Simi shares heartwarming music video for latest single, “Ayo”

Celebrating the pleasant effect of music on the average Nigerian

When “Ayo” was released back in January, the Fuji inspired beat, credited to the Legendury Beatz production duo, seemed deliberately designed to the groove of traditional Yoruba weddings as if to make up for Simi secretive wedding ceremony. The laid back drums, preppy guitar riffs, percussion harmonies and rattling samples blend to form a cozy backdrop for Simi’s cheerful lyrics singing, “Ire Oh, Ayo Mi Dey Oh/ Everyday, Showers Of Blessings Rain On Me”. And just like the heartwarming single, the recently released music video for “Ayo” finds the singer sharing her joy with the world through the pleasant smiles plastered across the faces of all the people shown featured in the video.

The 3-minute long video Priorgold Pictures directs seems to celebrate the pleasant effect of music on the lives of the average Nigerian. While we watch Simi perform with assist from backup singers, the video also shows a collage of grinning faces in different market scenes as people dance and sing along to the joyful tune.

You can watch the music video below.

Featured Image Credits: YouTube/ X3M Music
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