Johnnie Walker & This Is Us Presents a Celebration of Dreamers and Doers
The Walk With Us Capsule Launch
The Walk With Us Capsule Launch
Renowned fashion house This Is Us has teamed up with leading Scotch Whisky brand Johnnie Walker, to unveil “Walk With Us” – a capsule collection dedicated to Nigeria’s visionaries, dreamers, and doers. The collection showcased meticulously crafted pieces dipped in This Is Us’ signature indigo, adorned with hand-stitched messages designed to inspire a nation of trailblazers. The partnership is a testament to Johnnie Walker’s dedication to championing the vibrant Nigerian creative economy. The brand continues to find new ways to inspire the next generation of pioneers to stride confidently toward their dreams, just as the whisky itself has evolved and innovated throughout its storied history.
“Our collaboration with This Is Us is a celebration of the resilience of the Nigerian spirit: we are honored to have brought together such an esteemed group of creatives at the Walkers Mix,” said Osato Evbuomwan, Marketing Manager of premium spirit and reserve Brands, Diageo Nigeria. “Johnnie Walker has always been a catalyst for progress and ambition. With the ‘Walk With Us’ collection, we further solidify our commitment to fostering the creative spirit that defines Nigeria.”
To celebrate this collaboration, Johnnie Walker hosted luminaries and tastemakers from the worlds of fashion, art, and entertainment at an exclusive experience at the Royal Box, Victoria Island, Lagos on 29th June, 2024. Guests were treated to a sensory journey, beginning with an immersive exhibition of the “Walk With Us” collection. Attendees were also treated to a bespoke customization experience where they could leave their own mark by creating unique pieces as keepsakes of the evening. The atmosphere was further elevated by soulful melodies from Falana and Sisi Motara, culminating in an electrifying DJ set by Uncle Bubu. Explore the “Walk With Us” collection and discover this season’s must-have fashion statements, visit www.thisisusworld.com
Featured Image Credits/Thisisus x Johnnie Walker