Pith Africa will take its first European tour from March 10 to March 21, with pop-ups scheduled in Paris and Amsterdam. The run marks the Lagos brand’s first international retail outings and a clear step toward a wider global presence.

The Paris stop will be held from March 12 to March 14 in partnership with the French Embassy in Nigeria through its Lagos x Paris Accelerator Programme, and in collaboration with French streetwear agency Talk Studio. After being selected for the accelerator in 2024 and completing the year-long programme, Pith Africa is now bringing its Lagos-rooted identity directly to the French capital. 

The pop-up will feature exclusive colourways, a limited Pith Africa x Talk Studio T-shirt, commemorative “I Love Paris” and Pith Global T-shirts, alongside staple pieces such as the Petal Jeans, Petal Tees, Petal Polo and Petal Lagos Hat. An opening night on March 12 will host guests from the creative industry and members of the African diaspora.

The tour will close in Amsterdam from March 20 to March 21 in collaboration with Showroom. The programme will centre on a retail showcase of Pith Africa collections, community gatherings and interactive workshops, including a Nike-supported T-shirt customisation session. An opening event will convene creatives and industry figures based in the Netherlands.

Since it was founded in 2020 by Adedayo Laketu, Cosmas Ojemen and Emeka Anazodo, Pith Africa has been accomplishing what it was created to do, working at the intersection of fashion, art and music to represent a new generation of African creatives. As the brand grows, it remains committed to building a multilingual cultural conversation, one that bridges Africa, its diaspora and the world at large; and this tour is an expression of that commitment.