Beazley Designs of the Year Award Shortlists Nigeria’s World Cup Jersey for a Win

Nigeria's Jersey has been on a winning streak. The latest is a nomination from London’s Design Museum.

Though the world cup ended over a month ago, Nigeria’s jersey is still on a winning streak, charming eyes, hearts and wallets from the onset. Nike unveiled Nigeria’s eye-catching line for this year’s World Cup in Russia, sending the whole world into a frenzy to buy their own jerseys. Both the home and away shirts reportedly sold out online within three minutes. British GQ also named it the tournaments best kit, describing it as “eccentric and off-the-wall in the best possible way.”

The latest is a nomination for London’s Design Museum‘s Beazley Designs of the Year, which Rihanna’s inclusive make-up line, Fenty Beauty, works by Gucci, Burberry and costumes from Black Panther are also shortlisted for. Even with Nigeria’s loss at this years World Cup, the kits, designed by Matt Wolf (home kit), managed to build an energetic moment around and within the country.  It is written on Design Museum’s site that Beazley Designs of the Year began in 2008, this year will make it the 10th annual event where “hundreds of design experts from around the world nominate the most innovative and thought-provoking designs from the past 12 months”. This year’s top picks fall across fashion, architecture, digital, transport, product and graphic design. The winners are set to be announced in November.

Featured Image Credit: Micaiah Carter

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Fisayo is a journalist in search of words. Tweet at her @fisvyo

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