Daily Paper is officially wrapping its Spring/Summer 2026 season with ‘OFF ROAD,’ tapping Vic Mensa to spearhead the project. The rapper and activist is pulling double duty here, stepping in as both the campaign’s face and its creative director. Shot entirely inside Mensa’s Los Angeles home, the campaign leans fully into his personal perspective and lived experience, flipping the script on how Daily Paper usually tells its stories.

As the title hints, ‘OFF ROAD’ builds on themes of independence and self-determination introduced in earlier drops. As creative director, Mensa has spent the better part of a decade dodging the boxes people try to put him in, evolving into a truly multidisciplinary artist. Whether he’s careening from Punk-Rap or diving into the Chicago art scene, his career is defined by a refusal to stay in one lane, and that restless, exploratory spirit drives ‘OFF ROAD.’

In the campaign film, he talks candidly about the pressures that come with forging your own way and the responsibilities that come with choosing yourself, even when the vision is not immediately understood.

That sentiment carries through visually and symbolically in the collection, which features expressive styling that brings together pieces with washed textures and utilitarian silhouettes. Each detail nods to the diasporic experience in subtle but thoughtful ways. The collection  has rolled out across the season in a series of staged drops, each building on the collection’s recurring theme. This final release ties everything together, reinforcing Daily Paper’s ongoing engagement with African and global diaspora culture and how it continues to move the needle in fashion and music globally.

The full ‘OFF ROAD’ collection will be available worldwide on 26 February, online and in Daily Paper stores.

Shop the ‘OFF ROAD’ collection here.