Boomplay Partners with MTN To Launch Affordable Subscription Model

A game-changing partnership between MTN and Boomplay.

Written by The Native - 09.Mar.2022

Leading African streaming platform, Boomplay, has partnered with the Nigerian arm of telecom giant, MTN, to launch the Boomplay x MTN Data bundle as part of the company’s efforts to make its vast music catalogue easily available to its users. Under the purview of this partnership, MTN subscribers will be offered tailored data plans to stream unlimited music and access premium content on Boomplay at affordable rates.

With over 65 million active monthly users, Boomplay is by far the most widely adopted streaming platform on the continent and its partnership with MTN will deepen its bond with the market. Through this partnership, MTN subscribers will be offered daily, weekly, and monthly subscriptions to gain premium access to Boomplay’s music streaming service on their mobile devices. The available Boomplay music plans alongside their data allowance are the: One day access with data for 250MB at N99, Weekly access with data for 1.2GB at N449 and Monthly access with data for 2.5GB at N999.

MTN users will also be able to purchase any of the bundles by texting the codes; BMSD for daily, BMSW for weekly, and BMSM for the monthly bundle(s) to 8012 via SMS, or purchasing with airtime payment in the Boomplay app. Speaking of the deal, Boomplay Nigeria’s General Manager, Dele Kadiri, said “This partnership is an attestation of our commitment to making music streaming as affordable as possible. High data costs are one of the barriers to the growth of music streaming and we are glad to be partnering with MTN to provide this special data bundle.”

Similarly, A’isha Umar Mumuni, the acting Chief Digital Officer of MTN Nigeria, expressed optimism about the partnership: “Music is an integral part of youth entertainment, and we are glad to partner with Boomplay to bring accessible and affordable music entertainment to Nigerian youth. In our pursuit to deliver superior value to our subscribers, we continue to collaborate with a mix of digital content partners and bundle services with data access, so nothing can come between our customers and the content they love. The platform allows users to create playlists, watch/download music videos, and interact with other music lovers by following their profiles. We hope this brings value to our audiences.”

Boomplay Partners with MTN To Launch Affordable Subscription Model

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