Zamir’s album debut, XXIII, builds on the larger-than-life personality he already established on “Bad Guy P”, his breakout single with LOS. His convincingly hardcore bars on the 4th track, “Hate”, stood out because it provided the context that made the album’s thematic and sonic pieces fit together. The recently released video, directed by Seun Opabisi, emphasises Zamir’s cold-hearted threats in a monochromic hue as he stalks his trembling foes.

The menace in the video for “Hate” lingers in the spaces between the spoken brags and those left unsaid. Bare-chested and with a scowl on his face, Zamir takes on the streets of Lagos, slinking through a room filled with gamblers, a slaughterhouse and a church. Though the video is filled with images that seem to make grand statements —floating pig heads, blood stained images, a burning body, cop cars, a brothel signboard— they only serve to add to the sense of danger as we watch Zamir perform his lines.

You can watch the video for Zamir’s “Hate” featuring Esojay below.

Featured Image Credits: YouTube/Zamir L.O.S
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ICYMI: Check out all the essentials from Zamir’s ‘XXIII’