With the release of his “Audio Money” single earlier this month, Rudeboy tilted away from the romantic inclination of his preceding sleeper hit, “Reason With Me”, offering socially relevant commentary this time around. Backed by the Igbo Folk-inspired production from Lord Sky, the singer mocks the increasing need for people to present picture perfect lives, while also highlighting the role social media continues to play in fostering the fake life ideal.

Depicting his derision, Rudeboy has now shared an accompanying music video that features him donning a firefighter outfit for symbolic purposes. The metaphor is quite clear, though, as the video follows the singer and his similarly dressed posse, going around to physically extinguish virtual pretenders, one at a time. With the use of elaborate props and an identifiable narrative arch, the video for “Audio Money” continues Rudeboy’s commitment to striking visuals.

See Rudeboy in video for “Audio Money” below.

Featured Image Credits: YouTube/RudeboyVEVO

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