Daily Paper Debuts New Collection ‘Identities Rebuilt’, In Celebration Of Its 10 Year Anniversary

10 years of Daily Paper

The Dutch streetwear brand Daily Paper marks its 10th year anniversary this month. After years of immersing itself into African youth culture, the fashion brand celebrates its decade-long run in the game by continuing its focus on championing Africa’s creative talent and cultural legacy for a global audience.

To commemorate this remarkable win, Daily Paper has now shared a first look of its latest Fall/Winter 2022 series named ‘Identities Rebuilt,’ a collection that reflects the brands’ journey through the decade and as well draws inspiration from heritage, identity and community.  


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For its FW22 collection, Daily Paper introduces new silhouettes as well as classic denims, an elegant wool coat, braided knits and not to forget the collections hero piece; a branded leather jacket. A custom branded coat of arms embroidery decorates the back of the jacket, which was first revealed in the form of a mosaic center piece at the brands’ London flagship store last year.

The emblem reflects the founders’ multicultural heritage depicting a lion, leopard and an eagle and other notable memorabilia. Also, in staying true to the brands essence, outerwear makes a strong comeback in this collection for the colder months of the year, with signature puffer jackets, varsity jackets and bombers in new colours and designs.

Speaking about the new collection, Co-founder and Design director Abderrahmane Trabsini shared: 

 “This year marks our 10 year anniversary of Daily Paper. From exploring our roots, to starting a blog, continuously building our community and opening our flagship stores in NYC and London. With FW22 we’re going back to the essence of Daily Paper and rebuilding our identity.”

The first drop of Daily Paper’s Fall/Winter 2022 collection will be available globally online at dailypaperclothing.com and in-store across Daily Paper flagship stores in Amsterdam, London and New York on Friday, July 22, 2022 at 12 PM CEST. Prices range from €15 to €500.

Featured Image Credits/Zach Apo-Tsang