How Young T & Bugsey’s “Don’t Rush” shot up to number one in Nigeria
How a Tik Tok challenge increased the song's popularity
Over the past week, social distancing has put the world on pause, and everyone worldwide has been looking for entertainment as we stay home to beat miss ‘Rona. Social media apps like Houseparty, TikTok and Instagram’s Live feature have become big sources of entertainment, and everyone from celebrities & influencers to even you and I are determined to keep the time at home fun and engaging.
We’re pretty sure you’ve opened countless videos to either hear Megan thee Stallion’s “Savage” or Wiz Khalifa and Ty Dollar $ign’s “Something New” with people mimicking the same choreography. The latest song to get caught up in the TikTok frenzy, is British hip-hop duo Young T and Bugsey’s “Don’t Rush”, thanks to the make up challenge making the rounds with black women everywhere in the world.
The late-2019 hit is packed with catchy one liners, which make for a genuine feel-good tune. Now, the internet has brought it back and it’s making rounds across our timelines from Love Island’s Amber Rose Gill & YouTuber, Ronke Raji to stylist and influencer, Ashley Okoli all joining in on the fun.
The #Don’tRush challenge aims to showcase the beautiful women around the world, and requires women to post before and after shots of themselves whilst getting ready- to stay at home lol. This has then shot the songs to number 1 on the iTunes chart in both South Africa and Nigeria, given that a lot of people would have heard the song for the first time.
Nigerian-born Bugsey went on social media to share his appreciation for the song taking new life in his home country. His connection to Nigeria lent a hand in the clever wordplay in the song’s hook, which sees Bugsey slipping in some pidgin English to the rapid-fire hook.
While we’re all the way here for women are showing off their natural beauty and serving face with make up, we can’t but help wish that the song currently in the #1 spot were a song by a female artist. Since the entire challenged is aimed towards empowering women, it would have been nice to see it all the way through. Songs like Gigi Atlantis’ “Wahala on the Rocks” or Dua Lipa’s “Physical” would have been perfect for this type of challenge, and there’s a lot more where that came from. Hopefully the next time this comes around, we’ll get to see more women being pushed to the #1 spot!
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Tami is a lover of astrology, music and women. Tweet your fave female artistes at her @tamimak_
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