For many viewers, Amazon Prime’s After 30 will register as the latest sexy Lagos-based romance to hit streaming services, and one that gives a fresh voice (and look) to that beloved four-girls-just-trying-to-survive-in-a-big-city motif. But for the film’s director, Momo Spaine, and the legions of fans who have been clamoring for a follow-up to the original series that the film is based on, this project has been a long time coming. 

Spaine first cut her teeth in filmmaking on After 30’s predecessor, Before 30. Released in 2016, Before 30 was a series that followed the love lives of four young women navigating the well-known, uniquely Nigerian pressures to settle down and get married before they hit 30. Now, armed with nearly a decade’s worth of experience and a sweet Amazon production budget, Spaine has brought the four women’s stories to the big screen, picking up eight years after viewers last saw them.  And while there’s no shortage of stories about women navigating love and career life in Nigeria — think hit series like Unmarried, Smart Money Woman and Skinny girl in transit — Spaine brings an attention to detail that radiates as you watch its four lead actresses, Dami Adegbite, Beverly Naya, Ane Ocha and Meg Otanwa, reprise their starring roles. 

From carefully curated color palettes to meticulous costume design to hair and makeup, the pages of sketches and decks that Spaine shows me on our late-May Zoom call are nothing short of a creative shrine to a very personal story. “I had hours of conversations with my [director of photography] and with our makeup artist, Lillian,” she says. “Talking about [things like] light reflecting makeup, what kind of underpainting we’re doing under the foundation so that when the light hits their skin it just glows and pops.”

Spaine’s filmmaking journey began when she was attending university in South Africa in the early 2010s. Back then, she’d assist her close family friend and veteran rapper, Sasha P, whenever she came to South Africa to shoot music videos. “That was like my first proper exposure to filmmaking, and I just fell in love,” Spaine recalls. 

It was toward the end of her time in South Africa that Spaine received a script for the pilot episode of what would become Before 30. Soon after, she started an internship with the show’s producers, Nemsia Productions, who produced After 30, as well as other projects like Soft Love and the AMVCA-award-winning Breath of Life. Spaine worked with Nemsia over the roughly four years it took to make Before 30, and helped build the story and the audience that helped make its follow-up, After 30, possible.  

”People loved the characters, they loved that the story was relatable,” she said of the positive response to the show. “It felt different. It felt like something that was slightly more elevated in terms of the storytelling, [and] the character development.”

Spaine also attributes the show’s success to the fact that it took risks with the kinds of stories it told. “Back then, you were talking about a Muslim couple bringing women into their marriage for sex, about a sexually free character in Nkem. We’re also talking about a born-again virgin who wanted to use spirituality to reverse her past sexual relations. So it was a lot of edge for that time as well, that I think we got feedback on being very successful.”

Before 30 was re-released on Netflix in 2019, and then saw a resurgence during the COVID-19-necessitated lockdowns in 2020 that brought a broader audience. After two years on Netflix, Amazon commissioned After 30 to continue the women’s story with a look at where they are now. Spaine spoke to us about how her personal experiences helped shape the film, how she’s continuing to push the envelope in terms of what kinds of Nigerian stories are being told, and what she hopes 

This interview has been edited for length and clarity. 

I’m assuming there are parts of you that are in this movie. Can you tell me about that?

I struggle to think of a part of the film that does not have a piece of me in it. But starting with the characters, I’ve always had my favorites. I fancy myself a [Temi] in some ways, which is the lead character. I love fashion, I have that legal background, and I have almost the same relationship with my mom. But Nkem (played by Beverly Naya) is who I would like to be: that level of confidence, sexiness, just being this powerful woman that does what she wants and is unapologetic about it, but is still soft and honest at heart. Ama, for me, is an expression of who I think we should all aspire to be. The kind of good, pure-hearted, well-intentioned person, — that youthful, naive energy. And then for Aisha, it’s just that strength; she already has the security, but you also kind of have to show that being married does not mean all your problems are solved. 

All these years after making the original show, how do you think the ways that you have grown as a person show up in the way that these characters have changed?

For [Temi], I don’t know, [Temi] pisses me off. She’s very confused. I don’t agree with how she runs her dating life. Like, I could not stand Carrie Bradshaw, and I love Sex and the City, but all she does is make bad decisions. And that’s kind of what makes a complex and dynamic character. With [Ama], I wanted to do a storyline where a character had to contend with their sexual identity, but from a very respectful place, from a true place that was not going to make fun of or minimize that experience. And for Aisha, the biggest thing with her is the conflicts that she has with Nkem. In the last eight to 10 years of my life, I’ve fallen out with friends that I thought we would die together. That kind of devastating friendship fight where you don’t think you can come back from. 

Talk to me about the music for the show, Before 30. How did you put that together, and what decisions went into that process?

The music on this show makes me so proud. I was not as involved in the music of season one. We had no budget for music, so all we could do was approach people. After begging and pleading, maybe two people collected money; the other people just gave us permission. Bez, I think, just gave us permission because he was close with someone on the team at the time.I begged TeeZee for “Toyin” – we were just going around asking family members who had made music. But then there are ones that were chosen because they were so perfect, like Temi Dollface and Blackmagic. So half of it was just using our community,  music from our existing community.  And the other half of it was just begging, and everybody was upcoming at that time. Everyone was so willing back then to do things as a favor or to do things because they liked the idea.

What was it like securing music this time around for the film?

I’m really happy that the industry has boomed now, but even with what we thought was a comfortable budget, we could not get all the artists [we wanted] for the film. 

Kaline [our music supervisor and the composer on the film], did a good job of going back to the drawing board like we did in season one, and just using our community. So, Kaline was able to pull together a bunch of songs from artists [who were willing to work with our budgets]. Everybody got paid, but it wasn’t a massive life-changing amount. They just did it because they believed in the story, and they wanted their music to be attached to the film.

What was your favourite part of making Before 30? 

My favorite part was just getting to direct. Honestly, I spent seven years of my life producing thinking, “Okay, this is what I’m good at,” and I feel like I have a natural flair for producing, but I wouldn’t say I ever enjoyed it. It’s just something I knew I could do. Directing makes me so happy. I’m just like, “Why have I been wasting my life producing?” Every time I’m directing, I’m at my best professionally. I get to be creative, I get to tell people what to do because that is my favorite thing in life. So, just getting to direct in itself was a blessing and a journey of self-discovery. I realized: this is what I’m supposed to be doing with my life, this is what makes me happy. 

This film was produced by Nemsia, but you have your own production company called Blush and Slate. Can you tell us about that?  

Now that Before 30 is out in the ether, I am just excited to continue building a company that centers stories about women, because I really think those are the stories that I am best placed to tell. I know how to speak to women, and I know what they care about. I care that they come off looking the way that they want to look. Whether it’s commercial, reality, documentary, or scripted [stuff], I gravitate towards content that either centers women or is targeting female audiences. So, just continuing to be able to build my own style, my own company, and my repertoire of films with Blush and State is what I am most excited about. Blush and Slate is a vehicle that allows me to express myself fully creatively, 

For people who have a story and don’t know where to start,  what is your advice?

First of all, call Blush and Slate. If you don’t know where to start, hire a production company or a producer who sees your vision and believes in it and is willing to help you move it to the end. If you are that person and you have the time and resources, and energy to produce it yourself, then just get started. If it’s a documentary, book your first interview.

You don’t have to film the interview. Just figure out who the first person you want to talk to in your documentary is. Call them and have a conversation with them. Ask them if they would even be interested in featuring in a documentary. You just have to start. If it’s a scripted thing, write the first page of the script. You don’t have to write the whole script. Just write the first thing. For people who want to produce things, it’s very overwhelming because there are 2000 things that you need to do at the same time to really kick off a production. But there’s only one way to eat an elephant, and that’s bite by bite. So you still have to do the first thing that you can do and then build the momentum from there. Ideas in your head don’t do anyone any good.