Music has served as the life force connecting people and communities around the world in these unprecedented times. Though the pandemic has denied us live shows and concerts, where the magical bond between artists and fans unfolds in real-time; artists have remained committed to sharing music with fans, so we continue to honour their art and create space and visibility for them. Last year, The NATIVE created our ‘Songs Of The Day’ column as an avenue to curate some of the best and biggest songs from around the continent. In the time since its creation, the column has served as a means to discover music from niche, rising acts, while also spotlighting releases from the biggest artists on the continent. As artists continue to share their music with us this year, it’s only right that we continue pointing you towards as much great music as we possibly can.
This month is the anniversary of the Coronavirus in Nigeria as well as Women’s History Month so our curation will emphasize celebrating women and music that have made these uncertain times more bearable. During the week, we brought you new releases from Sho Madjozi, Zlatan, Lioness, William Last KRM, and much more. Today’s selection includes new releases from Justin Beiber and Burna Boy, Teni, Rema, Jae5 and Skepta, Gyakie and Omah Lay, M.I, Sinzu and Erigga, Naira Marley and Busisiwa, M.anifest, Vic Mensa and Moliy, SV, Crayon and Bella Shmurda, PRVNA, Ms November and much more. Dig in and enjoy.
Justin Beiber – “Loved By You” featuring Burna Boy
Days after he bagged a Grammy for Best Global Music album, Burna Boy has hit back with a new single, this time appearing on Justin Beiber’s sixth studio album ‘Justice’. With no signs of not taking his foot off the pedal anytime soon, the new collaboration titled “Loved By You” is an instant earworm that finds both artists delivering a romantic feel-good number.
Justin Beiber’s light touch on the hook sets the tone for the rest of the song as he sings “I hate the way I need to be loved by you”, a line that’s sure to drum up fraught memories of past flings with undeserving lovers. He’s joined by Burna Boy on the song’s second verse who adds his familiar charm with catchy adlibs and charming lyrics such as “You know my loving is an everyday thing/when I’m with you, it feels like it’s a daydream”. It’s almost impossible to hear this and not bop your head to the beat, it’s clearly built for your weekend playlists.
Jae5 – “Dimension” featuring Rema and Skepta
Afropop is enjoying its best moment yet. Its biggest stars are bagging multiple awards including music’s most coveted, the Grammy’s while cross-continental collaborations remain at an all-time high. Not long ago, East London producer Jae5 announced that he had a collaboration with grime king, Skepta, and Mavin’s golden boy, Rema in the works and now, it’s finally here. Over the groovy production that latches onto the percussion-led sonics of afrobeats, both artists deliver verses about the pressures and struggles of growing up as a Black African.
“Me I go give dem the vibe till the kingdom come/I been on the road for a long time, tryna get the bread so my family go survive” sings Rema on the song’s first verse, speaking to his come-up and how hard he’s had to work in comparison to his peers. He’s joined by Skepta on the second verse who delivers raps about the continent-wide fight for justice and freedom: “It’s the same old story, different occassion/you can be a star or you could end up a patient”. Speaking about the single, Jae5 shared “For my first single, I wanted to pull off something that represented me well. It had to be heavily influenced by Afrobeats and the UK urban scene”. The accompanying video was shot over a year in Ghana and includes colourful clips of all three artists in the coastal city donned in vibrant satirical choices alongside models in sci-fi inspired fits.
Gyakie – “Forever” featuring Omah Lay
Fresh Meat alum, Gyakie caught our hearts and ears last year when she released her debut EP ‘Seed’, a 5-track project that saw her weaving through tales of romance, life, loss, and success. “Forever” was an instant standout at the time, with Gyakie’s vocally agile presence on the number demanding that listen and pay attention.
Today, she’s served up the remix to the fan favourite with Nigeria’s Omah Lay, the singer who soundtracked the past year’s socially distanced lockdowns with his romantic, lustful numbers. Singing “Everything wey consign you consign me/Psychiatric cannot treat our many” on the song’s second verse, Omah Lay makes his presence felt on the song by complimenting it’s gentle percussive production with his amorous lyrics.
M.anifest – “No Fear”featuring Vic Mensa and Moliy
For his first official single this year, Ghanaian rapper, M.anifest has released a new number titled “No Fear” which features American rapper Vic Mensa and fellow Ghanaian singer and Fresh Meat alum, Moliy. The bouncy new release lays the foundation for the slick-tongue, gruff rapping style of the two mcees who trade bars about flexing on their opps and sticking to their guns. “No fear, no fear, tell a man chale no fear” sing-raps M.anifest on the song’s hook imploring listeners to find the courage within to take on this world.
He’s joined soon after by Vic Mensa who raps “Why would I feel fear when 10 years I’m still on top out here,” delivering an honest confessional about his upbringing and attending a special needs school but still coming out on top in his career. Moliy’s honey-toned vocals give momentary pauses to the hard-hitting bars from the two rappers but she rounds off the song with a memorable slick-tongued verse.
M.I – “TBDK” featuring Sinzu & Erigga
Not long after his collaboration with Vector on “Crown of Clay”, M.I Abaga is back with a new single, a cryptic new banger titled “TBDK” which features Sinzu and Erigga. Over the bouncy and bass-filled beat produced by Chopstix, M.I begins the song with an instantly memorable verse as he raps “I always dey my house, Lagos dey too corrupt/This beat dey knock head like it’s 2020,” setting the scene for his rap peers. Erigga takes the floor next, rapping “Last last na who plan well go enjoy past/Bad bele wan dey winch but God pass dem” speaking to the need to watch out for opps posed as friends. Sinzu ends the number with an equally memorable verse, going into a blazing soliloquy about how he ended up on another single with M.I.
Tsuni – “Deny”
Tsuni is an undeniable talent and if you’re still not convinced then tune into her latest 2-pack single titled “I Am A Piano” which was released earlier today. The joint drop finds the singer delivering her own refreshing take on the fast-growing South African genre, amapiano which provides the perfect background for her enviable pen game.
The first track “Deny” is an instant standout, drawing listeners in from its opening moments with its bouncy amapiano production. Tsuni commands the beat, singing “When I get the feeling in my body, I do not deny it” in a clear, soothing tone that all but demands you move along with the groovy production. This is definitely one to add to your weekend playlists.
Naira Marley – “Coming” featuring Busisiwa
Naira Marley is never one to shy away from an opportunity to brag about his sexual prowess and his latest single “Coming” featuring Busisiwa is proof enough of this. Over the groovy amapiano-inspired beat produced by Rexxie, Naira Marley narrates the tale of his experiences in the bedroom, stating his lustful desires in a no-holds-barred manner. “Upstairs, downstairs/In the car, bedroom, sitting room/Boom Boom, I am coming” he sings on the song’s catchy hook, itemising all the places and positions he wishes to make love to his lover. Busisiwa’s delectable vocals are heard in the background, assuredly repeating each of Naira Marley’s desires in a melodious tone while delivering unforgettable contributions to the song.
Crayon – “Jackpot” featuring Bella Shmurda
Mavin’s Crayon is inching towards the release of his debut album ‘Twelve AM’ and ahead of this, he’s now shared his first official single of the year titled “Jackpot”, a catchy new romantic number that features Bella Shmurda. Over the mid-tempo beat produced by Baby Fresh, both artists sing about their romantic partners and the love that they share likening it to the elated feeling of winning the jackpot. “You the best from the rest you the first from the rest,” Bella Shmurda sings on the song’s second verse, admiring his muse and reminding her just how much he loves her. It’s simply a showcase of the best heartthrob with killer voice.
SV – “Poor Chrissy”
Nigerian rapper SV has been relatively quiet since he dropped his album ‘SV Saved My Life’ back in 2019 but this year, he’s starting off on a memorable note. His latest single “Poor Chrissy” finds the rapper tells a tale of how he navigates his interpersonal relationships and his bad habits while still finding ways to come out on top. Over the piano-led beat produced by Alex Dugdale, SV narrates how he is “stuck in [his] ways” running through his stint with women who aren’t good for him, his drinking problems, and the struggles that come with making music. “Still in my prime, the fire abalaze/Can’t put it down, still stuck in my ways” he raps, concluding that he’s still on the journey to being the man he wants to be.
PRVNA – “Get Down”
British-Mauritian singer, PRVNA is looking to start 2021 on a high note with the release of her latest single “Get Down”, a catchy danceable song that finds her drawing listeners to the dancefloor this weekend. “I take you somewhere new to go/Get it together/Get down” she sings over the bouncy production which captures the atmosphere in a dimly-lit club rekindling memories of vibrant lights twinkling, bodies intertwined and all care out the window. Speaking about the new releases, she shares that she is “making music that people can dance to and also find a bit of hope in too. The projects I am working on now show me I am honing in on a sound, which doesn’t always fit into a box but has an energy I am constantly craving”.
Ms November – “Lagos Bratz Doll”
For months now, we’ve been preaching the gospel of the Nigerian rap girls from DETO BLACK to SGaWD, Phlow, Yazzavelli, Ade Lasodé, Ictooicy, and more, and we’re here to confirm that the message is spreading far and wide. Over the past few weeks, the rap girls have been serving up catchy singles, staking their claim in the industry and audaciously pushing back a myriad of naysayers talking down on their abilities. Introducing London-based, Nigerian rapper Ms. November, the self-proclaimed ‘Lagos Bratz Doll’ who has just released her eponymous debut single of the same title.
“They wanna ride with the Lagos bratz doll/fuck a barbie, I’m a bratz doll” she quips on the slick-tongued number, sending shots at her opps and adversaries who dare to undermine her. She’s clearly self-assured in her abilities and she wastes no time sounding off kiss-offs to those who might think differently. She declares “Ms Novemeber up next on the rap roster” audaciously stating that she’s someone you need to get familiar with. Given how androcentric the rap scene in these parts can be, we’re more than excited to see more women take to the mic and rap circles around their adversaries.
Tonero – “Clementine”
Dublin-based Nigerian singer, songwriter, producer and engineer Tonero has just released his first official single of the year titled “Clementine”, a song that captures the thrill of being in love and the angst and uncertainty that comes with it. Over the futuristic production by Trill Xöe, Tonero sings about the trajectory of a relationship from its nascent stages to the less than glamorous bits of building a connection with another person. “I can’t go wrong when I’m with you/I cannot just resist you” he sings, passionately declaring his affections for his muse and admitting his inability to walk away from their love. The song’s title is based on a fruit known as Clementine and features here as a double-entendre for a sweet citrus fruit that is attractive on the outside but is advisable to consume in well-structured rations.
The SA house music pioneers are back with a deeply moving and rhythmic new release.
South African house music pioneers, Black Motion, are back with a deeply moving and rhythmic new release...
South African house music pioneers, Black Motion, are back with a deeply moving and rhythmic new release titled “Khululeka.” True to its meaning in isiZulu— “be free” or “find peace”—this track is an anthem of liberation, urging listeners to let go, embrace love, and heal through the power of music.
With their signature percussion-driven melodies and the soul-stirring vocal chants of King Monopoly, “Khululeka” transcends the dancefloor. It is a spiritual and emotional journey, carrying an energy that is both uplifting and transformative. Whether in personal reflection or in the collective movement of a crowd, the song invites listeners to surrender to its message and rediscover love—both within and around them.
Since their formation in 2010 in Soshanguve, Black Motion—made up of Murdah Bongz (born Robert Mahosana), and Thabo (born Roy Thabo Mabogwane)—has become a dominant force in global house music. Their debut single, “Banane Mavoko,” put them on the map, and their albums, including the gold-certified Fortune Teller and the platinum-selling Ya Badimo, have cemented their status as pioneers of the genre. Their collaborations with artists like Oskido and Black Coffee, along with accolades such as multiple South African Music Awards (SAMAs), have solidified their place at the forefront of African electronic music.
Over the years, Black Motion has partnered with brands like Ballantine’s, Sony Xperia, and Coke Studio, and they are looking to partner with more under their new label Intascore, expanding their influence beyond music. With a combined social media reach of over 2.2 million followers, their music resonates with audiences worldwide, uniting people through rhythm, culture, and movement.
Following the release of '888', Kemena reflects on artistic evolution, self-acceptance, and balancing...
A little over two weeks after the release of his first project of 2025, Kemena and I sat down to discuss the...
A little over two weeks after the release of his first project of 2025, Kemena and I sat down to discuss the joys of creating art, the clarity that powers ‘888,’ and the freedom he found in surrendering to his path. Even though we were speaking virtually, his presence feels steady. He is speaking with the quiet confidence that defines his music–intentional yet fluid, deeply personal yet resonant. Over the years, his artistry has evolved, shaped by a desire for creative independence and the pressures of an industry that often demands compromise.
With ‘888,’ Kemena has reclaimed his space. The project neither chases the mainstream nor rejects it; instead, it exists on its terms, rooted in self-assurance. Across seven tracks, he weaves through stories with a sharp lyrical style and layered production, a testament to an artist fully in tune with his craft. In many ways, ‘888’ feels like an arrival—not to the commercial peak the industry might expect, but to something more valuable: a place of artistic certainty.
Standout tracks like “Rainy Day” and “Bola” remind you that Kemena is a storyteller in more ways than one. On “Rainy Day” he flexes his production prowess but the summery vibe of the song does not blunt the sentimentality of his lyricism. With “Bola,” Kemena taps into his element, deploying witty puns and his brilliant approach of social commentary and “I’m not mad, just hungry” is as relatable as it is envy-worthy—to be so intertwined with a lover that they can complete your lines.
Totaling seven tracks with a runtime of 16 minutes, ‘888’ is brief but expansive, a collection of ruminative thoughts, nimble melodies, and declarations of self-assurance. There is no hesitance in Kemena’s voice when he speaks about the album, no lingering doubt about whether he made the right choices, which is the same confidence he’s communicating in “You don’t need me”. ‘888’ is the product of someone who knows who they are and, more importantly, knows that they do not have to prove it to anyone. From the powerful declaration of “I Will Never” to the easy groove of “Evelyn’s Vibration,” the album takes you on a journey. It is a return to himself, a rekindling of the mindset he had before industry expectations clouded his creative instincts. It is also reminiscent of ‘Bond,’ the project that first put him on the radar of music lovers.
“I made ‘Bond’ as a student,” he reflected during our conversation. “I wasn’t trying to be anything. I just wanted to make music. And then all of a sudden, people started calling me—people I never expected. That was how I got into songwriting for other artists. But somewhere along the line, I forgot what it felt like to make music just because I wanted to.” When I asked him how he found his way back, his answer was certain: “I stopped overthinking. I just made what felt right.”
Our conversation, lightly edited, follows.
‘888’ just dropped. How are you feeling?
I feel cool. It’s been nice. I feel like a celebrity, to be honest. I’ve done a couple of interviews already, and I feel like I’m saying the same thing over and over again. But that’s a good thing, right?
‘888’ feels different from ‘Guitars and Malaria.’ Did you approach this project differently?
‘888’ feels like me making music the way I want to again. With ‘Guitars and Malaria,’ there were a lot of industry conversations and people saying, “Work with this guy, collaborate with that person, do this to make the music more commercial.” I don’t regret making that album, but looking back, I think I was trying to fit into something instead of just being myself. I wouldn’t say I lost myself completely but, I lost the balance between the business and my authenticity. I started to feel like my music wasn’t valid unless it was getting industry attention. And for a while, I was chasing that. I was doing what I thought I should be doing, instead of what I wanted to do. I had to learn that I’m probably a project artist. I needed to stop feeling like my music wasn’t enough just because it wasn’t ‘blowing up.’
I started thinking about why people liked ‘Bond’ and, back then, I wasn’t overthinking it. I was a student just making music because I loved it. I wasn’t trying to force anything. But then, suddenly, things started happening—I started getting calls from people I never expected. That’s actually how I got into songwriting for other artists. People in the industry heard ‘Bond,’ reached out, and asked me to write for them. And before I knew it, I was deep in that world. But in the process, I started to forget what it felt like to just make music for me.
Was there a specific moment that made you realize you needed to return to that authenticity?
Yeah. At some point, I just stopped overthinking. I realized [that] I didn’t have to prove anything to anyone. I didn’t have to chase industry validation. I could just make what felt right. That’s where ‘888’ came from.
One of the things that stands out about your music is how it feels both deeply personal and universally relatable. Do your lyrics come from lived experiences?
Not exactly. I think the way my music is put together—the energy, the emotions—is influenced by what I’m going through at the time. But the actual content? Almost none of it comes from my personal life. I don’t write songs like, “Oh, this happened to me, let me put it in a song.” Instead, I take a feeling, a perspective, or something I’ve observed and build a fictional story around it. I also like humor. I like to be witty, to play with words in a way that feels natural but unexpected. That’s always been part of my music.
That makes sense. Your lyrics often have a layered meaning like they say one thing on the surface, but there’s a deeper story underneath.
Exactly. I like to phrase things in ways that make people stop and think. I want someone to hear a line and go, “I’ve thought about this before, but I never knew how to put it into words.” Or sometimes, I just want the music to feel good. It doesn’t always have to make sense, it just has to resonate.
Would you say that’s why artists like Omah Lay and Jon Bellion resonate with you? Because they do something similar with their songwriting?
Yes! Jon Bellion especially. His music is almost like sermons sometimes. He says things in a way that makes you pause and reflect. Like in “Conversations with My Wife,” when he sings, “What if all the things I’ve done were just attempts at earning love? Cause the hole inside my heart is stupid deep” That’s the kind of songwriting that gets to me. That’s such a simple way to express love. He could have said it in a hundred different ways, but he chose that one. That’s what I admire. Not just what they’re saying, but how they say it.
That approach is very present in your music, especially in ‘888.’ What’s your favorite lyrical moment on the album?
It’s a conversation. It’s not one person talking. On ‘I will never,’ there’s this part where one voice says, “The things you want for me, I want it too. The things you like for me, I like it too.” And then another voice—almost like a god-like figure—responds: “Hope you know that I would never say something I don’t mean.” That moment feels special to me. It’s basically a prayer, but I don’t like to box my lyrics in, I keep it open-ended.
With the album it feels like you weren’t just making music but you were reclaiming something. Would you say this project is a turning point for you?
Yes, I think so. It’s not my first turning point, though. ‘Bond’ was the first one. ‘Bond’ was the project that put me in rooms I never expected to be in. Before that, I was just a student making music. Then, suddenly, people were calling me—people I respected. That was how I got into songwriting for other artists. But then, in trying to navigate that world, I lost a bit of myself. ‘Guitars and Malaria’ was me trying to find that balance, and ‘888’ is me realizing that I don’t have to balance anything, I just have to be.
You’ve mentioned that you’re at peace with not chasing commercial success. Is there a part of you that wants mainstream recognition?
If it comes, great. But I’m not going to force it. I know how the game works. I’ve written for big artists, so I know the kind of songs that work in that space. And if I wanted to, I could sit down and make those songs. I could make music that fits neatly into what’s trending. But that’s not why I do this.
Does songwriting for other artists help you keep your music pure?
Yes! That’s a big part of it. Since I also write and produce for other artists, I don’t have to rely on my music to pay my bills. That takes a lot of pressure off. It means I can release what I want, when I want, without thinking, “Will this chart? Will this go viral?”
That freedom must be refreshing.
It is and it’s why I don’t overthink my releases anymore. I’m constantly creating. So when something feels ready, I put it out. I don’t have to wait for industry validation or the “perfect” timing.
What does that mean for the future? More projects?
A lot more. I’ve realized that my way forward is to just keep giving. The Lord has put me in a position where I can create without stress, so that’s what I’m going to do. No long breaks. No holding back. I’ll just keep releasing.
What is the biggest takeaway from ‘888’ for you?
That you don’t have to force anything. Whether it’s love, creativity, or success—what’s meant for you will come when you’re aligned with yourself. And if you have to fight too hard to keep something, maybe it was never really yours to begin with.
In a reversal of events at the turn of the 2000s, Afropop is profoundly reshaping the texture of music...
Over the last two and a half years, some of Afropop’s biggest stars have denounced the genre to advance...
Over the last two and a half years, some of Afropop’s biggest stars have denounced the genre to advance their personal agendas. In a wide-ranging interview from 2023 with Apple Music’s Zane Lowe just ahead of the release of his last album, ‘I Told Them…,’ Burna Boy derided Afrobeats for a perceived lack of contextual subject matter. “Afrobeats, as people call it, it’s mostly about nothing, literally nothing,” he said. “There’s no substance to it. Nobody’s talking about anything. It’s just a great time, it’s an amazing time. But at the end of the day, life is not an amazing time.”
Just a few months later, Nigerian music superstar, Wizkid, also disavowed the genre, claiming that he was not an Afrobeats act and that his then-forthcoming album, ‘Morayo,’ would not be an Afrobeats album as he considered the genre – and the classification it infers – too limiting for the type of music he made. Predictably, fans were incensed by both artists’ stances and the casual dismissal of the genre that their statements invited. What was almost lost in the whirlwind of that discourse is that for all the attempts to capture the totality of African music under the loaded ‘Afrobeats’ label, African music has never been just one thing; and, in that spirit, Afrobeats itself has always been all-welcoming of a multiplicity of influences and styles.
From its earliest iteration, Afropop has always been a potpourri of sounds that took influences from various parts of the Black diaspora and distilled them with an African sensibility. The work of early Afrobeats pioneers like Junior and Pretty is a direct descendant of the burgeoning Hip-Hop blueprint of the ‘80s; while the early 2000s popularity of Ajegunle-based rabble-rousers like Daddy Showkey, Danfo Drivers, and African China occurred tangentially to the rising profile of Reggae on a global scale. The mid-2000s to early 2010s saw the arrival of several dulcet-toned singers like Banky W and Tiwa Savage rooted in the R&B and Soul traditions, introducing a slicker dimension to Nigerian popular music. As always, homegrown stars adapted these foreign styles for their own market while continuing to work on a distinctive style that centered genuine indigenous expression and ingenuity.
Over the years, the fruit of those experiments has ripened to produce a scene that’s bustling with life and talent. As the genre has attained global attention, many sub-genres have come to the fore, showcasing the depth of African music on a global scale. If Wizkid’s sonorous melodies and unbeatable charisma made him the sun of Afrobeats in the 2010s, Olamide’s militaristic bars and Pop anthems rooted in their street sensibilities mark him out as the genre’s moon. It was on Oamide’s back that a nascent indigenous rap circuit rested. Taking the mantle of DaGrin, the Bariga-raised rapper who helped institutionalize rapping in Nigerian languages with cult classics like “Eni Duro” and “Voice Of The Street.” Along with the effort of other stars like Reminisce, Phyno, Lil Kesh, and CDQ, the indigenous rap movement gained steam and, recognizing the Nigerian market’s zest for melodies, soon morphed into Street-Pop, a distinct hybridization of local genres like Fuji, Apala, and Highlife.
Inspired by the work of their forebearers, a new crop of artists have taken Street-Pop to new heights. Zlatan and Naira Marley served as a transitory generation; together with Rexxie, they patented a more melodic take on Street-Pop while infusing a devil-may-care disposition that launched them to the top of Nigerian music. It is fitting that Olamide was the one to hand the baton to Asake, the biggest Street-Pop star of the moment. Similar to the YBNL head’s legendary album run, Asake has released three albums and one extended play in three years, each coming out to a world paying more and more attention to his work. Impressively, Asake has also established himself as a global touring star, regularly playing sold out arena concerts across the world with a music style that is rooted in Yoruba oral tradition.
Asake is not spreading the Street-Pop gospel alone, though. Ikorodu star, Seyi Vibez, has also grabbed mainstream attention for his gritty take on the genre. Initially a divisive figure, his 2023 song, “Different Pattern,” saw him reach a new level of cultural relevance in 2024 and his new extended play, ‘Children Of Africa,’ arrived in February 2025, marking a new era in his career. The yearning for a reclamation of cultural heritage that has created a Street-Pop golden era has not evaded other parts of Nigeria. Shallipopi’s drawling, sprawled-out sound mimics the playful pulse of South-South pidgin while Jeriq, hailing from Nigeria’s South-East, has emerged as one of Nigeria’s most acclaimed rappers. Outside Nigeria, there’s a yearning in Ghana to preserve the purity and history of its Highlife genre, an elemental component of Afrobeats. British-Ghanaian producer, Juls’, ‘PALMWINE DIARIES’ and ‘High Life Sessions,’ both pulsate with the beguiling riffs of the storied genre while the work of Nigerian brother-duo, The Cavemen, is reintroducing Eastern Nigerian highlife to a new generation of listeners.
A youth-led zest for exploration outside the framework of Afropop has also produced a sub-culture that rejects the tenets of mainstream conservatism. Beginning as a band of friends and collaborators who prioritized freewheeling experimentation, Alte music has emerged as one of the most important sonic evolutions of the last two decades. First championed by OG pioneers like DRB Lasgidi, LOS, and Show Dem Camp, the Alte community drew in left-field thinkers and madcap auteurs setting the stage for a new generation of stars to emerge from the depths of SoundCloud circa 2016. In the hands of stars like Odunsi (The Engine), Cruel Santino, and Lady Donli, the Alte experiment reached an unprecedented level of critical and commercial success.
Odunsi’s ‘rare.,’ throbbing with influences from ‘70s Disco and Funk, sits in the canon of great Nigerian debuts and Lady Donli’s ‘Enjoy Your Life’ artfully melded Folk music with Afrobeat and Soul across its 15 tracks. Taken along with the work of producers like GMK and Genio Bambino, these acts built a community that successfully created the blueprint for a sound that reflected the tensions and joys of younger Nigerians who saw life in a specific fashion. It even took flight beyond the borders of Nigeria with a young Amaarae cutting her teeth working alongside some of the most prominent names in the Alte community. The inventiveness and clarity of vision that the community prioritises is evident across both of the Ghanaian-American artist’s albums, ‘The Angel You Don’t Know’ and ‘Fountain Baby.’
In a reversal of events at the turn of the 2000s when Afropop was heavily influenced by outside sounds and genres, music from the continent is profoundly reshaping the texture of music outside its borders. Much like how the Windrush Generation and other immigrants from the West Indies helped to introduce Britain to Reggae, Dancehall and Soca, generations of African immigrants are making music that signals their African heritage, with Afropop as a base influence. The rise in popularity of African sounds has helped UK artists mesh the lingo and sonics from the continent into their work, creating a new genre referred to as Afroswing. Taking influences from Afrobeat, Dancehall, and Grime, Afroswing is distinctive for its use of lyrics from Africa with British rapper, J Hus, credited as one of its pioneers. Songs like J Hus’ “Did You See,” Ramz’s “Barking,” and Not3s’s “Aladdin” signal to the sound of the homeland and speak to Afrobeats’ incredible stride to global popularity as a base reference point for global Black music.
Nearly a decade out from “One Dance,” the Drake, Wizkid, and Kyla collab that pushed Afropop into a different stratosphere, the genre is in safe hands with several stars emerging across different sub-genres that speak to our past, present and future. It is perhaps more than the pioneers imagined when they were making music all those years ago, but all the roads have led here to Afropop being a global sensation that offers various forms of expression to a watching world. There are no limitations on what can be done within the genre, that sense of open-endedness and possibility was always our strength, and it’s why Afropop will stand the test of time.