See Yemi Alade in colourful new video for “Bum Bum”

Another video from Yemi Alade's Black Magic album

Off her third studio project, Black Majic, “Bum Bum” is rare of cut of a Yemi Alade party girl moment. Subtle as it seems, this is a welcome deviation from the Yemi Alade who is always down to dance but rarely embracing it as an experience she’s actively participating in. In her new video for the track, Yemi hits the streets with her crew in bright colours, “Bum Bum” , singing “I like the way you’re looking at me“, as she shows off dance moves with backup dancers.

It’s noteworthy at this point in Mama Africa’s career, the singer has successfully merged her ‘urban Africa’ aesthetic with her craft to the point that her identity no longer needs the use of her Ankara signature. “Bum Bum” is her most effective work yet in that regard, thanks to bright colours and Afro-inspired styling mixed with a touch of hip-hop apparel.

Stream “Bum Bum” in below:

Mariam is (insert pretentious stuff about myself here). Share your thoughts with me @MA_Y_M

Yemi Alade scored a video game feature with creators of Assassin’s Creed