ODUMODUBLVCK’s ‘EZIOKWU’ Is The No.1 Album In Nigeria

the first Hip-Hop/Rap album to debut at No. 1 on the official albums chart

This week, Abuja-based Drill artist ODUMODUBLVCK launches to the summit of the TurnTable Charts with his latest mixtape ‘EZIOKWU’ debuting at No.1 on the TurnTable Top 50 and standout single, “BLOOD ON THE DANCEFLOOR” featuring Bloody Civilian and Wale premiering its entry on the top ten at No.6 on the TurnTable Top 100.

Following its release on October 5, ‘EZIOKWU’ tallied 12.2 million on-demand streams during the week of October 6 — October 12, the equivalent of 8,130 album units. It becomes the first Hip-Hop/Rap album to debut at No. 1 on the official albums chart in the country and also the second Hip-Hop/Rap album to ever reach No. 1 on the Official Top 50 Albums Chart in Nigeria after Olamide’s ‘Unruly.’ “BLOOD ON THE DANCEFLOOR” also becomes ODUMODUBLVCK’s highest charting single on the TurnTable Top 100 tallying 1.82 million on-demand streams and 34 million in radio reach.

“BLOOD ON THE DANCEFLOOR” trumps the rapper’s previous highest top ten peak at No.8 for his record-breaking single, “Declan Rice” and “Ndi Ike.” This is also ODUMODUBLVCK’s fifth entry on the top ten of the TurnTable Top 100, attaining a new record of the most entries for a rapper on the charts; a position which was previously held by Olamide. ODUMODUBLVCK is making career best moves only a year after signing to NATIVE Records via its joint venture with Def Jam Recordings. Given that he’s been running circles on the pop culture circuit all year with one of the most distinctive voices in mainstream Nigerian music and his near-dominance on social media, it’s no surprise that he’s now reaping the fruits of his labour.

That ODUMODUBLVCK has risen from his local hood of Abuja and become an artist topping stateside and global wins is not lost on any music lover or critic. Alongside his entry on the TurnTable charts, ODUMODUBLVCK also recorded wins across the pond as ‘EZIOKWU’ also debuted at No.10 on the Spotify UK Weekly Charts for Albums only a few days after its release this month. ODUMODUBLVCK is an artist that is pre-naturally at ease with his talent and he’s nurtured a core following of believers who hang on to every line (and tweet), as well as a string of veritable hit songs which have only driven the hype train to a feverish peak.

With his Oporoko-infused melodies and his penchant for cultural narrative, and ability to thread high concepts and innovative imagery into relatable bars, ODUMODUBLVCK is on his way to stardom. This current win only serves to furnish the idea that he’s expanding his sound and blending the rhythmic aggression of drill with a cool vocal style while disrupting what audiences have come to expect from the genre–showing there’s no one template to success.

Stream ‘EZIOKWU’ and watch the video for “BLOOD ON THE DANCEFLOOR” below.

Featured image credits/NATIVE

ICYMI: ODUMODUBLVCK, Bloody Civilian & Wale make menancing sound thrilling in “BLOOD ON THE DANCEFLOOR.”