Nigeria did not qualify for the upcoming FIFA World Cup, but it’s indirectly found a way to feature in the tournament’s proceedings. This evening, when the group stage ballots are being drawn, and when the competition finally kicks off in Qatar in late 2022, the gruff voice of Nigerian pop superstar Davido will be heard across the world.

Announced earlier today, the singer is part of the trio involved in the lead single of the FIFA World Cup Qatar 2022 official soundtrack, which also features Latinx American singer Trinidad Cardona and Qatari star Aisha.

 

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“Hayya Hayya (Better Together)” is an uplifting song that centres on the social mission of the FIFA World Cup. Although known as one of the most competitive tournaments in sports, the World Cup is one of the most watched events on the planet and, as such, it’s a tacit celebration of togetherness.

“Hayya Hayya” reflects just that, both in its line-up of artists from three different continents and through its genial lyrics advocating for increased global unity. The song melds elements from Caribbean pop, Eastern Rock and Reggae, acting as a colourful canvas for Trinidad’s ebullient vocals, Davido’s bouncy melodic cadence and Aisha’s aromatic flourishes.

In its recent editions, the FIFA World Cup has been linked to official and unofficial songs to accompany its tournaments, from Shakira’s “Waka Waka” to Ricky Martin’s “La Cope de la Vida.” This year’s tournament will mark the first attempt at a multi-song soundtrack and according to FIFA Chief Commercial Officer, this lead single “symbolises how music—and football—can unite the world.”

Watch the video for “Hayya Hayya (Better Together)” here.

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