It’s always nice to see artists taking pride in their heritage, and going the extra mile to display it in full. On their latest single, “Yoruba Ni Mi”, rap-indented, Afropop collective Street Billionaires gleefully tap into their South-West Nigeria heritage, as though it wasn’t clear enough.

The Chocolate City-backed quartet— Gbafun, Candy Bleakz, Ijay and Lemon Adisa—have always performed their songs in their native Yoruba language, both solo and as a group. On “Yoruba Ni Mi”, they embrace ethnic quirks that they are prideful of, using them as markers for a boastful banger, touting their street credibility and affluence over DONL37’s percussive beat.

Picturing the song’s motives and groovy elements, Ifeoma C.S directs an accompanying video that features each SB member styled in colourful Adire (tie & dye) outfits, simulating the lyrics in the company of similarly-dressed dancers and drummers with talking drums. There are also shots of local food being prepared, local citizens and Danfo buses, displaying the inner city life that clearly inspired the song.

See Street Billionaires in “Yoruba Ni Mi” below.

Featured Image Credits: YouTube/Street Billionaires

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