Today, Beats By Dre and Daily Paper unveil their debut collaboration titled ‘Connected Through Sound.’ The new collaboration finds the two brands coming together to create a Hip-Hop inspired Beat Studio Buds which is heavily influenced by New York City’s 80s and 90s hip-hop and graffiti scene.

 

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The designs champions freedom of expression, featuring the Beats signature logo in black and graffiti inspired version of the Daily Paper shield logo in red. The charging case makes a statement with various black and red Daily Paper tags scrolled all over the front and back. To complete the set the exterior box packaging is covered in Daily Paper tags with a custom co-branded decal inside.

Speaking about the collaboration, co-founder and director of Daily Paper shares:

“Music is one of the most important brand pillars for us as it brings our community together. Working with Beats has always been on our wish list of collaborations. It’s also an extension of the current SS22 collection which is inspired by hip-hop culture.”

The campaign also features a short video with Ugandan-British rapper Unknown T as the hero talent. Starting off in his bedroom where a young T is scribbling down his earliest lyrics, the video follows his musical journey into a fully-fleshed young rapper capable of commanding a stadium full of devoted fans.

As a long time friend of Daily Paper, the Hackney-born rapper was a perfect choice to launch the new collaboration, as he also connects music and cultural heritage in his music. Directed by the multifaceted Ciesay from Places + Faces, Unknown T shared about his heritage, environment and what influenced him to become an artist and the man he is today.

The special edition collaboration will launch globally online at www.dailypaperclothing.com/collections/beats and across Daily Paper Flagship stores in Amsterdam, NYC and London, on Thursday May 26 at 12 PM CEST priced at US: $149.95 / UK: £129.95 / NL: €149.95

Watch ‘Connected Through Sound’ with Unknown T below.

Featured image credits/DailyPaper/BeatsByDre

ICYMI: PROJECT RUNAWAY