘Bond,’ reached out, and asked me to write for them. And before I knew it, I was deep in that world. But in the process, I started to forget what it felt like to just make music for me.
Was there a specific moment that made you realize you needed to return to that authenticity?
Yeah. At some point, I just stopped overthinking. I realized [that] I didn’t have to prove anything to anyone. I didn’t have to chase industry validation. I could just make what felt right. That’s where ‘888’ came from.
One of the things that stands out about your music is how it feels both deeply personal and universally relatable. Do your lyrics come from lived experiences?
Not exactly. I think the way my music is put together—the energy, the emotions—is influenced by what I’m going through at the time. But the actual content? Almost none of it comes from my personal life. I don’t write songs like, “Oh, this happened to me, let me put it in a song.” Instead, I take a feeling, a perspective, or something I’ve observed and build a fictional story around it. I also like humor. I like to be witty, to play with words in a way that feels natural but unexpected. That’s always been part of my music.
That makes sense. Your lyrics often have a layered meaning like they say one thing on the surface, but there’s a deeper story underneath.
Exactly. I like to phrase things in ways that make people stop and think. I want someone to hear a line and go, “I’ve thought about this before, but I never knew how to put it into words.” Or sometimes, I just want the music to feel good. It doesn’t always have to make sense, it just has to resonate.
Would you say that’s why artists like Omah Lay and Jon Bellion resonate with you? Because they do something similar with their songwriting?
Yes! Jon Bellion especially. His music is almost like sermons sometimes. He says things in a way that makes you pause and reflect. Like in “Conversations with My Wife,” when he sings, “What if all the things I’ve done were just attempts at earning love? Cause the hole inside my heart is stupid deep” That’s the kind of songwriting that gets to me. That’s such a simple way to express love. He could have said it in a hundred different ways, but he chose that one. That’s what I admire. Not just what they’re saying, but how they say it.
That approach is very present in your music, especially in ‘888.’ What’s your favorite lyrical moment on the album?
It’s a conversation. It’s not one person talking. On ‘I will never,’ there’s this part where one voice says, “The things you want for me, I want it too. The things you like for me, I like it too.” And then another voice—almost like a god-like figure—responds: “Hope you know that I would never say something I don’t mean.” That moment feels special to me. It’s basically a prayer, but I don’t like to box my lyrics in, I keep it open-ended.
With the album it feels like you weren’t just making music but you were reclaiming something. Would you say this project is a turning point for you?
Yes, I think so. It’s not my first turning point, though. ‘Bond’ was the first one. ‘Bond’ was the project that put me in rooms I never expected to be in. Before that, I was just a student making music. Then, suddenly, people were calling me—people I respected. That was how I got into songwriting for other artists. But then, in trying to navigate that world, I lost a bit of myself. ‘Guitars and Malaria’ was me trying to find that balance, and ‘888’ is me realizing that I don’t have to balance anything, I just have to be.
You’ve mentioned that you’re at peace with not chasing commercial success. Is there a part of you that wants mainstream recognition?
If it comes, great. But I’m not going to force it. I know how the game works. I’ve written for big artists, so I know the kind of songs that work in that space. And if I wanted to, I could sit down and make those songs. I could make music that fits neatly into what’s trending. But that’s not why I do this.
Does songwriting for other artists help you keep your music pure?
Yes! That’s a big part of it. Since I also write and produce for other artists, I don’t have to rely on my music to pay my bills. That takes a lot of pressure off. It means I can release what I want, when I want, without thinking, “Will this chart? Will this go viral?”
That freedom must be refreshing.
It is and it’s why I don’t overthink my releases anymore. I’m constantly creating. So when something feels ready, I put it out. I don’t have to wait for industry validation or the “perfect” timing.
What does that mean for the future? More projects?
A lot more. I’ve realized that my way forward is to just keep giving. The Lord has put me in a position where I can create without stress, so that’s what I’m going to do. No long breaks. No holding back. I’ll just keep releasing.
What is the biggest takeaway from ‘888’ for you?
That you don’t have to force anything. Whether it’s love, creativity, or success—what’s meant for you will come when you’re aligned with yourself. And if you have to fight too hard to keep something, maybe it was never really yours to begin with.
In a reversal of events at the turn of the 2000s, Afropop is profoundly reshaping the texture of music...
Over the last two and a half years, some of Afropop’s biggest stars have denounced the genre to advance...
Over the last two and a half years, some of Afropop’s biggest stars have denounced the genre to advance their personal agendas. In a wide-ranging interview from 2023 with Apple Music’s Zane Lowe just ahead of the release of his last album, ‘I Told Them…,’ Burna Boy derided Afrobeats for a perceived lack of contextual subject matter. “Afrobeats, as people call it, it’s mostly about nothing, literally nothing,” he said. “There’s no substance to it. Nobody’s talking about anything. It’s just a great time, it’s an amazing time. But at the end of the day, life is not an amazing time.”
Just a few months later, Nigerian music superstar, Wizkid, also disavowed the genre, claiming that he was not an Afrobeats act and that his then-forthcoming album, ‘Morayo,’ would not be an Afrobeats album as he considered the genre – and the classification it infers – too limiting for the type of music he made. Predictably, fans were incensed by both artists’ stances and the casual dismissal of the genre that their statements invited. What was almost lost in the whirlwind of that discourse is that for all the attempts to capture the totality of African music under the loaded ‘Afrobeats’ label, African music has never been just one thing; and, in that spirit, Afrobeats itself has always been all-welcoming of a multiplicity of influences and styles.
From its earliest iteration, Afropop has always been a potpourri of sounds that took influences from various parts of the Black diaspora and distilled them with an African sensibility. The work of early Afrobeats pioneers like Junior and Pretty is a direct descendant of the burgeoning Hip-Hop blueprint of the ‘80s; while the early 2000s popularity of Ajegunle-based rabble-rousers like Daddy Showkey, Danfo Drivers, and African China occurred tangentially to the rising profile of Reggae on a global scale. The mid-2000s to early 2010s saw the arrival of several dulcet-toned singers like Banky W and Tiwa Savage rooted in the R&B and Soul traditions, introducing a slicker dimension to Nigerian popular music. As always, homegrown stars adapted these foreign styles for their own market while continuing to work on a distinctive style that centered genuine indigenous expression and ingenuity.
Over the years, the fruit of those experiments has ripened to produce a scene that’s bustling with life and talent. As the genre has attained global attention, many sub-genres have come to the fore, showcasing the depth of African music on a global scale. If Wizkid’s sonorous melodies and unbeatable charisma made him the sun of Afrobeats in the 2010s, Olamide’s militaristic bars and Pop anthems rooted in their street sensibilities mark him out as the genre’s moon. It was on Oamide’s back that a nascent indigenous rap circuit rested. Taking the mantle of DaGrin, the Bariga-raised rapper who helped institutionalize rapping in Nigerian languages with cult classics like “Eni Duro” and “Voice Of The Street.” Along with the effort of other stars like Reminisce, Phyno, Lil Kesh, and CDQ, the indigenous rap movement gained steam and, recognizing the Nigerian market’s zest for melodies, soon morphed into Street-Pop, a distinct hybridization of local genres like Fuji, Apala, and Highlife.
Inspired by the work of their forebearers, a new crop of artists have taken Street-Pop to new heights. Zlatan and Naira Marley served as a transitory generation; together with Rexxie, they patented a more melodic take on Street-Pop while infusing a devil-may-care disposition that launched them to the top of Nigerian music. It is fitting that Olamide was the one to hand the baton to Asake, the biggest Street-Pop star of the moment. Similar to the YBNL head’s legendary album run, Asake has released three albums and one extended play in three years, each coming out to a world paying more and more attention to his work. Impressively, Asake has also established himself as a global touring star, regularly playing sold out arena concerts across the world with a music style that is rooted in Yoruba oral tradition.
Asake is not spreading the Street-Pop gospel alone, though. Ikorodu star, Seyi Vibez, has also grabbed mainstream attention for his gritty take on the genre. Initially a divisive figure, his 2023 song, “Different Pattern,” saw him reach a new level of cultural relevance in 2024 and his new extended play, ‘Children Of Africa,’ arrived in February 2025, marking a new era in his career. The yearning for a reclamation of cultural heritage that has created a Street-Pop golden era has not evaded other parts of Nigeria. Shallipopi’s drawling, sprawled-out sound mimics the playful pulse of South-South pidgin while Jeriq, hailing from Nigeria’s South-East, has emerged as one of Nigeria’s most acclaimed rappers. Outside Nigeria, there’s a yearning in Ghana to preserve the purity and history of its Highlife genre, an elemental component of Afrobeats. British-Ghanaian producer, Juls’, ‘PALMWINE DIARIES’ and ‘High Life Sessions,’ both pulsate with the beguiling riffs of the storied genre while the work of Nigerian brother-duo, The Cavemen, is reintroducing Eastern Nigerian highlife to a new generation of listeners.
A youth-led zest for exploration outside the framework of Afropop has also produced a sub-culture that rejects the tenets of mainstream conservatism. Beginning as a band of friends and collaborators who prioritized freewheeling experimentation, Alte music has emerged as one of the most important sonic evolutions of the last two decades. First championed by OG pioneers like DRB Lasgidi, LOS, and Show Dem Camp, the Alte community drew in left-field thinkers and madcap auteurs setting the stage for a new generation of stars to emerge from the depths of SoundCloud circa 2016. In the hands of stars like Odunsi (The Engine), Cruel Santino, and Lady Donli, the Alte experiment reached an unprecedented level of critical and commercial success.
Odunsi’s ‘rare.,’ throbbing with influences from ‘70s Disco and Funk, sits in the canon of great Nigerian debuts and Lady Donli’s ‘Enjoy Your Life’ artfully melded Folk music with Afrobeat and Soul across its 15 tracks. Taken along with the work of producers like GMK and Genio Bambino, these acts built a community that successfully created the blueprint for a sound that reflected the tensions and joys of younger Nigerians who saw life in a specific fashion. It even took flight beyond the borders of Nigeria with a young Amaarae cutting her teeth working alongside some of the most prominent names in the Alte community. The inventiveness and clarity of vision that the community prioritises is evident across both of the Ghanaian-American artist’s albums, ‘The Angel You Don’t Know’ and ‘Fountain Baby.’
In a reversal of events at the turn of the 2000s when Afropop was heavily influenced by outside sounds and genres, music from the continent is profoundly reshaping the texture of music outside its borders. Much like how the Windrush Generation and other immigrants from the West Indies helped to introduce Britain to Reggae, Dancehall and Soca, generations of African immigrants are making music that signals their African heritage, with Afropop as a base influence. The rise in popularity of African sounds has helped UK artists mesh the lingo and sonics from the continent into their work, creating a new genre referred to as Afroswing. Taking influences from Afrobeat, Dancehall, and Grime, Afroswing is distinctive for its use of lyrics from Africa with British rapper, J Hus, credited as one of its pioneers. Songs like J Hus’ “Did You See,” Ramz’s “Barking,” and Not3s’s “Aladdin” signal to the sound of the homeland and speak to Afrobeats’ incredible stride to global popularity as a base reference point for global Black music.
Nearly a decade out from “One Dance,” the Drake, Wizkid, and Kyla collab that pushed Afropop into a different stratosphere, the genre is in safe hands with several stars emerging across different sub-genres that speak to our past, present and future. It is perhaps more than the pioneers imagined when they were making music all those years ago, but all the roads have led here to Afropop being a global sensation that offers various forms of expression to a watching world. There are no limitations on what can be done within the genre, that sense of open-endedness and possibility was always our strength, and it’s why Afropop will stand the test of time.