Dice Ailes wants you to do the money dance

How do you do the money dance?

Dice Ailes is aiming for viral prominence with the release of his latest single “Money Dance”, the latest song catching the attention of TikTok users. Last year, TikTok emerged as one of the most exciting apps lending its influence to the music industry, with viral challenges, freestyle and dance competitions boosting a song’s chance of attaining chart-topping success. When TikTok challenges are done right, they tend to gain traction and spread like wildfire across various social media apps.

You couldn’t scroll through your social media timeline without coming across Megan thee Stallion’s “Savage” challenge, or “Don’t Rush” challenge from Young T and Bugsey, right down to the recent Silhouette challenge – a mash-up of Doja Cat’s “Streets” and Paul Anka’s “Put Your Head on My Shoulder” – that is currently coursing the web. All proof of TikTok’s newfound ubiquity and the ability for it to push songs into public consciousness.

Some artists have found a way to hack the perfect sound that easily lends itself to these challenges, while others have been slow burners, finding love with niche communities on the app. A Dice Ailes’ latest single is fresh off the press, “Money Dance” is currently falling in the latter; a catchy Afropop record is capable of lifting feet to the dance floor, “Money Dance” has currently racked up quite the impression on TikTok so far. In some versions of the money dance, women are curating detailed choreography which is a mash of all your favourite Afropop dances, while other TikToks consist of people flexing with their stacks of cash. Whatever is your speed, we’re sure you’ll love the videos. Take a look at some of the top contenders below, and join in the fun, by sharing your own money dance with the hashtag #MoneyDanceChallenge.


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Featured image credits/DiceAiles